Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 3.8 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 29.11% 20.45x
Retired Health Insurance Researchers 27.61% 20.01x
Retired Budget Healthcare Shoppers 28.57% 19.86x
Retirees 25.11% 18.56x
Home Buyers 27.19% 18.21x
Recently Retired Individuals 36.67% 17.36x
Realtors & Real Estate Researchers 23.35% 17.36x
Federal Employee Benefits Researchers 24.48% 17.35x
Retired Government Employees 24.35% 17.32x
Online Directory Searchers 24.17% 17.10x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.42x
Chicos 0.02% 1.35x
Mens Wearhouse 0.06% 1.29x
White House Black Market 0.01% 1.26x
Jos A. Bank Clothiers 0.01% 1.20x
Old Navy 0.02% 1.12x
LOFT 0.01% 1.11x
Journeys 0.02% 1.03x
Banana Republic 0.01% 0.96x
Carhartt 0.12% 0.90x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.

Website Composition Index
delwebb.com 2.84% 35.70x
sunriseseniorliving.com 1.17% 22.48x
aacounty.org 1.00% 21.43x
atriaseniorliving.com 1.28% 20.43x
investmentnews.com 3.21% 19.01x
homeaway.com 2.91% 18.60x
rothira.com 2.01% 18.50x
intellicast.com 1.37% 18.17x
roadscholar.org 1.32% 17.73x
usclimatedata.com 3.02% 16.94x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.78% 22.08x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 17.86x
London Tourism 0.09% 14.21x
South Carolina Travel 0.10% 13.84x
Personal Investment & Advisor Researchers 5.90% 13.56x
Hometown Livability 7.77% 13.07x
Pre-Built Home Researchers 1.63% 12.56x
Home Improvement Contractor 0.11% 12.49x
Franchising 0.17% 11.97x
Home Office Products 0.10% 11.64x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male