Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.3 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 92.23% 75.92x
Marines 38.57% 33.76x
Financial Business Intelligence Researchers 33.17% 33.01x
Remdesivir Information Researchers 26.56% 31.98x
Financial News Readers 30.90% 31.62x
Executive Travelers 30.08% 30.19x
Personal Stock Portfolio Managers 31.39% 29.70x
Retirees 32.04% 29.51x
Post COVID-19 Restaurant Reopening Researchers 22.07% 29.16x
Liberal News Readers 29.41% 29.13x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.93x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 5.17% 55.32x
wmata.com 1.60% 50.67x
fedsmith.com 13.40% 50.55x
federaltimes.com 2.32% 44.94x
defensenews.com 2.47% 43.97x
dcist.com 1.23% 43.54x
somdnews.com 1.00% 33.93x
military.com 3.13% 33.93x
federalnewsnetwork.com 9.83% 33.11x
loudountimes.com 2.22% 33.03x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 9.18% 28.55x
Washington & Northern Virginia 24.07% 24.66x
US Military Cluster 13.88% 23.37x
Social & Demographic Trends 0.07% 22.54x
Institutional Investing 0.20% 21.53x
Assorted Topics (Power Trains, Drones, Web Design) 0.57% 18.96x
Mid-Atlantic Beaches 0.11% 17.16x
Business News & Information Readers 0.74% 15.82x
Oil & Energy 0.49% 15.45x
Public Policy Media 1.89% 15.36x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male