Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.2 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 90.93% 119.80x
Marines 42.54% 52.83x
Financial Business Intelligence Researchers 41.31% 51.64x
Financial News Readers 34.31% 47.91x
Liberal News Readers 34.28% 47.78x
Federal Employees 47.80% 46.68x
Market Intelligence Researchers 38.26% 44.56x
Social Liberals 35.71% 44.07x
Social Conservatives 34.92% 43.35x
Pilots 36.48% 43.30x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.42x
Ann Taylor 0.03% 2.30x
Saint Laurent Paris 0.01% 1.87x
Jos A. Bank Clothiers 0.39% 1.83x
Uniqlo 0.02% 1.77x
Kate Spade 0.02% 1.69x
Madewell 0.03% 1.68x
Johnston and Murphy 0.10% 1.67x
Bonobos 0.04% 1.52x
Banana Republic 0.04% 1.46x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 7.40% 141.84x
myfederalretirement.com 2.10% 105.64x
govexec.com 3.72% 98.58x
bethesdamagazine.com 2.66% 91.09x
federaltimes.com 3.39% 86.16x
fcw.com 2.24% 83.30x
fifthdomain.com 1.37% 82.30x
fedweek.com 5.77% 80.60x
fedsmith.com 16.02% 79.82x
washingtontechnology.com 1.60% 75.55x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 21.16% 38.16x
Washington D.C. Hotels 0.05% 37.36x
Washington & Northern Virginia 29.99% 23.35x
Middle East News 8.42% 21.77x
Public Policy Media 5.98% 21.39x
Cars, Travel & Food 0.89% 21.26x
Community Planning & Transportation 1.70% 20.65x
Liberal Media - Political Activism 6.73% 20.53x
Cuba & Mexico Media 1.47% 19.39x
Social & Demographic Trends 3.88% 19.22x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male