Dstillery Audiences

SCHOOL CLOSINGS UPDATES READERS

Audience Size: 409.4 Thousand Devices

Explore the School Closings Updates Readers Audience

Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 409.4 thousand unique devices whose actions qualify for the School Closings Updates Readers audience.

Dstillery Crafted Audiences

INTERESTS

The School Closings Updates Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Closings Updates Readers audience is CBD Oils Shoppers.

Interest Composition Index
CBD Oils Shoppers 10.89% 50.43x
Cape Cod News Readers 45.14% 33.10x
New York City Events Researchers 35.02% 24.97x
Harvard University Fans 32.30% 21.92x
Yale University Fans 27.63% 19.43x
Quarantine Planners 17.90% 19.31x
UConn Huskies Fans 25.68% 18.72x
Boston Trip Planners 23.35% 18.68x
Online Grammar Tool Users 24.51% 18.50x
Ballet Enthusiasts 29.57% 18.15x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 0.86x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Closings Updates Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Closings Updates Readers audience is nbcboston.com.

Website Composition Index
nbcboston.com 17.39% 47.09x
wickedlocal.com 21.90% 42.51x
bostonmagazine.com 15.30% 37.60x
whdh.com 21.12% 27.37x
telegram.com 11.76% 26.67x
boston.cbslocal.com 39.16% 22.95x
bostonherald.com 32.06% 22.57x
boston.com 54.05% 20.43x
wcvb.com 43.87% 20.42x
boston25news.com 26.58% 20.19x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is New England Universities.

Content Affinity Composition Index
New England Universities 8.95% 26.61x
MBA Education 5.45% 23.16x
New York City Education & News Cluster 6.23% 18.15x
NYC Tourist Attractions 8.17% 17.94x
Online Games 5.06% 15.48x
Healthcare - Doctors & Diagnosis 3.50% 15.17x
Rhode Island Cluster 7.00% 14.25x
Startup Investment 3.89% 14.14x
Hudson Valley New York Media 10.12% 13.98x
Nature & Wildlife 3.50% 13.57x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female