Dstillery Audiences

REPUBLICANS

Audience Size: 4.3 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 56.74% 40.22x
Liberal News Readers 40.85% 27.79x
Philadelphia Trip Planners 42.79% 27.70x
Tampa and St Petersburg Trip Planners 38.32% 27.01x
Financial Business Intelligence Researchers 38.93% 25.77x
Financial News Readers 37.74% 25.56x
UConn Huskies Fans 37.68% 25.14x
Conservative News Readers 38.00% 24.84x
Boston Trip Planners 37.39% 24.46x
Cleveland Cavaliers Fans 36.45% 24.43x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Talbots.

Location Composition Index
Talbots 0.03% 1.20x
Jos A. Bank Clothiers 0.04% 1.18x
The North Face 0.02% 1.14x
Ralph Lauren 0.01% 1.13x
REI 0.01% 1.13x
Brooks Brothers 0.03% 1.11x
Dressbarn 0.03% 1.10x
White House Black Market 0.05% 1.03x
LOFT 0.05% 0.99x
J. Crew 0.04% 0.99x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is wfmz.com.

Website Composition Index
wfmz.com 15.65% 40.41x
pahomepage.com 6.16% 40.39x
wnep.com 26.25% 40.01x
statecollege.com 2.70% 39.68x
citizensvoice.com 2.84% 39.49x
thetimes-tribune.com 2.14% 38.32x
timesleader.com 2.07% 37.10x
victorybellrings.com 1.33% 36.34x
readingeagle.com 9.47% 36.06x
pottsmerc.com 2.37% 33.59x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 32.14% 30.27x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 22.25x
Central Pennsylvania Cluster 42.89% 18.69x
Cars, Travel & Food 0.28% 16.45x
New Jersey Travel Location Cluster 8.01% 16.18x
Philadelphia Cluster 18.93% 15.35x
Environmental Conservation 0.08% 15.06x
Lacrosse College Athletics 1.17% 14.98x
Local & Travel England - North Midlands 0.07% 14.47x
Mid-Atlantic Beaches 0.29% 14.44x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male