Dstillery Audiences

SMB COMMERCIAL INSURANCE RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the SMB Commercial Insurance Researchers Audience

Below you'll find more information about the SMB Commercial Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the SMB Commercial Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The SMB Commercial Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SMB Commercial Insurance Researchers audience is Insurance Professionals.

Interest Composition Index
Insurance Professionals 37.91% 18.01x
Venture Capitalists 34.49% 16.38x
Enterprise Field Services Researchers 33.58% 15.83x
Investment Management Professionals 29.58% 15.71x
Business Communication Product Researchers 32.02% 14.79x
Budget Small Business Researchers 30.21% 14.61x
Shared Work Space Researchers 34.56% 14.10x
Finance Continuing Education Researchers 25.13% 14.10x
Business Filing Researchers 28.22% 13.82x
Business Tax Filers 31.19% 13.74x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Interest attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SMB Commercial Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SMB Commercial Insurance Researchers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.30x
Calvin Klein 0.01% 1.94x
Zara 0.05% 1.90x
LL Bean 0.01% 1.87x
Everlane 0.01% 1.86x
Levi Strauss 0.02% 1.83x
Patagonia 0.03% 1.82x
Hugo Boss 0.04% 1.81x
Kate Spade 0.03% 1.81x
Armani 0.04% 1.78x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Location attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The SMB Commercial Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SMB Commercial Insurance Researchers audience is hubinternational.com.

Website Composition Index
hubinternational.com 1.25% 38.77x
towerswatson.com 1.17% 33.09x
insurancebusinessmag.com 2.67% 32.17x
insurancejournal.com 6.34% 31.22x
kkr.com 1.07% 29.96x
cbiz.com 1.43% 28.97x
klgates.com 1.39% 26.88x
willistowerswatson.com 1.01% 26.59x
pepperlaw.com 1.01% 26.39x
ropesgray.com 1.12% 25.93x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Web attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SMB Commercial Insurance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.58% 21.62x
Insurance Cluster 7.18% 18.05x
Human Resources & Employee Management 2.22% 17.95x
Credit Unions & Consumer Protection 0.72% 15.98x
Real Estate Cluster 2.42% 15.75x
Paper & Packaging 1.12% 14.35x
General Interest 0.36% 13.88x
Washington D.C. Hotels 0.03% 13.84x
Accounting 9.81% 13.64x
Business News & Information Readers 11.89% 13.44x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SMB Commercial Insurance Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male