Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 3 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 25.28% 15.22x
Retired Budget Healthcare Shoppers 25.79% 15.01x
Retired Health Insurance Researchers 24.43% 14.92x
Federal Employee Benefits Researchers 22.05% 13.53x
Home Buyers 22.57% 13.50x
Retired Government Employees 22.13% 13.44x
Retirees 20.37% 13.15x
Personal Stock Portfolio Managers 18.50% 12.94x
Executive Travelers 18.34% 12.59x
Realtors & Real Estate Researchers 19.34% 12.41x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Express.

Location Composition Index
Express 0.01% 1.55x
Dressbarn 0.01% 1.50x
Old Navy 0.02% 1.28x
The Childrens Place 0.01% 1.17x
Mens Wearhouse 0.01% 1.13x
Victoria's Secret 0.01% 0.95x
Carhartt 0.11% 0.87x
Maurices 0.01% 0.77x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.

Website Composition Index
delwebb.com 1.37% 31.55x
montgomerynews.com 1.02% 19.96x
theintell.com 1.57% 16.98x
rothira.com 1.01% 16.76x
weichert.com 1.61% 16.14x
investmentnews.com 2.07% 16.07x
elderlawanswers.com 1.25% 15.90x
usclimatedata.com 1.48% 15.38x
southwest.com 2.57% 15.11x
landwatch.com 1.04% 15.06x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.28% 17.40x
Pre-Built Home Researchers 0.81% 10.65x
Franchising 0.07% 10.61x
Personal Investment & Advisor Researchers 4.69% 10.37x
South Carolina Travel 0.07% 9.81x
Texas Off-Roading 0.02% 9.67x
Hometown Livability 7.28% 9.62x
Home Decoration - Crafts & Kids 0.36% 9.29x
Mid-Atlantic Beaches 0.18% 8.78x
Weather Information 0.49% 8.37x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male