Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 43.60% 29.86x
Subaru Vehicle Shoppers 21.08% 22.42x
Beach House Second Home Owners 15.73% 21.96x
Pilots 20.57% 21.72x
Volvo Vehicle Shoppers 21.94% 21.00x
Home Heating and Cooling Researchers 21.60% 20.80x
Car Enthusiasts 23.75% 20.53x
Car Buyers 23.01% 20.27x
Audi Vehicle Shoppers 20.79% 20.12x
Airstream Enthusiasts 26.47% 20.04x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.30x
Jos A. Bank Clothiers 0.02% 1.21x
Carhartt 0.25% 1.20x
Dressbarn 0.02% 1.17x
Michael Kors 0.01% 1.14x
Gap 0.02% 1.13x
White House Black Market 0.02% 1.12x
Mens Wearhouse 0.03% 1.10x
Eddie Bauer 0.01% 1.09x
Gymboree 0.02% 1.08x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is cruisingworld.com.

Website Composition Index
cruisingworld.com 2.52% 66.26x
sailingworld.com 1.01% 65.76x
cruisersforum.com 6.53% 65.07x
sailnet.com 1.93% 56.56x
sailmagazine.com 2.19% 52.26x
trawlerforum.com 1.26% 50.21x
yachtworld.com 21.41% 49.84x
passagemaker.com 1.26% 47.66x
powerandmotoryacht.com 2.01% 47.28x
ybw.com 1.91% 46.16x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 24.15% 20.55x
Auto Body Upkeep & Repair Researchers 0.23% 19.73x
Assorted Topics (Power Trains, Drones, Web Design) 0.41% 19.59x
Power Tools 1.72% 17.93x
Car Keys, Locks & Remotes 0.08% 16.77x
Trucking 2.64% 16.60x
Shipping & Logistics 0.21% 16.37x
Lighting & Power 0.05% 16.20x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.29% 16.20x
Sports - Golf, Hunting, Fishing 0.06% 15.59x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male