Dstillery Audiences

RETIREES

Audience Size: 2.6 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 50.62% 31.57x
Retired Assisted Living Shoppers 50.24% 29.70x
Budget Grocery Shoppers 46.23% 27.95x
Retired Budget Healthcare Shoppers 45.74% 27.57x
Healthcare Industry 44.70% 27.30x
Cholesterol Researchers 36.17% 27.27x
Bargain Shopping Researchers 37.29% 26.19x
Flower & Gift Basket Shoppers 42.93% 25.58x
Online Directory Searchers 39.71% 25.56x
Ancestry Researchers 42.91% 25.54x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Chicos.

Location Composition Index
Chicos 0.03% 1.14x
Columbia 0.01% 1.06x
Talbots 0.03% 1.05x
Belk 0.01% 1.05x
Carhartt 0.13% 1.03x
Forever 21 0.03% 1.01x
Eddie Bauer 0.01% 1.01x
Dressbarn 0.03% 0.97x
Kate Spade 0.01% 0.96x
Brooks Brothers 0.02% 0.92x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is hookandbullet.com.

Website Composition Index
hookandbullet.com 0.23% 108.45x
itzgeek.com 0.19% 99.06x
typingstudy.com 0.42% 90.45x
consumercellular.com 1.19% 89.74x
peacefmonline.com 0.23% 83.70x
bestguide-retirementcommunities.com 0.46% 80.88x
vantagetravel.com 0.33% 78.93x
brainsmuggler.com 0.40% 78.14x
recipego.com 0.15% 77.21x
healthination.com 1.37% 77.02x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.61% 23.63x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.42% 23.53x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 2.00% 20.24x
ISPs & Local Services 0.27% 18.35x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 2.22% 18.33x
Shopping Catalogs 6.00% 18.16x
As Seen On TV Products 0.20% 17.74x
Humor & Entertainment 2.98% 17.21x
Discount Shopping 10.99% 16.21x
Holiday Gifts 1.60% 15.72x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999