Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 4.7 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 42.48% 26.80x
Involved Parents 36.69% 25.01x
Patriotic Party Decoration Shoppers 33.51% 22.01x
Photo Memory Makers 33.10% 21.78x
Homemade Gifts Crafters 31.98% 21.52x
Budget Grocery Shoppers 26.53% 21.35x
Big Box Shoppers 28.37% 20.55x
Bargain Shopping Researchers 24.13% 19.97x
Discount Big Box Shoppers 25.81% 19.81x
Homeschooling Parents 31.89% 19.81x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.41% 1.42x
Jos A. Bank Clothiers 0.30% 1.35x
Buckle 0.30% 1.35x
Mens Wearhouse 0.47% 1.28x
Bonobos 0.08% 1.21x
Johnston and Murphy 0.53% 1.18x
Columbia 0.01% 1.05x
Talbots 0.03% 1.02x
Topshop 0.02% 0.99x
Chicos 0.05% 0.98x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is adabofgluewilldo.com.

Website Composition Index
adabofgluewilldo.com 1.38% 42.08x
mrswillskindergarten.com 1.26% 41.58x
kindergartenworks.com 1.32% 41.10x
giftofcuriosity.com 1.87% 40.49x
thestemlaboratory.com 1.23% 39.81x
lifeovercs.com 1.35% 39.77x
playdoughtoplato.com 2.46% 39.66x
teachercreated.com 1.38% 39.10x
teachjunkie.com 1.65% 38.70x
carsondellosa.com 1.94% 38.36x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.61% 23.04x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.47% 20.38x
Children's Learning Tools 9.34% 20.08x
Children's Health 3.23% 19.96x
Youth Educational Resources 2.75% 19.77x
K-12 Teacher Resources 19.48% 19.39x
Scrapbooking & Home Art Projects 5.43% 17.51x
Home Printing 0.46% 17.22x
Mommy Bloggers 6.52% 16.58x
Christian Youth 1.10% 15.92x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female