Explore the Readers of Indian Content Audience
Below you'll find more information about the Readers of Indian Content audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Readers of Indian Content audience.
INTERESTS
The Readers of Indian Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Readers of Indian Content audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 44.27% | 37.68x |
| Techies | 42.08% | 34.90x |
| Mobile Phone Comparison Shoppers | 44.12% | 33.09x |
| Readers of Pakistani Content | 39.66% | 32.64x |
| Android Fans | 41.68% | 32.31x |
| Movie and Game Review Readers | 40.83% | 32.24x |
| Tech News Enthusiasts | 38.72% | 31.67x |
| Entertainment Industry Decision Makers | 34.91% | 31.29x |
| Executive and C-Suite | 33.47% | 30.91x |
| Camera Review Readers | 36.66% | 30.47x |
Composition Percentage:
The overlap percentage between the Readers of Indian Content audience and the Interest attribute.
Index: A comparison of the Readers of Indian Content audience to the internet population.
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APPAREL RETAILERS
The Readers of Indian Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Readers of Indian Content audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.59x |
| Zara | 0.02% | 1.50x |
| Hollister | 0.05% | 1.46x |
| H&M | 0.06% | 1.36x |
| Aeropostale | 0.06% | 1.31x |
| American Apparel | 0.02% | 1.29x |
| Journeys | 0.09% | 1.28x |
| The Childrens Place | 0.08% | 1.27x |
| LOFT | 0.06% | 1.26x |
| Coach | 0.04% | 1.26x |
Composition Percentage:
The overlap percentage between the Readers of Indian Content audience and the Location attribute.
Index: A comparison of the Readers of Indian Content audience to the internet population.
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WEBSITES
The Readers of Indian Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Readers of Indian Content audience is einthusan.tv.
| Website | Composition | Index |
| einthusan.tv | 1.65% | 57.93x |
| gulte.com | 2.46% | 57.92x |
| laughingcolours.com | 1.13% | 57.72x |
| mynation.com | 1.83% | 55.18x |
| movies.ndtv.com | 1.48% | 53.10x |
| tupaki.com | 1.20% | 52.72x |
| zeenews.india.com | 2.68% | 48.99x |
| bollywoodhungama.com | 1.15% | 48.83x |
| pwmania.com | 2.22% | 48.32x |
| jantakareporter.com | 1.76% | 47.72x |
Composition Percentage:
The overlap percentage between the Readers of Indian Content audience and the Web attribute.
Index: A comparison of the Readers of Indian Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Readers of Indian Content audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 13.64% | 26.98x |
| India Cluster | 4.31% | 24.08x |
| Parenting & Nutrition | 0.03% | 19.39x |
| Studio & Franchise Video Game Players | 6.61% | 19.29x |
| Local & Travel England - North Midlands | 0.07% | 18.12x |
| Visa & Immigration | 1.50% | 17.38x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 17.21x |
| Content Streamers & Downloaders | 0.05% | 17.13x |
| India News | 49.83% | 16.98x |
| Australia & New Zealand Media | 5.05% | 15.98x |
Composition Percentage:
The overlap percentage between the Readers of Indian Content audience and the Content Affinity attribute.
Index: A comparison of the Readers of Indian Content audience to the internet population.
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DEMOGRAPHICS
The Readers of Indian Content audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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