Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 4.1 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 48.40% 22.95x
San Francisco Trip Planners 37.48% 18.95x
California Trip Planners 38.94% 17.02x
Symphony Music Enthusiasts 29.08% 15.22x
Opera Enthusiasts 11.81% 15.15x
San Diego Trip Planners 32.97% 14.92x
California Skiers and Snowboarders 32.66% 14.37x
San Diego Activities Researchers 26.55% 13.70x
San Francisco Giants Fans 20.69% 13.56x
Santa Monica Trip Planners 33.54% 13.38x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 2.61x
Joe's Jeans 0.01% 2.54x
Levi Strauss 0.03% 2.32x
Calvin Klein 0.02% 2.09x
The North Face 0.04% 2.02x
Forever 21 0.07% 1.78x
Michael Kors 0.03% 1.70x
Saint Laurent Paris 0.02% 1.68x
Everlane 0.00% 1.67x
Uniqlo 0.02% 1.64x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is castatefair.org.

Website Composition Index
castatefair.org 1.89% 89.87x
beachboardwalk.com 3.52% 87.40x
santacruz.org 2.07% 86.82x
ebparks.org 3.05% 82.67x
seemonterey.com 4.21% 79.90x
sapcenter.com 1.43% 78.69x
westwinddi.com 2.50% 74.66x
thetech.org 1.32% 74.37x
pge.com 4.67% 74.05x
sparetheair.org 2.27% 72.70x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 5.14% 25.27x
Southern California Cluster 2.74% 19.29x
San Francisco Bay Area Cluster 32.60% 18.04x
Northern California Cluster 18.11% 16.65x
Southern California Tourism 8.06% 15.09x
Los Angeles Cluster 0.93% 15.01x
Tahoe & Reno Tourism 5.82% 14.72x
Central California Cluster 7.59% 14.53x
California Universities 9.42% 13.37x
Los Angeles Tourism 11.21% 10.29x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female