RETIREES

Audience Size: 2.8 Million Devices

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Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Retirees audience.

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest	Composition	Index
Retired Health Insurance Researchers	49.57%	76.77x
Retired Assisted Living Shoppers	49.70%	70.61x
Online Health Researchers	39.72%	64.03x
Budget Grocery Shoppers	41.94%	63.52x
Retired Budget Healthcare Shoppers	44.99%	63.24x
Cholesterol Researchers	42.87%	62.12x
Online Directory Searchers	41.42%	61.65x
Menopause Researchers	46.44%	59.43x
Heart Surgery Researchers	42.73%	59.10x
Auto Insurance Shoppers	42.17%	58.73x

Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.

Index: A comparison of the Retirees audience to the internet population.

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is LL Bean.

Location	Composition	Index
LL Bean	0.01%	1.64x
Jos A. Bank Clothiers	0.36%	1.45x
Mens Wearhouse	0.50%	1.22x
White House Black Market	0.28%	1.22x
Express Outlets	0.01%	1.14x
Buckle	0.20%	1.12x
Chicos	0.06%	1.09x
Talbots	0.05%	1.08x
Ralph Lauren	0.02%	1.06x
Johnston and Murphy	0.25%	1.03x

Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.

Index: A comparison of the Retirees audience to the internet population.

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is cooks.com.

Website	Composition	Index
cooks.com	1.11%	48.27x
ml.com	1.05%	42.87x
detonate.com	1.54%	42.22x
smartchoiceshealthyliving.com	1.63%	42.11x
puritan.com	1.87%	40.97x
mooseroots.com	1.03%	40.07x
techowiz.com	1.28%	40.07x
motorcyclistonline.tv	1.29%	40.03x
kingofwake.tv	1.23%	39.92x
boatingmag.tv	1.18%	39.48x

Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.

Index: A comparison of the Retirees audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	2.09%	34.75x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	1.43%	30.72x
Shopping Catalogs	5.74%	28.46x
Discount Shopping	7.70%	28.08x
As Seen On TV Products	0.19%	28.01x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.40%	27.77x
ISPs & Local Services	0.13%	27.48x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	2.98%	27.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.39%	27.03x
Celebrity Gossip	5.22%	26.93x

Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.

Index: A comparison of the Retirees audience to the internet population.

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female