Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.4 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Finance Industry.

Interest Composition Index
Finance Industry 45.93% 30.70x
Financial Business Intelligence Researchers 40.94% 27.85x
Liberal News Readers 32.91% 26.87x
Financial News Readers 32.76% 26.69x
Federal Employees 48.97% 26.35x
Social Liberals 37.46% 24.87x
Social Conservatives 36.97% 24.11x
Market Intelligence Researchers 39.68% 23.88x
Pilots 35.54% 22.88x
Conservative News Readers 33.42% 22.12x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.98x
Uniqlo 0.01% 1.64x
LOFT 0.04% 1.40x
Madewell 0.01% 1.38x
REI 0.01% 1.35x
Chicos 0.04% 1.31x
Eddie Bauer 0.01% 1.23x
Brooks Brothers 0.02% 1.10x
Patagonia 0.01% 1.08x
Lululemon 0.03% 1.07x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is dcist.com.

Website Composition Index
dcist.com 0.72% 92.78x
arenastage.org 0.86% 66.26x
homevisit.com 0.49% 64.26x
govexec.com 2.07% 63.23x
legistorm.com 0.82% 60.81x
dccondoboutique.com 0.99% 60.76x
proskauer.com 0.49% 59.53x
wilmerhale.com 0.85% 58.77x
federalnewsradio.com 6.97% 58.03x
politicopro.com 1.76% 57.63x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 21.57% 26.72x
Washington D.C. Hotels 0.08% 21.44x
Washington & Northern Virginia 28.33% 19.36x
Public Policy Media 5.35% 17.19x
Liberal Media - Political Activism 8.18% 16.46x
Middle East News 8.19% 16.25x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.14% 15.45x
Social & Demographic Trends 5.12% 15.26x
Baltimore Cluster 31.41% 15.07x
Community Planning & Transportation 1.86% 14.36x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999