RETIREMENT PLANNING AMID COVID-19

Audience Size: 1.2 Million Devices

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Explore the Retirement Planning Amid Covid-19 Audience

Below you'll find more information about the Retirement Planning Amid Covid-19 audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Retirement Planning Amid Covid-19 audience.

INTERESTS

The Retirement Planning Amid Covid-19 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planning Amid Covid-19 audience is COVID Vaccine Researchers.

Interest	Composition	Index
COVID Vaccine Researchers	36.88%	52.40x
Financial News Readers	29.02%	51.64x
Liberal News Readers	25.21%	44.31x
Financial Business Intelligence Researchers	29.10%	43.74x
COVID Testing Researchers	22.57%	42.21x
Remdesivir Information Researchers	24.73%	42.15x
Personal Stock Portfolio Managers	30.94%	41.26x
Small Business COVID-19 Relief Researchers	22.52%	40.28x
Advertising Professionals	25.62%	38.51x
2020 Holiday Season Sale News Researchers	28.17%	38.15x

Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Interest attribute.

Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.

APPAREL RETAILERS

The Retirement Planning Amid Covid-19 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planning Amid Covid-19 audience is H&M.

Location	Composition	Index
H&M	0.01%	1.74x
Gymboree	0.01%	1.55x
Old Navy	0.03%	1.45x
Jos A. Bank Clothiers	0.01%	1.37x
LOFT	0.01%	1.34x
Banana Republic	0.01%	1.30x
Lane Bryant	0.01%	1.29x
The Childrens Place	0.02%	1.23x
Express	0.01%	1.15x
Victoria's Secret	0.01%	0.83x

Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Location attribute.

Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.

WEBSITES

The Retirement Planning Amid Covid-19 audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planning Amid Covid-19 audience is telemundo.com.

Website	Composition	Index
telemundo.com	21.89%	57.56x
ft.com	1.03%	55.44x
ccn.com	1.73%	52.51x
dailygalaxy.com	1.78%	41.14x
seekingalpha.com	5.30%	40.60x
theconversation.com	2.25%	36.39x
awealthofcommonsense.com	3.13%	36.03x
cruxnow.com	1.44%	32.98x
thehackernews.com	1.32%	32.90x
housingwire.com	1.88%	32.71x

Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Web attribute.

Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planning Amid Covid-19 audience is Personal Investment & Advisor Researchers.

Content Affinity	Composition	Index
Personal Investment & Advisor Researchers	2.88%	22.76x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.21%	21.08x
Space & National Security	5.27%	17.02x
Small Business Resources	26.87%	16.97x
Mobile Industry Information	0.26%	16.83x
Assorted Topics (Power Trains, Drones, Web Design)	0.17%	16.75x
Liberal Media	30.82%	15.93x
Data Centers	0.54%	14.89x
Finance & Accounting Cluster	4.35%	14.88x
San Francisco Bay Area Cluster	12.08%	14.69x

Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Content Affinity attribute.

Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.

DEMOGRAPHICS

The Retirement Planning Amid Covid-19 audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male