Explore the Santa Cruz Trip Planners Audience
Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.
INTERESTS
The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 45.34% | 20.74x |
| California Trip Planners | 34.85% | 15.66x |
| San Diego Trip Planners | 31.37% | 14.53x |
| San Diego Activities Researchers | 24.70% | 14.46x |
| California Skiers and Snowboarders | 33.39% | 14.31x |
| Symphony Music Enthusiasts | 29.87% | 13.57x |
| San Francisco Trip Planners | 32.15% | 13.56x |
| South West State Fair Visitors | 39.18% | 13.21x |
| Oregon Trip Planners | 26.02% | 13.13x |
| San Francisco Activities Researchers | 22.52% | 13.06x |
Composition Percentage:
The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.03% | 1.47x |
| The North Face | 0.01% | 1.41x |
| Madewell | 0.01% | 1.38x |
| Forever 21 | 0.03% | 1.34x |
| Free People | 0.01% | 1.33x |
| Hollister | 0.02% | 1.33x |
| H&M | 0.03% | 1.30x |
| American Apparel | 0.01% | 1.29x |
| Zumiez | 0.04% | 1.27x |
| Coach | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
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WEBSITES
The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is castatefair.org.
| Website | Composition | Index |
| castatefair.org | 1.19% | 43.16x |
| beachboardwalk.com | 1.99% | 41.97x |
| ebparks.org | 1.84% | 41.58x |
| seemonterey.com | 1.93% | 39.38x |
| caltrain.com | 2.48% | 37.28x |
| pge.com | 1.85% | 36.92x |
| kion546.com | 4.65% | 35.27x |
| westwinddi.com | 1.17% | 34.63x |
| pgecurrents.com | 1.74% | 34.03x |
| funcheap.com | 3.06% | 33.56x |
Composition Percentage:
The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 1.18% | 19.02x |
| Southern California Cluster | 0.58% | 17.73x |
| Southern California Tourism | 3.26% | 15.71x |
| Los Angeles Cluster | 0.33% | 13.95x |
| San Francisco Bay Area Cluster | 21.62% | 13.34x |
| California Universities | 3.53% | 12.08x |
| Northern California Cluster | 13.53% | 11.95x |
| Central California Cluster | 6.44% | 11.39x |
| Tahoe & Reno Tourism | 3.21% | 10.57x |
| National Parks | 1.55% | 9.97x |
Composition Percentage:
The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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