Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 2.5 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Home Buyers.

Interest Composition Index
Home Buyers 31.82% 29.46x
Realtors & Real Estate Researchers 25.63% 26.60x
Retired Wealthy Assisted Living Researchers 35.44% 26.33x
Retirement Financial Account Researchers 35.08% 26.32x
Online Directory Searchers 26.43% 23.89x
Retired Health Insurance Researchers 24.18% 22.69x
Apartment Hunters 35.09% 22.64x
Self Storage Shoppers 33.96% 22.15x
Flight and Hotel Shoppers 28.71% 21.75x
Credit Score Researchers 31.63% 21.71x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Express.

Location Composition Index
Express 0.01% 1.12x
Old Navy 0.01% 1.03x
The Childrens Place 0.01% 0.98x
Journeys 0.01% 0.93x
Carhartt 0.09% 0.92x
Victoria's Secret 0.01% 0.83x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is pulte.com.

Website Composition Index
pulte.com 1.19% 41.40x
weichert.com 1.18% 34.99x
remax.com 1.23% 28.91x
rentdigs.com 3.42% 24.79x
rentals.com 9.37% 24.56x
meredith.com 1.13% 23.99x
rehold.com 1.27% 23.10x
lawdepot.com 1.05% 22.89x
howardhanna.com 1.36% 22.80x
condo.com 2.75% 22.15x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.44% 27.79x
Pre-Built Home Researchers 0.71% 26.46x
Apartment & Community Real Estate Researchers 0.04% 24.75x
Apartment Hunting 21.37% 16.17x
Franchising 0.03% 14.96x
Cigars 0.05% 14.89x
Home Decoration - Crafts & Kids 0.16% 14.86x
Senior Care 0.08% 14.73x
Moving & Storage 0.64% 14.67x
Southern California Cluster 0.02% 14.15x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male