Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 2.7 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 39.91% 49.04x
Home Buyers 41.07% 46.84x
Retirement Financial Account Researchers 31.77% 42.10x
Retired Wealthy Assisted Living Researchers 32.84% 40.77x
Mortgage Researchers 35.10% 38.03x
Auto Insurance Shoppers 32.18% 37.59x
Retired Health Insurance Researchers 25.81% 37.39x
Retired Assisted Living Shoppers 27.43% 36.53x
Online Directory Searchers 27.58% 36.36x
Budget Grocery Shoppers 25.13% 36.12x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.55x
Hugo Boss 0.03% 1.35x
Tommy Bahama 0.02% 1.34x
The North Face 0.02% 1.33x
Mens Wearhouse 0.46% 1.29x
White House Black Market 0.09% 1.29x
Gymboree 0.02% 1.29x
Madewell 0.02% 1.26x
LOFT 0.06% 1.24x
Johnston and Murphy 0.08% 1.22x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is newhomesource.com.

Website Composition Index
newhomesource.com 2.95% 96.69x
meritagehomes.com 3.04% 67.31x
ashtonwoods.com 1.99% 54.04x
taylormorrison.com 3.57% 48.38x
danryanbuilders.com 1.12% 47.88x
twomenandatruck.com 1.08% 42.20x
gehanhomes.com 1.09% 41.80x
woodsidehomes.com 1.10% 40.63x
redfin.com 1.39% 39.40x
delwebb.com 4.72% 38.09x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 9.43% 34.01x
Apartment & Community Real Estate Researchers 0.83% 25.44x
South Carolina Travel 0.40% 18.34x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 18.25x
Apartment Hunting 7.71% 16.39x
Mortgages & Insurance 9.49% 16.31x
Washington D.C. Hotels 0.02% 16.17x
Senior Care 1.96% 15.97x
Discount Shopping 4.74% 15.57x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.43% 15.30x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female