Dstillery Audiences

ROWING ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Rowing Enthusiasts Audience

Below you'll find more information about the Rowing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Rowing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Rowing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rowing Enthusiasts audience is Swimming Enthusiasts.

Interest Composition Index
Swimming Enthusiasts 34.66% 20.28x
Fitness Activity Tracker Users 33.68% 17.97x
Yale University Fans 33.40% 17.43x
Vermont Trip Planners 27.62% 17.21x
Mens Business Clothes Shoppers 27.75% 17.15x
Harvard University Fans 31.36% 17.13x
Competitive Sports Participants 27.46% 16.73x
Ski and Snowboard Apparel Shoppers 26.41% 16.64x
College Athletic Scholarships Researchers 28.61% 16.45x
New York City Events Researchers 28.57% 16.34x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rowing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rowing Enthusiasts audience is Intermix.

Location Composition Index
Intermix 0.01% 2.26x
Club Monaco 0.02% 2.06x
REI 0.02% 2.03x
Bonobos 0.02% 1.96x
The North Face 0.03% 1.81x
Urban Outfitters 0.06% 1.76x
Armani 0.03% 1.74x
American Apparel 0.04% 1.70x
Lululemon 0.06% 1.69x
Madewell 0.03% 1.56x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rowing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rowing Enthusiasts audience is yalebulldogs.com.

Website Composition Index
yalebulldogs.com 1.12% 29.87x
gocrimson.com 1.79% 27.56x
californiagoldenblogs.com 1.29% 26.92x
williams.edu 1.88% 25.15x
harvardmagazine.com 1.25% 23.84x
thedp.com 1.47% 23.82x
bikereg.com 1.39% 23.07x
uwdawgpound.com 1.48% 22.24x
goduke.com 1.03% 22.21x
princeton.edu 1.24% 22.17x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rowing Enthusiasts audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 3.99% 18.39x
Upstate New York State Athletics 0.24% 15.92x
Lacrosse College Athletics 1.24% 15.83x
Pac 12 Sports 1.34% 14.34x
Virginia Athletics 0.45% 13.45x
Institutional Investing 1.61% 13.38x
New England Universities 6.07% 12.71x
Philanthropy - Nonprofits 0.62% 12.55x
Florida College Athletics 3.74% 12.25x
Crossfit & Obstacle Race Enthusiasts 2.82% 12.22x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rowing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male