Dstillery Audiences

SAN DIEGO TRIP PLANNERS

Audience Size: 4.7 Million Devices

Explore the San Diego Trip Planners Audience

Below you'll find more information about the San Diego Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the San Diego Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 55.69% 30.65x
San Diego Activities Researchers 44.28% 30.26x
San Diego Events Researchers 41.94% 27.88x
San Francisco Activities Researchers 41.94% 27.88x
Tahoe Skiers and Snowboarders 38.36% 23.05x
California Skiers and Snowboarders 40.53% 22.05x
Los Angeles Activities Researchers 32.52% 21.51x
Zoo Visitors 39.25% 21.23x
Las Vegas Hotel Researchers 29.96% 21.01x
Travel Book Readers 29.32% 20.51x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Interest attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.39x
REI 0.02% 1.81x
Zara 0.03% 1.69x
Free People 0.03% 1.62x
Urban Outfitters 0.05% 1.54x
Uniqlo 0.02% 1.53x
Madewell 0.02% 1.49x
Forever 21 0.05% 1.46x
Armani 0.02% 1.45x
The North Face 0.02% 1.44x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Location attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Trip Planners audience is sandiego.com.

Website Composition Index
sandiego.com 1.23% 58.60x
ymca.org 1.26% 51.08x
thetollroads.com 1.05% 50.86x
sandiegomagazine.com 3.12% 50.72x
hollywoodbowl.com 1.06% 48.35x
visittemeculavalley.com 1.00% 47.86x
discoverycube.org 1.12% 47.21x
knotts.com 2.84% 46.35x
sdhumane.org 1.41% 43.33x
sdzsafaripark.org 3.63% 43.30x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Web attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Trip Planners audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 1.30% 25.55x
Southern California Tourism 7.21% 25.55x
San Francisco Tourism 1.89% 20.63x
Los Angeles Cluster 0.61% 20.47x
San Diego Cluster 21.24% 16.38x
California Universities 5.83% 14.52x
Los Angeles Tourism 13.19% 13.50x
National Parks 2.69% 13.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 11.79x
Home Décor, Furniture, & Decorating 0.01% 11.58x
Composition Percentage: The overlap percentage between the San Diego Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the San Diego Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male