Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 57.58% 61.44x
Men's Health Researchers 57.98% 58.13x
Competitive Sports Participants 57.13% 57.19x
Mens Fitness Publication Readers 56.29% 56.98x
Cholesterol Researchers 49.93% 55.02x
Women's Fitness Enthusiasts 54.62% 52.05x
Eco-Conscious Consumers 49.91% 51.36x
Liberal News Readers 50.54% 50.07x
Women's Health Researchers 52.36% 49.29x
Financial News Readers 47.71% 48.83x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.11x
Carhartt 0.04% 0.79x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is runningshoesguru.com.

Website Composition Index
runningshoesguru.com 3.27% 56.21x
fitnessmagazine.com 1.20% 51.84x
mapmyrun.com 4.15% 50.68x
roguefitness.com 1.35% 47.43x
wareable.com 1.21% 45.38x
runnersblueprint.com 1.01% 45.21x
forum.bodybuilding.com 3.87% 45.18x
thisisinsider.com 2.30% 45.05x
manrepeller.com 4.73% 44.60x
mapmyride.com 1.18% 43.80x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.14% 30.90x
Running & Marathons 20.38% 28.75x
Crossfit & Obstacle Race Enthusiasts 0.89% 28.33x
Weight Lifting Enthusiasts 3.47% 26.54x
Mysticism 0.23% 24.18x
Job Interview Process 0.15% 24.18x
Assorted Topics (Television, Origami, Men's Health) 1.67% 24.15x
Food Cluster 0.19% 23.59x
Australia & New Zealand Media 3.43% 23.37x
Institutional Investing 0.21% 22.91x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male