Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 60.48% 51.82x
Gourmet Food & Wine Researchers 69.21% 51.35x
Home Design and Living Publication Readers 59.60% 50.83x
Home Kitchen Chefs 65.87% 50.40x
Healthy Snacks Shoppers 67.50% 48.98x
Cook at Home Parents 59.40% 48.81x
Healthy Eaters 55.66% 44.55x
Nutrition Conscious Eaters 56.15% 44.04x
Malaysian Food Enthusiasts 54.10% 43.48x
Luxury Fitness Shoppers 48.66% 43.32x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.36x
Bonobos 0.09% 1.26x
White House Black Market 0.36% 1.24x
REI 0.02% 1.23x
Mens Wearhouse 0.58% 1.22x
Buckle 0.26% 1.17x
Supreme 0.01% 1.08x
Johnston and Murphy 0.36% 1.07x
Chicos 0.07% 1.02x
American Apparel 0.04% 1.01x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is chiefhealth.us.

Website Composition Index
chiefhealth.us 1.11% 56.88x
jamhands.net 1.15% 50.55x
joyfulmommaskitchen.com 1.11% 49.17x
inspiringcooks.com 1.42% 46.43x
newleafwellness.biz 1.03% 45.68x
dishesanddustbunnies.com 1.77% 45.24x
glutenfreedaddy.com 1.26% 45.07x
jaysbakingmecrazy.com 1.70% 43.51x
thebestblogrecipes.com 4.94% 43.01x
4theloveoffoodblog.com 1.92% 42.69x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.41% 28.38x
Low Carb Diets 15.85% 23.09x
Coupons & Family 13.18% 22.66x
Assorted Topics (Family, Household Wellness, The Beach) 11.09% 22.25x
Female Lifestyle Content Readers 9.41% 22.21x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.61% 20.60x
Comedy Content 0.89% 20.37x
Mommy Bloggers 9.61% 19.99x
DIY Decoration & Furniture 5.28% 19.83x
Scrapbooking & Home Art Projects 7.81% 19.57x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female