Explore the Sale Seekers Audience
Below you'll find more information about the Sale Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sale Seekers audience.
INTERESTS
The Sale Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sale Seekers audience is Deal and Discount Aggregator Researchers.
| Interest | Composition | Index |
| Deal and Discount Aggregator Researchers | 50.57% | 52.14x |
| Discount Big Box Shoppers | 39.23% | 45.99x |
| Orlando Activities Researchers | 22.55% | 45.96x |
| Career Focused Individuals | 29.10% | 44.81x |
| Online Home Decor Shoppers | 25.90% | 44.64x |
| Misc-Deal Seekers or Coupon Shoppers | 29.61% | 44.14x |
| Camera Review Readers | 38.54% | 42.63x |
| Costco Deal Blog Readers | 30.62% | 41.25x |
| Android Fans | 40.10% | 40.76x |
| Gift Card Researchers | 34.85% | 40.49x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Interest attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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APPAREL RETAILERS
The Sale Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sale Seekers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.50x |
| Kate Spade | 0.01% | 1.44x |
| J. Crew | 0.02% | 1.33x |
| Express | 0.04% | 1.32x |
| Banana Republic | 0.03% | 1.26x |
| Mens Wearhouse | 0.04% | 1.22x |
| Old Navy | 0.05% | 1.15x |
| Coach | 0.01% | 1.15x |
| Dressbarn | 0.02% | 1.13x |
| Chicos | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Location attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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WEBSITES
The Sale Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sale Seekers audience is itechdeals.com.
| Website | Composition | Index |
| itechdeals.com | 1.09% | 67.41x |
| thefpsreview.com | 1.69% | 48.55x |
| techbargains.com | 2.67% | 48.45x |
| gizmochina.com | 1.22% | 44.38x |
| premiumbuilds.com | 1.37% | 44.22x |
| letgo.com | 1.21% | 42.70x |
| cpu-monkey.com | 1.09% | 41.39x |
| dealnews.com | 7.67% | 41.18x |
| gulte.com | 1.28% | 39.64x |
| cordcuttersnews.com | 4.00% | 37.98x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Web attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sale Seekers audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 7.44% | 39.82x |
| Promo Codes | 0.76% | 24.10x |
| Discount Shopping | 0.17% | 19.44x |
| High-End Audio | 4.38% | 18.30x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.33% | 18.05x |
| Visa & Immigration | 0.35% | 18.02x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.15% | 17.47x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.16% | 17.30x |
| Moving & Storage | 0.07% | 17.26x |
| Appliances & Reviews | 5.28% | 16.90x |
Composition Percentage:
The overlap percentage between the Sale Seekers audience and the Content Affinity attribute.
Index: A comparison of the Sale Seekers audience to the internet population.
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DEMOGRAPHICS
The Sale Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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