Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 5.3 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Home Buyers.

Interest Composition Index
Home Buyers 45.55% 23.92x
Realtors & Real Estate Researchers 39.45% 23.73x
Retirement Financial Account Researchers 36.02% 21.96x
Retired Wealthy Assisted Living Researchers 35.88% 21.51x
Online Directory Searchers 34.03% 20.54x
Retired Health Insurance Researchers 30.97% 19.99x
Retired Assisted Living Shoppers 30.50% 19.85x
Auto Insurance Shoppers 32.68% 19.78x
Mortgage Researchers 36.97% 19.43x
Credit Score Researchers 38.34% 19.14x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.47x
Bonobos 0.01% 1.37x
Lululemon 0.04% 1.28x
Madewell 0.02% 1.25x
Jos A. Bank Clothiers 0.04% 1.23x
Armani 0.02% 1.22x
Talbots 0.03% 1.21x
White House Black Market 0.06% 1.14x
Coach 0.04% 1.12x
Ann Taylor 0.01% 1.12x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is centex.com.

Website Composition Index
centex.com 1.01% 26.63x
delwebb.com 2.69% 25.21x
pulte.com 5.59% 24.94x
beazer.com 2.26% 22.73x
forsalebyowner.com 4.18% 22.36x
homemetry.com 1.76% 22.29x
sheahomes.com 2.09% 21.66x
ziprealty.com 1.03% 21.25x
enterprise.com 1.48% 21.13x
weichert.com 5.03% 21.02x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 4.58% 22.47x
Apartment & Community Real Estate Researchers 0.35% 18.59x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 16.71x
Apartment Hunting 9.27% 12.92x
Senior Care 0.78% 12.78x
Discount Shopping 1.69% 12.76x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 12.75x
ISPs & Local Services 0.02% 12.74x
South Carolina Travel 0.12% 12.64x
Mortgages & Insurance 5.17% 12.51x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male