Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 56.33% 53.70x
Gourmet Food & Wine Researchers 71.61% 45.86x
Malaysian Food Enthusiasts 50.07% 45.37x
Shelf-Stable Food Content Readers 48.51% 44.92x
Home Design and Living Publication Readers 66.10% 44.22x
Pantry Recipes Researchers 43.22% 42.51x
Home Kitchen Chefs 70.37% 41.32x
Home and Garden TV Fans 41.41% 41.12x
Healthy Diet Recipe Researchers 73.36% 40.94x
Healthy Snacks Shoppers 69.90% 40.41x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.52x
Dressbarn 0.01% 1.42x
Chicos 0.02% 1.34x
Lane Bryant 0.01% 1.32x
Old Navy 0.02% 1.32x
Jos A. Bank Clothiers 0.01% 1.26x
Carhartt 0.19% 1.21x
Maurices 0.02% 1.17x
Buckle 0.01% 1.15x
Journeys 0.02% 1.09x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is your-daily-plus.com.

Website Composition Index
your-daily-plus.com 1.02% 47.74x
wearychef.com 1.06% 43.47x
fitwirr.com 1.08% 42.18x
thebakerupstairs.com 1.37% 40.56x
beslimmer-beyou.com 1.22% 40.39x
sprinklesomesugar.com 1.31% 38.45x
myrecipemagic.com 2.83% 38.15x
dreamingindiy.com 1.13% 36.96x
cantstayoutofthekitchen.com 3.38% 36.94x
ourlifetastesgood.com 1.56% 36.77x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 25.43x
Low Carb Diets 12.89% 19.94x
Cakes & Sweets 3.00% 19.16x
Female Lifestyle Content Readers 7.82% 19.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 18.81x
Assorted Topics (Family, Household Wellness, The Beach) 14.54% 18.11x
Fashion & Cosmetics 0.04% 18.05x
Coupons & Family 10.75% 17.87x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.58% 17.31x
Mommy Bloggers 14.96% 16.52x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female