SANTA CRUZ TRIP PLANNERS

Audience Size: 3.7 Million Devices

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Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest	Composition	Index
Tahoe Skiers and Snowboarders	48.23%	24.31x
San Francisco Trip Planners	40.25%	17.79x
California Trip Planners	36.94%	17.76x
Symphony Music Enthusiasts	33.46%	16.26x
California Skiers and Snowboarders	30.00%	15.49x
Opera Enthusiasts	27.36%	15.40x
San Diego Trip Planners	35.17%	14.44x
San Diego Activities Researchers	24.18%	14.39x
San Francisco Giants Fans	19.88%	13.25x
Los Angeles Activities Researchers	21.82%	13.12x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.21%	1.09x
Mens Wearhouse	0.33%	1.07x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is santacruz.org.

Website	Composition	Index
santacruz.org	1.81%	84.11x
castatefair.org	1.74%	80.73x
westwinddi.com	2.11%	74.26x
sapcenter.com	1.63%	74.07x
ebparks.org	3.37%	73.67x
beachboardwalk.com	3.82%	73.36x
thundervalleyresort.com	2.17%	72.79x
sparetheair.org	2.03%	72.68x
seemonterey.com	4.38%	71.94x
cachecreek.com	1.08%	68.93x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity	Composition	Index
San Francisco Tourism	5.33%	28.21x
Southern California Cluster	2.59%	21.20x
San Francisco Bay Area Cluster	36.19%	18.61x
Northern California Cluster	20.13%	17.39x
Southern California Tourism	8.09%	16.57x
Tahoe & Reno Tourism	6.12%	15.63x
Central California Cluster	8.60%	15.53x
California Universities	9.60%	14.20x
Action Sports	2.09%	10.66x
Los Angeles Tourism	11.82%	10.47x

Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female