Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 1 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Federal Government Discount Researchers.

Interest Composition Index
Federal Government Discount Researchers 61.08% 65.50x
Retirees 34.42% 55.72x
Retirement Financial Account Researchers 30.74% 52.26x
Recently Retired Individuals 72.21% 47.68x
Identity Theft Protection Researchers 19.44% 47.29x
Federal Employees 37.06% 47.20x
Retired Government Employees 35.92% 42.37x
Personal Stock Portfolio Managers 27.97% 39.02x
Credit Card Researchers 32.96% 38.71x
Federal Employee Benefits Researchers 32.88% 38.05x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.16x
Lululemon 0.02% 1.77x
H&M 0.02% 1.56x
The Childrens Place 0.01% 1.43x
Dressbarn 0.01% 1.42x
Old Navy 0.03% 1.41x
Talbots 0.02% 1.40x
Lane Bryant 0.01% 1.24x
Zumiez 0.03% 1.07x
Urban Outfitters 0.02% 1.07x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is fedsmith.com.

Website Composition Index
fedsmith.com 10.72% 85.71x
federalnewsnetwork.com 12.42% 83.47x
myfederalretirement.com 9.26% 82.73x
irahelp.com 1.73% 62.79x
fedsdatacenter.com 1.47% 61.18x
fedweek.com 3.28% 59.29x
moaa.org 1.75% 40.50x
irs.gov 2.34% 33.32x
militarybenefits.info 3.16% 32.66x
mrmoneymustache.com 1.28% 32.09x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 2.31% 26.93x
Space & National Security 7.86% 24.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 24.66x
US Military Cluster 1.59% 24.28x
Personal Finance Researchers 1.19% 23.50x
Assorted Topics (Events, Tickets, Fitness) 5.99% 17.71x
Telescopes 0.08% 17.67x
Survival Guides 0.09% 17.67x
Finance & Accounting Cluster 5.80% 16.59x
Accounting 1.10% 16.17x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male