Explore the Sale Seekers Audience
Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Sale Seekers audience.
INTERESTS
The Sale Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sale Seekers audience is Kids Clothing Shoppers.
| Interest | Composition | Index |
| Kids Clothing Shoppers | 40.84% | 41.64x |
| Apartment Furniture Shoppers | 32.97% | 41.01x |
| Department Store Shoppers | 39.08% | 38.01x |
| Home Rug Shoppers | 33.52% | 33.05x |
| Men's Shoe Shoppers | 18.25% | 30.14x |
| Discount Womens Shoes Shoppers | 28.17% | 29.02x |
| Home Decor Shoppers | 26.10% | 28.87x |
| Budget Grocery Shoppers | 24.55% | 28.67x |
| Misc-Deal Seekers or Coupon Shoppers | 27.58% | 28.52x |
| Essential Oils Enthusiasts | 0.65% | 27.56x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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APPAREL RETAILERS
The Sale Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sale Seekers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.76x |
| Dressbarn | 0.01% | 1.60x |
| Chicos | 0.02% | 1.39x |
| Old Navy | 0.03% | 1.37x |
| Lane Bryant | 0.01% | 1.27x |
| Hollister | 0.01% | 1.22x |
| White House Black Market | 0.02% | 1.17x |
| Forever 21 | 0.01% | 1.17x |
| Banana Republic | 0.02% | 1.12x |
| LOFT | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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WEBSITES
The Sale Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sale Seekers audience is tanga.com.
| Website | Composition | Index |
| tanga.com | 5.40% | 48.45x |
| bradsdeals.com | 21.11% | 37.38x |
| zulily.com | 27.13% | 30.24x |
| shermanstravel.com | 1.01% | 29.40x |
| catofashions.com | 3.45% | 26.10x |
| coupons.com | 2.16% | 25.55x |
| greatvaluevacations.com | 1.81% | 24.88x |
| dailysteals.com | 3.17% | 24.48x |
| foodtalkdaily.com | 5.79% | 24.04x |
| woot.com | 7.73% | 23.66x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sale Seekers audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.10% | 21.05x |
| Unique & Personalized Fashion | 0.49% | 20.72x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.11% | 18.51x |
| Promo Codes | 0.45% | 17.23x |
| Electronic Accessories | 2.63% | 15.87x |
| Coupons | 7.74% | 14.35x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 11.53% | 13.51x |
| Consumer Rewards | 0.04% | 13.17x |
| Arts & Crafts | 0.05% | 12.50x |
| Nutrition & Diabetic Living | 0.05% | 11.76x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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DEMOGRAPHICS
The Sale Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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