Dstillery Audiences

RUGBY FANS

Audience Size: 5.8 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Arsenal Fans.

Interest Composition Index
Arsenal Fans 7.51% 4.20x
Chelsea Fans 6.37% 3.26x
Philadelphia Phillies Fans 5.33% 3.13x
Soccer Fans 6.17% 3.11x
Premier League Fans 6.12% 3.06x
Italian Mens National Soccer Team Fans 4.73% 2.92x
Manchester United Fans 5.07% 2.81x
Romance Movie and TV enthusiasts 5.00% 2.78x
Cricket Enthusiasts 5.11% 2.58x
New Zealand Trip Planners 5.82% 2.56x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.54x
Ann Taylor 0.02% 1.52x
Zara 0.03% 1.48x
Madewell 0.03% 1.45x
Bonobos 0.01% 1.45x
Uniqlo 0.02% 1.43x
Lululemon 0.04% 1.43x
Armani 0.02% 1.39x
J. Crew 0.05% 1.37x
Michael Kors 0.05% 1.36x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is cad-comic.com.

Website Composition Index
cad-comic.com 1.58% 20.33x
thetechgame.com 1.47% 10.96x
realsport101.com 1.30% 9.67x
woojr.com 1.04% 9.65x
gearculture.com 1.13% 9.58x
worldboxingnews.net 1.83% 9.28x
soapoperaspy.com 1.06% 9.02x
joblo.com 1.66% 8.68x
givemesport.com 2.02% 8.36x
the-gadgeteer.com 1.54% 8.11x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.10% 7.34x
Local & Travel England - North Midlands 0.02% 4.47x
Ireland Cluster 2.72% 4.23x
Local & Travel England - Northern England 0.04% 3.79x
Live Music 2.16% 2.89x
London Tourism & Events 0.04% 2.71x
Vancouver British Columbia Research Cluster 0.64% 2.70x
Canada Business Cluster 1.67% 2.31x
London Tourism 0.02% 2.30x
Toronto Tourism 0.21% 2.28x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male