Dstillery Audiences

ROOMMATE SEEKERS

Audience Size: 3 Million Devices

Explore the Roommate Seekers Audience

Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Roommate Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Roommate Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roommate Seekers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 37.80% 26.80x
Home Buyers 36.46% 26.07x
Retired Wealthy Assisted Living Researchers 36.88% 22.36x
Mortgage Researchers 38.48% 20.04x
Auto Insurance Shoppers 32.47% 19.51x
Moving Services Shoppers 37.72% 18.55x
Retired Assisted Living Shoppers 30.17% 18.27x
Retired Health Insurance Researchers 28.39% 18.16x
Home Decor Shoppers 27.83% 18.15x
Budget Grocery Shoppers 28.75% 18.13x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roommate Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roommate Seekers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.39x
Chicos 0.05% 1.35x
Calvin Klein 0.01% 1.31x
Saint Laurent Paris 0.01% 1.30x
Lorna Jane 0.00% 1.28x
Abercrombie & Fitch 0.02% 1.28x
Lane Bryant 0.04% 1.26x
Intermix 0.01% 1.24x
Columbia 0.01% 1.23x
LOFT 0.04% 1.19x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Roommate Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Roommate Seekers audience is newhomesource.com.

Website Composition Index
newhomesource.com 5.32% 117.60x
stickydillybuns.com 0.36% 104.79x
sandraontherocks.com 0.45% 97.06x
eeriecuties.com 0.20% 93.61x
newhomesguide.com 0.58% 91.69x
ma3comic.com 0.80% 90.98x
move.com 1.58% 89.18x
gogetaroomie.com 0.28% 87.63x
mungo.com 0.18% 87.19x
dangerouslychloe.com 0.43% 85.37x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 11.56% 29.57x
Apartment & Community Real Estate Researchers 0.91% 21.27x
Apartment Hunting 5.90% 16.85x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 14.21x
Mortgages & Insurance 10.68% 14.04x
Hometown Livability 8.56% 13.65x
South Carolina Travel 0.60% 12.61x
Home Decoration - Crafts & Kids 2.40% 11.99x
Washington D.C. Hotels 0.04% 11.94x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.62% 11.84x
Composition Percentage: The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roommate Seekers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999