Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 25.10% 18.17x
California Trip Planners 15.18% 11.08x
Gin Enthusiasts 5.71% 10.83x
Oregon Trip Planners 17.30% 10.74x
California Skiers and Snowboarders 18.58% 10.67x
Travel Book Readers 6.62% 10.66x
Korean Food Enthusiasts 8.31% 10.43x
Montana and Idaho Trip Planners 13.78% 10.31x
San Diego Activities Researchers 6.07% 10.11x
Indian Food Enthusiasts 8.26% 10.09x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is H&M.

Location Composition Index
H&M 0.01% 1.62x
Gap 0.02% 1.52x
Zumiez 0.02% 1.47x
Buckle 0.02% 1.42x
Banana Republic 0.02% 1.39x
Gymboree 0.01% 1.38x
Jos A. Bank Clothiers 0.01% 1.34x
Lane Bryant 0.02% 1.31x
Chicos 0.02% 1.30x
Old Navy 0.03% 1.29x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is westwinddi.com.

Website Composition Index
westwinddi.com 2.20% 50.13x
kion546.com 3.38% 42.00x
santacruzsentinel.com 1.39% 36.16x
mexicoenmicocina.com 1.32% 30.71x
flysfo.com 1.96% 18.47x
yourcentralvalley.com 1.85% 16.29x
ktvu.com 1.76% 13.83x
modbee.com 1.58% 13.70x
partycity.com 1.45% 11.75x
kolotv.com 1.56% 11.51x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.06% 18.74x
Southern California Tourism 0.13% 11.74x
Tahoe & Reno Tourism 1.70% 10.62x
Los Angeles Cluster 0.05% 9.13x
Action Sports 0.14% 8.51x
Jokes & Riddles 0.03% 8.33x
National Parks 0.07% 8.26x
San Francisco Bay Area Cluster 6.99% 8.02x
International Development & Health 0.02% 6.85x
Central California Cluster 1.03% 6.76x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female