Explore the SEC Fans Audience
Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the SEC Fans audience.
INTERESTS
The SEC Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 52.00% | 32.35x |
| Florida State Seminoles Fans | 45.64% | 30.04x |
| Arkansas Razorbacks Fans | 45.42% | 29.55x |
| Auburn Tigers Fans | 52.24% | 29.33x |
| Florida Gators Fans | 45.66% | 29.03x |
| ACC Fans | 42.36% | 28.28x |
| March Madness Enthusiasts | 33.91% | 26.94x |
| Ohio State Buckeyes Fans | 39.25% | 26.76x |
| Louisville Cardinals Fans | 40.63% | 26.33x |
| Texas AM Aggies Fans | 37.11% | 26.00x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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APPAREL RETAILERS
The SEC Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.
| Location | Composition | Index |
| Belk | 0.05% | 2.36x |
| Carhartt | 0.27% | 1.21x |
| Tommy Bahama | 0.03% | 1.09x |
| Gymboree | 0.04% | 1.07x |
| LOFT | 0.05% | 1.06x |
| Talbots | 0.05% | 1.03x |
| Brooks Brothers | 0.04% | 1.03x |
| Chicos | 0.05% | 1.02x |
| Charlotte Russe | 0.02% | 1.02x |
| J. Crew | 0.03% | 1.01x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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WEBSITES
The SEC Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the SEC Fans audience is cbssports.com.
| Website | Composition | Index |
| cbssports.com | 67.11% | 15.99x |
| tmz.com | 48.41% | 9.84x |
| chicagotribune.com | 45.41% | 9.25x |
| snopes.com | 36.56% | 8.53x |
| latimes.com | 54.26% | 8.51x |
| wsj.com | 39.40% | 8.40x |
| vox.com | 35.06% | 8.30x |
| marketwatch.com | 35.23% | 8.27x |
| money.cnn.com | 50.58% | 8.08x |
| chron.com | 33.06% | 7.85x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 3.50% | 18.54x |
| Alabama News | 35.78% | 16.06x |
| Illinois College Sports | 0.50% | 15.84x |
| Texas University Athletics | 9.18% | 15.53x |
| Mississippi News | 8.81% | 15.17x |
| Florida College Athletics | 6.40% | 14.08x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.72% | 12.62x |
| Virginia Athletics | 0.68% | 11.92x |
| Latest Sports News | 67.05% | 11.62x |
| Savannah Georgia News | 4.64% | 11.44x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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DEMOGRAPHICS
The SEC Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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