Dstillery Audiences

SALE SEEKERS

Audience Size: 3.2 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 46.29% 37.32x
Misc-Deal Seekers or Coupon Shoppers 47.39% 36.81x
Gift Card Researchers 48.82% 35.11x
Discount Big Box Shoppers 50.86% 35.03x
Online Home Decor Shoppers 45.60% 34.27x
Bargain Shopping Researchers 43.76% 34.17x
Hardware Shoppers 44.77% 33.95x
Home Custom Bedroom Decorators 41.93% 33.75x
Custom Home Lighting Shoppers 41.93% 33.74x
Texas Activity Researchers 41.53% 33.27x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.65x
Chicos 0.01% 1.59x
Express 0.01% 1.36x
The Childrens Place 0.01% 1.27x
Victoria's Secret 0.02% 1.26x
Old Navy 0.01% 1.20x
Carhartt 0.14% 1.19x
Journeys 0.01% 1.06x
Mens Wearhouse 0.01% 0.76x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is dealsplus.com.

Website Composition Index
dealsplus.com 1.19% 34.10x
dealnews.com 6.59% 33.31x
techbargains.com 3.83% 31.90x
hothardware.com 2.06% 30.10x
audioholics.com 1.39% 28.06x
highdefdigest.com 1.35% 25.93x
dealsofamerica.com 2.10% 25.49x
uploadvr.com 1.04% 25.30x
osxdaily.com 1.02% 25.19x
lifed.com 1.58% 24.99x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 12.78% 26.93x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 20.18x
Gadgets 0.28% 20.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.74% 20.13x
Discount Shopping 0.73% 19.12x
Mobile Phone Networks 2.25% 18.83x
Environmentally Friendly Cars 0.04% 18.79x
Survey Websites 0.05% 18.73x
Promo Codes 6.89% 18.67x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 18.06x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male