Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 2.5 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Home Buyers.

Interest Composition Index
Home Buyers 41.40% 32.95x
Realtors & Real Estate Researchers 37.73% 32.48x
Retirement Financial Account Researchers 35.78% 27.42x
Online Directory Searchers 32.62% 26.89x
Retired Wealthy Assisted Living Researchers 36.89% 26.63x
Auto Insurance Shoppers 31.65% 26.41x
Credit Score Researchers 35.70% 26.05x
Retired Health Insurance Researchers 30.14% 26.02x
Retired Assisted Living Shoppers 29.87% 25.76x
Mortgage Researchers 35.76% 25.70x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is The North Face.

Location Composition Index
The North Face 0.02% 1.44x
Madewell 0.01% 1.42x
Ann Taylor 0.02% 1.37x
Brooks Brothers 0.02% 1.33x
White House Black Market 0.09% 1.32x
Jos A. Bank Clothiers 0.07% 1.27x
Tommy Bahama 0.02% 1.24x
Armani 0.02% 1.23x
Kate Spade 0.02% 1.22x
J. Crew 0.02% 1.21x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is newhomesource.com.

Website Composition Index
newhomesource.com 1.60% 80.72x
meritagehomes.com 1.06% 58.61x
taylormorrison.com 1.55% 47.05x
hyatt.com 4.01% 36.04x
bbb.org 2.36% 35.93x
centex.com 1.39% 34.92x
enterprise.com 3.86% 33.34x
katespade.com 1.11% 32.72x
findthecompany.com 1.50% 31.99x
pulte.com 7.72% 31.81x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 5.47% 24.69x
Apartment & Community Real Estate Researchers 0.49% 19.98x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 17.79x
ISPs & Local Services 0.04% 15.70x
South Carolina Travel 0.15% 14.75x
Discount Shopping 2.22% 14.33x
Senior Care 0.99% 14.23x
Apartment Hunting 7.74% 14.21x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 13.85x
Mortgages & Insurance 6.24% 13.82x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male