Dstillery Audiences

SCHOOL CLOSINGS UPDATES READERS

Audience Size: 2.2 Million Devices

Explore the School Closings Updates Readers Audience

Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the School Closings Updates Readers audience.

Dstillery Crafted Audiences

INTERESTS

The School Closings Updates Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Closings Updates Readers audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 25.35% 35.89x
Boston Trip Planners 31.70% 34.89x
Ivy League College Researchers 6.42% 30.27x
New York City Events Researchers 32.32% 30.22x
Telemedicine Content Readers 26.85% 30.22x
Modern Art Museum Researchers 31.29% 28.78x
New York Trip Planners 25.42% 26.31x
COVID Testing Researchers 7.57% 25.28x
Corona Virus and COVID-19 News Readers 31.42% 25.20x
Harvard University Fans 7.89% 25.11x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.51x
Zumiez 0.02% 1.66x
H&M 0.01% 1.64x
Old Navy 0.01% 1.23x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Closings Updates Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Closings Updates Readers audience is universalhub.com.

Website Composition Index
universalhub.com 1.60% 42.20x
wickedlocal.com 5.89% 34.11x
capecod.com 2.49% 31.50x
atriushealth.org 1.24% 31.34x
newburyportnews.com 1.28% 30.06x
zoonewengland.org 1.16% 30.05x
nbcboston.com 8.14% 29.04x
bostonherald.com 14.35% 28.62x
salemnews.com 2.63% 27.45x
framinghamsource.com 1.57% 26.74x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is Online Games.

Content Affinity Composition Index
Online Games 2.22% 18.39x
New England Universities 0.90% 18.09x
Philanthropy - Nonprofits 0.07% 17.48x
NYC Tourist Attractions 2.67% 15.91x
New York City Real Estate Research Cluster 2.18% 13.99x
New Hampshire News 4.11% 13.76x
Rhode Island Cluster 5.44% 13.35x
Boston Cluster 41.80% 12.47x
Hudson Valley New York Media 4.37% 11.66x
Lacrosse College Athletics 0.09% 11.24x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male