
Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Retirement Planners audience.

INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Federal Government Discount Researchers.
Interest | Composition | Index |
Federal Government Discount Researchers | 47.04% | 75.05x |
Retirement Financial Account Researchers | 15.54% | 62.77x |
Recently Retired Individuals | 68.98% | 58.13x |
Retirees | 29.11% | 51.75x |
Identity Theft Protection Researchers | 27.42% | 48.18x |
Federal Employees | 36.50% | 45.93x |
Personal Stock Portfolio Managers | 27.87% | 36.36x |
Federal Employee Benefits Researchers | 28.15% | 34.96x |
Credit Card Researchers | 31.03% | 34.89x |
Disability Insurance Researchers | 25.86% | 34.02x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Curious about what else the Retirement Planners audience is interested in?
Sign Up

APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Gymboree.
Location | Composition | Index |
Gymboree | 0.01% | 1.33x |
Old Navy | 0.01% | 1.07x |
Maurices | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Want to find more of the Retirement Planners audience in the real world?
Sign Up

WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is myfederalretirement.com.
Website | Composition | Index |
myfederalretirement.com | 6.94% | 76.68x |
federalnewsnetwork.com | 10.77% | 74.53x |
fedsmith.com | 16.96% | 60.90x |
fedsdatacenter.com | 1.17% | 58.11x |
irahelp.com | 1.15% | 52.84x |
fedweek.com | 2.43% | 46.00x |
moaa.org | 1.30% | 36.30x |
irs.gov | 1.88% | 36.05x |
thefinancebuff.com | 1.03% | 28.60x |
amomedia.com | 3.81% | 26.96x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Want to see more of the websites the Retirement Planners audience visits?
Sign Up

CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Space & National Security.
Content Affinity | Composition | Index |
Space & National Security | 6.76% | 28.27x |
Personal Investment & Advisor Researchers | 1.24% | 24.02x |
Personal Finance Researchers | 0.52% | 17.38x |
Finance & Accounting Cluster | 3.00% | 16.80x |
Accounting | 0.75% | 16.39x |
US Military Cluster | 0.67% | 16.37x |
Assorted Topics (Events, Tickets, Fitness) | 3.94% | 15.73x |
Comedy Content | 0.09% | 14.70x |
Humor & Entertainment | 0.14% | 13.83x |
Cakes & Sweets | 0.19% | 12.80x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Want to see more of the Content Affinities the Retirement Planners audience visits?
Sign Up

DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Retirement Planners audience?
Sign Up