Explore the Rowing Enthusiasts Audience
Below you'll find more information about the Rowing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Rowing Enthusiasts audience.
INTERESTS
The Rowing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rowing Enthusiasts audience is Swimming Enthusiasts.
| Interest | Composition | Index |
| Swimming Enthusiasts | 31.99% | 26.41x |
| Fitness Activity Tracker Users | 32.15% | 23.71x |
| Yale University Fans | 30.95% | 23.09x |
| Mens Business Clothes Shoppers | 25.65% | 22.61x |
| Competitive Sports Participants | 25.66% | 22.14x |
| Harvard University Fans | 29.88% | 21.86x |
| Vermont Trip Planners | 27.37% | 21.80x |
| Tutoring Resources Researchers | 27.55% | 21.35x |
| Ski and Snowboard Apparel Shoppers | 26.94% | 21.34x |
| Charitable Organization Supporters | 27.55% | 21.29x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Rowing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rowing Enthusiasts audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.67x |
| Bonobos | 0.02% | 2.49x |
| The North Face | 0.02% | 2.37x |
| Club Monaco | 0.01% | 2.21x |
| Ann Taylor | 0.02% | 2.05x |
| Urban Outfitters | 0.05% | 2.04x |
| Madewell | 0.03% | 2.00x |
| Lululemon | 0.05% | 1.89x |
| Armani | 0.02% | 1.86x |
| Zara | 0.03% | 1.84x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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WEBSITES
The Rowing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rowing Enthusiasts audience is yalebulldogs.com.
| Website | Composition | Index |
| yalebulldogs.com | 1.15% | 33.01x |
| californiagoldenblogs.com | 1.14% | 29.80x |
| gocrimson.com | 1.80% | 29.66x |
| performancebike.com | 1.02% | 28.67x |
| williams.edu | 1.88% | 26.96x |
| harvardmagazine.com | 1.29% | 25.54x |
| thedp.com | 1.45% | 25.19x |
| princeton.edu | 1.32% | 24.89x |
| uwdawgpound.com | 1.31% | 24.60x |
| goduke.com | 1.13% | 24.53x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rowing Enthusiasts audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 4.55% | 20.09x |
| Upstate New York State Athletics | 0.27% | 17.70x |
| Lacrosse College Athletics | 1.40% | 17.60x |
| Pac 12 Sports | 1.55% | 16.05x |
| Institutional Investing | 1.93% | 14.72x |
| Virginia Athletics | 0.53% | 14.70x |
| New England Universities | 6.74% | 14.06x |
| London Tourism | 0.14% | 14.06x |
| Philanthropy - Nonprofits | 0.77% | 13.91x |
| Illinois College Sports | 0.33% | 13.64x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Rowing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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