Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 58.87% 35.87x
Cooking Show Fans 56.95% 35.13x
Healthy Snacks Shoppers 60.39% 34.55x
Cook at Home Parents 60.29% 34.53x
Home Kitchen Chefs 55.56% 34.20x
Healthy Eaters 47.12% 31.03x
Nutrition Conscious Eaters 46.73% 30.96x
Coupon Researchers 47.67% 28.74x
Bargain Shopping Researchers 40.13% 28.18x
Home Kitchen Bakers 51.45% 27.51x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is REI.

Location Composition Index
REI 0.01% 1.18x
Patagonia 0.01% 1.16x
Carhartt 0.17% 1.12x
Kate Spade 0.02% 1.02x
Dressbarn 0.03% 1.00x
Columbia 0.01% 0.97x
Eddie Bauer 0.01% 0.97x
Urban Outfitters 0.03% 0.96x
Saint Laurent Paris 0.01% 0.94x
Madewell 0.01% 0.94x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is piarecipes.com.

Website Composition Index
piarecipes.com 0.62% 104.82x
thatvintagelife.com 0.20% 93.23x
fantasticsausage.com 0.39% 91.55x
fromcatstocooking.com 0.29% 90.32x
bakeeatrepeat.ca 0.26% 90.26x
grabyourhealthy.com 0.37% 88.24x
susannahskitchen.com 0.46% 87.21x
oflifeandlisa.com 0.42% 86.99x
foodfunandhappiness.com 0.40% 85.90x
jamhands.net 2.04% 85.73x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 7.14% 27.26x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.28% 23.55x
Female Lifestyle Content Readers 6.80% 22.31x
Coupons & Family 12.83% 21.95x
Low Carb Diets 15.86% 21.87x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 19.36% 19.74x
Scrapbooking & Home Art Projects 7.55% 19.29x
Home Decoration Content Readers 30.26% 19.13x
Mommy Bloggers 7.88% 19.12x
Comedy Content 1.02% 19.00x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000