Explore the Rugby Fans Audience
Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Rugby Fans audience.
INTERESTS
The Rugby Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rugby Fans audience is Arsenal Fans.
| Interest | Composition | Index |
| Arsenal Fans | 8.51% | 5.47x |
| Chelsea Fans | 6.68% | 4.07x |
| Premier League Fans | 6.92% | 3.95x |
| Italian Mens National Soccer Team Fans | 5.14% | 3.64x |
| Soccer Fans | 5.96% | 3.56x |
| Manchester United Fans | 5.20% | 3.40x |
| Cricket Enthusiasts | 5.05% | 3.04x |
| Readers of Tamil Content | 4.90% | 2.91x |
| F1 Racing Enthusiasts | 4.20% | 2.88x |
| Portugal Trip Planners | 5.13% | 2.85x |
Composition Percentage:
The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
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APPAREL RETAILERS
The Rugby Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rugby Fans audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.08% | 1.54x |
| Armani | 0.02% | 1.40x |
| Free People | 0.02% | 1.33x |
| Topshop | 0.02% | 1.32x |
| Zara | 0.02% | 1.31x |
| Uniqlo | 0.01% | 1.31x |
| Hugo Boss | 0.03% | 1.29x |
| Ann Taylor | 0.02% | 1.29x |
| The North Face | 0.02% | 1.28x |
| J. Crew | 0.04% | 1.27x |
Composition Percentage:
The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
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WEBSITES
The Rugby Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rugby Fans audience is scotsman.com.
| Website | Composition | Index |
| scotsman.com | 1.44% | 8.23x |
| irishtimes.com | 4.42% | 7.46x |
| irishexaminer.com | 1.57% | 6.08x |
| irishcentral.com | 3.11% | 5.46x |
| actionnewsjax.com | 1.99% | 5.34x |
| skysports.com | 1.10% | 5.23x |
| bbc.com | 29.76% | 4.62x |
| wrestlinginc.com | 1.20% | 4.05x |
| weareteachers.com | 3.03% | 3.80x |
| ringsidenews.com | 1.63% | 3.72x |
Composition Percentage:
The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.14% | 7.31x |
| Local & Travel England - North Midlands | 0.02% | 5.51x |
| Ireland Cluster | 2.69% | 5.44x |
| Local & Travel England - Northern England | 0.04% | 4.98x |
| London Tourism & Events | 0.06% | 3.20x |
| England Tourism | 0.01% | 3.19x |
| London Tourism | 0.04% | 2.47x |
| Toronto Tourism | 0.14% | 2.43x |
| Canada Travel & Tourism | 0.09% | 2.40x |
| Tennis, Golf & Boxing | 1.74% | 2.36x |
Composition Percentage:
The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
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DEMOGRAPHICS
The Rugby Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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