Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 3.4 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 26.62% 19.83x
Retired Health Insurance Researchers 25.53% 19.25x
Retired Budget Healthcare Shoppers 26.39% 19.04x
Retirees 22.11% 17.89x
Home Buyers 25.52% 17.08x
Federal Employee Benefits Researchers 23.08% 17.02x
Retired Government Employees 22.90% 16.95x
Realtors & Real Estate Researchers 21.08% 16.43x
Personal Stock Portfolio Managers 20.66% 16.35x
Online Directory Searchers 22.16% 16.10x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.35x
Carhartt 0.11% 0.93x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.

Website Composition Index
delwebb.com 1.96% 35.98x
investmentnews.com 2.28% 19.68x
rothira.com 1.33% 18.40x
homeaway.com 1.67% 18.01x
elderlawanswers.com 1.67% 17.32x
usclimatedata.com 2.07% 17.19x
weichert.com 2.17% 17.05x
theintell.com 1.67% 17.01x
southwest.com 3.89% 16.40x
verizon.com 1.35% 16.39x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.50% 22.63x
South Carolina Travel 0.09% 14.91x
Personal Investment & Advisor Researchers 5.34% 12.99x
Pre-Built Home Researchers 1.14% 12.79x
Franchising 0.10% 12.06x
Hometown Livability 7.38% 11.93x
Home Improvement Contractor 0.05% 11.45x
Mid-Atlantic Beaches 0.15% 11.27x
Weather Information 0.65% 10.47x
Beach Vacations 1.85% 10.47x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male