Explore the Recently Retired Individuals Audience
Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Recently Retired Individuals audience.
INTERESTS
The Recently Retired Individuals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.
| Interest | Composition | Index |
| Retired Budget Healthcare Shoppers | 20.55% | 17.02x |
| Retired Health Insurance Researchers | 17.91% | 16.27x |
| Retired Government Employees | 18.51% | 15.01x |
| Federal Employee Benefits Researchers | 17.87% | 14.51x |
| Retirement Planners | 21.67% | 14.38x |
| Home Buyers | 16.09% | 14.25x |
| Federal Employees | 25.18% | 14.21x |
| Retired Assisted Living Shoppers | 15.25% | 14.17x |
| Small Business COVID-19 Relief Researchers | 11.53% | 14.13x |
| Legal Advice Researchers | 20.66% | 13.89x |
Composition Percentage:
The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
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APPAREL RETAILERS
The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.24x |
| Chicos | 0.02% | 1.18x |
| Forever 21 | 0.01% | 1.16x |
| J. Crew | 0.01% | 1.14x |
| Gymboree | 0.02% | 1.09x |
| Michael Kors | 0.01% | 1.05x |
| Banana Republic | 0.02% | 1.04x |
| White House Black Market | 0.02% | 1.02x |
| Old Navy | 0.03% | 1.02x |
| Hollister | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
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WEBSITES
The Recently Retired Individuals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recently Retired Individuals audience is fedweek.com.
| Website | Composition | Index |
| fedweek.com | 1.97% | 34.65x |
| fedsmith.com | 5.02% | 33.11x |
| myfederalretirement.com | 2.67% | 28.33x |
| investmentnews.com | 1.22% | 21.06x |
| thehighroad.org | 1.10% | 15.90x |
| money.cnn.com | 11.98% | 14.99x |
| condo.com | 1.85% | 14.98x |
| financialsamurai.com | 3.09% | 14.18x |
| fa-mag.com | 1.11% | 13.83x |
| 1911forum.com | 1.15% | 13.29x |
Composition Percentage:
The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 1.55% | 11.81x |
| Personal Investment & Advisor Researchers | 3.22% | 11.03x |
| Pre-Built Home Researchers | 0.06% | 10.86x |
| Moving & Storage | 0.11% | 8.85x |
| Bathrooms & Plumbing | 0.05% | 8.64x |
| Space & National Security | 3.12% | 8.64x |
| Institutional Investing | 0.04% | 8.52x |
| Accounting | 0.81% | 8.41x |
| Auto Tires & Parts Repair Researchers | 0.13% | 8.34x |
| Health & Safety Compliance | 0.03% | 8.34x |
Composition Percentage:
The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
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DEMOGRAPHICS
The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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