Explore the Rome Trip Planners Audience
Below you'll find more information about the Rome Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Rome Trip Planners audience.
INTERESTS
The Rome Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rome Trip Planners audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 33.79% | 21.73x |
| Netherlands Trip Planners | 35.97% | 20.75x |
| Nature and Outdoors Book Readers | 30.82% | 19.79x |
| Italy Trip Planners | 34.13% | 19.33x |
| Craft Spirits Enthusiasts | 27.28% | 18.61x |
| Nashville Activity Researchers | 27.41% | 18.58x |
| Poetry Readers | 33.78% | 18.53x |
| Home Custom Bedroom Decorators | 27.67% | 18.51x |
| Custom Home Lighting Shoppers | 27.65% | 18.50x |
| Music Trivia Researchers | 30.05% | 18.32x |
Composition Percentage:
The overlap percentage between the Rome Trip Planners audience and the Interest attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Rome Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rome Trip Planners audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.71x |
| Bonobos | 0.02% | 1.70x |
| Urban Outfitters | 0.05% | 1.61x |
| Patagonia | 0.01% | 1.54x |
| Zara | 0.03% | 1.48x |
| Armani | 0.03% | 1.46x |
| REI | 0.02% | 1.43x |
| Club Monaco | 0.01% | 1.40x |
| Madewell | 0.03% | 1.37x |
| Ann Taylor | 0.02% | 1.37x |
Composition Percentage:
The overlap percentage between the Rome Trip Planners audience and the Location attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
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WEBSITES
The Rome Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rome Trip Planners audience is visitflorence.com.
| Website | Composition | Index |
| visitflorence.com | 1.01% | 37.26x |
| viator.com | 1.59% | 26.48x |
| lyricstranslate.com | 1.24% | 25.39x |
| winespectator.com | 1.03% | 21.36x |
| shopwinedirect.com | 1.25% | 19.86x |
| theidleman.com | 1.06% | 19.66x |
| cheese.com | 1.27% | 19.55x |
| decanter.com | 1.07% | 18.85x |
| totalwine.com | 7.35% | 18.34x |
| xojane.com | 1.06% | 18.06x |
Composition Percentage:
The overlap percentage between the Rome Trip Planners audience and the Web attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rome Trip Planners audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 2.64% | 17.12x |
| London Tourism | 0.16% | 16.07x |
| England Tourism | 0.04% | 13.40x |
| Wine, Liquor & Mixology | 9.98% | 12.52x |
| London Tourism & Events | 0.21% | 12.25x |
| Italy Cluster | 0.23% | 10.92x |
| Foreign Language Education | 1.12% | 10.76x |
| International Travel | 0.56% | 10.67x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.47% | 10.65x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.07% | 10.46x |
Composition Percentage:
The overlap percentage between the Rome Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Rome Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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