Dstillery Audiences

RETIRED BUDGET HEALTHCARE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Retired Budget Healthcare Shoppers Audience

Below you'll find more information about the Retired Budget Healthcare Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Retired Budget Healthcare Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Budget Healthcare Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Budget Healthcare Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 70.95% 43.85x
Retired Assisted Living Shoppers 59.56% 35.43x
Healthcare Industry 50.45% 30.48x
Medical Science Researchers 51.30% 29.34x
Pharmacy Shoppers 42.01% 28.05x
Retirees 45.48% 27.41x
Cholesterol Researchers 37.16% 27.40x
Medicare Researchers 55.96% 26.58x
Menopause Researchers 45.36% 26.08x
Bargain Shopping Researchers 37.20% 25.94x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Interest attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Budget Healthcare Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Budget Healthcare Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.57x
Chicos 0.03% 1.14x
Belk 0.01% 1.14x
Brooks Brothers 0.02% 1.10x
Dressbarn 0.03% 1.10x
Columbia 0.01% 1.04x
Ann Taylor 0.01% 1.01x
The North Face 0.01% 0.97x
Talbots 0.02% 0.94x
Lorna Jane 0.00% 0.94x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Location attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Budget Healthcare Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Budget Healthcare Shoppers audience is healthedeals.com.

Website Composition Index
healthedeals.com 1.35% 57.87x
bidmc.org 1.32% 55.16x
medicareadvocacy.org 0.83% 52.58x
castleconnolly.com 0.59% 50.85x
medicareinteractive.org 6.33% 50.83x
physicianspractice.com 0.91% 49.39x
askapatient.com 0.66% 49.27x
thismatter.com 1.42% 48.28x
benefitspro.com 0.59% 45.58x
zanebenefits.com 1.03% 45.33x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Web attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Budget Healthcare Shoppers audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 9.33% 18.10x
As Seen On TV Products 0.20% 16.97x
Cardiac & Other Health Research 10.62% 16.30x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.29% 16.06x
Disease Cluster 5.50% 15.98x
Medical Diagnostics 36.11% 15.53x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.42% 14.90x
Senior Care 3.59% 14.56x
Diabetes Research 10.13% 14.42x
Personal Finance Researchers 11.20% 14.41x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Budget Healthcare Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000