Dstillery Audiences

RECREATIONAL SPORTS PARTICIPANTS

Audience Size: 2.3 Million Devices

Explore the Recreational Sports Participants Audience

Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Recreational Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Sports Participants audience is Job Seekers.

Interest Composition Index
Job Seekers 34.00% 35.11x
Orlando Activities Researchers 27.15% 33.85x
Tutoring Resources Researchers 39.05% 32.41x
Career Focused Individuals 30.15% 32.23x
Big Box Shoppers 37.32% 31.69x
Budget Grocery Shoppers 33.28% 30.71x
Nashville Activity Researchers 24.43% 29.79x
Bargain Shopping Researchers 26.82% 29.66x
Trendy Shoe Shoppers 28.82% 29.65x
Teachers 33.01% 29.42x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.46x
Express 0.01% 1.30x
The Childrens Place 0.02% 1.14x
Victoria's Secret 0.02% 1.13x
Journeys 0.02% 1.08x
Carhartt 0.10% 0.97x
Old Navy 0.01% 0.88x
Maurices 0.01% 0.87x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Location attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Sports Participants audience is planetfitness.com.

Website Composition Index
planetfitness.com 5.00% 46.78x
applitrack.com 3.32% 45.97x
ncaa.org 1.39% 41.11x
appone.com 1.07% 40.43x
guidestar.org 2.34% 39.68x
silkroad.com 1.33% 39.12x
girlscouts.org 1.14% 37.28x
nyandcompany.com 2.75% 36.45x
healthychildren.org 3.40% 34.93x
childmind.org 1.15% 34.83x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Web attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.30% 26.91x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.59% 24.81x
Children's Health 1.00% 24.80x
Costumes 0.06% 24.72x
Healthcare Jobs 0.41% 24.18x
Lacrosse College Athletics 0.45% 22.70x
Upstate New York State Athletics 0.07% 21.63x
Illinois Education 0.16% 21.63x
Social & Demographic Trends 0.12% 20.96x
Career Cluster A 8.42% 20.90x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Sports Participants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female