Dstillery Audiences

SANTA MONICA TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 46.00% 48.68x
Los Angeles Trip Planners 47.25% 47.88x
Los Angeles Mass Transit Commuters 43.88% 42.44x
California Skiers and Snowboarders 33.64% 40.36x
San Diego Trip Planners 39.35% 39.93x
Los Angeles Activities Researchers 28.11% 34.46x
San Diego Activities Researchers 26.41% 33.60x
Men's Suit Shoppers 28.69% 32.25x
Las Vegas Nightlife Researchers 32.29% 31.46x
Tahoe Skiers and Snowboarders 25.48% 30.39x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 4.98x
Lorna Jane 0.02% 4.77x
Everlane 0.02% 3.28x
Supreme 0.03% 3.00x
Topshop 0.05% 2.84x
Uniqlo 0.05% 2.22x
American Apparel 0.08% 2.08x
Bonobos 0.15% 2.04x
Club Monaco 0.03% 2.02x
Intermix 0.02% 1.96x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is westsiderentals.com.

Website Composition Index
westsiderentals.com 1.38% 50.25x
hollywoodbowl.com 2.39% 49.39x
metro.net 5.75% 46.88x
discoverlosangeles.com 4.86% 46.28x
santamonica.com 2.46% 43.48x
skirball.org 1.17% 42.57x
laphil.com 1.05% 42.40x
lalive.com 1.43% 38.34x
thetollroads.com 1.71% 36.99x
catalinachamber.com 2.19% 36.35x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 14.83% 36.07x
Southern California Cluster 2.93% 33.71x
Los Angeles Cluster 1.33% 33.24x
San Francisco Tourism 3.96% 26.47x
Los Angeles Tourism 26.24% 24.67x
California Universities 10.50% 20.36x
Washington D.C. Hotels 0.02% 18.47x
Mid-Atlantic Beaches 0.43% 16.58x
Hipster Clothing 0.80% 15.76x
Higher-End Fashion Brands 1.54% 15.34x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female