Dstillery Audiences

SALE SEEKERS

Audience Size: 3.5 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 49.77% 39.89x
Discount Big Box Shoppers 51.92% 39.85x
Orlando Activities Researchers 46.59% 39.36x
Hardware Shoppers 47.05% 38.05x
Sporting Goods Shoppers 49.12% 38.00x
Bargain Shopping Researchers 44.97% 37.23x
Home Custom Bedroom Decorators 43.27% 37.03x
Custom Home Lighting Shoppers 43.26% 37.02x
Texas Activity Researchers 41.86% 36.87x
Online Home Decor Shoppers 48.63% 35.56x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is White House Black Market.

Location Composition Index
White House Black Market 0.49% 1.49x
Jos A. Bank Clothiers 0.37% 1.48x
Bonobos 0.12% 1.44x
Mens Wearhouse 0.60% 1.40x
Buckle 0.35% 1.36x
Topshop 0.03% 1.32x
Johnston and Murphy 0.67% 1.32x
REI 0.02% 1.17x
Express 0.03% 1.13x
Patagonia 0.01% 1.06x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.

Website Composition Index
itechdeals.com 1.38% 60.03x
lozo.com 1.09% 44.91x
bonton.com 1.93% 43.10x
livingsocial.com 1.61% 39.85x
dealsplus.com 1.21% 39.52x
dealgenius.com 1.47% 37.07x
toysrus.com 4.64% 36.95x
techbargains.com 3.03% 34.75x
tenforums.com 1.16% 34.68x
katespade.com 1.41% 34.08x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.14% 24.25x
Electronic Accessories 14.14% 23.05x
Consumer Rewards 0.37% 20.91x
Home Improvement Contractor 1.26% 19.33x
Promo Codes 9.77% 18.45x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 18.05x
Discount Shopping 3.29% 17.95x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.96% 17.77x
Content Streamers & Downloaders 0.07% 17.19x
Gadgets 0.54% 17.15x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male