Explore the Ride Share Drivers Audience
Below you'll find more information about the Ride Share Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Ride Share Drivers audience.
INTERESTS
The Ride Share Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ride Share Drivers audience is Rideshare App Users.
| Interest | Composition | Index |
| Rideshare App Users | 27.96% | 21.92x |
| Career Focused Individuals | 39.51% | 21.50x |
| San Diego Activities Researchers | 36.81% | 21.09x |
| Legal Help Seekers | 35.60% | 20.87x |
| Online Legal Document Service Researchers | 37.33% | 20.85x |
| Gift Givers | 35.88% | 20.85x |
| Orlando Activities Researchers | 29.71% | 20.75x |
| Gift Card Researchers | 34.94% | 20.69x |
| Restaurant Researchers | 37.24% | 20.55x |
| Credit Card Researchers | 34.48% | 20.36x |
Composition Percentage:
The overlap percentage between the Ride Share Drivers audience and the Interest attribute.
Index: A comparison of the Ride Share Drivers audience to the internet population.
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APPAREL RETAILERS
The Ride Share Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ride Share Drivers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.03% | 1.61x |
| Uniqlo | 0.02% | 1.60x |
| Madewell | 0.03% | 1.59x |
| Bonobos | 0.02% | 1.58x |
| Urban Outfitters | 0.05% | 1.48x |
| Free People | 0.03% | 1.44x |
| Zara | 0.03% | 1.44x |
| Express Outlets | 0.01% | 1.40x |
| Kate Spade | 0.03% | 1.39x |
| Patagonia | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the Ride Share Drivers audience and the Location attribute.
Index: A comparison of the Ride Share Drivers audience to the internet population.
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WEBSITES
The Ride Share Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ride Share Drivers audience is estimatefares.com.
| Website | Composition | Index |
| estimatefares.com | 1.03% | 33.57x |
| sportrider.com | 1.07% | 30.35x |
| superstreetbike.com | 1.04% | 29.19x |
| metro.net | 1.42% | 28.65x |
| eastvalleytribune.com | 1.17% | 27.64x |
| visitphoenix.com | 3.15% | 26.07x |
| taxifarefinder.com | 4.14% | 25.53x |
| uberestimate.com | 1.20% | 25.38x |
| alaskaair.com | 3.65% | 25.26x |
| knotts.com | 1.43% | 23.78x |
Composition Percentage:
The overlap percentage between the Ride Share Drivers audience and the Web attribute.
Index: A comparison of the Ride Share Drivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ride Share Drivers audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.78% | 17.98x |
| Los Angeles Cluster | 0.42% | 14.90x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.16% | 14.23x |
| Environmentally Friendly Cars | 0.05% | 14.08x |
| Southern California Tourism | 3.55% | 13.88x |
| Survey Websites | 0.05% | 12.45x |
| San Francisco Tourism | 0.93% | 12.29x |
| Content Streamers & Downloaders | 0.03% | 12.15x |
| Consumer Rewards | 0.14% | 11.98x |
| Job Interview Process | 0.93% | 11.97x |
Composition Percentage:
The overlap percentage between the Ride Share Drivers audience and the Content Affinity attribute.
Index: A comparison of the Ride Share Drivers audience to the internet population.
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DEMOGRAPHICS
The Ride Share Drivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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