Dstillery Audiences

SALE SEEKERS

Audience Size: 1.2 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Deal and Discount Aggregator Researchers.

Interest Composition Index
Deal and Discount Aggregator Researchers 50.57% 52.14x
Discount Big Box Shoppers 39.23% 45.99x
Orlando Activities Researchers 22.55% 45.96x
Career Focused Individuals 29.10% 44.81x
Online Home Decor Shoppers 25.90% 44.64x
Misc-Deal Seekers or Coupon Shoppers 29.61% 44.14x
Camera Review Readers 38.54% 42.63x
Costco Deal Blog Readers 30.62% 41.25x
Android Fans 40.10% 40.76x
Gift Card Researchers 34.85% 40.49x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.50x
Kate Spade 0.01% 1.44x
J. Crew 0.02% 1.33x
Express 0.04% 1.32x
Banana Republic 0.03% 1.26x
Mens Wearhouse 0.04% 1.22x
Old Navy 0.05% 1.15x
Coach 0.01% 1.15x
Dressbarn 0.02% 1.13x
Chicos 0.03% 1.08x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.

Website Composition Index
itechdeals.com 1.09% 67.41x
thefpsreview.com 1.69% 48.55x
techbargains.com 2.67% 48.45x
gizmochina.com 1.22% 44.38x
premiumbuilds.com 1.37% 44.22x
letgo.com 1.21% 42.70x
cpu-monkey.com 1.09% 41.39x
dealnews.com 7.67% 41.18x
gulte.com 1.28% 39.64x
cordcuttersnews.com 4.00% 37.98x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 7.44% 39.82x
Promo Codes 0.76% 24.10x
Discount Shopping 0.17% 19.44x
High-End Audio 4.38% 18.30x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.33% 18.05x
Visa & Immigration 0.35% 18.02x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.15% 17.47x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.16% 17.30x
Moving & Storage 0.07% 17.26x
Appliances & Reviews 5.28% 16.90x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male