Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.4 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 92.05% 76.88x
Marines 37.36% 36.25x
Financial Business Intelligence Researchers 32.93% 35.67x
Financial News Readers 29.96% 34.12x
Remdesivir Information Researchers 26.05% 33.17x
Personal Stock Portfolio Managers 33.54% 32.68x
Executive Travelers 33.24% 32.48x
Liberal News Readers 27.84% 32.24x
Retirees 31.22% 31.53x
Pilots 32.25% 30.91x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.34x
Express 0.01% 0.99x
The Childrens Place 0.01% 0.96x
Carhartt 0.09% 0.88x
Old Navy 0.01% 0.84x
Maurices 0.01% 0.81x
Victoria's Secret 0.01% 0.78x
Journeys 0.01% 0.71x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 6.25% 63.03x
wmata.com 2.39% 59.62x
defenseone.com 1.13% 55.15x
fedsmith.com 16.32% 54.88x
wamu.org 1.37% 53.58x
federaltimes.com 2.65% 53.37x
defensenews.com 3.58% 51.81x
dcist.com 1.80% 51.57x
thenewsrep.com 1.13% 49.54x
dvidshub.net 1.43% 45.13x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 9.57% 30.68x
Washington & Northern Virginia 23.58% 24.57x
US Military Cluster 14.92% 22.82x
Institutional Investing 0.29% 20.76x
Virginia Athletics 0.19% 20.28x
Assorted Topics (Power Trains, Drones, Web Design) 1.01% 19.39x
Social & Demographic Trends 0.11% 18.36x
Franchising 0.04% 17.95x
Personal Investment & Advisor Researchers 4.63% 17.95x
Public Policy Media 2.48% 17.26x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male