Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 34.73% 56.63x
Competitive Tri-Athletes 32.91% 42.85x
Weight Loss Researchers 23.71% 40.61x
Shoe Shoppers 29.99% 39.25x
Mens Business Clothes Shoppers 9.56% 32.33x
Fitness Enthusiasts 11.04% 31.10x
Wellness Enthusiasts 9.61% 30.53x
Online Exercise Class Users 16.73% 28.61x
Cycling Enthusiasts 31.40% 28.57x
Recreational Sports Participants 20.43% 28.17x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.00x
Lululemon 0.01% 1.98x
Victoria's Secret 0.02% 1.85x
LOFT 0.01% 1.74x
Michael Kors 0.01% 1.74x
Talbots 0.01% 1.65x
Express 0.02% 1.60x
H&M 0.01% 1.23x
Old Navy 0.02% 1.22x
Journeys 0.02% 1.21x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is raceentry.com.

Website Composition Index
raceentry.com 8.49% 81.10x
podiumrunner.com 1.28% 66.26x
onlineraceresults.com 1.63% 61.46x
runningshoesguru.com 3.09% 60.06x
getmeregistered.com 1.70% 59.99x
runtothefinish.com 2.27% 58.24x
believeintherun.com 2.78% 50.80x
irunfar.com 1.14% 49.89x
roadtrailrun.com 1.32% 48.10x
dcrainmaker.com 1.80% 46.41x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 17.67% 31.95x
Canadian Universities 0.17% 22.00x
Weight Loss & Nutrition Assistance Researchers 8.06% 20.33x
Canada Shopping - Kitchenware 0.22% 19.89x
Mining & Natural Resources 0.08% 18.73x
Vegans & Animal Welfare 0.12% 16.55x
US Soccer 0.27% 16.29x
Backpacking 2.64% 16.14x
Healthy Eating Researchers 0.07% 15.45x
US Cycling 8.61% 14.23x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male