Dstillery Audiences

RETIREES

Audience Size: 2.9 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 54.86% 39.31x
Online Health Researchers 48.00% 38.22x
Retired Assisted Living Shoppers 53.42% 38.03x
Heart Surgery Researchers 46.22% 36.94x
Cholesterol Researchers 44.60% 36.56x
Breast Cancer Fund Raisers 43.45% 35.62x
Heartburn Sufferers 44.37% 35.16x
Menopause Researchers 46.46% 35.14x
Retired Budget Healthcare Shoppers 50.11% 34.80x
Home Custom Bedroom Decorators 43.21% 34.78x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.25x
Carhartt 0.11% 1.08x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.97% 40.35x
dailyspikes.com 1.78% 38.27x
glucocil.com 1.14% 37.98x
shebudgets.com 1.06% 36.97x
celebhour.com 1.70% 36.68x
thegamer.tv 1.35% 36.01x
fallbrook247.com 3.89% 35.96x
gnd.com 6.70% 35.52x
homemetry.com 1.48% 34.97x
collectionsetc.com 1.13% 34.86x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.64% 33.63x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 29.89x
Senior Care 0.74% 22.61x
Discount Shopping 0.84% 22.04x
Shopping Catalogs 1.70% 20.95x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.69% 20.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 20.10x
Home Decoration - Crafts & Kids 1.23% 19.45x
Active Lifestyle Enthusiasts 0.08% 19.43x
Free Online Game Players 1.68% 19.05x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female