Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 2.4 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 38.62% 44.34x
Home Buyers 40.71% 43.13x
Retirement Financial Account Researchers 31.01% 37.94x
Retired Wealthy Assisted Living Researchers 31.87% 36.85x
Retired Health Insurance Researchers 25.42% 34.24x
Mortgage Researchers 34.93% 33.83x
Auto Insurance Shoppers 31.71% 33.71x
Retired Assisted Living Shoppers 26.97% 33.51x
Online Directory Searchers 28.26% 33.12x
Credit Score Researchers 36.40% 33.11x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Belk.

Location Composition Index
Belk 0.02% 1.73x
Jos A. Bank Clothiers 0.45% 1.70x
Johnston and Murphy 0.18% 1.43x
Mens Wearhouse 0.61% 1.41x
Uniqlo 0.02% 1.36x
Topshop 0.02% 1.32x
White House Black Market 0.26% 1.29x
Bonobos 0.07% 1.25x
Chicos 0.07% 1.22x
Abercrombie & Fitch 0.05% 1.21x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is newhomesource.com.

Website Composition Index
newhomesource.com 2.77% 110.93x
meritagehomes.com 2.82% 76.60x
ashtonwoods.com 1.83% 63.38x
taylormorrison.com 3.40% 56.11x
danryanbuilders.com 1.20% 50.10x
gehanhomes.com 1.16% 45.39x
redfin.com 1.30% 44.77x
woodsidehomes.com 1.24% 42.21x
berkshirehathawayhs.com 1.44% 42.04x
nealcommunities.com 1.24% 41.12x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 9.27% 31.64x
Apartment & Community Real Estate Researchers 0.82% 24.04x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 18.53x
Washington D.C. Hotels 0.02% 18.17x
South Carolina Travel 0.36% 17.15x
Apartment Hunting 8.11% 16.55x
Senior Care 1.84% 15.74x
Mortgages & Insurance 9.29% 15.45x
Discount Shopping 4.45% 15.23x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.38% 14.77x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female