RECREATIONAL SPORTS PARTICIPANTS

Audience Size: 3.2 Million Devices

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Explore the Recreational Sports Participants Audience

Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Recreational Sports Participants audience.

INTERESTS

The Recreational Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Sports Participants audience is Job Seekers.

Interest	Composition	Index
Job Seekers	28.40%	24.50x
Orlando Activities Researchers	22.35%	23.64x
Tutoring Resources Researchers	32.60%	23.60x
Teachers	30.76%	22.53x
Career Focused Individuals	24.57%	22.18x
Big Box Shoppers	30.66%	21.94x
Involved Parents	28.70%	21.85x
Budget Grocery Shoppers	27.19%	21.66x
Family Adventures Travelers	25.29%	21.63x
Social Workers	1.04%	21.55x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

APPAREL RETAILERS

The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	1.39x
Talbots	0.01%	1.39x
H&M	0.01%	1.32x
Chicos	0.02%	1.31x
Journeys	0.03%	1.30x
Express	0.02%	1.28x
Hollister	0.01%	1.26x
Gap	0.02%	1.25x
Forever 21	0.01%	1.22x
Dressbarn	0.01%	1.16x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Location attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

WEBSITES

The Recreational Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Sports Participants audience is planetfitness.com.

Website	Composition	Index
planetfitness.com	1.36%	44.81x
applitrack.com	1.25%	41.37x
nyandcompany.com	1.11%	35.92x
healthychildren.org	1.10%	31.71x
kidshealth.org	2.42%	30.99x
childcarecenter.us	7.48%	29.82x
dnsrsearch.com	1.07%	28.16x
dollartree.com	2.25%	25.87x
careerbuilder.com	2.43%	25.73x
vocabulary.com	1.37%	24.44x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Web attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is Cub & Girl Scouts.

Content Affinity	Composition	Index
Cub & Girl Scouts	0.09%	22.31x
Children's Health	0.86%	21.79x
Party Suppliers	0.29%	19.51x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing)	0.19%	19.44x
Networking Marketing	0.09%	19.20x
Christian Music	0.06%	18.43x
Psychology & Social Work	0.09%	17.65x
Career Cluster A	2.68%	17.26x
Custom Gifts	0.14%	16.30x
Youth Educational Resources	0.14%	16.30x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

DEMOGRAPHICS

The Recreational Sports Participants audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female