Dstillery Audiences

SALE SEEKERS

Audience Size: 5 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 49.88% 32.03x
Orlando Activities Researchers 45.76% 31.96x
Gift Card Researchers 52.08% 30.84x
Discount Big Box Shoppers 52.31% 30.79x
Bargain Shopping Researchers 44.54% 30.27x
Online Home Decor Shoppers 47.45% 29.60x
Texas Activity Researchers 42.25% 29.13x
Home Custom Bedroom Decorators 43.48% 29.09x
Custom Home Lighting Shoppers 43.46% 29.09x
Hardware Shoppers 48.73% 29.07x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.24x
REI 0.01% 1.18x
Dressbarn 0.04% 1.17x
Madewell 0.02% 1.15x
White House Black Market 0.07% 1.13x
American Apparel 0.02% 1.13x
Jos A. Bank Clothiers 0.04% 1.13x
Ralph Lauren 0.02% 1.12x
H&M 0.06% 1.12x
Uniqlo 0.02% 1.12x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is bonton.com.

Website Composition Index
bonton.com 1.08% 30.73x
dealnews.com 6.18% 29.27x
dealsplus.com 1.01% 28.67x
toysrus.com 2.18% 27.31x
techbargains.com 3.21% 24.56x
weekly-ads.us 1.11% 23.81x
dingit.tv 1.48% 23.74x
lifed.com 1.87% 23.34x
streamfare.com 1.38% 23.21x
thegamer.tv 1.30% 23.00x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 12.95% 21.63x
Consumer Rewards 0.24% 20.91x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 17.59x
Home Improvement Contractor 0.75% 17.20x
Discount Shopping 2.18% 16.53x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 16.41x
Content Streamers & Downloaders 0.04% 16.08x
Gadgets 0.39% 15.96x
Promo Codes 8.25% 15.69x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.82% 15.36x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male