Dstillery Audiences

SEC FANS

Audience Size: 3.9 Million Devices

Explore the SEC Fans Audience

Below you'll find more information about the SEC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the SEC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The SEC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SEC Fans audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 55.98% 32.80x
Auburn Tigers Fans 52.95% 31.08x
Florida Gators Fans 48.63% 30.01x
ACC Fans 44.32% 29.93x
Florida State Seminoles Fans 47.04% 29.77x
Atlanta Braves Fans 46.38% 28.87x
Louisiana State University Tigers Fans 40.52% 28.17x
College Football Fans 41.64% 28.03x
Arkansas Razorbacks Fans 46.83% 27.90x
Louisville Cardinals Fans 41.12% 26.46x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Interest attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SEC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SEC Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.54x
Chicos 0.01% 1.19x
Carhartt 0.16% 1.18x
The Childrens Place 0.01% 1.08x
Victoria's Secret 0.01% 0.86x
Old Navy 0.01% 0.85x
Mens Wearhouse 0.01% 0.59x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Location attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The SEC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SEC Fans audience is dawgsports.com.

Website Composition Index
dawgsports.com 1.72% 53.82x
arkansasfight.com 1.14% 52.57x
rockytoptalk.com 4.66% 51.27x
collegeandmagnolia.com 1.08% 50.35x
secrant.com 2.03% 49.63x
dawgpost.com 1.21% 49.54x
volnation.com 1.87% 49.13x
andthevalleyshook.com 2.38% 49.06x
gatorcountry.com 1.69% 48.69x
goodbullhunting.com 1.97% 47.97x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Web attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SEC Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.61% 20.24x
Illinois College Sports 0.31% 17.02x
Florida College Athletics 3.25% 14.87x
Mississippi News 14.11% 14.27x
Alabama News 57.12% 13.50x
Texas University Athletics 9.36% 12.96x
Memphis News 2.06% 12.73x
Right Wing Blogs - Political Activism 0.29% 12.58x
Virginia Athletics 0.34% 12.50x
Savannah Georgia News 10.76% 12.37x
Composition Percentage: The overlap percentage between the SEC Fans audience and the Content Affinity attribute.
Index: A comparison of the SEC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SEC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male