Explore the San Diego Trip Planners Audience
Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the San Diego Trip Planners audience.
INTERESTS
The San Diego Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the San Diego Trip Planners audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 41.78% | 24.27x |
| California Trip Planners | 51.40% | 23.89x |
| San Diego Events Researchers | 38.96% | 22.39x |
| San Francisco Activities Researchers | 38.96% | 22.39x |
| Tahoe Skiers and Snowboarders | 38.80% | 18.03x |
| Los Angeles Activities Researchers | 31.40% | 17.76x |
| Las Vegas Hotel Researchers | 28.62% | 17.59x |
| Travel Book Readers | 26.88% | 17.46x |
| Restaurant Researchers | 26.40% | 17.15x |
| Travel Researchers | 25.90% | 16.63x |
Composition Percentage:
The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
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APPAREL RETAILERS
The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.82x |
| Free People | 0.02% | 1.73x |
| The North Face | 0.01% | 1.66x |
| Madewell | 0.01% | 1.53x |
| Urban Outfitters | 0.02% | 1.51x |
| Kate Spade | 0.01% | 1.45x |
| Eddie Bauer | 0.01% | 1.43x |
| Zara | 0.01% | 1.41x |
| American Apparel | 0.01% | 1.40x |
| Lululemon | 0.02% | 1.38x |
Composition Percentage:
The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
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WEBSITES
The San Diego Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the San Diego Trip Planners audience is sandiegomagazine.com.
| Website | Composition | Index |
| sandiegomagazine.com | 1.93% | 39.78x |
| knotts.com | 1.56% | 37.90x |
| sdccu.com | 1.11% | 37.43x |
| sdzsafaripark.org | 2.18% | 37.20x |
| metro.net | 1.12% | 33.61x |
| ocfair.com | 1.52% | 33.34x |
| visitcatalinaisland.com | 1.12% | 32.76x |
| rubios.com | 2.18% | 32.03x |
| sandiego.org | 5.34% | 30.67x |
| scripps.org | 2.19% | 30.13x |
Composition Percentage:
The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 4.60% | 25.64x |
| Southern California Cluster | 0.71% | 25.38x |
| San Francisco Tourism | 1.18% | 19.73x |
| Los Angeles Cluster | 0.42% | 19.07x |
| San Diego Cluster | 17.06% | 15.97x |
| California Universities | 4.04% | 15.35x |
| National Parks | 2.15% | 13.96x |
| Environmentally Friendly Cars | 0.04% | 13.74x |
| Los Angeles Tourism | 11.93% | 12.41x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.10% | 11.74x |
Composition Percentage:
The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
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DEMOGRAPHICS
The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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