Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 4.1 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 20.55% 17.02x
Retired Health Insurance Researchers 17.91% 16.27x
Retired Government Employees 18.51% 15.01x
Federal Employee Benefits Researchers 17.87% 14.51x
Retirement Planners 21.67% 14.38x
Home Buyers 16.09% 14.25x
Federal Employees 25.18% 14.21x
Retired Assisted Living Shoppers 15.25% 14.17x
Small Business COVID-19 Relief Researchers 11.53% 14.13x
Legal Advice Researchers 20.66% 13.89x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Talbots.

Location Composition Index
Talbots 0.01% 1.24x
Chicos 0.02% 1.18x
Forever 21 0.01% 1.16x
J. Crew 0.01% 1.14x
Gymboree 0.02% 1.09x
Michael Kors 0.01% 1.05x
Banana Republic 0.02% 1.04x
White House Black Market 0.02% 1.02x
Old Navy 0.03% 1.02x
Hollister 0.01% 1.01x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is fedweek.com.

Website Composition Index
fedweek.com 1.97% 34.65x
fedsmith.com 5.02% 33.11x
myfederalretirement.com 2.67% 28.33x
investmentnews.com 1.22% 21.06x
thehighroad.org 1.10% 15.90x
money.cnn.com 11.98% 14.99x
condo.com 1.85% 14.98x
financialsamurai.com 3.09% 14.18x
fa-mag.com 1.11% 13.83x
1911forum.com 1.15% 13.29x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 1.55% 11.81x
Personal Investment & Advisor Researchers 3.22% 11.03x
Pre-Built Home Researchers 0.06% 10.86x
Moving & Storage 0.11% 8.85x
Bathrooms & Plumbing 0.05% 8.64x
Space & National Security 3.12% 8.64x
Institutional Investing 0.04% 8.52x
Accounting 0.81% 8.41x
Auto Tires & Parts Repair Researchers 0.13% 8.34x
Health & Safety Compliance 0.03% 8.34x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male