Dstillery Audiences

REPUBLICANS

Audience Size: 3.4 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 58.71% 43.99x
Philadelphia Trip Planners 38.48% 29.75x
Liberal News Readers 35.32% 28.02x
Tampa and St Petersburg Trip Planners 32.56% 26.35x
Financial Business Intelligence Researchers 33.87% 25.68x
Financial News Readers 32.58% 25.53x
Boston Trip Planners 30.60% 24.23x
Cholesterol Researchers 28.78% 23.59x
TV Advertising Professionals 29.02% 23.57x
Advertising Professionals 30.73% 23.57x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.02x
Carhartt 0.11% 0.99x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is newsitem.com.

Website Composition Index
newsitem.com 1.49% 52.61x
statecollege.com 2.83% 48.81x
victorybellrings.com 1.35% 43.79x
pahomepage.com 10.26% 43.60x
fox56.com 3.74% 42.97x
discoverlehighvalley.com 1.23% 42.72x
thetimes-tribune.com 3.19% 42.58x
wfmz.com 22.62% 42.55x
wnep.com 34.67% 42.11x
timesleader.com 3.03% 40.27x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 42.44% 32.71x
Central Pennsylvania Cluster 55.90% 19.05x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 17.64x
Lacrosse College Athletics 1.02% 16.91x
Philadelphia Cluster 23.73% 16.61x
New Jersey Travel Location Cluster 8.37% 16.24x
Mid-Atlantic Beaches 0.25% 15.63x
Pittsburgh News 39.28% 15.12x
Cars, Travel & Food 0.04% 14.47x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.27% 14.31x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male