Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 63.48% 50.46x
Competitive Sports Participants 57.50% 48.92x
Mens Fitness Publication Readers 57.51% 48.09x
Men's Health Researchers 60.00% 47.71x
Women's Fitness Enthusiasts 52.98% 43.32x
Cholesterol Researchers 50.63% 42.57x
Liberal News Readers 46.83% 41.51x
Exercise and Gym Researchers 53.21% 41.20x
Boston Trip Planners 48.23% 40.38x
Fitness Enthusiasts 51.41% 40.10x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.02% 2.27x
Everlane 0.01% 2.09x
Bonobos 0.17% 2.08x
Madewell 0.02% 1.65x
Jos A. Bank Clothiers 0.43% 1.65x
White House Black Market 0.53% 1.55x
Patagonia 0.02% 1.53x
Topshop 0.03% 1.45x
Mens Wearhouse 0.62% 1.42x
REI 0.02% 1.41x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 1.87% 61.33x
tcsnycmarathon.org 1.37% 52.50x
onlineraceresults.com 1.31% 52.36x
marathonguide.com 1.89% 46.47x
runningshoesguru.com 3.18% 45.43x
runtothefinish.com 2.18% 44.58x
getmeregistered.com 1.37% 43.54x
mensfitness.com 2.03% 43.16x
220triathlon.com 1.25% 41.84x
trifind.com 1.61% 39.99x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 28.65% 22.49x
Active Lifestyle Enthusiasts 0.15% 20.35x
Men's Dress Shirt Shopping 1.32% 20.14x
Weight Lifting Enthusiasts 7.94% 19.50x
Sports - Skiing, Snowboarding 0.03% 19.39x
Assorted Topics (Television, Origami, Men's Health) 0.47% 18.58x
Travel, Food, Fashion & Fitness 3.45% 17.96x
Backpacking 7.21% 17.64x
Feminism 1.27% 17.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 17.29x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male