Explore the Sale Seekers Audience
Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Sale Seekers audience.
INTERESTS
The Sale Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sale Seekers audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 49.88% | 32.03x |
| Orlando Activities Researchers | 45.76% | 31.96x |
| Gift Card Researchers | 52.08% | 30.84x |
| Discount Big Box Shoppers | 52.31% | 30.79x |
| Bargain Shopping Researchers | 44.54% | 30.27x |
| Online Home Decor Shoppers | 47.45% | 29.60x |
| Texas Activity Researchers | 42.25% | 29.13x |
| Home Custom Bedroom Decorators | 43.48% | 29.09x |
| Custom Home Lighting Shoppers | 43.46% | 29.09x |
| Hardware Shoppers | 48.73% | 29.07x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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APPAREL RETAILERS
The Sale Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sale Seekers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.24x |
| REI | 0.01% | 1.18x |
| Dressbarn | 0.04% | 1.17x |
| Madewell | 0.02% | 1.15x |
| White House Black Market | 0.07% | 1.13x |
| American Apparel | 0.02% | 1.13x |
| Jos A. Bank Clothiers | 0.04% | 1.13x |
| Ralph Lauren | 0.02% | 1.12x |
| H&M | 0.06% | 1.12x |
| Uniqlo | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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WEBSITES
The Sale Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sale Seekers audience is bonton.com.
| Website | Composition | Index |
| bonton.com | 1.08% | 30.73x |
| dealnews.com | 6.18% | 29.27x |
| dealsplus.com | 1.01% | 28.67x |
| toysrus.com | 2.18% | 27.31x |
| techbargains.com | 3.21% | 24.56x |
| weekly-ads.us | 1.11% | 23.81x |
| dingit.tv | 1.48% | 23.74x |
| lifed.com | 1.87% | 23.34x |
| streamfare.com | 1.38% | 23.21x |
| thegamer.tv | 1.30% | 23.00x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 12.95% | 21.63x |
| Consumer Rewards | 0.24% | 20.91x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.15% | 17.59x |
| Home Improvement Contractor | 0.75% | 17.20x |
| Discount Shopping | 2.18% | 16.53x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 16.41x |
| Content Streamers & Downloaders | 0.04% | 16.08x |
| Gadgets | 0.39% | 15.96x |
| Promo Codes | 8.25% | 15.69x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.82% | 15.36x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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DEMOGRAPHICS
The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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