Dstillery Audiences

RECIPE RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Recipe Researchers Audience

Below you'll find more information about the Recipe Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Recipe Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Researchers audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 69.79% 46.81x
Home Design and Living Publication Readers 62.23% 45.15x
Cooking Show Fans 69.95% 44.20x
Home Kitchen Chefs 68.18% 43.74x
Healthy Snacks Shoppers 66.82% 42.15x
Cook at Home Parents 68.66% 40.48x
Healthy Eaters 59.11% 39.19x
Nutrition Conscious Eaters 58.19% 38.81x
Luxury Athletic Footwear Shoppers 55.60% 37.55x
Luxury Fitness Shoppers 55.60% 37.55x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Interest attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Researchers audience is Madewell.

Location Composition Index
Madewell 0.01% 1.35x
Free People 0.01% 1.24x
Lululemon 0.02% 1.20x
Chicos 0.03% 1.18x
Carhartt 0.25% 1.16x
Lane Bryant 0.02% 1.14x
American Eagle Outfitters 0.03% 1.14x
Buckle 0.03% 1.11x
Coach 0.02% 1.08x
American Apparel 0.01% 1.07x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Location attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Researchers audience is yammiesnoshery.com.

Website Composition Index
yammiesnoshery.com 1.28% 44.87x
ifoodblogger.com 2.79% 42.66x
myhoneysplace.com 1.15% 38.81x
homedesigninspired.com 1.23% 38.72x
realmomkitchen.com 1.16% 37.98x
cinnamonspiceandeverythingnice.com 2.31% 37.84x
creolecontessa.com 1.06% 37.28x
gardenandtable.net 2.01% 37.14x
wearychef.com 3.34% 36.76x
fortheloveofcooking.net 1.86% 36.55x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Web attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Researchers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.38% 28.29x
Low Carb Diets 11.05% 24.28x
Consumer Packaged Goods 16.99% 22.75x
Female Lifestyle Content Readers 8.12% 22.07x
Coupons & Family 11.20% 21.95x
Cakes & Sweets 4.77% 20.78x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.35% 20.62x
Comedy Content 0.59% 19.96x
Food Cluster 2.17% 19.34x
DIY Decoration & Furniture 3.95% 19.14x
Composition Percentage: The overlap percentage between the Recipe Researchers audience and the Content Affinity attribute.
Index: A comparison of the Recipe Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female