Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 14.01% | 19.55x |
| Small Business COVID-19 Relief Researchers | 15.39% | 19.52x |
| Retired Budget Healthcare Shoppers | 24.22% | 19.41x |
| Retired Government Employees | 24.71% | 19.34x |
| Retired Assisted Living Shoppers | 22.16% | 19.29x |
| Federal Employee Benefits Researchers | 24.34% | 19.22x |
| Retired Health Insurance Researchers | 21.86% | 19.14x |
| Remdesivir Information Researchers | 14.70% | 18.35x |
| Post COVID-19 Restaurant Reopening Researchers | 13.69% | 18.09x |
| Personal Stock Portfolio Managers | 19.40% | 17.77x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.54x |
| Talbots | 0.01% | 1.31x |
| Jos A. Bank Clothiers | 0.02% | 1.25x |
| Forever 21 | 0.01% | 1.19x |
| Banana Republic | 0.02% | 1.17x |
| LOFT | 0.02% | 1.13x |
| White House Black Market | 0.02% | 1.01x |
| Gap | 0.01% | 0.99x |
| Express | 0.02% | 0.98x |
| Old Navy | 0.03% | 0.97x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is investmentnews.com.
| Website | Composition | Index |
| investmentnews.com | 1.37% | 23.00x |
| myfederalretirement.com | 1.88% | 19.66x |
| wbal.com | 1.65% | 17.12x |
| dailylocal.com | 1.82% | 17.10x |
| etf.com | 1.05% | 16.37x |
| heraldmailmedia.com | 3.27% | 15.87x |
| blockshopper.com | 1.95% | 15.56x |
| fredericknewspost.com | 2.28% | 15.52x |
| capitalgazette.com | 4.34% | 15.37x |
| livability.com | 2.84% | 15.20x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Chemicals.
| Content Affinity | Composition | Index |
| Chemicals | 0.02% | 12.65x |
| Hometown Livability | 5.04% | 12.04x |
| Personal Investment & Advisor Researchers | 3.33% | 11.91x |
| Mid-Atlantic Beaches | 0.04% | 11.04x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 10.49x |
| Assorted Topics (Events, Tickets, Fitness) | 3.00% | 10.28x |
| Finance & Accounting Cluster | 3.01% | 9.82x |
| Virginia Athletics | 0.11% | 9.57x |
| Public Policy Media | 0.97% | 9.47x |
| Institutional Investing | 0.03% | 9.27x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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