Dstillery Audiences

SANTA MONICA TRIP PLANNERS

Audience Size: 5.1 Million Devices

Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 40.80% 26.18x
Los Angeles Trip Planners 40.55% 24.34x
San Diego Trip Planners 35.86% 22.26x
California Skiers and Snowboarders 34.10% 21.68x
Los Angeles Mass Transit Commuters 39.95% 21.68x
Las Vegas Nightlife Researchers 29.74% 18.87x
San Diego Activities Researchers 25.17% 18.60x
Tahoe Skiers and Snowboarders 28.55% 18.34x
Men's Suit Shoppers 27.31% 17.58x
Los Angeles Activities Researchers 23.66% 17.36x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Supreme.

Location Composition Index
Supreme 0.02% 3.68x
Lorna Jane 0.01% 2.83x
Topshop 0.05% 2.75x
Everlane 0.01% 2.43x
Uniqlo 0.03% 2.36x
Saint Laurent Paris 0.02% 2.27x
Bonobos 0.15% 2.05x
American Apparel 0.05% 1.85x
Intermix 0.01% 1.83x
Zara 0.04% 1.83x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is hollywoodbowl.com.

Website Composition Index
hollywoodbowl.com 1.24% 47.15x
metro.net 3.03% 46.97x
santamonica.com 1.62% 43.40x
discoverlosangeles.com 2.78% 42.80x
rosebowlstadium.com 1.33% 38.41x
catalinachamber.com 1.62% 37.60x
visitcatalinaisland.com 2.02% 35.37x
knotts.com 2.29% 34.86x
getty.edu 1.38% 33.73x
surfcityusa.com 1.67% 33.67x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 6.95% 22.93x
Southern California Cluster 1.21% 21.21x
Los Angeles Cluster 0.58% 20.60x
San Francisco Tourism 1.81% 17.69x
Los Angeles Tourism 13.89% 15.10x
California Universities 5.49% 13.83x
Mid-Atlantic Beaches 0.33% 13.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 10.23x
Hipster Clothing 0.37% 9.88x
Higher-End Fashion Brands 0.53% 9.29x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female