Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 5.1 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 34.01% 25.47x
Retired Health Insurance Researchers 32.59% 25.43x
Retirees 32.42% 23.98x
Retired Assisted Living Shoppers 31.02% 23.52x
Retired Government Employees 28.67% 21.60x
Auto Insurance Shoppers 30.53% 21.53x
Legal Advice Researchers 26.89% 21.42x
Federal Employees 35.53% 21.39x
Federal Employee Benefits Researchers 28.51% 21.38x
Mortgage Researchers 34.71% 21.22x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.56x
Bonobos 0.09% 1.45x
White House Black Market 0.37% 1.37x
Mens Wearhouse 0.51% 1.31x
Johnston and Murphy 0.48% 1.29x
Talbots 0.04% 1.15x
Chicos 0.06% 1.13x
REI 0.02% 1.13x
Armani 0.02% 1.10x
Hugo Boss 0.04% 1.10x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 1.41% 41.81x
fedsmith.com 7.18% 36.56x
fedweek.com 2.89% 36.28x
mymhcommunity.com 1.88% 36.26x
delwebb.com 3.97% 33.32x
federaltimes.com 1.30% 28.53x
investorplace.com 2.09% 27.78x
financial-planning.com 1.08% 27.57x
ucomparehealthcare.com 2.12% 26.19x
mrmoneymustache.com 1.15% 26.02x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 9.98% 13.77x
Senior Care 1.35% 13.38x
Personal Finance Researchers 6.99% 13.03x
ISPs & Local Services 0.05% 12.51x
Discount Shopping 2.95% 12.31x
Flags & Trump 0.08% 12.11x
Home Improvement Contractor 1.02% 11.93x
As Seen On TV Products 0.07% 11.52x
Space & National Security 6.14% 11.30x
Pre-Built Home Researchers 3.05% 10.89x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male