Dstillery Audiences

SAN DIEGO TRIP PLANNERS

Audience Size: 5.1 Million Devices

Explore the San Diego Trip Planners Audience

Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the San Diego Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Trip Planners audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 41.78% 24.27x
California Trip Planners 51.40% 23.89x
San Diego Events Researchers 38.96% 22.39x
San Francisco Activities Researchers 38.96% 22.39x
Tahoe Skiers and Snowboarders 38.80% 18.03x
Los Angeles Activities Researchers 31.40% 17.76x
Las Vegas Hotel Researchers 28.62% 17.59x
Travel Book Readers 26.88% 17.46x
Restaurant Researchers 26.40% 17.15x
Travel Researchers 25.90% 16.63x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is REI.

Location Composition Index
REI 0.01% 1.82x
Free People 0.02% 1.73x
The North Face 0.01% 1.66x
Madewell 0.01% 1.53x
Urban Outfitters 0.02% 1.51x
Kate Spade 0.01% 1.45x
Eddie Bauer 0.01% 1.43x
Zara 0.01% 1.41x
American Apparel 0.01% 1.40x
Lululemon 0.02% 1.38x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Trip Planners audience is sandiegomagazine.com.

Website Composition Index
sandiegomagazine.com 1.93% 39.78x
knotts.com 1.56% 37.90x
sdccu.com 1.11% 37.43x
sdzsafaripark.org 2.18% 37.20x
metro.net 1.12% 33.61x
ocfair.com 1.52% 33.34x
visitcatalinaisland.com 1.12% 32.76x
rubios.com 2.18% 32.03x
sandiego.org 5.34% 30.67x
scripps.org 2.19% 30.13x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 4.60% 25.64x
Southern California Cluster 0.71% 25.38x
San Francisco Tourism 1.18% 19.73x
Los Angeles Cluster 0.42% 19.07x
San Diego Cluster 17.06% 15.97x
California Universities 4.04% 15.35x
National Parks 2.15% 13.96x
Environmentally Friendly Cars 0.04% 13.74x
Los Angeles Tourism 11.93% 12.41x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 11.74x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female