REAL ESTATE DECISION MAKERS

Audience Size: 2.7 Million Devices

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Explore the Real Estate Decision Makers Audience

Below you'll find more information about the Real Estate Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Real Estate Decision Makers audience.

INTERESTS

The Real Estate Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Decision Makers audience is Telemedicine Content Readers.

Interest	Composition	Index
Telemedicine Content Readers	15.42%	26.18x
Small Business COVID-19 Relief Researchers	18.26%	25.78x
Market Intelligence Researchers	25.12%	24.66x
Financial News Readers	19.51%	23.20x
Personal Stock Portfolio Managers	21.58%	22.77x
Small Business Administration Cares Act Researchers	18.82%	22.49x
Executive Travelers	17.81%	21.89x
Remdesivir Information Researchers	15.22%	21.89x
Financial Business Intelligence Researchers	19.74%	21.86x
Readers of Jamaican Content	27.00%	21.43x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Interest attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

APPAREL RETAILERS

The Real Estate Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Decision Makers audience is H&M.

Location	Composition	Index
H&M	0.01%	1.90x
J. Crew	0.01%	1.79x
Michael Kors	0.01%	1.78x
Gymboree	0.01%	1.43x
Forever 21	0.01%	1.40x
The Childrens Place	0.03%	1.33x
Gap	0.02%	1.32x
Jos A. Bank Clothiers	0.01%	1.32x
White House Black Market	0.02%	1.23x
Banana Republic	0.01%	1.22x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Location attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

WEBSITES

The Real Estate Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Decision Makers audience is commercialobserver.com.

Website	Composition	Index
commercialobserver.com	4.99%	49.72x
citybizlist.com	1.16%	43.03x
streeteasy.com	1.21%	42.98x
dealbreaker.com	1.55%	35.05x
cushmanwakefield.com	2.57%	34.65x
brooklynpaper.com	1.89%	34.62x
loopjamaica.com	1.02%	33.37x
floridatrend.com	1.37%	32.20x
6sqft.com	6.99%	30.96x
hudsonyardsnewyork.com	2.23%	29.29x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Web attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Decision Makers audience is Real Estate Cluster.

Content Affinity	Composition	Index
Real Estate Cluster	0.57%	32.76x
New York City Real Estate Research Cluster	14.28%	26.54x
Business News & Information Readers	0.14%	23.72x
Retail Industry News	0.07%	21.20x
NYC Tourist Attractions	3.67%	17.38x
Cuba & Mexico Media	0.03%	15.21x
Mobile Industry Information	0.26%	14.44x
Insurance Cluster	0.03%	13.99x
Credit Unions & Consumer Protection	0.05%	13.33x
Mortgages & Insurance	0.55%	12.96x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

DEMOGRAPHICS

The Real Estate Decision Makers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male