Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 4.8 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 49.68% 31.91x
California Trip Planners 38.18% 24.50x
San Francisco Trip Planners 38.36% 22.51x
San Diego Trip Planners 34.06% 21.14x
California Skiers and Snowboarders 33.02% 20.99x
Symphony Music Enthusiasts 34.13% 20.79x
San Diego Activities Researchers 27.66% 20.44x
South West State Fair Visitors 42.65% 20.10x
Opera Enthusiasts 29.99% 19.42x
San Francisco Activities Researchers 25.24% 18.50x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 3.10x
Lorna Jane 0.01% 2.51x
Uniqlo 0.03% 1.99x
Patagonia 0.02% 1.81x
Bonobos 0.12% 1.69x
Topshop 0.03% 1.67x
Madewell 0.01% 1.59x
Zara 0.03% 1.48x
REI 0.02% 1.45x
Mens Wearhouse 0.51% 1.39x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is castatefair.org.

Website Composition Index
castatefair.org 2.37% 53.33x
sapcenter.com 1.01% 52.55x
cagreatamerica.com 1.08% 51.05x
beachboardwalk.com 3.48% 50.53x
ebparks.org 2.85% 50.53x
seemonterey.com 3.19% 50.39x
grandsierraresort.com 1.07% 48.85x
pge.com 2.50% 45.44x
caltrain.com 3.38% 44.65x
kion546.com 6.65% 44.10x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.60% 25.47x
Southern California Cluster 1.20% 21.13x
Los Angeles Cluster 0.50% 17.74x
Southern California Tourism 5.35% 17.66x
San Francisco Bay Area Cluster 31.33% 16.69x
Northern California Cluster 18.79% 15.15x
California Universities 5.56% 14.03x
Central California Cluster 8.80% 14.01x
Tahoe & Reno Tourism 4.48% 13.19x
Action Sports 1.13% 11.23x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female