Dstillery Audiences

REPUBLICANS

Audience Size: 3.7 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 56.17% 46.37x
Philadelphia Trip Planners 40.45% 32.94x
Liberal News Readers 37.10% 32.89x
Financial Business Intelligence Researchers 35.11% 30.84x
Tampa and St Petersburg Trip Planners 36.55% 30.03x
Financial News Readers 33.48% 29.95x
UConn Huskies Fans 36.63% 29.00x
Boston Trip Planners 34.33% 28.74x
Cholesterol Researchers 33.51% 28.17x
Conservative News Readers 36.40% 28.07x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.46x
Bonobos 0.10% 1.39x
White House Black Market 0.39% 1.37x
Mens Wearhouse 0.46% 1.25x
Johnston and Murphy 0.54% 1.21x
American Eagle Outfitters 0.05% 1.06x
Talbots 0.03% 1.01x
Gymboree 0.04% 0.98x
Buckle 0.21% 0.95x
H&M 0.05% 0.95x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is republicanherald.com.

Website Composition Index
republicanherald.com 1.18% 61.04x
pahomepage.com 7.21% 52.35x
wfmz.com 20.80% 50.12x
statecollege.com 3.27% 49.81x
citizensvoice.com 3.94% 49.79x
thetimes-tribune.com 2.94% 48.75x
fox56.com 1.57% 48.25x
witf.org 1.49% 48.20x
timesleader.com 2.70% 46.99x
sungazette.com 1.73% 43.96x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 33.59% 31.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 24.15x
Central Pennsylvania Cluster 39.02% 19.83x
Cars, Travel & Food 0.43% 16.36x
New Jersey Travel Location Cluster 8.69% 15.91x
Philadelphia Cluster 19.37% 15.66x
Environmental Conservation 0.08% 15.27x
Local & Travel England - North Midlands 0.06% 15.25x
Lacrosse College Athletics 1.30% 14.65x
Assorted Topics (Viral Media, Paid Traffic) 11.77% 14.49x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male