Explore the School Closings Updates Readers Audience
Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the School Closings Updates Readers audience.
INTERESTS
The School Closings Updates Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the School Closings Updates Readers audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 26.95% | 41.98x |
| Cape Cod News Readers | 51.24% | 41.69x |
| Boston Trip Planners | 33.27% | 37.00x |
| New York City Events Researchers | 45.31% | 35.47x |
| Ivy League College Researchers | 31.05% | 34.91x |
| Harvard University Fans | 42.71% | 33.37x |
| Social Distancing Content Readers | 25.81% | 32.33x |
| Post COVID-19 Restaurant Reopening Researchers | 19.60% | 28.20x |
| College Students | 32.22% | 27.97x |
| Broadway Fans | 34.49% | 27.93x |
Composition Percentage:
The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
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APPAREL RETAILERS
The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 2.93x |
| Talbots | 0.02% | 2.47x |
| Banana Republic | 0.02% | 2.44x |
| Jos A. Bank Clothiers | 0.02% | 2.30x |
| J. Crew | 0.01% | 2.00x |
| Old Navy | 0.04% | 1.79x |
| Dressbarn | 0.02% | 1.61x |
| LOFT | 0.02% | 1.60x |
| Gap | 0.02% | 1.60x |
| Chicos | 0.02% | 1.59x |
Composition Percentage:
The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
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WEBSITES
The School Closings Updates Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the School Closings Updates Readers audience is umassmemorialhealthcare.org.
| Website | Composition | Index |
| umassmemorialhealthcare.org | 1.28% | 67.94x |
| universalhub.com | 3.80% | 63.23x |
| thisweekinworcester.com | 1.45% | 61.16x |
| atriushealth.org | 2.85% | 56.50x |
| bostonmagazine.com | 14.64% | 55.92x |
| somervillema.gov | 1.41% | 53.65x |
| wickedlocal.com | 18.90% | 51.83x |
| bostoncentral.com | 4.37% | 51.47x |
| capecod.com | 3.86% | 48.84x |
| gloucestertimes.com | 1.80% | 48.77x |
Composition Percentage:
The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 3.83% | 31.58x |
| Online Games | 6.80% | 26.94x |
| NYC Tourist Attractions | 5.40% | 23.74x |
| Philanthropy - Nonprofits | 0.24% | 23.28x |
| MBA Education | 0.73% | 21.99x |
| New York City Education & News Cluster | 4.82% | 20.90x |
| Education Cluster | 0.49% | 20.22x |
| Rhode Island Cluster | 9.65% | 19.92x |
| New Hampshire News | 8.12% | 18.99x |
| University Press | 0.19% | 17.96x |
Composition Percentage:
The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
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DEMOGRAPHICS
The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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