Dstillery Audiences

RETIREES

Audience Size: 838.8 Thousand Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 838.8 thousand unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 51.14% 90.65x
Identity Theft Protection Researchers 32.69% 85.93x
Retired Budget Healthcare Shoppers 44.94% 66.95x
Retired Assisted Living Shoppers 37.24% 62.10x
Personal Stock Portfolio Managers 39.74% 58.27x
Retirement Planners 41.60% 58.14x
Medicare Researchers 72.63% 54.56x
Federal Government Discount Researchers 44.90% 54.20x
Heart Surgery Researchers 23.07% 53.29x
Home-Made Face Mask Researchers 20.84% 52.75x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.93x
Talbots 0.02% 1.65x
Lane Bryant 0.01% 1.54x
Lululemon 0.01% 1.51x
Old Navy 0.03% 1.43x
Michael Kors 0.01% 1.25x
Chicos 0.02% 1.19x
H&M 0.01% 1.12x
Maurices 0.03% 1.05x
Victoria's Secret 0.01% 1.03x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is irahelp.com.

Website Composition Index
irahelp.com 1.94% 70.46x
socialsecurityintelligence.com 1.09% 61.16x
myfederalretirement.com 6.64% 59.30x
theanswerhub.com 1.56% 48.01x
seekingalpha.com 2.26% 47.88x
bloglines.com 1.39% 46.60x
symptomfind.com 3.07% 45.47x
nichetraveler.com 1.36% 44.52x
games.aarp.org 7.03% 42.47x
etf.com 1.29% 40.02x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 3.51% 41.49x
Free Online Game Players 0.65% 30.42x
Assorted Topics (Events, Tickets, Fitness) 9.61% 28.34x
Shopping Catalogs 0.19% 25.46x
Charity Walks 2.50% 25.41x
Personal Finance Researchers 1.21% 24.15x
Finance & Accounting Cluster 7.83% 22.59x
Accounting 1.47% 21.75x
Humor & Entertainment 0.31% 21.63x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.95% 21.09x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male