Explore the Retired Government Employees Audience
Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Retired Government Employees audience.
INTERESTS
The Retired Government Employees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 92.59% | 114.10x |
| Marines | 41.31% | 54.17x |
| Financial Business Intelligence Researchers | 40.72% | 51.52x |
| Federal Employees | 46.67% | 46.23x |
| Liberal News Readers | 34.49% | 45.58x |
| Financial News Readers | 35.82% | 45.35x |
| Social Liberals | 34.39% | 43.63x |
| Market Intelligence Researchers | 38.58% | 43.40x |
| Pilots | 36.47% | 42.60x |
| Social Conservatives | 34.64% | 42.04x |
Composition Percentage:
The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Curious about what else the Retired Government Employees audience is interested in?
Sign Up
APPAREL RETAILERS
The Retired Government Employees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.53% | 2.01x |
| Johnston and Murphy | 0.22% | 1.75x |
| Bonobos | 0.09% | 1.66x |
| Uniqlo | 0.03% | 1.64x |
| LL Bean | 0.01% | 1.57x |
| REI | 0.02% | 1.35x |
| Mens Wearhouse | 0.58% | 1.34x |
| Ann Taylor | 0.03% | 1.32x |
| Madewell | 0.04% | 1.30x |
| Chicos | 0.08% | 1.28x |
Composition Percentage:
The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Want to find more of the Retired Government Employees audience in the real world?
Sign Up
WEBSITES
The Retired Government Employees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retired Government Employees audience is federalnewsradio.com.
| Website | Composition | Index |
| federalnewsradio.com | 5.79% | 133.14x |
| myfederalretirement.com | 1.70% | 108.23x |
| govexec.com | 3.05% | 103.64x |
| bethesdamagazine.com | 2.20% | 88.48x |
| fcw.com | 1.79% | 87.96x |
| washingtontechnology.com | 1.32% | 81.72x |
| fedsmith.com | 15.09% | 80.50x |
| federaltimes.com | 3.33% | 79.37x |
| fifthdomain.com | 1.35% | 78.44x |
| fedweek.com | 5.72% | 77.30x |
Composition Percentage:
The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Want to see more of the websites the Retired Government Employees audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 20.71% | 37.24x |
| Washington D.C. Hotels | 0.04% | 35.54x |
| Middle East News | 8.65% | 22.47x |
| Washington & Northern Virginia | 31.42% | 22.06x |
| Social & Demographic Trends | 3.46% | 21.51x |
| Public Policy Media | 6.48% | 21.17x |
| Cars, Travel & Food | 0.79% | 20.72x |
| Liberal Media - Political Activism | 6.64% | 20.08x |
| Community Planning & Transportation | 1.54% | 19.25x |
| Cuba & Mexico Media | 1.43% | 19.00x |
Composition Percentage:
The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Want to see more of the Content Affinities the Retired Government Employees audience visits?
Sign Up
DEMOGRAPHICS
The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Retired Government Employees audience?
Sign Up