Dstillery Audiences

SAN DIEGO TRIP PLANNERS

Audience Size: 1.2 Million Devices

Explore the San Diego Trip Planners Audience

Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the San Diego Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Trip Planners audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 41.53% 66.47x
San Diego Activities Researchers 29.74% 64.58x
Retired Government Employees 13.26% 61.12x
Los Angeles Trip Planners 45.53% 52.73x
Advertising Professionals 30.28% 51.42x
Los Angeles Mass Transit Commuters 47.83% 49.89x
San Francisco Trip Planners 37.12% 48.03x
Work Comes First Travelers 3.85% 47.83x
Mens Fitness Publication Readers 18.54% 47.40x
TV Advertising Professionals 23.38% 47.27x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.70x
Maurices 0.02% 0.96x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Trip Planners audience is timesofsandiego.com.

Website Composition Index
timesofsandiego.com 8.82% 65.45x
sandiego.gov 1.13% 61.79x
kusi.com 5.48% 55.78x
fox5sandiego.com 14.90% 52.95x
sandiegouniontribune.com 28.59% 51.58x
friarsonbase.com 2.01% 51.33x
ngenespanol.com 1.03% 49.05x
nbcsandiego.com 12.05% 48.38x
nbc11news.com 3.56% 47.84x
losangeles.cbslocal.com 4.71% 46.14x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is San Diego Cluster.

Content Affinity Composition Index
San Diego Cluster 23.52% 49.65x
Spanish Lifestyle & Health 0.76% 33.14x
Assorted Topics (Freebies, Gardens, Jewelry) 1.83% 28.35x
Central & South American News 1.39% 25.50x
Spanish Health & Wellness 0.96% 22.21x
Southern California Tourism 0.24% 21.98x
Australia & New Zealand Media 2.78% 21.38x
Quebec Vacations 0.86% 19.91x
Los Angeles News 26.78% 19.69x
Nature & Wildlife 1.67% 19.25x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male