Dstillery Audiences

RETIREES

Audience Size: 1.3 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 18.28% 60.37x
Custom Home Lighting Shoppers 18.28% 60.37x
Cholesterol Researchers 25.16% 58.92x
Home-Made Face Mask Researchers 30.63% 58.86x
Online Health Researchers 27.35% 56.77x
Financial News Readers 32.48% 55.55x
Liberal News Readers 32.58% 55.24x
Breast Cancer Fund Raisers 30.54% 54.51x
Women’s Lifestyle Blogs Researchers 30.07% 52.95x
Women's Health Researchers 28.88% 50.90x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.14x
White House Black Market 0.01% 1.01x
Chicos 0.01% 1.00x
Express 0.01% 0.98x
Old Navy 0.02% 0.95x
Maurices 0.02% 0.92x
Mens Wearhouse 0.01% 0.91x
Carhartt 0.11% 0.91x
Victoria's Secret 0.01% 0.79x
The Childrens Place 0.01% 0.76x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is hgtv.ca.

Website Composition Index
hgtv.ca 1.50% 46.14x
ccn.com 1.40% 45.60x
cruxnow.com 1.78% 41.74x
newstrackerdaily.com 5.75% 37.87x
uexpress.com 4.26% 36.98x
myfederalretirement.com 5.50% 36.76x
dailygalaxy.com 1.48% 34.74x
humdy.com 1.16% 34.44x
factahead.com 4.89% 34.22x
healthtopquestions.com 1.79% 33.51x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 0.15% 27.90x
Assorted Topics (Events, Tickets, Fitness) 7.28% 24.08x
Free Online Game Players 0.53% 21.69x
Shopping Catalogs 0.20% 18.28x
Australia & New Zealand Media 1.40% 18.02x
Celebrity Gossip 0.48% 17.21x
Perfume, Makeup & Cosmetics 0.28% 17.16x
Finance & Accounting Cluster 5.33% 17.02x
Travel, Food, Fashion & Fitness 2.15% 16.74x
Assorted Topics (Power Trains, Drones, Web Design) 0.17% 16.41x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male