Explore the Readers of South Asian Content Audience
Below you'll find more information about the Readers of South Asian Content audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Readers of South Asian Content audience.
INTERESTS
The Readers of South Asian Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Readers of South Asian Content audience is Executive and C-Suite.
| Interest | Composition | Index |
| Executive and C-Suite | 47.40% | 67.50x |
| Liberal News Readers | 51.52% | 67.28x |
| Readers of Filipinos Content | 55.05% | 66.37x |
| Financial Business Intelligence Researchers | 52.07% | 65.60x |
| Financial News Readers | 44.68% | 61.92x |
| Readers of Bengali Content | 50.06% | 60.22x |
| TV Advertising Professionals | 42.54% | 57.16x |
| Readers of Japanese Content | 51.57% | 57.02x |
| Cholesterol Researchers | 32.61% | 55.80x |
| Advertising Professionals | 45.15% | 55.42x |
Composition Percentage:
The overlap percentage between the Readers of South Asian Content audience and the Interest attribute.
Index: A comparison of the Readers of South Asian Content audience to the internet population.
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APPAREL RETAILERS
The Readers of South Asian Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Readers of South Asian Content audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 2.87x |
| Lululemon | 0.01% | 1.65x |
| Coach | 0.01% | 1.61x |
| Jos A. Bank Clothiers | 0.02% | 1.54x |
| Eddie Bauer | 0.01% | 1.44x |
| Dressbarn | 0.02% | 1.34x |
| Banana Republic | 0.02% | 1.25x |
| LOFT | 0.02% | 1.21x |
| H&M | 0.01% | 1.17x |
| Lane Bryant | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Readers of South Asian Content audience and the Location attribute.
Index: A comparison of the Readers of South Asian Content audience to the internet population.
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WEBSITES
The Readers of South Asian Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Readers of South Asian Content audience is manilatimes.net.
| Website | Composition | Index |
| manilatimes.net | 2.59% | 66.63x |
| cnnphilippines.com | 1.63% | 64.61x |
| arynews.tv | 1.29% | 64.54x |
| bangkokpost.com | 4.73% | 60.84x |
| nationalmemo.com | 1.49% | 58.50x |
| asiatimes.com | 2.56% | 57.02x |
| ccn.com | 6.33% | 55.63x |
| abs-cbn.com | 12.72% | 54.55x |
| soompi.com | 2.27% | 50.83x |
| philstar.com | 7.80% | 50.36x |
Composition Percentage:
The overlap percentage between the Readers of South Asian Content audience and the Web attribute.
Index: A comparison of the Readers of South Asian Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Readers of South Asian Content audience is Philippines News.
| Content Affinity | Composition | Index |
| Philippines News | 13.30% | 34.58x |
| Vietnam Cluster | 1.22% | 33.88x |
| Australia & New Zealand Media | 2.86% | 32.43x |
| Asia Travel | 31.89% | 30.12x |
| K-Pop | 2.65% | 29.67x |
| Local & Travel England - East Midlands | 0.18% | 27.10x |
| Ireland Cluster | 4.54% | 24.71x |
| Middle East News | 3.58% | 24.46x |
| Local & Travel England - Northern England | 0.29% | 22.93x |
| Video Content Sites | 0.83% | 22.30x |
Composition Percentage:
The overlap percentage between the Readers of South Asian Content audience and the Content Affinity attribute.
Index: A comparison of the Readers of South Asian Content audience to the internet population.
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DEMOGRAPHICS
The Readers of South Asian Content audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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