Dstillery Audiences

SEC FANS

Audience Size: 2.6 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 47.95% 35.40x
Tennessee Volunteers Fans 57.34% 34.89x
Louisiana State University Tigers Fans 40.01% 33.90x
Florida State Seminoles Fans 51.86% 33.68x
College Football Fans 44.95% 33.15x
Atlanta Braves Fans 49.42% 33.11x
Florida Gators Fans 51.78% 32.88x
Auburn Tigers Fans 51.03% 32.31x
South Carolina Gamecocks Fans 36.95% 31.32x
Louisville Cardinals Fans 45.08% 31.07x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.82x
Carhartt 0.06% 1.01x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.15% 57.36x
rockytoptalk.com 4.85% 55.56x
arkansasfight.com 1.08% 54.07x
dawnofthedawg.com 1.28% 53.17x
rockytopinsider.com 5.02% 52.86x
collegeandmagnolia.com 1.38% 51.82x
dawgpost.com 1.20% 51.80x
volnation.com 1.27% 51.17x
andthevalleyshook.com 1.46% 50.95x
atozsportsnashville.com 2.79% 50.79x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.40% 19.78x
Southeast College Athletics 1.12% 17.51x
Beach Vacations 0.32% 17.17x
Right Wing Blogs - Political Activism 0.10% 16.86x
Illinois College Sports 0.38% 16.85x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 16.38x
Mississippi News 13.55% 16.02x
Virginia Athletics 0.20% 15.73x
Texas University Athletics 9.74% 14.97x
Alabama News 52.16% 14.60x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male