Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.5 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 91.85% 74.87x
Remdesivir Information Researchers 26.98% 35.06x
Marines 37.97% 33.89x
Financial Business Intelligence Researchers 32.95% 33.62x
Financial News Readers 30.60% 32.43x
Executive Travelers 30.12% 32.11x
Post COVID-19 Restaurant Reopening Researchers 23.77% 32.01x
Telemedicine Content Readers 21.95% 30.78x
Personal Stock Portfolio Managers 32.52% 30.67x
Retirees 32.40% 29.81x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is H&M.

Location Composition Index
H&M 0.01% 1.31x
J. Crew 0.01% 1.19x
Gymboree 0.02% 1.16x
Jos A. Bank Clothiers 0.02% 1.16x
LOFT 0.02% 1.14x
Forever 21 0.01% 1.12x
Talbots 0.01% 1.08x
Banana Republic 0.02% 1.08x
Chicos 0.02% 1.06x
Mens Wearhouse 0.03% 1.05x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 5.87% 62.40x
fedsmith.com 8.91% 58.79x
federaltimes.com 1.67% 54.81x
fedweek.com 2.32% 40.75x
airforcetimes.com 5.05% 36.17x
loudountimes.com 1.85% 36.13x
stripes.com 8.36% 34.88x
investmentnews.com 1.98% 34.25x
restonnow.com 1.03% 33.89x
mocoshow.com 2.55% 32.46x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 9.73% 26.97x
Institutional Investing 0.11% 23.75x
US Military Cluster 10.57% 23.61x
Washington & Northern Virginia 22.05% 23.46x
Business News & Information Readers 0.30% 19.41x
Oil & Energy 0.28% 18.32x
Personal Investment & Advisor Researchers 5.12% 17.67x
Assorted Topics (Power Trains, Drones, Web Design) 0.45% 16.34x
Mobile Industry Information 0.45% 16.12x
Amateur Radios 0.11% 15.95x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male