Explore the Roommate Seekers Audience
Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Roommate Seekers audience.
INTERESTS
The Roommate Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Roommate Seekers audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 25.98% | 23.51x |
| Retired Wealthy Assisted Living Researchers | 30.74% | 21.43x |
| Retirement Financial Account Researchers | 30.90% | 21.33x |
| Apartment Hunters | 35.35% | 20.89x |
| Realtors & Real Estate Researchers | 20.33% | 20.07x |
| Online Directory Searchers | 23.22% | 18.77x |
| Self Storage Shoppers | 28.82% | 18.46x |
| Moving Services Shoppers | 27.72% | 17.73x |
| Flight and Hotel Shoppers | 23.77% | 16.99x |
| Retired Health Insurance Researchers | 19.47% | 16.39x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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APPAREL RETAILERS
The Roommate Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 1.20x |
| Aeropostale | 0.02% | 1.14x |
| Mens Wearhouse | 0.03% | 1.12x |
| Lane Bryant | 0.02% | 1.11x |
| Gap | 0.02% | 1.11x |
| Talbots | 0.01% | 1.10x |
| Chicos | 0.02% | 1.10x |
| Old Navy | 0.03% | 1.09x |
| Jos A. Bank Clothiers | 0.02% | 1.05x |
| Victoria's Secret | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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WEBSITES
The Roommate Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Roommate Seekers audience is housingapartments.org.
| Website | Composition | Index |
| housingapartments.org | 1.21% | 23.38x |
| byowner.com | 2.70% | 22.89x |
| hunt.com | 1.35% | 22.76x |
| rentals.com | 11.03% | 21.45x |
| homes.com | 15.48% | 20.89x |
| rentdigs.com | 4.68% | 20.86x |
| apartmentguide.com | 30.30% | 19.77x |
| condo.com | 2.37% | 19.43x |
| rent.com | 40.68% | 19.40x |
| hotwire.com | 1.23% | 19.16x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 0.11% | 26.41x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.18% | 24.36x |
| Apartment Hunting | 25.39% | 15.58x |
| Auctions & Repossessions | 0.02% | 13.74x |
| Insurance Cluster | 0.05% | 13.53x |
| Moving & Storage | 0.13% | 12.34x |
| Party Suppliers | 0.05% | 12.23x |
| South Carolina Travel | 0.07% | 11.39x |
| Health & Safety Compliance | 0.04% | 10.87x |
| Yard Structures | 0.02% | 10.44x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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DEMOGRAPHICS
The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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