Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Retirement Financial Account Researchers.
| Interest | Composition | Index |
| Retirement Financial Account Researchers | 19.48% | 22.17x |
| Retired Government Employees | 22.57% | 21.09x |
| Retired Assisted Living Shoppers | 17.70% | 21.07x |
| Federal Employee Benefits Researchers | 22.23% | 20.99x |
| Retired Budget Healthcare Shoppers | 20.12% | 20.74x |
| Small Business COVID-19 Relief Researchers | 12.27% | 20.25x |
| Telemedicine Content Readers | 10.54% | 20.17x |
| Personal Stock Portfolio Managers | 15.68% | 20.11x |
| Retirees | 16.04% | 19.92x |
| Federal Government Discount Researchers | 20.18% | 18.81x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.50x |
| Eddie Bauer | 0.01% | 1.29x |
| H&M | 0.01% | 1.23x |
| Buckle | 0.01% | 1.09x |
| Zumiez | 0.02% | 1.04x |
| Chicos | 0.01% | 0.99x |
| Carhartt | 0.11% | 0.95x |
| Urban Outfitters | 0.01% | 0.93x |
| Express | 0.01% | 0.86x |
| Maurices | 0.03% | 0.86x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is myfederalretirement.com.
| Website | Composition | Index |
| myfederalretirement.com | 2.93% | 19.89x |
| seekingalpha.com | 1.79% | 17.26x |
| dailylocal.com | 1.54% | 16.47x |
| fredericknewspost.com | 1.77% | 16.34x |
| capitalgazette.com | 2.64% | 15.86x |
| wbal.com | 1.19% | 15.80x |
| investors.com | 14.14% | 15.34x |
| foreignaffairs.com | 1.31% | 15.01x |
| bloombergquint.com | 1.91% | 14.91x |
| wboc.com | 1.51% | 14.39x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 1.59% | 12.74x |
| Hometown Livability | 3.56% | 12.07x |
| Assorted Topics (Events, Tickets, Fitness) | 3.78% | 11.52x |
| Finance & Accounting Cluster | 3.52% | 9.77x |
| Oil & Energy | 0.05% | 9.08x |
| Public Policy Media | 0.69% | 8.91x |
| Space & National Security | 3.13% | 8.73x |
| Cuba & Mexico Media | 0.02% | 8.69x |
| Weather Information | 0.04% | 8.41x |
| Retail Industry News | 0.03% | 8.27x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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