Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 68.56% 66.43x
Shelf-Stable Food Content Readers 44.60% 65.43x
Cooking Show Fans 70.75% 63.47x
Home Design and Living Publication Readers 59.88% 63.41x
Pantry Recipes Researchers 39.67% 60.97x
Healthy Diet Recipe Researchers 69.75% 58.86x
Home Kitchen Chefs 67.82% 58.21x
Healthy Snacks Shoppers 67.22% 55.05x
Cook at Home Parents 68.81% 54.27x
Nutrition Conscious Eaters 52.77% 52.16x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 4.93% 57.15x
wineandglue.com 2.09% 53.84x
finecooking.com 4.39% 50.26x
rainbootsandapronstrings.com 1.12% 48.28x
cottagenotes.com 1.99% 44.52x
bakingwithmom.com 1.07% 44.27x
awefilledhomemaker.com 1.15% 44.10x
cookingwithk.net 1.49% 44.03x
myrecipemagic.com 1.76% 43.91x
thetipsyhousewife.org 1.26% 43.29x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 34.37x
Low Carb Diets 8.00% 27.41x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.09% 27.05x
Cakes & Sweets 1.67% 26.04x
Female Lifestyle Content Readers 5.00% 24.35x
Coupons & Family 8.98% 22.69x
Food Cluster 0.18% 22.35x
Vegans & Animal Welfare 1.10% 21.82x
Natural & Healthy Living Researchers 0.26% 21.70x
Assorted Topics (Family, Household Wellness, The Beach) 19.92% 21.70x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female