Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 1 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Federal Government Discount Researchers.

Interest Composition Index
Federal Government Discount Researchers 47.04% 75.05x
Retirement Financial Account Researchers 15.54% 62.77x
Recently Retired Individuals 68.98% 58.13x
Retirees 29.11% 51.75x
Identity Theft Protection Researchers 27.42% 48.18x
Federal Employees 36.50% 45.93x
Personal Stock Portfolio Managers 27.87% 36.36x
Federal Employee Benefits Researchers 28.15% 34.96x
Credit Card Researchers 31.03% 34.89x
Disability Insurance Researchers 25.86% 34.02x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.33x
Old Navy 0.01% 1.07x
Maurices 0.02% 1.01x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 6.94% 76.68x
federalnewsnetwork.com 10.77% 74.53x
fedsmith.com 16.96% 60.90x
fedsdatacenter.com 1.17% 58.11x
irahelp.com 1.15% 52.84x
fedweek.com 2.43% 46.00x
moaa.org 1.30% 36.30x
irs.gov 1.88% 36.05x
thefinancebuff.com 1.03% 28.60x
amomedia.com 3.81% 26.96x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 6.76% 28.27x
Personal Investment & Advisor Researchers 1.24% 24.02x
Personal Finance Researchers 0.52% 17.38x
Finance & Accounting Cluster 3.00% 16.80x
Accounting 0.75% 16.39x
US Military Cluster 0.67% 16.37x
Assorted Topics (Events, Tickets, Fitness) 3.94% 15.73x
Comedy Content 0.09% 14.70x
Humor & Entertainment 0.14% 13.83x
Cakes & Sweets 0.19% 12.80x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male