Dstillery Audiences

SALE SEEKERS

Audience Size: 2 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 35.85% 49.18x
Misc-Deal Seekers or Coupon Shoppers 39.19% 45.49x
Career Focused Individuals 41.10% 44.96x
Online Home Decor Shoppers 35.54% 44.32x
Discount Big Box Shoppers 48.22% 44.30x
Hardware Shoppers 40.60% 42.42x
Camera Review Readers 42.92% 41.89x
Costco Deal Blog Readers 39.61% 41.79x
Cord Cutters 39.29% 41.45x
Gift Card Researchers 43.54% 40.97x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.51x
Lululemon 0.01% 1.46x
Old Navy 0.05% 1.33x
Gymboree 0.02% 1.28x
Express 0.03% 1.28x
Banana Republic 0.02% 1.26x
Dressbarn 0.02% 1.21x
Zumiez 0.02% 1.16x
The Childrens Place 0.04% 1.16x
Journeys 0.04% 1.15x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is androidpolice.com.

Website Composition Index
androidpolice.com 2.61% 51.82x
thefpsreview.com 1.86% 44.67x
itechdeals.com 1.07% 44.14x
androidpit.com 1.29% 43.11x
techbargains.com 2.81% 42.35x
dealwiki.net 1.02% 38.55x
letgo.com 2.83% 38.35x
bestblackfriday.com 5.35% 37.86x
dealnews.com 6.49% 35.74x
money.com 1.56% 35.70x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 7.60% 34.01x
Mobile Phone Networks 0.25% 30.93x
Promo Codes 0.98% 26.94x
Party Suppliers 0.20% 26.94x
Chef & Restaurant Resources 0.08% 24.74x
Amateur Radios 0.18% 23.99x
Online Media Converters 0.08% 23.77x
Pool Cleaning 0.08% 22.79x
Illinois 0.08% 22.21x
Phone & Computer Game Downloaders 0.06% 20.49x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male