RETIREES

Audience Size: 2 Million Devices

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Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Retirees audience.

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest	Composition	Index
Retired Health Insurance Researchers	52.96%	41.40x
Retired Assisted Living Shoppers	50.92%	39.42x
Budget Grocery Shoppers	43.86%	35.89x
Retired Budget Healthcare Shoppers	47.39%	35.05x
Online Health Researchers	45.76%	34.17x
Online Directory Searchers	46.68%	34.11x
Cholesterol Researchers	46.91%	33.12x
Pain Medication Users	50.81%	32.98x
Heart Surgery Researchers	43.61%	32.78x
Menopause Researchers	49.17%	32.52x

Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.

Index: A comparison of the Retirees audience to the internet population.

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Belk.

Location	Composition	Index
Belk	0.02%	1.45x
Jos A. Bank Clothiers	0.34%	1.37x
Buckle	0.17%	1.15x
Mens Wearhouse	0.47%	1.14x
Chicos	0.07%	1.11x
Johnston and Murphy	0.12%	1.06x
Ann Taylor	0.03%	1.05x
REI	0.02%	1.04x
Zara	0.02%	1.02x
White House Black Market	0.18%	0.98x

Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.

Index: A comparison of the Retirees audience to the internet population.

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is cooks.com.

Website	Composition	Index
cooks.com	1.39%	59.74x
rightbrainnews.com	1.12%	54.52x
wdrake.com	1.24%	53.65x
ml.com	1.38%	52.78x
detonate.com	1.99%	52.30x
whatscheaper.com	1.12%	51.09x
puritan.com	2.43%	50.80x
shared.us	1.10%	50.76x
smartchoiceshealthyliving.com	2.04%	50.74x
techowiz.com	1.61%	48.27x

Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.

Index: A comparison of the Retirees audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	2.32%	22.00x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	1.39%	21.29x
As Seen On TV Products	0.19%	19.65x
ISPs & Local Services	0.12%	19.51x
Shopping Catalogs	5.77%	19.50x
Discount Shopping	7.84%	19.30x
Senior Care	2.68%	19.12x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	2.79%	19.00x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.41%	18.88x
Celebrity Gossip	5.49%	18.03x

Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.

Index: A comparison of the Retirees audience to the internet population.

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female