SANTA MONICA TRIP PLANNERS

Audience Size: 3.8 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	46.76%	31.60x
Los Angeles Trip Planners	46.84%	30.94x
Los Angeles Mass Transit Commuters	42.95%	29.05x
San Diego Trip Planners	39.26%	27.09x
California Skiers and Snowboarders	32.52%	26.18x
Los Angeles Activities Researchers	26.21%	24.72x
San Diego Activities Researchers	26.06%	23.94x
Men's Suit Shoppers	27.50%	23.13x
Las Vegas Nightlife Researchers	32.58%	22.27x
Tahoe Skiers and Snowboarders	25.97%	21.35x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.47%	1.16x
Jos A. Bank Clothiers	0.27%	1.10x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is hollywoodbowl.com.

Website	Composition	Index
hollywoodbowl.com	3.51%	70.39x
westsiderentals.com	2.07%	69.93x
discoverlosangeles.com	7.59%	68.15x
santamonica.com	2.60%	63.68x
burkewilliamsspa.com	1.35%	62.39x
skirball.org	1.33%	62.32x
lafd.org	1.01%	59.91x
metro.net	8.77%	59.17x
laphil.com	1.55%	58.60x
lalive.com	1.58%	54.85x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	12.02%	28.79x
Southern California Cluster	2.69%	26.68x
Los Angeles Tourism	21.77%	21.82x
San Francisco Tourism	3.41%	21.50x
California Universities	9.57%	16.50x
Higher-End Fashion Brands	1.67%	13.58x
Action Sports	1.88%	11.85x
Los Angeles News	24.80%	10.74x
European Museums, Restaurants & Events	2.66%	10.70x
Beauty & Cosmetics	2.35%	9.55x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female