RETIREES

Audience Size: 3.6 Million Devices

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Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Retirees audience.

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest	Composition	Index
Retired Health Insurance Researchers	55.80%	48.58x
Retired Assisted Living Shoppers	54.63%	46.83x
Online Health Researchers	46.82%	43.36x
Retired Budget Healthcare Shoppers	51.48%	42.60x
Cholesterol Researchers	47.16%	42.13x
Heart Surgery Researchers	49.68%	42.09x
Auto Insurance Shoppers	48.31%	41.42x
Generic Prescription Drug Shoppers	51.84%	41.28x
Home Custom Bedroom Decorators	44.35%	41.09x
Custom Home Lighting Shoppers	44.34%	41.04x

Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.

Index: A comparison of the Retirees audience to the internet population.

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Chicos.

Location	Composition	Index
Chicos	0.04%	1.27x
Talbots	0.02%	1.24x
Jos A. Bank Clothiers	0.03%	1.24x
Carhartt	0.25%	1.14x
Mens Wearhouse	0.05%	1.13x
Dressbarn	0.02%	1.12x
White House Black Market	0.04%	1.09x
Lululemon	0.02%	1.06x
Gymboree	0.03%	1.04x
Lane Bryant	0.02%	1.02x

Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.

Index: A comparison of the Retirees audience to the internet population.

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is ucomparehealthcare.com.

Website	Composition	Index
ucomparehealthcare.com	2.35%	51.15x
lockerroomvip.com	1.41%	49.31x
bitlanders.com	1.73%	48.45x
frank151.com	1.13%	47.19x
westernjournalism.com	1.05%	47.19x
washingtonpress.com	1.08%	46.94x
postpopular.com	1.96%	46.05x
clarksusa.com	1.37%	44.58x
iflmylife.com	5.17%	44.57x
healthypanda.net	2.44%	44.34x

Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.

Index: A comparison of the Retirees audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	1.11%	31.89x
ISPs & Local Services	0.05%	28.52x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.62%	27.96x
Discount Shopping	3.42%	25.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.16%	24.47x
As Seen On TV Products	0.08%	24.08x
Cars, Travel & Food	0.42%	23.27x
Shopping Catalogs	2.71%	23.08x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews)	2.26%	22.90x
Consumer Rewards	0.26%	21.75x

Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.

Index: A comparison of the Retirees audience to the internet population.

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female