Dstillery Audiences

REPUBLICANS

Audience Size: 3.2 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 57.24% 43.18x
Liberal News Readers 38.73% 30.48x
Philadelphia Trip Planners 40.29% 30.20x
Tampa and St Petersburg Trip Planners 37.50% 28.88x
Financial Business Intelligence Researchers 36.73% 28.42x
Financial News Readers 34.99% 28.21x
UConn Huskies Fans 35.06% 26.78x
Boston Trip Planners 34.55% 26.70x
Conservative News Readers 35.85% 26.31x
Cleveland Cavaliers Fans 33.46% 26.20x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Talbots.

Location Composition Index
Talbots 0.03% 1.37x
Brooks Brothers 0.02% 1.35x
Chicos 0.04% 1.31x
The North Face 0.01% 1.29x
H&M 0.04% 1.28x
Dressbarn 0.02% 1.23x
Ann Taylor 0.01% 1.23x
Jos A. Bank Clothiers 0.03% 1.22x
Coach 0.02% 1.17x
Gymboree 0.03% 1.16x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is newsitem.com.

Website Composition Index
newsitem.com 1.05% 57.14x
statecollege.com 3.14% 49.53x
pahomepage.com 8.02% 48.85x
citizensvoice.com 3.57% 47.44x
wfmz.com 19.10% 46.59x
thetimes-tribune.com 2.58% 45.82x
wnep.com 32.33% 45.41x
timesleader.com 2.72% 45.22x
victorybellrings.com 1.55% 44.01x
piaa.org 1.24% 43.63x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 34.58% 32.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 22.62x
Central Pennsylvania Cluster 46.84% 19.79x
Cars, Travel & Food 0.20% 19.23x
New Jersey Travel Location Cluster 7.54% 17.20x
Rural Living 0.05% 16.85x
Philadelphia Cluster 19.57% 16.39x
Lacrosse College Athletics 1.09% 16.29x
Mid-Atlantic Beaches 0.27% 15.46x
Australia & New Zealand Media 4.41% 15.46x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male