Dstillery Audiences

SEC FANS

Audience Size: 2.5 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 51.03% 39.81x
Tennessee Volunteers Fans 58.92% 39.23x
Florida State Seminoles Fans 54.87% 38.00x
Louisiana State University Tigers Fans 39.64% 37.79x
College Football Fans 47.86% 36.23x
Auburn Tigers Fans 52.99% 36.16x
Florida Gators Fans 53.97% 36.11x
Arkansas Razorbacks Fans 53.03% 35.95x
Atlanta Braves Fans 49.22% 35.16x
Louisville Cardinals Fans 48.37% 35.03x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.02% 2.10x
Chicos 0.03% 1.33x
White House Black Market 0.02% 1.18x
Mens Wearhouse 0.04% 1.14x
Jos A. Bank Clothiers 0.02% 1.14x
Talbots 0.01% 1.11x
The Childrens Place 0.03% 1.10x
Old Navy 0.04% 1.08x
American Eagle Outfitters 0.02% 1.06x
Dressbarn 0.02% 1.06x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.71% 68.82x
atozsportsnashville.com 2.74% 66.69x
rockytoptalk.com 4.61% 66.44x
rockytopinsider.com 5.31% 65.42x
arkansasfight.com 1.36% 63.16x
dawgpost.com 1.30% 62.65x
collegeandmagnolia.com 1.28% 61.37x
allfortennessee.com 3.38% 61.25x
andthevalleyshook.com 1.46% 60.84x
rockmnation.com 2.46% 59.52x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.05% 19.74x
Southeast College Athletics 1.41% 17.76x
Virginia Athletics 0.16% 16.61x
Texas University Athletics 10.17% 16.51x
Mississippi News 12.90% 15.60x
Illinois College Sports 0.45% 15.41x
Right Wing Blogs - Political Activism 0.04% 14.70x
Motorsports 0.53% 14.42x
Memphis News 2.01% 13.97x
Alabama News 49.90% 13.72x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male