Explore the Rowing Enthusiasts Audience
Below you'll find more information about the Rowing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Rowing Enthusiasts audience.
INTERESTS
The Rowing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rowing Enthusiasts audience is Swimming Enthusiasts.
| Interest | Composition | Index |
| Swimming Enthusiasts | 27.05% | 20.88x |
| School Closings Updates Readers | 21.47% | 19.08x |
| Vermont Trip Planners | 24.21% | 18.73x |
| Yale University Fans | 28.68% | 17.68x |
| Harvard University Fans | 27.89% | 16.76x |
| Tutoring Resources Researchers | 28.15% | 16.61x |
| Charitable Organization Supporters | 25.37% | 16.25x |
| Mens Business Clothes Shoppers | 24.82% | 16.23x |
| Ski and Snowboard Apparel Shoppers | 23.85% | 16.21x |
| Nature and Outdoors Book Readers | 17.80% | 15.99x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Rowing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rowing Enthusiasts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.89x |
| Banana Republic | 0.01% | 1.69x |
| Old Navy | 0.02% | 1.55x |
| White House Black Market | 0.02% | 1.55x |
| Chicos | 0.01% | 1.54x |
| Gap | 0.01% | 1.42x |
| Lane Bryant | 0.01% | 1.38x |
| LOFT | 0.01% | 1.35x |
| Mens Wearhouse | 0.01% | 1.25x |
| Carhartt | 0.14% | 1.07x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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WEBSITES
The Rowing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rowing Enthusiasts audience is ncaa.org.
| Website | Composition | Index |
| ncaa.org | 2.29% | 28.30x |
| collegeboard.org | 1.36% | 28.25x |
| thecrimson.com | 2.14% | 26.59x |
| wta.org | 1.24% | 24.40x |
| roguefitness.com | 2.90% | 24.24x |
| ems.com | 1.30% | 24.08x |
| ncsasports.org | 2.72% | 22.94x |
| massgeneral.org | 1.37% | 21.96x |
| westmarine.com | 1.07% | 20.33x |
| vanderbilt.edu | 1.19% | 20.07x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rowing Enthusiasts audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 1.87% | 20.67x |
| Upstate New York State Athletics | 0.12% | 19.27x |
| London Tourism | 0.04% | 17.67x |
| Lacrosse College Athletics | 0.64% | 17.23x |
| Institutional Investing | 0.61% | 15.80x |
| Virginia Athletics | 0.22% | 13.68x |
| Pac 12 Sports | 0.49% | 13.43x |
| Philanthropy - Nonprofits | 0.36% | 12.61x |
| New England Universities | 3.86% | 12.56x |
| MBA Education | 2.30% | 12.37x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Rowing Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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