Explore the Roommate Seekers Audience
Below you'll find more information about the Roommate Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Roommate Seekers audience.
INTERESTS
The Roommate Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Roommate Seekers audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 41.40% | 32.95x |
| Realtors & Real Estate Researchers | 37.73% | 32.48x |
| Retirement Financial Account Researchers | 35.78% | 27.42x |
| Online Directory Searchers | 32.62% | 26.89x |
| Retired Wealthy Assisted Living Researchers | 36.89% | 26.63x |
| Auto Insurance Shoppers | 31.65% | 26.41x |
| Credit Score Researchers | 35.70% | 26.05x |
| Retired Health Insurance Researchers | 30.14% | 26.02x |
| Retired Assisted Living Shoppers | 29.87% | 25.76x |
| Mortgage Researchers | 35.76% | 25.70x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Interest attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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APPAREL RETAILERS
The Roommate Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Roommate Seekers audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 1.44x |
| Madewell | 0.01% | 1.42x |
| Ann Taylor | 0.02% | 1.37x |
| Brooks Brothers | 0.02% | 1.33x |
| White House Black Market | 0.09% | 1.32x |
| Jos A. Bank Clothiers | 0.07% | 1.27x |
| Tommy Bahama | 0.02% | 1.24x |
| Armani | 0.02% | 1.23x |
| Kate Spade | 0.02% | 1.22x |
| J. Crew | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Location attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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WEBSITES
The Roommate Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Roommate Seekers audience is newhomesource.com.
| Website | Composition | Index |
| newhomesource.com | 1.60% | 80.72x |
| meritagehomes.com | 1.06% | 58.61x |
| taylormorrison.com | 1.55% | 47.05x |
| hyatt.com | 4.01% | 36.04x |
| bbb.org | 2.36% | 35.93x |
| centex.com | 1.39% | 34.92x |
| enterprise.com | 3.86% | 33.34x |
| katespade.com | 1.11% | 32.72x |
| findthecompany.com | 1.50% | 31.99x |
| pulte.com | 7.72% | 31.81x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Web attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Roommate Seekers audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 5.47% | 24.69x |
| Apartment & Community Real Estate Researchers | 0.49% | 19.98x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.11% | 17.79x |
| ISPs & Local Services | 0.04% | 15.70x |
| South Carolina Travel | 0.15% | 14.75x |
| Discount Shopping | 2.22% | 14.33x |
| Senior Care | 0.99% | 14.23x |
| Apartment Hunting | 7.74% | 14.21x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 13.85x |
| Mortgages & Insurance | 6.24% | 13.82x |
Composition Percentage:
The overlap percentage between the Roommate Seekers audience and the Content Affinity attribute.
Index: A comparison of the Roommate Seekers audience to the internet population.
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DEMOGRAPHICS
The Roommate Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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