Dstillery Audiences

ROAD TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Road Trip Planners Audience

Below you'll find more information about the Road Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Road Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Road Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Road Trip Planners audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 41.84% 34.83x
Texas Activity Researchers 39.22% 33.89x
Orlando Activities Researchers 40.27% 33.30x
Home Custom Bedroom Decorators 35.06% 30.64x
Custom Home Lighting Shoppers 35.05% 30.62x
Home Exterior Design Enthusiasts 38.17% 30.35x
Louisiana Activities Researchers 37.11% 29.75x
Bargain Shopping Researchers 35.87% 28.99x
Home Remodelers 36.81% 28.05x
New Orleans Activities Researchers 35.93% 28.05x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Interest attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Road Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Road Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.44x
Buckle 0.32% 1.32x
Bonobos 0.10% 1.31x
Columbia 0.02% 1.30x
White House Black Market 0.39% 1.30x
Mens Wearhouse 0.56% 1.30x
Belk 0.01% 1.21x
Johnston and Murphy 0.50% 1.19x
Chicos 0.06% 1.07x
Dressbarn 0.05% 1.04x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Location attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Road Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Road Trip Planners audience is roadtrippers.com.

Website Composition Index
roadtrippers.com 5.71% 52.04x
rvparkreviews.com 2.18% 39.55x
campingworld.com 1.96% 38.00x
styleblueprint.com 1.12% 36.04x
visitnc.com 1.21% 35.52x
tripping.com 1.00% 34.99x
mynorth.com 1.05% 34.94x
familydaysout.com 2.20% 34.93x
michigan.org 2.94% 34.86x
fs.fed.us 1.55% 32.97x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Web attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Road Trip Planners audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 17.34x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 16.96x
Home Décor, Furniture, & Decorating 0.03% 16.61x
National Parks 4.19% 15.66x
Survival Guides 0.35% 15.61x
London Tourism 0.28% 15.37x
Washington D.C. Hotels 0.01% 15.34x
South Carolina Travel 0.23% 14.85x
Home Improvement Contractor 1.21% 14.43x
Rural Living 0.12% 14.08x
Composition Percentage: The overlap percentage between the Road Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Road Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Road Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female