SANTA MONICA TRIP PLANNERS

Audience Size: 4.3 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	17.04%	33.50x
Los Angeles Trip Planners	20.69%	28.59x
San Diego Trip Planners	12.37%	27.72x
Ballet Enthusiasts	12.98%	25.03x
Tahoe Skiers and Snowboarders	11.76%	24.28x
Las Vegas Nightlife Researchers	12.78%	24.17x
Thrift Store Shoppers	10.55%	24.07x
California Skiers and Snowboarders	16.43%	24.04x
Fast Fashion Shoppers	14.00%	22.98x
China Trip Planners	10.34%	22.57x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.02%	1.49x
Victoria's Secret	0.01%	1.34x
Maurices	0.01%	1.05x
Old Navy	0.02%	1.01x
Carhartt	0.13%	0.84x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.

Website	Composition	Index
discoverlosangeles.com	3.95%	29.60x
hornblower.com	1.28%	18.28x
visitcalifornia.com	1.46%	16.32x
californiathroughmylens.com	1.13%	15.70x
hdontap.com	1.11%	15.56x
sandiego.org	1.19%	14.51x
la.curbed.com	3.39%	10.73x
ritzcarlton.com	1.72%	10.56x
portosbakery.com	1.02%	10.48x
whimsysoul.com	1.09%	10.13x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Los Angeles Tourism.

Content Affinity	Composition	Index
Los Angeles Tourism	3.45%	15.86x
Los Angeles Cluster	0.13%	14.30x
Fashion & Retail	2.43%	14.16x
Furniture & Home Improvement	2.03%	12.16x
Mid-Atlantic Beaches	0.14%	11.05x
MBA Education	1.22%	10.94x
Science Education & Resources	3.04%	10.56x
Business News & Information Readers	1.42%	10.40x
Historical Information - Museums & Libraries	1.42%	9.69x
New York City Real Estate Research Cluster	2.23%	9.39x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female