Dstillery Audiences

RUGBY FANS

Audience Size: 4 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Arsenal Fans.

Interest Composition Index
Arsenal Fans 8.32% 6.30x
Italian Mens National Soccer Team Fans 5.10% 5.52x
Chelsea Fans 7.31% 5.45x
Soccer Fans 5.59% 5.42x
Premier League Fans 6.18% 5.41x
Manchester United Fans 4.58% 4.64x
New York Rangers Fans 3.11% 4.48x
Chicago Blackhawks Fans 3.03% 4.38x
FC Barcelona Fans 3.53% 4.28x
Big East Fans 3.47% 4.16x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Supreme.

Location Composition Index
Supreme 0.02% 2.05x
Bonobos 0.05% 1.92x
Topshop 0.01% 1.87x
Intermix 0.01% 1.79x
Banana Republic 0.04% 1.77x
Ann Taylor 0.02% 1.74x
Levi Strauss 0.01% 1.73x
American Apparel 0.04% 1.72x
Uniqlo 0.01% 1.70x
Patagonia 0.02% 1.68x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is scotsman.com.

Website Composition Index
scotsman.com 1.47% 12.35x
irishtimes.com 4.62% 11.77x
irishexaminer.com 1.61% 9.99x
prowrestlingsheet.com 1.85% 7.84x
ringsidenews.com 1.95% 7.35x
irishcentral.com 4.25% 7.33x
wrestlinginc.com 1.86% 7.28x
knowledgedish.com 4.34% 6.73x
chicagobusiness.com 1.64% 6.11x
bbc.com 31.04% 5.99x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.22% 10.60x
Ireland Cluster 3.50% 9.28x
Local & Travel England - North Midlands 0.02% 8.50x
Local & Travel England - Northern England 0.05% 7.40x
Home Décor, Furniture, & Decorating 0.01% 6.07x
Sports - Skiing, Snowboarding 0.01% 5.52x
England Tourism 0.02% 5.09x
London Tourism & Events 0.11% 4.93x
Toronto Tourism 0.12% 3.94x
Environmental Conservation 0.02% 3.75x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male