Explore the Recipe Researchers Audience
Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Recipe Researchers audience.
INTERESTS
The Recipe Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 58.87% | 35.87x |
| Cooking Show Fans | 56.95% | 35.13x |
| Healthy Snacks Shoppers | 60.39% | 34.55x |
| Cook at Home Parents | 60.29% | 34.53x |
| Home Kitchen Chefs | 55.56% | 34.20x |
| Healthy Eaters | 47.12% | 31.03x |
| Nutrition Conscious Eaters | 46.73% | 30.96x |
| Coupon Researchers | 47.67% | 28.74x |
| Bargain Shopping Researchers | 40.13% | 28.18x |
| Home Kitchen Bakers | 51.45% | 27.51x |
Composition Percentage:
The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
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APPAREL RETAILERS
The Recipe Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recipe Researchers audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.18x |
| Patagonia | 0.01% | 1.16x |
| Carhartt | 0.17% | 1.12x |
| Kate Spade | 0.02% | 1.02x |
| Dressbarn | 0.03% | 1.00x |
| Columbia | 0.01% | 0.97x |
| Eddie Bauer | 0.01% | 0.97x |
| Urban Outfitters | 0.03% | 0.96x |
| Saint Laurent Paris | 0.01% | 0.94x |
| Madewell | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
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WEBSITES
The Recipe Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recipe Researchers audience is piarecipes.com.
| Website | Composition | Index |
| piarecipes.com | 0.62% | 104.82x |
| thatvintagelife.com | 0.20% | 93.23x |
| fantasticsausage.com | 0.39% | 91.55x |
| fromcatstocooking.com | 0.29% | 90.32x |
| bakeeatrepeat.ca | 0.26% | 90.26x |
| grabyourhealthy.com | 0.37% | 88.24x |
| susannahskitchen.com | 0.46% | 87.21x |
| oflifeandlisa.com | 0.42% | 86.99x |
| foodfunandhappiness.com | 0.40% | 85.90x |
| jamhands.net | 2.04% | 85.73x |
Composition Percentage:
The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 7.14% | 27.26x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.28% | 23.55x |
| Female Lifestyle Content Readers | 6.80% | 22.31x |
| Coupons & Family | 12.83% | 21.95x |
| Low Carb Diets | 15.86% | 21.87x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 19.36% | 19.74x |
| Scrapbooking & Home Art Projects | 7.55% | 19.29x |
| Home Decoration Content Readers | 30.26% | 19.13x |
| Mommy Bloggers | 7.88% | 19.12x |
| Comedy Content | 1.02% | 19.00x |
Composition Percentage:
The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
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DEMOGRAPHICS
The Recipe Researchers audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000
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