Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 57.53% 53.14x
Men's Health Researchers 56.97% 51.54x
Mens Fitness Publication Readers 54.99% 51.00x
Competitive Sports Participants 56.06% 50.06x
Cholesterol Researchers 48.72% 48.75x
Women's Fitness Enthusiasts 52.66% 46.82x
Women's Health Researchers 50.11% 45.24x
Eco-Conscious Consumers 48.95% 44.93x
Liberal News Readers 49.71% 44.75x
Financial News Readers 46.36% 43.51x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.52x
Talbots 0.01% 1.52x
Forever 21 0.01% 1.43x
Dressbarn 0.01% 1.41x
Buckle 0.02% 1.39x
Chicos 0.02% 1.35x
Jos A. Bank Clothiers 0.01% 1.30x
Hollister 0.01% 1.28x
White House Black Market 0.02% 1.28x
Gymboree 0.01% 1.26x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is mapmyrun.com.

Website Composition Index
mapmyrun.com 2.99% 53.57x
runningshoesguru.com 3.03% 46.86x
manrepeller.com 3.37% 45.78x
defensenews.com 1.13% 41.13x
citylab.com 1.10% 40.95x
androidpolice.com 3.45% 39.99x
irishexaminer.com 1.17% 39.80x
newstatesman.com 1.15% 39.72x
runtothefinish.com 1.93% 39.18x
podiumrunner.com 2.76% 39.11x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.10% 33.50x
Crossfit & Obstacle Race Enthusiasts 0.69% 27.25x
Running & Marathons 21.86% 25.05x
Weight Lifting Enthusiasts 2.89% 24.73x
Institutional Investing 0.14% 22.99x
Assorted Topics (Television, Origami, Men's Health) 1.83% 22.68x
Men's Dress Shirt Shopping 0.10% 21.59x
Vegans & Animal Welfare 0.96% 21.53x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 21.02x
Australia & New Zealand Media 3.23% 20.68x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male