Dstillery Audiences

SAN DIEGO TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the San Diego Trip Planners Audience

Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the San Diego Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 20.14% 18.17x
California Trip Planners 30.61% 17.55x
San Francisco Activities Researchers 20.75% 17.48x
San Diego Events Researchers 20.75% 17.48x
Restaurant Researchers 15.51% 13.20x
Travel Book Readers 14.78% 13.18x
Charitable Organization Supporters 17.39% 13.11x
Beer Aficionados 14.86% 12.70x
Los Angeles Activities Researchers 14.68% 12.54x
Phoenix Trip Planners 19.02% 12.50x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.76x
Gap 0.02% 1.72x
Banana Republic 0.02% 1.62x
Michael Kors 0.01% 1.57x
Victoria's Secret 0.03% 1.56x
Forever 21 0.01% 1.53x
H&M 0.01% 1.50x
LOFT 0.02% 1.44x
Zumiez 0.01% 1.39x
Gymboree 0.01% 1.39x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Trip Planners audience is sandiego.gov.

Website Composition Index
sandiego.gov 1.19% 48.33x
hornblower.com 1.86% 31.86x
lajollamom.com 2.99% 27.19x
sandiegozoo.org 1.92% 25.14x
kusi.com 3.17% 22.22x
trolleytours.com 1.12% 22.01x
californiathroughmylens.com 1.26% 21.84x
timesofsandiego.com 2.02% 21.78x
localadventurer.com 1.56% 18.18x
californiabeaches.com 1.29% 18.11x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.36% 20.62x
San Francisco Tourism 0.09% 14.76x
Mid-Atlantic Beaches 0.07% 14.66x
Homeschooling 0.03% 13.81x
San Diego Cluster 8.33% 12.70x
Illinois Education 0.02% 12.08x
Youth Educational Resources 0.10% 11.60x
Mexico Travel 0.06% 11.38x
California Universities 0.32% 11.34x
Weather Information 0.10% 10.93x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male