Dstillery Audiences

RUGBY FANS

Audience Size: 7 Million Devices

Explore the Rugby Fans Audience

Below you'll find more information about the Rugby Fans audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Rugby Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Rugby Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rugby Fans audience is Arsenal Fans.

Interest Composition Index
Arsenal Fans 7.52% 4.65x
Chelsea Fans 5.94% 3.62x
Soccer Fans 5.27% 3.34x
Premier League Fans 6.00% 3.32x
Italian Mens National Soccer Team Fans 4.38% 3.25x
Manchester United Fans 4.79% 3.25x
Philadelphia Phillies Fans 4.50% 3.14x
Portugal Trip Planners 4.25% 2.84x
E-cycling Enthusiasts 4.98% 2.81x
Cricket Enthusiasts 4.75% 2.80x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Interest attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rugby Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rugby Fans audience is Madewell.

Location Composition Index
Madewell 0.02% 1.78x
Zara 0.02% 1.54x
Ann Taylor 0.01% 1.53x
Armani 0.01% 1.40x
Urban Outfitters 0.03% 1.39x
The North Face 0.01% 1.37x
J. Crew 0.03% 1.37x
Free People 0.02% 1.35x
Banana Republic 0.05% 1.33x
Lululemon 0.03% 1.33x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Location attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rugby Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rugby Fans audience is cad-comic.com.

Website Composition Index
cad-comic.com 1.09% 15.26x
thetechgame.com 1.05% 8.98x
worldboxingnews.net 1.32% 8.11x
givemesport.com 1.39% 7.69x
scotsman.com 1.36% 7.34x
the-gadgeteer.com 1.08% 6.43x
irishtimes.com 4.01% 6.22x
floor8.com 1.34% 6.10x
joblo.com 1.16% 5.89x
9to5toys.com 1.15% 5.88x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Web attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rugby Fans audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.10% 7.43x
Ireland Cluster 2.56% 4.71x
Local & Travel England - North Midlands 0.02% 4.60x
Local & Travel England - Northern England 0.03% 3.65x
London Tourism & Events 0.04% 2.87x
Vancouver British Columbia Research Cluster 0.48% 2.35x
Live Music 1.70% 2.31x
Saskatchewan Media & Retail Cluster 0.14% 2.30x
US Soccer 0.26% 2.25x
Toronto Tourism 0.18% 2.24x
Composition Percentage: The overlap percentage between the Rugby Fans audience and the Content Affinity attribute.
Index: A comparison of the Rugby Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rugby Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male