SANTA MONICA TRIP PLANNERS

Audience Size: 4.2 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	47.74%	22.47x
Los Angeles Trip Planners	49.56%	21.90x
Los Angeles Mass Transit Commuters	44.39%	21.12x
San Diego Trip Planners	41.96%	19.21x
Las Vegas Nightlife Researchers	33.63%	16.21x
California Skiers and Snowboarders	36.59%	16.01x
San Francisco Trip Planners	31.69%	15.98x
Thrift Store Shoppers	26.03%	14.72x
Tahoe Skiers and Snowboarders	28.50%	14.21x
Santa Cruz Trip Planners	28.57%	13.69x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.02%	3.68x
Joe's Jeans	0.01%	2.85x
Michael Kors	0.04%	2.41x
Everlane	0.00%	2.25x
Zara	0.05%	2.12x
Madewell	0.03%	2.06x
Patagonia	0.02%	2.06x
Saint Laurent Paris	0.02%	1.96x
Urban Outfitters	0.07%	1.91x
Hugo Boss	0.03%	1.87x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is portosbakery.com.

Website	Composition	Index
portosbakery.com	1.40%	70.50x
hollywoodbowl.com	4.33%	68.26x
santamonica.com	2.56%	64.92x
skirball.org	1.29%	63.84x
discoverlosangeles.com	10.34%	63.33x
thebroad.org	1.05%	58.72x
westsiderentals.com	2.58%	58.65x
metro.net	8.39%	58.16x
lalive.com	1.49%	56.99x
laphil.com	1.83%	54.25x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	13.82%	23.30x
Southern California Cluster	3.56%	21.34x
Los Angeles Cluster	1.46%	20.19x
Los Angeles Tourism	23.52%	20.18x
San Francisco Tourism	4.04%	17.71x
California Universities	10.39%	13.44x
Washington D.C. Hotels	0.04%	12.70x
Hipster Clothing	0.92%	11.91x
Higher-End Fashion Brands	2.39%	11.16x
Los Angeles News	22.19%	10.37x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male