Dstillery Audiences

SEC FANS

Audience Size: 2.9 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 50.14% 35.61x
Tennessee Volunteers Fans 57.62% 34.56x
Florida State Seminoles Fans 52.62% 33.90x
College Football Fans 47.52% 33.86x
Louisiana State University Tigers Fans 40.50% 33.72x
Florida Gators Fans 50.59% 32.87x
Atlanta Braves Fans 46.61% 32.12x
South Carolina Gamecocks Fans 38.58% 31.76x
NCAA Football Fans 44.88% 31.44x
Auburn Tigers Fans 51.23% 31.36x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.01% 2.13x
Jos A. Bank Clothiers 0.02% 1.40x
Talbots 0.01% 1.20x
Chicos 0.03% 1.18x
Gap 0.02% 1.12x
Michael Kors 0.01% 1.09x
The Childrens Place 0.03% 1.06x
J. Crew 0.01% 1.06x
White House Black Market 0.02% 1.05x
Old Navy 0.04% 1.05x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.22% 61.30x
rockytopinsider.com 4.72% 61.02x
rockytoptalk.com 4.97% 60.72x
arkansasfight.com 1.28% 60.51x
collegeandmagnolia.com 1.23% 59.74x
allfortennessee.com 3.85% 56.41x
dawgpost.com 1.13% 56.32x
rockmnation.com 2.33% 55.80x
andthevalleyshook.com 1.45% 55.54x
atozsportsnashville.com 3.30% 53.17x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.49% 21.95x
Illinois College Sports 0.49% 20.43x
Southeast College Athletics 1.53% 20.38x
Virginia Athletics 0.27% 17.44x
Beach Vacations 0.31% 16.93x
Mississippi News 13.98% 16.26x
College Sports 0.44% 15.87x
Texas University Athletics 10.72% 15.53x
Pac 12 Sports 1.44% 15.37x
Motorsports 0.76% 15.27x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male