Dstillery Audiences

SEC FANS

Audience Size: 2.7 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 51.74% 33.85x
Florida State Seminoles Fans 46.48% 32.39x
Auburn Tigers Fans 51.02% 31.40x
Arkansas Razorbacks Fans 45.56% 31.17x
ACC Fans 43.15% 30.93x
Florida Gators Fans 45.99% 30.87x
Louisville Cardinals Fans 41.26% 29.33x
Ohio State Buckeyes Fans 40.72% 29.28x
March Madness Enthusiasts 35.17% 28.29x
Atlanta Braves Fans 40.80% 27.95x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.04% 2.27x
Jos A. Bank Clothiers 0.13% 1.59x
Express Outlets 0.00% 1.30x
Chicos 0.06% 1.23x
Madewell 0.02% 1.19x
LOFT 0.05% 1.17x
Carhartt 0.27% 1.17x
Mens Wearhouse 0.14% 1.15x
Lane Bryant 0.05% 1.11x
Journeys 0.03% 1.10x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.54% 119.84x
gatorcountry.com 2.46% 116.37x
coachingsearch.com 1.16% 115.88x
secrant.com 1.64% 114.71x
rockytoptalk.com 4.67% 113.70x
collegeandmagnolia.com 1.09% 112.38x
volnation.com 1.60% 112.11x
andthevalleyshook.com 2.17% 111.53x
forwhomthecowbelltolls.com 1.12% 108.20x
redcuprebellion.com 2.24% 106.06x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 3.51% 19.01x
Illinois College Sports 0.76% 16.07x
Alabama News 34.12% 16.04x
Texas University Athletics 9.48% 15.78x
Mississippi News 8.45% 15.27x
Florida College Athletics 6.34% 14.83x
Fantasy Sports 18.75% 12.85x
Virginia Athletics 0.70% 12.74x
Latest Sports News 66.94% 12.68x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.06% 12.59x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male