Explore the Retirees Audience
Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 838.8 thousand unique devices whose actions qualify for the Retirees audience.
INTERESTS
The Retirees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirees audience is Retirement Financial Account Researchers.
| Interest | Composition | Index |
| Retirement Financial Account Researchers | 51.14% | 90.65x |
| Identity Theft Protection Researchers | 32.69% | 85.93x |
| Retired Budget Healthcare Shoppers | 44.94% | 66.95x |
| Retired Assisted Living Shoppers | 37.24% | 62.10x |
| Personal Stock Portfolio Managers | 39.74% | 58.27x |
| Retirement Planners | 41.60% | 58.14x |
| Medicare Researchers | 72.63% | 54.56x |
| Federal Government Discount Researchers | 44.90% | 54.20x |
| Heart Surgery Researchers | 23.07% | 53.29x |
| Home-Made Face Mask Researchers | 20.84% | 52.75x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
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APPAREL RETAILERS
The Retirees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirees audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.93x |
| Talbots | 0.02% | 1.65x |
| Lane Bryant | 0.01% | 1.54x |
| Lululemon | 0.01% | 1.51x |
| Old Navy | 0.03% | 1.43x |
| Michael Kors | 0.01% | 1.25x |
| Chicos | 0.02% | 1.19x |
| H&M | 0.01% | 1.12x |
| Maurices | 0.03% | 1.05x |
| Victoria's Secret | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
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WEBSITES
The Retirees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirees audience is irahelp.com.
| Website | Composition | Index |
| irahelp.com | 1.94% | 70.46x |
| socialsecurityintelligence.com | 1.09% | 61.16x |
| myfederalretirement.com | 6.64% | 59.30x |
| theanswerhub.com | 1.56% | 48.01x |
| seekingalpha.com | 2.26% | 47.88x |
| bloglines.com | 1.39% | 46.60x |
| symptomfind.com | 3.07% | 45.47x |
| nichetraveler.com | 1.36% | 44.52x |
| games.aarp.org | 7.03% | 42.47x |
| etf.com | 1.29% | 40.02x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirees audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 3.51% | 41.49x |
| Free Online Game Players | 0.65% | 30.42x |
| Assorted Topics (Events, Tickets, Fitness) | 9.61% | 28.34x |
| Shopping Catalogs | 0.19% | 25.46x |
| Charity Walks | 2.50% | 25.41x |
| Personal Finance Researchers | 1.21% | 24.15x |
| Finance & Accounting Cluster | 7.83% | 22.59x |
| Accounting | 1.47% | 21.75x |
| Humor & Entertainment | 0.31% | 21.63x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.95% | 21.09x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
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DEMOGRAPHICS
The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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