Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.7 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 93.44% 255.38x
Executive Travelers 39.34% 104.65x
Financial Business Intelligence Researchers 28.96% 103.64x
Personal Stock Portfolio Managers 33.88% 102.76x
Marines 38.25% 101.75x
Financial News Readers 27.32% 99.93x
Retirees 38.25% 94.19x
Pilots 30.60% 90.60x
Boston Trip Planners 24.59% 89.94x
Financial Investors 37.70% 88.05x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Chicos.

Location Composition Index
Chicos 0.01% 1.43x
Victoria's Secret 0.01% 1.15x
Maurices 0.01% 1.13x
Old Navy 0.01% 1.11x
Carhartt 0.11% 0.89x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is wtop.com.

Website Composition Index
wtop.com 53.84% 68.24x
wjla.com 17.96% 47.48x
pilotonline.com 14.34% 45.56x
wbaltv.com 18.29% 44.97x
findlaw.com 15.05% 44.88x
nerdwallet.com 20.44% 43.98x
militarytimes.com 30.40% 43.42x
thefederalist.com 16.89% 40.84x
baltimore.cbslocal.com 22.19% 40.70x
taskandpurpose.com 20.22% 39.50x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 16.94% 40.95x
Washington & Northern Virginia 28.96% 40.59x
Delaware Cluster 10.38% 35.86x
Legal Information Research Cluster 9.84% 25.37x
Medical Diagnostics 9.84% 24.08x
Ireland Cluster 7.65% 23.12x
Baltimore Cluster 44.26% 22.29x
Finance & Accounting Cluster 12.02% 21.73x
People Search 15.30% 21.29x
Appliances & Reviews 19.13% 21.14x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male