Dstillery Audiences

RETIREES

Audience Size: 2.4 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 50.42% 58.52x
Retired Assisted Living Shoppers 50.23% 53.70x
Retired Budget Healthcare Shoppers 45.19% 49.81x
Budget Grocery Shoppers 43.05% 49.63x
Cholesterol Researchers 42.97% 47.02x
Heart Surgery Researchers 41.10% 46.66x
Online Directory Searchers 44.66% 45.65x
Menopause Researchers 47.21% 45.08x
Texas Activity Researchers 38.01% 44.63x
Pain Medication Users 51.14% 44.43x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.45x
Mens Wearhouse 0.36% 1.15x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is cooks.com.

Website Composition Index
cooks.com 1.43% 69.34x
rightbrainnews.com 1.17% 62.80x
wdrake.com 1.27% 61.54x
ml.com 1.46% 60.62x
detonate.com 2.05% 60.03x
smartchoiceshealthyliving.com 2.13% 59.18x
whatscheaper.com 1.21% 58.87x
puritan.com 2.55% 58.38x
shared.us 1.12% 58.21x
motorcyclistonline.tv 1.65% 56.12x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.95% 29.22x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.50% 27.51x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.08% 25.50x
Discount Shopping 8.09% 24.89x
Shopping Catalogs 5.76% 24.73x
Celebrity Gossip 5.16% 22.84x
Holiday Gifts 1.54% 22.22x
Humor & Entertainment 2.39% 22.13x
Senior Care 2.84% 21.96x
Bird Watching 1.94% 20.82x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female