Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 4.3 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 20.60% 15.16x
Retired Health Insurance Researchers 18.43% 14.43x
Retired Government Employees 17.34% 13.47x
Retirement Planners 21.49% 13.23x
Federal Employee Benefits Researchers 17.02% 13.14x
Investment Management Professionals 22.93% 12.95x
Legal Advice Researchers 19.04% 12.85x
Federal Employees 24.37% 12.85x
Home Buyers 15.54% 12.84x
Retired Assisted Living Shoppers 15.70% 12.73x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is fedsmith.com.

Website Composition Index
fedsmith.com 5.66% 29.35x
myfederalretirement.com 2.06% 26.47x
investmentnews.com 1.81% 17.78x
mrmoneymustache.com 1.05% 16.09x
condo.com 1.79% 13.76x
money.cnn.com 13.81% 13.51x
financialsamurai.com 3.21% 12.91x
etf.com 1.04% 12.44x
fa-mag.com 1.17% 12.22x
1911forum.com 1.18% 11.57x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.03% 12.61x
Home Decoration - Crafts & Kids 0.04% 11.59x
General Interest 0.02% 11.06x
Pre-Built Home Researchers 0.12% 11.00x
Personal Investment & Advisor Researchers 3.80% 10.57x
Personal Finance Researchers 1.55% 10.27x
Chemicals 0.03% 9.76x
Health & Safety Compliance 0.06% 9.58x
Insurance Cluster 0.09% 8.95x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 8.78x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male