Dstillery Audiences

RUGBY FANS

Audience Size: 6.1 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Arsenal Fans.

Interest Composition Index
Arsenal Fans 8.61% 5.37x
Chelsea Fans 6.42% 4.07x
Premier League Fans 6.72% 3.82x
Italian Mens National Soccer Team Fans 4.73% 3.57x
Soccer Fans 5.40% 3.56x
Manchester United Fans 4.92% 3.45x
Cricket Enthusiasts 5.02% 3.06x
E-cycling Enthusiasts 5.31% 2.96x
F1 Racing Enthusiasts 4.09% 2.93x
Portugal Trip Planners 4.43% 2.93x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Bonobos.

Location Composition Index
Bonobos 0.08% 1.50x
REI 0.01% 1.33x
American Apparel 0.02% 1.32x
Club Monaco 0.01% 1.29x
J. Crew 0.01% 1.22x
Topshop 0.02% 1.22x
Armani 0.02% 1.20x
Zara 0.02% 1.18x
Lululemon 0.03% 1.17x
Ann Taylor 0.02% 1.17x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is scotsman.com.

Website Composition Index
scotsman.com 1.46% 8.05x
irishtimes.com 4.36% 7.05x
irishexaminer.com 1.47% 5.71x
irishcentral.com 2.64% 5.24x
actionnewsjax.com 1.82% 5.06x
skysports.com 1.16% 4.94x
bbc.com 29.60% 4.42x
weareteachers.com 3.44% 4.22x
wrestlinginc.com 1.38% 4.04x
nbcchicago.com 1.65% 4.02x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.11% 7.45x
Local & Travel England - North Midlands 0.02% 5.66x
Ireland Cluster 2.57% 5.12x
Local & Travel England - Northern England 0.04% 4.65x
England Tourism 0.01% 3.40x
London Tourism & Events 0.05% 3.07x
Environmental Conservation 0.01% 2.55x
Canada Travel & Tourism 0.09% 2.36x
US Soccer 0.30% 2.36x
Toronto Tourism 0.15% 2.35x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male