Dstillery Audiences

RETIREMENT PLANNING AMID COVID-19

Audience Size: 3 Million Devices

Explore the Retirement Planning Amid Covid-19 Audience

Below you'll find more information about the Retirement Planning Amid Covid-19 audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Retirement Planning Amid Covid-19 audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planning Amid Covid-19 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planning Amid Covid-19 audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 15.32% 30.96x
COVID Testing Researchers 8.02% 26.78x
Personal Stock Portfolio Managers 19.62% 24.90x
Retirement Financial Account Researchers 8.65% 24.90x
Financial News Readers 19.00% 22.98x
Identity Theft Protection Researchers 13.71% 21.83x
COVID Treatment Researchers 14.22% 21.80x
Cord Cutters 10.69% 20.91x
Women’s Lifestyle Blogs Researchers 5.38% 20.64x
Advertising Professionals 12.55% 20.53x
Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Interest attribute.
Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planning Amid Covid-19 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planning Amid Covid-19 audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.11x
Express 0.01% 1.08x
Mens Wearhouse 0.01% 1.05x
American Eagle Outfitters 0.01% 1.03x
Zumiez 0.02% 0.97x
Urban Outfitters 0.01% 0.88x
Journeys 0.01% 0.84x
Gymboree 0.01% 0.71x
Maurices 0.02% 0.66x
Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Location attribute.
Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planning Amid Covid-19 audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planning Amid Covid-19 audience is telemundo.com.

Website Composition Index
telemundo.com 16.12% 42.80x
cleantechnica.com 3.01% 19.39x
investors.com 7.23% 19.16x
telemundo47.com 1.00% 19.13x
awealthofcommonsense.com 1.08% 18.82x
cityam.com 1.06% 18.50x
laopinion.com 3.67% 17.94x
eldiariony.com 3.20% 16.43x
telemundopr.com 1.36% 16.29x
paddleyourownkanoo.com 3.74% 16.18x
Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Web attribute.
Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planning Amid Covid-19 audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 0.87% 14.72x
Australia & New Zealand Media 1.41% 11.92x
Mobile Industry Information 0.23% 11.60x
Small Business Resources 6.44% 10.07x
Space & National Security 2.21% 9.18x
Mexico Cluster 3.25% 8.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.29% 8.07x
Data Centers 0.17% 7.90x
Retail Industry News 0.02% 7.85x
Gossip & Entertainment 1.68% 7.78x
Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planning Amid Covid-19 audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male