Dstillery Audiences

RUGBY FANS

Audience Size: 3.6 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Arsenal Fans.

Interest Composition Index
Arsenal Fans 6.77% 6.61x
Chelsea Fans 6.12% 5.50x
Italian Mens National Soccer Team Fans 5.07% 5.29x
Soccer Fans 5.10% 5.24x
Premier League Fans 6.18% 5.23x
Manchester United Fans 4.46% 4.52x
Chicago Blackhawks Fans 3.27% 4.24x
New York Rangers Fans 3.36% 4.21x
FC Barcelona Fans 3.61% 4.16x
Portugal Trip Planners 4.71% 3.96x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.44x
Supreme 0.02% 2.18x
Intermix 0.01% 1.75x
Bonobos 0.08% 1.74x
Club Monaco 0.02% 1.70x
Lululemon 0.08% 1.65x
Free People 0.03% 1.62x
Zara 0.03% 1.62x
American Apparel 0.05% 1.59x
REI 0.02% 1.58x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is scotsman.com.

Website Composition Index
scotsman.com 1.88% 12.72x
irishtimes.com 4.92% 11.41x
irishexaminer.com 1.97% 9.67x
skysports.com 1.16% 7.61x
irishcentral.com 4.34% 7.58x
prowrestlingsheet.com 1.73% 7.40x
wrestlinginc.com 1.86% 6.70x
ringsidenews.com 1.98% 6.67x
chicagobusiness.com 1.45% 6.20x
knowledgedish.com 1.98% 6.19x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.23% 10.79x
Ireland Cluster 3.78% 8.67x
Local & Travel England - North Midlands 0.03% 8.45x
Local & Travel England - Northern England 0.06% 7.35x
Home Décor, Furniture, & Decorating 0.01% 5.60x
London Tourism & Events 0.11% 4.69x
England Tourism 0.02% 4.63x
Toronto Tourism 0.12% 3.79x
Illinois College Sports 0.13% 3.49x
Canadian Universities 0.39% 3.49x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male