Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.
| Interest | Composition | Index |
| Retired Assisted Living Shoppers | 31.31% | 43.43x |
| Retired Health Insurance Researchers | 28.27% | 42.13x |
| Retired Budget Healthcare Shoppers | 29.78% | 41.29x |
| Retirees | 29.33% | 40.16x |
| Realtors & Real Estate Researchers | 27.96% | 38.69x |
| Home Buyers | 28.17% | 37.69x |
| Online Directory Searchers | 26.48% | 36.68x |
| Hardware Shoppers | 26.75% | 36.11x |
| Home Custom Bedroom Decorators | 24.19% | 35.97x |
| Online Health Researchers | 24.17% | 35.75x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.03% | 2.01x |
| The North Face | 0.03% | 1.69x |
| Jos A. Bank Clothiers | 0.37% | 1.65x |
| Bonobos | 0.06% | 1.60x |
| Uniqlo | 0.01% | 1.49x |
| Tommy Bahama | 0.02% | 1.41x |
| Ann Taylor | 0.02% | 1.38x |
| J. Crew | 0.03% | 1.36x |
| Gap | 0.06% | 1.34x |
| Johnston and Murphy | 0.12% | 1.33x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is newhomesource.com.
| Website | Composition | Index |
| newhomesource.com | 1.26% | 49.13x |
| delwebb.com | 5.23% | 45.65x |
| bethesdamagazine.com | 1.18% | 45.49x |
| genesishcc.com | 1.19% | 45.35x |
| fivestarseniorliving.com | 2.01% | 42.27x |
| foxroach.com | 1.14% | 41.33x |
| irahelp.com | 1.02% | 40.98x |
| greatbigcanvas.com | 1.64% | 38.71x |
| sunriseseniorliving.com | 2.54% | 36.64x |
| healthgrove.com | 1.21% | 35.25x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.
| Content Affinity | Composition | Index |
| Senior Care | 3.09% | 25.97x |
| Washington D.C. Hotels | 0.02% | 19.03x |
| South Carolina Travel | 0.37% | 17.31x |
| Hometown Livability | 9.78% | 16.41x |
| Personal Investment & Advisor Researchers | 11.86% | 15.59x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.21% | 14.73x |
| Home Decoration - Crafts & Kids | 2.10% | 14.64x |
| Shopping Catalogs | 3.19% | 14.45x |
| Holiday Gifts | 0.93% | 14.29x |
| Bird Watching | 1.29% | 14.21x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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