Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 3.9 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 25.45% 14.81x
Retired Health Insurance Researchers 23.36% 14.26x
Federal Employees 28.66% 13.26x
Investment Management Professionals 25.75% 13.15x
Retired Government Employees 21.33% 12.95x
Federal Employee Benefits Researchers 20.88% 12.81x
Mortgage Researchers 26.01% 12.62x
Retired Assisted Living Shoppers 20.97% 12.62x
Credit Score Researchers 23.87% 12.50x
Legal Advice Researchers 20.33% 12.47x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.51x
Chicos 0.01% 1.32x
Journeys 0.01% 1.22x
Old Navy 0.02% 1.18x
The Childrens Place 0.01% 1.07x
Carhartt 0.14% 1.05x
Maurices 0.01% 1.00x
Victoria's Secret 0.01% 0.95x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is delwebb.com.

Website Composition Index
delwebb.com 1.22% 28.11x
fedsmith.com 9.85% 24.82x
myfederalretirement.com 2.91% 23.57x
federaltimes.com 1.53% 19.95x
rothira.com 1.19% 19.71x
journalofaccountancy.com 1.38% 18.22x
medicareinteractive.org 1.08% 17.27x
investmentnews.com 2.20% 17.12x
elderlawanswers.com 1.27% 16.08x
taxfoundation.org 2.85% 15.29x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.18% 11.33x
Environmentally Friendly Cars 0.01% 11.10x
Personal Finance Researchers 2.91% 10.91x
Personal Investment & Advisor Researchers 4.90% 10.85x
Pre-Built Home Researchers 0.79% 10.36x
Home Improvement Contractor 0.03% 9.87x
Space & National Security 4.40% 9.28x
Accounting 2.08% 8.38x
Rural Living 0.01% 8.33x
Texas Off-Roading 0.02% 8.08x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male