Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 3.4 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 13.96% 14.39x
Retirement Financial Account Researchers 11.17% 12.71x
Federal Government Discount Researchers 13.50% 12.58x
Home Buyers 10.18% 12.40x
Retired Assisted Living Shoppers 10.21% 12.16x
Retired Government Employees 12.56% 11.73x
Legal Advice Researchers 16.17% 11.63x
Federal Employees 22.09% 11.44x
Telemedicine Content Readers 5.98% 11.44x
Investment Management Professionals 12.50% 11.34x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.42x
Chicos 0.01% 1.28x
Journeys 0.02% 1.25x
White House Black Market 0.01% 1.24x
American Eagle Outfitters 0.01% 1.24x
Mens Wearhouse 0.01% 1.22x
Banana Republic 0.01% 1.14x
Victoria's Secret 0.02% 1.12x
Urban Outfitters 0.01% 1.10x
Gymboree 0.01% 1.09x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is fedsmith.com.

Website Composition Index
fedsmith.com 4.14% 29.30x
fedweek.com 1.91% 28.98x
myfederalretirement.com 2.99% 19.96x
money.cnn.com 9.49% 13.53x
condo.com 1.33% 13.22x
housingapartments.org 1.13% 13.12x
financialsamurai.com 1.71% 11.26x
zacks.com 6.44% 10.97x
homes.com 2.27% 10.91x
federalnewsnetwork.com 2.22% 10.68x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 1.40% 11.25x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 10.53x
Personal Finance Researchers 0.67% 9.99x
Mining & Natural Resources 0.05% 8.83x
Health & Safety Compliance 0.02% 8.36x
Accounting 0.58% 7.56x
Moving & Storage 0.01% 7.41x
Mexico Travel 0.02% 7.11x
Oil & Energy 0.04% 7.00x
Nutrition & Diabetic Living 0.03% 6.97x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male