Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 4.6 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 30.98% 20.15x
Retired Health Insurance Researchers 30.03% 19.38x
Retired Budget Healthcare Shoppers 30.81% 19.34x
Retirees 29.25% 18.33x
Online Directory Searchers 28.38% 17.14x
Recently Retired Individuals 40.75% 17.11x
Home Buyers 32.45% 17.04x
Realtors & Real Estate Researchers 28.25% 16.99x
Federal Employee Benefits Researchers 27.43% 16.97x
Retired Government Employees 27.65% 16.86x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.37x
The North Face 0.02% 1.34x
Talbots 0.03% 1.28x
Lululemon 0.04% 1.28x
REI 0.01% 1.27x
American Apparel 0.02% 1.24x
Tommy Bahama 0.01% 1.22x
Madewell 0.02% 1.22x
White House Black Market 0.06% 1.22x
Jos A. Bank Clothiers 0.04% 1.21x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.

Website Composition Index
delwebb.com 3.62% 32.82x
sunriseseniorliving.com 1.23% 25.34x
ucomparehealthcare.com 1.12% 24.01x
bbb.org 1.12% 20.76x
homemetry.com 1.75% 20.72x
lakehouse.com 1.20% 19.25x
homeaway.com 3.92% 18.64x
investors.com 6.84% 18.31x
intellicast.com 1.71% 18.10x
irs.com 1.06% 18.01x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 1.13% 18.51x
Personal Investment & Advisor Researchers 6.94% 12.05x
Hometown Livability 7.86% 11.88x
South Carolina Travel 0.11% 11.75x
Discount Shopping 1.42% 10.75x
Shopping Catalogs 1.35% 10.75x
Home Improvement Contractor 0.46% 10.65x
Mid-Atlantic Beaches 0.22% 10.64x
England Tourism 0.03% 10.62x
Pre-Built Home Researchers 2.14% 10.51x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male