Dstillery Audiences

SEC FANS

Audience Size: 2.5 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 46.50% 28.02x
Tennessee Volunteers Fans 53.42% 28.01x
Atlanta Braves Fans 47.15% 27.27x
Louisiana State University Tigers Fans 38.58% 26.56x
Florida Gators Fans 45.97% 26.51x
Auburn Tigers Fans 49.99% 26.40x
College Football Fans 44.37% 25.31x
Florida State Seminoles Fans 51.75% 25.28x
Arkansas Razorbacks Fans 47.13% 24.63x
South Carolina Gamecocks Fans 35.43% 24.26x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.67x
Talbots 0.01% 1.46x
Buckle 0.02% 1.40x
Old Navy 0.03% 1.31x
Lane Bryant 0.01% 1.29x
Journeys 0.02% 1.14x
Express 0.01% 1.14x
Carhartt 0.21% 1.13x
American Eagle Outfitters 0.01% 1.11x
Gap 0.01% 1.09x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.43% 50.60x
rockytoptalk.com 4.01% 48.46x
dawnofthedawg.com 1.98% 46.56x
collegeandmagnolia.com 1.02% 46.14x
andthevalleyshook.com 1.95% 46.02x
dawgpost.com 1.29% 45.41x
wholehogsports.com 3.66% 43.98x
volnation.com 1.54% 43.62x
rockmnation.com 2.33% 43.57x
alligatorarmy.com 1.07% 43.54x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.19% 20.51x
Florida College Athletics 2.47% 15.53x
Illinois College Sports 0.21% 15.44x
Texas Off-Roading 0.03% 14.08x
Virginia Athletics 0.25% 13.94x
Right Wing Blogs - Political Activism 0.18% 12.93x
Mississippi News 17.01% 12.83x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 12.24x
Memphis News 2.70% 12.02x
Savannah Georgia News 13.57% 11.73x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male