Dstillery Audiences

RETIRED BUDGET HEALTHCARE SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Retired Budget Healthcare Shoppers Audience

Below you'll find more information about the Retired Budget Healthcare Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Retired Budget Healthcare Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Budget Healthcare Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Budget Healthcare Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 75.91% 41.78x
Heart Surgery Researchers 60.19% 37.95x
Retired Assisted Living Shoppers 65.63% 36.13x
Legal Advice Researchers 50.76% 32.11x
Medical Science Researchers 58.43% 30.50x
Home Exterior Design Enthusiasts 51.15% 30.14x
Orlando Activities Researchers 51.19% 29.95x
Texas Activity Researchers 50.45% 29.70x
Retirees 52.56% 29.40x
Medical Consultation Researchers 44.83% 29.17x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Interest attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Budget Healthcare Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Budget Healthcare Shoppers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.28x
Dressbarn 0.03% 1.22x
Talbots 0.03% 1.18x
Jos A. Bank Clothiers 0.03% 1.16x
Carhartt 0.25% 1.11x
Buckle 0.04% 1.06x
Gymboree 0.03% 1.03x
Mens Wearhouse 0.05% 1.03x
Eddie Bauer 0.01% 1.01x
Lululemon 0.03% 0.98x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Location attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Budget Healthcare Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Budget Healthcare Shoppers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 2.57% 57.16x
medicareinteractive.org 8.84% 52.02x
umm.edu 1.03% 42.98x
ucomparehealthcare.com 2.04% 42.21x
familydoctor.org 1.16% 41.93x
homemetry.com 3.58% 41.30x
truevalue.com 1.61% 40.47x
allaboutbirds.org 1.37% 39.78x
irs.com 2.39% 39.26x
cancercompass.com 1.50% 39.20x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Web attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Budget Healthcare Shoppers audience is Cardiac & Other Health Research.

Content Affinity Composition Index
Cardiac & Other Health Research 3.42% 19.28x
As Seen On TV Products 0.05% 18.55x
ISPs & Local Services 0.02% 17.92x
Home Improvement Contractor 0.61% 17.84x
Senior Care 0.99% 17.68x
Arthritis & Bones 4.02% 17.26x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.51% 16.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 16.64x
Diabetes Research 4.38% 16.59x
Cancer Research 8.13% 16.27x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Budget Healthcare Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female