Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 4.8 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 26.54% 19.15x
Retired Health Insurance Researchers 24.64% 18.58x
Federal Employees 29.14% 16.98x
Retired Assisted Living Shoppers 22.42% 16.70x
Retired Government Employees 22.05% 16.32x
Investment Management Professionals 27.56% 16.12x
Mortgage Researchers 27.96% 16.04x
Federal Employee Benefits Researchers 21.65% 15.98x
Retirees 19.69% 15.93x
Credit Score Researchers 26.25% 15.65x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.27x
Carhartt 0.13% 1.04x
Maurices 0.01% 0.88x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is fedweek.com.

Website Composition Index
fedweek.com 1.31% 33.85x
delwebb.com 1.75% 32.80x
fedsmith.com 9.74% 28.16x
myfederalretirement.com 3.14% 25.77x
thetaxadviser.com 1.28% 23.72x
federaltimes.com 1.68% 22.64x
rothira.com 1.60% 22.61x
investmentnews.com 2.45% 21.56x
journalofaccountancy.com 1.83% 20.56x
medicareinteractive.org 1.44% 19.30x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.33% 14.87x
Personal Investment & Advisor Researchers 5.69% 13.85x
Pre-Built Home Researchers 1.17% 13.15x
Personal Finance Researchers 3.35% 13.13x
Environmentally Friendly Cars 0.02% 11.94x
Space & National Security 4.98% 11.79x
Home Improvement Contractor 0.05% 10.52x
Accounting 2.47% 10.22x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 10.21x
Credit Unions & Consumer Protection 0.12% 10.01x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male