SANTA MONICA TRIP PLANNERS

Audience Size: 5.1 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	40.80%	26.18x
Los Angeles Trip Planners	40.55%	24.34x
San Diego Trip Planners	35.86%	22.26x
California Skiers and Snowboarders	34.10%	21.68x
Los Angeles Mass Transit Commuters	39.95%	21.68x
Las Vegas Nightlife Researchers	29.74%	18.87x
San Diego Activities Researchers	25.17%	18.60x
Tahoe Skiers and Snowboarders	28.55%	18.34x
Men's Suit Shoppers	27.31%	17.58x
Los Angeles Activities Researchers	23.66%	17.36x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Supreme.

Location	Composition	Index
Supreme	0.02%	3.68x
Lorna Jane	0.01%	2.83x
Topshop	0.05%	2.75x
Everlane	0.01%	2.43x
Uniqlo	0.03%	2.36x
Saint Laurent Paris	0.02%	2.27x
Bonobos	0.15%	2.05x
American Apparel	0.05%	1.85x
Intermix	0.01%	1.83x
Zara	0.04%	1.83x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is hollywoodbowl.com.

Website	Composition	Index
hollywoodbowl.com	1.24%	47.15x
metro.net	3.03%	46.97x
santamonica.com	1.62%	43.40x
discoverlosangeles.com	2.78%	42.80x
rosebowlstadium.com	1.33%	38.41x
catalinachamber.com	1.62%	37.60x
visitcatalinaisland.com	2.02%	35.37x
knotts.com	2.29%	34.86x
getty.edu	1.38%	33.73x
surfcityusa.com	1.67%	33.67x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	6.95%	22.93x
Southern California Cluster	1.21%	21.21x
Los Angeles Cluster	0.58%	20.60x
San Francisco Tourism	1.81%	17.69x
Los Angeles Tourism	13.89%	15.10x
California Universities	5.49%	13.83x
Mid-Atlantic Beaches	0.33%	13.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media)	0.16%	10.23x
Hipster Clothing	0.37%	9.88x
Higher-End Fashion Brands	0.53%	9.29x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female