Dstillery Audiences

SEC FANS

Audience Size: 1.7 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Louisiana State University Tigers Fans.

Interest Composition Index
Louisiana State University Tigers Fans 34.49% 42.38x
ACC Fans 49.12% 42.30x
Tennessee Volunteers Fans 61.77% 39.59x
South Carolina Gamecocks Fans 49.78% 38.28x
Florida Gators Fans 53.17% 37.06x
Texas AM Aggies Fans 46.04% 37.04x
Auburn Tigers Fans 54.49% 36.53x
ESPN Enthusiasts 37.32% 36.52x
Ohio State Buckeyes Fans 46.77% 35.72x
NCAA Football Fans 42.17% 35.71x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is LOFT.

Location Composition Index
LOFT 0.02% 1.50x
Lane Bryant 0.01% 1.46x
Jos A. Bank Clothiers 0.01% 1.44x
J. Crew 0.02% 1.38x
Michael Kors 0.01% 1.30x
Chicos 0.02% 1.17x
Old Navy 0.03% 1.14x
White House Black Market 0.02% 1.12x
The Childrens Place 0.01% 1.12x
Maurices 0.04% 1.11x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.39% 72.87x
rockytoptalk.com 3.34% 70.58x
rockytopinsider.com 6.77% 66.69x
goodbullhunting.com 3.32% 64.89x
andthevalleyshook.com 1.19% 63.45x
rockmnation.com 2.40% 63.41x
deathvalleyvoice.com 5.66% 63.34x
wholehogsports.com 3.40% 63.04x
dawgnation.com 6.08% 62.75x
secrant.com 1.54% 60.29x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 1.22% 20.43x
Southeast College Athletics 1.89% 19.00x
Texas University Athletics 7.56% 18.14x
Beach Vacations 0.07% 16.21x
College Sports 0.25% 16.12x
Mississippi News 9.22% 14.89x
Virginia Athletics 0.12% 14.65x
Illinois College Sports 0.50% 14.63x
Motorsports 0.30% 14.41x
Alabama News 44.85% 13.64x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male