Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 3.3 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 93.14% 75.75x
Financial Business Intelligence Researchers 46.12% 38.74x
Marines 47.22% 38.20x
Financial News Readers 40.64% 34.87x
Liberal News Readers 39.21% 34.25x
Market Intelligence Researchers 42.85% 33.34x
Personal Stock Portfolio Managers 43.68% 32.94x
Social Liberals 41.67% 32.37x
Social Conservatives 43.08% 32.12x
Pilots 42.10% 31.62x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.94x
Bonobos 0.13% 1.81x
White House Black Market 0.40% 1.42x
Mens Wearhouse 0.56% 1.41x
Johnston and Murphy 0.55% 1.35x
Ann Taylor 0.03% 1.24x
The North Face 0.02% 1.21x
Talbots 0.04% 1.16x
Kate Spade 0.03% 1.14x
Topshop 0.02% 1.12x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 3.03% 73.00x
govexec.com 1.65% 66.92x
fcw.com 1.02% 55.57x
bethesdamagazine.com 1.26% 55.41x
fedsmith.com 11.66% 52.17x
federaltimes.com 2.47% 47.35x
fifthdomain.com 1.02% 45.71x
fedweek.com 4.12% 45.51x
usni.org 5.50% 45.29x
politicopro.com 1.17% 45.05x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 28.43x
Space & National Security 13.78% 26.59x
Cars, Travel & Food 0.60% 19.23x
Washington & Northern Virginia 25.02% 18.32x
Social & Demographic Trends 2.21% 17.73x
Middle East News 6.91% 17.61x
Liberal Media - Political Activism 5.91% 17.06x
Public Policy Media 5.93% 16.90x
Personal Investment & Advisor Researchers 11.34% 16.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 16.37x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male