Explore the Running Enthusiasts Audience
Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Running Enthusiasts audience.
INTERESTS
The Running Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 61.87% | 50.06x |
| Mens Fitness Publication Readers | 54.46% | 48.21x |
| Competitive Sports Participants | 56.05% | 47.41x |
| Men's Health Researchers | 57.45% | 46.67x |
| Women's Fitness Enthusiasts | 50.39% | 43.22x |
| Cholesterol Researchers | 46.68% | 40.80x |
| Fitness Enthusiasts | 45.83% | 40.41x |
| Exercise and Gym Researchers | 50.39% | 40.24x |
| Liberal News Readers | 41.95% | 39.95x |
| Weight Loss Researchers | 48.57% | 39.40x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.07x |
| Bonobos | 0.16% | 2.02x |
| Supreme | 0.02% | 1.81x |
| Patagonia | 0.03% | 1.66x |
| Jos A. Bank Clothiers | 0.50% | 1.62x |
| LL Bean | 0.01% | 1.52x |
| Lululemon | 0.09% | 1.48x |
| REI | 0.03% | 1.46x |
| Free People | 0.04% | 1.45x |
| Mens Wearhouse | 0.71% | 1.39x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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WEBSITES
The Running Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running Enthusiasts audience is baa.org.
| Website | Composition | Index |
| baa.org | 1.27% | 55.27x |
| runningintheusa.com | 2.87% | 51.51x |
| onlineraceresults.com | 1.91% | 48.44x |
| irunfar.com | 1.01% | 46.45x |
| marathonguide.com | 2.36% | 45.28x |
| tcsnycmarathon.org | 2.30% | 43.52x |
| runtothefinish.com | 2.78% | 40.56x |
| getmeregistered.com | 1.99% | 39.31x |
| runningshoesguru.com | 3.41% | 39.16x |
| nyrr.org | 1.06% | 38.84x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 33.59% | 22.86x |
| Active Lifestyle Enthusiasts | 0.20% | 20.16x |
| Assorted Topics (Television, Origami, Men's Health) | 0.24% | 19.60x |
| Sports - Skiing, Snowboarding | 0.04% | 19.54x |
| Men's Dress Shirt Shopping | 2.01% | 19.42x |
| Weight Lifting Enthusiasts | 10.29% | 18.74x |
| Travel, Food, Fashion & Fitness | 4.38% | 17.88x |
| Backpacking | 9.22% | 17.23x |
| Feminism | 1.60% | 17.07x |
| Washington D.C. Hotels | 0.02% | 16.87x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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