Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 50.23% 41.15x
Men's Health Researchers 53.67% 39.44x
Competitive Sports Participants 54.78% 38.98x
Women's Fitness Enthusiasts 46.10% 37.06x
Exercise and Gym Researchers 47.31% 33.79x
Cholesterol Researchers 42.42% 33.25x
Liberal News Readers 38.28% 33.04x
Fitness Enthusiasts 43.20% 31.88x
Home Custom Bedroom Decorators 42.79% 31.00x
Custom Home Lighting Shoppers 42.79% 31.00x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Madewell.

Location Composition Index
Madewell 0.04% 2.03x
Everlane 0.01% 1.92x
Club Monaco 0.02% 1.88x
Patagonia 0.03% 1.75x
Levi Strauss 0.02% 1.75x
Uniqlo 0.02% 1.73x
REI 0.04% 1.71x
Kate Spade 0.03% 1.69x
Columbia 0.02% 1.68x
Urban Outfitters 0.09% 1.65x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is triathlete.com.

Website Composition Index
triathlete.com 1.01% 106.41x
baa.org 2.69% 106.30x
irunfar.com 1.25% 101.10x
thisrunnersrecipes.com 1.21% 99.85x
runningintheusa.com 4.04% 98.60x
oiselle.com 1.29% 97.74x
marathonguide.com 3.26% 91.43x
flotrack.org 1.66% 88.87x
roadtrailrun.com 1.06% 82.62x
onlineraceresults.com 3.46% 79.14x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 35.37% 26.90x
Sports - Skiing, Snowboarding 0.06% 20.70x
Assorted Topics (Television, Origami, Men's Health) 0.33% 19.38x
Weight Lifting Enthusiasts 11.92% 19.06x
Washington D.C. Hotels 0.04% 18.97x
Men's Dress Shirt Shopping 2.86% 18.60x
Active Lifestyle Enthusiasts 0.23% 18.54x
Travel, Food, Fashion & Fitness 4.30% 18.33x
Feminism 1.80% 18.15x
Local & Travel England - East Midlands 0.27% 16.85x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male