Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 25.73% 14.40x
Santa Monica Trip Planners 11.67% 11.42x
California Trip Planners 8.57% 10.23x
Oregon Trip Planners 19.92% 9.48x
New Year Resolution Intender 1.92% 9.46x
Diner and Ice Cream Lovers 6.36% 9.37x
Montana and Idaho Trip Planners 15.83% 9.25x
Egypt Trip Planners 4.85% 9.13x
Music Trivia Researchers 8.58% 8.81x
Cinco de Mayo Celebrators 7.88% 8.79x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.66x
Gymboree 0.01% 1.24x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is westwinddi.com.

Website Composition Index
westwinddi.com 1.33% 39.95x
kion546.com 4.92% 37.67x
santacruzsentinel.com 1.65% 36.94x
mexicoenmicocina.com 1.13% 30.38x
yourcentralvalley.com 1.88% 23.36x
kron4.com 8.43% 14.79x
ktvu.com 2.26% 14.69x
tahoedailytribune.com 1.28% 13.61x
actionnewsnow.com 1.04% 12.86x
reserveamerica.com 1.77% 10.31x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.07% 9.86x
Tahoe & Reno Tourism 1.20% 9.05x
San Francisco Bay Area Cluster 4.53% 8.97x
Southern California Tourism 0.08% 8.56x
Northern California Cluster 2.93% 6.81x
Scuba Diving 0.02% 6.31x
Spanish Health & Wellness 0.26% 6.28x
National Parks 0.02% 6.09x
Los Angeles Cluster 0.04% 5.72x
California Universities 0.06% 5.70x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female