Dstillery Audiences

RETIREES

Audience Size: 1.8 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 47.89% 32.41x
Grandparents 50.61% 30.94x
Cholesterol Researchers 44.70% 30.82x
Heart Surgery Researchers 47.62% 30.36x
Retired Health Insurance Researchers 49.49% 30.24x
Financial News Readers 42.01% 29.88x
Breast Cancer Fund Raisers 46.10% 29.83x
Auto Insurance Shoppers 44.46% 29.57x
Retired Assisted Living Shoppers 50.21% 29.49x
Medical Advice Researchers 43.92% 29.19x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.33x
Buckle 0.01% 1.25x
Victoria's Secret 0.02% 1.20x
The Childrens Place 0.02% 1.19x
Carhartt 0.17% 1.15x
Chicos 0.01% 1.10x
Journeys 0.01% 1.03x
Maurices 0.02% 0.97x
Old Navy 0.02% 0.95x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is gnd.com.

Website Composition Index
gnd.com 3.40% 33.69x
fiercefifties.com 1.03% 31.76x
fedweek.com 1.05% 31.62x
destinationtips.com 2.04% 30.75x
cityofedmontonnews.com 1.30% 30.26x
marriedbiography.com 2.86% 29.64x
care2.com 1.53% 28.70x
90skidsonly.com 3.80% 28.67x
fallbrook247.com 1.08% 28.01x
elderlawanswers.com 2.23% 27.75x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.25% 26.08x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 21.01x
Senior Care 0.33% 20.43x
Home Decoration - Crafts & Kids 0.68% 17.75x
Holiday Gifts 0.28% 16.78x
Assorted Topics (Events, Tickets, Fitness) 14.80% 16.50x
Disease Cluster 1.42% 16.39x
London Tourism 0.04% 16.18x
Vitamin Shoppers 1.43% 16.15x
Diabetes Research 1.91% 15.99x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female