Dstillery Audiences

SALE SEEKERS

Audience Size: 2.5 Million Devices

Explore the Sale Seekers Audience

Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sale Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Sale Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sale Seekers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 48.67% 65.05x
Misc-Deal Seekers or Coupon Shoppers 45.59% 61.47x
Sporting Goods Shoppers 46.67% 59.90x
Hardware Shoppers 44.06% 59.48x
Orlando Activities Researchers 41.04% 58.87x
Bargain Shopping Researchers 40.09% 58.16x
Department Store Shoppers 40.31% 57.53x
Budget Grocery Shoppers 37.98% 56.28x
Home Custom Bedroom Decorators 37.66% 55.98x
Texas Activity Researchers 35.43% 55.23x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sale Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sale Seekers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.50x
Columbia 0.02% 1.45x
Mens Wearhouse 0.56% 1.37x
Johnston and Murphy 0.13% 1.33x
Topshop 0.01% 1.33x
Gymboree 0.02% 1.32x
Eddie Bauer 0.02% 1.29x
Buckle 0.15% 1.20x
Chicos 0.06% 1.19x
White House Black Market 0.17% 1.19x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sale Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.

Website Composition Index
itechdeals.com 2.92% 72.39x
ebags.com 1.38% 57.86x
lozo.com 2.21% 56.52x
dealwiki.net 1.25% 55.48x
bonton.com 3.86% 55.08x
nerdtechy.com 1.05% 50.06x
bestparking.com 1.13% 49.57x
kinja.com 1.89% 46.29x
livingsocial.com 2.67% 46.13x
dealsplus.com 1.68% 45.95x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sale Seekers audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.20% 29.93x
Electronic Accessories 16.22% 26.36x
Promo Codes 14.43% 24.78x
Home Improvement Contractor 2.48% 22.89x
Consumer Rewards 0.66% 22.69x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.62% 22.33x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 21.99x
Gadgets 0.91% 21.48x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.42% 21.42x
Mobile Phone Networks 5.19% 20.54x
Composition Percentage: The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male