Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 2.9 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Home Buyers.

Interest Composition Index
Home Buyers 29.18% 32.33x
Retired Wealthy Assisted Living Researchers 34.11% 28.60x
Realtors & Real Estate Researchers 23.42% 28.43x
Retirement Financial Account Researchers 33.94% 28.34x
Online Directory Searchers 24.15% 25.86x
Self Storage Shoppers 29.81% 25.08x
Apartment Hunters 36.49% 24.74x
Flight and Hotel Shoppers 25.57% 23.82x
Retired Health Insurance Researchers 21.56% 23.26x
Moving Services Shoppers 29.61% 23.07x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.93x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is apartments.com.

Website Composition Index
apartments.com 1.35% 26.30x
questionablecontent.net 1.02% 25.09x
rentdigs.com 3.86% 21.83x
radaris.com 1.10% 21.25x
buzzfile.com 2.16% 21.08x
condo.com 2.60% 20.55x
rentals.com 10.29% 20.49x
shopping.net 1.45% 20.45x
uhaul.com 1.24% 20.09x
rent.com 37.24% 19.51x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.50% 33.89x
Pre-Built Home Researchers 0.43% 31.91x
Home Decoration - Crafts & Kids 0.11% 19.12x
Apartment Hunting 24.68% 17.81x
Illinois Education 0.06% 16.20x
Moving & Storage 0.39% 16.14x
Institutional Investing 0.10% 14.08x
Illinois 0.20% 13.21x
Mortgages & Insurance 0.88% 13.21x
Hometown Livability 4.99% 13.06x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male