Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 2.7 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 22.52% 22.48x
Retired Assisted Living Shoppers 20.15% 22.22x
Small Business COVID-19 Relief Researchers 13.28% 22.11x
Retired Health Insurance Researchers 20.56% 22.05x
Retired Government Employees 24.03% 21.85x
Federal Employee Benefits Researchers 23.74% 21.67x
Telemedicine Content Readers 10.99% 21.41x
Remdesivir Information Researchers 12.96% 20.45x
Personal Stock Portfolio Managers 17.64% 20.42x
Retirees 19.15% 20.34x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.20x
Chicos 0.02% 1.18x
Gap 0.02% 1.09x
Hollister 0.02% 1.08x
Zumiez 0.02% 1.00x
Journeys 0.03% 0.97x
J. Crew 0.01% 0.97x
Dressbarn 0.02% 0.97x
Forever 21 0.01% 0.92x
Jos A. Bank Clothiers 0.01% 0.92x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is dailylocal.com.

Website Composition Index
dailylocal.com 1.65% 18.70x
seekingalpha.com 4.05% 18.04x
myfederalretirement.com 2.81% 17.95x
fredericknewspost.com 2.19% 17.64x
capitalgazette.com 3.54% 16.86x
livability.com 2.21% 16.20x
cumberlink.com 1.12% 16.15x
studyfinds.org 1.92% 16.12x
wbal.com 1.54% 15.99x
condo.com 1.56% 15.97x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Hometown Livability.

Content Affinity Composition Index
Hometown Livability 3.93% 13.48x
Personal Investment & Advisor Researchers 2.39% 13.33x
Assorted Topics (Events, Tickets, Fitness) 2.65% 11.70x
Retail Industry News 0.04% 11.29x
South Carolina Travel 0.06% 10.75x
Finance & Accounting Cluster 2.57% 10.65x
Credit Unions & Consumer Protection 0.03% 10.06x
Mid-Atlantic Beaches 0.02% 9.75x
Pharmacy 0.02% 9.75x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.04% 9.75x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male