Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 2.6 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 32.58% 22.39x
Retired Health Insurance Researchers 28.83% 21.79x
Retired Budget Healthcare Shoppers 30.33% 21.47x
Retirees 30.69% 20.39x
Realtors & Real Estate Researchers 28.12% 19.95x
Home Buyers 28.09% 19.03x
Home Custom Bedroom Decorators 25.34% 18.69x
Hardware Shoppers 26.99% 18.34x
Flower & Gift Basket Shoppers 28.28% 18.31x
Federal Employee Benefits Researchers 22.77% 18.06x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.52x
Mens Wearhouse 0.33% 1.12x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is newhomesource.com.

Website Composition Index
newhomesource.com 1.58% 53.98x
delwebb.com 5.52% 51.42x
bethesdamagazine.com 1.50% 50.83x
genesishcc.com 1.48% 48.62x
foxroach.com 1.39% 44.99x
fivestarseniorliving.com 2.47% 44.78x
montgomerynews.com 1.01% 42.86x
irahelp.com 1.23% 41.84x
greatbigcanvas.com 1.97% 40.10x
ml.com 1.03% 39.94x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 3.51% 22.37x
Hometown Livability 9.75% 15.35x
Home Decoration - Crafts & Kids 2.26% 13.11x
Personal Investment & Advisor Researchers 12.65% 12.97x
Shopping Catalogs 3.43% 12.83x
Pre-Built Home Researchers 4.01% 12.25x
Weather Information 1.97% 11.78x
Home Improvement Contractor 1.66% 11.61x
Discount Shopping 4.48% 11.44x
Assorted Topics (Events, Tickets, Fitness) 15.17% 11.19x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male