Dstillery Audiences

RETIRED BUDGET HEALTHCARE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Retired Budget Healthcare Shoppers Audience

Below you'll find more information about the Retired Budget Healthcare Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Retired Budget Healthcare Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Budget Healthcare Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Budget Healthcare Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 72.18% 54.14x
Retired Assisted Living Shoppers 58.84% 46.17x
Heart Surgery Researchers 52.20% 45.78x
Medical Science Researchers 47.46% 39.71x
Generic Prescription Drug Shoppers 45.74% 34.05x
Online Health Researchers 34.98% 33.98x
Pharmacy Shoppers 40.51% 33.64x
Home Exterior Design Enthusiasts 38.67% 33.36x
Orlando Activities Researchers 31.25% 33.06x
Budget Grocery Shoppers 40.65% 32.38x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Interest attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Budget Healthcare Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Budget Healthcare Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.26x
Carhartt 0.15% 0.99x
American Eagle Outfitters 0.01% 0.98x
White House Black Market 0.01% 0.93x
Maurices 0.02% 0.91x
Banana Republic 0.01% 0.90x
Express 0.01% 0.83x
The Childrens Place 0.01% 0.75x
Buckle 0.01% 0.73x
Old Navy 0.02% 0.72x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Location attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Budget Healthcare Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Budget Healthcare Shoppers audience is cancer.org.

Website Composition Index
cancer.org 1.45% 41.06x
radaris.com 1.28% 39.50x
aafp.org 1.37% 37.98x
labtestsonline.org 1.01% 37.76x
zubican.com 1.22% 37.33x
steinmart.com 1.55% 35.83x
blair.com 1.20% 35.74x
intuit.com 1.68% 35.63x
healthnfitness.net 4.76% 35.15x
buzzfile.com 2.21% 33.77x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Web attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Budget Healthcare Shoppers audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.17% 25.21x
Pharmacy 0.90% 24.94x
Home Decoration - Crafts & Kids 0.07% 24.00x
Medical Diagnostics 3.38% 22.17x
Assorted Topics (Events, Tickets, Fitness) 7.15% 21.47x
Diabetes Research 0.32% 21.09x
Arthritis & Bones 0.61% 20.02x
Vitamin Shoppers 0.18% 19.42x
People Search 5.75% 19.23x
Cardiac & Other Health Research 0.17% 18.38x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Budget Healthcare Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female