Dstillery Audiences

SEC FANS

Audience Size: 4.1 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 57.90% 34.69x
Auburn Tigers Fans 55.03% 32.29x
Florida Gators Fans 52.76% 31.86x
Florida State Seminoles Fans 48.46% 30.90x
Arkansas Razorbacks Fans 51.41% 30.77x
ACC Fans 46.67% 30.31x
Atlanta Braves Fans 46.47% 29.91x
Louisville Cardinals Fans 45.55% 29.07x
Texas AM Aggies Fans 45.67% 28.60x
Kentucky Wildcats Fans 43.95% 28.12x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.03% 2.97x
Talbots 0.04% 1.37x
Chicos 0.06% 1.19x
Buckle 0.06% 1.17x
Lane Bryant 0.04% 1.16x
Carhartt 0.34% 1.14x
Jos A. Bank Clothiers 0.04% 1.13x
Brooks Brothers 0.03% 1.07x
Ralph Lauren 0.02% 1.06x
Tommy Bahama 0.01% 1.04x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.70% 60.02x
gatorcountry.com 1.74% 57.82x
rockytoptalk.com 4.62% 57.76x
secrant.com 1.91% 57.54x
arkansasfight.com 1.61% 56.55x
volnation.com 1.79% 56.45x
andthevalleyshook.com 2.03% 55.96x
collegeandmagnolia.com 1.13% 55.24x
dawnofthedawg.com 1.76% 55.03x
goodbullhunting.com 2.20% 54.40x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.95% 18.49x
Illinois College Sports 0.40% 16.75x
Mississippi News 11.19% 14.21x
Alabama News 51.73% 14.21x
Texas University Athletics 9.48% 13.94x
Florida College Athletics 4.10% 13.45x
Savannah Georgia News 8.23% 12.49x
Virginia Athletics 0.41% 12.14x
Tennessee Cluster 18.51% 11.87x
Assorted Topics (Viral Media, Paid Traffic) 10.95% 11.14x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male