Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 3 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 14.01% 19.55x
Small Business COVID-19 Relief Researchers 15.39% 19.52x
Retired Budget Healthcare Shoppers 24.22% 19.41x
Retired Government Employees 24.71% 19.34x
Retired Assisted Living Shoppers 22.16% 19.29x
Federal Employee Benefits Researchers 24.34% 19.22x
Retired Health Insurance Researchers 21.86% 19.14x
Remdesivir Information Researchers 14.70% 18.35x
Post COVID-19 Restaurant Reopening Researchers 13.69% 18.09x
Personal Stock Portfolio Managers 19.40% 17.77x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.54x
Talbots 0.01% 1.31x
Jos A. Bank Clothiers 0.02% 1.25x
Forever 21 0.01% 1.19x
Banana Republic 0.02% 1.17x
LOFT 0.02% 1.13x
White House Black Market 0.02% 1.01x
Gap 0.01% 0.99x
Express 0.02% 0.98x
Old Navy 0.03% 0.97x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is investmentnews.com.

Website Composition Index
investmentnews.com 1.37% 23.00x
myfederalretirement.com 1.88% 19.66x
wbal.com 1.65% 17.12x
dailylocal.com 1.82% 17.10x
etf.com 1.05% 16.37x
heraldmailmedia.com 3.27% 15.87x
blockshopper.com 1.95% 15.56x
fredericknewspost.com 2.28% 15.52x
capitalgazette.com 4.34% 15.37x
livability.com 2.84% 15.20x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.02% 12.65x
Hometown Livability 5.04% 12.04x
Personal Investment & Advisor Researchers 3.33% 11.91x
Mid-Atlantic Beaches 0.04% 11.04x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 10.49x
Assorted Topics (Events, Tickets, Fitness) 3.00% 10.28x
Finance & Accounting Cluster 3.01% 9.82x
Virginia Athletics 0.11% 9.57x
Public Policy Media 0.97% 9.47x
Institutional Investing 0.03% 9.27x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male