Dstillery Audiences

ROME TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Rome Trip Planners Audience

Below you'll find more information about the Rome Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Rome Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Rome Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rome Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 33.79% 21.73x
Netherlands Trip Planners 35.97% 20.75x
Nature and Outdoors Book Readers 30.82% 19.79x
Italy Trip Planners 34.13% 19.33x
Craft Spirits Enthusiasts 27.28% 18.61x
Nashville Activity Researchers 27.41% 18.58x
Poetry Readers 33.78% 18.53x
Home Custom Bedroom Decorators 27.67% 18.51x
Custom Home Lighting Shoppers 27.65% 18.50x
Music Trivia Researchers 30.05% 18.32x
Composition Percentage: The overlap percentage between the Rome Trip Planners audience and the Interest attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rome Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rome Trip Planners audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.71x
Bonobos 0.02% 1.70x
Urban Outfitters 0.05% 1.61x
Patagonia 0.01% 1.54x
Zara 0.03% 1.48x
Armani 0.03% 1.46x
REI 0.02% 1.43x
Club Monaco 0.01% 1.40x
Madewell 0.03% 1.37x
Ann Taylor 0.02% 1.37x
Composition Percentage: The overlap percentage between the Rome Trip Planners audience and the Location attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rome Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rome Trip Planners audience is visitflorence.com.

Website Composition Index
visitflorence.com 1.01% 37.26x
viator.com 1.59% 26.48x
lyricstranslate.com 1.24% 25.39x
winespectator.com 1.03% 21.36x
shopwinedirect.com 1.25% 19.86x
theidleman.com 1.06% 19.66x
cheese.com 1.27% 19.55x
decanter.com 1.07% 18.85x
totalwine.com 7.35% 18.34x
xojane.com 1.06% 18.06x
Composition Percentage: The overlap percentage between the Rome Trip Planners audience and the Web attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rome Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.64% 17.12x
London Tourism 0.16% 16.07x
England Tourism 0.04% 13.40x
Wine, Liquor & Mixology 9.98% 12.52x
London Tourism & Events 0.21% 12.25x
Italy Cluster 0.23% 10.92x
Foreign Language Education 1.12% 10.76x
International Travel 0.56% 10.67x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.47% 10.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 10.46x
Composition Percentage: The overlap percentage between the Rome Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Rome Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rome Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female