Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 4.7 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 93.69% 50.69x
Financial Business Intelligence Researchers 47.71% 27.26x
Marines 47.25% 27.16x
Financial News Readers 43.84% 25.02x
Liberal News Readers 41.05% 24.33x
Personal Stock Portfolio Managers 48.39% 24.11x
Social Conservatives 42.91% 24.00x
Market Intelligence Researchers 42.59% 23.81x
Conservative News Readers 39.29% 23.50x
Social Liberals 43.94% 23.46x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is REI.

Location Composition Index
REI 0.01% 1.49x
Jos A. Bank Clothiers 0.04% 1.47x
Kate Spade 0.02% 1.36x
Ann Taylor 0.01% 1.30x
Talbots 0.03% 1.25x
Madewell 0.02% 1.20x
Chicos 0.04% 1.20x
Urban Outfitters 0.03% 1.20x
Armani 0.02% 1.17x
J. Crew 0.04% 1.15x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 1.39% 70.97x
myfederalretirement.com 2.98% 50.70x
fedsmith.com 12.73% 50.32x
c4isrnet.com 1.82% 45.30x
ntknetwork.com 2.02% 44.58x
weeklystandard.com 3.83% 43.79x
federaltimes.com 2.59% 43.13x
wolftrap.org 1.55% 40.97x
fedweek.com 3.66% 40.29x
shareblue.com 1.89% 40.02x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 10.61% 22.69x
Cars, Travel & Food 0.25% 18.53x
Washington & Northern Virginia 21.27% 16.83x
Public Policy Media 4.73% 15.80x
Liberal Media - Political Activism 4.53% 15.29x
Right Wing Blogs - Political Activism 0.88% 15.19x
Personal Investment & Advisor Researchers 8.22% 14.93x
US Military Cluster 20.05% 14.81x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.44% 14.40x
Middle East News 5.93% 14.08x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male