REAL ESTATE DECISION MAKERS

Audience Size: 2.6 Million Devices

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Explore the Real Estate Decision Makers Audience

Below you'll find more information about the Real Estate Decision Makers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Real Estate Decision Makers audience.

INTERESTS

The Real Estate Decision Makers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Decision Makers audience is Telemedicine Content Readers.

Interest	Composition	Index
Telemedicine Content Readers	17.43%	24.40x
Market Intelligence Researchers	26.24%	24.05x
Small Business COVID-19 Relief Researchers	19.09%	23.80x
Personal Stock Portfolio Managers	23.32%	22.13x
Financial News Readers	20.93%	22.07x
Executive Travelers	21.25%	21.65x
Travel Reward Points Enthusiasts	28.85%	21.54x
Financial Business Intelligence Researchers	20.47%	21.03x
New York City Events Researchers	25.79%	21.02x
Liberal News Readers	20.11%	20.65x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Interest attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

APPAREL RETAILERS

The Real Estate Decision Makers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Decision Makers audience is Carhartt.

Location	Composition	Index
Carhartt	0.02%	0.49x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Location attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

WEBSITES

The Real Estate Decision Makers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Decision Makers audience is bisnow.com.

Website	Composition	Index
bisnow.com	1.18%	47.12x
crainsnewyork.com	1.92%	46.80x
commercialobserver.com	4.30%	45.93x
citybizlist.com	1.71%	36.86x
streeteasy.com	2.01%	34.92x
allhiphop.com	2.77%	34.21x
vosizneias.com	1.63%	33.66x
dealbreaker.com	2.73%	32.09x
6sqft.com	6.83%	31.81x
hudsonyardsnewyork.com	1.69%	30.18x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Web attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Decision Makers audience is Real Estate Cluster.

Content Affinity	Composition	Index
Real Estate Cluster	0.94%	36.63x
Institutional Investing	0.27%	32.30x
New York City Real Estate Research Cluster	15.15%	27.55x
Retail Industry News	0.25%	22.13x
Office Furniture Design	0.09%	21.30x
Business News & Information Readers	0.97%	21.25x
NYC Tourist Attractions	3.67%	20.66x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.06%	18.60x
Mortgages & Insurance	1.38%	17.79x
Men's Dress Shirt Shopping	0.10%	16.64x

Composition Percentage: The overlap percentage between the Real Estate Decision Makers audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Decision Makers audience to the internet population.

DEMOGRAPHICS

The Real Estate Decision Makers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male