Explore the Running Enthusiasts Audience
Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Running Enthusiasts audience.
INTERESTS
The Running Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 57.64% | 63.84x |
| Men's Health Researchers | 55.58% | 62.02x |
| Mens Fitness Publication Readers | 53.37% | 61.66x |
| Competitive Sports Participants | 55.87% | 60.69x |
| Cholesterol Researchers | 47.66% | 57.79x |
| Women's Fitness Enthusiasts | 50.42% | 56.94x |
| Eco-Conscious Consumers | 47.36% | 54.95x |
| Women's Health Researchers | 48.13% | 54.41x |
| Liberal News Readers | 46.68% | 54.07x |
| Wellness Enthusiasts | 49.15% | 52.50x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.03x |
| Old Navy | 0.02% | 1.22x |
| Carhartt | 0.11% | 1.09x |
| Maurices | 0.01% | 0.92x |
| Victoria's Secret | 0.01% | 0.90x |
| The Childrens Place | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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WEBSITES
The Running Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running Enthusiasts audience is muscleandstrength.com.
| Website | Composition | Index |
| muscleandstrength.com | 1.51% | 57.31x |
| fitnessmagazine.com | 2.14% | 51.62x |
| thenewsrep.com | 1.09% | 51.55x |
| runningshoesguru.com | 3.67% | 49.93x |
| roguefitness.com | 2.15% | 47.27x |
| forum.bodybuilding.com | 5.67% | 45.87x |
| wareable.com | 2.02% | 44.94x |
| dcist.com | 1.45% | 44.59x |
| runnersblueprint.com | 1.03% | 44.46x |
| traillink.com | 1.35% | 43.82x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 21.86% | 30.88x |
| London Tourism & Events | 0.15% | 28.54x |
| Homeschooling | 0.15% | 26.71x |
| Assorted Topics (Television, Origami, Men's Health) | 1.58% | 26.22x |
| Local & Travel England - North Midlands | 0.11% | 25.93x |
| Weight Lifting Enthusiasts | 3.94% | 25.84x |
| Crossfit & Obstacle Race Enthusiasts | 1.29% | 25.46x |
| Men's Dress Shirt Shopping | 0.24% | 23.83x |
| Australia & New Zealand Media | 3.59% | 22.51x |
| Bags & Luggage | 1.36% | 22.15x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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