Dstillery Audiences

SMB COMMERCIAL INSURANCE RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the SMB Commercial Insurance Researchers Audience

Below you'll find more information about the SMB Commercial Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the SMB Commercial Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The SMB Commercial Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SMB Commercial Insurance Researchers audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 33.10% 21.62x
Venture Capitalists 33.74% 18.36x
Enterprise Field Services Researchers 32.45% 18.20x
Shared Work Space Researchers 34.05% 16.98x
Business Communication Product Researchers 30.14% 16.96x
Investment Management Professionals 28.06% 16.69x
Budget Small Business Researchers 28.75% 16.63x
Business Tax Filers 29.04% 15.94x
Accounting & CPA Continuing Education Researchers 28.64% 15.61x
Business Filing Researchers 27.60% 15.56x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Interest attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SMB Commercial Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SMB Commercial Insurance Researchers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.14x
Club Monaco 0.01% 2.02x
Lululemon 0.06% 1.76x
Urban Outfitters 0.05% 1.74x
Lorna Jane 0.01% 1.70x
The North Face 0.03% 1.64x
LL Bean 0.01% 1.63x
Kate Spade 0.02% 1.53x
Free People 0.02% 1.53x
REI 0.02% 1.52x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Location attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The SMB Commercial Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SMB Commercial Insurance Researchers audience is hubinternational.com.

Website Composition Index
hubinternational.com 1.56% 54.92x
towerswatson.com 1.23% 51.41x
insurancebusinessmag.com 2.47% 50.06x
insurancejournal.com 5.97% 48.94x
cbiz.com 1.36% 41.78x
klgates.com 1.32% 41.28x
duanemorris.com 1.01% 38.05x
ropesgray.com 1.07% 37.69x
dlapiper.com 1.65% 37.33x
pehub.com 3.48% 36.62x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Web attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SMB Commercial Insurance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.98% 22.51x
Human Resources & Employee Management 2.62% 18.96x
Insurance Cluster 7.95% 18.26x
Real Estate Cluster 2.64% 16.26x
Credit Unions & Consumer Protection 0.83% 15.92x
Paper & Packaging 1.35% 14.82x
Accounting 10.85% 14.38x
General Interest 0.41% 14.05x
Business News & Information Readers 12.76% 13.86x
Washington D.C. Hotels 0.04% 13.85x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SMB Commercial Insurance Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male