Explore the Rock Climbing Enthusiasts Audience
Below you'll find more information about the Rock Climbing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Rock Climbing Enthusiasts audience.
INTERESTS
The Rock Climbing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rock Climbing Enthusiasts audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 28.01% | 20.20x |
| Indoor Cycling & Spinning Enthusiasts | 26.95% | 20.07x |
| Cycling Enthusiasts | 31.57% | 20.01x |
| Ski and Snowboard Apparel Shoppers | 29.06% | 19.98x |
| Running Enthusiasts | 26.54% | 19.83x |
| Nature and Outdoors Book Readers | 27.58% | 19.69x |
| Mens Business Clothes Shoppers | 26.57% | 19.54x |
| Ski House Second Home Owners | 28.90% | 19.48x |
| Beer Aficionados | 26.93% | 19.25x |
| Ski and Snowboard Enthusiasts | 27.95% | 18.97x |
Composition Percentage:
The overlap percentage between the Rock Climbing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Rock Climbing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rock Climbing Enthusiasts audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.10% | 2.23x |
| American Apparel | 0.01% | 2.01x |
| Lululemon | 0.01% | 1.78x |
| Urban Outfitters | 0.01% | 1.73x |
| Chicos | 0.01% | 1.25x |
| Banana Republic | 0.01% | 1.18x |
| White House Black Market | 0.01% | 1.10x |
| LOFT | 0.01% | 1.09x |
| Carhartt | 0.13% | 1.07x |
| Gap | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Rock Climbing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
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WEBSITES
The Rock Climbing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rock Climbing Enthusiasts audience is gripped.com.
| Website | Composition | Index |
| gripped.com | 1.45% | 54.94x |
| 99boulders.com | 2.56% | 48.25x |
| backcountrygear.com | 1.66% | 43.39x |
| summitpost.org | 5.93% | 41.37x |
| bikepacking.com | 1.36% | 39.86x |
| climbing.com | 4.63% | 38.81x |
| snewsnet.com | 2.00% | 35.64x |
| tetongravity.com | 4.23% | 35.24x |
| alltrails.com | 3.37% | 30.66x |
| parktool.com | 1.36% | 30.57x |
Composition Percentage:
The overlap percentage between the Rock Climbing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rock Climbing Enthusiasts audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 11.07% | 30.07x |
| Winter Sports & Gear | 3.17% | 25.18x |
| Colorado Snow | 2.58% | 19.12x |
| Action Sports | 1.45% | 18.76x |
| National Parks | 2.35% | 18.13x |
| Crossfit & Obstacle Race Enthusiasts | 2.52% | 15.61x |
| US Cycling | 10.16% | 15.34x |
| Bags & Luggage | 1.88% | 15.07x |
| Men's Dress Shirt Shopping | 0.56% | 13.75x |
| England Tourism | 0.02% | 13.67x |
Composition Percentage:
The overlap percentage between the Rock Climbing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Rock Climbing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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