Dstillery Audiences

SAN DIEGO TRIP PLANNERS

Audience Size: 1.3 Million Devices

Explore the San Diego Trip Planners Audience

Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the San Diego Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 9.67% 24.93x
San Francisco Activities Researchers 12.54% 21.24x
San Diego Events Researchers 12.54% 21.24x
California Trip Planners 22.29% 18.13x
Sightseeing Travelers 9.49% 15.07x
Beer Aficionados 6.71% 14.78x
Travel Book Readers 5.37% 14.52x
Restaurant Researchers 5.75% 14.45x
Winter Sports Destination Seekers 8.20% 14.25x
Tech News Enthusiasts 9.14% 13.98x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.03% 2.00x
Lululemon 0.01% 1.67x
White House Black Market 0.02% 1.59x
Michael Kors 0.01% 1.41x
J. Crew 0.01% 1.38x
H&M 0.02% 1.37x
American Eagle Outfitters 0.02% 1.35x
Journeys 0.03% 1.28x
Zumiez 0.03% 1.27x
Chicos 0.01% 1.26x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Trip Planners audience is timesofsandiego.com.

Website Composition Index
timesofsandiego.com 5.12% 48.32x
fox5sandiego.com 11.01% 45.83x
kusi.com 3.39% 44.82x
lbpost.com 1.07% 41.11x
cbs8.com 12.65% 39.80x
sandiegouniontribune.com 24.17% 36.24x
10news.com 10.90% 33.57x
sandiegomagazine.com 1.05% 31.47x
navytimes.com 1.78% 31.44x
marinecorpstimes.com 1.41% 31.21x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.22% 22.38x
San Diego Cluster 5.97% 13.96x
Los Angeles Cluster 0.07% 12.18x
Canada Shopping - Kitchenware 0.11% 9.91x
Mining & Natural Resources 0.04% 9.28x
Nature & Wildlife 1.85% 9.26x
Action Sports 0.09% 9.21x
Vancouver British Columbia Research Cluster 0.92% 9.17x
Los Angeles Tourism 0.71% 8.71x
Beach Vacations 0.03% 8.38x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male