Dstillery Audiences

REPUBLICANS

Audience Size: 2.8 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 52.01% 35.50x
Liberal News Readers 29.16% 24.64x
Philadelphia Trip Planners 34.33% 24.27x
Marines 31.06% 21.85x
Cholesterol Researchers 28.32% 21.36x
Conservative News Readers 29.52% 21.19x
UConn Huskies Fans 30.12% 21.05x
Financial News Readers 26.82% 20.71x
Financial Business Intelligence Researchers 30.01% 20.69x
Federal Employee Benefits Researchers 28.14% 20.56x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.59x
Ralph Lauren 0.01% 1.56x
Jos A. Bank Clothiers 0.10% 1.46x
Chicos 0.06% 1.43x
Talbots 0.06% 1.41x
Patagonia 0.01% 1.32x
Lane Bryant 0.04% 1.31x
LOFT 0.04% 1.28x
Calvin Klein 0.01% 1.28x
Brooks Brothers 0.04% 1.23x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is standardspeaker.com.

Website Composition Index
standardspeaker.com 2.18% 105.08x
republicanherald.com 2.58% 96.98x
politicspa.com 1.04% 85.38x
visitpa.com 1.09% 84.49x
lvb.com 1.03% 83.82x
musikfest.org 1.51% 79.64x
piaa.org 1.84% 79.60x
cpbj.com 1.74% 79.02x
timesleader.com 2.99% 78.78x
pahomepage.com 8.57% 77.99x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 36.49% 35.01x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.49% 22.06x
Central Pennsylvania Cluster 34.53% 21.30x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.68% 16.61x
Philadelphia Cluster 18.57% 16.56x
New Jersey Travel Location Cluster 10.70% 15.46x
Pittsburgh News 20.33% 14.74x
Lacrosse College Athletics 2.04% 14.40x
Mid-Atlantic Beaches 0.31% 13.93x
Cars, Travel & Food 0.89% 13.41x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male