Dstillery Audiences

SANTA MONICA TRIP PLANNERS

Audience Size: 4.2 Million Devices

Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 50.66% 21.87x
Los Angeles Trip Planners 51.88% 21.46x
Los Angeles Mass Transit Commuters 47.15% 19.73x
San Diego Trip Planners 45.28% 18.56x
San Francisco Trip Planners 34.32% 15.92x
Las Vegas Nightlife Researchers 36.20% 15.81x
California Skiers and Snowboarders 37.03% 15.71x
Thrift Store Shoppers 27.23% 14.62x
Tahoe Skiers and Snowboarders 29.68% 13.89x
China Trip Planners 28.43% 13.18x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.76x
Joe's Jeans 0.01% 2.60x
Michael Kors 0.04% 2.32x
Patagonia 0.01% 2.07x
Calvin Klein 0.01% 2.01x
American Apparel 0.05% 2.01x
Hollister 0.02% 1.98x
Saint Laurent Paris 0.01% 1.92x
Levi Strauss 0.02% 1.91x
Free People 0.02% 1.83x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is smgov.net.

Website Composition Index
smgov.net 0.17% 92.25x
beverlycenter.com 0.15% 86.40x
pacpark.com 0.34% 85.01x
welikela.com 0.14% 84.62x
lacare.org 0.13% 77.27x
visitmarinadelrey.com 0.90% 77.07x
sanpedro.com 0.24% 76.53x
uclahealthcareers.org 0.22% 76.19x
visitanaheim.org 0.16% 75.36x
watermelonfest.org 0.18% 75.01x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 14.38% 23.24x
Southern California Cluster 3.92% 21.03x
Los Angeles Tourism 23.64% 20.92x
Los Angeles Cluster 1.50% 19.43x
San Francisco Tourism 4.31% 17.65x
California Universities 10.88% 13.13x
Hipster Clothing 0.96% 12.43x
Washington D.C. Hotels 0.05% 11.74x
Los Angeles News 19.48% 11.32x
Higher-End Fashion Brands 2.70% 11.19x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999