Explore the Retirees Audience
Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 695.7 thousand unique devices whose actions qualify for the Retirees audience.
INTERESTS
The Retirees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirees audience is Retirement Financial Account Researchers.
| Interest | Composition | Index |
| Retirement Financial Account Researchers | 32.43% | 127.12x |
| Identity Theft Protection Researchers | 50.71% | 86.77x |
| Disability Insurance Researchers | 65.74% | 85.71x |
| Medicare Researchers | 66.07% | 83.52x |
| Retired Budget Healthcare Shoppers | 45.41% | 65.16x |
| Executive Travelers | 9.78% | 57.69x |
| Federal Government Discount Researchers | 36.64% | 57.09x |
| Personal Stock Portfolio Managers | 43.58% | 56.05x |
| Generic Prescription Drug Shoppers | 27.58% | 55.68x |
| Retirement Planners | 46.12% | 50.60x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
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APPAREL RETAILERS
The Retirees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirees audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 1.37x |
| Gymboree | 0.01% | 1.12x |
| Maurices | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
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WEBSITES
The Retirees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirees audience is irahelp.com.
| Website | Composition | Index |
| irahelp.com | 1.53% | 70.30x |
| symptomfind.com | 2.06% | 62.95x |
| myfederalretirement.com | 5.69% | 62.85x |
| twentydaily.com | 1.03% | 54.19x |
| socialsecurityintelligence.com | 1.15% | 53.37x |
| fingerlakes1.com | 1.23% | 52.60x |
| consumersearch.com | 2.25% | 50.37x |
| richverse.com | 2.11% | 49.25x |
| games.aarp.org | 6.55% | 48.76x |
| shop411.com | 2.28% | 45.43x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirees audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 2.08% | 41.35x |
| Assorted Topics (Events, Tickets, Fitness) | 7.72% | 30.75x |
| Free Online Game Players | 0.71% | 30.06x |
| Accounting | 1.20% | 26.78x |
| Finance & Accounting Cluster | 4.36% | 25.32x |
| Charity Walks | 1.52% | 25.27x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.49% | 24.75x |
| Spam Call Number Searchers | 0.16% | 24.69x |
| Personal Finance Researchers | 0.70% | 23.61x |
| Humor & Entertainment | 0.20% | 20.10x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
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DEMOGRAPHICS
The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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