Dstillery Audiences

SEC FANS

Audience Size: 2.3 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 51.39% 67.47x
Auburn Tigers Fans 49.29% 64.82x
Florida State Seminoles Fans 45.29% 63.04x
Arkansas Razorbacks Fans 43.90% 61.22x
Florida Gators Fans 44.18% 60.24x
ACC Fans 41.73% 59.12x
NCAA Football Fans 41.59% 58.14x
Louisiana State University Tigers Fans 37.07% 56.78x
Louisville Cardinals Fans 39.17% 56.16x
Ohio State Buckeyes Fans 37.94% 54.09x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.02% 2.70x
Jos A. Bank Clothiers 0.42% 1.66x
Mens Wearhouse 0.54% 1.30x
Buckle 0.17% 1.30x
Tommy Bahama 0.02% 1.27x
Talbots 0.05% 1.22x
Chicos 0.06% 1.20x
Free People 0.02% 1.17x
White House Black Market 0.16% 1.13x
Johnston and Murphy 0.11% 1.10x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.48% 125.24x
gatorcountry.com 2.42% 121.96x
arkansasfight.com 1.20% 116.57x
coachingsearch.com 1.03% 115.08x
andthevalleyshook.com 2.53% 113.96x
volnation.com 1.82% 113.47x
secrant.com 2.08% 112.87x
rockytoptalk.com 5.90% 111.46x
sportsradiownml.com 1.05% 110.09x
forwhomthecowbelltolls.com 1.23% 109.30x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 4.28% 24.49x
Illinois College Sports 0.90% 20.94x
Mississippi News 10.72% 18.21x
Alabama News 42.52% 18.10x
Texas University Athletics 10.96% 17.66x
Florida College Athletics 7.13% 17.58x
Fantasy Sports 19.15% 15.92x
Virginia Athletics 0.81% 15.39x
Assorted Topics (Viral Media, Paid Traffic) 7.94% 14.41x
Latest Sports News 66.66% 13.92x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male