Explore the SEC Fans Audience
Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the SEC Fans audience.
INTERESTS
The SEC Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SEC Fans audience is ACC Fans.
| Interest | Composition | Index |
| ACC Fans | 50.14% | 35.61x |
| Tennessee Volunteers Fans | 57.62% | 34.56x |
| Florida State Seminoles Fans | 52.62% | 33.90x |
| College Football Fans | 47.52% | 33.86x |
| Louisiana State University Tigers Fans | 40.50% | 33.72x |
| Florida Gators Fans | 50.59% | 32.87x |
| Atlanta Braves Fans | 46.61% | 32.12x |
| South Carolina Gamecocks Fans | 38.58% | 31.76x |
| NCAA Football Fans | 44.88% | 31.44x |
| Auburn Tigers Fans | 51.23% | 31.36x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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APPAREL RETAILERS
The SEC Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.13x |
| Jos A. Bank Clothiers | 0.02% | 1.40x |
| Talbots | 0.01% | 1.20x |
| Chicos | 0.03% | 1.18x |
| Gap | 0.02% | 1.12x |
| Michael Kors | 0.01% | 1.09x |
| The Childrens Place | 0.03% | 1.06x |
| J. Crew | 0.01% | 1.06x |
| White House Black Market | 0.02% | 1.05x |
| Old Navy | 0.04% | 1.05x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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WEBSITES
The SEC Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.
| Website | Composition | Index |
| dawgsports.com | 1.22% | 61.30x |
| rockytopinsider.com | 4.72% | 61.02x |
| rockytoptalk.com | 4.97% | 60.72x |
| arkansasfight.com | 1.28% | 60.51x |
| collegeandmagnolia.com | 1.23% | 59.74x |
| allfortennessee.com | 3.85% | 56.41x |
| dawgpost.com | 1.13% | 56.32x |
| rockmnation.com | 2.33% | 55.80x |
| andthevalleyshook.com | 1.45% | 55.54x |
| atozsportsnashville.com | 3.30% | 53.17x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SEC Fans audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 1.49% | 21.95x |
| Illinois College Sports | 0.49% | 20.43x |
| Southeast College Athletics | 1.53% | 20.38x |
| Virginia Athletics | 0.27% | 17.44x |
| Beach Vacations | 0.31% | 16.93x |
| Mississippi News | 13.98% | 16.26x |
| College Sports | 0.44% | 15.87x |
| Texas University Athletics | 10.72% | 15.53x |
| Pac 12 Sports | 1.44% | 15.37x |
| Motorsports | 0.76% | 15.27x |
Composition Percentage:
The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
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DEMOGRAPHICS
The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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