Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 44.86% 26.41x
Beach House Second Home Owners 18.56% 18.99x
Pilots 21.75% 18.89x
Subaru Vehicle Shoppers 22.56% 18.74x
Car Enthusiasts 24.51% 18.53x
Car Buyers 23.30% 17.98x
Home Heating and Cooling Researchers 22.44% 17.89x
Volvo Vehicle Shoppers 22.78% 17.74x
Aviation Enthusiasts 25.24% 17.38x
Airstream Enthusiasts 27.63% 17.05x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.43x
Carhartt 0.20% 1.18x
Dressbarn 0.01% 1.14x
White House Black Market 0.02% 1.12x
Maurices 0.03% 0.95x
Victoria's Secret 0.02% 0.94x
Journeys 0.02% 0.93x
Chicos 0.01% 0.91x
Jos A. Bank Clothiers 0.01% 0.91x
LOFT 0.01% 0.85x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is cruisingworld.com.

Website Composition Index
cruisingworld.com 3.17% 53.86x
sailingworld.com 1.35% 53.51x
cruisersforum.com 8.12% 52.63x
sailnet.com 2.25% 45.69x
sailmagazine.com 2.98% 44.60x
trawlerforum.com 1.22% 40.79x
yachtworld.com 23.56% 39.59x
yachtingmagazine.com 1.13% 38.66x
passagemaker.com 1.65% 38.16x
lifeofsailing.com 1.72% 38.10x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 20.32x
Auctions & Repossessions 0.09% 19.81x
Robotics 0.08% 18.78x
Assorted Topics (Power Trains, Drones, Web Design) 0.47% 18.62x
Boating & Yachts 28.10% 18.51x
Professional Audio Visual 0.05% 18.26x
Amateur Radios 0.22% 18.19x
Auto Body Upkeep & Repair Researchers 0.44% 17.89x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.77% 17.08x
Electronic Cabling 0.04% 16.14x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male