Explore the Retirees Audience
Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Retirees audience.
INTERESTS
The Retirees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirees audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 40.73% | 49.62x |
| Cholesterol Researchers | 37.94% | 48.09x |
| Home-Made Face Mask Researchers | 34.38% | 47.46x |
| Home Custom Bedroom Decorators | 33.01% | 45.90x |
| Custom Home Lighting Shoppers | 33.01% | 45.90x |
| Financial News Readers | 40.95% | 45.32x |
| Breast Cancer Fund Raisers | 40.97% | 45.23x |
| Medical Advice Researchers | 39.06% | 44.85x |
| Liberal News Readers | 43.59% | 44.63x |
| Luxury Second Home Owners | 40.07% | 42.92x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
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APPAREL RETAILERS
The Retirees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirees audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.14x |
| Chicos | 0.02% | 1.50x |
| Victoria's Secret | 0.03% | 1.17x |
| American Eagle Outfitters | 0.02% | 1.16x |
| Express | 0.02% | 1.15x |
| The Childrens Place | 0.02% | 1.09x |
| Dressbarn | 0.01% | 1.09x |
| Lane Bryant | 0.02% | 1.08x |
| Aeropostale | 0.01% | 1.08x |
| Journeys | 0.02% | 1.03x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
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WEBSITES
The Retirees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirees audience is healthnfitness.net.
| Website | Composition | Index |
| healthnfitness.net | 3.74% | 48.97x |
| halfeddie.com | 1.31% | 44.49x |
| scribol.com | 1.59% | 41.73x |
| trueactivist.com | 1.37% | 40.70x |
| manrepeller.com | 1.53% | 39.27x |
| topixoffbeat.com | 1.42% | 39.10x |
| myfederalretirement.com | 3.67% | 38.86x |
| fedsmith.com | 5.54% | 37.78x |
| lawyersblvd.com | 1.77% | 37.77x |
| ktuu.com | 1.44% | 37.59x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirees audience is Cuba & Mexico Media.
| Content Affinity | Composition | Index |
| Cuba & Mexico Media | 0.11% | 28.92x |
| Pharmacy | 0.39% | 27.00x |
| Assorted Topics (Events, Tickets, Fitness) | 6.42% | 23.11x |
| Disease Cluster | 0.06% | 22.35x |
| Vitamin Shoppers | 0.05% | 20.49x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.33% | 20.42x |
| Free Online Game Players | 0.54% | 19.90x |
| Ireland Cluster | 5.42% | 19.22x |
| Environmental Conservation | 0.07% | 18.53x |
| Celebrity Gossip | 0.76% | 18.29x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
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DEMOGRAPHICS
The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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