Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 868.3 Thousand Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 868.3 thousand unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 60.92% 105.87x
Gourmet Food & Wine Researchers 59.43% 102.24x
Shelf-Stable Food Content Readers 27.35% 93.19x
Cook at Home Parents 60.37% 89.93x
Malaysian Food Enthusiasts 52.37% 83.49x
Healthy Diet Recipe Researchers 50.69% 82.14x
Bargain Shopping Researchers 23.38% 79.25x
Home Kitchen Chefs 51.78% 78.02x
Healthy Snacks Shoppers 67.88% 77.17x
Pantry Recipes Researchers 25.14% 75.08x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.44x
Gap 0.01% 1.43x
Mens Wearhouse 0.02% 1.36x
H&M 0.02% 1.33x
Talbots 0.02% 1.29x
Lane Bryant 0.01% 1.29x
Maurices 0.04% 1.24x
Express 0.02% 1.11x
Lululemon 0.01% 1.06x
Journeys 0.03% 1.00x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is jamhands.net.

Website Composition Index
jamhands.net 1.87% 66.84x
lovefoodies.com 6.32% 61.22x
gratefulprayerthankfulheart.com 1.49% 59.12x
cookingwithk.net 1.22% 59.11x
recipesfoodandcooking.com 1.26% 58.82x
savorybitesrecipes.com 2.59% 58.08x
reneeskitchenadventures.com 2.37% 58.01x
thebakerupstairs.com 1.02% 56.42x
thetipsyhousewife.org 1.76% 56.04x
sprinklesomesugar.com 1.20% 55.89x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 44.73x
Assorted Topics (Family, Household Wellness, The Beach) 16.63% 26.92x
Low Carb Diets 4.06% 23.36x
Cakes & Sweets 0.44% 23.23x
Coupons & Family 7.64% 22.61x
Stay at Home Mom 21.18% 20.18x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.35% 19.59x
Grilling 0.46% 19.09x
Cooking Recipe & Ingredient Researchers 43.19% 18.77x
Home Decoration Content Readers 14.55% 17.92x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female