Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.6 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 92.19% 68.28x
Marines 38.09% 31.47x
Financial Business Intelligence Researchers 33.42% 31.08x
Remdesivir Information Researchers 27.25% 30.97x
Financial News Readers 30.62% 29.88x
Executive Travelers 29.67% 29.07x
Post COVID-19 Restaurant Reopening Researchers 23.12% 28.49x
Retirees 31.72% 27.77x
Liberal News Readers 28.68% 27.56x
Personal Stock Portfolio Managers 32.12% 27.44x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 4.78% 60.21x
fedsmith.com 11.08% 57.18x
federaltimes.com 1.97% 49.40x
defensenews.com 1.60% 49.13x
military.com 2.07% 37.01x
loudountimes.com 1.99% 35.54x
federalnewsnetwork.com 10.13% 34.32x
mocoshow.com 2.36% 32.56x
wbal.com 3.12% 31.38x
judicialwatch.org 1.01% 31.28x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 9.28% 25.64x
Washington & Northern Virginia 22.25% 23.13x
US Military Cluster 12.27% 22.62x
Institutional Investing 0.13% 22.05x
Assorted Topics (Power Trains, Drones, Web Design) 0.50% 19.20x
Business News & Information Readers 0.48% 15.93x
Mid-Atlantic Beaches 0.08% 15.59x
Cuba & Mexico Media 0.13% 15.56x
Oil & Energy 0.36% 15.37x
Personal Investment & Advisor Researchers 5.40% 15.32x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male