Dstillery Audiences

RECREATIONAL SPORTS PARTICIPANTS

Audience Size: 3.1 Million Devices

Explore the Recreational Sports Participants Audience

Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Recreational Sports Participants audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Sports Participants audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Sports Participants audience is Job Seekers.

Interest Composition Index
Job Seekers 48.03% 26.66x
Career Focused Individuals 39.96% 25.51x
Tax Filers 37.41% 23.45x
Budget Grocery Shoppers 36.26% 23.22x
Coffee Lovers 41.04% 23.20x
Bargain Shopping Researchers 33.44% 22.68x
Retired Assisted Living Shoppers 33.39% 22.53x
Sporting Goods Shoppers 32.55% 22.45x
Drug Store Shoppers 36.88% 22.43x
Auto Insurance Shoppers 36.49% 22.31x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is Columbia.

Location Composition Index
Columbia 0.01% 1.16x
Dressbarn 0.04% 1.15x
Express 0.03% 1.15x
Old Navy 0.06% 1.14x
REI 0.02% 1.11x
LOFT 0.04% 1.10x
Lane Bryant 0.04% 1.10x
The North Face 0.02% 1.09x
LL Bean 0.01% 1.08x
American Eagle Outfitters 0.05% 1.07x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Location attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Sports Participants audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Sports Participants audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 2.90% 65.38x
empoweringparents.com 1.45% 62.76x
aeropostale.com 1.46% 62.13x
petersons.com 1.03% 60.81x
livecareer.com 4.02% 59.80x
seaworldparks.com 3.33% 57.24x
flexjobs.com 1.10% 57.19x
careers.unitedhealthgroup.com 2.07% 56.78x
additudemag.com 1.16% 56.54x
edutopia.org 3.89% 53.96x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Web attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.00% 21.31x
Children's Health 6.35% 19.39x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 7.68% 16.92x
Job Interview Process 4.72% 16.81x
Online Learning 0.47% 16.40x
Washington D.C. Hotels 0.05% 15.98x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 1.51% 15.90x
Homeschooling 0.84% 15.85x
Healthcare Jobs 4.28% 15.76x
Toys Shopping 9.49% 15.48x
Composition Percentage: The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Sports Participants audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female