Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 55.15% 57.91x
Indoor Cycling & Spinning Enthusiasts 55.80% 57.86x
Mens Fitness Publication Readers 53.25% 56.94x
Competitive Sports Participants 55.35% 55.04x
Cholesterol Researchers 45.14% 54.40x
Women's Fitness Enthusiasts 48.57% 52.31x
Eco-Conscious Consumers 45.22% 50.49x
Liberal News Readers 49.43% 50.36x
Women's Health Researchers 47.83% 49.83x
Financial News Readers 46.35% 48.59x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.68x
Express 0.03% 1.59x
Chicos 0.03% 1.52x
Eddie Bauer 0.01% 1.47x
Hollister 0.02% 1.45x
Victoria's Secret 0.04% 1.36x
Gap 0.02% 1.36x
White House Black Market 0.02% 1.35x
Banana Republic 0.02% 1.34x
LOFT 0.02% 1.33x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is mapmyrun.com.

Website Composition Index
mapmyrun.com 2.13% 65.58x
runningshoesguru.com 2.93% 53.83x
manrepeller.com 2.18% 53.20x
triathlonmagazine.ca 1.02% 50.72x
boxrox.com 8.14% 47.39x
podiumrunner.com 3.20% 45.81x
theproscloset.com 1.07% 45.70x
arynews.tv 1.65% 45.29x
runtothefinish.com 2.01% 44.60x
androidpolice.com 1.71% 44.40x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.08% 28.16x
Crossfit & Obstacle Race Enthusiasts 0.35% 27.12x
Running & Marathons 21.52% 26.42x
Weight Lifting Enthusiasts 2.47% 25.07x
Assorted Topics (Television, Origami, Men's Health) 1.79% 24.67x
Canada Shopping - General Commerce 0.23% 23.74x
Local & Travel England - Northern England 0.30% 22.29x
Australia & New Zealand Media 2.74% 21.32x
Cuba & Mexico Media 0.09% 20.48x
Mysticism 0.10% 20.27x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male