Explore the Real Estate Decision Makers Audience
Below you'll find more information about the Real Estate Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Real Estate Decision Makers audience.
INTERESTS
The Real Estate Decision Makers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Real Estate Decision Makers audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 31.01% | 20.68x |
| Travel Reward Points Enthusiasts | 33.40% | 19.66x |
| Telemedicine Content Readers | 18.96% | 18.56x |
| Personal Stock Portfolio Managers | 25.96% | 18.55x |
| Executive Travelers | 25.98% | 18.49x |
| Venture Capitalists | 31.75% | 18.40x |
| New York City Events Researchers | 30.23% | 18.26x |
| Small Business COVID-19 Relief Researchers | 18.99% | 18.17x |
| Financial News Readers | 24.08% | 18.01x |
| Miami Trip Planners | 34.76% | 17.80x |
Composition Percentage:
The overlap percentage between the Real Estate Decision Makers audience and the Interest attribute.
Index: A comparison of the Real Estate Decision Makers audience to the internet population.
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APPAREL RETAILERS
The Real Estate Decision Makers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Real Estate Decision Makers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 2.46x |
| LOFT | 0.02% | 2.27x |
| Banana Republic | 0.02% | 2.11x |
| Gymboree | 0.01% | 2.06x |
| Michael Kors | 0.01% | 2.03x |
| J. Crew | 0.01% | 2.02x |
| Gap | 0.01% | 1.81x |
| Chicos | 0.02% | 1.69x |
| Express | 0.02% | 1.69x |
| Jos A. Bank Clothiers | 0.01% | 1.64x |
Composition Percentage:
The overlap percentage between the Real Estate Decision Makers audience and the Location attribute.
Index: A comparison of the Real Estate Decision Makers audience to the internet population.
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WEBSITES
The Real Estate Decision Makers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Real Estate Decision Makers audience is commercialobserver.com.
| Website | Composition | Index |
| commercialobserver.com | 3.71% | 38.48x |
| bisnow.com | 3.05% | 36.79x |
| crainsnewyork.com | 3.82% | 36.12x |
| coned.com | 2.08% | 34.20x |
| streeteasy.com | 3.27% | 30.92x |
| citybizlist.com | 1.37% | 30.43x |
| crunchbase.com | 1.05% | 28.69x |
| efinancialcareers.com | 1.93% | 27.72x |
| hudsonyardsnewyork.com | 1.70% | 27.39x |
| 6sqft.com | 7.33% | 26.81x |
Composition Percentage:
The overlap percentage between the Real Estate Decision Makers audience and the Web attribute.
Index: A comparison of the Real Estate Decision Makers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Real Estate Decision Makers audience is Real Estate Cluster.
| Content Affinity | Composition | Index |
| Real Estate Cluster | 1.21% | 25.42x |
| Institutional Investing | 0.92% | 25.13x |
| New York City Real Estate Research Cluster | 16.76% | 19.79x |
| Franchising | 0.11% | 19.23x |
| Retail Industry News | 0.70% | 18.85x |
| Apartment & Community Real Estate Researchers | 0.07% | 17.48x |
| Business News & Information Readers | 3.15% | 16.57x |
| NYC Tourist Attractions | 6.07% | 15.50x |
| Office Furniture Design | 0.19% | 15.41x |
| Startup Investment | 2.72% | 12.95x |
Composition Percentage:
The overlap percentage between the Real Estate Decision Makers audience and the Content Affinity attribute.
Index: A comparison of the Real Estate Decision Makers audience to the internet population.
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DEMOGRAPHICS
The Real Estate Decision Makers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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