Dstillery Audiences

SEC FANS

Audience Size: 2.4 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 49.63% 34.78x
Florida State Seminoles Fans 45.18% 31.76x
Auburn Tigers Fans 49.64% 31.31x
Florida Gators Fans 43.35% 30.81x
Arkansas Razorbacks Fans 44.24% 30.64x
ACC Fans 42.58% 29.24x
Louisville Cardinals Fans 39.37% 29.09x
Louisiana State University Tigers Fans 35.55% 28.19x
Ohio State Buckeyes Fans 38.76% 28.13x
Atlanta Braves Fans 38.87% 27.05x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.53x
Mens Wearhouse 0.35% 1.12x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.43% 123.90x
gatorcountry.com 2.30% 121.83x
coachingsearch.com 1.05% 117.99x
secrant.com 1.73% 116.91x
collegeandmagnolia.com 1.08% 116.58x
volnation.com 1.61% 115.24x
rockytoptalk.com 5.01% 114.55x
andthevalleyshook.com 2.17% 114.19x
forwhomthecowbelltolls.com 1.11% 110.25x
saturdaydownsouth.com 18.62% 108.47x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 4.25% 19.39x
Alabama News 37.58% 15.92x
Mississippi News 9.29% 15.78x
Texas University Athletics 10.25% 15.62x
Florida College Athletics 7.04% 15.00x
Fantasy Sports 19.14% 13.33x
Assorted Topics (Viral Media, Paid Traffic) 6.26% 12.67x
Latest Sports News 67.93% 12.39x
Tennessee Cluster 15.64% 12.18x
Savannah Georgia News 4.96% 11.59x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male