Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 3.1 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 90.62% 67.63x
Marines 39.07% 28.26x
Financial Business Intelligence Researchers 35.96% 27.52x
Personal Stock Portfolio Managers 33.88% 26.87x
Executive Travelers 33.39% 26.15x
Financial News Readers 32.68% 25.85x
US Judiciary System Researchers 33.92% 25.09x
Pilots 33.90% 24.52x
Financial Investors 43.63% 24.23x
Liberal News Readers 31.12% 24.15x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Carhartt.

Location Composition Index
Carhartt 0.11% 0.91x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 5.72% 55.08x
fedweek.com 2.57% 52.74x
fedsmith.com 16.30% 50.49x
federaltimes.com 3.42% 47.22x
wolftrap.org 1.16% 45.50x
montgomeryparks.org 1.07% 42.22x
wmata.com 7.06% 40.58x
defenseone.com 3.26% 40.51x
c4isrnet.com 1.43% 39.67x
janes.com 2.03% 39.45x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 12.77% 31.23x
Washington & Northern Virginia 28.65% 21.34x
US Military Cluster 20.27% 19.90x
Cars, Travel & Food 0.03% 19.35x
Social & Demographic Trends 0.60% 18.65x
Rural Living 0.03% 18.30x
Public Policy Media 4.17% 16.70x
Personal Investment & Advisor Researchers 6.92% 16.64x
Environmentally Friendly Cars 0.03% 16.47x
Virginia Athletics 0.37% 15.96x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male