Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 70.58% 48.31x
Gourmet Food & Wine Researchers 72.81% 46.84x
Shelf-Stable Food Content Readers 48.59% 45.75x
Home Design and Living Publication Readers 67.43% 45.42x
Pantry Recipes Researchers 42.16% 43.64x
Home Kitchen Chefs 69.56% 42.86x
Healthy Snacks Shoppers 71.24% 42.71x
Healthy Diet Recipe Researchers 73.92% 42.44x
Malaysian Food Enthusiasts 61.75% 41.01x
Cook at Home Parents 71.34% 40.00x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.59x
White House Black Market 0.01% 1.34x
Old Navy 0.02% 1.29x
Maurices 0.02% 1.29x
Carhartt 0.19% 1.20x
Chicos 0.01% 1.12x
The Childrens Place 0.01% 0.99x
Victoria's Secret 0.01% 0.97x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is gardenandtable.net.

Website Composition Index
gardenandtable.net 1.03% 48.44x
ifoodblogger.com 1.28% 41.29x
your-daily-plus.com 1.23% 41.18x
wearychef.com 1.42% 39.15x
wickedgoodkitchen.com 1.02% 39.14x
fitwirr.com 1.34% 37.15x
thebakerupstairs.com 1.54% 35.50x
beslimmer-beyou.com 1.46% 34.83x
sprinklesomesugar.com 1.48% 33.97x
myrecipemagic.com 3.15% 33.76x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.49% 28.83x
Low Carb Diets 16.17% 21.90x
Cakes & Sweets 3.95% 21.36x
Female Lifestyle Content Readers 9.86% 21.04x
Coupons & Family 13.39% 20.02x
Assorted Topics (Family, Household Wellness, The Beach) 17.47% 19.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.12% 18.65x
Scrapbooking & Home Art Projects 7.89% 18.18x
Vegans & Animal Welfare 2.71% 18.07x
Mommy Bloggers 18.27% 17.72x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female