Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 1.4 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 89.51% 82.59x
Federal Government Discount Researchers 43.12% 39.92x
Remdesivir Information Researchers 24.93% 39.40x
Telemedicine Content Readers 18.32% 36.53x
Post COVID-19 Restaurant Reopening Researchers 19.28% 35.45x
Financial Business Intelligence Researchers 22.74% 33.31x
Marines 28.05% 32.36x
Small Business COVID-19 Relief Researchers 19.29% 32.24x
Market Intelligence Researchers 28.49% 31.03x
Personal Stock Portfolio Managers 24.12% 30.80x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is LOFT.

Location Composition Index
LOFT 0.02% 1.67x
H&M 0.02% 1.65x
Jos A. Bank Clothiers 0.01% 1.63x
Lululemon 0.01% 1.59x
Talbots 0.01% 1.55x
Mens Wearhouse 0.02% 1.33x
Banana Republic 0.02% 1.25x
White House Black Market 0.02% 1.23x
Gap 0.02% 1.22x
Chicos 0.01% 1.05x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 10.46% 73.09x
fedweek.com 3.35% 53.43x
fedsmith.com 7.21% 53.33x
federalnewsnetwork.com 8.42% 44.81x
loudountimes.com 1.32% 43.60x
airforcetimes.com 2.73% 40.88x
militarytimes.com 10.07% 37.88x
stripes.com 2.47% 37.48x
navytimes.com 4.05% 36.86x
armytimes.com 4.42% 36.51x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 3.40% 27.31x
Space & National Security 9.65% 26.67x
Washington & Northern Virginia 20.50% 24.55x
Personal Investment & Advisor Researchers 2.16% 17.27x
Public Policy Media 1.27% 16.78x
Shipping & Logistics 0.17% 15.43x
Assorted Topics (Power Trains, Drones, Web Design) 0.14% 15.12x
Baltimore Cluster 36.76% 14.61x
Middle East News 2.87% 13.19x
Australia & New Zealand Media 0.96% 12.71x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male