Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 47.55% 52.61x
San Francisco Trip Planners 40.12% 37.18x
California Trip Planners 39.24% 36.00x
Symphony Music Enthusiasts 33.14% 34.53x
California Skiers and Snowboarders 29.84% 32.11x
Opera Enthusiasts 28.80% 31.09x
San Diego Trip Planners 33.28% 30.66x
San Diego Activities Researchers 24.91% 30.31x
Los Angeles Activities Researchers 21.97% 27.88x
San Francisco Giants Fans 20.73% 27.10x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 4.12x
Joe's Jeans 0.01% 2.59x
Everlane 0.01% 2.33x
Levi Strauss 0.02% 2.23x
The North Face 0.03% 1.81x
Gymboree 0.03% 1.77x
Zara 0.03% 1.61x
REI 0.03% 1.57x
Uniqlo 0.01% 1.48x
Kate Spade 0.02% 1.47x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is santacruz.org.

Website Composition Index
santacruz.org 1.74% 90.13x
castatefair.org 1.83% 83.64x
westwinddi.com 2.02% 80.61x
thundervalleyresort.com 2.12% 79.92x
sapcenter.com 1.73% 79.61x
sparetheair.org 2.00% 78.21x
beachboardwalk.com 4.19% 76.96x
meneds.com 1.08% 76.95x
ebparks.org 3.76% 76.44x
cachecreek.com 1.05% 76.06x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 5.18% 34.26x
Southern California Cluster 2.43% 26.08x
San Francisco Bay Area Cluster 38.11% 21.56x
Los Angeles Cluster 0.91% 20.75x
Southern California Tourism 8.04% 20.18x
Northern California Cluster 21.27% 19.22x
Tahoe & Reno Tourism 6.04% 18.19x
Central California Cluster 9.28% 17.68x
California Universities 9.46% 17.15x
Action Sports 1.90% 13.07x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female