Dstillery Audiences

RETIREES

Audience Size: 2.7 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 45.69% 44.38x
Cholesterol Researchers 42.92% 42.94x
Medical Advice Researchers 43.13% 41.80x
Financial News Readers 43.93% 41.22x
Custom Home Lighting Shoppers 37.84% 41.03x
Home Custom Bedroom Decorators 37.83% 41.02x
Liberal News Readers 45.23% 40.71x
Breast Cancer Fund Raisers 45.74% 40.68x
Home-Made Face Mask Researchers 33.06% 40.39x
Grandparents 47.19% 39.68x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.26x
Chicos 0.02% 1.25x
Banana Republic 0.01% 1.15x
Gymboree 0.01% 1.07x
Carhartt 0.14% 1.00x
Aeropostale 0.01% 0.99x
Maurices 0.02% 0.96x
White House Black Market 0.01% 0.96x
LOFT 0.01% 0.90x
Journeys 0.02% 0.85x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is zubican.com.

Website Composition Index
zubican.com 1.44% 46.26x
healthnfitness.net 5.53% 42.69x
conscienhealth.org 1.16% 40.86x
trueactivist.com 2.69% 40.42x
topix.net 1.10% 39.90x
scribol.com 2.94% 39.72x
automaatic.com 1.00% 39.43x
healevate.com 1.27% 38.42x
halfeddie.com 1.67% 38.09x
sputniknews.com 1.27% 37.53x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.17% 25.19x
Pharmacy 0.90% 24.87x
Assorted Topics (Events, Tickets, Fitness) 7.76% 23.30x
Cuba & Mexico Media 0.19% 22.60x
Diabetes Research 0.33% 22.04x
Mid-Atlantic Beaches 0.10% 21.10x
Home Decoration - Crafts & Kids 0.06% 20.98x
Vitamin Shoppers 0.19% 20.39x
Disease Cluster 0.14% 20.29x
Ireland Cluster 6.93% 19.52x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female