Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Retired Budget Healthcare Shoppers.
| Interest | Composition | Index |
| Retired Budget Healthcare Shoppers | 22.52% | 22.48x |
| Retired Assisted Living Shoppers | 20.15% | 22.22x |
| Small Business COVID-19 Relief Researchers | 13.28% | 22.11x |
| Retired Health Insurance Researchers | 20.56% | 22.05x |
| Retired Government Employees | 24.03% | 21.85x |
| Federal Employee Benefits Researchers | 23.74% | 21.67x |
| Telemedicine Content Readers | 10.99% | 21.41x |
| Remdesivir Information Researchers | 12.96% | 20.45x |
| Personal Stock Portfolio Managers | 17.64% | 20.42x |
| Retirees | 19.15% | 20.34x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.20x |
| Chicos | 0.02% | 1.18x |
| Gap | 0.02% | 1.09x |
| Hollister | 0.02% | 1.08x |
| Zumiez | 0.02% | 1.00x |
| Journeys | 0.03% | 0.97x |
| J. Crew | 0.01% | 0.97x |
| Dressbarn | 0.02% | 0.97x |
| Forever 21 | 0.01% | 0.92x |
| Jos A. Bank Clothiers | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is dailylocal.com.
| Website | Composition | Index |
| dailylocal.com | 1.65% | 18.70x |
| seekingalpha.com | 4.05% | 18.04x |
| myfederalretirement.com | 2.81% | 17.95x |
| fredericknewspost.com | 2.19% | 17.64x |
| capitalgazette.com | 3.54% | 16.86x |
| livability.com | 2.21% | 16.20x |
| cumberlink.com | 1.12% | 16.15x |
| studyfinds.org | 1.92% | 16.12x |
| wbal.com | 1.54% | 15.99x |
| condo.com | 1.56% | 15.97x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Hometown Livability.
| Content Affinity | Composition | Index |
| Hometown Livability | 3.93% | 13.48x |
| Personal Investment & Advisor Researchers | 2.39% | 13.33x |
| Assorted Topics (Events, Tickets, Fitness) | 2.65% | 11.70x |
| Retail Industry News | 0.04% | 11.29x |
| South Carolina Travel | 0.06% | 10.75x |
| Finance & Accounting Cluster | 2.57% | 10.65x |
| Credit Unions & Consumer Protection | 0.03% | 10.06x |
| Mid-Atlantic Beaches | 0.02% | 9.75x |
| Pharmacy | 0.02% | 9.75x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.04% | 9.75x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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