Explore the Sale Seekers Audience
Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sale Seekers audience.
INTERESTS
The Sale Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sale Seekers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 52.04% | 41.81x |
| Orlando Activities Researchers | 47.08% | 41.74x |
| Misc-Deal Seekers or Coupon Shoppers | 50.83% | 41.67x |
| Gift Card Researchers | 51.88% | 41.13x |
| Hardware Shoppers | 46.37% | 40.22x |
| Bargain Shopping Researchers | 45.08% | 39.42x |
| Sporting Goods Shoppers | 48.91% | 39.19x |
| Home Custom Bedroom Decorators | 43.40% | 39.05x |
| Custom Home Lighting Shoppers | 43.40% | 39.01x |
| Texas Activity Researchers | 42.54% | 38.60x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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APPAREL RETAILERS
The Sale Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sale Seekers audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.01% | 1.45x |
| Brooks Brothers | 0.03% | 1.42x |
| Mens Wearhouse | 0.06% | 1.31x |
| Zara | 0.02% | 1.29x |
| Jos A. Bank Clothiers | 0.04% | 1.23x |
| Dressbarn | 0.03% | 1.20x |
| Chicos | 0.04% | 1.20x |
| REI | 0.01% | 1.19x |
| Victoria's Secret | 0.09% | 1.19x |
| LOFT | 0.05% | 1.16x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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WEBSITES
The Sale Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.
| Website | Composition | Index |
| itechdeals.com | 1.09% | 65.01x |
| bonton.com | 1.56% | 44.29x |
| dealgenius.com | 1.24% | 42.91x |
| livingsocial.com | 1.29% | 42.01x |
| toysrus.com | 3.47% | 38.61x |
| dealnews.com | 8.53% | 38.14x |
| dealsplus.com | 1.25% | 37.81x |
| katespade.com | 1.01% | 35.43x |
| bitlanders.com | 1.28% | 35.10x |
| truevalue.com | 1.32% | 33.42x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 14.02% | 25.64x |
| Consumer Rewards | 0.30% | 24.03x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.15% | 22.44x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 21.29x |
| Home Improvement Contractor | 1.06% | 21.08x |
| Discount Shopping | 2.76% | 19.63x |
| Content Streamers & Downloaders | 0.05% | 19.56x |
| Promo Codes | 9.32% | 19.16x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.92% | 18.57x |
| Gadgets | 0.46% | 18.44x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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DEMOGRAPHICS
The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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