Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 90.25% 86.94x
Remdesivir Information Researchers 26.06% 41.60x
Post COVID-19 Restaurant Reopening Researchers 21.64% 37.15x
Telemedicine Content Readers 20.03% 37.08x
Marines 32.51% 36.81x
Financial Business Intelligence Researchers 28.15% 36.75x
Financial News Readers 23.95% 34.97x
Executive Travelers 23.57% 34.54x
Small Business COVID-19 Relief Researchers 19.89% 33.88x
Personal Stock Portfolio Managers 27.63% 33.45x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.14x
Old Navy 0.03% 1.11x
Chicos 0.02% 1.11x
Banana Republic 0.02% 1.10x
LOFT 0.02% 1.05x
Forever 21 0.01% 0.98x
Hollister 0.01% 0.97x
White House Black Market 0.02% 0.95x
Express 0.02% 0.94x
Mens Wearhouse 0.02% 0.92x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 7.83% 68.95x
federaltimes.com 1.05% 66.38x
fedsmith.com 7.51% 60.57x
fedweek.com 3.41% 48.14x
investmentnews.com 1.22% 41.60x
restonnow.com 1.04% 40.20x
stripes.com 5.57% 40.00x
loudountimes.com 1.71% 38.78x
federalnewsnetwork.com 12.36% 34.28x
airforcetimes.com 4.91% 34.04x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 9.70% 30.28x
US Military Cluster 6.28% 27.09x
Washington & Northern Virginia 21.01% 26.74x
Clean Energy 0.17% 21.57x
Assorted Topics (Power Trains, Drones, Web Design) 0.31% 19.78x
Credit Unions & Consumer Protection 0.06% 19.25x
Moving & Storage 0.07% 18.08x
Public Policy Media 1.30% 17.97x
Personal Investment & Advisor Researchers 3.07% 17.86x
Virginia Athletics 0.16% 16.33x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male