Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 2.8 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Budget Healthcare Shoppers.

Interest Composition Index
Retired Budget Healthcare Shoppers 23.45% 17.26x
Telemedicine Content Readers 13.35% 16.99x
Retired Assisted Living Shoppers 20.90% 16.95x
Federal Employee Benefits Researchers 21.79% 16.82x
Retired Government Employees 21.58% 16.75x
Retired Health Insurance Researchers 21.38% 16.74x
Small Business COVID-19 Relief Researchers 14.83% 16.71x
Post COVID-19 Restaurant Reopening Researchers 12.56% 15.38x
Home Buyers 18.62% 15.38x
Personal Stock Portfolio Managers 17.79% 15.13x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.86x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is investmentnews.com.

Website Composition Index
investmentnews.com 1.94% 19.10x
myfederalretirement.com 1.31% 16.89x
wbal.com 1.66% 16.86x
heraldmailmedia.com 3.47% 16.50x
dailylocal.com 1.80% 16.36x
fredericknewspost.com 1.91% 15.30x
pottsmerc.com 1.26% 15.14x
livability.com 2.78% 14.91x
condo.com 1.94% 14.89x
stamfordadvocate.com 4.38% 14.87x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.06% 28.48x
Chemicals 0.05% 16.03x
Mid-Atlantic Beaches 0.07% 13.81x
Hometown Livability 5.04% 11.32x
Personal Investment & Advisor Researchers 3.94% 10.92x
Assorted Topics (Events, Tickets, Fitness) 3.28% 9.98x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 9.95x
Mortgages & Insurance 0.63% 8.86x
Pre-Built Home Researchers 0.10% 8.83x
Discount Shopping 0.13% 8.82x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male