
Explore the Recreational Sports Participants Audience
Below you'll find more information about the Recreational Sports Participants audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Recreational Sports Participants audience.

INTERESTS
The Recreational Sports Participants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recreational Sports Participants audience is Competitive Sports Participants.
Interest | Composition | Index |
Competitive Sports Participants | 25.65% | 38.66x |
Day Care Users | 28.63% | 32.26x |
School Supply Shoppers | 14.70% | 31.55x |
Furniture Shoppers | 14.04% | 30.81x |
Office Supply Shoppers | 14.83% | 30.32x |
Big Box Shoppers | 16.34% | 29.95x |
Spend More Time With Family & Friends Resolution Intender | 21.33% | 29.21x |
Olympics Fans | 22.90% | 28.57x |
Bed & Bath Shoppers | 13.18% | 27.64x |
Competitive Tri-Athletes | 18.71% | 27.49x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Interest attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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APPAREL RETAILERS
The Recreational Sports Participants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recreational Sports Participants audience is Old Navy.
Location | Composition | Index |
Old Navy | 0.01% | 1.50x |
Maurices | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Location attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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WEBSITES
The Recreational Sports Participants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recreational Sports Participants audience is activekids.com.
Website | Composition | Index |
activekids.com | 3.41% | 59.57x |
active.com | 31.30% | 58.16x |
tourneymachine.com | 1.51% | 37.62x |
familyfuntwincities.com | 1.08% | 31.09x |
familydaysout.com | 3.67% | 27.17x |
sportsrec.com | 2.95% | 25.17x |
raceentry.com | 2.02% | 24.85x |
halfmarathons.net | 1.82% | 23.90x |
stack.com | 2.82% | 22.29x |
sportsengine.com | 1.06% | 22.24x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Web attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recreational Sports Participants audience is US Soccer.
Content Affinity | Composition | Index |
US Soccer | 0.39% | 28.09x |
Virginia Athletics | 0.15% | 25.08x |
Lacrosse College Athletics | 0.20% | 24.80x |
Running & Marathons | 9.22% | 21.53x |
Children's Health | 0.20% | 19.84x |
Parenting & Children's Activities | 0.11% | 16.04x |
College Sports | 0.20% | 15.72x |
Illinois College Sports | 0.49% | 14.79x |
Florida College Athletics | 0.57% | 14.67x |
Southeast College Athletics | 1.20% | 13.42x |
Composition Percentage:
The overlap percentage between the Recreational Sports Participants audience and the Content Affinity attribute.
Index: A comparison of the Recreational Sports Participants audience to the internet population.
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DEMOGRAPHICS
The Recreational Sports Participants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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