Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 1.7 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retirement Planners.

Interest Composition Index
Retirement Planners 48.97% 73.62x
Federal Government Discount Researchers 48.61% 73.26x
Retirees 32.59% 61.57x
Retirement Financial Account Researchers 21.39% 55.96x
Identity Theft Protection Researchers 24.09% 49.89x
Medicare Researchers 34.49% 46.74x
Federal Employees 31.05% 45.29x
Retired Budget Healthcare Shoppers 28.32% 45.16x
Retired Assisted Living Shoppers 24.96% 43.64x
Retired Government Employees 32.78% 43.62x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.25x
Lululemon 0.02% 1.61x
Chicos 0.02% 1.52x
Gap 0.01% 1.40x
H&M 0.02% 1.28x
Talbots 0.01% 1.25x
Old Navy 0.03% 1.15x
Buckle 0.02% 1.06x
Urban Outfitters 0.02% 1.04x
American Eagle Outfitters 0.02% 1.03x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is fedsmith.com.

Website Composition Index
fedsmith.com 8.48% 67.96x
myfederalretirement.com 6.30% 63.95x
federalnewsnetwork.com 10.29% 61.95x
irahelp.com 1.22% 48.83x
fedsdatacenter.com 1.04% 47.48x
fedweek.com 2.21% 44.47x
irs.gov 2.04% 32.68x
moaa.org 1.31% 31.70x
homes.com 1.63% 30.39x
militarybenefits.info 1.73% 29.83x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 1.32% 21.52x
Space & National Security 5.21% 21.21x
US Military Cluster 0.89% 20.52x
Assorted Topics (Events, Tickets, Fitness) 5.36% 19.12x
Finance & Accounting Cluster 4.26% 17.21x
Charity Walks 0.84% 14.09x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.40% 13.94x
Humor & Entertainment 0.10% 12.35x
Accounting 0.78% 12.28x
Perfume, Makeup & Cosmetics 0.20% 11.95x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male