Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 68.31% 52.74x
Home Design and Living Publication Readers 62.79% 50.34x
Cooking Show Fans 69.65% 50.21x
Home Kitchen Chefs 65.92% 48.91x
Healthy Snacks Shoppers 69.43% 47.62x
Shelf-Stable Food Content Readers 1.75% 46.67x
Healthy Diet Recipe Researchers 69.17% 45.85x
Cook at Home Parents 67.46% 44.47x
Healthy Eaters 56.71% 43.20x
Nutrition Conscious Eaters 55.60% 42.53x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.22x
Maurices 0.01% 1.20x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.45% 49.11x
ifoodblogger.com 1.91% 44.60x
wearychef.com 2.22% 41.16x
wickedgoodkitchen.com 1.47% 41.02x
makedinnereasy.com 1.01% 38.25x
betterrecipes.com 1.31% 37.13x
thebakerupstairs.com 1.61% 36.71x
4theloveoffoodblog.com 1.91% 36.69x
dreamingindiy.com 1.62% 36.45x
your-daily-plus.com 1.59% 36.26x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.46% 31.57x
Low Carb Diets 14.66% 26.24x
Female Lifestyle Content Readers 9.07% 24.09x
Cakes & Sweets 4.42% 23.78x
Coupons & Family 12.41% 22.45x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.24% 21.77x
Assorted Topics (Family, Household Wellness, The Beach) 15.26% 21.36x
Vegans & Animal Welfare 2.90% 20.83x
Consumer Packaged Goods 19.16% 20.71x
DIY Decoration & Furniture 5.04% 20.15x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female