Dstillery Audiences

ROAD TRIP PLANNERS

Audience Size: 1.4 Million Devices

Explore the Road Trip Planners Audience

Below you'll find more information about the Road Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Road Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Road Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Road Trip Planners audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 12.48% 26.50x
Airbnb Researchers 12.07% 25.01x
Home Lending Researchers 14.94% 23.03x
Home Exterior Design Enthusiasts 9.09% 22.77x
Vacation Rental Accommodation Researchers 7.95% 22.20x
Flower & Gift Basket Shoppers 16.10% 21.75x
Washington DC Trip Planners 14.02% 21.20x
Online Directory Searchers 11.26% 21.18x
Restaurant Menu Researchers 12.02% 21.09x
Family Adventures Travelers 4.64% 20.85x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Interest attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Road Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Road Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.05% 1.63x
Buckle 0.02% 1.62x
Gap 0.01% 1.49x
Urban Outfitters 0.02% 1.22x
Express 0.01% 1.21x
Zumiez 0.02% 1.08x
American Eagle Outfitters 0.01% 1.02x
Old Navy 0.02% 1.01x
Chicos 0.01% 1.01x
Journeys 0.02% 0.96x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Location attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Road Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Road Trip Planners audience is yellowstonepark.com.

Website Composition Index
yellowstonepark.com 1.42% 22.81x
campgroundreviews.com 1.02% 22.77x
hauntedplaces.org 1.35% 22.10x
stevenspointjournal.com 1.28% 21.42x
dangerous-business.com 1.03% 20.56x
visaliatimesdelta.com 1.22% 19.48x
findglocal.com 1.51% 19.46x
michigan.org 3.92% 18.74x
sportsmansguide.com 1.19% 18.18x
thisoldhouse.com 1.16% 17.74x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Web attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Road Trip Planners audience is National Parks.

Content Affinity Composition Index
National Parks 0.14% 25.06x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.51% 18.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 12.91x
Survival Guides 0.06% 12.81x
Hobby Vehicles 0.13% 11.37x
Charity Walks 0.77% 11.00x
Comedy Content 0.11% 10.78x
Lawns & Pest Control 0.11% 10.30x
Motorsports 0.20% 9.95x
Ohio Universities 1.08% 9.94x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Road Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female