Explore the Retirement Planners Audience
Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Retirement Planners audience.
INTERESTS
The Retirement Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retirement Planners audience is Retired Budget Healthcare Shoppers.
| Interest | Composition | Index |
| Retired Budget Healthcare Shoppers | 23.40% | 40.61x |
| Home-Made Face Mask Researchers | 11.82% | 40.21x |
| Retired Health Insurance Researchers | 21.64% | 38.83x |
| Small Business COVID-19 Relief Researchers | 12.70% | 37.81x |
| Retired Assisted Living Shoppers | 20.63% | 37.42x |
| Telemedicine Content Readers | 13.58% | 37.29x |
| Personal Stock Portfolio Managers | 17.74% | 36.04x |
| Federal Employee Benefits Researchers | 18.62% | 35.95x |
| Retired Government Employees | 18.74% | 35.43x |
| Kitchen Stove Shoppers | 20.50% | 35.22x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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APPAREL RETAILERS
The Retirement Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retirement Planners audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.91x |
| Carhartt | 0.06% | 1.28x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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WEBSITES
The Retirement Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Retirement Planners audience is theintell.com.
| Website | Composition | Index |
| theintell.com | 1.06% | 19.84x |
| investmentnews.com | 1.81% | 17.09x |
| radaris.com | 1.16% | 16.66x |
| dailylocal.com | 1.89% | 15.60x |
| wbal.com | 1.75% | 15.32x |
| condo.com | 2.02% | 15.02x |
| heraldmailmedia.com | 3.63% | 14.94x |
| pottsmerc.com | 1.31% | 14.84x |
| myfederalretirement.com | 1.39% | 14.79x |
| philly.com | 1.29% | 14.65x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retirement Planners audience is Hometown Livability.
| Content Affinity | Composition | Index |
| Hometown Livability | 6.16% | 19.91x |
| Furniture & Home Improvement | 1.64% | 19.64x |
| Women Shoppers | 2.01% | 17.14x |
| Personal Investment & Advisor Researchers | 3.40% | 16.57x |
| Mortgages & Insurance | 1.01% | 14.73x |
| Franchising | 0.03% | 14.43x |
| Personal Finance Researchers | 1.51% | 14.14x |
| Furniture Shopping | 3.27% | 13.93x |
| Assorted Topics (Events, Tickets, Fitness) | 3.77% | 13.60x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 1.13% | 13.60x |
Composition Percentage:
The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
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DEMOGRAPHICS
The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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