Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.5 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 39.33% 30.41x
Liberal News Readers 32.69% 27.60x
Financial News Readers 33.26% 27.41x
Federal Employees 47.49% 27.17x
Market Intelligence Researchers 37.23% 26.22x
Social Liberals 36.97% 25.53x
Social Conservatives 37.29% 25.24x
Pilots 35.61% 23.85x
Conservative News Readers 34.08% 23.40x
Executive and C-Suite 32.57% 22.01x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Madewell.

Location Composition Index
Madewell 0.02% 1.67x
LL Bean 0.01% 1.52x
Chicos 0.06% 1.39x
LOFT 0.05% 1.34x
Uniqlo 0.01% 1.32x
Brooks Brothers 0.03% 1.16x
Eddie Bauer 0.01% 1.13x
Patagonia 0.01% 1.11x
Kate Spade 0.02% 1.11x
Talbots 0.05% 1.09x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 9.79% 115.27x
govexec.com 3.17% 83.02x
fedweek.com 3.89% 74.52x
bethesdamagazine.com 3.12% 72.23x
fifthdomain.com 1.18% 70.81x
federaltimes.com 2.50% 69.62x
fedsmith.com 11.25% 66.96x
c4isrnet.com 1.50% 66.64x
fcw.com 1.90% 64.98x
weta.org 1.03% 64.23x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 21.35% 27.89x
Washington D.C. Hotels 0.07% 26.51x
Washington & Northern Virginia 28.31% 19.43x
Public Policy Media 5.32% 17.55x
Middle East News 8.27% 17.20x
Liberal Media - Political Activism 7.63% 16.42x
Social & Demographic Trends 4.47% 16.36x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.22% 15.31x
Baltimore Cluster 32.05% 15.31x
Community Planning & Transportation 1.75% 15.08x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male