Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 44.22% 28.17x
Pilots 24.30% 21.33x
Beach House Second Home Owners 20.16% 20.79x
Subaru Vehicle Shoppers 24.01% 20.48x
Home Heating and Cooling Researchers 23.87% 19.56x
Car Enthusiasts 25.68% 19.56x
Aviation Enthusiasts 26.89% 19.49x
Volvo Vehicle Shoppers 24.56% 19.32x
Car Buyers 25.18% 19.20x
Airstream Enthusiasts 28.69% 18.85x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.14x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is cruisingworld.com.

Website Composition Index
cruisingworld.com 2.92% 63.10x
sailingworld.com 1.28% 62.72x
cruisersforum.com 6.69% 61.73x
sailnet.com 1.83% 53.61x
sailmagazine.com 2.87% 51.95x
yachtworld.com 20.24% 47.99x
lifeofsailing.com 1.17% 44.35x
ybw.com 2.07% 43.86x
passagemaker.com 1.53% 43.40x
powerandmotoryacht.com 2.80% 41.62x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 24.38% 20.83x
Auto Body Upkeep & Repair Researchers 0.67% 20.42x
Electronic Cabling 0.09% 19.76x
Machines & Industrial Supplies 0.48% 19.25x
Professional Audio Visual 0.06% 18.74x
Robotics 0.12% 18.73x
Assorted Topics (Power Trains, Drones, Web Design) 0.56% 18.69x
Amateur Radios 0.36% 17.93x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.80% 17.71x
Auctions & Repossessions 0.14% 17.66x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male