SANTA MONICA TRIP PLANNERS

Audience Size: 4.2 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	50.66%	21.87x
Los Angeles Trip Planners	51.88%	21.46x
Los Angeles Mass Transit Commuters	47.15%	19.73x
San Diego Trip Planners	45.28%	18.56x
San Francisco Trip Planners	34.32%	15.92x
Las Vegas Nightlife Researchers	36.20%	15.81x
California Skiers and Snowboarders	37.03%	15.71x
Thrift Store Shoppers	27.23%	14.62x
Tahoe Skiers and Snowboarders	29.68%	13.89x
China Trip Planners	28.43%	13.18x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.02%	4.76x
Joe's Jeans	0.01%	2.60x
Michael Kors	0.04%	2.32x
Patagonia	0.01%	2.07x
Calvin Klein	0.01%	2.01x
American Apparel	0.05%	2.01x
Hollister	0.02%	1.98x
Saint Laurent Paris	0.01%	1.92x
Levi Strauss	0.02%	1.91x
Free People	0.02%	1.83x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is smgov.net.

Website	Composition	Index
smgov.net	0.17%	92.25x
beverlycenter.com	0.15%	86.40x
pacpark.com	0.34%	85.01x
welikela.com	0.14%	84.62x
lacare.org	0.13%	77.27x
visitmarinadelrey.com	0.90%	77.07x
sanpedro.com	0.24%	76.53x
uclahealthcareers.org	0.22%	76.19x
visitanaheim.org	0.16%	75.36x
watermelonfest.org	0.18%	75.01x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	14.38%	23.24x
Southern California Cluster	3.92%	21.03x
Los Angeles Tourism	23.64%	20.92x
Los Angeles Cluster	1.50%	19.43x
San Francisco Tourism	4.31%	17.65x
California Universities	10.88%	13.13x
Hipster Clothing	0.96%	12.43x
Washington D.C. Hotels	0.05%	11.74x
Los Angeles News	19.48%	11.32x
Higher-End Fashion Brands	2.70%	11.19x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age and income brackets.

Age

18-24

Income

$150,000-$249,999