Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 4.7 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 64.96% 42.69x
Gourmet Food & Wine Researchers 70.12% 41.84x
Home Kitchen Chefs 66.42% 40.77x
Home Design and Living Publication Readers 63.59% 40.08x
Cook at Home Parents 66.32% 38.36x
Healthy Snacks Shoppers 66.85% 37.90x
Malaysian Food Enthusiasts 56.72% 35.84x
Healthy Eaters 59.84% 35.45x
Nutrition Conscious Eaters 59.61% 35.05x
Luxury Fitness Shoppers 57.23% 34.15x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.25x
REI 0.01% 1.24x
Dressbarn 0.03% 1.07x
Mens Wearhouse 0.05% 1.06x
Buckle 0.04% 1.05x
Chicos 0.04% 1.04x
Free People 0.02% 1.01x
LOFT 0.05% 1.00x
Talbots 0.02% 0.99x
Lululemon 0.03% 0.95x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is ifoodblogger.com.

Website Composition Index
ifoodblogger.com 2.76% 40.24x
yammiesnoshery.com 1.30% 40.10x
homedesigninspired.com 1.16% 37.21x
realmomkitchen.com 1.14% 35.67x
cinnamonspiceandeverythingnice.com 2.18% 35.65x
creolecontessa.com 1.00% 35.01x
food52.com 1.88% 34.95x
sprinklesomesugar.com 1.65% 34.44x
confessionsofacookbookqueen.com 1.06% 34.22x
thebestblogrecipes.com 2.99% 34.19x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 25.67x
Low Carb Diets 9.77% 21.86x
Coupons & Family 10.17% 19.75x
Female Lifestyle Content Readers 7.49% 19.73x
Consumer Packaged Goods 16.45% 19.73x
Comedy Content 0.58% 18.65x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.52% 18.16x
Cakes & Sweets 4.66% 18.10x
DIY Decoration & Furniture 3.51% 17.49x
Assorted Topics (Family, Household Wellness, The Beach) 10.21% 17.18x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female