Dstillery Audiences

ROWING ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Rowing Enthusiasts Audience

Below you'll find more information about the Rowing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Rowing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Rowing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rowing Enthusiasts audience is Swimming Enthusiasts.

Interest Composition Index
Swimming Enthusiasts 31.99% 26.41x
Fitness Activity Tracker Users 32.15% 23.71x
Yale University Fans 30.95% 23.09x
Mens Business Clothes Shoppers 25.65% 22.61x
Competitive Sports Participants 25.66% 22.14x
Harvard University Fans 29.88% 21.86x
Vermont Trip Planners 27.37% 21.80x
Tutoring Resources Researchers 27.55% 21.35x
Ski and Snowboard Apparel Shoppers 26.94% 21.34x
Charitable Organization Supporters 27.55% 21.29x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rowing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rowing Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.67x
Bonobos 0.02% 2.49x
The North Face 0.02% 2.37x
Club Monaco 0.01% 2.21x
Ann Taylor 0.02% 2.05x
Urban Outfitters 0.05% 2.04x
Madewell 0.03% 2.00x
Lululemon 0.05% 1.89x
Armani 0.02% 1.86x
Zara 0.03% 1.84x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rowing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rowing Enthusiasts audience is yalebulldogs.com.

Website Composition Index
yalebulldogs.com 1.15% 33.01x
californiagoldenblogs.com 1.14% 29.80x
gocrimson.com 1.80% 29.66x
performancebike.com 1.02% 28.67x
williams.edu 1.88% 26.96x
harvardmagazine.com 1.29% 25.54x
thedp.com 1.45% 25.19x
princeton.edu 1.32% 24.89x
uwdawgpound.com 1.31% 24.60x
goduke.com 1.13% 24.53x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rowing Enthusiasts audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 4.55% 20.09x
Upstate New York State Athletics 0.27% 17.70x
Lacrosse College Athletics 1.40% 17.60x
Pac 12 Sports 1.55% 16.05x
Institutional Investing 1.93% 14.72x
Virginia Athletics 0.53% 14.70x
New England Universities 6.74% 14.06x
London Tourism 0.14% 14.06x
Philanthropy - Nonprofits 0.77% 13.91x
Illinois College Sports 0.33% 13.64x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rowing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male