Dstillery Audiences

SANTA MONICA TRIP PLANNERS

Audience Size: 5.1 Million Devices

Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 26.09% 15.02x
Los Angeles Trip Planners 25.84% 13.30x
San Diego Trip Planners 21.60% 12.21x
Los Angeles Mass Transit Commuters 26.48% 11.87x
California Skiers and Snowboarders 20.98% 10.93x
Las Vegas Nightlife Researchers 19.63% 10.85x
Tahoe Skiers and Snowboarders 18.46% 10.20x
Santa Cruz Trip Planners 21.55% 10.16x
Luxury Boutique Hotel Researchers 16.62% 9.95x
San Diego Activities Researchers 14.14% 9.79x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.10% 0.96x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.

Website Composition Index
discoverlosangeles.com 4.16% 32.54x
calottery.com 1.28% 19.36x
californiathroughmylens.com 1.20% 19.05x
visitcalifornia.com 1.97% 18.71x
hdontap.com 1.35% 18.08x
uclahealth.org 1.25% 17.63x
sandiego.org 1.58% 16.87x
la.curbed.com 3.96% 12.63x
ritzcarlton.com 2.27% 12.16x
lamag.com 4.97% 10.77x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.56% 21.34x
Southern California Cluster 0.22% 18.59x
Los Angeles Cluster 0.19% 17.20x
San Francisco Tourism 0.42% 14.28x
Mid-Atlantic Beaches 0.17% 12.56x
California Universities 1.47% 11.41x
Los Angeles Tourism 6.65% 10.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 9.08x
Drawing & Animation 0.03% 8.91x
Higher-End Fashion Brands 0.13% 8.54x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female