SANTA CRUZ TRIP PLANNERS

Audience Size: 3.5 Million Devices

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Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest	Composition	Index
Tahoe Skiers and Snowboarders	28.70%	19.93x
California Skiers and Snowboarders	21.40%	12.37x
California Trip Planners	17.08%	11.87x
Oregon Trip Planners	18.98%	11.77x
Spooky Season Halloween Consumers	14.23%	11.72x
Montana and Idaho Trip Planners	16.46%	11.46x
Korean Food Enthusiasts	10.51%	11.37x
Thai Food Enthusiasts	14.07%	11.22x
Ride Share Drivers	14.93%	10.86x
Travel Book Readers	9.09%	10.76x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.72x
H&M	0.01%	1.53x
Gap	0.02%	1.40x
Buckle	0.02%	1.39x
Zumiez	0.02%	1.39x
Dressbarn	0.02%	1.36x
White House Black Market	0.02%	1.32x
Banana Republic	0.02%	1.29x
LOFT	0.02%	1.29x
Victoria's Secret	0.03%	1.27x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is westwinddi.com.

Website	Composition	Index
westwinddi.com	2.47%	51.53x
kion546.com	1.83%	40.96x
santacruzsentinel.com	1.63%	36.03x
mexicoenmicocina.com	1.29%	32.74x
californiathroughmylens.com	1.02%	24.35x
flysfo.com	1.80%	20.96x
yourcentralvalley.com	1.52%	16.30x
modbee.com	1.85%	16.00x
ktvu.com	1.55%	14.28x
kolotv.com	1.75%	13.97x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity	Composition	Index
San Francisco Tourism	0.09%	15.60x
Southern California Tourism	0.20%	13.12x
Tahoe & Reno Tourism	1.86%	9.89x
Mid-Atlantic Beaches	0.02%	8.24x
Action Sports	0.18%	8.06x
Los Angeles Cluster	0.05%	7.86x
Northern California Cluster	4.91%	7.55x
Central California Cluster	1.29%	7.31x
Flower Shopping	0.02%	7.21x
National Parks	0.09%	7.04x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female