Dstillery Audiences

REPUBLICANS

Audience Size: 2.6 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 51.44% 73.27x
Liberal News Readers 29.99% 47.71x
Philadelphia Trip Planners 35.04% 47.35x
Financial Business Intelligence Researchers 29.16% 43.06x
Tampa and St Petersburg Trip Planners 28.88% 42.56x
Financial News Readers 26.63% 41.38x
Marines 27.62% 40.18x
Cholesterol Researchers 27.26% 39.86x
Social Liberals 27.07% 39.78x
Conservative News Readers 28.25% 39.69x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 1.97x
Jos A. Bank Clothiers 0.34% 1.54x
Uniqlo 0.01% 1.54x
The North Face 0.02% 1.51x
Brooks Brothers 0.04% 1.47x
Journeys 0.04% 1.40x
Gymboree 0.02% 1.38x
Free People 0.02% 1.26x
Michael Kors 0.02% 1.25x
Columbia 0.01% 1.20x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is standardspeaker.com.

Website Composition Index
standardspeaker.com 1.85% 92.11x
republicanherald.com 2.25% 88.75x
lvb.com 1.03% 81.37x
cpbj.com 1.43% 81.05x
piaa.org 1.70% 80.71x
musikfest.org 1.21% 78.16x
steelstacks.org 1.28% 77.53x
pahomepage.com 9.71% 71.96x
lockhaven.com 1.14% 68.95x
sungazette.com 1.83% 68.29x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 40.97% 39.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.40% 27.35x
Central Pennsylvania Cluster 40.63% 24.28x
Philadelphia Cluster 20.15% 19.16x
New Jersey Travel Location Cluster 10.28% 18.68x
Assorted Topics (Viral Media, Paid Traffic) 9.61% 17.43x
Mid-Atlantic Beaches 0.37% 17.14x
Environmental Conservation 0.08% 17.04x
Lacrosse College Athletics 1.97% 16.80x
Pittsburgh News 24.26% 16.76x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male