Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 47.65% 36.87x
Competitive Sports Participants 51.79% 36.49x
Men's Health Researchers 51.08% 35.82x
Women's Fitness Enthusiasts 44.82% 31.95x
Liberal News Readers 35.85% 30.59x
Exercise and Gym Researchers 45.15% 30.39x
Cholesterol Researchers 39.32% 29.64x
Fitness Enthusiasts 39.33% 28.09x
Yogis 46.16% 27.60x
Weight Lifting Enthusiasts 45.41% 26.70x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.89x
Free People 0.02% 1.80x
REI 0.02% 1.77x
Columbia 0.01% 1.74x
American Apparel 0.04% 1.69x
Calvin Klein 0.01% 1.62x
Hugo Boss 0.02% 1.61x
Patagonia 0.01% 1.59x
Club Monaco 0.01% 1.52x
Kate Spade 0.02% 1.48x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is jeffgalloway.com.

Website Composition Index
jeffgalloway.com 0.62% 120.35x
strengthrunning.com 1.19% 112.18x
roadracerunner.com 0.56% 111.22x
trainingpeaks.com 0.33% 111.07x
ahotu.com 1.49% 108.02x
dcrainmaker.com 0.26% 105.43x
thisrunnersrecipes.com 1.18% 102.38x
irunfar.com 1.56% 100.14x
baa.org 4.06% 98.09x
cgiracing.com 0.24% 96.66x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 38.53% 25.98x
Sports - Skiing, Snowboarding 0.08% 19.35x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.35% 17.56x
Weight Lifting Enthusiasts 12.03% 17.44x
Feminism 1.96% 17.28x
Active Lifestyle Enthusiasts 0.22% 17.02x
Travel, Food, Fashion & Fitness 3.66% 16.57x
Men's Dress Shirt Shopping 3.00% 15.75x
Winter Sports & Gear 3.59% 15.47x
Washington D.C. Hotels 0.06% 14.92x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999