Explore the Rugby Fans Audience
Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Rugby Fans audience.
INTERESTS
The Rugby Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rugby Fans audience is Arsenal Fans.
| Interest | Composition | Index |
| Arsenal Fans | 8.32% | 6.30x |
| Italian Mens National Soccer Team Fans | 5.10% | 5.52x |
| Chelsea Fans | 7.31% | 5.45x |
| Soccer Fans | 5.59% | 5.42x |
| Premier League Fans | 6.18% | 5.41x |
| Manchester United Fans | 4.58% | 4.64x |
| New York Rangers Fans | 3.11% | 4.48x |
| Chicago Blackhawks Fans | 3.03% | 4.38x |
| FC Barcelona Fans | 3.53% | 4.28x |
| Big East Fans | 3.47% | 4.16x |
Composition Percentage:
The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
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APPAREL RETAILERS
The Rugby Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rugby Fans audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.05x |
| Bonobos | 0.05% | 1.92x |
| Topshop | 0.01% | 1.87x |
| Intermix | 0.01% | 1.79x |
| Banana Republic | 0.04% | 1.77x |
| Ann Taylor | 0.02% | 1.74x |
| Levi Strauss | 0.01% | 1.73x |
| American Apparel | 0.04% | 1.72x |
| Uniqlo | 0.01% | 1.70x |
| Patagonia | 0.02% | 1.68x |
Composition Percentage:
The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
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WEBSITES
The Rugby Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rugby Fans audience is scotsman.com.
| Website | Composition | Index |
| scotsman.com | 1.47% | 12.35x |
| irishtimes.com | 4.62% | 11.77x |
| irishexaminer.com | 1.61% | 9.99x |
| prowrestlingsheet.com | 1.85% | 7.84x |
| ringsidenews.com | 1.95% | 7.35x |
| irishcentral.com | 4.25% | 7.33x |
| wrestlinginc.com | 1.86% | 7.28x |
| knowledgedish.com | 4.34% | 6.73x |
| chicagobusiness.com | 1.64% | 6.11x |
| bbc.com | 31.04% | 5.99x |
Composition Percentage:
The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.22% | 10.60x |
| Ireland Cluster | 3.50% | 9.28x |
| Local & Travel England - North Midlands | 0.02% | 8.50x |
| Local & Travel England - Northern England | 0.05% | 7.40x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.07x |
| Sports - Skiing, Snowboarding | 0.01% | 5.52x |
| England Tourism | 0.02% | 5.09x |
| London Tourism & Events | 0.11% | 4.93x |
| Toronto Tourism | 0.12% | 3.94x |
| Environmental Conservation | 0.02% | 3.75x |
Composition Percentage:
The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
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DEMOGRAPHICS
The Rugby Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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