Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 4.7 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 24.61% 17.57x
Retired Health Insurance Researchers 21.87% 17.07x
Retired Government Employees 21.22% 15.67x
Federal Employee Benefits Researchers 20.91% 15.56x
Federal Employees 28.87% 15.44x
Retired Assisted Living Shoppers 19.86% 15.23x
Credit Score Researchers 23.98% 15.20x
Mortgage Researchers 26.22% 15.11x
Retirement Planners 25.18% 15.04x
Roommate Seekers 25.10% 15.02x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Gap.

Location Composition Index
Gap 0.01% 1.26x
Chicos 0.01% 1.24x
The Childrens Place 0.02% 1.23x
White House Black Market 0.01% 1.22x
Express 0.01% 1.14x
Mens Wearhouse 0.01% 1.06x
Old Navy 0.02% 1.03x
Victoria's Secret 0.01% 1.03x
Carhartt 0.12% 0.98x
Maurices 0.01% 0.92x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is fedsmith.com.

Website Composition Index
fedsmith.com 8.66% 32.03x
myfederalretirement.com 2.33% 28.53x
federaltimes.com 1.09% 24.15x
taxfoundation.org 1.47% 19.58x
investmentnews.com 1.53% 19.57x
mrmoneymustache.com 1.28% 17.16x
southwest.com 1.01% 17.00x
condo.com 2.16% 16.46x
gobankingrates.com 1.66% 16.45x
financenancy.com 1.17% 15.94x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 3.53% 11.06x
Senior Care 0.09% 10.46x
Pre-Built Home Researchers 0.43% 10.39x
Personal Finance Researchers 1.88% 10.32x
Space & National Security 3.25% 9.30x
Home Decoration - Crafts & Kids 0.15% 8.32x
Weather Information 0.25% 8.28x
South Carolina Travel 0.04% 8.11x
Accounting 1.34% 8.01x
Holistic Medicine 0.07% 8.01x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male