Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 61.35% 46.91x
Men's Health Researchers 58.52% 45.00x
Mens Fitness Publication Readers 55.29% 44.81x
Competitive Sports Participants 59.62% 44.79x
Women's Fitness Enthusiasts 51.61% 41.33x
Cholesterol Researchers 50.36% 41.28x
Women's Health Researchers 48.89% 38.79x
Eco-Conscious Consumers 48.93% 38.45x
Exercise and Gym Researchers 53.01% 38.45x
Custom Home Lighting Shoppers 47.26% 38.03x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.91x
Chicos 0.01% 1.70x
Old Navy 0.02% 1.41x
Mens Wearhouse 0.02% 1.12x
Carhartt 0.12% 1.12x
Victoria's Secret 0.01% 1.02x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 1.05% 55.84x
marathonguide.com 1.52% 49.32x
runningshoesguru.com 3.75% 39.48x
220triathlon.com 1.36% 37.84x
trifind.com 1.51% 37.34x
runragnar.com 1.41% 37.23x
runtothefinish.com 2.29% 36.27x
onlineraceresults.com 1.55% 36.05x
connect.garmin.com 2.12% 35.97x
ironman.com 1.12% 34.86x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 30.01% 24.45x
Weight Lifting Enthusiasts 6.56% 22.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.14x
Assorted Topics (Television, Origami, Men's Health) 2.28% 21.42x
Environmental Conservation 0.09% 20.04x
Active Lifestyle Enthusiasts 0.08% 19.76x
Men's Dress Shirt Shopping 0.78% 19.57x
Crossfit & Obstacle Race Enthusiasts 3.01% 19.12x
Teaching Abroad 0.13% 19.00x
London Tourism & Events 0.25% 18.46x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male