Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 2.8 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 39.81% 27.71x
Home Buyers 41.41% 26.21x
Retirement Financial Account Researchers 35.23% 24.54x
Retired Wealthy Assisted Living Researchers 36.92% 22.94x
Mortgage Researchers 38.03% 21.39x
Retired Health Insurance Researchers 28.28% 21.09x
Auto Insurance Shoppers 34.22% 20.99x
Moving Services Shoppers 37.05% 20.22x
Texas Activity Researchers 26.08% 19.88x
Retired Assisted Living Shoppers 30.59% 19.67x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.49x
Columbia 0.01% 1.49x
Tommy Bahama 0.03% 1.48x
Chicos 0.06% 1.43x
Jos A. Bank Clothiers 0.21% 1.43x
Gymboree 0.04% 1.40x
Hollister 0.03% 1.39x
Ralph Lauren 0.01% 1.33x
Madewell 0.02% 1.32x
Belk 0.02% 1.32x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is newhomesource.com.

Website Composition Index
newhomesource.com 3.57% 124.29x
move.com 1.09% 96.29x
meritagehomes.com 3.65% 84.85x
lennar.com 1.04% 74.52x
ashtonwoods.com 2.34% 63.04x
danryanbuilders.com 1.09% 62.63x
gehanhomes.com 1.07% 60.36x
nvhomes.com 1.06% 57.39x
taylormorrison.com 4.01% 55.46x
twomenandatruck.com 1.31% 54.26x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 9.91% 29.97x
Apartment & Community Real Estate Researchers 0.82% 22.45x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 15.52x
South Carolina Travel 0.48% 15.06x
Apartment Hunting 6.56% 15.04x
Washington D.C. Hotels 0.03% 14.53x
Mortgages & Insurance 9.90% 14.48x
Hometown Livability 8.38% 14.11x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.52% 13.83x
Discount Shopping 5.70% 13.26x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female