SANTA CRUZ TRIP PLANNERS

Audience Size: 3.5 Million Devices

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Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest	Composition	Index
Tahoe Skiers and Snowboarders	36.70%	17.65x
California Skiers and Snowboarders	28.62%	12.92x
California Trip Planners	26.13%	12.84x
San Diego Activities Researchers	18.62%	11.80x
Montana and Idaho Trip Planners	22.39%	11.59x
Oregon Trip Planners	22.77%	11.53x
Ride Share Drivers	21.63%	11.27x
San Diego Trip Planners	23.24%	11.24x
Dance Clothing Shoppers	21.89%	11.16x
Thrift Store Shoppers	20.33%	10.73x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Gap.

Location	Composition	Index
Gap	0.01%	1.64x
Buckle	0.01%	1.61x
Victoria's Secret	0.02%	1.48x
Maurices	0.02%	1.30x
Journeys	0.01%	1.26x
Old Navy	0.02%	1.24x
Carhartt	0.13%	1.11x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is westwinddi.com.

Website	Composition	Index
westwinddi.com	4.03%	33.63x
sutterhealth.org	1.73%	27.40x
kion546.com	2.47%	26.97x
santacruzsentinel.com	2.77%	24.65x
calottery.com	1.25%	24.23x
oregonstateparks.org	1.12%	21.85x
visitcalifornia.com	1.87%	21.59x
californiathroughmylens.com	1.47%	19.14x
traveloregon.com	1.24%	18.83x
flysfo.com	1.40%	18.09x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity	Composition	Index
San Francisco Tourism	0.46%	20.52x
Southern California Cluster	0.14%	19.23x
Southern California Tourism	0.95%	15.62x
Los Angeles Cluster	0.13%	11.81x
California Universities	1.09%	10.28x
Quinceanera Planning	0.02%	9.86x
Drawing & Animation	0.03%	9.39x
National Parks	0.84%	9.24x
Hipster Clothing	0.13%	8.97x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	0.20%	8.76x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female