Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.3 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 93.33% 80.20x
Financial Business Intelligence Researchers 44.57% 40.80x
Marines 46.75% 40.16x
Financial News Readers 39.17% 36.59x
Personal Stock Portfolio Managers 41.74% 36.02x
Liberal News Readers 38.30% 35.52x
Social Conservatives 41.24% 34.56x
Market Intelligence Researchers 42.05% 34.29x
Social Liberals 41.16% 34.17x
Pilots 41.23% 33.26x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Madewell.

Location Composition Index
Madewell 0.02% 1.70x
Bonobos 0.03% 1.56x
Brooks Brothers 0.03% 1.51x
The North Face 0.02% 1.51x
Lululemon 0.04% 1.45x
Ann Taylor 0.02% 1.41x
Kate Spade 0.03% 1.38x
Jos A. Bank Clothiers 0.07% 1.35x
Chicos 0.05% 1.34x
Talbots 0.03% 1.28x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 1.88% 77.13x
govexec.com 1.04% 74.01x
myfederalretirement.com 1.20% 55.44x
fedsmith.com 11.23% 55.23x
federaltimes.com 2.18% 49.37x
fedweek.com 3.54% 48.50x
usni.org 4.37% 47.04x
weeklystandard.com 4.96% 46.73x
ntknetwork.com 2.48% 45.77x
conservativereview.com 1.01% 43.85x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 32.94x
Space & National Security 13.20% 28.78x
Cars, Travel & Food 0.48% 22.03x
Washington & Northern Virginia 24.92% 20.10x
Public Policy Media 5.80% 18.83x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 18.57x
Personal Investment & Advisor Researchers 10.35% 18.30x
Middle East News 6.92% 18.03x
Liberal Media - Political Activism 5.85% 17.87x
Social & Demographic Trends 1.80% 17.19x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male