Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 3.9 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 16.90% 17.76x
Retired Health Insurance Researchers 14.86% 17.09x
Home Buyers 13.12% 15.16x
Retired Government Employees 15.14% 14.98x
Retired Assisted Living Shoppers 12.68% 14.87x
Legal Advice Researchers 18.19% 14.32x
Federal Employee Benefits Researchers 14.75% 14.21x
Retirement Planners 19.59% 14.18x
Telemedicine Content Readers 7.58% 14.04x
Small Business COVID-19 Relief Researchers 8.18% 13.93x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Talbots.

Location Composition Index
Talbots 0.01% 1.23x
Gap 0.02% 1.16x
J. Crew 0.01% 1.15x
Banana Republic 0.02% 1.13x
Mens Wearhouse 0.03% 1.10x
Chicos 0.02% 1.09x
White House Black Market 0.02% 1.03x
American Eagle Outfitters 0.02% 1.02x
Maurices 0.03% 1.01x
Dressbarn 0.01% 1.01x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is fedsmith.com.

Website Composition Index
fedsmith.com 4.56% 35.71x
fedweek.com 2.61% 35.38x
myfederalretirement.com 3.79% 21.82x
condo.com 1.53% 15.59x
money.cnn.com 10.62% 15.10x
financialsamurai.com 2.30% 13.99x
homes.com 5.07% 12.65x
zacks.com 8.30% 12.42x
kiplinger.com 31.68% 11.87x
seekingalpha.com 2.50% 11.50x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 1.02% 12.16x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 12.03x
Personal Investment & Advisor Researchers 2.02% 11.86x
Moving & Storage 0.04% 10.03x
Auto Tires & Parts Repair Researchers 0.06% 9.99x
Space & National Security 3.02% 9.47x
Lighting & Power 0.01% 9.20x
Health & Safety Compliance 0.02% 8.69x
Mining & Natural Resources 0.07% 8.29x
Accounting 0.53% 8.03x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male