Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 73.01% 220.08x
Home Kitchen Chefs 64.42% 200.26x
Healthy Diet Recipe Researchers 69.33% 187.41x
Healthy Snacks Shoppers 72.39% 184.66x
Cook at Home Parents 72.39% 182.79x
Malaysian Food Enthusiasts 62.58% 173.89x
Bargain Shopping Researchers 61.35% 171.44x
Home and Garden TV Fans 60.74% 168.78x
Luxury Athletic Footwear Shoppers 50.92% 163.41x
Luxury Fitness Shoppers 50.92% 163.41x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.67x
Old Navy 0.02% 1.29x
Victoria's Secret 0.01% 1.21x
Maurices 0.02% 1.19x
The Childrens Place 0.01% 1.10x
Carhartt 0.06% 0.38x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.19% 48.53x
ifoodblogger.com 1.50% 40.51x
your-daily-plus.com 1.38% 39.44x
wickedgoodkitchen.com 1.17% 37.73x
wearychef.com 1.69% 37.70x
fitwirr.com 1.53% 36.05x
thebakerupstairs.com 1.60% 34.59x
makedinnereasy.com 1.00% 34.31x
dreamingindiy.com 1.41% 33.55x
betterrecipes.com 1.02% 33.51x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 28.22% 59.33x
Assorted Topics (Family, Household Wellness, The Beach) 18.40% 55.62x
Coupons & Family 17.18% 50.34x
Low Carb Diets 14.72% 45.93x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.70% 42.62x
Scrapbooking & Home Art Projects 14.11% 41.99x
Stay at Home Mom 42.33% 41.77x
Cooking Recipe & Ingredient Researchers 63.80% 34.76x
Mommy Bloggers 20.86% 32.80x
Local Events & Travel Guide 15.95% 30.85x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female