SANTA CRUZ TRIP PLANNERS

Audience Size: 3.7 Million Devices

View All Audiences

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest	Composition	Index
Tahoe Skiers and Snowboarders	29.22%	18.92x
California Skiers and Snowboarders	23.47%	12.48x
California Trip Planners	18.70%	11.58x
Montana and Idaho Trip Planners	18.58%	11.45x
San Diego Activities Researchers	11.37%	11.05x
Dance Clothing Shoppers	18.62%	10.96x
Oregon Trip Planners	19.47%	10.85x
Ride Share Drivers	16.49%	10.69x
Womens Subscription Box Shoppers	14.96%	10.65x
Travel Book Readers	11.07%	10.64x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.73x
White House Black Market	0.03%	1.66x
Gap	0.02%	1.55x
LOFT	0.02%	1.48x
Dressbarn	0.02%	1.46x
Chicos	0.02%	1.43x
Old Navy	0.04%	1.42x
Forever 21	0.01%	1.41x
Banana Republic	0.02%	1.31x
American Eagle Outfitters	0.02%	1.29x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is westwinddi.com.

Website	Composition	Index
westwinddi.com	3.07%	48.28x
kion546.com	1.72%	35.63x
santacruzsentinel.com	1.71%	32.52x
mexicoenmicocina.com	1.22%	25.32x
californiathroughmylens.com	1.27%	21.65x
flysfo.com	1.47%	19.68x
yourcentralvalley.com	1.60%	15.50x
ktvu.com	1.72%	13.63x
modbee.com	2.19%	12.95x
partycity.com	10.68%	12.35x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity	Composition	Index
San Francisco Tourism	0.13%	21.14x
Southern California Tourism	0.26%	15.35x
Cub & Girl Scouts	0.05%	11.90x
Audio Clips & Sound Effects	0.04%	10.41x
Los Angeles Cluster	0.06%	9.94x
California Universities	0.27%	9.86x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.02%	9.37x
National Parks	0.20%	9.30x
Tahoe & Reno Tourism	1.86%	8.59x
Action Sports	0.27%	8.35x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female