Dstillery Audiences

ROME TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the Rome Trip Planners Audience

Below you'll find more information about the Rome Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Rome Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rome Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rome Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 30.17% 22.33x
Netherlands Trip Planners 31.68% 20.54x
Nature and Outdoors Book Readers 27.02% 20.41x
Italy Trip Planners 31.22% 20.09x
Poetry Readers 30.45% 18.98x
Mens Business Clothes Shoppers 25.99% 18.91x
History Buffs 28.32% 18.78x
Music Trivia Researchers 27.40% 18.77x
Medieval History Enthusiasts 26.97% 18.63x
Home Custom Bedroom Decorators 23.13% 18.62x
Composition Percentage: The overlap percentage between the Rome Trip Planners audience and the Interest attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rome Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rome Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.58x
Carhartt 0.12% 1.07x
Mens Wearhouse 0.02% 1.02x
Victoria's Secret 0.01% 0.90x
Composition Percentage: The overlap percentage between the Rome Trip Planners audience and the Location attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rome Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rome Trip Planners audience is viator.com.

Website Composition Index
viator.com 1.11% 25.86x
cheese.com 1.16% 22.07x
eataly.com 1.87% 20.21x
totalwine.com 5.86% 19.18x
decanter.com 1.14% 18.21x
enkirelations.com 1.10% 17.99x
oxforddictionaries.com 1.99% 17.52x
movie-locations.com 1.32% 16.77x
alltrails.com 1.95% 16.57x
theparisreview.org 2.16% 16.57x
Composition Percentage: The overlap percentage between the Rome Trip Planners audience and the Web attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rome Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.23% 19.36x
London Tourism 0.12% 19.07x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 15.77x
Wine, Liquor & Mixology 9.48% 13.71x
London Tourism & Events 0.19% 13.69x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.51% 13.66x
Foreign Language Education 0.99% 13.23x
Art News & Products 0.84% 12.73x
Men's Dress Shirt Shopping 0.48% 12.07x
Writing & Publishing 1.63% 12.00x
Composition Percentage: The overlap percentage between the Rome Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rome Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female