Explore the Sale Seekers Audience
Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Sale Seekers audience.
INTERESTS
The Sale Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sale Seekers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 35.85% | 49.18x |
| Misc-Deal Seekers or Coupon Shoppers | 39.19% | 45.49x |
| Career Focused Individuals | 41.10% | 44.96x |
| Online Home Decor Shoppers | 35.54% | 44.32x |
| Discount Big Box Shoppers | 48.22% | 44.30x |
| Hardware Shoppers | 40.60% | 42.42x |
| Camera Review Readers | 42.92% | 41.89x |
| Costco Deal Blog Readers | 39.61% | 41.79x |
| Cord Cutters | 39.29% | 41.45x |
| Gift Card Researchers | 43.54% | 40.97x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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APPAREL RETAILERS
The Sale Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sale Seekers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.51x |
| Lululemon | 0.01% | 1.46x |
| Old Navy | 0.05% | 1.33x |
| Gymboree | 0.02% | 1.28x |
| Express | 0.03% | 1.28x |
| Banana Republic | 0.02% | 1.26x |
| Dressbarn | 0.02% | 1.21x |
| Zumiez | 0.02% | 1.16x |
| The Childrens Place | 0.04% | 1.16x |
| Journeys | 0.04% | 1.15x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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WEBSITES
The Sale Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sale Seekers audience is androidpolice.com.
| Website | Composition | Index |
| androidpolice.com | 2.61% | 51.82x |
| thefpsreview.com | 1.86% | 44.67x |
| itechdeals.com | 1.07% | 44.14x |
| androidpit.com | 1.29% | 43.11x |
| techbargains.com | 2.81% | 42.35x |
| dealwiki.net | 1.02% | 38.55x |
| letgo.com | 2.83% | 38.35x |
| bestblackfriday.com | 5.35% | 37.86x |
| dealnews.com | 6.49% | 35.74x |
| money.com | 1.56% | 35.70x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 7.60% | 34.01x |
| Mobile Phone Networks | 0.25% | 30.93x |
| Promo Codes | 0.98% | 26.94x |
| Party Suppliers | 0.20% | 26.94x |
| Chef & Restaurant Resources | 0.08% | 24.74x |
| Amateur Radios | 0.18% | 23.99x |
| Online Media Converters | 0.08% | 23.77x |
| Pool Cleaning | 0.08% | 22.79x |
| Illinois | 0.08% | 22.21x |
| Phone & Computer Game Downloaders | 0.06% | 20.49x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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DEMOGRAPHICS
The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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