Dstillery Audiences

RETIREMENT PLANNERS

Audience Size: 3.4 Million Devices

Explore the Retirement Planners Audience

Below you'll find more information about the Retirement Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Retirement Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planners audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 30.66% 28.22x
Retired Health Insurance Researchers 28.45% 27.45x
Retired Budget Healthcare Shoppers 29.95% 27.16x
Retirees 30.81% 25.62x
Realtors & Real Estate Researchers 28.70% 24.85x
Home Buyers 29.42% 24.66x
Online Directory Searchers 28.84% 23.50x
Hardware Shoppers 27.91% 23.48x
Flower & Gift Basket Shoppers 29.45% 23.41x
Home Custom Bedroom Decorators 24.00% 23.08x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Interest attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.62x
Intermix 0.02% 1.48x
Bonobos 0.10% 1.47x
White House Black Market 0.34% 1.32x
Johnston and Murphy 0.39% 1.31x
Mens Wearhouse 0.53% 1.25x
Chicos 0.07% 1.23x
Ralph Lauren 0.02% 1.21x
Zara 0.03% 1.18x
Madewell 0.04% 1.18x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Location attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planners audience is delwebb.com.

Website Composition Index
delwebb.com 4.80% 32.77x
fivestarseniorliving.com 1.49% 30.72x
greatbigcanvas.com 1.21% 28.11x
sunriseseniorliving.com 2.08% 27.17x
federalnewsradio.com 1.18% 25.65x
visitmaryland.org 1.88% 25.04x
credio.com 1.11% 23.93x
ucomparehealthcare.com 2.66% 23.86x
schwab.com 1.24% 23.38x
discoverlancaster.com 1.10% 22.92x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Web attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planners audience is Senior Care.

Content Affinity Composition Index
Senior Care 2.46% 20.99x
Washington D.C. Hotels 0.02% 18.71x
South Carolina Travel 0.28% 13.84x
Personal Investment & Advisor Researchers 10.39% 13.32x
Hometown Livability 9.75% 13.12x
Shopping Catalogs 2.65% 12.69x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.19% 12.30x
ISPs & Local Services 0.06% 12.27x
Home Decoration - Crafts & Kids 1.82% 12.13x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 12.06x
Composition Percentage: The overlap percentage between the Retirement Planners audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male