Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 63.68% 40.29x
Healthy Snacks Shoppers 65.74% 39.76x
Home Kitchen Chefs 60.22% 39.40x
Cooking Show Fans 63.72% 36.90x
Cook at Home Parents 65.49% 36.37x
Healthy Eaters 50.45% 35.42x
Nutrition Conscious Eaters 50.13% 35.30x
Coupon Researchers 51.30% 32.93x
Luxury Fitness Shoppers 49.42% 32.10x
Home Kitchen Bakers 54.80% 31.95x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.51x
LL Bean 0.01% 1.48x
Chicos 0.05% 1.18x
Intermix 0.01% 1.12x
Carhartt 0.23% 1.12x
Joe's Jeans 0.00% 1.10x
Madewell 0.02% 1.09x
J. Crew 0.04% 1.08x
Free People 0.02% 1.08x
Eddie Bauer 0.01% 1.07x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is what2cook.net.

Website Composition Index
what2cook.net 1.32% 88.64x
diyandmag.com 1.32% 81.94x
jamhands.net 1.92% 81.08x
joyfulmommaskitchen.com 1.60% 80.42x
chiefhealth.us 2.34% 79.18x
getmyhometogether.com 1.13% 77.43x
inspiringcooks.com 1.94% 76.86x
confessionsofacookbookqueen.com 2.49% 75.98x
thefrugalgirls.com 1.68% 74.60x
newleafwellness.biz 2.09% 73.77x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.38% 29.69x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 9.22% 27.70x
Coupons & Family 14.48% 23.79x
Female Lifestyle Content Readers 8.05% 23.38x
Low Carb Diets 17.65% 23.03x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 20.72% 21.61x
Mommy Bloggers 9.76% 20.61x
Comedy Content 1.06% 20.51x
DIY Decoration & Furniture 5.50% 20.37x
Scrapbooking & Home Art Projects 8.83% 20.34x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female