Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 47.35% 44.68x
Pilots 33.57% 39.22x
Beach House Second Home Owners 28.39% 35.01x
Subaru Vehicle Shoppers 29.28% 33.83x
Aviation Enthusiasts 28.86% 33.74x
Model Aircraft and Rocket Hobbyists 33.06% 32.32x
Eco-Conscious Consumers 25.01% 32.11x
Charitable Organization Supporters 29.63% 32.00x
Financial Business Intelligence Researchers 25.25% 31.95x
Car Enthusiasts 25.62% 31.75x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.03x
Everlane 0.01% 1.84x
REI 0.03% 1.71x
Bonobos 0.10% 1.68x
Ralph Lauren 0.03% 1.59x
Intermix 0.01% 1.55x
Jos A. Bank Clothiers 0.42% 1.52x
The North Face 0.03% 1.47x
Saint Laurent Paris 0.01% 1.42x
Free People 0.03% 1.36x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailfeed.com.

Website Composition Index
sailfeed.com 1.33% 124.57x
sailingscuttlebutt.com 5.16% 112.50x
cruisersforum.com 5.63% 103.19x
sailnet.com 3.16% 95.60x
cruisingworld.com 3.66% 89.90x
woodenboat.com 1.10% 89.26x
sailmagazine.com 4.11% 88.37x
boatus.com 2.15% 79.66x
sailingworld.com 1.58% 79.14x
yachtingworld.com 2.50% 77.21x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 34.79x
Sports - Skiing, Snowboarding 0.05% 26.13x
Handyman Tools 0.05% 25.05x
Environmentally Friendly Cars 0.17% 22.46x
Home Improvement Contractor 2.18% 20.51x
Boating & Yachts 31.98% 19.77x
Clean Energy 3.15% 18.88x
Winter Sports & Gear 3.40% 18.48x
Survival Guides 0.49% 18.25x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.54% 18.21x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male