Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 5.7 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 23.83% 26.27x
Retired Health Insurance Researchers 22.36% 25.95x
Retirees 23.44% 24.97x
Federal Employees 27.87% 24.11x
Retired Assisted Living Shoppers 22.23% 23.76x
Retired Government Employees 21.11% 22.93x
Federal Employee Benefits Researchers 20.46% 22.68x
Retirement Planners 25.34% 21.86x
Investment Management Professionals 28.34% 21.76x
Senior Living Center Researchers 21.43% 21.65x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.45x
Mens Wearhouse 0.40% 1.17x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 2.24% 46.21x
fedsmith.com 8.00% 41.55x
fedweek.com 3.00% 41.11x
mymhcommunity.com 1.72% 39.18x
govexec.com 1.33% 38.16x
irahelp.com 1.01% 37.87x
delwebb.com 3.99% 36.47x
troweprice.com 1.00% 33.58x
federaltimes.com 1.32% 33.58x
credio.com 1.39% 29.27x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 11.51% 13.87x
Senior Care 1.75% 13.53x
Personal Finance Researchers 8.24% 12.98x
Space & National Security 7.25% 12.57x
Discount Shopping 3.95% 12.16x
Pre-Built Home Researchers 3.36% 11.65x
Shopping Catalogs 2.51% 10.77x
Hometown Livability 6.24% 10.66x
Assorted Topics (Events, Tickets, Fitness) 12.64% 10.52x
Home Decoration - Crafts & Kids 1.52% 10.14x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male