Dstillery Audiences

RETIREES

Audience Size: 2.5 Million Devices

Explore the Retirees Audience

Below you'll find more information about the Retirees audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Retirees audience.

Dstillery Crafted Audiences

INTERESTS

The Retirees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirees audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 53.81% 40.12x
Retired Assisted Living Shoppers 54.46% 35.01x
Retired Budget Healthcare Shoppers 47.93% 34.81x
Heart Surgery Researchers 42.80% 33.00x
Cholesterol Researchers 42.03% 32.94x
Menopause Researchers 45.96% 31.96x
Budget Grocery Shoppers 50.18% 31.77x
Pain Medication Users 52.01% 31.09x
Texas Activity Researchers 40.70% 31.03x
Bargain Shopping Researchers 40.98% 30.99x
Composition Percentage: The overlap percentage between the Retirees audience and the Interest attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirees audience is Chicos.

Location Composition Index
Chicos 0.06% 1.49x
Jos A. Bank Clothiers 0.17% 1.26x
Talbots 0.05% 1.21x
Madewell 0.02% 1.19x
LOFT 0.06% 1.19x
Old Navy 0.06% 1.17x
LL Bean 0.01% 1.16x
Ralph Lauren 0.01% 1.15x
Brooks Brothers 0.03% 1.14x
Lululemon 0.06% 1.13x
Composition Percentage: The overlap percentage between the Retirees audience and the Location attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirees audience is cooks.com.

Website Composition Index
cooks.com 1.56% 72.01x
ml.com 1.68% 65.09x
sportsmarketing.tv 1.05% 64.51x
wdrake.com 1.41% 64.41x
detonate.com 2.29% 64.04x
saveur.tv 1.04% 63.18x
whatscheaper.com 1.39% 62.59x
puritan.com 2.90% 61.79x
smartchoiceshealthyliving.com 2.32% 61.76x
brookdale.com 1.08% 61.76x
Composition Percentage: The overlap percentage between the Retirees audience and the Web attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirees audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.90% 26.34x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 2.08% 25.63x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.40% 24.08x
As Seen On TV Products 0.20% 22.94x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.81% 22.59x
Discount Shopping 9.30% 21.64x
Shopping Catalogs 6.23% 21.18x
ISPs & Local Services 0.18% 20.87x
Humor & Entertainment 2.62% 20.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.40% 19.68x
Composition Percentage: The overlap percentage between the Retirees audience and the Content Affinity attribute.
Index: A comparison of the Retirees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female