Dstillery Audiences

RUGBY FANS

Audience Size: 4.5 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Premier League Fans.

Interest Composition Index
Premier League Fans 7.67% 3.14x
Italian Mens National Soccer Team Fans 6.22% 3.14x
Arsenal Fans 15.19% 2.97x
Soccer Fans 9.39% 2.79x
Canada Trip Planners 6.05% 2.69x
Whiskey Lovers 5.52% 2.65x
New York Rangers Fans 3.71% 2.64x
Manchester United Fans 4.94% 2.60x
FC Barcelona Fans 4.24% 2.59x
Chelsea Fans 11.94% 2.58x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Everlane.

Location Composition Index
Everlane 0.00% 3.02x
Club Monaco 0.01% 1.89x
Supreme 0.01% 1.73x
Intermix 0.01% 1.72x
Patagonia 0.01% 1.70x
Ralph Lauren 0.01% 1.60x
Joe's Jeans 0.01% 1.59x
Uniqlo 0.02% 1.56x
Levi Strauss 0.02% 1.56x
Free People 0.02% 1.51x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is irishtimes.com.

Website Composition Index
irishtimes.com 3.10% 17.25x
scotsman.com 1.21% 16.30x
irishexaminer.com 1.01% 14.73x
ringsidenews.com 2.75% 12.89x
prowrestlingsheet.com 1.88% 12.52x
vancouver.ca 1.33% 12.35x
theopen.com 1.73% 11.00x
wrestlinginc.com 2.31% 10.28x
irishcentral.com 3.96% 8.99x
cagesideseats.com 2.56% 8.84x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.29% 9.23x
Local & Travel England - North Midlands 0.03% 8.66x
Ireland Cluster 2.89% 8.64x
Local & Travel England - Northern England 0.06% 7.42x
Home Décor, Furniture, & Decorating 0.03% 6.20x
England Tourism 0.04% 5.04x
London Tourism & Events 0.15% 4.81x
Handyman Tools 0.02% 4.81x
Local & Travel England - East Midlands 0.07% 4.67x
Golf & Boats 0.01% 4.29x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male