Dstillery Audiences

SALE SEEKERS

Audience Size: 1.9 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 39.58% 44.85x
Discount Big Box Shoppers 47.63% 41.19x
Career Focused Individuals 42.21% 41.18x
Misc-Deal Seekers or Coupon Shoppers 43.02% 41.16x
Online Home Decor Shoppers 38.34% 40.22x
Gift Card Researchers 43.78% 39.00x
Hardware Shoppers 41.63% 38.45x
Camera Review Readers 44.48% 38.20x
Costco Deal Blog Readers 40.52% 38.07x
Bargain Shopping Researchers 36.37% 37.65x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.04x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is androidpolice.com.

Website Composition Index
androidpolice.com 4.73% 47.58x
techbargains.com 3.27% 40.50x
thefpsreview.com 2.13% 39.22x
verizonwireless.com 1.46% 38.72x
androidpit.com 1.89% 38.23x
nyandcompany.com 1.24% 35.88x
gamecrate.com 1.02% 35.66x
dell.com 1.12% 35.49x
itechdeals.com 1.11% 35.33x
dealsofamerica.com 1.10% 34.43x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 8.45% 32.36x
Promo Codes 1.33% 27.90x
Mobile Phone Networks 0.36% 26.64x
Phone & Computer Game Downloaders 0.13% 26.00x
Airsoft & Paintball Equipment 0.13% 24.82x
Pool Cleaning 0.19% 24.25x
Online Media Converters 0.17% 24.19x
Party Suppliers 0.42% 23.23x
Robotics 0.12% 22.67x
Telescopes 0.18% 21.48x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male