Dstillery Audiences

ROWING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Rowing Enthusiasts Audience

Below you'll find more information about the Rowing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Rowing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Rowing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rowing Enthusiasts audience is Swimming Enthusiasts.

Interest Composition Index
Swimming Enthusiasts 27.41% 19.41x
Yale University Fans 31.84% 17.60x
Competitive Sports Participants 25.42% 16.98x
Fitness Activity Tracker Users 27.84% 16.66x
Harvard University Fans 29.99% 16.28x
Running Enthusiasts 23.70% 16.17x
Mens Business Clothes Shoppers 25.92% 16.02x
Boston Trip Planners 23.73% 15.91x
Ski and Snowboard Apparel Shoppers 27.83% 15.74x
Olympics Fans 27.35% 15.65x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rowing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rowing Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.11% 1.66x
Jos A. Bank Clothiers 0.33% 1.51x
Mens Wearhouse 0.35% 1.01x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rowing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rowing Enthusiasts audience is guhoyas.com.

Website Composition Index
guhoyas.com 1.68% 87.45x
dartmouthsports.com 1.51% 75.92x
row2k.com 1.02% 75.65x
cuse.com 1.10% 64.76x
navysports.com 1.35% 60.54x
brownbears.com 1.22% 57.78x
wesleyan.edu 1.19% 53.73x
baa.org 1.33% 50.92x
bowdoin.edu 1.02% 49.28x
pennathletics.com 1.12% 48.60x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rowing Enthusiasts audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 8.11% 20.98x
Lacrosse College Athletics 2.76% 18.95x
Pac 12 Sports 3.21% 15.12x
Institutional Investing 2.50% 14.71x
New England Universities 10.97% 13.81x
Florida College Athletics 6.24% 13.17x
Winter Sports & Gear 3.29% 12.61x
Crossfit & Obstacle Race Enthusiasts 4.91% 12.56x
MBA Education 8.15% 12.14x
College Sports 2.18% 11.89x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rowing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male