Dstillery Audiences

RETIREES

Audience Size: 695.7 Thousand Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 695.7 thousand unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 32.43% 127.12x
Identity Theft Protection Researchers 50.71% 86.77x
Disability Insurance Researchers 65.74% 85.71x
Medicare Researchers 66.07% 83.52x
Retired Budget Healthcare Shoppers 45.41% 65.16x
Executive Travelers 9.78% 57.69x
Federal Government Discount Researchers 36.64% 57.09x
Personal Stock Portfolio Managers 43.58% 56.05x
Generic Prescription Drug Shoppers 27.58% 55.68x
Retirement Planners 46.12% 50.60x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.37x
Gymboree 0.01% 1.12x
Maurices 0.02% 1.07x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is irahelp.com.

Website Composition Index
irahelp.com 1.53% 70.30x
symptomfind.com 2.06% 62.95x
myfederalretirement.com 5.69% 62.85x
twentydaily.com 1.03% 54.19x
socialsecurityintelligence.com 1.15% 53.37x
fingerlakes1.com 1.23% 52.60x
consumersearch.com 2.25% 50.37x
richverse.com 2.11% 49.25x
games.aarp.org 6.55% 48.76x
shop411.com 2.28% 45.43x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 2.08% 41.35x
Assorted Topics (Events, Tickets, Fitness) 7.72% 30.75x
Free Online Game Players 0.71% 30.06x
Accounting 1.20% 26.78x
Finance & Accounting Cluster 4.36% 25.32x
Charity Walks 1.52% 25.27x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.49% 24.75x
Spam Call Number Searchers 0.16% 24.69x
Personal Finance Researchers 0.70% 23.61x
Humor & Entertainment 0.20% 20.10x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male