Dstillery Audiences

READERS OF SOUTH AMERICAN CONTENT

Audience Size: 2.6 Million Devices

Explore the Readers of South American Content Audience

Below you'll find more information about the Readers of South American Content audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Readers of South American Content audience.

Dstillery Crafted Audiences

INTERESTS

The Readers of South American Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Readers of South American Content audience is Readers of Puerto Rican Content.

Interest Composition Index
Readers of Puerto Rican Content 48.82% 28.89x
Readers of Mexican Content 33.49% 28.59x
Readers of Cuban Content 43.96% 27.81x
Readers of Spanish Content 55.69% 27.26x
Readers of Caribbean Content 53.14% 23.61x
Readers of Hispanic Content 29.57% 21.52x
High-End Kids Furniture and Clothes Shoppers 44.88% 19.82x
Readers of Costa Rican Content 27.64% 18.41x
Latin TV Enthusiasts 54.31% 18.03x
Readers of El Salvadoran Content 43.40% 16.21x
Composition Percentage: The overlap percentage between the Readers of South American Content audience and the Interest attribute.
Index: A comparison of the Readers of South American Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Readers of South American Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Readers of South American Content audience is LOFT.

Location Composition Index
LOFT 0.01% 1.39x
American Apparel 0.01% 1.34x
Gymboree 0.03% 1.33x
Michael Kors 0.01% 1.29x
Dressbarn 0.01% 1.25x
American Eagle Outfitters 0.02% 1.15x
Lululemon 0.01% 1.15x
Zumiez 0.03% 1.12x
Old Navy 0.02% 1.12x
Aeropostale 0.02% 1.11x
Composition Percentage: The overlap percentage between the Readers of South American Content audience and the Location attribute.
Index: A comparison of the Readers of South American Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Readers of South American Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Readers of South American Content audience is elespectador.com.

Website Composition Index
elespectador.com 6.54% 55.42x
caracoltv.com 2.19% 54.85x
bluradio.com 1.54% 54.82x
eltiempo.com 6.24% 54.19x
eluniverso.com 11.10% 54.12x
ambito.com 1.39% 53.72x
ngenespanol.com 2.42% 53.52x
tycsports.com 5.47% 53.41x
elcomercio.com 2.57% 53.18x
lavibra.com 2.70% 53.13x
Composition Percentage: The overlap percentage between the Readers of South American Content audience and the Web attribute.
Index: A comparison of the Readers of South American Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Readers of South American Content audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 1.22% 32.23x
Latin American News 20.18% 31.43x
Central & South American News 1.70% 31.26x
Peru Media 2.53% 30.53x
Spanish Health & Wellness 1.63% 30.50x
Spain News - Madrid & Seville 9.44% 30.43x
Gossip & Entertainment 6.86% 28.95x
Mexico Cluster 10.98% 27.29x
Latin American Spanish Language News 8.64% 22.78x
Sports - Climbing, Non-traditional 4.75% 18.14x
Composition Percentage: The overlap percentage between the Readers of South American Content audience and the Content Affinity attribute.
Index: A comparison of the Readers of South American Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Readers of South American Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male