Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 5.9 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 27.78% 17.19x
Federal Employees 30.21% 17.19x
Retired Health Insurance Researchers 25.93% 16.80x
Retirees 25.37% 16.72x
Retired Assisted Living Shoppers 24.00% 16.19x
Retired Government Employees 22.51% 15.59x
Investment Management Professionals 26.16% 15.56x
Retirement Planners 25.96% 15.28x
Mortgage Researchers 25.68% 14.29x
Auto Insurance Shoppers 23.11% 14.13x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Everlane.

Location Composition Index
Everlane 0.00% 1.28x
LOFT 0.04% 1.19x
Chicos 0.05% 1.18x
Tommy Bahama 0.03% 1.18x
LL Bean 0.01% 1.14x
Columbia 0.01% 1.13x
Talbots 0.05% 1.09x
Brooks Brothers 0.03% 1.05x
Gymboree 0.03% 1.01x
Lorna Jane 0.00% 1.00x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 3.44% 47.56x
fedweek.com 2.46% 43.39x
fedsmith.com 7.44% 42.07x
mymhcommunity.com 1.40% 41.35x
delwebb.com 3.70% 40.46x
govexec.com 1.30% 38.06x
newhomesource.com 1.39% 35.62x
ml.com 1.18% 35.62x
irahelp.com 1.21% 34.17x
federaltimes.com 1.18% 32.93x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.83% 11.70x
Personal Investment & Advisor Researchers 13.06% 11.52x
Space & National Security 8.01% 10.28x
Senior Care 2.27% 10.26x
Flags & Trump 0.11% 10.23x
Hometown Livability 6.12% 10.13x
As Seen On TV Products 0.11% 10.05x
Pre-Built Home Researchers 3.72% 9.93x
Home Improvement Contractor 2.05% 9.48x
Discount Shopping 5.57% 9.38x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male