Dstillery Audiences

SAILING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Sailing Enthusiasts Audience

Below you'll find more information about the Sailing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sailing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Sailing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sailing Enthusiasts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 42.38% 22.52x
Pilots 28.84% 18.51x
Aviation Enthusiasts 28.39% 16.81x
Beach House Second Home Owners 24.17% 16.70x
Ski House Second Home Owners 25.65% 16.49x
Car Enthusiasts 26.12% 16.45x
Subaru Vehicle Shoppers 26.35% 16.33x
Home Heating and Cooling Researchers 26.02% 16.11x
Volvo Vehicle Shoppers 26.93% 16.00x
Product Manuals Researchers 26.83% 15.95x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Interest attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sailing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sailing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.23x
Carhartt 0.16% 1.12x
Mens Wearhouse 0.01% 1.07x
Victoria's Secret 0.01% 0.96x
Maurices 0.01% 0.88x
Old Navy 0.01% 0.87x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Location attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sailing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sailing Enthusiasts audience is cruisersforum.com.

Website Composition Index
cruisersforum.com 5.52% 48.74x
cruisingworld.com 2.70% 48.49x
sailnet.com 1.96% 42.71x
westmarine.com 2.71% 41.02x
sailmagazine.com 3.55% 39.89x
trawlerforum.com 1.04% 37.90x
yachtingworld.com 2.14% 35.78x
yachtworld.com 17.96% 34.01x
ybw.com 2.77% 33.39x
passagemaker.com 1.57% 33.37x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Web attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sailing Enthusiasts audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.05% 16.94x
Machines & Industrial Supplies 1.54% 15.64x
Shipping & Logistics 0.36% 15.12x
Assorted Topics (Power Trains, Drones, Web Design) 1.70% 15.04x
Boating & Yachts 26.07% 14.70x
Robotics 0.45% 14.52x
Clean Energy 0.88% 14.44x
Winter Sports & Gear 1.40% 14.27x
Scuba Diving 0.07% 13.91x
Lighting & Power 0.85% 13.52x
Composition Percentage: The overlap percentage between the Sailing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Sailing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sailing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male