Dstillery Audiences

ROCK CLIMBING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Rock Climbing Enthusiasts Audience

Below you'll find more information about the Rock Climbing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Rock Climbing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Rock Climbing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rock Climbing Enthusiasts audience is Hiking Enthusiasts.

Interest Composition Index
Hiking Enthusiasts 32.72% 27.23x
Competitive Sports Participants 31.92% 27.00x
Cycling Enthusiasts 34.71% 26.64x
Running Enthusiasts 30.69% 26.14x
Beer Aficionados 27.72% 26.11x
Indoor Cycling & Spinning Enthusiasts 31.76% 25.69x
Ski and Snowboard Enthusiasts 29.71% 25.45x
Elite Cycling Gear Shoppers 29.94% 24.97x
Ski and Snowboard Apparel Shoppers 30.25% 24.88x
Fitness Activity Tracker Users 33.80% 24.83x
Composition Percentage: The overlap percentage between the Rock Climbing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rock Climbing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rock Climbing Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.02% 2.54x
REI 0.04% 2.42x
Supreme 0.02% 2.21x
Bonobos 0.16% 2.14x
Patagonia 0.04% 2.08x
The North Face 0.04% 1.65x
Free People 0.03% 1.45x
Jos A. Bank Clothiers 0.42% 1.43x
Urban Outfitters 0.08% 1.35x
American Apparel 0.05% 1.35x
Composition Percentage: The overlap percentage between the Rock Climbing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rock Climbing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rock Climbing Enthusiasts audience is 99boulders.com.

Website Composition Index
99boulders.com 3.02% 66.33x
sportiva.com 1.72% 64.99x
gripped.com 2.22% 63.77x
outdoorresearch.com 1.52% 51.75x
climbing.com 6.86% 51.31x
freeskier.com 1.02% 49.05x
backcountrygear.com 3.06% 48.10x
summitpost.org 8.09% 46.79x
snewsnet.com 2.38% 46.79x
rei.com 2.32% 45.39x
Composition Percentage: The overlap percentage between the Rock Climbing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rock Climbing Enthusiasts audience is Backpacking.

Content Affinity Composition Index
Backpacking 17.38% 32.51x
Sports - Skiing, Snowboarding 0.05% 26.70x
Winter Sports & Gear 4.91% 26.23x
Colorado Snow 5.49% 16.34x
National Parks 4.59% 15.32x
Action Sports 1.97% 14.62x
US Cycling 14.34% 13.98x
Bags & Luggage 2.63% 13.97x
Men's Dress Shirt Shopping 1.43% 13.80x
Crossfit & Obstacle Race Enthusiasts 4.49% 13.12x
Composition Percentage: The overlap percentage between the Rock Climbing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rock Climbing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rock Climbing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male