Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 2.9 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 37.94% 27.41x
Home Buyers 37.53% 26.37x
Retired Wealthy Assisted Living Researchers 36.75% 22.82x
Mortgage Researchers 37.58% 20.91x
Auto Insurance Shoppers 32.92% 20.13x
Retired Assisted Living Shoppers 29.19% 19.69x
Moving Services Shoppers 36.33% 19.58x
Retired Health Insurance Researchers 29.18% 18.91x
Home Decor Shoppers 27.58% 18.84x
Hardware Shoppers 25.90% 18.69x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.50x
Ann Taylor 0.02% 1.36x
Michael Kors 0.02% 1.28x
Tommy Bahama 0.03% 1.23x
REI 0.02% 1.23x
Lane Bryant 0.04% 1.16x
LOFT 0.04% 1.13x
Belk 0.02% 1.13x
Chicos 0.05% 1.12x
Brooks Brothers 0.03% 1.12x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is newhomesource.com.

Website Composition Index
newhomesource.com 4.71% 114.81x
move.com 1.40% 88.10x
meritagehomes.com 4.67% 74.11x
lennar.com 1.31% 65.01x
danryanbuilders.com 1.11% 60.52x
gehanhomes.com 1.10% 58.74x
ashtonwoods.com 2.59% 52.55x
owners.com 1.12% 51.11x
nealcommunities.com 1.01% 50.90x
nvhomes.com 1.19% 50.07x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 11.19% 29.87x
Apartment & Community Real Estate Researchers 0.91% 22.59x
Apartment Hunting 6.13% 16.22x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 15.05x
Hometown Livability 8.54% 14.13x
Mortgages & Insurance 10.55% 14.06x
South Carolina Travel 0.57% 13.78x
Washington D.C. Hotels 0.04% 13.41x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.58% 12.32x
Home Decoration - Crafts & Kids 2.45% 11.86x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female