Dstillery Audiences

SCHOOL CLOSINGS UPDATES READERS

Audience Size: 1.1 Million Devices

Explore the School Closings Updates Readers Audience

Below you'll find more information about the School Closings Updates Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the School Closings Updates Readers audience.

Dstillery Crafted Audiences

INTERESTS

The School Closings Updates Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Closings Updates Readers audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 44.09% 31.38x
Harvard University Fans 34.95% 24.16x
New York City Events Researchers 33.87% 24.09x
Quarantine Planners 21.51% 24.08x
Yale University Fans 31.72% 22.06x
Food Bank Researchers 15.59% 19.92x
Ballet Enthusiasts 32.26% 19.41x
Rowing Enthusiasts 30.11% 19.28x
Northeastern Voters 32.26% 19.15x
United Nations Donors 25.81% 18.27x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Interest attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Closings Updates Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Closings Updates Readers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.32x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Location attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Closings Updates Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Closings Updates Readers audience is wickedlocal.com.

Website Composition Index
wickedlocal.com 24.97% 44.86x
patriotledger.com 8.28% 42.58x
metrowestdailynews.com 8.67% 42.10x
enterprisenews.com 8.13% 41.19x
nbcboston.com 17.34% 41.12x
salemnews.com 5.50% 39.66x
bostonmagazine.com 16.12% 37.92x
eagletribune.com 5.85% 33.87x
lowellsun.com 6.38% 33.70x
necn.com 5.87% 33.07x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Web attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Closings Updates Readers audience is New England Universities.

Content Affinity Composition Index
New England Universities 9.68% 29.63x
Philanthropy - Charities & Fundraising 4.84% 17.76x
Online Games 5.91% 17.45x
Rhode Island Cluster 9.14% 17.32x
New York City Education & News Cluster 5.91% 17.01x
NYC Tourist Attractions 6.99% 15.85x
Data, Analytics & Coding 4.84% 13.16x
New York City Real Estate Research Cluster 9.68% 12.98x
College Planning 8.60% 11.96x
Educational Publishing 6.45% 11.63x
Composition Percentage: The overlap percentage between the School Closings Updates Readers audience and the Content Affinity attribute.
Index: A comparison of the School Closings Updates Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Closings Updates Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male