Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 5 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 24.36% 30.44x
Retired Health Insurance Researchers 22.54% 30.37x
Retirees 22.88% 29.06x
Retired Assisted Living Shoppers 22.46% 27.90x
Federal Employees 27.74% 27.47x
Retired Government Employees 20.52% 26.14x
Retirement Planners 25.82% 25.56x
Federal Employee Benefits Researchers 20.66% 25.47x
Investment Management Professionals 27.89% 25.46x
Senior Living Center Researchers 22.48% 25.10x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.62x
Johnston and Murphy 0.17% 1.38x
Mens Wearhouse 0.55% 1.32x
White House Black Market 0.24% 1.22x
Bonobos 0.06% 1.21x
Belk 0.01% 1.21x
Talbots 0.04% 1.13x
Supreme 0.01% 1.12x
Chicos 0.06% 1.11x
Brooks Brothers 0.04% 1.09x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 2.00% 45.83x
govexec.com 1.14% 42.50x
fedweek.com 3.16% 40.04x
fedsmith.com 7.98% 39.97x
mymhcommunity.com 1.93% 37.63x
cal-am.com 1.01% 37.45x
delwebb.com 4.38% 34.86x
federaltimes.com 1.40% 31.25x
credio.com 1.27% 29.39x
investorplace.com 2.82% 28.93x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 10.80% 14.39x
Senior Care 1.65% 14.17x
Personal Finance Researchers 7.76% 13.60x
Flags & Trump 0.10% 13.20x
As Seen On TV Products 0.09% 12.83x
Discount Shopping 3.71% 12.71x
Space & National Security 6.91% 12.44x
Home Improvement Contractor 1.32% 12.38x
ISPs & Local Services 0.06% 12.30x
Pre-Built Home Researchers 3.39% 11.58x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male