Dstillery Audiences

SALE SEEKERS

Audience Size: 2.6 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 49.96% 33.59x
Misc-Deal Seekers or Coupon Shoppers 46.32% 32.20x
Sporting Goods Shoppers 47.09% 31.90x
Hardware Shoppers 44.43% 31.67x
Orlando Activities Researchers 43.98% 30.52x
Bargain Shopping Researchers 43.74% 30.10x
Discount Device Shoppers 47.49% 30.07x
Online Home Decor Shoppers 42.42% 29.05x
Custom Home Lighting Shoppers 41.45% 29.02x
Home Custom Bedroom Decorators 41.45% 29.02x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is The North Face.

Location Composition Index
The North Face 0.03% 1.51x
Joe's Jeans 0.01% 1.50x
Ralph Lauren 0.01% 1.42x
Patagonia 0.01% 1.35x
Chicos 0.05% 1.32x
LOFT 0.05% 1.32x
Zumiez 0.03% 1.27x
Michael Kors 0.02% 1.24x
Saint Laurent Paris 0.01% 1.23x
Jos A. Bank Clothiers 0.09% 1.23x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.

Website Composition Index
itechdeals.com 3.44% 72.79x
ebags.com 1.90% 61.42x
techbargains.com 1.89% 60.88x
tanga.com 1.61% 60.44x
bonton.com 4.97% 59.43x
aeropostale.com 1.10% 57.16x
lozo.com 2.91% 56.80x
dealgenius.com 1.77% 54.52x
newegg.com 9.31% 53.93x
soundandvision.com 1.08% 51.08x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.24% 22.84x
Promo Codes 16.11% 20.81x
Electronic Accessories 14.51% 20.34x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.79% 19.01x
Home Improvement Contractor 3.21% 18.23x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.09% 17.48x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.49% 17.25x
Gadgets 1.05% 17.08x
Mobile Phone Networks 5.43% 16.66x
Telescopes 1.90% 16.60x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female