Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.
| Interest | Composition | Index |
| Retired Assisted Living Shoppers | 30.98% | 20.15x |
| Retired Health Insurance Researchers | 30.03% | 19.38x |
| Retired Budget Healthcare Shoppers | 30.81% | 19.34x |
| Retirees | 29.25% | 18.33x |
| Online Directory Searchers | 28.38% | 17.14x |
| Recently Retired Individuals | 40.75% | 17.11x |
| Home Buyers | 32.45% | 17.04x |
| Realtors & Real Estate Researchers | 28.25% | 16.99x |
| Federal Employee Benefits Researchers | 27.43% | 16.97x |
| Retired Government Employees | 27.65% | 16.86x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.37x |
| The North Face | 0.02% | 1.34x |
| Talbots | 0.03% | 1.28x |
| Lululemon | 0.04% | 1.28x |
| REI | 0.01% | 1.27x |
| American Apparel | 0.02% | 1.24x |
| Tommy Bahama | 0.01% | 1.22x |
| Madewell | 0.02% | 1.22x |
| White House Black Market | 0.06% | 1.22x |
| Jos A. Bank Clothiers | 0.04% | 1.21x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.
| Website | Composition | Index |
| delwebb.com | 3.62% | 32.82x |
| sunriseseniorliving.com | 1.23% | 25.34x |
| ucomparehealthcare.com | 1.12% | 24.01x |
| bbb.org | 1.12% | 20.76x |
| homemetry.com | 1.75% | 20.72x |
| lakehouse.com | 1.20% | 19.25x |
| homeaway.com | 3.92% | 18.64x |
| investors.com | 6.84% | 18.31x |
| intellicast.com | 1.71% | 18.10x |
| irs.com | 1.06% | 18.01x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.
| Content Affinity | Composition | Index |
| Senior Care | 1.13% | 18.51x |
| Personal Investment & Advisor Researchers | 6.94% | 12.05x |
| Hometown Livability | 7.86% | 11.88x |
| South Carolina Travel | 0.11% | 11.75x |
| Discount Shopping | 1.42% | 10.75x |
| Shopping Catalogs | 1.35% | 10.75x |
| Home Improvement Contractor | 0.46% | 10.65x |
| Mid-Atlantic Beaches | 0.22% | 10.64x |
| England Tourism | 0.03% | 10.62x |
| Pre-Built Home Researchers | 2.14% | 10.51x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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