Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 3.2 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 24.54% 19.80x
Retired Budget Healthcare Shoppers 25.90% 19.63x
Retired Health Insurance Researchers 24.41% 19.58x
Home Buyers 23.11% 18.05x
Federal Employee Benefits Researchers 22.93% 18.02x
Retired Government Employees 22.93% 17.99x
Small Business COVID-19 Relief Researchers 15.75% 17.26x
Retirees 20.08% 17.24x
Personal Stock Portfolio Managers 19.50% 17.09x
Telemedicine Content Readers 15.63% 16.92x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.30x
Express 0.01% 1.19x
Mens Wearhouse 0.01% 1.15x
Carhartt 0.10% 0.99x
Maurices 0.01% 0.85x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is theintell.com.

Website Composition Index
theintell.com 1.21% 23.49x
southwest.com 1.23% 21.09x
investmentnews.com 1.59% 20.49x
radaris.com 2.02% 20.24x
wellness.com 1.21% 19.93x
vrbo.com 1.20% 19.34x
rehold.com 1.34% 19.14x
meredith.com 1.06% 19.14x
guidestar.org 1.43% 18.92x
remax.com 1.24% 18.59x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.13% 17.53x
South Carolina Travel 0.07% 14.54x
Chemicals 0.07% 12.11x
Pre-Built Home Researchers 0.46% 11.96x
Franchising 0.04% 11.65x
Personal Investment & Advisor Researchers 3.55% 11.61x
Hometown Livability 5.90% 11.07x
Mid-Atlantic Beaches 0.13% 9.87x
Southern California Cluster 0.03% 9.77x
Assorted Topics (Events, Tickets, Fitness) 5.21% 9.42x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male