Dstillery Audiences

SMB COMMERCIAL INSURANCE RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the SMB Commercial Insurance Researchers Audience

Below you'll find more information about the SMB Commercial Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the SMB Commercial Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The SMB Commercial Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SMB Commercial Insurance Researchers audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 28.14% 14.16x
Venture Capitalists 24.09% 13.74x
Investment Management Professionals 24.28% 13.19x
Enterprise Field Services Researchers 26.14% 12.87x
Business Communication Product Researchers 24.88% 12.85x
Employee Management & HR Researchers 25.24% 12.74x
Budget Small Business Researchers 22.69% 12.44x
Luxury Boutique Hotel Researchers 22.62% 12.42x
Financial Advisors 22.48% 12.39x
Business Filing Researchers 19.71% 11.43x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Interest attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SMB Commercial Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SMB Commercial Insurance Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.17x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Location attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The SMB Commercial Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SMB Commercial Insurance Researchers audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 1.22% 40.15x
insurancebusinessmag.com 1.56% 33.89x
rsmus.com 1.81% 28.46x
pehub.com 2.12% 28.37x
chubb.com 2.52% 23.41x
thetaxadviser.com 2.00% 22.16x
institutionalinvestor.com 1.42% 22.08x
crunchbase.com 2.48% 20.05x
guardiananytime.com 1.37% 19.12x
journalofaccountancy.com 2.84% 18.89x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Web attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SMB Commercial Insurance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.44% 18.89x
Insurance Cluster 2.03% 17.04x
Human Resources & Employee Management 0.75% 14.90x
Real Estate Cluster 1.04% 14.55x
Credit Unions & Consumer Protection 0.23% 14.02x
Accounting 3.86% 13.61x
Paper & Packaging 0.26% 12.70x
Business News & Information Readers 4.75% 11.93x
Startup Investment 3.51% 11.06x
Philanthropy - Nonprofits 0.38% 10.78x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SMB Commercial Insurance Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male