Dstillery Audiences

SAN DIEGO TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the San Diego Trip Planners Audience

Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the San Diego Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 57.01% 59.74x
San Diego Activities Researchers 45.85% 55.03x
San Diego Events Researchers 41.42% 49.21x
San Francisco Activities Researchers 41.42% 49.20x
California Skiers and Snowboarders 38.51% 43.18x
Zoo Visitors 44.36% 41.47x
Los Angeles Trip Planners 37.47% 39.10x
Tahoe Skiers and Snowboarders 33.93% 39.00x
Santa Monica Trip Planners 43.87% 35.92x
Los Angeles Activities Researchers 29.73% 35.62x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.73x
Topshop 0.03% 1.97x
Saint Laurent Paris 0.01% 1.52x
Bonobos 0.09% 1.48x
Uniqlo 0.03% 1.41x
Tommy Bahama 0.04% 1.38x
H&M 0.10% 1.36x
Zara 0.04% 1.36x
Mens Wearhouse 0.64% 1.35x
American Apparel 0.05% 1.35x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Trip Planners audience is sandiego.com.

Website Composition Index
sandiego.com 2.71% 96.37x
portosbakery.com 1.13% 94.31x
sdmart.org 1.39% 93.55x
observatorysd.com 1.06% 93.53x
pacificsandiego.com 1.05% 83.23x
sandiegomagazine.com 6.18% 81.82x
sandiegozoo.org 7.86% 74.62x
thetollroads.com 3.13% 73.04x
visittemeculavalley.com 1.83% 72.53x
calcoastcu.org 1.25% 71.57x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 3.39% 37.14x
Southern California Tourism 14.74% 35.67x
Los Angeles Cluster 1.24% 29.86x
San Francisco Tourism 4.18% 27.53x
San Diego Cluster 32.21% 22.55x
California Universities 10.19% 19.44x
Los Angeles Tourism 19.11% 18.62x
Washington D.C. Hotels 0.02% 15.92x
National Parks 4.36% 15.76x
Action Sports 2.02% 15.15x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female