Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 4.5 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 61.33% 39.53x
Mens Fitness Publication Readers 55.31% 38.56x
Men's Health Researchers 58.27% 37.90x
Competitive Sports Participants 60.31% 36.76x
Women's Fitness Enthusiasts 50.89% 35.60x
Cholesterol Researchers 52.81% 33.76x
Exercise and Gym Researchers 51.26% 33.61x
Liberal News Readers 48.12% 32.74x
Women's Health Researchers 47.62% 32.73x
Eco-Conscious Consumers 49.52% 32.48x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.98x
Bonobos 0.02% 1.54x
American Apparel 0.03% 1.41x
REI 0.02% 1.40x
Madewell 0.03% 1.37x
Urban Outfitters 0.04% 1.36x
Columbia 0.01% 1.35x
Talbots 0.04% 1.32x
Lululemon 0.04% 1.28x
Express Outlets 0.01% 1.27x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is marathonguide.com.

Website Composition Index
marathonguide.com 1.45% 35.33x
runningshoesguru.com 2.76% 33.67x
220triathlon.com 1.02% 30.91x
runtothefinish.com 1.66% 30.41x
onlineraceresults.com 1.24% 30.21x
trifind.com 1.25% 29.88x
theidleman.com 1.40% 28.49x
mapmyrun.com 4.44% 27.82x
jamesclear.com 1.16% 27.77x
runragnar.com 1.41% 27.72x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 25.75% 20.22x
Active Lifestyle Enthusiasts 0.11% 17.87x
Weight Lifting Enthusiasts 6.48% 17.71x
Assorted Topics (Television, Origami, Men's Health) 1.55% 17.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 16.57x
Feminism 0.98% 16.55x
Men's Dress Shirt Shopping 0.95% 16.54x
Travel, Food, Fashion & Fitness 3.07% 16.34x
Sports - Skiing, Snowboarding 0.02% 15.91x
Local & Travel England - North Midlands 0.08% 15.83x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male