Dstillery Audiences

ROAD TRIP PLANNERS

Audience Size: 5.8 Million Devices

Explore the Road Trip Planners Audience

Below you'll find more information about the Road Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Road Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Road Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Road Trip Planners audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 52.69% 23.31x
Nashville Activity Researchers 40.68% 22.19x
Texas Activity Researchers 38.56% 21.72x
Home Exterior Design Enthusiasts 38.11% 21.53x
Orlando Activities Researchers 38.43% 21.33x
Pet Boarding and Sitter Researchers 44.98% 20.95x
Louisiana Activities Researchers 35.09% 20.49x
Country Home Decorators 36.28% 19.68x
New Orleans Activities Researchers 36.55% 19.55x
Heart Surgery Researchers 32.37% 19.46x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Interest attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Road Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Road Trip Planners audience is REI.

Location Composition Index
REI 0.01% 1.24x
Carhartt 0.28% 1.21x
Chicos 0.04% 1.11x
American Apparel 0.02% 1.09x
Talbots 0.02% 1.08x
Buckle 0.04% 1.08x
Gymboree 0.03% 1.07x
Urban Outfitters 0.03% 1.05x
Eddie Bauer 0.01% 1.05x
Jos A. Bank Clothiers 0.03% 1.04x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Location attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Road Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Road Trip Planners audience is roadtrippers.com.

Website Composition Index
roadtrippers.com 2.47% 40.72x
rvparkreviews.com 1.17% 35.18x
alltrails.com 3.97% 30.08x
viator.com 1.61% 29.13x
traegergrills.com 1.07% 28.43x
liveauctioneers.com 1.16% 27.65x
homemetry.com 2.09% 27.53x
visitmusiccity.com 1.47% 27.37x
joann.com 3.64% 27.35x
landof10.com 3.02% 27.28x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Web attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Road Trip Planners audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 15.62x
National Parks 2.62% 15.22x
Beach Vacations 5.22% 15.18x
Home Improvement Contractor 0.49% 14.61x
Rural Living 0.07% 14.43x
ISPs & Local Services 0.02% 13.84x
Content Streamers & Downloaders 0.02% 13.65x
Discount Shopping 1.46% 13.42x
Survival Guides 0.20% 13.16x
Cars, Travel & Food 0.18% 13.15x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Road Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female