Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Federal Government Discount Researchers.
| Interest | Composition | Index |
| Federal Government Discount Researchers | 47.04% | 75.05x |
| Retirement Financial Account Researchers | 15.54% | 62.77x |
| Recently Retired Individuals | 68.98% | 58.13x |
| Retirees | 29.11% | 51.75x |
| Identity Theft Protection Researchers | 27.42% | 48.18x |
| Federal Employees | 36.50% | 45.93x |
| Personal Stock Portfolio Managers | 27.87% | 36.36x |
| Federal Employee Benefits Researchers | 28.15% | 34.96x |
| Credit Card Researchers | 31.03% | 34.89x |
| Disability Insurance Researchers | 25.86% | 34.02x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.33x |
| Old Navy | 0.01% | 1.07x |
| Maurices | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is myfederalretirement.com.
| Website | Composition | Index |
| myfederalretirement.com | 6.94% | 76.68x |
| federalnewsnetwork.com | 10.77% | 74.53x |
| fedsmith.com | 16.96% | 60.90x |
| fedsdatacenter.com | 1.17% | 58.11x |
| irahelp.com | 1.15% | 52.84x |
| fedweek.com | 2.43% | 46.00x |
| moaa.org | 1.30% | 36.30x |
| irs.gov | 1.88% | 36.05x |
| thefinancebuff.com | 1.03% | 28.60x |
| amomedia.com | 3.81% | 26.96x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 6.76% | 28.27x |
| Personal Investment & Advisor Researchers | 1.24% | 24.02x |
| Personal Finance Researchers | 0.52% | 17.38x |
| Finance & Accounting Cluster | 3.00% | 16.80x |
| Accounting | 0.75% | 16.39x |
| US Military Cluster | 0.67% | 16.37x |
| Assorted Topics (Events, Tickets, Fitness) | 3.94% | 15.73x |
| Comedy Content | 0.09% | 14.70x |
| Humor & Entertainment | 0.14% | 13.83x |
| Cakes & Sweets | 0.19% | 12.80x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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