Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 5.9 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 25.47% 18.49x
Retired Health Insurance Researchers 24.29% 18.11x
Retirees 23.99% 17.78x
Federal Employees 28.74% 17.50x
Retired Government Employees 23.09% 16.37x
Federal Employee Benefits Researchers 22.30% 16.15x
Retired Assisted Living Shoppers 24.74% 15.90x
Retirement Planners 25.60% 15.82x
Investment Management Professionals 29.12% 15.47x
Mortgage Researchers 26.65% 14.99x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Chicos.

Location Composition Index
Chicos 0.06% 1.43x
LL Bean 0.01% 1.41x
Tommy Bahama 0.03% 1.32x
Jos A. Bank Clothiers 0.19% 1.31x
Kate Spade 0.02% 1.23x
Columbia 0.01% 1.21x
Belk 0.01% 1.18x
Madewell 0.02% 1.18x
Talbots 0.05% 1.17x
Hugo Boss 0.03% 1.15x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 2.65% 49.97x
fedweek.com 2.82% 45.18x
fedsmith.com 8.30% 43.86x
mymhcommunity.com 1.61% 42.52x
delwebb.com 3.77% 39.96x
govexec.com 1.44% 39.17x
newhomesource.com 1.11% 38.12x
irahelp.com 1.12% 37.39x
federaltimes.com 1.27% 36.00x
troweprice.com 1.12% 33.67x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 12.04% 12.14x
Personal Finance Researchers 8.42% 11.89x
As Seen On TV Products 0.10% 11.61x
Space & National Security 7.63% 11.39x
Senior Care 2.00% 11.27x
Flags & Trump 0.10% 10.81x
Home Improvement Contractor 1.67% 10.62x
Discount Shopping 4.55% 10.59x
Pre-Built Home Researchers 3.43% 10.38x
Hometown Livability 5.98% 10.07x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male