Dstillery Audiences

SALE SEEKERS

Audience Size: 2.3 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 47.13% 30.62x
Misc-Deal Seekers or Coupon Shoppers 44.12% 29.61x
Bargain Shopping Researchers 40.39% 28.36x
Hardware Shoppers 42.66% 27.87x
Sporting Goods Shoppers 47.53% 27.52x
Discount Device Shoppers 47.01% 26.79x
Online Home Decor Shoppers 39.21% 26.55x
Home Decor Shoppers 41.91% 25.62x
Budget Grocery Shoppers 42.42% 25.38x
Price Conscious Grocery Shoppers 40.91% 24.72x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.24x
LL Bean 0.00% 1.16x
Ralph Lauren 0.01% 1.15x
Lane Bryant 0.04% 1.13x
H&M 0.04% 1.13x
American Apparel 0.02% 1.10x
J. Crew 0.03% 1.08x
Belk 0.02% 1.04x
Free People 0.01% 1.02x
Gymboree 0.03% 1.02x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is dailysteals.com.

Website Composition Index
dailysteals.com 0.31% 91.70x
gearxs.com 0.63% 87.13x
couponsherpa.com 0.24% 85.87x
gamesdeal.com 0.25% 83.99x
timetoshade.com 0.35% 82.60x
shnoop.com 0.55% 80.66x
bellechic.com 0.17% 77.77x
itechdeals.com 4.00% 75.24x
buydig.com 0.24% 75.01x
fatwallet.com 0.30% 73.95x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 16.57% 20.09x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.27% 19.32x
Electronic Accessories 13.28% 19.23x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.87% 17.02x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.54% 16.39x
Gadgets 1.11% 16.19x
Home Improvement Contractor 3.58% 15.75x
Bags & Luggage 3.51% 15.21x
Telescopes 1.96% 15.14x
Mobile Phone Networks 5.66% 15.08x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000