Dstillery Audiences

RUGBY FANS

Audience Size: 4.6 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Italian Mens National Soccer Team Fans.

Interest Composition Index
Italian Mens National Soccer Team Fans 5.72% 2.93x
Premier League Fans 7.10% 2.91x
Arsenal Fans 13.19% 2.70x
Soccer Fans 8.78% 2.68x
Canada Trip Planners 6.59% 2.66x
Executive Travelers 5.89% 2.60x
Manchester United Fans 5.32% 2.56x
Whiskey Lovers 5.44% 2.54x
New York Rangers Fans 3.67% 2.52x
FC Barcelona Fans 4.00% 2.52x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.92x
Patagonia 0.01% 1.89x
Intermix 0.01% 1.89x
Calvin Klein 0.01% 1.83x
American Apparel 0.04% 1.80x
Uniqlo 0.02% 1.61x
Armani 0.02% 1.58x
Saint Laurent Paris 0.01% 1.57x
Zara 0.03% 1.55x
Banana Republic 0.05% 1.55x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is worldrugbyshop.com.

Website Composition Index
worldrugbyshop.com 0.81% 61.56x
scottishrugby.org 0.07% 54.22x
pitchero.com 0.06% 34.86x
nodq.com 0.74% 32.77x
leedsunited.com 0.05% 32.09x
sportinglife.com 0.10% 30.88x
ultimaterugby.com 0.04% 29.81x
dublinairport.com 0.10% 28.90x
royalmailgroup.com 0.03% 28.70x
talkingbaws.com 0.08% 28.14x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.32% 9.31x
Ireland Cluster 2.58% 9.09x
Local & Travel England - North Midlands 0.02% 8.08x
Home Décor, Furniture, & Decorating 0.04% 7.36x
Local & Travel England - Northern England 0.05% 7.17x
Local & Travel England - East Midlands 0.08% 6.01x
Handyman Tools 0.02% 5.68x
England Tourism 0.05% 5.57x
Environmental Conservation 0.03% 5.12x
London Tourism & Events 0.17% 5.00x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000