Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 47.09% 29.00x
Pilots 37.22% 25.50x
Beach House Second Home Owners 30.71% 23.37x
Aviation Enthusiasts 32.34% 22.88x
Subaru Vehicle Shoppers 32.12% 22.63x
Financial Business Intelligence Researchers 28.68% 22.39x
Eco-Conscious Consumers 28.00% 22.17x
Charitable Organization Supporters 33.20% 22.15x
Market Intelligence Researchers 30.91% 21.84x
Marines 28.14% 21.67x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.72x
Jos A. Bank Clothiers 0.36% 1.49x
REI 0.02% 1.39x
Armani 0.03% 1.33x
Mens Wearhouse 0.54% 1.30x
White House Black Market 0.37% 1.29x
Johnston and Murphy 0.51% 1.28x
Patagonia 0.01% 1.27x
Lululemon 0.04% 1.11x
Tommy Bahama 0.03% 1.11x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailingscuttlebutt.com.

Website Composition Index
sailingscuttlebutt.com 3.00% 67.09x
cruisersforum.com 4.40% 61.67x
cruisingworld.com 2.24% 56.66x
sailnet.com 2.06% 55.70x
sailmagazine.com 2.61% 51.52x
boatus.com 1.19% 47.53x
yachtingworld.com 1.65% 47.25x
moorings.com 1.06% 46.57x
ybw.com 2.31% 44.92x
jamestowndistributors.com 1.54% 43.45x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 21.04x
Environmentally Friendly Cars 0.12% 18.18x
Sports - Skiing, Snowboarding 0.03% 17.48x
Handyman Tools 0.03% 16.89x
Home Improvement Contractor 1.33% 15.56x
Boating & Yachts 25.09% 15.18x
Survival Guides 0.33% 14.46x
Winter Sports & Gear 2.35% 14.25x
Clean Energy 2.39% 14.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.94% 13.94x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male