Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Healthy Snacks Shoppers.

Interest Composition Index
Healthy Snacks Shoppers 65.33% 37.18x
Home Kitchen Chefs 61.34% 36.45x
Gourmet Food & Wine Researchers 65.68% 36.25x
Cooking Show Fans 60.43% 35.83x
Cook at Home Parents 61.35% 35.40x
Nutrition Conscious Eaters 50.83% 32.37x
Healthy Eaters 51.34% 32.36x
Malaysian Food Enthusiasts 54.88% 30.76x
Luxury Fitness Shoppers 46.90% 30.14x
Coupon Researchers 50.98% 30.07x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.13x
Mens Wearhouse 0.32% 1.06x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is what2cook.net.

Website Composition Index
what2cook.net 1.24% 86.60x
chiefhealth.us 2.01% 83.58x
diyandmag.com 1.10% 77.22x
joyfulmommaskitchen.com 1.55% 76.29x
jamhands.net 1.80% 74.14x
hollyscheatday.com 1.01% 70.96x
staynaturallyhealthy.com 1.34% 69.79x
newleafwellness.biz 1.74% 69.30x
inspiringcooks.com 1.99% 68.80x
cleaneatingrecipes.com 1.13% 68.76x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics (Family, Household Wellness, The Beach) 10.21% 25.51x
Coupons & Family 14.20% 23.60x
Female Lifestyle Content Readers 8.19% 23.14x
Low Carb Diets 17.80% 22.57x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.02% 21.40x
DIY Decoration & Furniture 5.49% 20.22x
Cakes & Sweets 7.66% 19.83x
Mommy Bloggers 9.97% 19.61x
Scrapbooking & Home Art Projects 8.79% 19.32x
Stay at Home Mom 27.25% 18.91x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female