Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 92.59% 114.10x
Marines 41.31% 54.17x
Financial Business Intelligence Researchers 40.72% 51.52x
Federal Employees 46.67% 46.23x
Liberal News Readers 34.49% 45.58x
Financial News Readers 35.82% 45.35x
Social Liberals 34.39% 43.63x
Market Intelligence Researchers 38.58% 43.40x
Pilots 36.47% 42.60x
Social Conservatives 34.64% 42.04x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.53% 2.01x
Johnston and Murphy 0.22% 1.75x
Bonobos 0.09% 1.66x
Uniqlo 0.03% 1.64x
LL Bean 0.01% 1.57x
REI 0.02% 1.35x
Mens Wearhouse 0.58% 1.34x
Ann Taylor 0.03% 1.32x
Madewell 0.04% 1.30x
Chicos 0.08% 1.28x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 5.79% 133.14x
myfederalretirement.com 1.70% 108.23x
govexec.com 3.05% 103.64x
bethesdamagazine.com 2.20% 88.48x
fcw.com 1.79% 87.96x
washingtontechnology.com 1.32% 81.72x
fedsmith.com 15.09% 80.50x
federaltimes.com 3.33% 79.37x
fifthdomain.com 1.35% 78.44x
fedweek.com 5.72% 77.30x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 20.71% 37.24x
Washington D.C. Hotels 0.04% 35.54x
Middle East News 8.65% 22.47x
Washington & Northern Virginia 31.42% 22.06x
Social & Demographic Trends 3.46% 21.51x
Public Policy Media 6.48% 21.17x
Cars, Travel & Food 0.79% 20.72x
Liberal Media - Political Activism 6.64% 20.08x
Community Planning & Transportation 1.54% 19.25x
Cuba & Mexico Media 1.43% 19.00x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male