Dstillery Audiences

SEC FANS

Audience Size: 3.5 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 54.43% 32.25x
Auburn Tigers Fans 50.81% 31.10x
ACC Fans 45.47% 30.54x
Atlanta Braves Fans 47.05% 30.30x
Florida State Seminoles Fans 47.72% 29.65x
Florida Gators Fans 47.27% 29.19x
Louisiana State University Tigers Fans 39.99% 29.06x
College Football Fans 42.92% 28.77x
Arkansas Razorbacks Fans 45.97% 27.80x
NCAA Football Fans 41.26% 26.77x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.80x
Aeropostale 0.01% 1.43x
Lane Bryant 0.01% 1.34x
Buckle 0.01% 1.28x
American Eagle Outfitters 0.01% 1.27x
Chicos 0.01% 1.26x
Old Navy 0.02% 1.16x
Maurices 0.02% 1.14x
Mens Wearhouse 0.02% 1.13x
The Childrens Place 0.01% 1.13x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.52% 58.02x
rockytoptalk.com 4.29% 55.58x
arkansasfight.com 1.13% 55.13x
dawgpost.com 1.25% 53.16x
collegeandmagnolia.com 1.05% 52.71x
andthevalleyshook.com 2.12% 52.32x
volnation.com 1.69% 51.17x
dawnofthedawg.com 2.08% 50.84x
secrant.com 1.94% 50.43x
redcuprebellion.com 1.88% 50.06x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.36% 22.10x
Florida College Athletics 2.75% 16.71x
Illinois College Sports 0.22% 16.45x
Mississippi News 16.46% 14.14x
Right Wing Blogs - Political Activism 0.24% 13.93x
Virginia Athletics 0.29% 13.57x
Memphis News 2.31% 13.30x
Alabama News 59.09% 12.90x
Savannah Georgia News 13.15% 12.54x
Fantasy Sports 19.79% 12.27x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male