Dstillery Audiences

SALE SEEKERS

Audience Size: 2.2 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 48.01% 43.93x
Discount Big Box Shoppers 50.89% 42.46x
Misc-Deal Seekers or Coupon Shoppers 49.53% 41.43x
Gift Card Researchers 49.14% 41.29x
Career Focused Individuals 46.99% 40.61x
Hardware Shoppers 42.96% 40.56x
Online Home Decor Shoppers 44.24% 40.28x
Camera Review Readers 45.87% 38.74x
Home Custom Bedroom Decorators 40.01% 38.64x
Custom Home Lighting Shoppers 40.00% 38.64x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.63x
Mens Wearhouse 0.02% 1.47x
Maurices 0.02% 1.45x
Buckle 0.01% 1.43x
Gap 0.01% 1.42x
Gymboree 0.01% 1.41x
White House Black Market 0.01% 1.34x
Dressbarn 0.01% 1.33x
Carhartt 0.15% 1.07x
Chicos 0.01% 1.04x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is androidheadlines.com.

Website Composition Index
androidheadlines.com 1.18% 50.62x
theinquirer.net 1.03% 46.80x
joesnewbalanceoutlet.com 1.47% 44.09x
restaurant.com 1.25% 43.68x
grabagun.com 1.12% 40.87x
bestchoiceproducts.com 1.31% 40.80x
androidpolice.com 11.16% 39.97x
topclassactions.com 1.09% 39.84x
clarkdeals.com 1.03% 39.81x
amd.com 1.66% 39.78x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 9.03% 26.52x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.38% 23.07x
Mobile Phone Networks 0.89% 22.76x
Promo Codes 2.98% 22.15x
Gadgets 0.06% 21.15x
Electronic Cabling 0.26% 20.81x
Robotics 0.32% 20.23x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.13% 19.61x
Discount Shopping 0.35% 19.18x
Vaping 0.48% 18.89x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male