Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 1.8 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 23.40% 40.61x
Home-Made Face Mask Researchers 11.82% 40.21x
Retired Health Insurance Researchers 21.64% 38.83x
Small Business COVID-19 Relief Researchers 12.70% 37.81x
Retired Assisted Living Shoppers 20.63% 37.42x
Telemedicine Content Readers 13.58% 37.29x
Personal Stock Portfolio Managers 17.74% 36.04x
Federal Employee Benefits Researchers 18.62% 35.95x
Retired Government Employees 18.74% 35.43x
Kitchen Stove Shoppers 20.50% 35.22x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.91x
Carhartt 0.06% 1.28x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is theintell.com.

Website Composition Index
theintell.com 1.06% 19.84x
investmentnews.com 1.81% 17.09x
radaris.com 1.16% 16.66x
dailylocal.com 1.89% 15.60x
wbal.com 1.75% 15.32x
condo.com 2.02% 15.02x
heraldmailmedia.com 3.63% 14.94x
pottsmerc.com 1.31% 14.84x
myfederalretirement.com 1.39% 14.79x
philly.com 1.29% 14.65x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Hometown Livability.

Content Affinity Composition Index
Hometown Livability 6.16% 19.91x
Furniture & Home Improvement 1.64% 19.64x
Women Shoppers 2.01% 17.14x
Personal Investment & Advisor Researchers 3.40% 16.57x
Mortgages & Insurance 1.01% 14.73x
Franchising 0.03% 14.43x
Personal Finance Researchers 1.51% 14.14x
Furniture Shopping 3.27% 13.93x
Assorted Topics (Events, Tickets, Fitness) 3.77% 13.60x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 1.13% 13.60x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male