Dstillery Audiences

SEC FANS

Audience Size: 3.2 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 36.14% 36.90x
NCAA Football Fans 54.22% 34.79x
Florida State Seminoles Fans 35.49% 33.63x
Notre Dame Fighting Irish Fans 29.71% 33.21x
Clemson Tigers Fans 51.77% 32.26x
NCAA Fans 25.54% 30.94x
Kentucky Wildcats Fans 53.31% 30.12x
ESPN Enthusiasts 19.80% 29.99x
Louisville Cardinals Fans 30.89% 29.69x
Oklahoma State Cowboys Fans 50.82% 29.54x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.04x
Gymboree 0.01% 0.99x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgnation.com.

Website Composition Index
dawgnation.com 2.05% 50.01x
dawgpost.com 1.47% 43.78x
bestofarkansassports.com 3.73% 41.27x
rollbamaroll.com 4.77% 40.62x
deathvalleyvoice.com 1.64% 40.54x
tdalabamamag.com 5.84% 40.02x
rockytoptalk.com 2.48% 40.01x
theclemsoninsider.com 7.35% 39.48x
goodbullhunting.com 1.81% 38.68x
saturdaydownsouth.com 21.83% 37.89x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.08% 14.01x
Florida College Athletics 0.53% 13.35x
Texas University Athletics 4.36% 13.13x
Illinois College Sports 0.44% 13.00x
Southeast College Athletics 1.14% 12.46x
College Sports 0.17% 12.22x
Pac 12 Sports 1.16% 11.48x
Savannah Georgia News 5.23% 10.86x
Latest Sports News 65.39% 10.18x
Alabama News 25.49% 10.18x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male