SANTA MONICA TRIP PLANNERS

Audience Size: 3.9 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	47.32%	22.02x
Los Angeles Trip Planners	47.85%	21.71x
Los Angeles Mass Transit Commuters	44.62%	19.81x
San Diego Trip Planners	41.42%	18.70x
Los Angeles Activities Researchers	28.17%	17.42x
San Diego Activities Researchers	28.17%	16.96x
California Skiers and Snowboarders	35.42%	16.61x
Men's Suit Shoppers	29.52%	16.08x
Las Vegas Nightlife Researchers	33.52%	15.93x
San Francisco Trip Planners	31.63%	15.92x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.03%	3.69x
Joe's Jeans	0.02%	3.45x
Everlane	0.01%	2.72x
American Apparel	0.09%	2.33x
Michael Kors	0.06%	2.26x
Intermix	0.02%	2.09x
Uniqlo	0.03%	2.06x
Levi Strauss	0.03%	2.06x
Supreme	0.02%	2.03x
Zara	0.06%	2.01x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is portosbakery.com.

Website	Composition	Index
portosbakery.com	1.14%	80.23x
discoverlosangeles.com	9.39%	73.34x
hollywoodbowl.com	4.12%	72.92x
santamonica.com	2.57%	70.65x
westsiderentals.com	2.49%	69.60x
skirball.org	1.35%	68.04x
metro.net	8.54%	64.36x
lalive.com	1.50%	63.78x
burkewilliamsspa.com	1.57%	62.26x
lafd.org	1.18%	61.75x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	12.42%	24.23x
Southern California Cluster	2.96%	22.44x
Los Angeles Cluster	1.30%	21.78x
Los Angeles Tourism	22.03%	20.37x
San Francisco Tourism	3.65%	18.79x
California Universities	9.82%	14.16x
Washington D.C. Hotels	0.03%	13.55x
Hipster Clothing	0.86%	12.39x
Higher-End Fashion Brands	1.98%	12.11x
Mid-Atlantic Beaches	0.27%	11.87x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female