Dstillery Audiences

ROCK CLIMBING ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the Rock Climbing Enthusiasts Audience

Below you'll find more information about the Rock Climbing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Rock Climbing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Rock Climbing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rock Climbing Enthusiasts audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 18.96% 59.48x
Sporting Goods Shoppers 34.03% 37.34x
Ski House Second Home Owners 35.61% 37.11x
Ski and Snowboard Enthusiasts 31.37% 36.36x
Snowboard Enthusiasts 31.04% 34.04x
Aspen Trip Planners 18.22% 33.57x
Mountain Biking Enthusiasts 19.01% 32.20x
Indoor Cycling & Spinning Enthusiasts 28.58% 32.10x
Competitive Tri-Athletes 19.77% 29.26x
Competitive Sports Participants 19.48% 29.00x
Composition Percentage: The overlap percentage between the Rock Climbing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rock Climbing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rock Climbing Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 0.94x
Composition Percentage: The overlap percentage between the Rock Climbing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rock Climbing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rock Climbing Enthusiasts audience is gripped.com.

Website Composition Index
gripped.com 4.70% 113.84x
99boulders.com 5.22% 113.47x
climbing.com 7.67% 67.36x
summitpost.org 11.27% 64.84x
tetongravity.com 1.03% 57.42x
switchbacktravel.com 1.85% 54.85x
singletracks.com 1.87% 50.20x
animatedknots.com 1.63% 45.19x
backpacker.com 12.92% 44.07x
backpackinglight.com 1.36% 40.91x
Composition Percentage: The overlap percentage between the Rock Climbing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rock Climbing Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 5.65% 50.04x
Winter Sports & Gear 0.27% 37.92x
Action Sports 0.24% 35.94x
Colorado Snow 2.74% 30.30x
Canada Shopping - Kitchenware 0.17% 21.56x
Vegans & Animal Welfare 0.13% 19.53x
US Cycling 8.73% 18.73x
Vancouver British Columbia Research Cluster 1.37% 17.84x
Quebec Vacations 0.79% 14.71x
Canada Tourism Research Cluster 2.11% 14.54x
Composition Percentage: The overlap percentage between the Rock Climbing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rock Climbing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male