Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 5.1 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 42.27% 21.91x
California Trip Planners 32.23% 16.78x
San Diego Trip Planners 29.00% 15.68x
San Diego Activities Researchers 24.45% 15.46x
California Skiers and Snowboarders 31.82% 15.33x
Oregon Trip Planners 25.85% 14.21x
Montana and Idaho Trip Planners 24.80% 14.06x
San Francisco Activities Researchers 21.81% 13.75x
San Diego Events Researchers 21.81% 13.75x
Thrift Store Shoppers 22.94% 13.59x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is caltrain.com.

Website Composition Index
caltrain.com 1.28% 39.29x
seemonterey.com 1.15% 39.16x
funcheap.com 1.64% 36.47x
westwinddi.com 1.22% 33.20x
sutterhealth.org 4.51% 32.84x
kion546.com 3.00% 32.80x
tahoesouth.com 1.46% 32.53x
santacruzsentinel.com 2.30% 29.73x
sftourismtips.com 1.02% 29.22x
newtoreno.com 1.03% 28.75x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.97% 22.34x
Southern California Cluster 0.39% 20.15x
Southern California Tourism 2.22% 18.58x
Los Angeles Cluster 0.29% 15.78x
California Universities 2.59% 13.48x
San Francisco Bay Area Cluster 17.22% 12.84x
Central California Cluster 4.90% 12.09x
Northern California Cluster 10.17% 11.99x
National Parks 1.50% 11.57x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 11.09x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female