Explore the San Diego Trip Planners Audience
Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the San Diego Trip Planners audience.
INTERESTS
The San Diego Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the San Diego Trip Planners audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 9.67% | 24.93x |
| San Francisco Activities Researchers | 12.54% | 21.24x |
| San Diego Events Researchers | 12.54% | 21.24x |
| California Trip Planners | 22.29% | 18.13x |
| Sightseeing Travelers | 9.49% | 15.07x |
| Beer Aficionados | 6.71% | 14.78x |
| Travel Book Readers | 5.37% | 14.52x |
| Restaurant Researchers | 5.75% | 14.45x |
| Winter Sports Destination Seekers | 8.20% | 14.25x |
| Tech News Enthusiasts | 9.14% | 13.98x |
Composition Percentage:
The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
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APPAREL RETAILERS
The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.03% | 2.00x |
| Lululemon | 0.01% | 1.67x |
| White House Black Market | 0.02% | 1.59x |
| Michael Kors | 0.01% | 1.41x |
| J. Crew | 0.01% | 1.38x |
| H&M | 0.02% | 1.37x |
| American Eagle Outfitters | 0.02% | 1.35x |
| Journeys | 0.03% | 1.28x |
| Zumiez | 0.03% | 1.27x |
| Chicos | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
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WEBSITES
The San Diego Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the San Diego Trip Planners audience is timesofsandiego.com.
| Website | Composition | Index |
| timesofsandiego.com | 5.12% | 48.32x |
| fox5sandiego.com | 11.01% | 45.83x |
| kusi.com | 3.39% | 44.82x |
| lbpost.com | 1.07% | 41.11x |
| cbs8.com | 12.65% | 39.80x |
| sandiegouniontribune.com | 24.17% | 36.24x |
| 10news.com | 10.90% | 33.57x |
| sandiegomagazine.com | 1.05% | 31.47x |
| navytimes.com | 1.78% | 31.44x |
| marinecorpstimes.com | 1.41% | 31.21x |
Composition Percentage:
The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.22% | 22.38x |
| San Diego Cluster | 5.97% | 13.96x |
| Los Angeles Cluster | 0.07% | 12.18x |
| Canada Shopping - Kitchenware | 0.11% | 9.91x |
| Mining & Natural Resources | 0.04% | 9.28x |
| Nature & Wildlife | 1.85% | 9.26x |
| Action Sports | 0.09% | 9.21x |
| Vancouver British Columbia Research Cluster | 0.92% | 9.17x |
| Los Angeles Tourism | 0.71% | 8.71x |
| Beach Vacations | 0.03% | 8.38x |
Composition Percentage:
The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
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DEMOGRAPHICS
The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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