Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 46.98% 38.99x
Pilots 34.06% 33.78x
Beach House Second Home Owners 28.67% 29.48x
Subaru Vehicle Shoppers 29.42% 28.93x
Aviation Enthusiasts 29.17% 28.78x
Model Aircraft and Rocket Hobbyists 32.94% 28.43x
Eco-Conscious Consumers 26.39% 27.59x
Car Enthusiasts 25.66% 27.52x
Marines 24.56% 27.37x
Liberal News Readers 23.13% 27.14x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.38x
Mens Wearhouse 0.41% 1.13x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailfeed.com.

Website Composition Index
sailfeed.com 1.12% 123.66x
sailingscuttlebutt.com 3.77% 115.88x
cruisersforum.com 4.01% 105.28x
sailnet.com 2.54% 99.84x
sailmagazine.com 3.28% 90.88x
woodenboat.com 1.10% 86.91x
boatus.com 1.98% 85.35x
cruisingworld.com 3.40% 81.21x
yachtingworld.com 1.77% 80.19x
passagemaker.com 1.48% 77.78x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 29.16% 21.85x
Home Improvement Contractor 2.42% 20.48x
Clean Energy 3.19% 19.11x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.18% 18.27x
Winter Sports & Gear 3.64% 17.46x
Robotics 2.04% 17.23x
Motorcycles & Snowmobiles 5.59% 15.92x
Power Tools 5.39% 15.75x
Machines & Industrial Supplies 4.79% 15.08x
Fishing 6.58% 14.94x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male