Dstillery Audiences

RUNNING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Running Enthusiasts Audience

Below you'll find more information about the Running Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Running Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Running Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 51.86% 38.15x
Mens Fitness Publication Readers 49.25% 38.10x
Men's Health Researchers 51.75% 37.38x
Women's Fitness Enthusiasts 45.94% 33.46x
Exercise and Gym Researchers 46.18% 31.58x
Liberal News Readers 36.75% 31.17x
Cholesterol Researchers 40.89% 30.87x
Fitness Enthusiasts 40.95% 29.93x
Yogis 46.93% 28.91x
Weight Lifting Enthusiasts 46.64% 28.29x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Interest attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.73x
Patagonia 0.01% 1.67x
Urban Outfitters 0.06% 1.63x
LL Bean 0.01% 1.62x
Free People 0.02% 1.45x
Columbia 0.01% 1.43x
The North Face 0.03% 1.43x
Kate Spade 0.02% 1.42x
Madewell 0.02% 1.41x
Joe's Jeans 0.01% 1.38x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Location attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running Enthusiasts audience is ahotu.com.

Website Composition Index
ahotu.com 1.19% 99.24x
thisrunnersrecipes.com 1.13% 93.42x
irunfar.com 1.38% 92.99x
baa.org 3.28% 92.76x
triathlete.com 1.21% 89.66x
runningintheusa.com 4.33% 85.43x
marathonguide.com 3.42% 84.75x
oiselle.com 1.40% 84.33x
flotrack.org 1.98% 74.63x
220triathlon.com 1.32% 74.53x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Web attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running Enthusiasts audience is Running & Marathons.

Content Affinity Composition Index
Running & Marathons 37.72% 26.13x
Sports - Skiing, Snowboarding 0.07% 20.69x
Weight Lifting Enthusiasts 12.20% 17.92x
Feminism 1.94% 17.80x
Active Lifestyle Enthusiasts 0.24% 17.80x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.35% 17.43x
Travel, Food, Fashion & Fitness 4.06% 16.94x
Washington D.C. Hotels 0.05% 16.08x
Men's Dress Shirt Shopping 3.19% 15.97x
Backpacking 11.85% 15.50x
Composition Percentage: The overlap percentage between the Running Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Running Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male