Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Federal Government Discount Researchers.
| Interest | Composition | Index |
| Federal Government Discount Researchers | 61.08% | 65.50x |
| Retirees | 34.42% | 55.72x |
| Retirement Financial Account Researchers | 30.74% | 52.26x |
| Recently Retired Individuals | 72.21% | 47.68x |
| Identity Theft Protection Researchers | 19.44% | 47.29x |
| Federal Employees | 37.06% | 47.20x |
| Retired Government Employees | 35.92% | 42.37x |
| Personal Stock Portfolio Managers | 27.97% | 39.02x |
| Credit Card Researchers | 32.96% | 38.71x |
| Federal Employee Benefits Researchers | 32.88% | 38.05x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 2.16x |
| Lululemon | 0.02% | 1.77x |
| H&M | 0.02% | 1.56x |
| The Childrens Place | 0.01% | 1.43x |
| Dressbarn | 0.01% | 1.42x |
| Old Navy | 0.03% | 1.41x |
| Talbots | 0.02% | 1.40x |
| Lane Bryant | 0.01% | 1.24x |
| Zumiez | 0.03% | 1.07x |
| Urban Outfitters | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is fedsmith.com.
| Website | Composition | Index |
| fedsmith.com | 10.72% | 85.71x |
| federalnewsnetwork.com | 12.42% | 83.47x |
| myfederalretirement.com | 9.26% | 82.73x |
| irahelp.com | 1.73% | 62.79x |
| fedsdatacenter.com | 1.47% | 61.18x |
| fedweek.com | 3.28% | 59.29x |
| moaa.org | 1.75% | 40.50x |
| irs.gov | 2.34% | 33.32x |
| militarybenefits.info | 3.16% | 32.66x |
| mrmoneymustache.com | 1.28% | 32.09x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 2.31% | 26.93x |
| Space & National Security | 7.86% | 24.93x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 24.66x |
| US Military Cluster | 1.59% | 24.28x |
| Personal Finance Researchers | 1.19% | 23.50x |
| Assorted Topics (Events, Tickets, Fitness) | 5.99% | 17.71x |
| Telescopes | 0.08% | 17.67x |
| Survival Guides | 0.09% | 17.67x |
| Finance & Accounting Cluster | 5.80% | 16.59x |
| Accounting | 1.10% | 16.17x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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