Dstillery Audiences

RUGBY FANS

Audience Size: 4.6 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Premier League Fans.

Interest Composition Index
Premier League Fans 7.35% 3.11x
Arsenal Fans 14.84% 3.09x
Italian Mens National Soccer Team Fans 6.11% 3.06x
Soccer Fans 10.01% 2.75x
Chelsea Fans 12.82% 2.53x
New York Rangers Fans 3.62% 2.52x
Manchester United Fans 5.18% 2.51x
Canada Trip Planners 5.62% 2.51x
FC Barcelona Fans 4.09% 2.50x
Whiskey Lovers 5.31% 2.49x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.28x
Club Monaco 0.02% 2.05x
Supreme 0.01% 1.88x
Calvin Klein 0.01% 1.85x
Intermix 0.01% 1.82x
The North Face 0.04% 1.81x
Patagonia 0.02% 1.80x
Zara 0.04% 1.79x
Uniqlo 0.02% 1.78x
Saint Laurent Paris 0.01% 1.72x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is ireland-calling.com.

Website Composition Index
ireland-calling.com 1.39% 21.17x
irishtimes.com 3.79% 16.59x
scotsman.com 1.21% 16.19x
irishexaminer.com 1.32% 13.91x
vancouver.ca 1.03% 11.62x
ringsidenews.com 2.17% 10.68x
prowrestlingsheet.com 2.05% 10.57x
theopen.com 1.12% 10.35x
wrestlinginc.com 1.99% 9.64x
irishcentral.com 4.07% 9.47x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.26% 9.58x
Ireland Cluster 3.28% 8.99x
Local & Travel England - North Midlands 0.03% 7.94x
Local & Travel England - Northern England 0.05% 6.76x
Home Décor, Furniture, & Decorating 0.02% 5.86x
England Tourism 0.03% 5.19x
London Tourism & Events 0.13% 4.75x
Sports - Skiing, Snowboarding 0.01% 4.62x
Local & Travel England - East Midlands 0.06% 3.97x
Golf & Boats 0.01% 3.88x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male