RECREATIONAL SPORTS PARTICIPANTS

Audience Size: 2.4 Million Devices

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Explore the Recreational Sports Participants Audience

Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Recreational Sports Participants audience.

INTERESTS

The Recreational Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Sports Participants audience is Job Seekers.

Interest	Composition	Index
Job Seekers	22.97%	24.35x
Teachers	27.36%	23.42x
Tutoring Resources Researchers	27.18%	23.28x
Orlando Activities Researchers	17.09%	22.50x
Involved Parents	24.68%	21.97x
Career Focused Individuals	19.36%	21.78x
Big Box Shoppers	25.17%	21.13x
Family Adventures Travelers	19.57%	21.09x
Social Workers	22.26%	20.91x
Trendy Shoe Shoppers	18.99%	20.90x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

APPAREL RETAILERS

The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is Express.

Location	Composition	Index
Express	0.03%	1.36x
J. Crew	0.01%	1.29x
Dressbarn	0.02%	1.26x
Mens Wearhouse	0.04%	1.23x
LOFT	0.02%	1.22x
Gymboree	0.02%	1.14x
Talbots	0.01%	1.14x
Jos A. Bank Clothiers	0.02%	1.14x
Old Navy	0.04%	1.12x
White House Black Market	0.02%	1.08x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Location attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

WEBSITES

The Recreational Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Sports Participants audience is childcarecenter.us.

Website	Composition	Index
childcarecenter.us	8.15%	32.23x
hotwire.com	1.50%	23.74x
partycity.com	11.07%	23.74x
careerbuilder.com	1.19%	23.28x
dailylocal.com	2.27%	22.24x
intelius.com	1.70%	20.58x
theodysseyonline.com	1.56%	20.49x
answers.yahoo.com	5.02%	20.47x
theindychannel.com	1.76%	20.08x
funeral.com	1.24%	19.83x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Web attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is Children's Health.

Content Affinity	Composition	Index
Children's Health	0.72%	21.86x
Custom Gifts	0.05%	19.56x
Youth Educational Resources	0.09%	18.62x
Psychology & Social Work	0.05%	18.06x
Fashion & Retail	0.15%	15.92x
Toys Shopping	0.25%	15.51x
Disease Cluster	0.04%	15.05x
Party Suppliers	0.05%	14.77x
Party Planning & Invitations	6.17%	14.51x
Illinois	0.04%	14.01x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

DEMOGRAPHICS

The Recreational Sports Participants audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female