Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Retired Budget Healthcare Shoppers.
| Interest | Composition | Index |
| Retired Budget Healthcare Shoppers | 23.45% | 17.26x |
| Telemedicine Content Readers | 13.35% | 16.99x |
| Retired Assisted Living Shoppers | 20.90% | 16.95x |
| Federal Employee Benefits Researchers | 21.79% | 16.82x |
| Retired Government Employees | 21.58% | 16.75x |
| Retired Health Insurance Researchers | 21.38% | 16.74x |
| Small Business COVID-19 Relief Researchers | 14.83% | 16.71x |
| Post COVID-19 Restaurant Reopening Researchers | 12.56% | 15.38x |
| Home Buyers | 18.62% | 15.38x |
| Personal Stock Portfolio Managers | 17.79% | 15.13x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Curious about what else the Retirement Planners audience is interested in?
Sign Up
APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.86x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Want to find more of the Retirement Planners audience in the real world?
Sign Up
WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is investmentnews.com.
| Website | Composition | Index |
| investmentnews.com | 1.94% | 19.10x |
| myfederalretirement.com | 1.31% | 16.89x |
| wbal.com | 1.66% | 16.86x |
| heraldmailmedia.com | 3.47% | 16.50x |
| dailylocal.com | 1.80% | 16.36x |
| fredericknewspost.com | 1.91% | 15.30x |
| pottsmerc.com | 1.26% | 15.14x |
| livability.com | 2.78% | 14.91x |
| condo.com | 1.94% | 14.89x |
| stamfordadvocate.com | 4.38% | 14.87x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Want to see more of the websites the Retirement Planners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.
| Content Affinity | Composition | Index |
| Senior Care | 0.06% | 28.48x |
| Chemicals | 0.05% | 16.03x |
| Mid-Atlantic Beaches | 0.07% | 13.81x |
| Hometown Livability | 5.04% | 11.32x |
| Personal Investment & Advisor Researchers | 3.94% | 10.92x |
| Assorted Topics (Events, Tickets, Fitness) | 3.28% | 9.98x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 9.95x |
| Mortgages & Insurance | 0.63% | 8.86x |
| Pre-Built Home Researchers | 0.10% | 8.83x |
| Discount Shopping | 0.13% | 8.82x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Want to see more of the Content Affinities the Retirement Planners audience visits?
Sign Up
DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Retirement Planners audience?
Sign Up