Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 4.9 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 29.20% 20.28x
Retired Health Insurance Researchers 27.80% 19.92x
Retired Assisted Living Shoppers 25.40% 18.08x
Retirees 23.57% 17.79x
Federal Employees 30.83% 17.56x
Retired Government Employees 24.91% 17.17x
Mortgage Researchers 29.94% 16.95x
Federal Employee Benefits Researchers 24.52% 16.87x
Legal Advice Researchers 22.72% 16.83x
Retirement Planners 27.16% 16.80x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Chicos.

Location Composition Index
Chicos 0.01% 1.71x
Carhartt 0.11% 1.09x
Old Navy 0.01% 1.03x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is mymhcommunity.com.

Website Composition Index
mymhcommunity.com 1.17% 36.42x
fedweek.com 1.97% 34.43x
delwebb.com 2.62% 33.80x
myfederalretirement.com 2.34% 29.55x
fedsmith.com 9.11% 29.46x
federaltimes.com 1.59% 23.88x
rothira.com 2.48% 23.57x
thetaxadviser.com 1.85% 22.82x
dailyspikes.com 1.05% 22.37x
investmentnews.com 3.57% 21.72x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 17.69x
Senior Care 0.51% 15.64x
Personal Investment & Advisor Researchers 6.54% 15.14x
Personal Finance Researchers 4.23% 14.23x
Pre-Built Home Researchers 1.72% 13.57x
Space & National Security 5.18% 12.45x
Flags & Trump 0.05% 12.28x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 11.66x
Discount Shopping 0.43% 11.37x
Environmentally Friendly Cars 0.03% 11.27x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male