Explore the Retired Government Employees Audience
Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Retired Government Employees audience.
INTERESTS
The Retired Government Employees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 90.25% | 86.94x |
| Remdesivir Information Researchers | 26.06% | 41.60x |
| Post COVID-19 Restaurant Reopening Researchers | 21.64% | 37.15x |
| Telemedicine Content Readers | 20.03% | 37.08x |
| Marines | 32.51% | 36.81x |
| Financial Business Intelligence Researchers | 28.15% | 36.75x |
| Financial News Readers | 23.95% | 34.97x |
| Executive Travelers | 23.57% | 34.54x |
| Small Business COVID-19 Relief Researchers | 19.89% | 33.88x |
| Personal Stock Portfolio Managers | 27.63% | 33.45x |
Composition Percentage:
The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
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APPAREL RETAILERS
The Retired Government Employees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.14x |
| Old Navy | 0.03% | 1.11x |
| Chicos | 0.02% | 1.11x |
| Banana Republic | 0.02% | 1.10x |
| LOFT | 0.02% | 1.05x |
| Forever 21 | 0.01% | 0.98x |
| Hollister | 0.01% | 0.97x |
| White House Black Market | 0.02% | 0.95x |
| Express | 0.02% | 0.94x |
| Mens Wearhouse | 0.02% | 0.92x |
Composition Percentage:
The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
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WEBSITES
The Retired Government Employees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retired Government Employees audience is myfederalretirement.com.
| Website | Composition | Index |
| myfederalretirement.com | 7.83% | 68.95x |
| federaltimes.com | 1.05% | 66.38x |
| fedsmith.com | 7.51% | 60.57x |
| fedweek.com | 3.41% | 48.14x |
| investmentnews.com | 1.22% | 41.60x |
| restonnow.com | 1.04% | 40.20x |
| stripes.com | 5.57% | 40.00x |
| loudountimes.com | 1.71% | 38.78x |
| federalnewsnetwork.com | 12.36% | 34.28x |
| airforcetimes.com | 4.91% | 34.04x |
Composition Percentage:
The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 9.70% | 30.28x |
| US Military Cluster | 6.28% | 27.09x |
| Washington & Northern Virginia | 21.01% | 26.74x |
| Clean Energy | 0.17% | 21.57x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.31% | 19.78x |
| Credit Unions & Consumer Protection | 0.06% | 19.25x |
| Moving & Storage | 0.07% | 18.08x |
| Public Policy Media | 1.30% | 17.97x |
| Personal Investment & Advisor Researchers | 3.07% | 17.86x |
| Virginia Athletics | 0.16% | 16.33x |
Composition Percentage:
The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
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DEMOGRAPHICS
The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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