Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 3.4 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 92.96% 65.89x
Marines 42.42% 30.05x
Financial Business Intelligence Researchers 40.18% 29.70x
Personal Stock Portfolio Managers 38.25% 27.51x
Financial News Readers 35.72% 27.36x
Executive Travelers 37.37% 26.62x
Pilots 37.14% 25.91x
US Judiciary System Researchers 37.81% 25.82x
Liberal News Readers 34.52% 25.81x
Social Conservatives 36.76% 25.45x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.46x
Talbots 0.01% 1.45x
White House Black Market 0.01% 1.23x
Chicos 0.02% 1.23x
Michael Kors 0.01% 1.14x
H&M 0.01% 1.14x
Banana Republic 0.01% 1.05x
Lane Bryant 0.01% 1.00x
Buckle 0.01% 0.95x
Mens Wearhouse 0.05% 0.94x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 3.87% 51.16x
fedsmith.com 14.48% 47.07x
c4isrnet.com 1.57% 46.45x
fedweek.com 3.16% 46.07x
federaltimes.com 2.50% 41.71x
wolftrap.org 1.36% 41.24x
weeklystandard.com 1.98% 40.08x
ntknetwork.com 1.63% 39.82x
urbanturf.com 1.16% 39.70x
defenseone.com 4.26% 38.94x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 12.78% 30.64x
Washington & Northern Virginia 27.03% 20.96x
Cars, Travel & Food 0.07% 20.19x
US Military Cluster 21.67% 19.50x
Social & Demographic Trends 0.87% 18.92x
Rural Living 0.04% 17.99x
Personal Investment & Advisor Researchers 7.81% 17.96x
Public Policy Media 4.70% 17.93x
Environmentally Friendly Cars 0.04% 16.36x
Middle East News 6.63% 16.22x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male