Dstillery Audiences

RUGBY FANS

Audience Size: 5.6 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Arsenal Fans.

Interest Composition Index
Arsenal Fans 8.51% 5.47x
Chelsea Fans 6.68% 4.07x
Premier League Fans 6.92% 3.95x
Italian Mens National Soccer Team Fans 5.14% 3.64x
Soccer Fans 5.96% 3.56x
Manchester United Fans 5.20% 3.40x
Cricket Enthusiasts 5.05% 3.04x
Readers of Tamil Content 4.90% 2.91x
F1 Racing Enthusiasts 4.20% 2.88x
Portugal Trip Planners 5.13% 2.85x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Bonobos.

Location Composition Index
Bonobos 0.08% 1.54x
Armani 0.02% 1.40x
Free People 0.02% 1.33x
Topshop 0.02% 1.32x
Zara 0.02% 1.31x
Uniqlo 0.01% 1.31x
Hugo Boss 0.03% 1.29x
Ann Taylor 0.02% 1.29x
The North Face 0.02% 1.28x
J. Crew 0.04% 1.27x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is scotsman.com.

Website Composition Index
scotsman.com 1.44% 8.23x
irishtimes.com 4.42% 7.46x
irishexaminer.com 1.57% 6.08x
irishcentral.com 3.11% 5.46x
actionnewsjax.com 1.99% 5.34x
skysports.com 1.10% 5.23x
bbc.com 29.76% 4.62x
wrestlinginc.com 1.20% 4.05x
weareteachers.com 3.03% 3.80x
ringsidenews.com 1.63% 3.72x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.14% 7.31x
Local & Travel England - North Midlands 0.02% 5.51x
Ireland Cluster 2.69% 5.44x
Local & Travel England - Northern England 0.04% 4.98x
London Tourism & Events 0.06% 3.20x
England Tourism 0.01% 3.19x
London Tourism 0.04% 2.47x
Toronto Tourism 0.14% 2.43x
Canada Travel & Tourism 0.09% 2.40x
Tennis, Golf & Boxing 1.74% 2.36x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male