Dstillery Audiences

SCHOOL CLOSINGS UPDATES READERS

Audience Size: 920.7 Thousand Devices

Explore the School Closings Updates Readers Audience

Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 920.7 thousand unique devices whose actions qualify for the School Closings Updates Readers audience.

Dstillery Crafted Audiences

INTERESTS

The School Closings Updates Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Closings Updates Readers audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 26.01% 44.62x
Cape Cod News Readers 48.76% 42.70x
Telemedicine Content Readers 21.05% 41.98x
Ivy League College Researchers 21.72% 37.61x
Modern Art Museum Researchers 50.35% 37.33x
New York City Events Researchers 39.67% 35.68x
St Patricks Day Celebrators 16.23% 33.73x
Social Distancing Content Readers 19.78% 32.16x
Post COVID-19 Restaurant Reopening Researchers 15.60% 28.69x
COVID Testing Researchers 14.89% 28.24x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 7.86x
Patagonia 0.03% 7.19x
Zara 0.01% 4.56x
Talbots 0.02% 2.76x
Brooks Brothers 0.01% 2.68x
Lululemon 0.01% 2.61x
Hugo Boss 0.01% 2.58x
Gap 0.03% 2.55x
American Apparel 0.01% 2.51x
Eddie Bauer 0.02% 2.33x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Closings Updates Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Closings Updates Readers audience is universalhub.com.

Website Composition Index
universalhub.com 3.67% 72.39x
hot969boston.com 2.12% 64.90x
bostoncentral.com 3.30% 60.83x
atriushealth.org 2.73% 57.91x
gazettenet.com 1.18% 57.13x
thisweekinworcester.com 1.15% 56.00x
wickedlocal.com 14.01% 53.37x
zoonewengland.org 2.46% 52.48x
somervillema.gov 1.26% 52.09x
cambridgeday.com 1.29% 51.46x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is New England Universities.

Content Affinity Composition Index
New England Universities 2.55% 30.67x
Online Games 4.80% 26.36x
NYC Tourist Attractions 5.02% 21.45x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.18% 20.33x
MBA Education 0.43% 19.57x
New Hampshire News 8.07% 19.37x
Education Cluster 0.19% 18.43x
Music Education 0.38% 18.38x
Rhode Island Cluster 9.18% 18.09x
New York City Education & News Cluster 2.87% 18.03x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male