Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 5 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 45.01% 25.51x
Pilots 36.11% 21.68x
Aviation Enthusiasts 32.07% 20.03x
Beach House Second Home Owners 28.38% 19.53x
Subaru Vehicle Shoppers 30.80% 19.16x
Market Intelligence Researchers 29.66% 18.89x
Product Manuals Researchers 29.17% 18.81x
Financial Business Intelligence Researchers 28.35% 18.77x
Charitable Organization Supporters 33.50% 18.69x
Airstream Enthusiasts 31.07% 18.64x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.80x
Patagonia 0.01% 1.77x
Bonobos 0.01% 1.40x
Urban Outfitters 0.04% 1.35x
Armani 0.02% 1.33x
Brooks Brothers 0.03% 1.30x
Talbots 0.03% 1.27x
American Apparel 0.02% 1.24x
Jos A. Bank Clothiers 0.04% 1.21x
Ann Taylor 0.02% 1.21x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is sailingscuttlebutt.com.

Website Composition Index
sailingscuttlebutt.com 1.95% 48.81x
cruisersforum.com 3.74% 45.69x
sailnet.com 1.26% 41.66x
sailmagazine.com 1.96% 37.12x
yachtworld.com 10.51% 36.25x
westmarine.com 6.98% 36.10x
yachtingworld.com 1.29% 34.57x
ybw.com 1.62% 34.53x
powerandmotoryacht.com 1.57% 32.61x
hodgesmarine.com 1.26% 31.22x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 21.44x
Environmentally Friendly Cars 0.08% 20.35x
Sports - Skiing, Snowboarding 0.02% 18.64x
Boating & Yachts 19.78% 17.59x
Handyman Tools 0.02% 16.75x
Home Improvement Contractor 0.72% 16.58x
Survival Guides 0.24% 14.68x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.91% 14.68x
Clean Energy 1.95% 14.54x
Scuba Diving 0.21% 14.36x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male