Explore the Santa Monica Trip Planners Audience
Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.
INTERESTS
The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 20.52% | 10.42x |
| Los Angeles Trip Planners | 24.14% | 9.64x |
| Los Angeles Mass Transit Commuters | 25.26% | 9.44x |
| California Skiers and Snowboarders | 15.03% | 8.58x |
| San Diego Trip Planners | 16.32% | 8.14x |
| Santa Cruz Trip Planners | 14.05% | 7.87x |
| Las Vegas Nightlife Researchers | 16.08% | 7.43x |
| Tahoe Skiers and Snowboarders | 11.01% | 7.32x |
| Luxury Boutique Hotel Researchers | 13.69% | 6.84x |
| China Trip Planners | 13.55% | 6.79x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.01% | 1.42x |
| Express | 0.01% | 1.36x |
| White House Black Market | 0.01% | 1.36x |
| Old Navy | 0.01% | 1.19x |
| Victoria's Secret | 0.01% | 1.15x |
| Journeys | 0.01% | 1.03x |
| Carhartt | 0.08% | 0.79x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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WEBSITES
The Santa Monica Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.
| Website | Composition | Index |
| discoverlosangeles.com | 3.14% | 28.60x |
| hornblower.com | 1.22% | 20.30x |
| portosbakery.com | 1.02% | 12.63x |
| lamag.com | 5.14% | 10.61x |
| la.curbed.com | 2.11% | 10.44x |
| sixflags.com | 1.52% | 10.09x |
| livebeaches.com | 1.02% | 9.74x |
| mommypoppins.com | 1.18% | 8.23x |
| caesars.com | 1.49% | 8.23x |
| losangeles.cbslocal.com | 12.50% | 7.92x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.70% | 14.29x |
| Southern California Cluster | 0.06% | 12.54x |
| San Francisco Tourism | 0.18% | 10.10x |
| Mid-Atlantic Beaches | 0.12% | 7.74x |
| Drawing & Animation | 0.02% | 7.45x |
| California Universities | 0.62% | 7.34x |
| Los Angeles Cluster | 0.12% | 7.30x |
| Los Angeles Tourism | 3.48% | 6.73x |
| Hipster Clothing | 0.07% | 6.34x |
| Russia Cluster | 0.21% | 6.28x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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