Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 47.79% 32.47x
Pilots 35.74% 28.84x
Beach House Second Home Owners 29.28% 25.90x
Aviation Enthusiasts 33.21% 25.51x
Subaru Vehicle Shoppers 32.14% 25.19x
Financial Business Intelligence Researchers 27.48% 25.16x
Charitable Organization Supporters 31.80% 25.09x
Market Intelligence Researchers 30.00% 24.46x
Eco-Conscious Consumers 27.77% 24.31x
Ski House Second Home Owners 31.00% 24.15x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.66x
Patagonia 0.01% 1.65x
Madewell 0.02% 1.61x
REI 0.01% 1.42x
Chicos 0.06% 1.40x
Armani 0.02% 1.39x
The North Face 0.02% 1.38x
Columbia 0.01% 1.33x
Bonobos 0.02% 1.30x
Carhartt 0.06% 1.29x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailingscuttlebutt.com.

Website Composition Index
sailingscuttlebutt.com 2.74% 67.69x
cruisersforum.com 4.26% 62.61x
cruisingworld.com 1.51% 59.68x
sailnet.com 1.69% 57.17x
sailmagazine.com 2.38% 51.08x
yachtingworld.com 1.50% 48.57x
ybw.com 2.03% 46.41x
yachtworld.com 13.26% 45.75x
jamestowndistributors.com 1.33% 44.51x
powerandmotoryacht.com 1.99% 43.92x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 24.15x
Environmentally Friendly Cars 0.10% 21.86x
Sports - Skiing, Snowboarding 0.03% 21.31x
Handyman Tools 0.03% 21.10x
Boating & Yachts 23.53% 19.08x
Home Improvement Contractor 1.05% 18.75x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.01% 17.08x
Survival Guides 0.28% 17.01x
Clean Energy 2.28% 15.91x
Winter Sports & Gear 2.10% 15.83x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male