Explore the Running Enthusiasts Audience
Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running Enthusiasts audience.
INTERESTS
The Running Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 60.42% | 40.87x |
| Mens Fitness Publication Readers | 55.09% | 38.81x |
| Competitive Sports Participants | 53.19% | 38.54x |
| Men's Health Researchers | 55.39% | 38.38x |
| Women's Fitness Enthusiasts | 49.25% | 35.93x |
| Exercise and Gym Researchers | 47.25% | 33.60x |
| Fitness Enthusiasts | 44.09% | 32.59x |
| Weight Loss Researchers | 45.42% | 32.17x |
| Women's Health Researchers | 45.49% | 32.11x |
| Weight Lifting Enthusiasts | 47.90% | 32.08x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Curious about what else the Running Enthusiasts audience is interested in?
Sign Up
APPAREL RETAILERS
The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.04% | 2.01x |
| Patagonia | 0.03% | 1.89x |
| Bonobos | 0.11% | 1.80x |
| Everlane | 0.01% | 1.77x |
| Uniqlo | 0.04% | 1.62x |
| Jos A. Bank Clothiers | 0.53% | 1.61x |
| Johnston and Murphy | 0.24% | 1.54x |
| Supreme | 0.02% | 1.53x |
| Free People | 0.05% | 1.46x |
| Topshop | 0.02% | 1.44x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Want to find more of the Running Enthusiasts audience in the real world?
Sign Up
WEBSITES
The Running Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running Enthusiasts audience is baa.org.
| Website | Composition | Index |
| baa.org | 1.91% | 77.69x |
| thisrunnersrecipes.com | 1.27% | 77.04x |
| runningintheusa.com | 3.99% | 68.92x |
| flotrack.org | 1.20% | 66.84x |
| onlineraceresults.com | 2.70% | 65.13x |
| irunfar.com | 1.34% | 64.38x |
| marathonguide.com | 3.17% | 63.36x |
| roadtrailrun.com | 1.23% | 59.40x |
| tcsnycmarathon.org | 3.27% | 57.29x |
| runtothefinish.com | 3.53% | 56.19x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Want to see more of the websites the Running Enthusiasts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 33.61% | 22.28x |
| Sports - Skiing, Snowboarding | 0.05% | 20.87x |
| Active Lifestyle Enthusiasts | 0.24% | 18.36x |
| Men's Dress Shirt Shopping | 2.33% | 17.69x |
| Weight Lifting Enthusiasts | 11.68% | 17.43x |
| Fashion & Cosmetics | 0.06% | 16.43x |
| Travel, Food, Fashion & Fitness | 4.84% | 16.37x |
| Backpacking | 9.63% | 16.09x |
| Crossfit & Obstacle Race Enthusiasts | 6.17% | 15.95x |
| Healthy Eating Researchers | 5.07% | 15.61x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Want to see more of the Content Affinities the Running Enthusiasts audience visits?
Sign Up
DEMOGRAPHICS
The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Running Enthusiasts audience?
Sign Up