Dstillery Audiences

SANTA MONICA TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest Composition Index
California Trip Planners 16.90% 11.50x
Los Angeles Mass Transit Commuters 22.06% 10.90x
Los Angeles Trip Planners 20.03% 10.65x
San Diego Trip Planners 13.65% 8.74x
California Skiers and Snowboarders 15.19% 8.44x
Las Vegas Nightlife Researchers 12.69% 7.98x
Santa Cruz Trip Planners 14.57% 7.71x
China Trip Planners 10.64% 7.60x
Flight and Hotel Shoppers 9.83% 7.45x
Tahoe Skiers and Snowboarders 11.60% 7.33x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.61x
Old Navy 0.01% 1.11x
Journeys 0.01% 1.11x
The Childrens Place 0.01% 1.06x
Victoria's Secret 0.01% 0.98x
Carhartt 0.06% 0.82x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.

Website Composition Index
discoverlosangeles.com 2.89% 37.11x
hornblower.com 1.02% 23.74x
portosbakery.com 1.09% 14.12x
lamag.com 4.99% 11.75x
la.curbed.com 1.33% 10.74x
mommypoppins.com 3.89% 9.08x
losangeles.cbslocal.com 9.16% 8.08x
whiskaffair.com 1.40% 7.69x
vegrecipesofindia.com 1.55% 6.75x
worldpopulationreview.com 7.92% 6.72x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.46% 18.86x
Southern California Cluster 0.03% 17.89x
San Francisco Tourism 0.09% 13.23x
Mid-Atlantic Beaches 0.10% 11.27x
Los Angeles Cluster 0.08% 9.40x
Los Angeles Tourism 2.33% 9.09x
California Universities 0.38% 8.97x
Russia Cluster 0.25% 8.54x
Hipster Clothing 0.03% 7.99x
Meeting Planning & Hotels 0.08% 6.35x
Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female