Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 71.36% 53.48x
Shelf-Stable Food Content Readers 0.29% 50.90x
Home Design and Living Publication Readers 66.70% 50.16x
Cooking Show Fans 72.14% 49.85x
Home Kitchen Chefs 69.94% 49.05x
Healthy Snacks Shoppers 69.83% 47.66x
Cook at Home Parents 69.46% 45.98x
Healthy Eaters 60.40% 43.68x
Nutrition Conscious Eaters 59.41% 43.29x
Luxury Fitness Shoppers 56.07% 42.27x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 1.37x
Lane Bryant 0.01% 1.28x
Carhartt 0.17% 1.21x
Buckle 0.01% 1.17x
H&M 0.01% 1.11x
LOFT 0.01% 1.04x
Victoria's Secret 0.03% 0.97x
American Eagle Outfitters 0.02% 0.96x
The Childrens Place 0.02% 0.93x
Chicos 0.01% 0.92x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is yammiesnoshery.com.

Website Composition Index
yammiesnoshery.com 1.14% 49.50x
ifoodblogger.com 2.56% 45.78x
gardenandtable.net 1.86% 44.23x
myhoneysplace.com 1.05% 44.21x
homedesigninspired.com 1.17% 40.90x
wearychef.com 3.03% 40.44x
cinnamonspiceandeverythingnice.com 2.23% 40.27x
creolecontessa.com 1.02% 39.51x
4theloveoffoodblog.com 1.66% 39.08x
wickedgoodkitchen.com 1.86% 39.04x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.41% 32.80x
Low Carb Diets 13.00% 27.12x
Female Lifestyle Content Readers 8.96% 25.09x
Coupons & Family 12.08% 24.51x
Consumer Packaged Goods 18.00% 24.29x
Cakes & Sweets 4.91% 23.55x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.02% 23.04x
Comedy Content 0.58% 22.97x
Food Cluster 2.05% 21.98x
Assorted Topics (Family, Household Wellness, The Beach) 13.77% 21.41x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female