Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 62.92% 43.66x
Men's Health Researchers 59.65% 42.70x
Competitive Sports Participants 58.54% 42.02x
Mens Fitness Publication Readers 56.41% 41.97x
Cholesterol Researchers 51.56% 40.23x
Eco-Conscious Consumers 50.37% 38.00x
Women's Fitness Enthusiasts 57.91% 37.95x
Liberal News Readers 48.23% 37.17x
Financial News Readers 46.35% 36.59x
Women's Health Researchers 54.36% 36.58x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.74x
Jos A. Bank Clothiers 0.01% 1.67x
Dressbarn 0.01% 1.55x
Banana Republic 0.01% 1.55x
Chicos 0.02% 1.47x
Zumiez 0.01% 1.37x
Gymboree 0.01% 1.32x
LOFT 0.01% 1.30x
Old Navy 0.02% 1.25x
Lane Bryant 0.01% 1.24x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is slowtwitch.com.

Website Composition Index
slowtwitch.com 1.16% 42.58x
220triathlon.com 1.03% 39.61x
runningshoesguru.com 3.92% 39.40x
runsignup.com 1.18% 37.40x
muscleandstrength.com 2.06% 36.33x
thenewsrep.com 1.33% 34.26x
runtothefinish.com 1.88% 33.99x
runnersblueprint.com 1.13% 33.79x
flotrack.org 1.23% 33.42x
hokaoneone.com 1.28% 33.22x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 24.60% 21.12x
Men's Dress Shirt Shopping 0.40% 18.95x
Weight Lifting Enthusiasts 4.73% 18.60x
Assorted Topics (Television, Origami, Men's Health) 1.88% 17.96x
Local & Travel England - North Midlands 0.11% 17.73x
Crossfit & Obstacle Race Enthusiasts 1.71% 17.66x
Scuba Diving 0.06% 17.58x
Bags & Luggage 1.85% 16.60x
Homeschooling 0.18% 16.29x
Job Interview Process 0.30% 15.88x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male