Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 4.3 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 32.99% 26.02x
Retired Health Insurance Researchers 30.93% 25.65x
Retired Budget Healthcare Shoppers 32.08% 25.46x
Retirees 30.51% 24.10x
Home Buyers 30.16% 23.56x
Realtors & Real Estate Researchers 28.76% 23.36x
Recently Retired Individuals 43.40% 22.83x
Online Directory Searchers 28.99% 22.74x
Flower & Gift Basket Shoppers 31.01% 22.28x
Hardware Shoppers 27.41% 22.17x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.63x
Bonobos 0.10% 1.55x
White House Black Market 0.40% 1.46x
Johnston and Murphy 0.59% 1.38x
Mens Wearhouse 0.46% 1.29x
Uniqlo 0.02% 1.27x
Talbots 0.04% 1.18x
Ann Taylor 0.02% 1.18x
Topshop 0.02% 1.13x
Chicos 0.05% 1.12x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.

Website Composition Index
delwebb.com 3.97% 35.45x
sunriseseniorliving.com 1.50% 30.01x
visitmaryland.org 1.28% 27.22x
ucomparehealthcare.com 1.76% 26.68x
allaboutbirds.org 1.14% 24.51x
pennmedicine.org 1.13% 24.43x
bbb.org 1.92% 24.32x
investorplace.com 1.44% 23.42x
homemetry.com 2.76% 23.42x
rvparkreviews.com 1.03% 22.97x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 1.60% 20.41x
South Carolina Travel 0.16% 13.89x
Personal Investment & Advisor Researchers 8.27% 13.53x
Hometown Livability 8.51% 12.91x
Shopping Catalogs 1.78% 12.52x
ISPs & Local Services 0.03% 12.18x
London Tourism 0.16% 11.76x
Home Decoration - Crafts & Kids 1.28% 11.76x
Mail Order Food 1.21% 11.73x
Discount Shopping 2.13% 11.63x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male