Dstillery Audiences

RECREATIONAL SPORTS PARTICIPANTS

Audience Size: 1 Million Devices

Explore the Recreational Sports Participants Audience

Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Recreational Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Sports Participants audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 25.69% 39.55x
Day Care Users 28.96% 34.78x
Office Supply Shoppers 16.42% 32.54x
Involved Parents 18.02% 30.52x
College Aspirants 23.42% 28.75x
Running Enthusiasts 22.87% 26.85x
Coupon Researchers 14.47% 26.61x
Tech-Savvy Moms 19.01% 25.67x
K12 Education Resource Researchers 24.53% 24.79x
Vacation Planners 16.01% 24.43x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.75x
Gap 0.01% 1.52x
Old Navy 0.03% 1.48x
White House Black Market 0.02% 1.42x
Lululemon 0.01% 1.42x
Express 0.02% 1.40x
H&M 0.02% 1.37x
Chicos 0.02% 1.32x
Journeys 0.03% 1.30x
Aeropostale 0.02% 1.28x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Location attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Sports Participants audience is sportsengine.com.

Website Composition Index
sportsengine.com 1.43% 67.45x
activekids.com 5.42% 64.96x
active.com 34.51% 63.98x
discussfastpitch.com 1.15% 58.62x
tourneymachine.com 2.50% 44.02x
familyfuntwincities.com 1.37% 32.24x
stack.com 3.90% 32.14x
teamsnap.com 6.07% 30.08x
thepragmaticparent.com 1.02% 27.31x
raceentry.com 2.80% 26.75x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Web attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.60% 34.84x
Lacrosse College Athletics 0.30% 29.85x
Virginia Athletics 0.18% 21.81x
College Sports 0.32% 20.62x
Running & Marathons 11.42% 20.58x
Children's Health 0.33% 17.87x
New England & Ivy League Sports 0.76% 15.74x
Sports News & Apparel 10.64% 15.32x
Florida College Athletics 0.92% 15.30x
Parenting & Children's Activities 0.18% 14.86x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Sports Participants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female