Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 2 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 19.48% 22.17x
Retired Government Employees 22.57% 21.09x
Retired Assisted Living Shoppers 17.70% 21.07x
Federal Employee Benefits Researchers 22.23% 20.99x
Retired Budget Healthcare Shoppers 20.12% 20.74x
Small Business COVID-19 Relief Researchers 12.27% 20.25x
Telemedicine Content Readers 10.54% 20.17x
Personal Stock Portfolio Managers 15.68% 20.11x
Retirees 16.04% 19.92x
Federal Government Discount Researchers 20.18% 18.81x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is LOFT.

Location Composition Index
LOFT 0.02% 1.50x
Eddie Bauer 0.01% 1.29x
H&M 0.01% 1.23x
Buckle 0.01% 1.09x
Zumiez 0.02% 1.04x
Chicos 0.01% 0.99x
Carhartt 0.11% 0.95x
Urban Outfitters 0.01% 0.93x
Express 0.01% 0.86x
Maurices 0.03% 0.86x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 2.93% 19.89x
seekingalpha.com 1.79% 17.26x
dailylocal.com 1.54% 16.47x
fredericknewspost.com 1.77% 16.34x
capitalgazette.com 2.64% 15.86x
wbal.com 1.19% 15.80x
investors.com 14.14% 15.34x
foreignaffairs.com 1.31% 15.01x
bloombergquint.com 1.91% 14.91x
wboc.com 1.51% 14.39x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 1.59% 12.74x
Hometown Livability 3.56% 12.07x
Assorted Topics (Events, Tickets, Fitness) 3.78% 11.52x
Finance & Accounting Cluster 3.52% 9.77x
Oil & Energy 0.05% 9.08x
Public Policy Media 0.69% 8.91x
Space & National Security 3.13% 8.73x
Cuba & Mexico Media 0.02% 8.69x
Weather Information 0.04% 8.41x
Retail Industry News 0.03% 8.27x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male