Explore the Recreational Sports Participants Audience
Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Recreational Sports Participants audience.
INTERESTS
The Recreational Sports Participants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recreational Sports Participants audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 48.03% | 26.66x |
| Career Focused Individuals | 39.96% | 25.51x |
| Tax Filers | 37.41% | 23.45x |
| Budget Grocery Shoppers | 36.26% | 23.22x |
| Coffee Lovers | 41.04% | 23.20x |
| Bargain Shopping Researchers | 33.44% | 22.68x |
| Retired Assisted Living Shoppers | 33.39% | 22.53x |
| Sporting Goods Shoppers | 32.55% | 22.45x |
| Drug Store Shoppers | 36.88% | 22.43x |
| Auto Insurance Shoppers | 36.49% | 22.31x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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APPAREL RETAILERS
The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.16x |
| Dressbarn | 0.04% | 1.15x |
| Express | 0.03% | 1.15x |
| Old Navy | 0.06% | 1.14x |
| REI | 0.02% | 1.11x |
| LOFT | 0.04% | 1.10x |
| Lane Bryant | 0.04% | 1.10x |
| The North Face | 0.02% | 1.09x |
| LL Bean | 0.01% | 1.08x |
| American Eagle Outfitters | 0.05% | 1.07x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Location attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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WEBSITES
The Recreational Sports Participants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recreational Sports Participants audience is mommypoppins.com.
| Website | Composition | Index |
| mommypoppins.com | 2.90% | 65.38x |
| empoweringparents.com | 1.45% | 62.76x |
| aeropostale.com | 1.46% | 62.13x |
| petersons.com | 1.03% | 60.81x |
| livecareer.com | 4.02% | 59.80x |
| seaworldparks.com | 3.33% | 57.24x |
| flexjobs.com | 1.10% | 57.19x |
| careers.unitedhealthgroup.com | 2.07% | 56.78x |
| additudemag.com | 1.16% | 56.54x |
| edutopia.org | 3.89% | 53.96x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Web attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 1.00% | 21.31x |
| Children's Health | 6.35% | 19.39x |
| Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) | 7.68% | 16.92x |
| Job Interview Process | 4.72% | 16.81x |
| Online Learning | 0.47% | 16.40x |
| Washington D.C. Hotels | 0.05% | 15.98x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 1.51% | 15.90x |
| Homeschooling | 0.84% | 15.85x |
| Healthcare Jobs | 4.28% | 15.76x |
| Toys Shopping | 9.49% | 15.48x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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DEMOGRAPHICS
The Recreational Sports Participants audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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