SANTA MONICA TRIP PLANNERS

Audience Size: 5.1 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	26.09%	15.02x
Los Angeles Trip Planners	25.84%	13.30x
San Diego Trip Planners	21.60%	12.21x
Los Angeles Mass Transit Commuters	26.48%	11.87x
California Skiers and Snowboarders	20.98%	10.93x
Las Vegas Nightlife Researchers	19.63%	10.85x
Tahoe Skiers and Snowboarders	18.46%	10.20x
Santa Cruz Trip Planners	21.55%	10.16x
Luxury Boutique Hotel Researchers	16.62%	9.95x
San Diego Activities Researchers	14.14%	9.79x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Carhartt.

Location	Composition	Index
Carhartt	0.10%	0.96x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.

Website	Composition	Index
discoverlosangeles.com	4.16%	32.54x
calottery.com	1.28%	19.36x
californiathroughmylens.com	1.20%	19.05x
visitcalifornia.com	1.97%	18.71x
hdontap.com	1.35%	18.08x
uclahealth.org	1.25%	17.63x
sandiego.org	1.58%	16.87x
la.curbed.com	3.96%	12.63x
ritzcarlton.com	2.27%	12.16x
lamag.com	4.97%	10.77x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	1.56%	21.34x
Southern California Cluster	0.22%	18.59x
Los Angeles Cluster	0.19%	17.20x
San Francisco Tourism	0.42%	14.28x
Mid-Atlantic Beaches	0.17%	12.56x
California Universities	1.47%	11.41x
Los Angeles Tourism	6.65%	10.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media)	0.04%	9.08x
Drawing & Animation	0.03%	8.91x
Higher-End Fashion Brands	0.13%	8.54x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female