Dstillery Audiences

ROAD TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Road Trip Planners Audience

Below you'll find more information about the Road Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Road Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Road Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Road Trip Planners audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 22.97% 21.39x
Home Lending Researchers 22.81% 19.70x
Vacation Rental Accommodation Researchers 17.14% 19.55x
Home Exterior Design Enthusiasts 19.14% 19.17x
Country Home Decorators 22.41% 18.87x
Vacation Planners 23.71% 18.47x
Christmas Lights Shoppers 19.23% 18.27x
Family Adventures Travelers 16.52% 17.92x
Marines 18.98% 17.66x
Travel Guide and Review Readers 22.40% 17.48x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Interest attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Road Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Road Trip Planners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.29x
Talbots 0.01% 1.25x
Mens Wearhouse 0.04% 1.24x
Carhartt 0.26% 1.23x
Old Navy 0.04% 1.20x
Maurices 0.04% 1.18x
Chicos 0.02% 1.08x
J. Crew 0.01% 1.06x
Banana Republic 0.02% 1.02x
The Childrens Place 0.03% 1.02x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Location attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Road Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Road Trip Planners audience is dirtinmyshoes.com.

Website Composition Index
dirtinmyshoes.com 1.09% 25.98x
themandagies.com 1.62% 20.15x
yellowstonepark.com 2.37% 19.79x
virginia.org 2.52% 19.27x
trailerlife.com 1.62% 19.22x
hauntedplaces.org 1.27% 19.17x
michigan.org 3.70% 18.53x
hotwire.com 1.10% 18.16x
dangerous-business.com 1.97% 17.83x
crazyfamilyadventure.com 1.24% 17.59x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Web attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Road Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 0.32% 22.14x
Food Cluster 0.04% 15.62x
Youth Educational Resources 0.07% 15.30x
European Museums, Restaurants & Events 0.11% 13.59x
Hobby Vehicles 0.28% 13.19x
San Francisco Tourism 0.06% 12.02x
Mid-Atlantic Beaches 0.04% 11.36x
Party Suppliers 0.04% 11.36x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 10.79x
Trucks 0.13% 10.67x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Road Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female