Dstillery Audiences

SANTA MONICA TRIP PLANNERS

Audience Size: 4.2 Million Devices

Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 47.74% 22.47x
Los Angeles Trip Planners 49.56% 21.90x
Los Angeles Mass Transit Commuters 44.39% 21.12x
San Diego Trip Planners 41.96% 19.21x
Las Vegas Nightlife Researchers 33.63% 16.21x
California Skiers and Snowboarders 36.59% 16.01x
San Francisco Trip Planners 31.69% 15.98x
Thrift Store Shoppers 26.03% 14.72x
Tahoe Skiers and Snowboarders 28.50% 14.21x
Santa Cruz Trip Planners 28.57% 13.69x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.68x
Joe's Jeans 0.01% 2.85x
Michael Kors 0.04% 2.41x
Everlane 0.00% 2.25x
Zara 0.05% 2.12x
Madewell 0.03% 2.06x
Patagonia 0.02% 2.06x
Saint Laurent Paris 0.02% 1.96x
Urban Outfitters 0.07% 1.91x
Hugo Boss 0.03% 1.87x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is portosbakery.com.

Website Composition Index
portosbakery.com 1.40% 70.50x
hollywoodbowl.com 4.33% 68.26x
santamonica.com 2.56% 64.92x
skirball.org 1.29% 63.84x
discoverlosangeles.com 10.34% 63.33x
thebroad.org 1.05% 58.72x
westsiderentals.com 2.58% 58.65x
metro.net 8.39% 58.16x
lalive.com 1.49% 56.99x
laphil.com 1.83% 54.25x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 13.82% 23.30x
Southern California Cluster 3.56% 21.34x
Los Angeles Cluster 1.46% 20.19x
Los Angeles Tourism 23.52% 20.18x
San Francisco Tourism 4.04% 17.71x
California Universities 10.39% 13.44x
Washington D.C. Hotels 0.04% 12.70x
Hipster Clothing 0.92% 11.91x
Higher-End Fashion Brands 2.39% 11.16x
Los Angeles News 22.19% 10.37x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male