Dstillery Audiences

RETIREES

Audience Size: 1.9 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 40.73% 49.62x
Cholesterol Researchers 37.94% 48.09x
Home-Made Face Mask Researchers 34.38% 47.46x
Home Custom Bedroom Decorators 33.01% 45.90x
Custom Home Lighting Shoppers 33.01% 45.90x
Financial News Readers 40.95% 45.32x
Breast Cancer Fund Raisers 40.97% 45.23x
Medical Advice Researchers 39.06% 44.85x
Liberal News Readers 43.59% 44.63x
Luxury Second Home Owners 40.07% 42.92x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Belk.

Location Composition Index
Belk 0.01% 2.14x
Chicos 0.02% 1.50x
Victoria's Secret 0.03% 1.17x
American Eagle Outfitters 0.02% 1.16x
Express 0.02% 1.15x
The Childrens Place 0.02% 1.09x
Dressbarn 0.01% 1.09x
Lane Bryant 0.02% 1.08x
Aeropostale 0.01% 1.08x
Journeys 0.02% 1.03x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is healthnfitness.net.

Website Composition Index
healthnfitness.net 3.74% 48.97x
halfeddie.com 1.31% 44.49x
scribol.com 1.59% 41.73x
trueactivist.com 1.37% 40.70x
manrepeller.com 1.53% 39.27x
topixoffbeat.com 1.42% 39.10x
myfederalretirement.com 3.67% 38.86x
fedsmith.com 5.54% 37.78x
lawyersblvd.com 1.77% 37.77x
ktuu.com 1.44% 37.59x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.11% 28.92x
Pharmacy 0.39% 27.00x
Assorted Topics (Events, Tickets, Fitness) 6.42% 23.11x
Disease Cluster 0.06% 22.35x
Vitamin Shoppers 0.05% 20.49x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.33% 20.42x
Free Online Game Players 0.54% 19.90x
Ireland Cluster 5.42% 19.22x
Environmental Conservation 0.07% 18.53x
Celebrity Gossip 0.76% 18.29x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female