Dstillery Audiences

RETIRED BUDGET HEALTHCARE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Retired Budget Healthcare Shoppers Audience

Below you'll find more information about the Retired Budget Healthcare Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Retired Budget Healthcare Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Budget Healthcare Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Budget Healthcare Shoppers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 72.71% 46.10x
Retired Assisted Living Shoppers 61.34% 38.71x
Heart Surgery Researchers 56.35% 38.00x
Legal Advice Researchers 41.34% 34.32x
Medical Science Researchers 49.60% 33.04x
Generic Prescription Drug Shoppers 50.26% 30.99x
Online Health Researchers 40.28% 29.24x
Home Exterior Design Enthusiasts 43.74% 29.09x
Retirees 44.65% 28.92x
Arthritis Sufferers 49.91% 28.65x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Interest attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Budget Healthcare Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Budget Healthcare Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.40x
Lane Bryant 0.01% 1.34x
Jos A. Bank Clothiers 0.01% 1.32x
American Eagle Outfitters 0.01% 1.26x
Banana Republic 0.01% 1.24x
Carhartt 0.20% 1.23x
Maurices 0.02% 1.16x
Dressbarn 0.01% 1.14x
Journeys 0.02% 1.02x
The Childrens Place 0.01% 0.99x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Location attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Budget Healthcare Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Budget Healthcare Shoppers audience is medicareinteractive.org.

Website Composition Index
medicareinteractive.org 2.88% 56.03x
elderlawanswers.com 2.80% 42.91x
disability-benefits-help.org 1.46% 39.02x
goodrx.com 1.25% 33.57x
thetaxadviser.com 1.27% 33.19x
legalconsumer.com 1.34% 32.58x
crossroadshospice.com 2.23% 32.39x
rothira.com 1.57% 31.99x
oncolink.org 1.13% 30.73x
cancer.org 9.74% 29.31x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Web attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Budget Healthcare Shoppers audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.22% 18.80x
Medical Diagnostics 10.97% 18.70x
Diabetes Research 1.66% 18.61x
Home Decoration - Crafts & Kids 0.52% 18.26x
Disease Cluster 1.20% 18.21x
Cardiac & Other Health Research 1.10% 17.85x
Vitamin Shoppers 1.22% 17.65x
Pharmacy 3.95% 17.49x
Arthritis & Bones 1.68% 17.14x
Medical Supplies 1.14% 16.13x
Composition Percentage: The overlap percentage between the Retired Budget Healthcare Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Retired Budget Healthcare Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Budget Healthcare Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female