Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 2.9 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 33.50% 20.82x
Retired Budget Healthcare Shoppers 30.34% 19.80x
Retired Health Insurance Researchers 30.50% 19.07x
Retirees 30.03% 18.76x
Realtors & Real Estate Researchers 27.38% 17.89x
Home Buyers 27.34% 16.82x
Hardware Shoppers 25.37% 16.57x
Flower & Gift Basket Shoppers 29.62% 16.50x
Online Directory Searchers 27.29% 16.09x
Charitable Organization Supporters 28.23% 15.43x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Chicos.

Location Composition Index
Chicos 0.06% 1.41x
Free People 0.02% 1.40x
Intermix 0.01% 1.38x
REI 0.02% 1.33x
Madewell 0.02% 1.31x
Joe's Jeans 0.00% 1.31x
The North Face 0.02% 1.28x
Hugo Boss 0.01% 1.26x
Lorna Jane 0.00% 1.24x
Ralph Lauren 0.01% 1.22x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is bestguide-retirementcommunities.com.

Website Composition Index
bestguide-retirementcommunities.com 0.55% 83.03x
catholiccharities-md.org 0.14% 81.25x
bge.com 0.13% 66.51x
northernvirginiamag.com 0.23% 65.61x
agingcare.com 0.56% 64.40x
shopfairoaksmall.com 0.18% 62.40x
marylandreporter.com 0.12% 61.33x
amtshows.com 0.16% 60.43x
newhomesguide.com 0.36% 59.82x
arenastage.org 0.61% 59.08x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 4.13% 18.12x
Hometown Livability 9.31% 15.26x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.27% 15.16x
Washington D.C. Hotels 0.04% 13.37x
South Carolina Travel 0.54% 12.24x
Home Decoration - Crafts & Kids 2.33% 11.50x
Bird Watching 1.60% 11.39x
Shopping Catalogs 3.72% 11.03x
Personal Investment & Advisor Researchers 12.35% 11.03x
Pre-Built Home Researchers 4.17% 10.99x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000