Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 5.5 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 33.30% 28.10x
Retired Health Insurance Researchers 32.23% 27.82x
Retired Assisted Living Shoppers 30.21% 26.04x
Retirees 30.99% 25.82x
Mortgage Researchers 33.51% 24.08x
Retired Government Employees 27.91% 23.90x
Auto Insurance Shoppers 28.57% 23.85x
Federal Employee Benefits Researchers 27.57% 23.69x
Retirement Planners 31.63% 23.69x
Federal Employees 35.10% 23.47x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Chicos.

Location Composition Index
Chicos 0.05% 1.34x
The North Face 0.02% 1.33x
Madewell 0.01% 1.30x
Ann Taylor 0.02% 1.29x
Tommy Bahama 0.02% 1.26x
Belk 0.01% 1.25x
Jos A. Bank Clothiers 0.06% 1.24x
White House Black Market 0.08% 1.22x
Kate Spade 0.02% 1.20x
REI 0.01% 1.18x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 1.04% 44.34x
mymhcommunity.com 1.81% 39.70x
fedweek.com 2.78% 38.32x
fedsmith.com 7.77% 36.50x
delwebb.com 3.78% 34.78x
investorplace.com 1.57% 30.08x
ucomparehealthcare.com 1.63% 29.06x
federaltimes.com 1.35% 28.80x
rmhealthy.com 1.23% 27.79x
finra.org 1.08% 27.61x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Senior Care.

Content Affinity Composition Index
Senior Care 1.11% 16.07x
Personal Investment & Advisor Researchers 9.03% 15.97x
ISPs & Local Services 0.04% 15.10x
Discount Shopping 2.31% 14.93x
Personal Finance Researchers 6.07% 14.72x
Flags & Trump 0.08% 14.52x
Home Improvement Contractor 0.80% 14.27x
As Seen On TV Products 0.05% 13.46x
Space & National Security 5.88% 12.83x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.50% 12.82x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male