Dstillery Audiences

SCHOOL CLOSINGS UPDATES READERS

Audience Size: 1.7 Million Devices

Explore the School Closings Updates Readers Audience

Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the School Closings Updates Readers audience.

Dstillery Crafted Audiences

INTERESTS

The School Closings Updates Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Closings Updates Readers audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 49.30% 34.47x
Telemedicine Content Readers 28.40% 34.03x
New York City Events Researchers 44.33% 31.52x
Harvard University Fans 42.08% 29.82x
Boston Trip Planners 32.31% 28.69x
Ivy League College Researchers 29.49% 27.38x
Social Distancing Content Readers 24.30% 26.85x
Food Bank Researchers 19.89% 24.76x
COVID Testing Researchers 19.04% 24.55x
Broadway Fans 34.25% 23.68x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 2.95x
Talbots 0.01% 2.07x
Dressbarn 0.01% 1.99x
Forever 21 0.01% 1.84x
White House Black Market 0.02% 1.83x
Banana Republic 0.02% 1.83x
Gap 0.01% 1.66x
LOFT 0.01% 1.63x
Mens Wearhouse 0.02% 1.48x
Chicos 0.01% 1.48x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Closings Updates Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Closings Updates Readers audience is massrealty.com.

Website Composition Index
massrealty.com 1.15% 75.22x
cambridgeday.com 1.51% 63.50x
thisweekinworcester.com 1.64% 55.11x
universalhub.com 3.99% 52.91x
atriushealth.org 2.91% 50.48x
umassmemorialhealthcare.org 1.78% 50.04x
zoonewengland.org 2.62% 49.85x
wickedlocal.com 19.78% 49.44x
metrowestdailynews.com 6.71% 48.68x
somervillema.gov 1.37% 48.25x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is New England Universities.

Content Affinity Composition Index
New England Universities 5.21% 28.47x
Online Games 6.59% 24.84x
NYC Tourist Attractions 4.98% 21.68x
Philanthropy - Nonprofits 0.26% 21.26x
MBA Education 1.13% 20.16x
University Press 0.41% 19.53x
Writing & Publishing 0.49% 19.20x
Law School Research Cluster 0.06% 18.68x
New York City Education & News Cluster 5.05% 18.59x
Rhode Island Cluster 8.27% 17.39x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female