RETIREES

Audience Size: 2.6 Million Devices

View All Audiences

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Retirees audience.

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest	Composition	Index
Retired Health Insurance Researchers	50.62%	31.57x
Retired Assisted Living Shoppers	50.24%	29.70x
Budget Grocery Shoppers	46.23%	27.95x
Retired Budget Healthcare Shoppers	45.74%	27.57x
Healthcare Industry	44.70%	27.30x
Cholesterol Researchers	36.17%	27.27x
Bargain Shopping Researchers	37.29%	26.19x
Flower & Gift Basket Shoppers	42.93%	25.58x
Online Directory Searchers	39.71%	25.56x
Ancestry Researchers	42.91%	25.54x

Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.

Index: A comparison of the Retirees audience to the internet population.

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Chicos.

Location	Composition	Index
Chicos	0.03%	1.14x
Columbia	0.01%	1.06x
Talbots	0.03%	1.05x
Belk	0.01%	1.05x
Carhartt	0.13%	1.03x
Forever 21	0.03%	1.01x
Eddie Bauer	0.01%	1.01x
Dressbarn	0.03%	0.97x
Kate Spade	0.01%	0.96x
Brooks Brothers	0.02%	0.92x

Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.

Index: A comparison of the Retirees audience to the internet population.

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is hookandbullet.com.

Website	Composition	Index
hookandbullet.com	0.23%	108.45x
itzgeek.com	0.19%	99.06x
typingstudy.com	0.42%	90.45x
consumercellular.com	1.19%	89.74x
peacefmonline.com	0.23%	83.70x
bestguide-retirementcommunities.com	0.46%	80.88x
vantagetravel.com	0.33%	78.93x
brainsmuggler.com	0.40%	78.14x
recipego.com	0.15%	77.21x
healthination.com	1.37%	77.02x

Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.

Index: A comparison of the Retirees audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity	Composition	Index
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	1.61%	23.63x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs)	0.42%	23.53x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	2.00%	20.24x
ISPs & Local Services	0.27%	18.35x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	2.22%	18.33x
Shopping Catalogs	6.00%	18.16x
As Seen On TV Products	0.20%	17.74x
Humor & Entertainment	2.98%	17.21x
Discount Shopping	10.99%	16.21x
Holiday Gifts	1.60%	15.72x

Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.

Index: A comparison of the Retirees audience to the internet population.

DEMOGRAPHICS

The Retirees audience resonates most for the following age and income brackets.

Age

55-64

Income

$25,000-$49,999