Dstillery Audiences

SCHOOL CLOSINGS UPDATES READERS

Audience Size: 1.3 Million Devices

Explore the School Closings Updates Readers Audience

Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the School Closings Updates Readers audience.

Dstillery Crafted Audiences

INTERESTS

The School Closings Updates Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Closings Updates Readers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 24.47% 45.75x
Cape Cod News Readers 48.91% 45.21x
Boston Trip Planners 30.07% 42.42x
Ivy League College Researchers 26.82% 39.63x
New York City Events Researchers 43.60% 38.52x
Social Distancing Content Readers 22.78% 35.15x
Harvard University Fans 41.36% 35.14x
Post COVID-19 Restaurant Reopening Researchers 18.84% 31.51x
Remdesivir Information Researchers 19.78% 30.53x
COVID Testing Researchers 18.20% 29.38x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is Madewell.

Location Composition Index
Madewell 0.01% 3.75x
J. Crew 0.02% 2.63x
Talbots 0.02% 2.22x
Banana Republic 0.03% 2.17x
Lululemon 0.01% 1.95x
Jos A. Bank Clothiers 0.02% 1.86x
Chicos 0.02% 1.79x
LOFT 0.02% 1.70x
H&M 0.01% 1.69x
Gap 0.02% 1.62x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Closings Updates Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Closings Updates Readers audience is universalhub.com.

Website Composition Index
universalhub.com 3.47% 69.43x
bostonmagazine.com 10.27% 65.52x
atriushealth.org 2.76% 59.86x
somervillema.gov 1.31% 57.04x
bostoncentral.com 4.24% 56.65x
zoonewengland.org 3.08% 55.19x
capecod.com 3.83% 54.51x
turtleboysports.com 1.31% 54.41x
thisweekinworcester.com 1.37% 52.73x
gazettenet.com 2.52% 52.71x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is University Press.

Content Affinity Composition Index
University Press 0.18% 35.88x
New England Universities 2.69% 32.91x
Online Games 5.92% 29.99x
NYC Tourist Attractions 5.07% 26.05x
Philanthropy - Nonprofits 0.17% 25.13x
Education Cluster 0.24% 21.87x
MBA Education 0.52% 21.55x
New York City Education & News Cluster 3.75% 21.05x
Rhode Island Cluster 9.46% 19.80x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 1.20% 19.32x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male