SANTA MONICA TRIP PLANNERS

Audience Size: 5.2 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	31.28%	16.29x
Los Angeles Trip Planners	31.32%	14.17x
San Diego Trip Planners	25.09%	13.56x
Los Angeles Mass Transit Commuters	30.73%	12.93x
Las Vegas Nightlife Researchers	22.34%	12.17x
California Skiers and Snowboarders	25.13%	12.11x
Tahoe Skiers and Snowboarders	21.72%	11.25x
Santa Cruz Trip Planners	24.85%	11.15x
San Diego Activities Researchers	17.59%	11.12x
Luxury Boutique Hotel Researchers	17.88%	10.71x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.01%	1.65x
H&M	0.01%	1.64x
Gap	0.02%	1.55x
Banana Republic	0.02%	1.54x
American Eagle Outfitters	0.02%	1.45x
Zumiez	0.02%	1.43x
Forever 21	0.01%	1.42x
Michael Kors	0.01%	1.40x
Lane Bryant	0.01%	1.40x
LOFT	0.02%	1.36x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is discoverlosangeles.com.

Website	Composition	Index
discoverlosangeles.com	6.13%	34.59x
lafd.org	1.22%	24.92x
californiathroughmylens.com	1.85%	21.69x
hornblower.com	1.08%	21.33x
hikespeak.com	1.42%	21.21x
uclahealth.org	2.20%	20.16x
visitcalifornia.com	3.12%	20.07x
calottery.com	2.28%	19.91x
sandiego.org	2.48%	18.11x
hdontap.com	1.28%	17.01x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	2.47%	20.85x
Southern California Cluster	0.36%	18.37x
Los Angeles Cluster	0.29%	15.95x
San Francisco Tourism	0.63%	14.59x
Mid-Atlantic Beaches	0.19%	12.05x
California Universities	2.27%	11.92x
Los Angeles Tourism	9.15%	11.03x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media)	0.06%	9.13x
Meeting Planning & Hotels	0.30%	8.18x
London Tourism	0.05%	7.94x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female