Dstillery Audiences

REPUBLICANS

Audience Size: 3.1 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 52.31% 47.55x
Philadelphia Trip Planners 37.18% 32.19x
Liberal News Readers 33.58% 31.99x
Financial Business Intelligence Researchers 32.78% 28.88x
Tampa and St Petersburg Trip Planners 32.87% 28.67x
UConn Huskies Fans 31.87% 27.53x
Financial News Readers 31.89% 27.31x
Boston Trip Planners 30.84% 27.26x
Marines 30.86% 27.18x
Cholesterol Researchers 30.89% 27.00x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.47x
LL Bean 0.01% 1.40x
Club Monaco 0.02% 1.27x
Intermix 0.02% 1.25x
Bonobos 0.08% 1.25x
White House Black Market 0.32% 1.25x
Talbots 0.06% 1.22x
Supreme 0.01% 1.20x
Zara 0.03% 1.14x
Mens Wearhouse 0.48% 1.14x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is standardspeaker.com.

Website Composition Index
standardspeaker.com 1.36% 59.37x
republicanherald.com 1.65% 56.19x
piaa.org 1.19% 54.91x
cpbj.com 1.02% 53.69x
pahomepage.com 8.29% 47.20x
statecollege.com 3.74% 45.04x
lockhaven.com 1.04% 44.40x
citizensvoice.com 4.53% 44.22x
thetimes-tribune.com 3.83% 43.99x
timesleader.com 2.95% 43.84x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 37.86% 31.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.33% 22.48x
Central Pennsylvania Cluster 40.28% 19.92x
Philadelphia Cluster 20.09% 16.02x
New Jersey Travel Location Cluster 9.96% 15.32x
Cars, Travel & Food 0.55% 14.90x
Environmental Conservation 0.09% 14.86x
Lacrosse College Athletics 1.62% 14.50x
Local & Travel England - North Midlands 0.06% 14.48x
Pittsburgh News 25.48% 14.35x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male