RECREATIONAL SPORTS PARTICIPANTS

Audience Size: 1.1 Million Devices

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Explore the Recreational Sports Participants Audience

Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Recreational Sports Participants audience.

INTERESTS

The Recreational Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Sports Participants audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	25.65%	38.66x
Day Care Users	28.63%	32.26x
School Supply Shoppers	14.70%	31.55x
Furniture Shoppers	14.04%	30.81x
Office Supply Shoppers	14.83%	30.32x
Big Box Shoppers	16.34%	29.95x
Spend More Time With Family & Friends Resolution Intender	21.33%	29.21x
Olympics Fans	22.90%	28.57x
Bed & Bath Shoppers	13.18%	27.64x
Competitive Tri-Athletes	18.71%	27.49x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

APPAREL RETAILERS

The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.50x
Maurices	0.02%	0.98x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Location attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

WEBSITES

The Recreational Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Sports Participants audience is activekids.com.

Website	Composition	Index
activekids.com	3.41%	59.57x
active.com	31.30%	58.16x
tourneymachine.com	1.51%	37.62x
familyfuntwincities.com	1.08%	31.09x
familydaysout.com	3.67%	27.17x
sportsrec.com	2.95%	25.17x
raceentry.com	2.02%	24.85x
halfmarathons.net	1.82%	23.90x
stack.com	2.82%	22.29x
sportsengine.com	1.06%	22.24x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Web attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is US Soccer.

Content Affinity	Composition	Index
US Soccer	0.39%	28.09x
Virginia Athletics	0.15%	25.08x
Lacrosse College Athletics	0.20%	24.80x
Running & Marathons	9.22%	21.53x
Children's Health	0.20%	19.84x
Parenting & Children's Activities	0.11%	16.04x
College Sports	0.20%	15.72x
Illinois College Sports	0.49%	14.79x
Florida College Athletics	0.57%	14.67x
Southeast College Athletics	1.20%	13.42x

Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.

Index: A comparison of the Recreational Sports Participants audience to the internet population.

DEMOGRAPHICS

The Recreational Sports Participants audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female