Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 2.7 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 23.53% 18.93x
Oregon Trip Planners 17.74% 11.46x
Travel Book Readers 3.90% 11.42x
Rodeo Enthusiasts 18.84% 11.33x
Montana and Idaho Trip Planners 13.45% 11.20x
Gin Enthusiasts 3.20% 11.18x
California Trip Planners 13.36% 11.04x
California Skiers and Snowboarders 18.68% 10.82x
Diner and Ice Cream Lovers 9.86% 10.73x
Indian Food Enthusiasts 6.82% 10.62x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Talbots.

Location Composition Index
Talbots 0.02% 1.52x
Mens Wearhouse 0.02% 1.35x
Journeys 0.03% 1.29x
Urban Outfitters 0.02% 1.29x
Dressbarn 0.01% 1.16x
H&M 0.01% 1.13x
Lululemon 0.01% 1.09x
Zumiez 0.02% 1.06x
Buckle 0.02% 1.02x
Aeropostale 0.01% 0.98x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is westwinddi.com.

Website Composition Index
westwinddi.com 2.51% 56.86x
kion546.com 4.94% 49.58x
santacruz.org 1.00% 46.66x
santacruzsentinel.com 1.26% 43.28x
mexicoenmicocina.com 1.27% 36.01x
flysfo.com 1.36% 26.47x
yourcentralvalley.com 1.31% 19.56x
modbee.com 1.11% 16.87x
ktvu.com 1.73% 15.66x
kron4.com 5.49% 13.09x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.59% 10.71x
San Francisco Bay Area Cluster 5.65% 9.62x
Action Sports 0.09% 9.41x
Los Angeles Cluster 0.05% 8.92x
National Parks 0.06% 8.92x
Southern California Tourism 0.08% 8.39x
Website Launchers 0.02% 7.70x
Northern California Cluster 3.61% 7.48x
Central California Cluster 0.87% 7.18x
Spanish Health & Wellness 0.40% 7.03x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female