Dstillery Audiences

SAN DIEGO TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the San Diego Trip Planners Audience

Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the San Diego Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 19.13% 19.52x
California Trip Planners 29.86% 19.08x
San Francisco Activities Researchers 20.17% 18.49x
San Diego Events Researchers 20.17% 18.49x
Travel Book Readers 14.05% 14.25x
Restaurant Researchers 14.20% 14.15x
Charitable Organization Supporters 16.72% 14.11x
Beer Aficionados 14.87% 13.88x
Mens Business Clothes Shoppers 13.49% 13.29x
Harvard University Fans 16.53% 13.27x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is Coach.

Location Composition Index
Coach 0.01% 1.61x
Lululemon 0.01% 1.51x
White House Black Market 0.02% 1.49x
Eddie Bauer 0.01% 1.45x
Banana Republic 0.02% 1.44x
Hollister 0.02% 1.43x
LOFT 0.02% 1.40x
Dressbarn 0.02% 1.33x
Old Navy 0.04% 1.30x
Express 0.02% 1.30x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Trip Planners audience is sandiego.gov.

Website Composition Index
sandiego.gov 1.14% 51.61x
hornblower.com 1.70% 34.24x
lajollamom.com 2.82% 29.26x
sandiegozoo.org 1.78% 25.65x
trolleytours.com 1.29% 24.23x
californiathroughmylens.com 1.11% 24.16x
kusi.com 2.83% 22.42x
timesofsandiego.com 1.74% 22.28x
californiabeaches.com 1.28% 20.40x
travelmamas.com 1.20% 20.14x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.34% 21.70x
San Francisco Tourism 0.08% 17.80x
Mid-Atlantic Beaches 0.05% 12.64x
San Diego Cluster 7.31% 12.55x
Cub & Girl Scouts 0.02% 12.10x
European Museums, Restaurants & Events 0.10% 11.81x
Youth Educational Resources 0.06% 11.50x
Toronto Tourism 0.09% 10.70x
Canada Job Seekers Cluster 0.03% 9.96x
Illinois 0.03% 9.54x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male