Dstillery Audiences

ROAD TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Road Trip Planners Audience

Below you'll find more information about the Road Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Road Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Road Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Road Trip Planners audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 38.83% 28.04x
Moving Truck Rental Researchers 33.22% 23.69x
Pet Boarding and Sitter Researchers 28.46% 22.66x
Nashville Activity Researchers 26.73% 22.42x
Home Exterior Design Enthusiasts 28.63% 22.40x
Nature and Outdoors Book Readers 26.69% 21.52x
Texas Activity Researchers 26.35% 21.48x
Orlando Activities Researchers 25.66% 21.14x
Vacation Rental Accommodation Researchers 27.73% 20.94x
Train Travelers 32.99% 20.90x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Interest attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Road Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Road Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.02% 1.38x
Carhartt 0.20% 1.32x
Mens Wearhouse 0.01% 1.14x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Location attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Road Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Road Trip Planners audience is roadtrippers.com.

Website Composition Index
roadtrippers.com 1.63% 52.93x
alltrails.com 3.08% 38.58x
homeaway.com 3.49% 31.45x
sportsmanswarehouse.com 1.67% 31.11x
trails.com 1.54% 30.82x
oreillyauto.com 2.38% 30.77x
vrbo.com 9.87% 29.63x
m.topix.com 1.11% 29.26x
visittheusa.com 1.12% 29.17x
alaskaair.com 2.03% 28.87x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Web attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Road Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 2.33% 22.45x
Beach Vacations 3.71% 19.17x
Texas Off-Roading 0.07% 18.61x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 17.64x
San Francisco Tourism 0.50% 17.10x
Survey Websites 0.03% 15.15x
Colorado Snow 1.70% 15.14x
Home Printing 0.11% 15.13x
South Carolina Beach Travel 1.29% 14.98x
Bird Watching 0.57% 14.69x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Road Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female