Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 2.9 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 34.73% 23.32x
Retired Health Insurance Researchers 31.65% 22.00x
Retired Budget Healthcare Shoppers 33.53% 21.68x
Retirees 31.13% 20.96x
Realtors & Real Estate Researchers 28.61% 20.27x
Home Buyers 28.54% 19.27x
Home Custom Bedroom Decorators 27.52% 19.27x
Custom Home Lighting Shoppers 27.52% 19.27x
Flower & Gift Basket Shoppers 28.95% 19.12x
Hardware Shoppers 26.62% 18.97x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.82x
Chicos 0.07% 1.69x
LL Bean 0.01% 1.67x
Jos A. Bank Clothiers 0.11% 1.62x
Tommy Bahama 0.03% 1.55x
Intermix 0.01% 1.49x
J. Crew 0.05% 1.49x
Banana Republic 0.05% 1.46x
Club Monaco 0.01% 1.44x
Patagonia 0.01% 1.33x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.

Website Composition Index
delwebb.com 5.01% 55.62x
newhomesource.com 1.79% 54.67x
bethesdamagazine.com 1.66% 51.05x
genesishcc.com 1.69% 48.26x
foxroach.com 1.51% 44.58x
whatscheaper.com 1.03% 41.41x
ml.com 1.16% 41.01x
fivestarseniorliving.com 2.71% 40.51x
irahelp.com 1.25% 38.88x
healthgrove.com 1.68% 38.63x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 3.86% 19.84x
Hometown Livability 9.08% 15.90x
Washington D.C. Hotels 0.04% 15.34x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.26% 14.94x
South Carolina Travel 0.49% 13.70x
Bird Watching 1.49% 12.85x
Home Decoration - Crafts & Kids 2.32% 12.28x
Shopping Catalogs 3.64% 12.19x
Personal Investment & Advisor Researchers 12.66% 12.18x
Holiday Gifts 1.13% 12.02x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male