Explore the Rowing Enthusiasts Audience
Below you'll find more information about the Rowing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Rowing Enthusiasts audience.
INTERESTS
The Rowing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rowing Enthusiasts audience is Swimming Enthusiasts.
| Interest | Composition | Index |
| Swimming Enthusiasts | 27.41% | 19.41x |
| Yale University Fans | 31.84% | 17.60x |
| Competitive Sports Participants | 25.42% | 16.98x |
| Fitness Activity Tracker Users | 27.84% | 16.66x |
| Harvard University Fans | 29.99% | 16.28x |
| Running Enthusiasts | 23.70% | 16.17x |
| Mens Business Clothes Shoppers | 25.92% | 16.02x |
| Boston Trip Planners | 23.73% | 15.91x |
| Ski and Snowboard Apparel Shoppers | 27.83% | 15.74x |
| Olympics Fans | 27.35% | 15.65x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Rowing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rowing Enthusiasts audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.11% | 1.66x |
| Jos A. Bank Clothiers | 0.33% | 1.51x |
| Mens Wearhouse | 0.35% | 1.01x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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WEBSITES
The Rowing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rowing Enthusiasts audience is guhoyas.com.
| Website | Composition | Index |
| guhoyas.com | 1.68% | 87.45x |
| dartmouthsports.com | 1.51% | 75.92x |
| row2k.com | 1.02% | 75.65x |
| cuse.com | 1.10% | 64.76x |
| navysports.com | 1.35% | 60.54x |
| brownbears.com | 1.22% | 57.78x |
| wesleyan.edu | 1.19% | 53.73x |
| baa.org | 1.33% | 50.92x |
| bowdoin.edu | 1.02% | 49.28x |
| pennathletics.com | 1.12% | 48.60x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rowing Enthusiasts audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 8.11% | 20.98x |
| Lacrosse College Athletics | 2.76% | 18.95x |
| Pac 12 Sports | 3.21% | 15.12x |
| Institutional Investing | 2.50% | 14.71x |
| New England Universities | 10.97% | 13.81x |
| Florida College Athletics | 6.24% | 13.17x |
| Winter Sports & Gear | 3.29% | 12.61x |
| Crossfit & Obstacle Race Enthusiasts | 4.91% | 12.56x |
| MBA Education | 8.15% | 12.14x |
| College Sports | 2.18% | 11.89x |
Composition Percentage:
The overlap percentage between the Rowing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Rowing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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