Dstillery Audiences

SEC FANS

Audience Size: 4.2 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 54.91% 41.03x
Auburn Tigers Fans 53.69% 37.76x
Florida Gators Fans 51.35% 37.34x
Florida State Seminoles Fans 45.99% 35.67x
Arkansas Razorbacks Fans 50.57% 35.16x
ACC Fans 42.98% 35.14x
Atlanta Braves Fans 44.42% 35.13x
Louisville Cardinals Fans 43.51% 33.63x
Texas AM Aggies Fans 44.64% 32.99x
Louisiana State University Tigers Fans 40.46% 32.69x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.03% 3.35x
Jos A. Bank Clothiers 0.04% 1.29x
Lane Bryant 0.03% 1.23x
Carhartt 0.30% 1.22x
Talbots 0.03% 1.21x
Chicos 0.03% 1.01x
Buckle 0.03% 1.01x
Aeropostale 0.04% 1.01x
Old Navy 0.06% 0.97x
LOFT 0.04% 0.93x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.48% 63.87x
rockytoptalk.com 4.58% 61.33x
gatorcountry.com 1.56% 61.02x
secrant.com 1.75% 59.60x
volnation.com 1.78% 59.51x
andthevalleyshook.com 1.87% 59.29x
dawnofthedawg.com 1.82% 57.82x
goodbullhunting.com 2.27% 56.51x
arkansasfight.com 1.49% 56.49x
gatorsports.com 1.25% 56.15x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 2.11% 18.47x
Illinois College Sports 0.43% 17.35x
Alabama News 51.87% 15.46x
Mississippi News 10.52% 15.30x
Texas University Athletics 9.03% 14.18x
Savannah Georgia News 8.53% 13.29x
Florida College Athletics 4.09% 13.07x
Tennessee Cluster 18.76% 12.46x
Military & Law Enforcement 9.82% 12.41x
Memphis News 1.79% 11.97x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male