RETIREES

Audience Size: 4.4 Million Devices

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Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Retirees audience.

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest	Composition	Index
Retired Health Insurance Researchers	57.08%	36.83x
Retired Assisted Living Shoppers	55.14%	35.88x
Heart Surgery Researchers	46.97%	34.03x
Retired Budget Healthcare Shoppers	52.35%	32.86x
Online Health Researchers	51.04%	32.28x
Cholesterol Researchers	49.37%	31.56x
Menopause Researchers	49.11%	31.50x
Heartburn Sufferers	46.53%	31.27x
Custom Home Lighting Shoppers	46.48%	31.11x
Home Custom Bedroom Decorators	46.51%	31.11x

Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.

Index: A comparison of the Retirees audience to the internet population.

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Belk.

Location	Composition	Index
Belk	0.01%	1.18x
Brooks Brothers	0.03%	1.13x
Talbots	0.03%	1.10x
Chicos	0.04%	1.08x
Carhartt	0.27%	1.07x
Dressbarn	0.03%	1.05x
Jos A. Bank Clothiers	0.03%	1.04x
Urban Outfitters	0.03%	1.03x
White House Black Market	0.05%	0.99x
Mens Wearhouse	0.05%	0.98x

Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.

Index: A comparison of the Retirees audience to the internet population.

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is ucomparehealthcare.com.

Website	Composition	Index
ucomparehealthcare.com	1.50%	36.91x
bitlanders.com	1.19%	35.36x
postpopular.com	1.10%	34.91x
iflmylife.com	2.94%	34.56x
healthypanda.net	2.00%	33.94x
glucocil.com	1.13%	32.56x
thegamer.tv	1.78%	32.27x
dingit.tv	1.71%	32.27x
findthecompany.com	1.14%	32.24x
collectionsetc.com	1.44%	32.20x

Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.

Index: A comparison of the Retirees audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.96%	27.69x
ISPs & Local Services	0.04%	25.19x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.50%	24.27x
Discount Shopping	2.86%	21.68x
Consumer Rewards	0.23%	20.29x
Cars, Travel & Food	0.35%	20.24x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	20.16x
As Seen On TV Products	0.06%	19.84x
Shopping Catalogs	2.42%	19.23x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	2.26%	18.96x

Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.

Index: A comparison of the Retirees audience to the internet population.

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female