Dstillery Audiences

SALE SEEKERS

Audience Size: 1.4 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 34.69% 59.16x
Apartment Furniture Shoppers 28.47% 58.51x
Big & Tall Men 31.54% 55.87x
Department Store Shoppers 35.18% 51.39x
Home Rug Shoppers 33.34% 42.67x
Coupon Researchers 19.65% 40.26x
Home Decor Shoppers 24.83% 37.89x
Budget Grocery Shoppers 21.11% 37.42x
Discount Womens Shoes Shoppers 25.51% 37.21x
Misc-Deal Seekers or Coupon Shoppers 23.61% 36.95x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Journeys.

Location Composition Index
Journeys 0.03% 1.22x
Hollister 0.01% 1.13x
Maurices 0.04% 1.13x
Dressbarn 0.01% 1.10x
Talbots 0.02% 1.05x
H&M 0.02% 1.03x
Old Navy 0.03% 1.03x
Victoria's Secret 0.02% 1.01x
Zumiez 0.03% 1.01x
LOFT 0.01% 0.99x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is tanga.com.

Website Composition Index
tanga.com 5.68% 68.43x
bradsdeals.com 21.91% 48.33x
zulily.com 25.46% 39.79x
catofashions.com 2.62% 38.76x
coupons.com 1.43% 36.97x
shermanstravel.com 1.03% 36.11x
dailysteals.com 2.16% 35.46x
tlcme.com 3.17% 33.55x
diyideacenter.com 1.03% 33.15x
greatvaluevacations.com 1.97% 31.51x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.42% 24.64x
Promo Codes 0.24% 18.78x
Electronic Accessories 2.34% 17.81x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 11.45% 16.00x
Coupons 6.99% 15.98x
Mail Order Food 0.20% 15.09x
Big Box Retail 71.03% 13.37x
Humor & Entertainment 0.14% 10.23x
Shopping Catalogs 0.08% 10.12x
Charity Walks 0.95% 9.78x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female