Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 6.1 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Federal Employees.

Interest Composition Index
Federal Employees 29.11% 16.19x
Retired Budget Healthcare Shoppers 26.78% 16.14x
Retired Health Insurance Researchers 25.19% 15.71x
Retirees 25.36% 15.52x
Retired Government Employees 21.12% 14.73x
Retired Assisted Living Shoppers 24.80% 14.66x
Retirement Planners 26.51% 14.39x
Investment Management Professionals 26.40% 14.37x
Medicare Researchers 29.09% 14.11x
Finance Industry 19.85% 13.78x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Chicos.

Location Composition Index
Chicos 0.04% 1.34x
Columbia 0.01% 1.34x
Brooks Brothers 0.03% 1.20x
Tommy Bahama 0.02% 1.17x
Belk 0.01% 1.14x
Talbots 0.03% 1.13x
Ann Taylor 0.02% 1.10x
Eddie Bauer 0.01% 1.09x
Gymboree 0.02% 1.09x
Banana Republic 0.03% 1.08x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is 55communityguide.com.

Website Composition Index
55communityguide.com 0.09% 57.38x
jensencommunities.com 0.43% 54.89x
bestguide-retirementcommunities.com 0.32% 54.76x
floridamobilehomesonsale.com 0.09% 53.62x
myfederalretirement.com 0.16% 53.46x
realdealretirement.com 0.91% 49.23x
55places.com 0.04% 47.94x
best-place-to-retire.com 0.25% 47.92x
fedsmith.com 6.06% 47.22x
fedweek.com 2.11% 45.94x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 8.66% 11.22x
Personal Investment & Advisor Researchers 12.80% 11.15x
Hometown Livability 6.09% 9.52x
Space & National Security 7.59% 9.46x
Pre-Built Home Researchers 3.78% 9.43x
Senior Care 2.28% 9.32x
As Seen On TV Products 0.11% 9.28x
Flags & Trump 0.10% 8.91x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.16% 8.84x
Holiday Gifts 0.89% 8.80x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999