Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 41.89% 30.65x
Pilots 26.39% 24.37x
Beach House Second Home Owners 20.08% 23.37x
Subaru Vehicle Shoppers 24.60% 23.28x
Home Heating and Cooling Researchers 24.04% 22.65x
Car Enthusiasts 25.21% 22.61x
Volvo Vehicle Shoppers 26.19% 22.24x
Car Buyers 25.01% 21.92x
Product Manuals Researchers 26.12% 21.91x
Aviation Enthusiasts 29.80% 21.88x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.44x
Carhartt 0.14% 1.33x
Express 0.01% 1.07x
Victoria's Secret 0.01% 0.89x
Maurices 0.01% 0.74x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is cruisersforum.com.

Website Composition Index
cruisersforum.com 5.58% 68.14x
cruisingworld.com 2.78% 67.32x
sailingworld.com 1.05% 64.68x
sailnet.com 1.69% 57.92x
westmarine.com 1.15% 55.80x
sailmagazine.com 2.79% 54.25x
yachtworld.com 19.60% 53.63x
ybw.com 2.29% 45.84x
powerandmotoryacht.com 2.44% 44.88x
passagemaker.com 1.41% 44.60x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 20.97% 21.42x
Machines & Industrial Supplies 0.81% 20.22x
Clean Energy 0.52% 19.63x
Assorted Topics (Power Trains, Drones, Web Design) 0.99% 19.38x
Electronic Cabling 0.15% 19.38x
Lighting & Power 0.47% 18.90x
Robotics 0.18% 18.52x
Auto Body Upkeep & Repair Researchers 0.89% 18.36x
Auctions & Repossessions 0.22% 18.01x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.98% 17.98x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male