Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 3.5 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Home Buyers.

Interest Composition Index
Home Buyers 27.67% 22.59x
Retired Wealthy Assisted Living Researchers 30.98% 20.98x
Retirement Financial Account Researchers 31.11% 20.77x
Realtors & Real Estate Researchers 21.17% 19.78x
Apartment Hunters 34.66% 19.72x
Online Directory Searchers 23.29% 18.42x
Self Storage Shoppers 28.85% 17.71x
Moving Services Shoppers 27.77% 16.75x
Flight and Hotel Shoppers 23.88% 16.61x
Retired Health Insurance Researchers 20.13% 16.38x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.43x
Banana Republic 0.02% 1.18x
Dressbarn 0.01% 1.11x
Jos A. Bank Clothiers 0.01% 1.07x
Chicos 0.02% 1.07x
Hollister 0.01% 1.05x
Gymboree 0.01% 1.00x
Victoria's Secret 0.02% 0.97x
Aeropostale 0.01% 0.95x
LOFT 0.01% 0.93x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is housingapartments.org.

Website Composition Index
housingapartments.org 1.10% 20.40x
byowner.com 2.15% 20.10x
hunt.com 1.23% 20.03x
rentals.com 11.68% 18.89x
condo.com 2.80% 17.88x
buzzfile.com 1.40% 17.36x
apartmentguide.com 31.26% 17.28x
rent.com 41.02% 17.22x
hotwire.com 2.75% 17.13x
homesnacks.net 1.53% 16.95x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.22% 25.41x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.31% 25.08x
Home Decoration - Crafts & Kids 0.04% 17.16x
Apartment Hunting 25.19% 15.11x
Insurance Cluster 0.12% 13.97x
Moving & Storage 0.23% 11.98x
Hometown Livability 4.71% 10.43x
Law School 1.40% 10.41x
Institutional Investing 0.06% 10.11x
Furniture Shopping 1.54% 9.87x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male