RETIREES

Audience Size: 3.7 Million Devices

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Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Retirees audience.

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest	Composition	Index
Retired Health Insurance Researchers	55.88%	46.33x
Retired Assisted Living Shoppers	55.98%	44.16x
Retired Budget Healthcare Shoppers	51.42%	40.81x
Online Health Researchers	47.93%	40.56x
Cholesterol Researchers	47.66%	40.07x
Heart Surgery Researchers	48.96%	39.94x
Generic Prescription Drug Shoppers	54.14%	39.43x
Budget Grocery Shoppers	48.61%	39.12x
Online Directory Searchers	49.69%	38.98x
Auto Insurance Shoppers	49.66%	38.90x

Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.

Index: A comparison of the Retirees audience to the internet population.

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.30%	1.41x
White House Black Market	0.38%	1.38x
Mens Wearhouse	0.48%	1.32x
Buckle	0.28%	1.28x
Johnston and Murphy	0.52%	1.19x
Belk	0.01%	1.17x
Bonobos	0.07%	1.06x
Columbia	0.01%	1.05x
Chicos	0.05%	1.02x
Tommy Bahama	0.02%	0.99x

Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.

Index: A comparison of the Retirees audience to the internet population.

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is detonate.com.

Website	Composition	Index
detonate.com	1.07%	48.84x
smartchoiceshealthyliving.com	1.17%	48.80x
puritan.com	1.18%	46.81x
ucomparehealthcare.com	2.98%	45.95x
federalnewsradio.com	1.22%	44.82x
lockerroomvip.com	1.65%	43.53x
bitlanders.com	2.05%	43.35x
doctorshealthpress.com	1.23%	43.05x
westernjournalism.com	1.31%	42.37x
frank151.com	1.38%	42.32x

Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.

Index: A comparison of the Retirees audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	1.27%	27.83x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.78%	24.68x
ISPs & Local Services	0.07%	23.65x
Discount Shopping	4.19%	22.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.21%	21.99x
Shopping Catalogs	3.11%	21.88x
As Seen On TV Products	0.10%	21.82x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	2.24%	20.63x
Cars, Travel & Food	0.53%	20.40x
Senior Care	1.55%	19.74x

Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.

Index: A comparison of the Retirees audience to the internet population.

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female