Explore the Santa Cruz Trip Planners Audience
Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.
INTERESTS
The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 45.97% | 21.07x |
| San Francisco Trip Planners | 38.23% | 15.71x |
| California Trip Planners | 35.25% | 15.18x |
| San Diego Trip Planners | 31.65% | 12.98x |
| California Skiers and Snowboarders | 32.07% | 12.36x |
| San Francisco Giants Fans | 19.98% | 11.81x |
| Santa Monica Trip Planners | 32.57% | 11.31x |
| Oregon Trip Planners | 24.89% | 10.85x |
| Los Angeles Trip Planners | 29.49% | 10.79x |
| Rodeo Enthusiasts | 21.34% | 10.36x |
Composition Percentage:
The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.47x |
| Levi Strauss | 0.02% | 2.14x |
| Forever 21 | 0.07% | 1.79x |
| Abercrombie & Fitch | 0.03% | 1.69x |
| The North Face | 0.03% | 1.66x |
| Michael Kors | 0.03% | 1.66x |
| Patagonia | 0.01% | 1.64x |
| Calvin Klein | 0.01% | 1.55x |
| Armani | 0.03% | 1.49x |
| REI | 0.02% | 1.48x |
Composition Percentage:
The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
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WEBSITES
The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is caltrain.com.
| Website | Composition | Index |
| caltrain.com | 6.83% | 99.75x |
| seemonterey.com | 5.82% | 99.02x |
| pge.com | 7.41% | 87.48x |
| kion546.com | 5.94% | 79.49x |
| sftravel.com | 8.03% | 75.57x |
| tahoesouth.com | 4.87% | 72.70x |
| flysfo.com | 9.74% | 71.66x |
| sonomacounty.com | 4.70% | 63.79x |
| sutterhealth.org | 13.62% | 62.36x |
| paloaltoonline.com | 4.52% | 62.16x |
Composition Percentage:
The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 5.35% | 22.97x |
| Southern California Cluster | 2.99% | 17.13x |
| San Francisco Bay Area Cluster | 33.29% | 16.79x |
| Northern California Cluster | 17.77% | 15.45x |
| Tahoe & Reno Tourism | 5.40% | 14.14x |
| Central California Cluster | 7.19% | 13.73x |
| Southern California Tourism | 8.04% | 13.28x |
| Los Angeles Cluster | 0.99% | 12.21x |
| California Universities | 10.01% | 11.96x |
| Los Angeles Tourism | 10.60% | 9.06x |
Composition Percentage:
The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Santa Cruz Trip Planners audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000
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