Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 44.35% 26.47x
Pilots 33.13% 23.12x
Beach House Second Home Owners 26.29% 20.40x
Aviation Enthusiasts 31.73% 20.30x
Ski House Second Home Owners 29.53% 19.90x
Subaru Vehicle Shoppers 28.83% 19.89x
Charitable Organization Supporters 28.01% 19.47x
Product Manuals Researchers 29.09% 19.38x
Market Intelligence Researchers 27.00% 19.26x
Financial Business Intelligence Researchers 26.04% 19.25x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailingscuttlebutt.com.

Website Composition Index
sailingscuttlebutt.com 1.81% 60.02x
cruisersforum.com 5.13% 54.96x
sailnet.com 1.64% 48.44x
westmarine.com 6.35% 43.20x
sailmagazine.com 2.57% 42.97x
yachtingworld.com 1.59% 41.17x
ybw.com 1.97% 41.12x
hodgesmarine.com 1.21% 38.50x
yachtworld.com 13.14% 37.66x
powerandmotoryacht.com 2.08% 36.83x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.05% 23.40x
Cars, Travel & Food 0.07% 22.39x
Boating & Yachts 20.87% 19.98x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.47x
Clean Energy 1.52% 17.53x
Scuba Diving 0.18% 17.38x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.03% 17.13x
Home Improvement Contractor 0.15% 17.01x
Assorted Topics (Power Trains, Drones, Web Design) 1.82% 16.78x
Robotics 0.79% 16.52x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male