Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 58.80% 44.46x
Healthy Snacks Shoppers 65.07% 41.02x
Home Kitchen Chefs 58.10% 40.66x
Cook at Home Parents 63.93% 37.91x
Cooking Show Fans 62.00% 37.82x
Healthy Eaters 48.26% 36.14x
Nutrition Conscious Eaters 49.35% 35.18x
Coupon Researchers 50.85% 33.33x
Malaysian Food Enthusiasts 55.60% 32.79x
Home Kitchen Bakers 53.66% 32.36x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.09x
Carhartt 0.21% 1.06x
Columbia 0.01% 0.98x
Michael Kors 0.02% 0.96x
American Eagle Outfitters 0.05% 0.94x
Express 0.02% 0.91x
Lorna Jane 0.01% 0.91x
LOFT 0.03% 0.90x
Lululemon 0.04% 0.90x
Urban Outfitters 0.05% 0.89x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is myhoneysplace.com.

Website Composition Index
myhoneysplace.com 1.12% 92.57x
what2cook.net 1.44% 84.49x
eatcakefordinner.net 1.01% 82.70x
jamhands.net 2.10% 81.54x
joyfulmommaskitchen.com 1.65% 80.78x
diyandmag.com 1.53% 78.15x
inspiringcooks.com 2.03% 75.91x
mariasmixingbowl.com 3.51% 73.51x
confessionsofacookbookqueen.com 2.80% 73.32x
lifeloveliz.com 1.60% 73.19x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.40% 30.01x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 9.55% 28.86x
Female Lifestyle Content Readers 8.25% 23.96x
Low Carb Diets 18.28% 23.92x
Coupons & Family 15.56% 23.56x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 22.14% 21.33x
Comedy Content 1.13% 20.91x
DIY Decoration & Furniture 5.77% 20.67x
Mommy Bloggers 10.27% 20.57x
Scrapbooking & Home Art Projects 9.30% 20.43x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female