Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 6.4 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 32.38% 20.32x
Retired Health Insurance Researchers 31.42% 20.28x
Retired Assisted Living Shoppers 29.23% 19.02x
Retirees 30.18% 18.92x
Federal Employees 33.36% 17.94x
Retired Government Employees 28.98% 17.67x
Mortgage Researchers 33.55% 17.64x
Federal Employee Benefits Researchers 28.25% 17.48x
Legal Advice Researchers 25.24% 17.40x
Investment Management Professionals 33.85% 17.31x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is REI.

Location Composition Index
REI 0.01% 1.43x
Bonobos 0.01% 1.38x
Madewell 0.02% 1.27x
Jos A. Bank Clothiers 0.04% 1.26x
Tommy Bahama 0.01% 1.25x
Urban Outfitters 0.03% 1.19x
Ralph Lauren 0.01% 1.16x
Brooks Brothers 0.03% 1.16x
Dressbarn 0.03% 1.15x
Talbots 0.03% 1.14x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is mymhcommunity.com.

Website Composition Index
mymhcommunity.com 1.35% 32.30x
delwebb.com 3.15% 29.40x
fedweek.com 2.32% 28.66x
fedsmith.com 7.67% 28.25x
myfederalretirement.com 1.77% 27.21x
federaltimes.com 1.32% 22.71x
rothira.com 3.06% 21.26x
dailyspikes.com 1.16% 20.46x
irs.com 1.10% 19.90x
homemetry.com 1.54% 19.25x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.86% 14.06x
Personal Investment & Advisor Researchers 7.94% 13.79x
ISPs & Local Services 0.02% 13.76x
Personal Finance Researchers 5.03% 12.93x
Discount Shopping 1.69% 12.79x
Flags & Trump 0.07% 12.38x
Home Improvement Contractor 0.54% 12.37x
As Seen On TV Products 0.04% 11.65x
Pre-Built Home Researchers 2.36% 11.58x
Space & National Security 5.64% 11.58x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male