Explore the Running Enthusiasts Audience
Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Running Enthusiasts audience.
INTERESTS
The Running Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running Enthusiasts audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 51.86% | 38.15x |
| Mens Fitness Publication Readers | 49.25% | 38.10x |
| Men's Health Researchers | 51.75% | 37.38x |
| Women's Fitness Enthusiasts | 45.94% | 33.46x |
| Exercise and Gym Researchers | 46.18% | 31.58x |
| Liberal News Readers | 36.75% | 31.17x |
| Cholesterol Researchers | 40.89% | 30.87x |
| Fitness Enthusiasts | 40.95% | 29.93x |
| Yogis | 46.93% | 28.91x |
| Weight Lifting Enthusiasts | 46.64% | 28.29x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.73x |
| Patagonia | 0.01% | 1.67x |
| Urban Outfitters | 0.06% | 1.63x |
| LL Bean | 0.01% | 1.62x |
| Free People | 0.02% | 1.45x |
| Columbia | 0.01% | 1.43x |
| The North Face | 0.03% | 1.43x |
| Kate Spade | 0.02% | 1.42x |
| Madewell | 0.02% | 1.41x |
| Joe's Jeans | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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WEBSITES
The Running Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running Enthusiasts audience is ahotu.com.
| Website | Composition | Index |
| ahotu.com | 1.19% | 99.24x |
| thisrunnersrecipes.com | 1.13% | 93.42x |
| irunfar.com | 1.38% | 92.99x |
| baa.org | 3.28% | 92.76x |
| triathlete.com | 1.21% | 89.66x |
| runningintheusa.com | 4.33% | 85.43x |
| marathonguide.com | 3.42% | 84.75x |
| oiselle.com | 1.40% | 84.33x |
| flotrack.org | 1.98% | 74.63x |
| 220triathlon.com | 1.32% | 74.53x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.
| Content Affinity | Composition | Index |
| Running & Marathons | 37.72% | 26.13x |
| Sports - Skiing, Snowboarding | 0.07% | 20.69x |
| Weight Lifting Enthusiasts | 12.20% | 17.92x |
| Feminism | 1.94% | 17.80x |
| Active Lifestyle Enthusiasts | 0.24% | 17.80x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.35% | 17.43x |
| Travel, Food, Fashion & Fitness | 4.06% | 16.94x |
| Washington D.C. Hotels | 0.05% | 16.08x |
| Men's Dress Shirt Shopping | 3.19% | 15.97x |
| Backpacking | 11.85% | 15.50x |
Composition Percentage:
The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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