Dstillery Audiences

RETIREES

Audience Size: 2.1 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 45.62% 53.57x
Cholesterol Researchers 42.14% 50.54x
Breast Cancer Fund Raisers 43.70% 49.54x
Grandparents 49.92% 49.35x
Heart Surgery Researchers 45.97% 49.28x
Financial News Readers 43.33% 47.90x
Home Custom Bedroom Decorators 36.94% 47.67x
Custom Home Lighting Shoppers 36.93% 47.66x
Menopause Researchers 47.06% 47.40x
Medical Advice Researchers 43.73% 47.05x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Buckle.

Location Composition Index
Buckle 0.01% 1.09x
Carhartt 0.12% 1.08x
Maurices 0.02% 1.03x
Old Navy 0.01% 0.97x
Journeys 0.01% 0.82x
Victoria's Secret 0.01% 0.81x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is maravipost.com.

Website Composition Index
maravipost.com 1.35% 48.92x
factaholics.com 1.75% 47.58x
elderlawanswers.com 1.15% 46.50x
cruiselawnews.com 1.45% 45.90x
xarelto-us.com 1.75% 45.63x
mdmexclusives.com 1.07% 45.13x
ridiculouslyextraordinary.com 1.07% 42.21x
comparisons.org 3.02% 41.85x
chadwicks.com 1.08% 41.62x
scribol.com 8.18% 41.55x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 37.69x
Home Decoration - Crafts & Kids 0.28% 27.10x
Senior Care 0.14% 26.41x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.20% 26.05x
Assorted Topics (Events, Tickets, Fitness) 10.79% 26.01x
Pharmacy 2.62% 25.16x
Disease Cluster 0.59% 24.18x
Holistic Medicine 0.11% 23.12x
Vitamin Shoppers 0.71% 23.09x
Free Online Game Players 0.88% 22.60x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female