Dstillery Audiences

REPUBLICANS

Audience Size: 4 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 55.06% 47.91x
Liberal News Readers 36.58% 34.05x
Philadelphia Trip Planners 39.83% 33.67x
Financial Business Intelligence Researchers 35.37% 31.44x
Financial News Readers 33.54% 31.21x
Tampa and St Petersburg Trip Planners 36.79% 30.89x
Boston Trip Planners 33.92% 29.70x
UConn Huskies Fans 35.75% 29.63x
Cleveland Cavaliers Fans 32.61% 29.27x
Cholesterol Researchers 32.58% 29.10x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.33x
Talbots 0.03% 1.30x
H&M 0.04% 1.21x
J. Crew 0.04% 1.21x
Brooks Brothers 0.02% 1.20x
Gymboree 0.04% 1.19x
Ann Taylor 0.01% 1.16x
Gap 0.06% 1.15x
Chicos 0.03% 1.12x
The North Face 0.01% 1.09x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is republicanherald.com.

Website Composition Index
republicanherald.com 1.01% 62.34x
newsitem.com 1.02% 62.23x
pahomepage.com 7.21% 53.54x
wfmz.com 19.26% 53.18x
citizensvoice.com 3.63% 51.87x
witf.org 1.15% 51.36x
thetimes-tribune.com 2.65% 50.33x
timesleader.com 2.64% 49.12x
statecollege.com 3.26% 48.84x
fox56.com 2.51% 48.42x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 32.92% 32.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 25.70x
Central Pennsylvania Cluster 40.38% 20.39x
Cars, Travel & Food 0.32% 17.47x
New Jersey Travel Location Cluster 8.21% 16.73x
Philadelphia Cluster 19.07% 16.12x
Mid-Atlantic Beaches 0.30% 15.29x
Environmental Conservation 0.08% 15.19x
Lacrosse College Athletics 1.21% 15.14x
Assorted Topics (Viral Media, Paid Traffic) 12.35% 14.98x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male