Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 49.41% 39.30x
California Trip Planners 41.31% 26.33x
San Francisco Trip Planners 42.02% 26.08x
Symphony Music Enthusiasts 33.99% 25.29x
California Skiers and Snowboarders 30.42% 24.44x
Opera Enthusiasts 29.63% 22.81x
San Diego Trip Planners 34.57% 22.63x
San Diego Activities Researchers 26.76% 22.55x
Los Angeles Activities Researchers 24.21% 20.53x
San Francisco Giants Fans 23.61% 20.32x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.02% 3.90x
Lorna Jane 0.01% 2.89x
Uniqlo 0.03% 1.97x
Patagonia 0.02% 1.67x
Levi Strauss 0.04% 1.61x
Saint Laurent Paris 0.01% 1.60x
The North Face 0.03% 1.52x
REI 0.02% 1.49x
Bonobos 0.09% 1.47x
Armani 0.04% 1.43x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is chaminade.com.

Website Composition Index
chaminade.com 1.07% 119.25x
santacruz.org 1.89% 112.15x
meneds.com 1.15% 101.28x
thundervalleyresort.com 2.39% 100.59x
mountainviewamphitheater.com 1.17% 99.00x
westwinddi.com 2.12% 97.01x
sapcenter.com 2.21% 96.95x
cachecreek.com 1.18% 96.80x
santanarow.com 1.11% 95.15x
sparetheair.org 2.27% 93.33x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 4.74% 30.83x
Southern California Cluster 2.11% 23.53x
Los Angeles Cluster 0.82% 20.06x
San Francisco Bay Area Cluster 39.67% 18.99x
Southern California Tourism 7.88% 18.53x
Northern California Cluster 23.24% 17.75x
Central California Cluster 10.42% 16.10x
Tahoe & Reno Tourism 6.10% 15.88x
California Universities 8.36% 15.78x
Action Sports 1.62% 12.02x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female