Dstillery Audiences

SALE SEEKERS

Audience Size: 2.9 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 45.70% 38.78x
Misc-Deal Seekers or Coupon Shoppers 46.81% 37.52x
Discount Big Box Shoppers 50.20% 36.93x
Gift Card Researchers 48.76% 36.68x
Hardware Shoppers 43.38% 35.80x
Online Home Decor Shoppers 44.76% 35.36x
Home Custom Bedroom Decorators 39.25% 35.07x
Custom Home Lighting Shoppers 39.25% 35.07x
Bargain Shopping Researchers 41.73% 35.01x
Camera Review Readers 43.08% 33.86x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.00x
Dressbarn 0.01% 1.42x
Old Navy 0.02% 1.30x
Mens Wearhouse 0.02% 1.30x
Victoria's Secret 0.01% 1.26x
Journeys 0.01% 1.18x
Maurices 0.02% 1.11x
Carhartt 0.17% 1.10x
The Childrens Place 0.01% 1.00x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is audioholics.com.

Website Composition Index
audioholics.com 1.15% 33.64x
dealsplus.com 1.35% 31.50x
techbargains.com 4.16% 31.34x
androidheadlines.com 2.16% 30.59x
theinquirer.net 2.05% 29.26x
dealnews.com 7.17% 28.53x
dealsofamerica.com 1.92% 28.37x
highdefdigest.com 1.39% 28.22x
joesnewbalanceoutlet.com 2.76% 27.90x
restaurant.com 2.30% 27.77x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 12.68% 27.39x
Gadgets 0.26% 25.42x
Survey Websites 0.04% 22.68x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.60% 21.18x
Mobile Phone Networks 1.82% 20.23x
Promo Codes 5.72% 19.71x
Discount Shopping 0.52% 19.41x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.12% 19.11x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 19.08x
Men's Dress Shirt Shopping 0.56% 18.72x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male