Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 68.16% 74.70x
Shelf-Stable Food Content Readers 48.51% 73.43x
Home Design and Living Publication Readers 60.69% 72.36x
Cooking Show Fans 71.10% 72.28x
Pantry Recipes Researchers 45.32% 67.74x
Healthy Diet Recipe Researchers 72.21% 67.07x
Home Kitchen Chefs 67.16% 66.83x
Healthy Snacks Shoppers 69.53% 64.70x
Cook at Home Parents 70.95% 61.85x
Plant Based & Vegan Food Recipe Shoppers 61.83% 58.61x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.17x
Zumiez 0.01% 1.15x
Old Navy 0.02% 1.06x
White House Black Market 0.01% 1.06x
Buckle 0.01% 1.04x
Victoria's Secret 0.02% 1.03x
Express 0.01% 0.95x
Journeys 0.01% 0.87x
Maurices 0.01% 0.83x
The Childrens Place 0.01% 0.72x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is honestcooking.com.

Website Composition Index
honestcooking.com 1.17% 51.56x
cinnamonspiceandeverythingnice.com 1.18% 51.54x
wineandglue.com 3.49% 51.13x
geniuskitchen.com 10.22% 50.90x
ourheritageofhealth.com 1.03% 49.31x
rainbootsandapronstrings.com 1.93% 49.03x
xokatierosario.com 1.66% 48.70x
thebakerupstairs.com 1.28% 47.99x
sprinklesomesugar.com 1.16% 47.24x
kraftrecipes.com 1.00% 46.96x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.46% 42.88x
Low Carb Diets 11.20% 31.94x
Female Lifestyle Content Readers 6.70% 29.10x
Cakes & Sweets 2.41% 28.43x
Coupons & Family 11.46% 25.81x
Assorted Topics (Family, Household Wellness, The Beach) 18.16% 25.22x
Vegans & Animal Welfare 1.58% 24.38x
Mommy Bloggers 14.17% 24.33x
DIY Decoration & Furniture 4.22% 23.21x
Scrapbooking & Home Art Projects 6.03% 22.91x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female