Dstillery Audiences

RECENTLY RETIRED INDIVIDUALS

Audience Size: 2.6 Million Devices

Explore the Recently Retired Individuals Audience

Below you'll find more information about the Recently Retired Individuals audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Recently Retired Individuals audience.

Dstillery Crafted Audiences

INTERESTS

The Recently Retired Individuals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recently Retired Individuals audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 19.70% 34.20x
Retired Government Employees 16.83% 31.82x
Federal Employee Benefits Researchers 16.17% 31.24x
Retired Health Insurance Researchers 17.24% 30.94x
Legal Advice Researchers 20.94% 30.26x
Mortgage Researchers 20.85% 29.92x
Credit Score Researchers 20.28% 29.50x
Retired Assisted Living Shoppers 16.01% 29.04x
Federal Employees 25.12% 29.02x
Self Storage Shoppers 21.51% 28.94x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Interest attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recently Retired Individuals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recently Retired Individuals audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 5.69x
The Childrens Place 0.02% 2.31x
Carhartt 0.11% 1.88x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Location attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recently Retired Individuals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recently Retired Individuals audience is fedsmith.com.

Website Composition Index
fedsmith.com 7.43% 27.75x
myfederalretirement.com 2.38% 25.41x
federaltimes.com 1.07% 20.66x
investmentnews.com 1.80% 16.97x
mrmoneymustache.com 1.17% 15.24x
intuit.com 1.30% 14.14x
shopping.net 1.22% 13.93x
condo.com 1.86% 13.82x
money.cnn.com 16.81% 13.33x
financialsamurai.com 3.30% 13.11x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Web attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recently Retired Individuals audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 3.86% 18.93x
Personal Finance Researchers 1.89% 17.78x
Lawns & Pest Control 0.99% 16.57x
Space & National Security 2.55% 14.98x
Accounting 1.31% 14.06x
Fashion & Retail 0.66% 12.89x
Bags & Luggage 0.66% 12.89x
Mortgages & Insurance 0.82% 12.08x
Yoga & Meditation 0.66% 11.45x
Assorted Topics (Events, Tickets, Fitness) 3.12% 11.30x
Composition Percentage: The overlap percentage between the Recently Retired Individuals audience and the Content Affinity attribute.
Index: A comparison of the Recently Retired Individuals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recently Retired Individuals audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male