Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 69.01% 66.35x
Shelf-Stable Food Content Readers 42.36% 64.38x
Cooking Show Fans 71.65% 61.94x
Home Design and Living Publication Readers 61.58% 61.68x
Pantry Recipes Researchers 38.34% 59.08x
Healthy Diet Recipe Researchers 68.39% 56.38x
Home Kitchen Chefs 69.82% 56.00x
Healthy Snacks Shoppers 66.82% 51.58x
Cook at Home Parents 68.99% 51.50x
Bargain Shopping Researchers 53.29% 50.09x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.56x
Michael Kors 0.01% 1.15x
Chicos 0.02% 1.11x
Carhartt 0.19% 1.11x
Buckle 0.02% 1.05x
Maurices 0.03% 1.03x
Dressbarn 0.01% 1.01x
Jos A. Bank Clothiers 0.01% 1.01x
LOFT 0.01% 0.99x
White House Black Market 0.02% 0.99x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is wineandglue.com.

Website Composition Index
wineandglue.com 1.32% 53.75x
finecooking.com 3.24% 52.49x
cottagenotes.com 1.30% 42.00x
littledairyontheprairie.com 2.63% 41.29x
cookingwithk.net 1.29% 40.72x
mindeescookingobsession.com 1.32% 40.22x
thegoldlininggirl.com 1.14% 40.19x
atreatsaffair.com 1.01% 40.09x
lovefoodies.com 5.45% 40.03x
onceamonthmeals.com 1.20% 40.00x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 29.25x
Low Carb Diets 7.30% 25.83x
Vegans & Animal Welfare 1.06% 23.62x
Cakes & Sweets 1.33% 23.40x
Female Lifestyle Content Readers 4.69% 22.20x
Custom Gifts 0.19% 22.18x
Assorted Topics (Family, Household Wellness, The Beach) 22.84% 21.59x
Consumer Packaged Goods 24.57% 21.48x
Coupons & Family 7.79% 21.28x
Survival Guides 0.22% 20.98x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female