Explore the Santa Monica Trip Planners Audience
Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.
INTERESTS
The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Santa Monica Trip Planners audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 23.09% | 10.71x |
| California Trip Planners | 15.82% | 9.82x |
| Los Angeles Trip Planners | 18.91% | 9.54x |
| San Diego Trip Planners | 11.15% | 6.93x |
| Las Vegas Nightlife Researchers | 10.88% | 6.52x |
| California Skiers and Snowboarders | 11.85% | 6.49x |
| China Trip Planners | 9.14% | 6.33x |
| Sightseeing Travelers | 11.30% | 6.03x |
| Santa Cruz Trip Planners | 10.58% | 5.92x |
| Getaways Researchers | 7.06% | 5.84x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.66x |
| Lululemon | 0.01% | 1.65x |
| LOFT | 0.03% | 1.64x |
| Forever 21 | 0.02% | 1.60x |
| Banana Republic | 0.02% | 1.53x |
| Gymboree | 0.02% | 1.53x |
| Coach | 0.01% | 1.52x |
| White House Black Market | 0.03% | 1.52x |
| Victoria's Secret | 0.04% | 1.49x |
| Michael Kors | 0.01% | 1.46x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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WEBSITES
The Santa Monica Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.
| Website | Composition | Index |
| discoverlosangeles.com | 4.58% | 33.95x |
| hdontap.com | 1.23% | 20.23x |
| californiabeaches.com | 1.17% | 17.98x |
| whimsysoul.com | 1.12% | 15.87x |
| hebbarskitchen.com | 1.34% | 10.74x |
| lamag.com | 5.58% | 9.26x |
| mommypoppins.com | 5.36% | 8.71x |
| whiskaffair.com | 1.00% | 7.76x |
| vegrecipesofindia.com | 1.40% | 7.40x |
| losangeles.cbslocal.com | 6.52% | 7.18x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.26% | 15.76x |
| Mid-Atlantic Beaches | 0.05% | 11.79x |
| Los Angeles Cluster | 0.08% | 11.55x |
| San Francisco Tourism | 0.05% | 11.11x |
| Los Angeles Tourism | 1.81% | 10.30x |
| Russia Cluster | 0.30% | 7.30x |
| Alternative Streaming Services | 0.04% | 6.95x |
| California Universities | 0.12% | 6.40x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 5.41x |
| Visa & Immigration | 0.12% | 4.85x |
Composition Percentage:
The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Santa Monica Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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