Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 1 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 57.64% 63.84x
Men's Health Researchers 55.58% 62.02x
Mens Fitness Publication Readers 53.37% 61.66x
Competitive Sports Participants 55.87% 60.69x
Cholesterol Researchers 47.66% 57.79x
Women's Fitness Enthusiasts 50.42% 56.94x
Eco-Conscious Consumers 47.36% 54.95x
Women's Health Researchers 48.13% 54.41x
Liberal News Readers 46.68% 54.07x
Wellness Enthusiasts 49.15% 52.50x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.03x
Old Navy 0.02% 1.22x
Carhartt 0.11% 1.09x
Maurices 0.01% 0.92x
Victoria's Secret 0.01% 0.90x
The Childrens Place 0.01% 0.83x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 1.51% 57.31x
fitnessmagazine.com 2.14% 51.62x
thenewsrep.com 1.09% 51.55x
runningshoesguru.com 3.67% 49.93x
roguefitness.com 2.15% 47.27x
forum.bodybuilding.com 5.67% 45.87x
wareable.com 2.02% 44.94x
dcist.com 1.45% 44.59x
runnersblueprint.com 1.03% 44.46x
traillink.com 1.35% 43.82x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 21.86% 30.88x
London Tourism & Events 0.15% 28.54x
Homeschooling 0.15% 26.71x
Assorted Topics (Television, Origami, Men's Health) 1.58% 26.22x
Local & Travel England - North Midlands 0.11% 25.93x
Weight Lifting Enthusiasts 3.94% 25.84x
Crossfit & Obstacle Race Enthusiasts 1.29% 25.46x
Men's Dress Shirt Shopping 0.24% 23.83x
Australia & New Zealand Media 3.59% 22.51x
Bags & Luggage 1.36% 22.15x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male