Dstillery Audiences

SALE SEEKERS

Audience Size: 1.2 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 51.18% 100.68x
Online Home Decor Shoppers 51.18% 99.34x
Discount Big Box Shoppers 54.56% 97.02x
Gift Card Researchers 52.36% 93.83x
Hardware Shoppers 43.24% 92.73x
Camera Review Readers 42.40% 91.42x
Career Focused Individuals 47.97% 90.26x
Online Health Researchers 41.72% 89.96x
Misc-Deal Seekers or Coupon Shoppers 48.48% 88.78x
Home Custom Bedroom Decorators 41.22% 88.22x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 3.74x
American Eagle Outfitters 0.03% 3.74x
The Childrens Place 0.03% 3.65x
Journeys 0.03% 3.05x
Maurices 0.02% 1.82x
Old Navy 0.01% 1.55x
Carhartt 0.05% 0.68x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is dealsplus.com.

Website Composition Index
dealsplus.com 1.10% 40.90x
amd.com 1.13% 39.19x
androidpolice.com 7.30% 37.95x
techbargains.com 3.58% 37.26x
hometheaterreview.com 1.24% 35.80x
wareable.com 1.28% 34.32x
lenovo.com 1.37% 33.67x
cordcutters.com 1.05% 33.10x
coindesk.com 1.20% 32.65x
dealsofamerica.com 1.18% 32.62x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 4.05% 46.33x
Electronic Accessories 9.63% 42.16x
Furniture Shopping 8.45% 35.97x
Finance & Accounting Cluster 9.63% 33.17x
Video Content Sites 2.87% 32.81x
Law School 3.04% 30.31x
Assorted Topics (Events, Tickets, Fitness) 7.60% 27.39x
Appliances & Reviews 14.02% 26.81x
Holiday Gifts 0.11% 26.30x
Cruise Vacations 4.90% 24.68x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male