Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 47.78% 28.13x
Pilots 33.01% 22.50x
Beach House Second Home Owners 27.77% 20.25x
Aviation Enthusiasts 25.38% 18.91x
Subaru Vehicle Shoppers 29.29% 18.61x
Car Enthusiasts 28.30% 18.06x
Eco-Conscious Consumers 26.41% 17.27x
Liberal News Readers 20.16% 17.25x
Tech News Enthusiasts 24.76% 17.19x
Charitable Organization Supporters 30.50% 16.96x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.77x
Columbia 0.01% 1.52x
Tommy Bahama 0.03% 1.51x
Chicos 0.06% 1.51x
REI 0.02% 1.50x
LL Bean 0.00% 1.48x
Lorna Jane 0.01% 1.43x
Ann Taylor 0.02% 1.43x
Talbots 0.05% 1.40x
Calvin Klein 0.01% 1.37x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailfeed.com.

Website Composition Index
sailfeed.com 1.15% 136.56x
sailing.org 0.63% 134.15x
sailingscuttlebutt.com 3.65% 129.99x
cruisersforum.com 2.90% 119.53x
nauticed.org 0.32% 117.80x
murrayyachtsales.com 0.28% 115.93x
yachthub.com 0.30% 115.58x
americascup.com 0.67% 111.71x
sailnet.com 2.67% 107.32x
denisonyachtsales.com 0.30% 104.60x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.07% 29.27x
Boating & Yachts 32.36% 21.11x
Sports - Skiing, Snowboarding 0.08% 20.10x
Environmentally Friendly Cars 0.18% 19.87x
Handyman Tools 0.08% 18.37x
Scuba Diving 0.69% 16.36x
Winter Sports & Gear 3.74% 16.26x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.24% 16.11x
Motorcycle Racing Researchers 0.90% 16.06x
Clean Energy 3.43% 15.87x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999