REAL ESTATE DECISION MAKERS

Audience Size: 7.2 Million Devices

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Explore the Real Estate Decision Makers Audience

Below you'll find more information about the Real Estate Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Real Estate Decision Makers audience.

INTERESTS

The Real Estate Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Decision Makers audience is Market Intelligence Researchers.

Interest	Composition	Index
Market Intelligence Researchers	22.71%	15.27x
Venture Capitalists	30.06%	15.09x
Travel Reward Points Enthusiasts	24.45%	13.58x
Investment Management Professionals	24.93%	13.56x
Media Buying Professionals	20.65%	13.10x
Advertising Professionals	20.67%	12.79x
Men's Shoe Shoppers	24.25%	12.78x
Miami Trip Planners	25.17%	12.59x
Commercial Architects and Designers	25.91%	12.53x
Liberal News Readers	14.67%	12.52x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Interest attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

APPAREL RETAILERS

The Real Estate Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Decision Makers audience is Intermix.

Location	Composition	Index
Intermix	0.02%	3.23x
Club Monaco	0.02%	3.06x
Armani	0.04%	2.77x
Zara	0.05%	2.70x
Calvin Klein	0.02%	2.64x
American Apparel	0.06%	2.54x
Hugo Boss	0.03%	2.51x
Ann Taylor	0.04%	2.48x
Lorna Jane	0.01%	2.48x
Saint Laurent Paris	0.02%	2.47x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Location attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

WEBSITES

The Real Estate Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Decision Makers audience is iconrealtymgmt.com.

Website	Composition	Index
iconrealtymgmt.com	0.06%	47.84x
ngkf.com	0.18%	47.66x
nycedc.com	0.16%	47.52x
thetradenews.com	0.04%	47.43x
cityrealty.com	0.68%	46.89x
aialosangeles.org	0.07%	46.37x
ccrny.com	0.06%	46.16x
corcoran.com	1.13%	45.44x
cushmanwakefield.us	0.29%	45.39x
alginny.com	0.03%	45.23x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Web attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Decision Makers audience is Real Estate Cluster.

Content Affinity	Composition	Index
Real Estate Cluster	2.97%	17.82x
New York City Real Estate Research Cluster	11.73%	17.21x
Institutional Investing	2.97%	16.27x
Retail Industry News	1.72%	13.76x
Business News & Information Readers	11.05%	12.24x
Washington D.C. Hotels	0.05%	11.93x
Franchising	0.42%	11.27x
Meeting Planning & Hotels	1.12%	11.12x
NYC Tourist Attractions	12.83%	10.90x
Community Planning & Transportation	1.38%	10.68x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

DEMOGRAPHICS

The Real Estate Decision Makers audience resonates most for the following age and income brackets.

Age

65+

Income

Over $250,000