Dstillery Audiences

SANTA CRUZ TRIP PLANNERS

Audience Size: 4.9 Million Devices

Explore the Santa Cruz Trip Planners Audience

Below you'll find more information about the Santa Cruz Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Santa Cruz Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Cruz Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Cruz Trip Planners audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 50.89% 26.39x
California Trip Planners 38.87% 19.31x
South West State Fair Visitors 43.07% 17.72x
San Diego Trip Planners 33.49% 17.46x
Symphony Music Enthusiasts 34.94% 17.03x
San Francisco Trip Planners 38.00% 16.97x
California Skiers and Snowboarders 35.01% 16.83x
San Diego Activities Researchers 29.13% 16.69x
Opera Enthusiasts 31.18% 15.62x
Los Angeles Activities Researchers 25.39% 15.47x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Cruz Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Cruz Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.00x
Patagonia 0.01% 2.15x
Uniqlo 0.03% 2.10x
Zara 0.03% 1.69x
REI 0.02% 1.63x
Hollister 0.06% 1.50x
Bonobos 0.01% 1.49x
Forever 21 0.06% 1.47x
Gymboree 0.06% 1.47x
Hugo Boss 0.04% 1.45x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Cruz Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Cruz Trip Planners audience is castatefair.org.

Website Composition Index
castatefair.org 1.49% 54.43x
beachboardwalk.com 2.54% 51.62x
ebparks.org 2.32% 50.58x
seemonterey.com 2.51% 48.14x
kion546.com 5.62% 44.14x
pge.com 2.31% 43.36x
caltrain.com 3.16% 43.13x
westwinddi.com 1.13% 43.03x
thundervalleyresort.com 1.06% 42.80x
visitredwoods.com 1.03% 40.71x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Cruz Trip Planners audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 1.82% 24.00x
Southern California Cluster 0.90% 20.61x
Southern California Tourism 4.46% 17.46x
San Francisco Bay Area Cluster 29.86% 15.97x
Los Angeles Cluster 0.42% 15.25x
Northern California Cluster 17.97% 14.53x
Central California Cluster 8.57% 13.42x
California Universities 4.93% 13.38x
Tahoe & Reno Tourism 4.23% 12.53x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.13% 11.02x
Composition Percentage: The overlap percentage between the Santa Cruz Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Cruz Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Cruz Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female