Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 889.7 Thousand Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 889.7 thousand unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 45.46% 78.07x
Men's Health Researchers 43.90% 76.54x
Mens Fitness Publication Readers 44.40% 74.80x
Competitive Sports Participants 51.20% 71.39x
Women's Fitness Enthusiasts 39.25% 67.36x
Cholesterol Researchers 29.99% 66.04x
Women's Health Researchers 39.27% 65.70x
Liberal News Readers 40.26% 64.33x
Financial News Readers 37.92% 60.97x
Eco-Conscious Consumers 32.80% 60.07x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Express.

Location Composition Index
Express 0.02% 1.59x
Gap 0.02% 1.56x
H&M 0.01% 1.48x
White House Black Market 0.02% 1.34x
Jos A. Bank Clothiers 0.01% 1.27x
Old Navy 0.03% 1.24x
Lane Bryant 0.01% 1.21x
Victoria's Secret 0.02% 1.13x
Chicos 0.01% 1.12x
Buckle 0.02% 1.09x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.02% 87.14x
podiumrunner.com 2.89% 75.79x
triathlonmagazine.ca 1.41% 69.24x
athleticsweekly.com 1.33% 63.14x
boxrox.com 4.87% 61.35x
irunfar.com 1.76% 60.96x
fitwirr.com 4.59% 58.38x
onlineraceresults.com 1.60% 56.67x
runnersblueprint.com 1.14% 56.47x
outsideonline.com 4.58% 55.88x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.82% 41.73x
Running & Marathons 21.27% 33.76x
Vegans & Animal Welfare 0.30% 26.46x
Weight Lifting Enthusiasts 2.36% 24.94x
Local & Travel England - Northern England 0.26% 24.67x
Australia & New Zealand Media 1.91% 24.26x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.92% 23.60x
Mining & Natural Resources 0.14% 21.75x
Backpacking 4.93% 21.57x
Canada Consumer Product Cluster 1.38% 21.50x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male