Explore the Recipe Researchers Audience
Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Recipe Researchers audience.
INTERESTS
The Recipe Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 68.16% | 74.70x |
| Shelf-Stable Food Content Readers | 48.51% | 73.43x |
| Home Design and Living Publication Readers | 60.69% | 72.36x |
| Cooking Show Fans | 71.10% | 72.28x |
| Pantry Recipes Researchers | 45.32% | 67.74x |
| Healthy Diet Recipe Researchers | 72.21% | 67.07x |
| Home Kitchen Chefs | 67.16% | 66.83x |
| Healthy Snacks Shoppers | 69.53% | 64.70x |
| Cook at Home Parents | 70.95% | 61.85x |
| Plant Based & Vegan Food Recipe Shoppers | 61.83% | 58.61x |
Composition Percentage:
The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
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APPAREL RETAILERS
The Recipe Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.13% | 1.17x |
| Zumiez | 0.01% | 1.15x |
| Old Navy | 0.02% | 1.06x |
| White House Black Market | 0.01% | 1.06x |
| Buckle | 0.01% | 1.04x |
| Victoria's Secret | 0.02% | 1.03x |
| Express | 0.01% | 0.95x |
| Journeys | 0.01% | 0.87x |
| Maurices | 0.01% | 0.83x |
| The Childrens Place | 0.01% | 0.72x |
Composition Percentage:
The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
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WEBSITES
The Recipe Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recipe Researchers audience is honestcooking.com.
| Website | Composition | Index |
| honestcooking.com | 1.17% | 51.56x |
| cinnamonspiceandeverythingnice.com | 1.18% | 51.54x |
| wineandglue.com | 3.49% | 51.13x |
| geniuskitchen.com | 10.22% | 50.90x |
| ourheritageofhealth.com | 1.03% | 49.31x |
| rainbootsandapronstrings.com | 1.93% | 49.03x |
| xokatierosario.com | 1.66% | 48.70x |
| thebakerupstairs.com | 1.28% | 47.99x |
| sprinklesomesugar.com | 1.16% | 47.24x |
| kraftrecipes.com | 1.00% | 46.96x |
Composition Percentage:
The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.46% | 42.88x |
| Low Carb Diets | 11.20% | 31.94x |
| Female Lifestyle Content Readers | 6.70% | 29.10x |
| Cakes & Sweets | 2.41% | 28.43x |
| Coupons & Family | 11.46% | 25.81x |
| Assorted Topics (Family, Household Wellness, The Beach) | 18.16% | 25.22x |
| Vegans & Animal Welfare | 1.58% | 24.38x |
| Mommy Bloggers | 14.17% | 24.33x |
| DIY Decoration & Furniture | 4.22% | 23.21x |
| Scrapbooking & Home Art Projects | 6.03% | 22.91x |
Composition Percentage:
The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
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DEMOGRAPHICS
The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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