Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 65.96% 80.01x
Home Design and Living Publication Readers 60.19% 77.25x
Healthy Snacks Shoppers 68.06% 77.13x
Cooking Show Fans 62.94% 75.80x
Home Kitchen Chefs 64.50% 75.01x
Cook at Home Parents 64.02% 69.63x
Nutrition Conscious Eaters 53.71% 64.89x
Healthy Eaters 54.42% 64.56x
Malaysian Food Enthusiasts 57.00% 63.69x
Home Kitchen Bakers 54.40% 61.47x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is REI.

Location Composition Index
REI 0.02% 1.36x
Jos A. Bank Clothiers 0.37% 1.32x
Mens Wearhouse 0.58% 1.29x
Bonobos 0.07% 1.26x
Supreme 0.01% 1.23x
White House Black Market 0.24% 1.16x
Patagonia 0.02% 1.16x
Talbots 0.05% 1.16x
Buckle 0.19% 1.13x
Chicos 0.07% 1.12x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is what2cook.net.

Website Composition Index
what2cook.net 1.09% 97.81x
chiefhealth.us 1.70% 94.70x
jamhands.net 1.66% 81.07x
staynaturallyhealthy.com 1.15% 80.33x
joyfulmommaskitchen.com 1.59% 80.03x
inspiringcooks.com 2.01% 73.45x
dishesanddustbunnies.com 2.49% 72.64x
newleafwellness.biz 1.45% 71.31x
glutenfreedaddy.com 1.80% 69.14x
hollyscheatday.com 1.18% 68.89x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.52% 39.95x
Assorted Topics (Family, Household Wellness, The Beach) 13.09% 30.46x
Coupons & Family 16.24% 29.70x
Low Carb Diets 19.72% 29.60x
Female Lifestyle Content Readers 10.96% 29.00x
Comedy Content 1.17% 27.27x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 21.82% 26.66x
Mommy Bloggers 11.79% 26.11x
Scrapbooking & Home Art Projects 9.63% 25.38x
DIY Decoration & Furniture 6.27% 25.31x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female