Dstillery Audiences

RETIRED GOVERNMENT EMPLOYEES

Audience Size: 2.2 Million Devices

Explore the Retired Government Employees Audience

Below you'll find more information about the Retired Government Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Retired Government Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Retired Government Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retired Government Employees audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 90.06% 69.03x
Financial Business Intelligence Researchers 41.10% 31.28x
Marines 43.98% 30.35x
Liberal News Readers 34.08% 29.60x
Financial News Readers 34.53% 29.01x
Federal Employees 48.53% 28.45x
Social Liberals 37.12% 27.35x
Social Conservatives 37.07% 26.85x
Market Intelligence Researchers 39.33% 26.72x
Pilots 36.93% 25.75x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Interest attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retired Government Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retired Government Employees audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.70x
Jos A. Bank Clothiers 0.23% 1.69x
LL Bean 0.01% 1.65x
Chicos 0.06% 1.59x
Kate Spade 0.02% 1.48x
J. Crew 0.05% 1.48x
LOFT 0.07% 1.46x
Ann Taylor 0.03% 1.45x
Madewell 0.02% 1.38x
Ralph Lauren 0.01% 1.36x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Location attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retired Government Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retired Government Employees audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 7.78% 77.55x
govexec.com 3.03% 56.63x
myfederalretirement.com 1.85% 51.97x
bethesdamagazine.com 2.75% 50.43x
federaltimes.com 2.77% 49.45x
fifthdomain.com 1.20% 48.00x
fedweek.com 4.57% 47.05x
fedsmith.com 13.37% 45.04x
fcw.com 2.07% 43.40x
c4isrnet.com 1.76% 41.43x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Web attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retired Government Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 21.03% 31.29x
Washington D.C. Hotels 0.06% 28.37x
Washington & Northern Virginia 28.30% 20.44x
Middle East News 7.97% 19.00x
Public Policy Media 5.35% 18.87x
Community Planning & Transportation 1.69% 17.48x
Social & Demographic Trends 4.18% 17.31x
Liberal Media - Political Activism 7.22% 17.30x
Cars, Travel & Food 1.00% 17.11x
Assorted Topics (Viral Media, Paid Traffic) 7.20% 16.87x
Composition Percentage: The overlap percentage between the Retired Government Employees audience and the Content Affinity attribute.
Index: A comparison of the Retired Government Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retired Government Employees audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male