Explore the Roommate Seekers Audience
Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Roommate Seekers audience.
INTERESTS
The Roommate Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Roommate Seekers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 37.80% | 26.80x |
| Home Buyers | 36.46% | 26.07x |
| Retired Wealthy Assisted Living Researchers | 36.88% | 22.36x |
| Mortgage Researchers | 38.48% | 20.04x |
| Auto Insurance Shoppers | 32.47% | 19.51x |
| Moving Services Shoppers | 37.72% | 18.55x |
| Retired Assisted Living Shoppers | 30.17% | 18.27x |
| Retired Health Insurance Researchers | 28.39% | 18.16x |
| Home Decor Shoppers | 27.83% | 18.15x |
| Budget Grocery Shoppers | 28.75% | 18.13x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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APPAREL RETAILERS
The Roommate Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.03% | 1.39x |
| Chicos | 0.05% | 1.35x |
| Calvin Klein | 0.01% | 1.31x |
| Saint Laurent Paris | 0.01% | 1.30x |
| Lorna Jane | 0.00% | 1.28x |
| Abercrombie & Fitch | 0.02% | 1.28x |
| Lane Bryant | 0.04% | 1.26x |
| Intermix | 0.01% | 1.24x |
| Columbia | 0.01% | 1.23x |
| LOFT | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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WEBSITES
The Roommate Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Roommate Seekers audience is newhomesource.com.
| Website | Composition | Index |
| newhomesource.com | 5.32% | 117.60x |
| stickydillybuns.com | 0.36% | 104.79x |
| sandraontherocks.com | 0.45% | 97.06x |
| eeriecuties.com | 0.20% | 93.61x |
| newhomesguide.com | 0.58% | 91.69x |
| ma3comic.com | 0.80% | 90.98x |
| move.com | 1.58% | 89.18x |
| gogetaroomie.com | 0.28% | 87.63x |
| mungo.com | 0.18% | 87.19x |
| dangerouslychloe.com | 0.43% | 85.37x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 11.56% | 29.57x |
| Apartment & Community Real Estate Researchers | 0.91% | 21.27x |
| Apartment Hunting | 5.90% | 16.85x |
| Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) | 0.15% | 14.21x |
| Mortgages & Insurance | 10.68% | 14.04x |
| Hometown Livability | 8.56% | 13.65x |
| South Carolina Travel | 0.60% | 12.61x |
| Home Decoration - Crafts & Kids | 2.40% | 11.99x |
| Washington D.C. Hotels | 0.04% | 11.94x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.62% | 11.84x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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DEMOGRAPHICS
The Roommate Seekers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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