Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 69.90% 56.75x
Cooking Show Fans 66.88% 55.54x
Home Kitchen Chefs 67.45% 55.11x
Home Design and Living Publication Readers 61.78% 54.24x
Cook at Home Parents 67.70% 51.19x
Healthy Snacks Shoppers 68.19% 51.08x
Healthy Eaters 58.17% 48.57x
Nutrition Conscious Eaters 58.14% 48.18x
Luxury Fitness Shoppers 55.97% 46.47x
Luxury Athletic Footwear Shoppers 55.98% 46.47x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 1.36x
Carhartt 0.07% 1.36x
Bonobos 0.03% 1.32x
Belk 0.01% 1.29x
Talbots 0.04% 1.29x
REI 0.01% 1.28x
Madewell 0.01% 1.27x
Free People 0.02% 1.20x
Chicos 0.05% 1.18x
Lululemon 0.04% 1.17x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is inspiringcooks.com.

Website Composition Index
inspiringcooks.com 1.22% 79.55x
jaysbakingmecrazy.com 1.27% 76.09x
stylevast.com 1.19% 74.16x
laurenrabadi.com 1.91% 61.62x
thegardengrazer.com 1.39% 61.30x
trimmedandtoned.com 1.32% 61.06x
4theloveoffoodblog.com 1.88% 60.44x
mastercook.com 1.20% 58.69x
dishesanddustbunnies.com 1.63% 57.88x
homedesigninspired.com 1.78% 57.21x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 30.29x
Low Carb Diets 11.47% 26.25x
Female Lifestyle Content Readers 8.10% 23.77x
Coupons & Family 10.91% 23.71x
Consumer Packaged Goods 19.34% 22.93x
Comedy Content 0.70% 22.75x
Assorted Topics (Family, Household Wellness, The Beach) 9.74% 22.28x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.27% 22.18x
DIY Decoration & Furniture 4.05% 21.53x
Cakes & Sweets 5.39% 20.97x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female