RETIREES

Audience Size: 2.6 Million Devices

View All Audiences

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Retirees audience.

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest	Composition	Index
Retired Health Insurance Researchers	52.64%	34.11x
Retired Assisted Living Shoppers	49.63%	33.48x
Budget Grocery Shoppers	46.38%	29.70x
Retired Budget Healthcare Shoppers	47.69%	29.52x
Cholesterol Researchers	38.87%	29.34x
Online Directory Searchers	41.61%	27.66x
Flower & Gift Basket Shoppers	42.68%	27.51x
Menopause Researchers	45.10%	27.39x
Hardware Shoppers	37.82%	27.29x
Pain Medication Users	50.59%	27.25x

Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.

Index: A comparison of the Retirees audience to the internet population.

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Chicos.

Location	Composition	Index
Chicos	0.04%	1.10x
LL Bean	0.00%	1.06x
Kate Spade	0.01%	1.05x
Carhartt	0.16%	1.02x
Express Outlets	0.00%	0.98x
Columbia	0.01%	0.93x
Talbots	0.04%	0.92x
Charlotte Russe	0.01%	0.90x
Brooks Brothers	0.02%	0.88x
LOFT	0.03%	0.87x

Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.

Index: A comparison of the Retirees audience to the internet population.

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is consumercellular.com.

Website	Composition	Index
consumercellular.com	1.03%	88.05x
healthination.com	1.20%	76.20x
cooks.com	1.83%	61.99x
buzz-hut.com	1.00%	59.56x
ml.com	1.98%	57.29x
catsdogsandpets.com	1.11%	55.72x
sportsmarketing.tv	1.32%	55.28x
saveur.tv	1.20%	54.40x
wdrake.com	1.60%	54.08x
whatscheaper.com	1.68%	54.07x

Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.

Index: A comparison of the Retirees audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity	Composition	Index
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	1.79%	24.24x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs)	0.43%	23.54x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	2.15%	21.54x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	2.06%	19.04x
As Seen On TV Products	0.21%	18.57x
Shopping Catalogs	6.36%	18.50x
ISPs & Local Services	0.22%	18.42x
Humor & Entertainment	2.91%	17.64x
Discount Shopping	10.42%	17.56x
Celebrity Gossip	5.67%	15.95x

Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.

Index: A comparison of the Retirees audience to the internet population.

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female