Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 1.7 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 68.05% 75.85x
Shelf-Stable Food Content Readers 42.42% 72.71x
Cooking Show Fans 71.72% 70.16x
Home Design and Living Publication Readers 57.31% 69.38x
Healthy Diet Recipe Researchers 67.87% 65.54x
Home Kitchen Chefs 68.05% 65.33x
Pantry Recipes Researchers 39.20% 64.95x
Cook at Home Parents 69.37% 60.11x
Healthy Snacks Shoppers 66.23% 59.51x
Luxury Athletic Footwear Shoppers 53.16% 57.70x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.46x
Maurices 0.05% 1.33x
American Eagle Outfitters 0.02% 1.29x
Aeropostale 0.02% 1.27x
Lane Bryant 0.02% 1.23x
White House Black Market 0.02% 1.19x
Jos A. Bank Clothiers 0.02% 1.18x
Chicos 0.02% 1.17x
Hollister 0.01% 1.16x
Express 0.02% 1.14x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is finecooking.com.

Website Composition Index
finecooking.com 1.71% 56.61x
littledairyontheprairie.com 1.91% 51.67x
lovefoodies.com 5.27% 46.30x
cookingwithk.net 1.33% 45.28x
gratefulprayerthankfulheart.com 1.26% 45.23x
ofbatteranddough.com 1.95% 44.94x
thetipsyhousewife.org 1.25% 44.69x
mindeescookingobsession.com 1.34% 44.50x
recipesfoodandcooking.com 1.36% 44.39x
jamiecooksitup.net 2.11% 44.33x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 32.77x
Low Carb Diets 6.99% 28.79x
Cakes & Sweets 1.11% 25.38x
Assorted Topics (Family, Household Wellness, The Beach) 24.40% 24.53x
Vegans & Animal Welfare 0.67% 23.50x
Coupons & Family 8.09% 22.92x
Female Lifestyle Content Readers 3.87% 22.49x
Consumer Packaged Goods 23.16% 21.71x
Stay at Home Mom 29.34% 21.14x
Vegetarian Diet 12.16% 21.13x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female