SANTA CRUZ TRIP PLANNERS

Audience Size: 4.9 Million Devices

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Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest	Composition	Index
Tahoe Skiers and Snowboarders	37.72%	21.01x
California Trip Planners	26.61%	15.48x
California Skiers and Snowboarders	28.79%	14.83x
San Diego Activities Researchers	20.16%	14.60x
San Diego Trip Planners	24.46%	14.37x
Montana and Idaho Trip Planners	23.10%	13.88x
Oregon Trip Planners	23.90%	13.35x
Travel Book Readers	16.71%	13.11x
Dance Clothing Shoppers	21.65%	13.10x
Ride Share Drivers	21.63%	13.06x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Victoria's Secret.

Location	Composition	Index
Victoria's Secret	0.01%	1.45x
Mens Wearhouse	0.01%	1.37x
Old Navy	0.01%	1.27x
Maurices	0.01%	1.15x
Carhartt	0.13%	1.05x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is westwinddi.com.

Website	Composition	Index
westwinddi.com	3.60%	36.87x
sutterhealth.org	2.16%	31.30x
kion546.com	2.22%	29.95x
santacruzsentinel.com	2.41%	27.09x
calottery.com	1.56%	26.83x
oregonstateparks.org	1.43%	24.74x
visitcalifornia.com	2.36%	24.58x
californiathroughmylens.com	1.47%	23.54x
isitpacked.com	1.05%	21.75x
traveloregon.com	1.51%	21.28x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity	Composition	Index
San Francisco Tourism	0.59%	22.54x
Southern California Cluster	0.19%	19.46x
Southern California Tourism	1.22%	18.75x
Los Angeles Cluster	0.13%	13.32x
California Universities	1.42%	12.64x
National Parks	1.12%	11.62x
Hipster Clothing	0.18%	10.52x
Cub & Girl Scouts	0.36%	10.35x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	0.26%	10.18x
Drawing & Animation	0.03%	9.85x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female