Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 60.42% 40.87x
Mens Fitness Publication Readers 55.09% 38.81x
Competitive Sports Participants 53.19% 38.54x
Men's Health Researchers 55.39% 38.38x
Women's Fitness Enthusiasts 49.25% 35.93x
Exercise and Gym Researchers 47.25% 33.60x
Fitness Enthusiasts 44.09% 32.59x
Weight Loss Researchers 45.42% 32.17x
Women's Health Researchers 45.49% 32.11x
Weight Lifting Enthusiasts 47.90% 32.08x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is REI.

Location Composition Index
REI 0.04% 2.01x
Patagonia 0.03% 1.89x
Bonobos 0.11% 1.80x
Everlane 0.01% 1.77x
Uniqlo 0.04% 1.62x
Jos A. Bank Clothiers 0.53% 1.61x
Johnston and Murphy 0.24% 1.54x
Supreme 0.02% 1.53x
Free People 0.05% 1.46x
Topshop 0.02% 1.44x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is baa.org.

Website Composition Index
baa.org 1.91% 77.69x
thisrunnersrecipes.com 1.27% 77.04x
runningintheusa.com 3.99% 68.92x
flotrack.org 1.20% 66.84x
onlineraceresults.com 2.70% 65.13x
irunfar.com 1.34% 64.38x
marathonguide.com 3.17% 63.36x
roadtrailrun.com 1.23% 59.40x
tcsnycmarathon.org 3.27% 57.29x
runtothefinish.com 3.53% 56.19x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 33.61% 22.28x
Sports - Skiing, Snowboarding 0.05% 20.87x
Active Lifestyle Enthusiasts 0.24% 18.36x
Men's Dress Shirt Shopping 2.33% 17.69x
Weight Lifting Enthusiasts 11.68% 17.43x
Fashion & Cosmetics 0.06% 16.43x
Travel, Food, Fashion & Fitness 4.84% 16.37x
Backpacking 9.63% 16.09x
Crossfit & Obstacle Race Enthusiasts 6.17% 15.95x
Healthy Eating Researchers 5.07% 15.61x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male