Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 4.2 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 31.62% 24.70x
Retired Health Insurance Researchers 30.94% 23.83x
Retired Budget Healthcare Shoppers 31.93% 23.82x
Retirees 30.26% 22.31x
Home Buyers 29.70% 21.72x
Realtors & Real Estate Researchers 28.01% 21.59x
Recently Retired Individuals 42.87% 21.26x
Online Directory Searchers 29.40% 20.93x
Flower & Gift Basket Shoppers 30.56% 20.48x
First Aid Researchers 28.27% 20.45x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is The North Face.

Location Composition Index
The North Face 0.02% 1.48x
Belk 0.01% 1.48x
Ann Taylor 0.02% 1.38x
LOFT 0.06% 1.35x
Chicos 0.05% 1.31x
Jos A. Bank Clothiers 0.04% 1.31x
Armani 0.02% 1.29x
Brooks Brothers 0.02% 1.29x
Kate Spade 0.02% 1.27x
Eddie Bauer 0.02% 1.27x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.

Website Composition Index
delwebb.com 4.04% 36.90x
sunriseseniorliving.com 1.43% 31.43x
ucomparehealthcare.com 1.56% 29.05x
allaboutbirds.org 1.05% 26.43x
bbb.org 1.69% 26.10x
pennmedicine.org 1.03% 25.53x
homemetry.com 2.45% 25.37x
investorplace.com 1.26% 24.93x
visitmaryland.org 1.33% 24.08x
findthecompany.com 1.10% 23.76x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 1.46% 20.58x
South Carolina Travel 0.15% 14.51x
Personal Investment & Advisor Researchers 7.88% 13.29x
Hometown Livability 8.60% 13.04x
ISPs & Local Services 0.03% 12.67x
Shopping Catalogs 1.61% 12.49x
Discount Shopping 1.90% 12.04x
England Tourism 0.04% 11.77x
Home Improvement Contractor 0.66% 11.67x
Home Decoration - Crafts & Kids 1.21% 11.65x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male