Dstillery Audiences

READERS OF AFRICAN AMERICAN CONTENT

Audience Size: 2.7 Million Devices

Explore the Readers of African American Content Audience

Below you'll find more information about the Readers of African American Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Readers of African American Content audience.

Dstillery Crafted Audiences

INTERESTS

The Readers of African American Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Readers of African American Content audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 42.72% 26.91x
Hip Hop Fans 45.76% 25.33x
Entertainment & Tabloid Magazine Readers 34.52% 24.50x
Entertainment Industry Decision Makers 31.71% 23.62x
Celebrity Gossip Fans 32.85% 22.72x
TV Advertising Professionals 30.88% 22.62x
Liberal News Readers 28.05% 21.92x
LGBT Activists 36.10% 20.89x
Mens Fitness Publication Readers 27.01% 20.17x
TV Junkies 22.87% 18.98x
Composition Percentage: The overlap percentage between the Readers of African American Content audience and the Interest attribute.
Index: A comparison of the Readers of African American Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Readers of African American Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Readers of African American Content audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.99x
Ann Taylor 0.04% 1.78x
Zara 0.05% 1.63x
Armani 0.04% 1.62x
The Childrens Place 0.09% 1.62x
Club Monaco 0.02% 1.60x
Everlane 0.01% 1.53x
Hollister 0.03% 1.52x
Banana Republic 0.07% 1.48x
Michael Kors 0.03% 1.47x
Composition Percentage: The overlap percentage between the Readers of African American Content audience and the Location attribute.
Index: A comparison of the Readers of African American Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Readers of African American Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Readers of African American Content audience is askkissy.com.

Website Composition Index
askkissy.com 1.17% 124.16x
whenrapwasreal.com 1.43% 103.14x
dallasblack.com 1.21% 101.41x
urbanbellemag.com 4.28% 95.58x
essence.com 13.72% 83.37x
theblackloop.com 2.88% 82.80x
wendyshow.com 3.96% 78.98x
theybf.com 10.41% 78.68x
rickeysmileymorningshow.com 13.65% 76.60x
ebony.com 18.02% 75.36x
Composition Percentage: The overlap percentage between the Readers of African American Content audience and the Web attribute.
Index: A comparison of the Readers of African American Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Readers of African American Content audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.27% 28.45x
Assorted Topics (Television, Origami, Men's Health) 0.35% 19.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.39% 18.24x
Celebrity Gossip 5.33% 17.36x
African-American Hair 8.58% 17.01x
Instagram Management 1.36% 17.00x
African American Celebrity Gossip 90.77% 14.98x
Feminism 1.51% 14.60x
Liberal Media - Political Activism 6.02% 13.78x
Fox News Content Consumers 13.31% 13.56x
Composition Percentage: The overlap percentage between the Readers of African American Content audience and the Content Affinity attribute.
Index: A comparison of the Readers of African American Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Readers of African American Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male