Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 43.89% 25.88x
Pilots 30.22% 22.61x
Beach House Second Home Owners 24.15% 20.29x
Subaru Vehicle Shoppers 26.39% 19.89x
Aviation Enthusiasts 29.56% 19.59x
Car Enthusiasts 26.79% 19.32x
Ski House Second Home Owners 26.24% 19.31x
Home Heating and Cooling Researchers 24.66% 18.99x
Volvo Vehicle Shoppers 26.95% 18.96x
Product Manuals Researchers 27.20% 18.91x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.85x
Chicos 0.01% 1.74x
Carhartt 0.17% 1.29x
Maurices 0.01% 0.93x
Old Navy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailingscuttlebutt.com.

Website Composition Index
sailingscuttlebutt.com 1.32% 62.46x
cruisersforum.com 5.99% 57.06x
sailnet.com 2.04% 49.38x
westmarine.com 4.26% 46.42x
sailmagazine.com 3.55% 45.09x
cruisingworld.com 2.46% 43.91x
trawlerforum.com 1.10% 43.14x
yachtingworld.com 1.95% 40.89x
ybw.com 2.37% 39.55x
yachtworld.com 17.12% 38.39x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.09% 19.65x
Clean Energy 1.13% 18.10x
Machines & Industrial Supplies 2.00% 17.74x
Cars, Travel & Food 0.03% 17.65x
Boating & Yachts 24.46% 17.42x
Assorted Topics (Power Trains, Drones, Web Design) 1.83% 16.81x
Winter Sports & Gear 1.62% 16.80x
Shipping & Logistics 0.41% 16.71x
Robotics 0.58% 16.69x
Scuba Diving 0.11% 16.59x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male