Dstillery Audiences

SALE SEEKERS

Audience Size: 3.7 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 52.04% 41.81x
Orlando Activities Researchers 47.08% 41.74x
Misc-Deal Seekers or Coupon Shoppers 50.83% 41.67x
Gift Card Researchers 51.88% 41.13x
Hardware Shoppers 46.37% 40.22x
Bargain Shopping Researchers 45.08% 39.42x
Sporting Goods Shoppers 48.91% 39.19x
Home Custom Bedroom Decorators 43.40% 39.05x
Custom Home Lighting Shoppers 43.40% 39.01x
Texas Activity Researchers 42.54% 38.60x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.45x
Brooks Brothers 0.03% 1.42x
Mens Wearhouse 0.06% 1.31x
Zara 0.02% 1.29x
Jos A. Bank Clothiers 0.04% 1.23x
Dressbarn 0.03% 1.20x
Chicos 0.04% 1.20x
REI 0.01% 1.19x
Victoria's Secret 0.09% 1.19x
LOFT 0.05% 1.16x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.

Website Composition Index
itechdeals.com 1.09% 65.01x
bonton.com 1.56% 44.29x
dealgenius.com 1.24% 42.91x
livingsocial.com 1.29% 42.01x
toysrus.com 3.47% 38.61x
dealnews.com 8.53% 38.14x
dealsplus.com 1.25% 37.81x
katespade.com 1.01% 35.43x
bitlanders.com 1.28% 35.10x
truevalue.com 1.32% 33.42x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 14.02% 25.64x
Consumer Rewards 0.30% 24.03x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 22.44x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 21.29x
Home Improvement Contractor 1.06% 21.08x
Discount Shopping 2.76% 19.63x
Content Streamers & Downloaders 0.05% 19.56x
Promo Codes 9.32% 19.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.92% 18.57x
Gadgets 0.46% 18.44x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male