Dstillery Audiences

SCHOOL CLOSINGS UPDATES READERS

Audience Size: 1.4 Million Devices

Explore the School Closings Updates Readers Audience

Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the School Closings Updates Readers audience.

Dstillery Crafted Audiences

INTERESTS

The School Closings Updates Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Closings Updates Readers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 26.95% 41.98x
Cape Cod News Readers 51.24% 41.69x
Boston Trip Planners 33.27% 37.00x
New York City Events Researchers 45.31% 35.47x
Ivy League College Researchers 31.05% 34.91x
Harvard University Fans 42.71% 33.37x
Social Distancing Content Readers 25.81% 32.33x
Post COVID-19 Restaurant Reopening Researchers 19.60% 28.20x
College Students 32.22% 27.97x
Broadway Fans 34.49% 27.93x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.93x
Talbots 0.02% 2.47x
Banana Republic 0.02% 2.44x
Jos A. Bank Clothiers 0.02% 2.30x
J. Crew 0.01% 2.00x
Old Navy 0.04% 1.79x
Dressbarn 0.02% 1.61x
LOFT 0.02% 1.60x
Gap 0.02% 1.60x
Chicos 0.02% 1.59x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Closings Updates Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Closings Updates Readers audience is umassmemorialhealthcare.org.

Website Composition Index
umassmemorialhealthcare.org 1.28% 67.94x
universalhub.com 3.80% 63.23x
thisweekinworcester.com 1.45% 61.16x
atriushealth.org 2.85% 56.50x
bostonmagazine.com 14.64% 55.92x
somervillema.gov 1.41% 53.65x
wickedlocal.com 18.90% 51.83x
bostoncentral.com 4.37% 51.47x
capecod.com 3.86% 48.84x
gloucestertimes.com 1.80% 48.77x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is New England Universities.

Content Affinity Composition Index
New England Universities 3.83% 31.58x
Online Games 6.80% 26.94x
NYC Tourist Attractions 5.40% 23.74x
Philanthropy - Nonprofits 0.24% 23.28x
MBA Education 0.73% 21.99x
New York City Education & News Cluster 4.82% 20.90x
Education Cluster 0.49% 20.22x
Rhode Island Cluster 9.65% 19.92x
New Hampshire News 8.12% 18.99x
University Press 0.19% 17.96x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female