SANTA MONICA TRIP PLANNERS

Audience Size: 1.5 Million Devices

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Explore the Santa Monica Trip Planners Audience

Below you'll find more information about the Santa Monica Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Santa Monica Trip Planners audience.

INTERESTS

The Santa Monica Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Santa Monica Trip Planners audience is California Trip Planners.

Interest	Composition	Index
California Trip Planners	44.31%	71.57x
Luxury Hotel Guests	22.74%	42.08x
Sightseeing Travelers	25.31%	41.32x
Vacation Planners	23.64%	38.57x
Luxury Boutique Hotel Researchers	28.32%	36.69x
Hawaii Trip Planners	29.76%	36.48x
Work Comes First Travelers	5.28%	36.41x
Travel Researchers	17.63%	35.98x
San Diego Activities Researchers	13.80%	35.44x
Travel Guide and Review Readers	21.77%	34.54x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Interest attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

APPAREL RETAILERS

The Santa Monica Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Santa Monica Trip Planners audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.03%	2.56x
LOFT	0.01%	1.87x
Chicos	0.01%	1.43x
H&M	0.01%	1.35x
Journeys	0.02%	1.12x
Express	0.01%	1.11x
Maurices	0.03%	1.09x
Buckle	0.01%	1.06x
Gymboree	0.02%	1.03x
Old Navy	0.02%	1.01x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Location attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

WEBSITES

The Santa Monica Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Santa Monica Trip Planners audience is hikespeak.com.

Website	Composition	Index
hikespeak.com	1.34%	67.31x
californiathroughmylens.com	1.44%	63.01x
santacruz.org	1.19%	58.81x
californiabeaches.com	2.18%	55.47x
visitmammoth.com	1.27%	50.54x
midway.org	1.08%	50.36x
lajollamom.com	3.94%	49.10x
discoverlosangeles.com	6.66%	47.25x
sonomacounty.com	1.34%	45.04x
flysfo.com	1.62%	44.32x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Web attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Santa Monica Trip Planners audience is Southern California Tourism.

Content Affinity	Composition	Index
Southern California Tourism	0.45%	43.73x
National Parks	0.24%	42.00x
Los Angeles Tourism	2.77%	36.93x
Action Sports	0.19%	23.26x
Electrical Engineering	0.21%	18.74x
Los Angeles Cluster	0.12%	18.61x
Vegans & Animal Welfare	0.10%	16.80x
Travel Adventure	4.50%	16.43x
Canada Shopping - Kitchenware	0.13%	15.68x
Caribbean Vacation	1.02%	15.56x

Composition Percentage: The overlap percentage between the Santa Monica Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Santa Monica Trip Planners audience to the internet population.

DEMOGRAPHICS

The Santa Monica Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male