Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 44.52% 28.49x
Pilots 34.27% 24.70x
Aviation Enthusiasts 32.21% 21.89x
Beach House Second Home Owners 27.23% 21.80x
Ski House Second Home Owners 29.71% 21.27x
Charitable Organization Supporters 30.06% 21.11x
Subaru Vehicle Shoppers 30.42% 20.95x
Market Intelligence Researchers 28.12% 20.86x
Financial Business Intelligence Researchers 26.84% 20.77x
Social Liberals 27.44% 20.61x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is REI.

Location Composition Index
REI 0.01% 1.75x
Talbots 0.02% 1.42x
Lululemon 0.02% 1.39x
Free People 0.01% 1.37x
The North Face 0.01% 1.36x
Chicos 0.03% 1.35x
Armani 0.01% 1.31x
Banana Republic 0.04% 1.25x
American Apparel 0.01% 1.23x
Urban Outfitters 0.02% 1.20x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailingscuttlebutt.com.

Website Composition Index
sailingscuttlebutt.com 2.25% 64.17x
cruisersforum.com 5.06% 58.28x
cruisingworld.com 1.04% 57.07x
sailnet.com 1.64% 52.61x
sailmagazine.com 2.55% 46.09x
westmarine.com 7.58% 44.97x
jamestowndistributors.com 1.05% 44.30x
ybw.com 2.05% 43.57x
yachtingworld.com 1.67% 43.55x
yachtworld.com 12.93% 40.85x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 21.06% 20.46x
Rural Living 0.06% 18.69x
Cars, Travel & Food 0.20% 18.61x
Environmentally Friendly Cars 0.06% 18.33x
Scuba Diving 0.20% 18.06x
Home Improvement Contractor 0.43% 17.99x
Clean Energy 1.81% 17.16x
Assorted Topics (Power Trains, Drones, Web Design) 1.85% 17.14x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.02% 17.08x
Robotics 0.99% 17.04x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male