Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 48.78% 28.20x
Pilots 34.44% 23.46x
Beach House Second Home Owners 28.68% 20.45x
Subaru Vehicle Shoppers 28.92% 20.38x
Car Enthusiasts 28.80% 18.88x
Charitable Organization Supporters 29.67% 18.84x
Aviation Enthusiasts 32.81% 18.61x
Financial Business Intelligence Researchers 23.58% 18.61x
Liberal News Readers 21.77% 18.46x
Eco-Conscious Consumers 26.80% 18.35x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.75x
Intermix 0.01% 1.61x
REI 0.02% 1.56x
The North Face 0.03% 1.49x
Ralph Lauren 0.01% 1.39x
Patagonia 0.01% 1.38x
LOFT 0.04% 1.30x
Chicos 0.06% 1.29x
Tommy Bahama 0.03% 1.29x
Columbia 0.01% 1.27x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailfeed.com.

Website Composition Index
sailfeed.com 1.16% 132.20x
sailingscuttlebutt.com 3.65% 125.31x
cruisersforum.com 2.93% 116.03x
sailnet.com 2.54% 105.21x
cruisingworld.com 2.95% 100.81x
sailmagazine.com 2.92% 97.21x
boatus.com 2.90% 89.32x
yachtingworld.com 1.45% 83.79x
woodenboat.com 1.26% 82.58x
passagemaker.com 1.29% 81.36x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.06% 28.34x
Sports - Skiing, Snowboarding 0.08% 22.11x
Boating & Yachts 30.47% 21.57x
Environmentally Friendly Cars 0.19% 20.33x
Handyman Tools 0.07% 19.62x
Scuba Diving 0.54% 16.80x
Clean Energy 3.51% 16.75x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.52% 16.59x
Motorcycle Racing Researchers 0.91% 16.28x
Home Improvement Contractor 3.42% 15.86x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male