Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 3 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Home Buyers.

Interest Composition Index
Home Buyers 25.98% 23.51x
Retired Wealthy Assisted Living Researchers 30.74% 21.43x
Retirement Financial Account Researchers 30.90% 21.33x
Apartment Hunters 35.35% 20.89x
Realtors & Real Estate Researchers 20.33% 20.07x
Online Directory Searchers 23.22% 18.77x
Self Storage Shoppers 28.82% 18.46x
Moving Services Shoppers 27.72% 17.73x
Flight and Hotel Shoppers 23.77% 16.99x
Retired Health Insurance Researchers 19.47% 16.39x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.20x
Aeropostale 0.02% 1.14x
Mens Wearhouse 0.03% 1.12x
Lane Bryant 0.02% 1.11x
Gap 0.02% 1.11x
Talbots 0.01% 1.10x
Chicos 0.02% 1.10x
Old Navy 0.03% 1.09x
Jos A. Bank Clothiers 0.02% 1.05x
Victoria's Secret 0.03% 1.04x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is housingapartments.org.

Website Composition Index
housingapartments.org 1.21% 23.38x
byowner.com 2.70% 22.89x
hunt.com 1.35% 22.76x
rentals.com 11.03% 21.45x
homes.com 15.48% 20.89x
rentdigs.com 4.68% 20.86x
apartmentguide.com 30.30% 19.77x
condo.com 2.37% 19.43x
rent.com 40.68% 19.40x
hotwire.com 1.23% 19.16x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.11% 26.41x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.18% 24.36x
Apartment Hunting 25.39% 15.58x
Auctions & Repossessions 0.02% 13.74x
Insurance Cluster 0.05% 13.53x
Moving & Storage 0.13% 12.34x
Party Suppliers 0.05% 12.23x
South Carolina Travel 0.07% 11.39x
Health & Safety Compliance 0.04% 10.87x
Yard Structures 0.02% 10.44x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male