Dstillery Audiences

SCHOOL CLOSINGS UPDATES READERS

Audience Size: 1.9 Million Devices

Explore the School Closings Updates Readers Audience

Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the School Closings Updates Readers audience.

Dstillery Crafted Audiences

INTERESTS

The School Closings Updates Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Closings Updates Readers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 34.30% 32.56x
Cape Cod News Readers 48.53% 30.19x
New York City Events Researchers 45.44% 26.69x
Harvard University Fans 41.45% 24.73x
Vermont Trip Planners 30.23% 24.17x
Boston Trip Planners 30.31% 22.49x
Social Distancing Content Readers 24.50% 22.18x
Food Bank Researchers 21.65% 20.83x
United Nations Donors 34.69% 20.44x
Remdesivir Information Researchers 21.61% 20.40x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 5.05x
J. Crew 0.01% 3.38x
Banana Republic 0.01% 2.09x
Gymboree 0.01% 2.05x
Gap 0.01% 2.02x
LOFT 0.01% 1.98x
Dressbarn 0.01% 1.66x
White House Black Market 0.01% 1.60x
Mens Wearhouse 0.01% 1.58x
Express 0.01% 1.55x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Closings Updates Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Closings Updates Readers audience is massrealty.com.

Website Composition Index
massrealty.com 2.69% 49.97x
masssave.com 1.05% 47.04x
atriushealth.org 2.68% 45.70x
somervillema.gov 1.55% 44.99x
jordans.com 1.08% 44.09x
universalhub.com 5.27% 42.94x
bostoncentral.com 1.12% 42.94x
wickedlocal.com 24.23% 41.28x
boston-discovery-guide.com 1.25% 40.50x
metrowestdailynews.com 8.92% 40.35x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is New England Universities.

Content Affinity Composition Index
New England Universities 6.71% 22.66x
Online Games 6.88% 19.82x
Philanthropy - Nonprofits 0.53% 19.14x
NYC Tourist Attractions 7.09% 18.19x
New England & Ivy League Sports 1.51% 17.11x
New York City Education & News Cluster 5.84% 16.55x
Rhode Island Cluster 8.54% 15.19x
University Press 1.54% 14.62x
Writing & Publishing 1.17% 14.22x
MBA Education 2.48% 13.81x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female