Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 61.87% 50.06x
Mens Fitness Publication Readers 54.46% 48.21x
Competitive Sports Participants 56.05% 47.41x
Men's Health Researchers 57.45% 46.67x
Women's Fitness Enthusiasts 50.39% 43.22x
Cholesterol Researchers 46.68% 40.80x
Fitness Enthusiasts 45.83% 40.41x
Exercise and Gym Researchers 50.39% 40.24x
Liberal News Readers 41.95% 39.95x
Weight Loss Researchers 48.57% 39.40x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 2.07x
Bonobos 0.16% 2.02x
Supreme 0.02% 1.81x
Patagonia 0.03% 1.66x
Jos A. Bank Clothiers 0.50% 1.62x
LL Bean 0.01% 1.52x
Lululemon 0.09% 1.48x
REI 0.03% 1.46x
Free People 0.04% 1.45x
Mens Wearhouse 0.71% 1.39x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is baa.org.

Website Composition Index
baa.org 1.27% 55.27x
runningintheusa.com 2.87% 51.51x
onlineraceresults.com 1.91% 48.44x
irunfar.com 1.01% 46.45x
marathonguide.com 2.36% 45.28x
tcsnycmarathon.org 2.30% 43.52x
runtothefinish.com 2.78% 40.56x
getmeregistered.com 1.99% 39.31x
runningshoesguru.com 3.41% 39.16x
nyrr.org 1.06% 38.84x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 33.59% 22.86x
Active Lifestyle Enthusiasts 0.20% 20.16x
Assorted Topics (Television, Origami, Men's Health) 0.24% 19.60x
Sports - Skiing, Snowboarding 0.04% 19.54x
Men's Dress Shirt Shopping 2.01% 19.42x
Weight Lifting Enthusiasts 10.29% 18.74x
Travel, Food, Fashion & Fitness 4.38% 17.88x
Backpacking 9.22% 17.23x
Feminism 1.60% 17.07x
Washington D.C. Hotels 0.02% 16.87x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male