Dstillery Audiences

SMB COMMERCIAL INSURANCE RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the SMB Commercial Insurance Researchers Audience

Below you'll find more information about the SMB Commercial Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the SMB Commercial Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The SMB Commercial Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SMB Commercial Insurance Researchers audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 37.00% 15.33x
Venture Capitalists 32.87% 14.91x
Investment Management Professionals 30.57% 14.52x
Enterprise Field Services Researchers 35.30% 13.27x
Financial Advisors 28.91% 13.18x
Employee Management & HR Researchers 33.39% 12.88x
Business Communication Product Researchers 34.72% 12.86x
Budget Small Business Researchers 33.61% 12.71x
Real Estate Decision Makers 27.00% 12.68x
Luxury Boutique Hotel Researchers 32.08% 12.51x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Interest attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SMB Commercial Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SMB Commercial Insurance Researchers audience is REI.

Location Composition Index
REI 0.01% 1.89x
Armani 0.02% 1.85x
Patagonia 0.01% 1.84x
Lululemon 0.04% 1.76x
Urban Outfitters 0.04% 1.75x
American Apparel 0.03% 1.73x
Club Monaco 0.01% 1.69x
Madewell 0.02% 1.67x
Ralph Lauren 0.01% 1.63x
Ann Taylor 0.02% 1.62x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Location attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The SMB Commercial Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SMB Commercial Insurance Researchers audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 1.67% 41.12x
insurancebusinessmag.com 2.04% 33.07x
pehub.com 2.67% 27.96x
rsmus.com 2.28% 26.87x
jacksonlewis.com 1.06% 24.34x
dlapiper.com 1.15% 24.15x
proformative.com 1.25% 24.04x
chubb.com 3.30% 23.57x
whalewisdom.com 1.52% 22.03x
institutionalinvestor.com 1.80% 21.87x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Web attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SMB Commercial Insurance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.96% 17.32x
Insurance Cluster 3.06% 16.52x
Credit Unions & Consumer Protection 0.37% 14.61x
Human Resources & Employee Management 0.96% 14.55x
Real Estate Cluster 1.32% 14.25x
Paper & Packaging 0.40% 13.47x
Accounting 4.88% 13.25x
Business News & Information Readers 6.64% 11.29x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.15% 11.22x
General Interest 0.15% 11.17x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SMB Commercial Insurance Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male