
Explore the Retirees Audience
Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Retirees audience.

INTERESTS
The Retirees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.
Interest | Composition | Index |
Retired Health Insurance Researchers | 55.80% | 48.58x |
Retired Assisted Living Shoppers | 54.63% | 46.83x |
Online Health Researchers | 46.82% | 43.36x |
Retired Budget Healthcare Shoppers | 51.48% | 42.60x |
Cholesterol Researchers | 47.16% | 42.13x |
Heart Surgery Researchers | 49.68% | 42.09x |
Auto Insurance Shoppers | 48.31% | 41.42x |
Generic Prescription Drug Shoppers | 51.84% | 41.28x |
Home Custom Bedroom Decorators | 44.35% | 41.09x |
Custom Home Lighting Shoppers | 44.34% | 41.04x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
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APPAREL RETAILERS
The Retirees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirees audience is Chicos.
Location | Composition | Index |
Chicos | 0.04% | 1.27x |
Talbots | 0.02% | 1.24x |
Jos A. Bank Clothiers | 0.03% | 1.24x |
Carhartt | 0.25% | 1.14x |
Mens Wearhouse | 0.05% | 1.13x |
Dressbarn | 0.02% | 1.12x |
White House Black Market | 0.04% | 1.09x |
Lululemon | 0.02% | 1.06x |
Gymboree | 0.03% | 1.04x |
Lane Bryant | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
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WEBSITES
The Retirees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirees audience is ucomparehealthcare.com.
Website | Composition | Index |
ucomparehealthcare.com | 2.35% | 51.15x |
lockerroomvip.com | 1.41% | 49.31x |
bitlanders.com | 1.73% | 48.45x |
frank151.com | 1.13% | 47.19x |
westernjournalism.com | 1.05% | 47.19x |
washingtonpress.com | 1.08% | 46.94x |
postpopular.com | 1.96% | 46.05x |
clarksusa.com | 1.37% | 44.58x |
iflmylife.com | 5.17% | 44.57x |
healthypanda.net | 2.44% | 44.34x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
Content Affinity | Composition | Index |
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 1.11% | 31.89x |
ISPs & Local Services | 0.05% | 28.52x |
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.62% | 27.96x |
Discount Shopping | 3.42% | 25.42x |
Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.16% | 24.47x |
As Seen On TV Products | 0.08% | 24.08x |
Cars, Travel & Food | 0.42% | 23.27x |
Shopping Catalogs | 2.71% | 23.08x |
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.26% | 22.90x |
Consumer Rewards | 0.26% | 21.75x |
Composition Percentage:
The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
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DEMOGRAPHICS
The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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