Explore the Ride Share Drivers Audience
Below you'll find more information about the Ride Share Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ride Share Drivers audience.
INTERESTS
The Ride Share Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ride Share Drivers audience is Rideshare App Users.
| Interest | Composition | Index |
| Rideshare App Users | 40.30% | 20.53x |
| Credit Card Researchers | 34.44% | 18.27x |
| Thrift Store Shoppers | 34.74% | 18.17x |
| Restaurant Researchers | 29.70% | 17.69x |
| Career Focused Individuals | 28.91% | 17.50x |
| Travel Book Readers | 0.13% | 17.45x |
| Travel Reward Points Enthusiasts | 30.68% | 17.26x |
| Online Legal Document Service Researchers | 23.97% | 17.20x |
| Gift Givers | 31.89% | 16.59x |
| Personal Investment Researchers | 29.03% | 16.21x |
Composition Percentage:
The overlap percentage between the Ride Share Drivers audience and the Interest attribute.
Index: A comparison of the Ride Share Drivers audience to the internet population.
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APPAREL RETAILERS
The Ride Share Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ride Share Drivers audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.04x |
| Lorna Jane | 0.01% | 2.01x |
| Calvin Klein | 0.01% | 1.66x |
| Patagonia | 0.01% | 1.64x |
| Levi Strauss | 0.02% | 1.62x |
| American Apparel | 0.04% | 1.54x |
| Urban Outfitters | 0.06% | 1.44x |
| Columbia | 0.01% | 1.41x |
| Zara | 0.03% | 1.33x |
| Armani | 0.02% | 1.30x |
Composition Percentage:
The overlap percentage between the Ride Share Drivers audience and the Location attribute.
Index: A comparison of the Ride Share Drivers audience to the internet population.
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WEBSITES
The Ride Share Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ride Share Drivers audience is estimatefares.com.
| Website | Composition | Index |
| estimatefares.com | 1.35% | 61.90x |
| uber-fare-estimator.com | 4.78% | 46.47x |
| raisingarizonakids.com | 1.08% | 45.70x |
| ocair.com | 0.88% | 41.65x |
| taxifarefinder.com | 6.81% | 38.26x |
| medcitynews.com | 1.31% | 37.93x |
| sleepinginairports.net | 1.29% | 36.08x |
| hitconsultant.net | 0.76% | 35.69x |
| azpbs.org | 1.17% | 35.12x |
| visitphoenix.com | 3.37% | 34.51x |
Composition Percentage:
The overlap percentage between the Ride Share Drivers audience and the Web attribute.
Index: A comparison of the Ride Share Drivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ride Share Drivers audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 11.22% | 14.53x |
| Southern California Cluster | 2.58% | 14.13x |
| Washington D.C. Hotels | 0.05% | 12.86x |
| Los Angeles Cluster | 0.99% | 12.17x |
| Survey Websites | 0.10% | 11.99x |
| San Francisco Tourism | 2.70% | 11.24x |
| Environmentally Friendly Cars | 0.10% | 11.15x |
| Southern California Tourism | 6.77% | 11.05x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.21% | 10.96x |
| Feminism | 1.20% | 10.70x |
Composition Percentage:
The overlap percentage between the Ride Share Drivers audience and the Content Affinity attribute.
Index: A comparison of the Ride Share Drivers audience to the internet population.
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DEMOGRAPHICS
The Ride Share Drivers audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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