Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 61.61% 53.43x
Competitive Sports Participants 58.78% 50.73x
Mens Fitness Publication Readers 57.43% 50.01x
Men's Health Researchers 60.44% 49.55x
Cholesterol Researchers 50.75% 45.34x
Women's Fitness Enthusiasts 53.95% 44.83x
Liberal News Readers 46.76% 43.52x
Exercise and Gym Researchers 53.95% 43.02x
Eco-Conscious Consumers 48.94% 42.54x
Home Custom Bedroom Decorators 45.88% 42.51x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.58x
Madewell 0.02% 1.55x
The North Face 0.02% 1.49x
REI 0.01% 1.46x
Jos A. Bank Clothiers 0.04% 1.46x
Urban Outfitters 0.03% 1.45x
Ann Taylor 0.02% 1.40x
Free People 0.02% 1.37x
White House Black Market 0.05% 1.34x
Kate Spade 0.02% 1.33x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 1.49% 67.06x
tcsnycmarathon.org 1.05% 56.94x
runningshoesguru.com 3.30% 48.71x
marathonguide.com 1.98% 47.17x
runtothefinish.com 2.13% 45.72x
mensfitness.com 1.45% 45.37x
220triathlon.com 1.27% 44.17x
trifind.com 1.57% 43.74x
onlineraceresults.com 1.57% 42.03x
performancebike.com 1.29% 39.49x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 28.45% 23.40x
Active Lifestyle Enthusiasts 0.13% 22.56x
Assorted Topics (Television, Origami, Men's Health) 1.13% 20.66x
Weight Lifting Enthusiasts 7.30% 20.61x
Men's Dress Shirt Shopping 1.14% 20.03x
Travel, Food, Fashion & Fitness 3.35% 19.54x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.44x
Sports - Skiing, Snowboarding 0.02% 19.40x
Local & Travel England - North Midlands 0.07% 18.35x
Feminism 1.11% 18.16x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male