Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 695.2 Thousand Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 695.2 thousand unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Office Supply Shoppers.

Interest Composition Index
Office Supply Shoppers 86.50% 173.37x
Furniture Shoppers 80.66% 171.85x
Bed & Bath Shoppers 80.70% 170.24x
Big Box Shoppers 88.70% 158.88x
Apartment Furniture Shoppers 29.61% 129.56x
Kids Clothing Shoppers 31.92% 119.58x
Department Store Shoppers 33.70% 93.47x
Discount Big Box Shoppers 50.05% 87.97x
Big & Tall Men 51.48% 86.00x
Discount Womens Shoes Shoppers 28.22% 76.70x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.67x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is buybuybaby.com.

Website Composition Index
buybuybaby.com 6.10% 87.27x
orientaltrading.com 1.14% 62.13x
bedbathandbeyond.com 30.79% 50.34x
themeasuredmom.com 1.27% 48.38x
catofashions.com 1.17% 43.27x
shop411.com 2.10% 41.83x
consumersearch.com 1.74% 38.89x
momondo.com 2.49% 38.79x
samsclub.com 17.07% 38.78x
symptomfind.com 1.21% 36.94x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.22% 23.58x
Party Planning & Invitations 1.80% 20.25x
Unique & Personalized Fashion 0.18% 18.72x
Children's Learning Tools 3.31% 17.60x
Custom Printing 0.16% 16.44x
Child Development 0.42% 15.51x
Discount Travel 3.31% 15.03x
Furniture & Home Improvement 0.21% 14.92x
Appliances & Reviews 1.74% 14.26x
Math Education 3.16% 14.22x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female