Dstillery Audiences

SMB COMMERCIAL INSURANCE RESEARCHERS

Audience Size: 4 Million Devices

Explore the SMB Commercial Insurance Researchers Audience

Below you'll find more information about the SMB Commercial Insurance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the SMB Commercial Insurance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The SMB Commercial Insurance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SMB Commercial Insurance Researchers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 33.99% 20.66x
Insurance Professionals 39.17% 20.53x
Investment Management Professionals 32.52% 18.66x
Enterprise Field Services Researchers 35.59% 18.04x
Business Communication Product Researchers 33.49% 17.65x
Budget Small Business Researchers 31.86% 17.24x
Financial Advisors 30.41% 17.12x
Real Estate Decision Makers 28.84% 16.93x
Business Filing Researchers 29.14% 16.39x
Luxury Boutique Hotel Researchers 30.18% 16.23x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Interest attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SMB Commercial Insurance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SMB Commercial Insurance Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.14% 2.26x
Topshop 0.03% 1.82x
Supreme 0.01% 1.80x
Jos A. Bank Clothiers 0.35% 1.60x
Ralph Lauren 0.02% 1.58x
White House Black Market 0.39% 1.52x
Club Monaco 0.01% 1.43x
Mens Wearhouse 0.52% 1.40x
Johnston and Murphy 0.50% 1.40x
Patagonia 0.01% 1.39x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Location attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The SMB Commercial Insurance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the SMB Commercial Insurance Researchers audience is insurancejournal.com.

Website Composition Index
insurancejournal.com 3.59% 42.37x
insurancebusinessmag.com 2.54% 34.69x
klgates.com 1.19% 31.68x
aicpa.org 1.09% 30.95x
jonesday.com 1.35% 29.83x
freightconnect.com 1.19% 29.19x
willistowerswatson.com 1.14% 28.59x
pehub.com 3.59% 27.98x
rsmus.com 2.84% 27.54x
dlapiper.com 1.39% 27.47x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Web attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SMB Commercial Insurance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.88% 18.06x
Insurance Cluster 4.86% 16.30x
Human Resources & Employee Management 1.41% 15.34x
Credit Unions & Consumer Protection 0.51% 14.67x
Real Estate Cluster 1.93% 14.36x
Paper & Packaging 0.71% 13.67x
Accounting 6.86% 13.39x
Washington D.C. Hotels 0.01% 13.16x
General Interest 0.22% 12.14x
Business News & Information Readers 9.46% 11.97x
Composition Percentage: The overlap percentage between the SMB Commercial Insurance Researchers audience and the Content Affinity attribute.
Index: A comparison of the SMB Commercial Insurance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SMB Commercial Insurance Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male