Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 4 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 69.80% 51.51x
Cooking Show Fans 65.96% 50.39x
Home Kitchen Chefs 67.81% 50.08x
Home Design and Living Publication Readers 61.52% 49.55x
Healthy Snacks Shoppers 67.49% 47.87x
Cook at Home Parents 66.26% 47.24x
Healthy Eaters 57.51% 44.56x
Nutrition Conscious Eaters 57.78% 44.35x
Luxury Fitness Shoppers 55.10% 42.50x
Luxury Athletic Footwear Shoppers 55.10% 42.50x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.38x
Bonobos 0.10% 1.36x
White House Black Market 0.39% 1.26x
Buckle 0.31% 1.25x
Mens Wearhouse 0.53% 1.25x
REI 0.02% 1.12x
Johnston and Murphy 0.49% 1.11x
Belk 0.01% 1.08x
Eddie Bauer 0.03% 1.05x
Talbots 0.04% 1.04x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.34% 52.59x
inspiringcooks.com 1.05% 51.15x
jaysbakingmecrazy.com 1.18% 49.16x
trimmedandtoned.com 1.09% 46.57x
dishesanddustbunnies.com 1.34% 46.17x
mastercook.com 1.28% 45.96x
thebestblogrecipes.com 3.73% 45.28x
4theloveoffoodblog.com 1.50% 45.24x
thegardengrazer.com 1.12% 44.38x
creolecontessa.com 1.20% 44.29x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 27.19x
Low Carb Diets 12.71% 22.82x
Coupons & Family 11.04% 21.77x
Female Lifestyle Content Readers 8.20% 21.57x
Assorted Topics (Family, Household Wellness, The Beach) 9.47% 20.79x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.59% 20.13x
Comedy Content 0.75% 19.83x
Mommy Bloggers 8.27% 19.45x
Consumer Packaged Goods 20.84% 19.44x
DIY Decoration & Furniture 4.38% 19.27x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female