Dstillery Audiences

RETIRED BUDGET HEALTHCARE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Retired Budget Healthcare Shoppers Audience

Below you'll find more information about the Retired Budget Healthcare Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Retired Budget Healthcare Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Budget Healthcare Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Budget Healthcare Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 76.19% 191.40x
Retired Assisted Living Shoppers 65.61% 159.97x
Heart Surgery Researchers 52.91% 154.81x
Medical Science Researchers 50.26% 132.99x
Legal Advice Researchers 52.38% 132.93x
Retirees 53.44% 131.59x
Medical Consultation Researchers 48.68% 131.59x
Home Exterior Design Enthusiasts 46.03% 129.36x
Orlando Activities Researchers 42.33% 127.60x
Seasonal Allergy Sufferers 48.15% 127.39x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Interest attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Budget Healthcare Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Budget Healthcare Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.37x
Maurices 0.02% 1.30x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Location attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Budget Healthcare Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Budget Healthcare Shoppers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 20.18% 71.51x
nerdwallet.com 32.04% 68.95x
findlaw.com 22.04% 65.72x
justanswer.com 21.54% 63.44x
petmd.com 21.24% 54.12x
yellowpages.com 14.70% 53.81x
overstock.com 14.18% 53.39x
reservations.com 12.77% 46.14x
toptenreviews.com 14.39% 45.89x
topixoffbeat.com 15.07% 45.72x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Web attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Budget Healthcare Shoppers audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 21.16% 51.81x
Finance & Accounting Cluster 23.81% 43.04x
Assorted Topics (Events, Tickets, Fitness) 18.52% 40.24x
People Search 26.98% 37.55x
Healthcare - Dermatology & Aging 22.75% 35.49x
Appliances & Reviews 31.22% 34.50x
Health Issues Cluster 12.17% 30.57x
Consumer Packaged Goods 13.23% 27.81x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 29.63% 26.05x
Cruise Vacations 9.52% 25.23x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Budget Healthcare Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female