Dstillery Audiences

REPUBLICANS

Audience Size: 2.8 Million Devices

Explore the Republicans Audience

Below you'll find more information about the Republicans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Republicans audience.

Dstillery Crafted Audiences

INTERESTS

The Republicans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Republicans audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 49.46% 31.63x
Liberal News Readers 27.86% 21.55x
Philadelphia Trip Planners 33.10% 21.23x
Financial Business Intelligence Researchers 28.74% 19.00x
Cholesterol Researchers 26.73% 18.87x
Conservative News Readers 28.48% 18.73x
Tampa and St Petersburg Trip Planners 27.26% 18.71x
Social Liberals 27.81% 18.43x
Financial News Readers 26.13% 18.33x
UConn Huskies Fans 29.91% 18.06x
Composition Percentage: The overlap percentage between the Republicans audience and the Interest attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Republicans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Republicans audience is Intermix.

Location Composition Index
Intermix 0.01% 1.36x
Ann Taylor 0.02% 1.36x
Lane Bryant 0.04% 1.24x
Talbots 0.05% 1.23x
LOFT 0.04% 1.22x
Lululemon 0.04% 1.21x
Saint Laurent Paris 0.01% 1.16x
Ralph Lauren 0.01% 1.12x
Free People 0.02% 1.11x
Banana Republic 0.04% 1.10x
Composition Percentage: The overlap percentage between the Republicans audience and the Location attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Republicans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Republicans audience is tnonline.com.

Website Composition Index
tnonline.com 0.28% 121.31x
lewith-freeman.com 0.28% 107.70x
standardspeaker.com 2.77% 106.23x
newsitem.com 0.33% 104.18x
northcentralpa.com 0.21% 99.98x
wcexaminer.com 0.26% 96.42x
republicanherald.com 3.16% 94.39x
berksmontnews.com 0.83% 94.29x
sauconsource.com 0.29% 92.08x
thewestendfair.com 0.26% 90.97x
Composition Percentage: The overlap percentage between the Republicans audience and the Web attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Republicans audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 35.35% 32.51x
Central Pennsylvania Cluster 33.13% 20.35x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.52% 19.25x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.77% 15.41x
Philadelphia Cluster 18.22% 15.20x
New Jersey Travel Location Cluster 10.98% 14.23x
Pittsburgh News 19.46% 13.88x
Lacrosse College Athletics 2.06% 13.01x
Mid-Atlantic Beaches 0.31% 12.44x
Environmental Conservation 0.07% 11.79x
Composition Percentage: The overlap percentage between the Republicans audience and the Content Affinity attribute.
Index: A comparison of the Republicans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Republicans audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000