Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Healthy Snacks Shoppers.

Interest Composition Index
Healthy Snacks Shoppers 66.52% 76.28x
Home Kitchen Chefs 61.52% 75.58x
Gourmet Food & Wine Researchers 67.20% 73.60x
Cooking Show Fans 61.48% 72.57x
Cook at Home Parents 62.17% 69.44x
Home Design and Living Publication Readers 63.64% 69.13x
Healthy Eaters 52.98% 65.04x
Nutrition Conscious Eaters 52.44% 64.80x
Malaysian Food Enthusiasts 55.63% 63.17x
Coupon Researchers 51.24% 61.48x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.04% 1.28x
Jos A. Bank Clothiers 0.28% 1.23x
Supreme 0.01% 1.17x
Mens Wearhouse 0.44% 1.16x
Lululemon 0.05% 1.15x
Chicos 0.04% 1.14x
LOFT 0.06% 1.13x
The North Face 0.02% 1.11x
Banana Republic 0.03% 1.11x
Ann Taylor 0.01% 1.08x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is what2cook.net.

Website Composition Index
what2cook.net 1.13% 80.52x
chiefhealth.us 1.81% 78.53x
joyfulmommaskitchen.com 1.51% 68.63x
staynaturallyhealthy.com 1.22% 65.98x
jamhands.net 1.72% 65.80x
cleaneatingrecipes.com 1.02% 64.98x
hollyscheatday.com 1.01% 63.34x
inspiringcooks.com 1.92% 62.85x
dishesanddustbunnies.com 2.37% 62.74x
sunlitspaces.com 1.36% 62.34x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.44% 37.94x
Assorted Topics (Family, Household Wellness, The Beach) 11.16% 31.54x
Coupons & Family 15.10% 29.32x
Female Lifestyle Content Readers 9.26% 28.89x
Low Carb Diets 18.75% 28.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.87% 26.32x
Comedy Content 1.11% 25.67x
DIY Decoration & Furniture 5.76% 24.88x
Cakes & Sweets 8.12% 24.26x
Scrapbooking & Home Art Projects 9.18% 23.92x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female