Explore the Santa Monica Trip Planners Audience
Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.
INTERESTS
The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 14.55% | 10.48x |
| Los Angeles Mass Transit Commuters | 22.82% | 10.03x |
| Los Angeles Trip Planners | 18.90% | 9.39x |
| San Diego Trip Planners | 10.35% | 6.64x |
| Las Vegas Nightlife Researchers | 11.49% | 6.47x |
| China Trip Planners | 9.94% | 6.45x |
| California Skiers and Snowboarders | 10.85% | 6.30x |
| Online Content Creators | 0.35% | 6.28x |
| Lunar New Year Researchers | 4.93% | 6.08x |
| New York City Events Researchers | 6.79% | 6.00x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.03% | 1.55x |
| H&M | 0.02% | 1.50x |
| Old Navy | 0.05% | 1.49x |
| Coach | 0.01% | 1.49x |
| Eddie Bauer | 0.01% | 1.44x |
| Jos A. Bank Clothiers | 0.02% | 1.42x |
| LOFT | 0.03% | 1.40x |
| Express | 0.03% | 1.37x |
| J. Crew | 0.02% | 1.35x |
| Gap | 0.02% | 1.33x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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WEBSITES
The Santa Monica Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.
| Website | Composition | Index |
| discoverlosangeles.com | 4.74% | 34.68x |
| hdontap.com | 1.03% | 20.24x |
| hornblower.com | 1.03% | 19.22x |
| whimsysoul.com | 1.03% | 16.40x |
| bncollege.com | 2.65% | 10.02x |
| lamag.com | 5.42% | 9.45x |
| hebbarskitchen.com | 1.64% | 9.11x |
| mommypoppins.com | 4.60% | 8.61x |
| vegrecipesofindia.com | 1.31% | 7.60x |
| losangeles.cbslocal.com | 6.74% | 7.56x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.20% | 16.81x |
| Los Angeles Tourism | 1.44% | 13.09x |
| Los Angeles Cluster | 0.06% | 12.98x |
| Mid-Atlantic Beaches | 0.03% | 12.75x |
| California Universities | 0.12% | 9.08x |
| Russia Cluster | 0.35% | 7.85x |
| San Francisco Tourism | 0.04% | 7.84x |
| Retail Industry News | 0.02% | 6.04x |
| Jokes & Riddles | 0.02% | 5.88x |
| India Cluster | 1.38% | 4.96x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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