SANTA MONICA TRIP PLANNERS

Audience Size: 3.3 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	41.14%	25.01x
Los Angeles Trip Planners	42.51%	24.26x
Los Angeles Mass Transit Commuters	40.32%	22.25x
San Diego Trip Planners	38.31%	20.63x
California Skiers and Snowboarders	33.43%	19.28x
Las Vegas Nightlife Researchers	29.29%	17.89x
San Diego Activities Researchers	24.96%	17.77x
Los Angeles Activities Researchers	26.62%	17.19x
Men's Suit Shoppers	27.00%	17.01x
Tahoe Skiers and Snowboarders	25.75%	16.59x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Joe's Jeans.

Location	Composition	Index
Joe's Jeans	0.01%	3.91x
Lorna Jane	0.01%	2.74x
Topshop	0.04%	2.70x
Supreme	0.03%	2.46x
Everlane	0.01%	2.26x
Saint Laurent Paris	0.02%	2.13x
American Apparel	0.08%	1.92x
Intermix	0.02%	1.78x
Zara	0.05%	1.70x
Urban Outfitters	0.09%	1.70x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is westsiderentals.com.

Website	Composition	Index
westsiderentals.com	1.71%	57.07x
hollywoodbowl.com	2.94%	56.32x
discoverlosangeles.com	6.13%	53.32x
metro.net	7.16%	52.20x
burkewilliamsspa.com	1.13%	51.47x
santamonica.com	2.72%	49.50x
skirball.org	1.31%	48.79x
laphil.com	1.27%	47.86x
lacity.org	1.09%	46.26x
lalive.com	1.62%	43.65x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	11.84%	22.76x
Southern California Cluster	2.66%	21.19x
Los Angeles Cluster	1.05%	21.19x
San Francisco Tourism	3.14%	16.81x
Los Angeles Tourism	20.81%	16.74x
California Universities	8.47%	14.00x
Mid-Atlantic Beaches	0.36%	11.68x
Washington D.C. Hotels	0.01%	11.37x
Hipster Clothing	0.64%	11.07x
Higher-End Fashion Brands	1.29%	10.73x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female