Explore the Recreational Sports Participants Audience
Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Recreational Sports Participants audience.
INTERESTS
The Recreational Sports Participants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recreational Sports Participants audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 34.00% | 35.11x |
| Orlando Activities Researchers | 27.15% | 33.85x |
| Tutoring Resources Researchers | 39.05% | 32.41x |
| Career Focused Individuals | 30.15% | 32.23x |
| Big Box Shoppers | 37.32% | 31.69x |
| Budget Grocery Shoppers | 33.28% | 30.71x |
| Nashville Activity Researchers | 24.43% | 29.79x |
| Bargain Shopping Researchers | 26.82% | 29.66x |
| Trendy Shoe Shoppers | 28.82% | 29.65x |
| Teachers | 33.01% | 29.42x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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APPAREL RETAILERS
The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.46x |
| Express | 0.01% | 1.30x |
| The Childrens Place | 0.02% | 1.14x |
| Victoria's Secret | 0.02% | 1.13x |
| Journeys | 0.02% | 1.08x |
| Carhartt | 0.10% | 0.97x |
| Old Navy | 0.01% | 0.88x |
| Maurices | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Location attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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WEBSITES
The Recreational Sports Participants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recreational Sports Participants audience is planetfitness.com.
| Website | Composition | Index |
| planetfitness.com | 5.00% | 46.78x |
| applitrack.com | 3.32% | 45.97x |
| ncaa.org | 1.39% | 41.11x |
| appone.com | 1.07% | 40.43x |
| guidestar.org | 2.34% | 39.68x |
| silkroad.com | 1.33% | 39.12x |
| girlscouts.org | 1.14% | 37.28x |
| nyandcompany.com | 2.75% | 36.45x |
| healthychildren.org | 3.40% | 34.93x |
| childmind.org | 1.15% | 34.83x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Web attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is Cub & Girl Scouts.
| Content Affinity | Composition | Index |
| Cub & Girl Scouts | 0.30% | 26.91x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.59% | 24.81x |
| Children's Health | 1.00% | 24.80x |
| Costumes | 0.06% | 24.72x |
| Healthcare Jobs | 0.41% | 24.18x |
| Lacrosse College Athletics | 0.45% | 22.70x |
| Upstate New York State Athletics | 0.07% | 21.63x |
| Illinois Education | 0.16% | 21.63x |
| Social & Demographic Trends | 0.12% | 20.96x |
| Career Cluster A | 8.42% | 20.90x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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DEMOGRAPHICS
The Recreational Sports Participants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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