Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 61.55% 85.74x
Gourmet Food & Wine Researchers 60.66% 83.16x
Shelf-Stable Food Content Readers 29.73% 72.15x
Healthy Diet Recipe Researchers 49.71% 70.75x
Cook at Home Parents 59.41% 70.70x
Home Kitchen Chefs 54.42% 70.19x
Malaysian Food Enthusiasts 51.95% 64.85x
Healthy Snacks Shoppers 49.85% 63.05x
Home Design and Living Publication Readers 25.73% 59.28x
Italian Food Enthusiasts 47.53% 58.47x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.30x
Zumiez 0.02% 1.75x
Buckle 0.02% 1.32x
Chicos 0.01% 1.23x
Aeropostale 0.01% 1.20x
American Eagle Outfitters 0.01% 1.15x
White House Black Market 0.01% 1.14x
Old Navy 0.02% 1.12x
Carhartt 0.16% 1.11x
Maurices 0.03% 1.09x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is myrecipemagic.com.

Website Composition Index
myrecipemagic.com 1.28% 57.36x
thetipsyhousewife.org 1.82% 54.02x
jamhands.net 1.56% 51.47x
lovefoodies.com 6.09% 50.67x
thebakerupstairs.com 1.06% 48.46x
gratefulprayerthankfulheart.com 1.52% 48.03x
cookingwithk.net 1.42% 47.45x
snugandcozylife.com 1.19% 47.34x
savorybitesrecipes.com 3.00% 46.86x
reneeskitchenadventures.com 2.31% 46.24x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.34% 37.30x
Assorted Topics (Family, Household Wellness, The Beach) 20.76% 24.15x
Cakes & Sweets 0.78% 23.72x
Low Carb Diets 4.27% 22.92x
Grilling 0.55% 22.31x
Coupons & Family 7.72% 19.80x
Stay at Home Mom 25.17% 18.93x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 7.01% 18.04x
Home Decoration Content Readers 16.42% 17.47x
Cooking Recipe & Ingredient Researchers 47.61% 16.94x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female