Explore the Retirees Audience
Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Retirees audience.
INTERESTS
The Retirees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 53.81% | 40.12x |
| Retired Assisted Living Shoppers | 54.46% | 35.01x |
| Retired Budget Healthcare Shoppers | 47.93% | 34.81x |
| Heart Surgery Researchers | 42.80% | 33.00x |
| Cholesterol Researchers | 42.03% | 32.94x |
| Menopause Researchers | 45.96% | 31.96x |
| Budget Grocery Shoppers | 50.18% | 31.77x |
| Pain Medication Users | 52.01% | 31.09x |
| Texas Activity Researchers | 40.70% | 31.03x |
| Bargain Shopping Researchers | 40.98% | 30.99x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
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APPAREL RETAILERS
The Retirees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirees audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.06% | 1.49x |
| Jos A. Bank Clothiers | 0.17% | 1.26x |
| Talbots | 0.05% | 1.21x |
| Madewell | 0.02% | 1.19x |
| LOFT | 0.06% | 1.19x |
| Old Navy | 0.06% | 1.17x |
| LL Bean | 0.01% | 1.16x |
| Ralph Lauren | 0.01% | 1.15x |
| Brooks Brothers | 0.03% | 1.14x |
| Lululemon | 0.06% | 1.13x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
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WEBSITES
The Retirees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirees audience is cooks.com.
| Website | Composition | Index |
| cooks.com | 1.56% | 72.01x |
| ml.com | 1.68% | 65.09x |
| sportsmarketing.tv | 1.05% | 64.51x |
| wdrake.com | 1.41% | 64.41x |
| detonate.com | 2.29% | 64.04x |
| saveur.tv | 1.04% | 63.18x |
| whatscheaper.com | 1.39% | 62.59x |
| puritan.com | 2.90% | 61.79x |
| smartchoiceshealthyliving.com | 2.32% | 61.76x |
| brookdale.com | 1.08% | 61.76x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.90% | 26.34x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 2.08% | 25.63x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.40% | 24.08x |
| As Seen On TV Products | 0.20% | 22.94x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.81% | 22.59x |
| Discount Shopping | 9.30% | 21.64x |
| Shopping Catalogs | 6.23% | 21.18x |
| ISPs & Local Services | 0.18% | 20.87x |
| Humor & Entertainment | 2.62% | 20.33x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.40% | 19.68x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
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DEMOGRAPHICS
The Retirees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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