Dstillery Audiences

SEC FANS

Audience Size: 2.6 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 50.39% 45.13x
Auburn Tigers Fans 49.78% 42.17x
Florida State Seminoles Fans 46.10% 41.04x
Arkansas Razorbacks Fans 46.50% 38.98x
Florida Gators Fans 45.24% 38.90x
ACC Fans 43.97% 38.37x
Louisville Cardinals Fans 41.42% 36.71x
Louisiana State University Tigers Fans 39.65% 36.30x
Atlanta Braves Fans 39.95% 36.25x
Kentucky Wildcats Fans 41.40% 34.63x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.03% 2.51x
Jos A. Bank Clothiers 0.43% 1.52x
Buckle 0.31% 1.41x
White House Black Market 0.36% 1.28x
Mens Wearhouse 0.59% 1.28x
Talbots 0.06% 1.19x
Johnston and Murphy 0.38% 1.14x
Chicos 0.07% 1.09x
Lane Bryant 0.06% 1.09x
Charlotte Russe 0.06% 1.05x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.50% 120.65x
gatorcountry.com 2.48% 113.64x
arkansasfight.com 1.23% 112.17x
andthevalleyshook.com 2.74% 109.72x
secrant.com 2.27% 107.51x
sportsradiownml.com 1.05% 107.05x
collegeandmagnolia.com 1.40% 106.97x
rockytoptalk.com 6.26% 105.54x
volnation.com 1.87% 105.48x
forwhomthecowbelltolls.com 1.34% 103.58x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 3.54% 21.73x
Illinois College Sports 0.73% 18.96x
Mississippi News 11.38% 15.69x
Florida College Athletics 6.14% 15.39x
Alabama News 45.13% 15.21x
Texas University Athletics 10.41% 14.75x
Virginia Athletics 0.68% 14.05x
Fantasy Sports 18.13% 12.85x
Savannah Georgia News 7.37% 12.56x
Memphis News 2.10% 12.36x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male