Explore the Retirees Audience
Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Retirees audience.
INTERESTS
The Retirees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirees audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 47.89% | 32.41x |
| Grandparents | 50.61% | 30.94x |
| Cholesterol Researchers | 44.70% | 30.82x |
| Heart Surgery Researchers | 47.62% | 30.36x |
| Retired Health Insurance Researchers | 49.49% | 30.24x |
| Financial News Readers | 42.01% | 29.88x |
| Breast Cancer Fund Raisers | 46.10% | 29.83x |
| Auto Insurance Shoppers | 44.46% | 29.57x |
| Retired Assisted Living Shoppers | 50.21% | 29.49x |
| Medical Advice Researchers | 43.92% | 29.19x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
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APPAREL RETAILERS
The Retirees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirees audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 1.33x |
| Buckle | 0.01% | 1.25x |
| Victoria's Secret | 0.02% | 1.20x |
| The Childrens Place | 0.02% | 1.19x |
| Carhartt | 0.17% | 1.15x |
| Chicos | 0.01% | 1.10x |
| Journeys | 0.01% | 1.03x |
| Maurices | 0.02% | 0.97x |
| Old Navy | 0.02% | 0.95x |
| Mens Wearhouse | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
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WEBSITES
The Retirees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirees audience is gnd.com.
| Website | Composition | Index |
| gnd.com | 3.40% | 33.69x |
| fiercefifties.com | 1.03% | 31.76x |
| fedweek.com | 1.05% | 31.62x |
| destinationtips.com | 2.04% | 30.75x |
| cityofedmontonnews.com | 1.30% | 30.26x |
| marriedbiography.com | 2.86% | 29.64x |
| care2.com | 1.53% | 28.70x |
| 90skidsonly.com | 3.80% | 28.67x |
| fallbrook247.com | 1.08% | 28.01x |
| elderlawanswers.com | 2.23% | 27.75x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.25% | 26.08x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.05% | 21.01x |
| Senior Care | 0.33% | 20.43x |
| Home Decoration - Crafts & Kids | 0.68% | 17.75x |
| Holiday Gifts | 0.28% | 16.78x |
| Assorted Topics (Events, Tickets, Fitness) | 14.80% | 16.50x |
| Disease Cluster | 1.42% | 16.39x |
| London Tourism | 0.04% | 16.18x |
| Vitamin Shoppers | 1.43% | 16.15x |
| Diabetes Research | 1.91% | 15.99x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
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DEMOGRAPHICS
The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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