Dstillery Audiences

SALE SEEKERS

Audience Size: 1.7 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 40.84% 41.64x
Apartment Furniture Shoppers 32.97% 41.01x
Department Store Shoppers 39.08% 38.01x
Home Rug Shoppers 33.52% 33.05x
Men's Shoe Shoppers 18.25% 30.14x
Discount Womens Shoes Shoppers 28.17% 29.02x
Home Decor Shoppers 26.10% 28.87x
Budget Grocery Shoppers 24.55% 28.67x
Misc-Deal Seekers or Coupon Shoppers 27.58% 28.52x
Essential Oils Enthusiasts 0.65% 27.56x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Belk.

Location Composition Index
Belk 0.01% 2.76x
Dressbarn 0.01% 1.60x
Chicos 0.02% 1.39x
Old Navy 0.03% 1.37x
Lane Bryant 0.01% 1.27x
Hollister 0.01% 1.22x
White House Black Market 0.02% 1.17x
Forever 21 0.01% 1.17x
Banana Republic 0.02% 1.12x
LOFT 0.02% 1.11x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is tanga.com.

Website Composition Index
tanga.com 5.40% 48.45x
bradsdeals.com 21.11% 37.38x
zulily.com 27.13% 30.24x
shermanstravel.com 1.01% 29.40x
catofashions.com 3.45% 26.10x
coupons.com 2.16% 25.55x
greatvaluevacations.com 1.81% 24.88x
dailysteals.com 3.17% 24.48x
foodtalkdaily.com 5.79% 24.04x
woot.com 7.73% 23.66x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.10% 21.05x
Unique & Personalized Fashion 0.49% 20.72x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.11% 18.51x
Promo Codes 0.45% 17.23x
Electronic Accessories 2.63% 15.87x
Coupons 7.74% 14.35x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 11.53% 13.51x
Consumer Rewards 0.04% 13.17x
Arts & Crafts 0.05% 12.50x
Nutrition & Diabetic Living 0.05% 11.76x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female