Explore the Recently Retired Individuals Audience
Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Recently Retired Individuals audience.
INTERESTS
The Recently Retired Individuals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.
| Interest | Composition | Index |
| Retired Budget Healthcare Shoppers | 24.61% | 17.57x |
| Retired Health Insurance Researchers | 21.87% | 17.07x |
| Retired Government Employees | 21.22% | 15.67x |
| Federal Employee Benefits Researchers | 20.91% | 15.56x |
| Federal Employees | 28.87% | 15.44x |
| Retired Assisted Living Shoppers | 19.86% | 15.23x |
| Credit Score Researchers | 23.98% | 15.20x |
| Mortgage Researchers | 26.22% | 15.11x |
| Retirement Planners | 25.18% | 15.04x |
| Roommate Seekers | 25.10% | 15.02x |
Composition Percentage:
The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Curious about what else the Recently Retired Individuals audience is interested in?
Sign Up
APPAREL RETAILERS
The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.26x |
| Chicos | 0.01% | 1.24x |
| The Childrens Place | 0.02% | 1.23x |
| White House Black Market | 0.01% | 1.22x |
| Express | 0.01% | 1.14x |
| Mens Wearhouse | 0.01% | 1.06x |
| Old Navy | 0.02% | 1.03x |
| Victoria's Secret | 0.01% | 1.03x |
| Carhartt | 0.12% | 0.98x |
| Maurices | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Want to find more of the Recently Retired Individuals audience in the real world?
Sign Up
WEBSITES
The Recently Retired Individuals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recently Retired Individuals audience is fedsmith.com.
| Website | Composition | Index |
| fedsmith.com | 8.66% | 32.03x |
| myfederalretirement.com | 2.33% | 28.53x |
| federaltimes.com | 1.09% | 24.15x |
| taxfoundation.org | 1.47% | 19.58x |
| investmentnews.com | 1.53% | 19.57x |
| mrmoneymustache.com | 1.28% | 17.16x |
| southwest.com | 1.01% | 17.00x |
| condo.com | 2.16% | 16.46x |
| gobankingrates.com | 1.66% | 16.45x |
| financenancy.com | 1.17% | 15.94x |
Composition Percentage:
The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Want to see more of the websites the Recently Retired Individuals audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 3.53% | 11.06x |
| Senior Care | 0.09% | 10.46x |
| Pre-Built Home Researchers | 0.43% | 10.39x |
| Personal Finance Researchers | 1.88% | 10.32x |
| Space & National Security | 3.25% | 9.30x |
| Home Decoration - Crafts & Kids | 0.15% | 8.32x |
| Weather Information | 0.25% | 8.28x |
| South Carolina Travel | 0.04% | 8.11x |
| Accounting | 1.34% | 8.01x |
| Holistic Medicine | 0.07% | 8.01x |
Composition Percentage:
The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Want to see more of the Content Affinities the Recently Retired Individuals audience visits?
Sign Up
DEMOGRAPHICS
The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Recently Retired Individuals audience?
Sign Up