Explore the Retirees Audience
Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Retirees audience.
INTERESTS
The Retirees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirees audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 18.28% | 60.37x |
| Custom Home Lighting Shoppers | 18.28% | 60.37x |
| Cholesterol Researchers | 25.16% | 58.92x |
| Home-Made Face Mask Researchers | 30.63% | 58.86x |
| Online Health Researchers | 27.35% | 56.77x |
| Financial News Readers | 32.48% | 55.55x |
| Liberal News Readers | 32.58% | 55.24x |
| Breast Cancer Fund Raisers | 30.54% | 54.51x |
| Women’s Lifestyle Blogs Researchers | 30.07% | 52.95x |
| Women's Health Researchers | 28.88% | 50.90x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
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APPAREL RETAILERS
The Retirees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirees audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.14x |
| White House Black Market | 0.01% | 1.01x |
| Chicos | 0.01% | 1.00x |
| Express | 0.01% | 0.98x |
| Old Navy | 0.02% | 0.95x |
| Maurices | 0.02% | 0.92x |
| Mens Wearhouse | 0.01% | 0.91x |
| Carhartt | 0.11% | 0.91x |
| Victoria's Secret | 0.01% | 0.79x |
| The Childrens Place | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
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WEBSITES
The Retirees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirees audience is hgtv.ca.
| Website | Composition | Index |
| hgtv.ca | 1.50% | 46.14x |
| ccn.com | 1.40% | 45.60x |
| cruxnow.com | 1.78% | 41.74x |
| newstrackerdaily.com | 5.75% | 37.87x |
| uexpress.com | 4.26% | 36.98x |
| myfederalretirement.com | 5.50% | 36.76x |
| dailygalaxy.com | 1.48% | 34.74x |
| humdy.com | 1.16% | 34.44x |
| factahead.com | 4.89% | 34.22x |
| healthtopquestions.com | 1.79% | 33.51x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirees audience is Nutrition & Diabetic Living.
| Content Affinity | Composition | Index |
| Nutrition & Diabetic Living | 0.15% | 27.90x |
| Assorted Topics (Events, Tickets, Fitness) | 7.28% | 24.08x |
| Free Online Game Players | 0.53% | 21.69x |
| Shopping Catalogs | 0.20% | 18.28x |
| Australia & New Zealand Media | 1.40% | 18.02x |
| Celebrity Gossip | 0.48% | 17.21x |
| Perfume, Makeup & Cosmetics | 0.28% | 17.16x |
| Finance & Accounting Cluster | 5.33% | 17.02x |
| Travel, Food, Fashion & Fitness | 2.15% | 16.74x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.17% | 16.41x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
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DEMOGRAPHICS
The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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