Dstillery Audiences

SEC FANS

Audience Size: 2.6 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 48.87% 38.73x
Tennessee Volunteers Fans 56.72% 38.44x
Atlanta Braves Fans 50.15% 37.67x
Louisiana State University Tigers Fans 41.11% 37.20x
Florida Gators Fans 52.89% 36.97x
Florida State Seminoles Fans 53.05% 36.50x
College Football Fans 44.73% 35.94x
Auburn Tigers Fans 53.30% 35.88x
Arkansas Razorbacks Fans 51.48% 35.80x
South Carolina Gamecocks Fans 36.92% 34.61x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.01% 2.59x
Old Navy 0.03% 1.32x
Maurices 0.02% 1.14x
Carhartt 0.15% 1.05x
Buckle 0.01% 1.00x
Lane Bryant 0.01% 1.00x
Mens Wearhouse 0.01% 0.99x
The Childrens Place 0.02% 0.98x
Express 0.01% 0.96x
Aeropostale 0.01% 0.95x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.31% 65.87x
rockytoptalk.com 3.95% 62.10x
dawnofthedawg.com 1.51% 59.69x
rockytopinsider.com 2.47% 58.56x
andthevalleyshook.com 1.56% 58.30x
wholehogsports.com 3.38% 57.91x
dawgpost.com 1.32% 57.60x
collegeandmagnolia.com 1.12% 57.02x
volnation.com 1.22% 56.68x
redcuprebellion.com 1.27% 56.52x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.84% 24.61x
Florida College Athletics 1.59% 21.77x
Right Wing Blogs - Political Activism 0.16% 20.80x
Virginia Athletics 0.17% 19.58x
Illinois College Sports 0.15% 17.90x
Mississippi News 14.01% 17.30x
Alabama News 55.86% 16.27x
College Sports 0.44% 15.58x
Texas University Athletics 8.96% 15.56x
Memphis News 2.22% 15.42x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male