Dstillery Audiences

SALE SEEKERS

Audience Size: 2.5 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 48.43% 32.02x
Misc-Deal Seekers or Coupon Shoppers 45.55% 30.27x
Sporting Goods Shoppers 45.97% 30.08x
Hardware Shoppers 43.80% 29.77x
Bargain Shopping Researchers 40.62% 28.37x
Orlando Activities Researchers 42.47% 28.00x
Home Custom Bedroom Decorators 37.96% 27.99x
Discount Device Shoppers 44.96% 27.74x
Texas Activity Researchers 35.71% 27.67x
Online Home Decor Shoppers 41.18% 27.33x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.33x
Mens Wearhouse 0.41% 1.28x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.

Website Composition Index
itechdeals.com 3.36% 68.03x
ebags.com 1.66% 60.35x
lozo.com 2.57% 57.19x
bonton.com 4.42% 57.17x
soundandvision.com 1.00% 54.40x
techbargains.com 2.09% 52.04x
dealwiki.net 1.40% 51.39x
dealgenius.com 1.71% 51.24x
bestparking.com 1.38% 51.19x
nerdtechy.com 1.23% 51.00x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 15.18% 21.72x
Promo Codes 15.17% 20.91x
Home Improvement Contractor 2.72% 19.01x
Telescopes 1.76% 17.11x
Mobile Phone Networks 5.24% 16.88x
Bags & Luggage 3.47% 16.73x
Discount Shopping 6.21% 15.86x
Smart Travel 10.06% 15.81x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 5.64% 14.90x
High-End Audio 7.68% 14.44x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female