Explore the Running Enthusiasts Audience
Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running Enthusiasts audience.
INTERESTS
The Running Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running Enthusiasts audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 29.30% | 43.36x |
| Competitive Tri-Athletes | 28.10% | 41.72x |
| Olympics Fans | 27.53% | 34.68x |
| Weight Loss Researchers | 21.23% | 31.66x |
| At-Home Gym Intenders | 14.45% | 30.66x |
| Shoe Shoppers | 29.61% | 29.63x |
| Wellness Enthusiasts | 4.73% | 27.99x |
| Mens Business Clothes Shoppers | 9.29% | 27.04x |
| Online Exercise Class Users | 9.61% | 26.46x |
| Gym Equipment Owners | 21.48% | 23.53x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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WEBSITES
The Running Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running Enthusiasts audience is raceentry.com.
| Website | Composition | Index |
| raceentry.com | 5.84% | 71.66x |
| getmeregistered.com | 1.10% | 57.22x |
| onlineraceresults.com | 1.09% | 52.16x |
| runtothefinish.com | 1.72% | 48.66x |
| believeintherun.com | 1.65% | 45.75x |
| halfmarathons.net | 3.17% | 41.72x |
| runningshoesguru.com | 2.38% | 40.41x |
| myfitnesspal.com | 8.94% | 36.86x |
| roadbikerider.com | 1.02% | 34.02x |
| womensrunning.com | 1.68% | 33.73x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 11.76% | 27.39x |
| Weight Loss & Nutrition Assistance Researchers | 3.75% | 18.75x |
| Clean Energy | 0.10% | 17.20x |
| Vegans & Animal Welfare | 0.09% | 16.85x |
| Canadian Universities | 0.10% | 16.26x |
| Winter Sports & Gear | 0.09% | 14.45x |
| Healthy Eating Researchers | 0.04% | 14.19x |
| Canadian Real Estate Researcher Cluster | 0.07% | 13.55x |
| Backpacking | 1.27% | 13.10x |
| US Cycling | 5.36% | 12.93x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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