Dstillery Audiences

RETIREES

Audience Size: 1.9 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 45.72% 49.47x
Cholesterol Researchers 42.41% 46.74x
Custom Home Lighting Shoppers 37.33% 45.27x
Home Custom Bedroom Decorators 37.33% 45.27x
Medical Advice Researchers 43.04% 45.06x
Breast Cancer Fund Raisers 44.98% 45.06x
Financial News Readers 43.69% 44.71x
Liberal News Readers 44.29% 43.87x
Grandparents 49.21% 43.43x
Heart Surgery Researchers 45.44% 43.43x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.15x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is maravipost.com.

Website Composition Index
maravipost.com 1.03% 51.91x
factaholics.com 1.26% 49.43x
xarelto-us.com 1.33% 48.65x
zubican.com 2.03% 45.16x
comparisons.org 2.13% 43.89x
yellowise.com 1.09% 42.89x
seniorglam.com 1.27% 42.35x
topix.net 2.25% 42.31x
scribol.com 5.02% 42.15x
trueactivist.com 4.52% 42.04x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 1.54% 26.66x
Disease Cluster 0.31% 24.58x
Cuba & Mexico Media 0.26% 24.33x
Assorted Topics (Events, Tickets, Fitness) 8.58% 23.84x
Home Decoration - Crafts & Kids 0.12% 23.11x
Vitamin Shoppers 0.41% 22.98x
Diabetes Research 0.50% 22.95x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.16% 22.38x
Ireland Cluster 7.98% 20.84x
Mid-Atlantic Beaches 0.13% 20.80x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female