Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 3 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 31.31% 43.43x
Retired Health Insurance Researchers 28.27% 42.13x
Retired Budget Healthcare Shoppers 29.78% 41.29x
Retirees 29.33% 40.16x
Realtors & Real Estate Researchers 27.96% 38.69x
Home Buyers 28.17% 37.69x
Online Directory Searchers 26.48% 36.68x
Hardware Shoppers 26.75% 36.11x
Home Custom Bedroom Decorators 24.19% 35.97x
Online Health Researchers 24.17% 35.75x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 2.01x
The North Face 0.03% 1.69x
Jos A. Bank Clothiers 0.37% 1.65x
Bonobos 0.06% 1.60x
Uniqlo 0.01% 1.49x
Tommy Bahama 0.02% 1.41x
Ann Taylor 0.02% 1.38x
J. Crew 0.03% 1.36x
Gap 0.06% 1.34x
Johnston and Murphy 0.12% 1.33x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is newhomesource.com.

Website Composition Index
newhomesource.com 1.26% 49.13x
delwebb.com 5.23% 45.65x
bethesdamagazine.com 1.18% 45.49x
genesishcc.com 1.19% 45.35x
fivestarseniorliving.com 2.01% 42.27x
foxroach.com 1.14% 41.33x
irahelp.com 1.02% 40.98x
greatbigcanvas.com 1.64% 38.71x
sunriseseniorliving.com 2.54% 36.64x
healthgrove.com 1.21% 35.25x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 3.09% 25.97x
Washington D.C. Hotels 0.02% 19.03x
South Carolina Travel 0.37% 17.31x
Hometown Livability 9.78% 16.41x
Personal Investment & Advisor Researchers 11.86% 15.59x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.21% 14.73x
Home Decoration - Crafts & Kids 2.10% 14.64x
Shopping Catalogs 3.19% 14.45x
Holiday Gifts 0.93% 14.29x
Bird Watching 1.29% 14.21x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male