Dstillery Audiences

RESTAURANT RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Restaurant Researchers Audience

Below you'll find more information about the Restaurant Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Restaurant Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Restaurant Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Restaurant Researchers audience is Career Focused Individuals.

Interest Composition Index
Career Focused Individuals 50.00% 136.65x
Executive Travelers 48.59% 129.25x
Online Grammar Tool Users 43.66% 120.66x
Gift Card Researchers 42.96% 118.71x
Sporting Goods Shoppers 41.55% 113.56x
Online Home Decor Shoppers 40.85% 111.63x
Nutrition Conscious Eaters 39.44% 110.83x
HDTV Researchers 41.55% 110.52x
Job Seekers 44.37% 110.34x
Joint Pain Health Care Professionals 38.73% 109.47x
Composition Percentage: The overlap percentage between the Restaurant Researchers audience and the Interest attribute.
Index: A comparison of the Restaurant Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Restaurant Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Restaurant Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.64x
Old Navy 0.01% 1.30x
Carhartt 0.12% 0.79x
Composition Percentage: The overlap percentage between the Restaurant Researchers audience and the Location attribute.
Index: A comparison of the Restaurant Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Restaurant Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Restaurant Researchers audience is yelp.com.

Website Composition Index
yelp.com 1.42% 32.09x
elitetraveler.com 1.12% 30.07x
seattlemet.com 1.71% 28.70x
telecharge.com 1.33% 27.69x
eataly.com 1.52% 27.54x
dnainfo.com 1.41% 27.39x
brickunderground.com 1.15% 26.92x
pdxmonthly.com 1.37% 25.70x
kcrw.com 1.07% 25.69x
recode.net 1.54% 25.08x
Composition Percentage: The overlap percentage between the Restaurant Researchers audience and the Web attribute.
Index: A comparison of the Restaurant Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Restaurant Researchers audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 15.49% 36.54x
Assorted Topics (Events, Tickets, Fitness) 12.68% 27.55x
Local Events & Travel Guide 14.08% 27.24x
San Francisco Bay Area Cluster 20.42% 27.05x
Health Issues Cluster 10.56% 26.53x
People Search 19.01% 26.46x
Cruise Vacations 9.86% 26.12x
Weight Loss & Nutrition Assistance Researchers 13.38% 25.88x
Running & Marathons 16.20% 25.26x
Movie Reviews 15.49% 24.56x
Composition Percentage: The overlap percentage between the Restaurant Researchers audience and the Content Affinity attribute.
Index: A comparison of the Restaurant Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Restaurant Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male