SANTA CRUZ TRIP PLANNERS

Audience Size: 5.1 Million Devices

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Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest	Composition	Index
Tahoe Skiers and Snowboarders	50.17%	31.50x
California Trip Planners	36.66%	23.90x
San Francisco Trip Planners	37.45%	22.11x
Symphony Music Enthusiasts	33.84%	21.02x
South West State Fair Visitors	42.69%	21.00x
California Skiers and Snowboarders	32.28%	20.70x
San Diego Activities Researchers	26.53%	20.61x
San Diego Trip Planners	33.84%	20.19x
Opera Enthusiasts	29.05%	19.59x
San Diego Events Researchers	24.46%	18.56x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.02%	2.10x
Zara	0.03%	2.05x
Tommy Bahama	0.02%	1.91x
REI	0.01%	1.69x
Bonobos	0.01%	1.67x
Hollister	0.05%	1.62x
Madewell	0.02%	1.59x
Hugo Boss	0.03%	1.53x
Michael Kors	0.04%	1.47x
Armani	0.02%	1.46x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is castatefair.org.

Website	Composition	Index
castatefair.org	1.71%	54.90x
beachboardwalk.com	2.81%	51.90x
ebparks.org	2.52%	50.61x
seemonterey.com	2.66%	49.67x
kion546.com	6.58%	44.29x
caltrain.com	3.17%	43.75x
pge.com	2.49%	43.68x
westwinddi.com	1.04%	43.18x
visitredwoods.com	1.09%	41.53x
newtoreno.com	1.13%	41.46x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity	Composition	Index
San Francisco Tourism	2.13%	26.26x
Southern California Cluster	0.97%	22.10x
Southern California Tourism	4.69%	18.46x
San Francisco Bay Area Cluster	31.95%	17.28x
Los Angeles Cluster	0.46%	16.12x
Northern California Cluster	18.68%	15.69x
Central California Cluster	8.89%	14.55x
California Universities	5.33%	13.59x
Tahoe & Reno Tourism	4.25%	13.30x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media)	0.13%	11.45x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female