Dstillery Audiences

SANTA MONICA TRIP PLANNERS

Audience Size: 5.2 Million Devices

Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 31.28% 16.29x
Los Angeles Trip Planners 31.32% 14.17x
San Diego Trip Planners 25.09% 13.56x
Los Angeles Mass Transit Commuters 30.73% 12.93x
Las Vegas Nightlife Researchers 22.34% 12.17x
California Skiers and Snowboarders 25.13% 12.11x
Tahoe Skiers and Snowboarders 21.72% 11.25x
Santa Cruz Trip Planners 24.85% 11.15x
San Diego Activities Researchers 17.59% 11.12x
Luxury Boutique Hotel Researchers 17.88% 10.71x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.65x
H&M 0.01% 1.64x
Gap 0.02% 1.55x
Banana Republic 0.02% 1.54x
American Eagle Outfitters 0.02% 1.45x
Zumiez 0.02% 1.43x
Forever 21 0.01% 1.42x
Michael Kors 0.01% 1.40x
Lane Bryant 0.01% 1.40x
LOFT 0.02% 1.36x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.

Website Composition Index
discoverlosangeles.com 6.13% 34.59x
lafd.org 1.22% 24.92x
californiathroughmylens.com 1.85% 21.69x
hornblower.com 1.08% 21.33x
hikespeak.com 1.42% 21.21x
uclahealth.org 2.20% 20.16x
visitcalifornia.com 3.12% 20.07x
calottery.com 2.28% 19.91x
sandiego.org 2.48% 18.11x
hdontap.com 1.28% 17.01x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.47% 20.85x
Southern California Cluster 0.36% 18.37x
Los Angeles Cluster 0.29% 15.95x
San Francisco Tourism 0.63% 14.59x
Mid-Atlantic Beaches 0.19% 12.05x
California Universities 2.27% 11.92x
Los Angeles Tourism 9.15% 11.03x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 9.13x
Meeting Planning & Hotels 0.30% 8.18x
London Tourism 0.05% 7.94x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female