Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 53.74% 137.08x
Joint Pain Health Care Professionals 48.30% 136.50x
Nutrition Conscious Eaters 48.30% 135.73x
Sinus Researchers 44.90% 130.60x
Documentary Film Fans 45.58% 129.55x
Executive Travelers 48.30% 128.47x
Ivy League College Researchers 46.94% 120.97x
Online Grammar Tool Users 43.54% 120.31x
HDTV Researchers 44.90% 119.43x
Live Concert Fans 41.50% 117.95x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.95x
Chicos 0.01% 1.55x
Victoria's Secret 0.01% 1.43x
Old Navy 0.02% 1.25x
The Childrens Place 0.01% 1.22x
Mens Wearhouse 0.01% 1.18x
Carhartt 0.13% 1.04x
Maurices 0.01% 1.02x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is marathonguide.com.

Website Composition Index
marathonguide.com 1.05% 42.98x
trifind.com 1.13% 33.89x
connect.garmin.com 1.35% 33.41x
runragnar.com 1.00% 32.58x
elitefts.com 1.09% 31.88x
220triathlon.com 1.34% 31.44x
slowtwitch.com 1.61% 30.73x
onlineraceresults.com 1.30% 30.44x
runningshoesguru.com 4.53% 30.25x
fitnessblender.com 1.69% 29.15x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 36.73% 57.30x
San Diego Cluster 17.69% 32.27x
Weight Loss & Nutrition Assistance Researchers 15.65% 30.26x
People Search 21.09% 29.34x
Fashion Cluster 12.24% 28.88x
Healthcare - Dermatology & Aging 18.37% 28.65x
San Francisco Bay Area Cluster 21.09% 27.94x
Assorted Topics (Viral Media, Paid Traffic) 21.77% 27.88x
Sports - Climbing, Non-traditional 9.52% 26.70x
Northern California Cluster 13.61% 26.31x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male