Dstillery Audiences

SALE SEEKERS

Audience Size: 2.9 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 50.25% 41.98x
Misc-Deal Seekers or Coupon Shoppers 47.62% 40.98x
Orlando Activities Researchers 42.79% 40.71x
Bargain Shopping Researchers 40.96% 39.80x
Sporting Goods Shoppers 48.40% 39.13x
Hardware Shoppers 45.69% 38.44x
Home Custom Bedroom Decorators 39.52% 38.00x
Custom Home Lighting Shoppers 39.51% 37.97x
Texas Activity Researchers 38.71% 37.44x
Budget Grocery Shoppers 38.86% 37.09x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.44% 1.50x
Supreme 0.01% 1.44x
Mens Wearhouse 0.68% 1.40x
White House Black Market 0.40% 1.36x
Bonobos 0.10% 1.30x
Johnston and Murphy 0.42% 1.21x
Buckle 0.28% 1.20x
LL Bean 0.01% 1.20x
REI 0.02% 1.19x
Express Outlets 0.01% 1.13x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.

Website Composition Index
itechdeals.com 2.15% 51.43x
lozo.com 1.70% 39.54x
ebags.com 1.03% 39.12x
bonton.com 2.98% 37.54x
dealsplus.com 1.50% 33.65x
livingsocial.com 2.14% 32.87x
appleinsider.com 1.29% 32.22x
hometheaterreview.com 1.30% 31.74x
appliancepartspros.com 1.38% 31.01x
toysrus.com 7.15% 30.64x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.20% 25.49x
Electronic Accessories 16.65% 22.37x
Consumer Rewards 0.54% 20.84x
Promo Codes 12.95% 19.83x
Home Improvement Contractor 1.98% 19.32x
Washington D.C. Hotels 0.02% 18.51x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 18.46x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.30% 18.28x
Gadgets 0.76% 17.97x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 17.90x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male