Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 6.6 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 45.34% 20.74x
California Trip Planners 34.85% 15.66x
San Diego Trip Planners 31.37% 14.53x
San Diego Activities Researchers 24.70% 14.46x
California Skiers and Snowboarders 33.39% 14.31x
Symphony Music Enthusiasts 29.87% 13.57x
San Francisco Trip Planners 32.15% 13.56x
South West State Fair Visitors 39.18% 13.21x
Oregon Trip Planners 26.02% 13.13x
San Francisco Activities Researchers 22.52% 13.06x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.47x
The North Face 0.01% 1.41x
Madewell 0.01% 1.38x
Forever 21 0.03% 1.34x
Free People 0.01% 1.33x
Hollister 0.02% 1.33x
H&M 0.03% 1.30x
American Apparel 0.01% 1.29x
Zumiez 0.04% 1.27x
Coach 0.02% 1.23x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is castatefair.org.

Website Composition Index
castatefair.org 1.19% 43.16x
beachboardwalk.com 1.99% 41.97x
ebparks.org 1.84% 41.58x
seemonterey.com 1.93% 39.38x
caltrain.com 2.48% 37.28x
pge.com 1.85% 36.92x
kion546.com 4.65% 35.27x
westwinddi.com 1.17% 34.63x
pgecurrents.com 1.74% 34.03x
funcheap.com 3.06% 33.56x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 1.18% 19.02x
Southern California Cluster 0.58% 17.73x
Southern California Tourism 3.26% 15.71x
Los Angeles Cluster 0.33% 13.95x
San Francisco Bay Area Cluster 21.62% 13.34x
California Universities 3.53% 12.08x
Northern California Cluster 13.53% 11.95x
Central California Cluster 6.44% 11.39x
Tahoe & Reno Tourism 3.21% 10.57x
National Parks 1.55% 9.97x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female