Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 29.30% 43.36x
Competitive Tri-Athletes 28.10% 41.72x
Olympics Fans 27.53% 34.68x
Weight Loss Researchers 21.23% 31.66x
At-Home Gym Intenders 14.45% 30.66x
Shoe Shoppers 29.61% 29.63x
Wellness Enthusiasts 4.73% 27.99x
Mens Business Clothes Shoppers 9.29% 27.04x
Online Exercise Class Users 9.61% 26.46x
Gym Equipment Owners 21.48% 23.53x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 1.12x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is raceentry.com.

Website Composition Index
raceentry.com 5.84% 71.66x
getmeregistered.com 1.10% 57.22x
onlineraceresults.com 1.09% 52.16x
runtothefinish.com 1.72% 48.66x
believeintherun.com 1.65% 45.75x
halfmarathons.net 3.17% 41.72x
runningshoesguru.com 2.38% 40.41x
myfitnesspal.com 8.94% 36.86x
roadbikerider.com 1.02% 34.02x
womensrunning.com 1.68% 33.73x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 11.76% 27.39x
Weight Loss & Nutrition Assistance Researchers 3.75% 18.75x
Clean Energy 0.10% 17.20x
Vegans & Animal Welfare 0.09% 16.85x
Canadian Universities 0.10% 16.26x
Winter Sports & Gear 0.09% 14.45x
Healthy Eating Researchers 0.04% 14.19x
Canadian Real Estate Researcher Cluster 0.07% 13.55x
Backpacking 1.27% 13.10x
US Cycling 5.36% 12.93x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male