Explore the Santa Monica Trip Planners Audience
Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.
INTERESTS
The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 16.90% | 11.50x |
| Los Angeles Mass Transit Commuters | 22.06% | 10.90x |
| Los Angeles Trip Planners | 20.03% | 10.65x |
| San Diego Trip Planners | 13.65% | 8.74x |
| California Skiers and Snowboarders | 15.19% | 8.44x |
| Las Vegas Nightlife Researchers | 12.69% | 7.98x |
| Santa Cruz Trip Planners | 14.57% | 7.71x |
| China Trip Planners | 10.64% | 7.60x |
| Flight and Hotel Shoppers | 9.83% | 7.45x |
| Tahoe Skiers and Snowboarders | 11.60% | 7.33x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 1.61x |
| Old Navy | 0.01% | 1.11x |
| Journeys | 0.01% | 1.11x |
| The Childrens Place | 0.01% | 1.06x |
| Victoria's Secret | 0.01% | 0.98x |
| Carhartt | 0.06% | 0.82x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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WEBSITES
The Santa Monica Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.
| Website | Composition | Index |
| discoverlosangeles.com | 2.89% | 37.11x |
| hornblower.com | 1.02% | 23.74x |
| portosbakery.com | 1.09% | 14.12x |
| lamag.com | 4.99% | 11.75x |
| la.curbed.com | 1.33% | 10.74x |
| mommypoppins.com | 3.89% | 9.08x |
| losangeles.cbslocal.com | 9.16% | 8.08x |
| whiskaffair.com | 1.40% | 7.69x |
| vegrecipesofindia.com | 1.55% | 6.75x |
| worldpopulationreview.com | 7.92% | 6.72x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.46% | 18.86x |
| Southern California Cluster | 0.03% | 17.89x |
| San Francisco Tourism | 0.09% | 13.23x |
| Mid-Atlantic Beaches | 0.10% | 11.27x |
| Los Angeles Cluster | 0.08% | 9.40x |
| Los Angeles Tourism | 2.33% | 9.09x |
| California Universities | 0.38% | 8.97x |
| Russia Cluster | 0.25% | 8.54x |
| Hipster Clothing | 0.03% | 7.99x |
| Meeting Planning & Hotels | 0.08% | 6.35x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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