Dstillery Audiences

ROWING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Rowing Enthusiasts Audience

Below you'll find more information about the Rowing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Rowing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Rowing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rowing Enthusiasts audience is Swimming Enthusiasts.

Interest Composition Index
Swimming Enthusiasts 27.05% 20.88x
School Closings Updates Readers 21.47% 19.08x
Vermont Trip Planners 24.21% 18.73x
Yale University Fans 28.68% 17.68x
Harvard University Fans 27.89% 16.76x
Tutoring Resources Researchers 28.15% 16.61x
Charitable Organization Supporters 25.37% 16.25x
Mens Business Clothes Shoppers 24.82% 16.23x
Ski and Snowboard Apparel Shoppers 23.85% 16.21x
Nature and Outdoors Book Readers 17.80% 15.99x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rowing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rowing Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.89x
Banana Republic 0.01% 1.69x
Old Navy 0.02% 1.55x
White House Black Market 0.02% 1.55x
Chicos 0.01% 1.54x
Gap 0.01% 1.42x
Lane Bryant 0.01% 1.38x
LOFT 0.01% 1.35x
Mens Wearhouse 0.01% 1.25x
Carhartt 0.14% 1.07x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Location attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rowing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rowing Enthusiasts audience is ncaa.org.

Website Composition Index
ncaa.org 2.29% 28.30x
collegeboard.org 1.36% 28.25x
thecrimson.com 2.14% 26.59x
wta.org 1.24% 24.40x
roguefitness.com 2.90% 24.24x
ems.com 1.30% 24.08x
ncsasports.org 2.72% 22.94x
massgeneral.org 1.37% 21.96x
westmarine.com 1.07% 20.33x
vanderbilt.edu 1.19% 20.07x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Web attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rowing Enthusiasts audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 1.87% 20.67x
Upstate New York State Athletics 0.12% 19.27x
London Tourism 0.04% 17.67x
Lacrosse College Athletics 0.64% 17.23x
Institutional Investing 0.61% 15.80x
Virginia Athletics 0.22% 13.68x
Pac 12 Sports 0.49% 13.43x
Philanthropy - Nonprofits 0.36% 12.61x
New England Universities 3.86% 12.56x
MBA Education 2.30% 12.37x
Composition Percentage: The overlap percentage between the Rowing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Rowing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rowing Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male