Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 29.76% 29.00x
Beach House Second Home Owners 7.72% 25.61x
Contractors & Construction Professionals 20.73% 19.41x
Home Heating and Cooling Researchers 12.52% 18.26x
Getting Off the Grid Travelers 15.66% 17.86x
New Homeowners 14.47% 17.54x
Tire Shoppers 16.96% 17.45x
Pontoon Boat Researchers 28.01% 17.38x
Ebay Shoppers 15.95% 17.18x
Automotive Safety Researchers 15.77% 16.63x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.72x
Talbots 0.02% 1.55x
LOFT 0.01% 1.31x
Aeropostale 0.02% 1.31x
Chicos 0.01% 1.25x
Old Navy 0.02% 1.14x
American Eagle Outfitters 0.01% 1.08x
White House Black Market 0.01% 1.07x
Journeys 0.02% 1.04x
Zumiez 0.02% 1.02x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is lifeder.com.

Website Composition Index
lifeder.com 1.24% 65.32x
cruisersforum.com 5.50% 64.81x
monografias.com 1.14% 64.40x
trawlerforum.com 1.52% 64.01x
sailnet.com 1.80% 60.58x
sailmagazine.com 1.88% 58.90x
powerandmotoryacht.com 2.27% 58.24x
passagemaker.com 1.49% 58.20x
cruisingworld.com 2.11% 57.52x
significados.com 1.55% 55.93x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Spanish Health & Wellness.

Content Affinity Composition Index
Spanish Health & Wellness 1.61% 28.42x
Boating & Yachts 32.16% 25.83x
Assorted Topics (Power Trains, Drones, Web Design) 0.16% 25.03x
Spanish Lifestyle & Health 0.94% 23.40x
Peru Media 1.93% 22.02x
Central & South American News 1.28% 22.02x
Spain News - Madrid & Seville 6.64% 20.38x
Sports - Golf, Hunting, Fishing 0.08% 19.78x
Power Tools 0.83% 16.89x
Gossip & Entertainment 4.12% 16.59x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male