Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 47.33% 28.13x
Pilots 35.98% 24.31x
Beach House Second Home Owners 29.56% 21.18x
Subaru Vehicle Shoppers 30.99% 21.00x
Aviation Enthusiasts 31.56% 20.60x
Eco-Conscious Consumers 27.05% 20.33x
Liberal News Readers 23.28% 20.09x
Marines 26.74% 19.94x
Social Liberals 25.48% 19.88x
Car Enthusiasts 29.01% 19.53x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.95x
Intermix 0.01% 1.72x
Ralph Lauren 0.01% 1.68x
Kate Spade 0.03% 1.64x
Tommy Bahama 0.03% 1.61x
The North Face 0.04% 1.61x
Uniqlo 0.02% 1.59x
Madewell 0.03% 1.56x
Chicos 0.06% 1.51x
Patagonia 0.02% 1.46x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailfeed.com.

Website Composition Index
sailfeed.com 1.14% 143.08x
sailingscuttlebutt.com 3.83% 135.28x
cruisersforum.com 3.29% 122.98x
sailnet.com 2.36% 115.22x
sailmagazine.com 3.00% 103.28x
boatus.com 2.24% 99.03x
cruisingworld.com 2.97% 97.05x
woodenboat.com 1.18% 93.44x
yachtingworld.com 1.50% 91.41x
passagemaker.com 1.34% 86.30x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 29.33x
Handyman Tools 0.07% 21.46x
Environmentally Friendly Cars 0.18% 21.41x
Boating & Yachts 27.74% 21.32x
Sports - Skiing, Snowboarding 0.06% 20.98x
Home Improvement Contractor 2.88% 18.30x
Scuba Diving 0.42% 18.18x
Clean Energy 3.32% 17.11x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.85% 17.00x
Motorcycle Racing Researchers 0.94% 16.72x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male