Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 58.14% 42.65x
Healthy Snacks Shoppers 65.56% 42.54x
Gourmet Food & Wine Researchers 64.55% 41.43x
Cooking Show Fans 64.08% 38.29x
Cook at Home Parents 65.52% 37.78x
Healthy Eaters 49.99% 37.40x
Nutrition Conscious Eaters 50.09% 37.09x
Malaysian Food Enthusiasts 56.48% 34.76x
Coupon Researchers 51.27% 34.64x
Home Kitchen Bakers 53.17% 34.18x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.40x
Lorna Jane 0.01% 1.28x
Gymboree 0.03% 1.14x
Brooks Brothers 0.04% 1.12x
Jos A. Bank Clothiers 0.17% 1.12x
Lululemon 0.07% 1.10x
Levi Strauss 0.01% 1.10x
Carhartt 0.15% 1.09x
LL Bean 0.01% 1.08x
Columbia 0.01% 1.07x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is what2cook.net.

Website Composition Index
what2cook.net 1.33% 91.08x
chiefhealth.us 2.19% 87.26x
diyandmag.com 1.20% 83.28x
getmyhometogether.com 1.04% 82.04x
joyfulmommaskitchen.com 1.61% 81.95x
jamhands.net 1.88% 80.69x
hollyscheatday.com 1.02% 76.60x
newleafwellness.biz 1.91% 75.04x
confessionsofacookbookqueen.com 2.43% 75.04x
thefrugalgirls.com 1.53% 74.70x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 31.95x
Assorted Topics (Family, Household Wellness, The Beach) 10.32% 28.44x
Coupons & Family 15.21% 25.36x
Female Lifestyle Content Readers 8.68% 24.69x
Low Carb Diets 18.81% 24.01x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.35% 23.00x
Comedy Content 1.14% 21.63x
DIY Decoration & Furniture 5.79% 21.62x
Cakes & Sweets 8.15% 21.23x
Mommy Bloggers 10.52% 21.13x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female