Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 50.59% 55.84x
Competitive Sports Participants 54.06% 54.37x
Men's Health Researchers 53.80% 53.96x
Women's Fitness Enthusiasts 46.19% 51.60x
Exercise and Gym Researchers 46.79% 46.45x
Cholesterol Researchers 41.77% 45.70x
Liberal News Readers 38.05% 44.64x
Fitness Enthusiasts 42.45% 44.47x
Weight Lifting Enthusiasts 47.40% 43.19x
Yogis 48.31% 42.12x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.57x
Mens Wearhouse 0.48% 1.22x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is oiselle.com.

Website Composition Index
oiselle.com 1.10% 95.30x
baa.org 2.22% 94.86x
thisrunnersrecipes.com 1.31% 89.02x
runningintheusa.com 4.16% 83.10x
irunfar.com 1.29% 82.85x
flotrack.org 1.41% 81.08x
marathonguide.com 3.28% 76.44x
onlineraceresults.com 3.03% 76.18x
roadtrailrun.com 1.14% 74.25x
runtothefinish.com 3.49% 68.35x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 36.18% 27.71x
Men's Dress Shirt Shopping 2.52% 21.57x
Weight Lifting Enthusiasts 11.69% 20.91x
Travel, Food, Fashion & Fitness 4.39% 19.81x
Feminism 1.75% 19.71x
Backpacking 10.69% 19.14x
Crossfit & Obstacle Race Enthusiasts 6.08% 18.07x
Bags & Luggage 3.24% 17.96x
Healthy Eating Researchers 5.29% 17.66x
Weight Loss & Nutrition Assistance Researchers 21.32% 17.05x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male