Dstillery Audiences

RETIRED BUDGET HEALTHCARE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Retired Budget Healthcare Shoppers Audience

Below you'll find more information about the Retired Budget Healthcare Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Retired Budget Healthcare Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Budget Healthcare Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Budget Healthcare Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 73.04% 56.99x
Heart Surgery Researchers 62.81% 49.24x
Retired Assisted Living Shoppers 63.84% 48.42x
Legal Advice Researchers 52.52% 41.83x
Texas Activity Researchers 49.36% 40.74x
Orlando Activities Researchers 50.72% 40.61x
Medical Science Researchers 55.67% 40.36x
Home Exterior Design Enthusiasts 50.76% 39.00x
Retirees 52.05% 38.49x
Heartburn Sufferers 47.72% 37.77x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Interest attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Budget Healthcare Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Budget Healthcare Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.44x
White House Black Market 0.35% 1.29x
Mens Wearhouse 0.49% 1.27x
Bonobos 0.08% 1.20x
Talbots 0.04% 1.14x
Buckle 0.24% 1.13x
Johnston and Murphy 0.42% 1.12x
Belk 0.01% 1.11x
Chicos 0.06% 1.08x
REI 0.02% 1.05x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Location attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Budget Healthcare Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Budget Healthcare Shoppers audience is mymedicarematters.org.

Website Composition Index
mymedicarematters.org 2.56% 55.36x
medicareinteractive.org 9.23% 50.90x
irahelp.com 1.07% 46.92x
quanki.com 1.11% 41.18x
umm.edu 2.28% 40.82x
healthgrove.com 1.28% 40.41x
cms.gov 1.09% 39.86x
pharmacytimes.com 1.69% 39.47x
uofmhealth.org 1.09% 39.29x
belmarrahealth.com 1.14% 38.94x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Web attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Budget Healthcare Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.12% 20.60x
Cardiac & Other Health Research 6.68% 20.25x
Arthritis & Bones 6.32% 19.63x
Senior Care 1.92% 19.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 18.79x
Low Budget Shoppers 1.92% 18.65x
Home Improvement Contractor 1.60% 18.56x
Diabetes Research 6.99% 17.64x
Nutrition & Diabetic Living 1.52% 17.56x
Holiday Gifts 0.95% 17.26x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Budget Healthcare Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female