Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 42.66% 29.04x
Subaru Vehicle Shoppers 18.24% 21.71x
Beach House Second Home Owners 10.87% 21.44x
Pilots 16.89% 21.13x
Home Heating and Cooling Researchers 16.91% 19.96x
Volvo Vehicle Shoppers 19.15% 19.58x
Audi Vehicle Shoppers 18.70% 19.49x
Car Buyers 20.22% 19.06x
Airstream Enthusiasts 22.98% 19.04x
Winter Sports Destination Seekers 13.49% 18.67x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.26x
Express 0.01% 1.25x
Gap 0.01% 1.10x
Carhartt 0.13% 1.08x
Chicos 0.01% 1.01x
Journeys 0.02% 0.95x
Old Navy 0.02% 0.89x
The Childrens Place 0.01% 0.77x
Maurices 0.02% 0.77x
Victoria's Secret 0.01% 0.72x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is cruisingworld.com.

Website Composition Index
cruisingworld.com 2.74% 65.57x
sailingworld.com 1.00% 64.95x
cruisersforum.com 6.53% 63.84x
sailnet.com 1.94% 53.73x
sailmagazine.com 2.08% 51.57x
trawlerforum.com 1.38% 47.53x
yachtworld.com 23.12% 45.51x
ybw.com 1.63% 43.82x
powerandmotoryacht.com 1.88% 43.80x
passagemaker.com 1.39% 43.12x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.23% 22.48x
Boating & Yachts 23.56% 21.52x
Car Keys, Locks & Remotes 0.11% 19.70x
Power Tools 1.40% 19.23x
Machines & Industrial Supplies 0.10% 18.25x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.99% 16.71x
Trucking 1.81% 16.59x
Auto Body Upkeep & Repair Researchers 0.13% 15.86x
Sports - Golf, Hunting, Fishing 0.06% 15.85x
Trucks 0.05% 15.35x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male