SANTA MONICA TRIP PLANNERS

Audience Size: 6.3 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	39.26%	17.31x
Los Angeles Trip Planners	38.22%	16.26x
Los Angeles Mass Transit Commuters	37.72%	15.25x
San Diego Trip Planners	31.96%	14.97x
California Skiers and Snowboarders	32.58%	14.09x
Las Vegas Nightlife Researchers	26.54%	13.07x
Tahoe Skiers and Snowboarders	26.48%	12.31x
Santa Cruz Trip Planners	26.52%	12.22x
Los Angeles Activities Researchers	22.19%	12.20x
Men's Suit Shoppers	24.70%	12.08x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	4.08x
Uniqlo	0.03%	2.73x
Saint Laurent Paris	0.01%	2.31x
American Apparel	0.04%	2.29x
Armani	0.03%	2.09x
Hugo Boss	0.04%	2.02x
Free People	0.03%	2.00x
Zara	0.03%	1.96x
Madewell	0.03%	1.94x
Patagonia	0.01%	1.87x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is metro.net.

Website	Composition	Index
metro.net	1.51%	33.59x
santamonica.com	1.04%	32.09x
discoverlosangeles.com	5.95%	30.73x
catalinachamber.com	1.03%	27.89x
surfcityusa.com	1.08%	27.72x
visitcatalinaisland.com	1.23%	26.88x
lapl.org	1.33%	26.11x
knotts.com	1.41%	25.38x
ocfair.com	1.70%	25.23x
beachboardwalk.com	1.14%	23.96x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	4.43%	18.40x
Southern California Cluster	0.67%	16.99x
Los Angeles Cluster	0.42%	16.11x
San Francisco Tourism	0.98%	14.07x
Los Angeles Tourism	12.37%	11.91x
California Universities	3.82%	11.04x
Mid-Atlantic Beaches	0.21%	10.71x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media)	0.08%	8.31x
Quinceanera Planning	0.03%	8.11x
Los Angeles News	20.56%	7.57x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female