Dstillery Audiences

RETIREES

Audience Size: 3 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 51.16% 38.68x
Online Health Researchers 47.29% 38.46x
Retired Assisted Living Shoppers 51.26% 37.02x
Grandparents 50.06% 36.94x
Cholesterol Researchers 44.28% 36.30x
Breast Cancer Fund Raisers 44.36% 35.38x
Heart Surgery Researchers 48.10% 35.33x
Auto Insurance Shoppers 44.35% 35.06x
Menopause Researchers 47.13% 34.85x
Heartburn Sufferers 45.47% 34.23x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.33x
Victoria's Secret 0.01% 1.18x
Maurices 0.02% 1.16x
Carhartt 0.16% 1.13x
Mens Wearhouse 0.01% 1.01x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is healthypanda.net.

Website Composition Index
healthypanda.net 1.23% 40.21x
dailyspikes.com 1.25% 38.63x
gnd.com 5.16% 37.46x
fallbrook247.com 2.36% 36.41x
celebhour.com 1.16% 36.15x
fiercefifties.com 1.37% 35.83x
stantondaily.com 2.28% 34.77x
techfrag.com 1.35% 34.63x
africareview.com 1.30% 34.38x
destinationtips.com 2.86% 34.36x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.47% 34.30x
Senior Care 0.53% 23.47x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 22.53x
Home Printing 0.14% 19.98x
Survey Websites 0.04% 19.80x
Home Decoration - Crafts & Kids 0.93% 19.59x
Discount Shopping 0.52% 19.29x
Free Online Game Players 1.57% 19.22x
Assorted Topics (Events, Tickets, Fitness) 17.55% 19.02x
Shopping Catalogs 1.44% 18.35x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female