Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 45.97% 21.07x
San Francisco Trip Planners 38.23% 15.71x
California Trip Planners 35.25% 15.18x
San Diego Trip Planners 31.65% 12.98x
California Skiers and Snowboarders 32.07% 12.36x
San Francisco Giants Fans 19.98% 11.81x
Santa Monica Trip Planners 32.57% 11.31x
Oregon Trip Planners 24.89% 10.85x
Los Angeles Trip Planners 29.49% 10.79x
Rodeo Enthusiasts 21.34% 10.36x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.47x
Levi Strauss 0.02% 2.14x
Forever 21 0.07% 1.79x
Abercrombie & Fitch 0.03% 1.69x
The North Face 0.03% 1.66x
Michael Kors 0.03% 1.66x
Patagonia 0.01% 1.64x
Calvin Klein 0.01% 1.55x
Armani 0.03% 1.49x
REI 0.02% 1.48x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is caltrain.com.

Website Composition Index
caltrain.com 6.83% 99.75x
seemonterey.com 5.82% 99.02x
pge.com 7.41% 87.48x
kion546.com 5.94% 79.49x
sftravel.com 8.03% 75.57x
tahoesouth.com 4.87% 72.70x
flysfo.com 9.74% 71.66x
sonomacounty.com 4.70% 63.79x
sutterhealth.org 13.62% 62.36x
paloaltoonline.com 4.52% 62.16x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 5.35% 22.97x
Southern California Cluster 2.99% 17.13x
San Francisco Bay Area Cluster 33.29% 16.79x
Northern California Cluster 17.77% 15.45x
Tahoe & Reno Tourism 5.40% 14.14x
Central California Cluster 7.19% 13.73x
Southern California Tourism 8.04% 13.28x
Los Angeles Cluster 0.99% 12.21x
California Universities 10.01% 11.96x
Los Angeles Tourism 10.60% 9.06x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000