Dstillery Audiences

SEC FANS

Audience Size: 3.7 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 54.53% 40.75x
Auburn Tigers Fans 52.42% 37.43x
Florida State Seminoles Fans 48.07% 36.24x
Florida Gators Fans 49.80% 35.95x
ACC Fans 45.70% 35.73x
Arkansas Razorbacks Fans 50.79% 35.64x
Atlanta Braves Fans 44.97% 34.27x
Louisville Cardinals Fans 45.37% 33.76x
Texas AM Aggies Fans 43.72% 33.06x
Kentucky Wildcats Fans 44.15% 33.04x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.03% 2.57x
Jos A. Bank Clothiers 0.36% 1.51x
Buckle 0.36% 1.47x
White House Black Market 0.41% 1.30x
Mens Wearhouse 0.49% 1.21x
Johnston and Murphy 0.57% 1.17x
Talbots 0.04% 1.05x
Chicos 0.06% 1.01x
Lane Bryant 0.04% 0.97x
Bonobos 0.07% 0.97x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is gatorcountry.com.

Website Composition Index
gatorcountry.com 1.57% 69.11x
rockytoptalk.com 4.59% 66.43x
volnation.com 1.80% 66.36x
secrant.com 1.67% 66.15x
andthevalleyshook.com 1.92% 65.71x
redcuprebellion.com 1.64% 63.25x
goodbullhunting.com 2.46% 63.23x
dawnofthedawg.com 2.01% 61.77x
alligatorarmy.com 1.32% 61.52x
wholehogsports.com 3.39% 59.88x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 2.41% 19.22x
Illinois College Sports 0.50% 17.70x
Alabama News 46.29% 15.05x
Mississippi News 10.20% 14.75x
Texas University Athletics 9.40% 14.21x
Florida College Athletics 4.51% 13.93x
Virginia Athletics 0.50% 12.69x
Savannah Georgia News 7.74% 12.38x
Military & Law Enforcement 8.10% 12.08x
Tennessee Cluster 18.18% 11.96x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male