Dstillery Audiences

RETIREMENT PLANNING AMID COVID-19

Audience Size: 1.2 Million Devices

Explore the Retirement Planning Amid Covid-19 Audience

Below you'll find more information about the Retirement Planning Amid Covid-19 audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Retirement Planning Amid Covid-19 audience.

Dstillery Crafted Audiences

INTERESTS

The Retirement Planning Amid Covid-19 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retirement Planning Amid Covid-19 audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 36.88% 52.40x
Financial News Readers 29.02% 51.64x
Liberal News Readers 25.21% 44.31x
Financial Business Intelligence Researchers 29.10% 43.74x
COVID Testing Researchers 22.57% 42.21x
Remdesivir Information Researchers 24.73% 42.15x
Personal Stock Portfolio Managers 30.94% 41.26x
Small Business COVID-19 Relief Researchers 22.52% 40.28x
Advertising Professionals 25.62% 38.51x
2020 Holiday Season Sale News Researchers 28.17% 38.15x
Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Interest attribute.
Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retirement Planning Amid Covid-19 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retirement Planning Amid Covid-19 audience is H&M.

Location Composition Index
H&M 0.01% 1.74x
Gymboree 0.01% 1.55x
Old Navy 0.03% 1.45x
Jos A. Bank Clothiers 0.01% 1.37x
LOFT 0.01% 1.34x
Banana Republic 0.01% 1.30x
Lane Bryant 0.01% 1.29x
The Childrens Place 0.02% 1.23x
Express 0.01% 1.15x
Victoria's Secret 0.01% 0.83x
Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Location attribute.
Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.
Dstillery Web Insights

WEBSITES

The Retirement Planning Amid Covid-19 audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Retirement Planning Amid Covid-19 audience is telemundo.com.

Website Composition Index
telemundo.com 21.89% 57.56x
ft.com 1.03% 55.44x
ccn.com 1.73% 52.51x
dailygalaxy.com 1.78% 41.14x
seekingalpha.com 5.30% 40.60x
theconversation.com 2.25% 36.39x
awealthofcommonsense.com 3.13% 36.03x
cruxnow.com 1.44% 32.98x
thehackernews.com 1.32% 32.90x
housingwire.com 1.88% 32.71x
Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Web attribute.
Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retirement Planning Amid Covid-19 audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 2.88% 22.76x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.21% 21.08x
Space & National Security 5.27% 17.02x
Small Business Resources 26.87% 16.97x
Mobile Industry Information 0.26% 16.83x
Assorted Topics (Power Trains, Drones, Web Design) 0.17% 16.75x
Liberal Media 30.82% 15.93x
Data Centers 0.54% 14.89x
Finance & Accounting Cluster 4.35% 14.88x
San Francisco Bay Area Cluster 12.08% 14.69x
Composition Percentage: The overlap percentage between the Retirement Planning Amid Covid-19 audience and the Content Affinity attribute.
Index: A comparison of the Retirement Planning Amid Covid-19 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retirement Planning Amid Covid-19 audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male