Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.7 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 92.01% 58.14x
Financial Business Intelligence Researchers 36.28% 25.67x
Marines 39.78% 25.33x
Personal Stock Portfolio Managers 34.14% 24.39x
Financial News Readers 32.57% 24.35x
Executive Travelers 33.47% 23.82x
US Judiciary System Researchers 35.04% 23.10x
Liberal News Readers 31.59% 22.82x
Remdesivir Information Researchers 23.64% 22.75x
Pilots 34.88% 22.02x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Talbots.

Location Composition Index
Talbots 0.01% 1.63x
White House Black Market 0.02% 1.45x
Banana Republic 0.01% 1.42x
Jos A. Bank Clothiers 0.01% 1.42x
Chicos 0.01% 1.28x
Old Navy 0.02% 1.22x
LOFT 0.01% 1.21x
Dressbarn 0.01% 1.15x
Gap 0.01% 1.09x
Express 0.01% 1.06x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 5.83% 53.17x
fedweek.com 1.35% 50.04x
fedsmith.com 16.81% 45.56x
federaltimes.com 2.99% 43.69x
wmata.com 4.05% 41.62x
c4isrnet.com 1.25% 40.01x
defenseone.com 1.76% 39.10x
janes.com 1.27% 39.08x
wamu.org 2.33% 38.22x
dcist.com 2.99% 36.42x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 9.90% 23.52x
Washington & Northern Virginia 26.18% 17.84x
US Military Cluster 14.61% 17.07x
Social & Demographic Trends 0.28% 16.12x
Virginia Athletics 0.24% 15.07x
Institutional Investing 0.50% 13.72x
Personal Investment & Advisor Researchers 5.30% 13.45x
Assorted Topics (Power Trains, Drones, Web Design) 1.24% 12.70x
Community Planning & Transportation 0.63% 12.56x
Public Policy Media 2.93% 12.55x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male