Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 33.94% 21.46x
California Skiers and Snowboarders 27.90% 15.50x
California Trip Planners 21.37% 14.55x
San Diego Activities Researchers 14.67% 14.44x
Ride Share Drivers 19.63% 14.35x
Dance Clothing Shoppers 22.44% 14.34x
Montana and Idaho Trip Planners 20.78% 14.28x
Gift Givers 16.31% 13.93x
Sleepwear Shoppers 20.55% 13.54x
Travel Book Readers 13.51% 13.50x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Journeys.

Location Composition Index
Journeys 0.02% 1.14x
Victoria's Secret 0.02% 1.12x
Express 0.01% 1.12x
Maurices 0.01% 1.12x
Carhartt 0.10% 1.08x
Old Navy 0.01% 1.07x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is westwinddi.com.

Website Composition Index
westwinddi.com 3.29% 46.62x
kion546.com 2.17% 38.81x
santacruzsentinel.com 1.86% 35.08x
mexicoenmicocina.com 1.47% 24.75x
sixflags.com 2.00% 24.64x
flysfo.com 1.08% 22.03x
yourcentralvalley.com 1.67% 18.03x
ktvu.com 2.33% 16.64x
livebeaches.com 1.04% 16.30x
modbee.com 2.43% 16.15x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.04% 23.18x
San Francisco Tourism 0.17% 22.50x
Southern California Tourism 0.39% 15.69x
Hipster Clothing 0.05% 12.68x
Costumes 0.03% 12.42x
Cub & Girl Scouts 0.12% 11.18x
California Universities 0.49% 11.15x
Mid-Atlantic Beaches 0.10% 11.08x
National Parks 0.35% 10.68x
Home Printing 0.02% 10.23x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female