SANTA MONICA TRIP PLANNERS

Audience Size: 5.8 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	39.29%	25.62x
Los Angeles Trip Planners	40.55%	23.59x
Los Angeles Mass Transit Commuters	40.44%	21.42x
California Skiers and Snowboarders	32.95%	21.13x
San Diego Trip Planners	34.88%	20.81x
San Diego Activities Researchers	23.25%	18.06x
Las Vegas Nightlife Researchers	27.78%	17.99x
Los Angeles Activities Researchers	22.97%	17.41x
Men's Suit Shoppers	25.97%	17.32x
Tahoe Skiers and Snowboarders	27.46%	17.25x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	4.56x
Uniqlo	0.02%	2.89x
REI	0.02%	2.51x
Free People	0.03%	2.50x
Madewell	0.03%	2.37x
Zara	0.03%	2.36x
Tommy Bahama	0.02%	2.33x
American Apparel	0.03%	2.31x
Armani	0.03%	2.22x
Hugo Boss	0.03%	1.93x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is metro.net.

Website	Composition	Index
metro.net	2.13%	44.60x
santamonica.com	1.41%	40.86x
discoverlosangeles.com	4.70%	39.11x
rosebowlstadium.com	1.11%	37.03x
catalinachamber.com	1.37%	35.44x
surfcityusa.com	1.42%	34.36x
visitcatalinaisland.com	1.68%	33.90x
knotts.com	1.83%	32.22x
lapl.org	1.77%	30.84x
ocfair.com	2.16%	30.48x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	5.95%	23.50x
Southern California Cluster	0.95%	21.79x
Los Angeles Cluster	0.58%	20.45x
San Francisco Tourism	1.45%	17.95x
Los Angeles Tourism	14.25%	15.26x
California Universities	5.16%	13.21x
Mid-Atlantic Beaches	0.26%	13.16x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media)	0.12%	10.28x
Quinceanera Planning	0.03%	8.91x
Los Angeles News	23.80%	8.83x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female