Explore the Rowing Enthusiasts Audience
Below you'll find more information about the Rowing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Rowing Enthusiasts audience.
INTERESTS
The Rowing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rowing Enthusiasts audience is Ivy League College Researchers.
| Interest | Composition | Index |
| Ivy League College Researchers | 0.12% | 22.59x |
| Swimming Enthusiasts | 31.88% | 21.37x |
| Yale University Fans | 30.22% | 18.76x |
| School Closings Updates Readers | 0.77% | 18.74x |
| Harvard University Fans | 28.48% | 18.48x |
| Vermont Trip Planners | 26.12% | 18.03x |
| Mens Business Clothes Shoppers | 24.18% | 17.79x |
| Tutoring Resources Researchers | 26.64% | 17.57x |
| College Athletic Scholarships Researchers | 24.93% | 17.46x |
| Charitable Organization Supporters | 25.06% | 17.42x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Rowing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rowing Enthusiasts audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 2.08x |
| Lululemon | 0.01% | 1.96x |
| Chicos | 0.02% | 1.53x |
| J. Crew | 0.01% | 1.43x |
| Banana Republic | 0.02% | 1.39x |
| Talbots | 0.01% | 1.39x |
| Mens Wearhouse | 0.07% | 1.33x |
| White House Black Market | 0.01% | 1.31x |
| LOFT | 0.02% | 1.30x |
| Jos A. Bank Clothiers | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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WEBSITES
The Rowing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rowing Enthusiasts audience is dartmouthsports.com.
| Website | Composition | Index |
| dartmouthsports.com | 1.04% | 38.43x |
| gocrimson.com | 1.51% | 30.54x |
| yalebulldogs.com | 1.04% | 28.56x |
| williams.edu | 1.58% | 28.50x |
| californiagoldenblogs.com | 1.09% | 26.46x |
| harvardmagazine.com | 1.01% | 26.45x |
| bikereg.com | 1.24% | 26.04x |
| ncaa.org | 4.97% | 24.38x |
| connect.garmin.com | 1.62% | 23.15x |
| princeton.edu | 1.02% | 22.93x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rowing Enthusiasts audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.24% | 22.59x |
| New England & Ivy League Sports | 3.51% | 22.23x |
| Lacrosse College Athletics | 1.24% | 19.92x |
| England Tourism | 0.03% | 19.02x |
| Institutional Investing | 1.36% | 16.99x |
| Virginia Athletics | 0.47% | 16.62x |
| Pac 12 Sports | 0.89% | 16.11x |
| Philanthropy - Nonprofits | 0.60% | 15.90x |
| London Tourism | 0.10% | 15.58x |
| New England Universities | 5.82% | 14.90x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Rowing Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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