Dstillery Audiences

SANTA MONICA TRIP PLANNERS

Audience Size: 4.8 Million Devices

Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 20.52% 10.42x
Los Angeles Trip Planners 24.14% 9.64x
Los Angeles Mass Transit Commuters 25.26% 9.44x
California Skiers and Snowboarders 15.03% 8.58x
San Diego Trip Planners 16.32% 8.14x
Santa Cruz Trip Planners 14.05% 7.87x
Las Vegas Nightlife Researchers 16.08% 7.43x
Tahoe Skiers and Snowboarders 11.01% 7.32x
Luxury Boutique Hotel Researchers 13.69% 6.84x
China Trip Planners 13.55% 6.79x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.42x
Express 0.01% 1.36x
White House Black Market 0.01% 1.36x
Old Navy 0.01% 1.19x
Victoria's Secret 0.01% 1.15x
Journeys 0.01% 1.03x
Carhartt 0.08% 0.79x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.

Website Composition Index
discoverlosangeles.com 3.14% 28.60x
hornblower.com 1.22% 20.30x
portosbakery.com 1.02% 12.63x
lamag.com 5.14% 10.61x
la.curbed.com 2.11% 10.44x
sixflags.com 1.52% 10.09x
livebeaches.com 1.02% 9.74x
mommypoppins.com 1.18% 8.23x
caesars.com 1.49% 8.23x
losangeles.cbslocal.com 12.50% 7.92x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.70% 14.29x
Southern California Cluster 0.06% 12.54x
San Francisco Tourism 0.18% 10.10x
Mid-Atlantic Beaches 0.12% 7.74x
Drawing & Animation 0.02% 7.45x
California Universities 0.62% 7.34x
Los Angeles Cluster 0.12% 7.30x
Los Angeles Tourism 3.48% 6.73x
Hipster Clothing 0.07% 6.34x
Russia Cluster 0.21% 6.28x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female