Dstillery Audiences

SALE SEEKERS

Audience Size: 2.3 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 49.60% 32.94x
Discount Big Box Shoppers 51.86% 31.50x
Misc-Deal Seekers or Coupon Shoppers 49.73% 31.44x
Gift Card Researchers 50.13% 31.13x
Hardware Shoppers 43.25% 30.65x
Online Home Decor Shoppers 45.69% 30.15x
Career Focused Individuals 46.16% 29.91x
Custom Home Lighting Shoppers 41.34% 29.59x
Home Custom Bedroom Decorators 41.34% 29.59x
Camera Review Readers 44.13% 29.12x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.56x
Buckle 0.01% 1.43x
White House Black Market 0.01% 1.42x
Banana Republic 0.01% 1.37x
Gap 0.01% 1.35x
LOFT 0.01% 1.33x
Jos A. Bank Clothiers 0.01% 1.33x
Old Navy 0.02% 1.31x
Journeys 0.02% 1.31x
Chicos 0.01% 1.26x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is dealsplus.com.

Website Composition Index
dealsplus.com 1.27% 31.82x
androidheadlines.com 1.86% 31.75x
theinquirer.net 1.75% 29.54x
techbargains.com 4.15% 28.71x
joesnewbalanceoutlet.com 2.29% 27.62x
dealsofamerica.com 1.74% 27.22x
restaurant.com 1.77% 26.81x
highdefdigest.com 1.40% 26.80x
dealnews.com 7.18% 25.96x
clarkdeals.com 1.65% 25.70x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 11.88% 23.65x
Gadgets 0.13% 20.39x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.54% 19.40x
Mobile Phone Networks 1.45% 18.11x
Promo Codes 4.48% 17.78x
Scuba Diving 0.09% 17.34x
Discount Shopping 0.37% 17.00x
Assorted Topics (Toys, T-Shirts, Volvos) 0.09% 15.98x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.14% 15.92x
Home Improvement Contractor 0.05% 15.81x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male