Dstillery Audiences

REPUBLICANS

Audience Size: 2.6 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 50.22% 36.38x
Liberal News Readers 28.67% 24.04x
Philadelphia Trip Planners 33.55% 23.83x
Tampa and St Petersburg Trip Planners 28.57% 21.10x
Financial News Readers 25.47% 20.67x
Marines 28.01% 20.57x
Financial Business Intelligence Researchers 28.59% 20.42x
Cholesterol Researchers 27.49% 20.24x
Conservative News Readers 27.92% 19.99x
UConn Huskies Fans 28.17% 19.84x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.40x
Mens Wearhouse 0.25% 0.93x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is standardspeaker.com.

Website Composition Index
standardspeaker.com 2.09% 99.28x
republicanherald.com 2.55% 94.42x
lvb.com 1.12% 82.41x
cpbj.com 1.70% 81.38x
musikfest.org 1.42% 80.41x
piaa.org 1.99% 79.99x
steelstacks.org 1.51% 78.49x
pahomepage.com 9.54% 77.97x
timesleader.com 3.26% 75.44x
lockhaven.com 1.16% 72.74x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 39.39% 36.59x
Central Pennsylvania Cluster 37.46% 22.54x
Philadelphia Cluster 19.59% 16.65x
Assorted Topics (Viral Media, Paid Traffic) 7.98% 16.14x
New Jersey Travel Location Cluster 10.57% 16.10x
Pittsburgh News 22.31% 15.06x
Lacrosse College Athletics 2.06% 14.29x
Delaware Cluster 4.76% 12.87x
Australia & New Zealand Media 4.76% 12.77x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.14% 11.92x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male