Dstillery Audiences

SEC FANS

Audience Size: 2.5 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 52.00% 32.35x
Florida State Seminoles Fans 45.64% 30.04x
Arkansas Razorbacks Fans 45.42% 29.55x
Auburn Tigers Fans 52.24% 29.33x
Florida Gators Fans 45.66% 29.03x
ACC Fans 42.36% 28.28x
March Madness Enthusiasts 33.91% 26.94x
Ohio State Buckeyes Fans 39.25% 26.76x
Louisville Cardinals Fans 40.63% 26.33x
Texas AM Aggies Fans 37.11% 26.00x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Belk.

Location Composition Index
Belk 0.05% 2.36x
Carhartt 0.27% 1.21x
Tommy Bahama 0.03% 1.09x
Gymboree 0.04% 1.07x
LOFT 0.05% 1.06x
Talbots 0.05% 1.03x
Brooks Brothers 0.04% 1.03x
Chicos 0.05% 1.02x
Charlotte Russe 0.02% 1.02x
J. Crew 0.03% 1.01x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is cbssports.com.

Website Composition Index
cbssports.com 67.11% 15.99x
tmz.com 48.41% 9.84x
chicagotribune.com 45.41% 9.25x
snopes.com 36.56% 8.53x
latimes.com 54.26% 8.51x
wsj.com 39.40% 8.40x
vox.com 35.06% 8.30x
marketwatch.com 35.23% 8.27x
money.cnn.com 50.58% 8.08x
chron.com 33.06% 7.85x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 3.50% 18.54x
Alabama News 35.78% 16.06x
Illinois College Sports 0.50% 15.84x
Texas University Athletics 9.18% 15.53x
Mississippi News 8.81% 15.17x
Florida College Athletics 6.40% 14.08x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.72% 12.62x
Virginia Athletics 0.68% 11.92x
Latest Sports News 67.05% 11.62x
Savannah Georgia News 4.64% 11.44x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000