Explore the SEC Fans Audience
Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the SEC Fans audience.
INTERESTS
The SEC Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 57.90% | 34.69x |
| Auburn Tigers Fans | 55.03% | 32.29x |
| Florida Gators Fans | 52.76% | 31.86x |
| Florida State Seminoles Fans | 48.46% | 30.90x |
| Arkansas Razorbacks Fans | 51.41% | 30.77x |
| ACC Fans | 46.67% | 30.31x |
| Atlanta Braves Fans | 46.47% | 29.91x |
| Louisville Cardinals Fans | 45.55% | 29.07x |
| Texas AM Aggies Fans | 45.67% | 28.60x |
| Kentucky Wildcats Fans | 43.95% | 28.12x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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APPAREL RETAILERS
The SEC Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 2.97x |
| Talbots | 0.04% | 1.37x |
| Chicos | 0.06% | 1.19x |
| Buckle | 0.06% | 1.17x |
| Lane Bryant | 0.04% | 1.16x |
| Carhartt | 0.34% | 1.14x |
| Jos A. Bank Clothiers | 0.04% | 1.13x |
| Brooks Brothers | 0.03% | 1.07x |
| Ralph Lauren | 0.02% | 1.06x |
| Tommy Bahama | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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WEBSITES
The SEC Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.
| Website | Composition | Index |
| dawgsports.com | 1.70% | 60.02x |
| gatorcountry.com | 1.74% | 57.82x |
| rockytoptalk.com | 4.62% | 57.76x |
| secrant.com | 1.91% | 57.54x |
| arkansasfight.com | 1.61% | 56.55x |
| volnation.com | 1.79% | 56.45x |
| andthevalleyshook.com | 2.03% | 55.96x |
| collegeandmagnolia.com | 1.13% | 55.24x |
| dawnofthedawg.com | 1.76% | 55.03x |
| goodbullhunting.com | 2.20% | 54.40x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 1.95% | 18.49x |
| Illinois College Sports | 0.40% | 16.75x |
| Mississippi News | 11.19% | 14.21x |
| Alabama News | 51.73% | 14.21x |
| Texas University Athletics | 9.48% | 13.94x |
| Florida College Athletics | 4.10% | 13.45x |
| Savannah Georgia News | 8.23% | 12.49x |
| Virginia Athletics | 0.41% | 12.14x |
| Tennessee Cluster | 18.51% | 11.87x |
| Assorted Topics (Viral Media, Paid Traffic) | 10.95% | 11.14x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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DEMOGRAPHICS
The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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