Dstillery Audiences

SALE SEEKERS

Audience Size: 914.4 Thousand Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 914.4 thousand unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 26.44% 85.28x
Apartment Furniture Shoppers 22.04% 81.70x
Department Store Shoppers 28.04% 68.73x
Discount Big Box Shoppers 37.25% 59.47x
Big & Tall Men 39.86% 58.80x
Home Goods Supercenter Shoppers 21.50% 48.72x
Discount Womens Shoes Shoppers 20.28% 48.07x
Misc-Deal Seekers or Coupon Shoppers 19.25% 43.68x
Home Rug Shoppers 32.63% 42.02x
Bed & Bath Shoppers 21.93% 41.79x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 2.96x
Journeys 0.01% 1.48x
Mens Wearhouse 0.01% 1.35x
Maurices 0.03% 1.15x
Zumiez 0.01% 1.10x
Old Navy 0.01% 1.02x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is tanga.com.

Website Composition Index
tanga.com 6.26% 95.68x
catofashions.com 1.52% 51.97x
zulily.com 23.19% 50.30x
triviatoday.com 2.91% 49.97x
dailysteals.com 1.12% 49.69x
bradsdeals.com 28.20% 46.25x
tlcme.com 1.81% 45.73x
greatvaluevacations.com 2.10% 38.40x
mysavings.com 1.12% 32.20x
woot.com 7.63% 31.38x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.38% 36.52x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 10.89% 20.67x
Electronic Accessories 2.51% 19.69x
Coupons 7.14% 16.51x
Big Box Retail 70.76% 13.58x
Charity Walks 0.72% 12.24x
Mail Order Food 0.19% 12.22x
Shopping Catalogs 0.21% 11.81x
Perfume, Makeup & Cosmetics 0.19% 10.35x
Humor & Entertainment 0.12% 10.31x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female