Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.5 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 7.95% 13.47x
Teaching Resources Researchers 14.38% 11.70x
Kids Crafts Researchers 11.29% 11.42x
Hands-On Parents 10.60% 11.00x
K12 Education Resource Researchers 10.23% 10.34x
Teachers 13.09% 9.96x
Homeschooling Parents 9.86% 9.83x
Educator Resource Readers 22.59% 9.82x
Parents with Toddlers 12.26% 9.75x
Toy Blogs Readers 9.49% 9.74x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.24x
LOFT 0.01% 1.24x
Maurices 0.03% 1.19x
Mens Wearhouse 0.01% 1.09x
White House Black Market 0.01% 1.04x
H&M 0.01% 1.03x
Old Navy 0.02% 0.99x
Zumiez 0.02% 0.98x
Journeys 0.02% 0.93x
Buckle 0.01% 0.92x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.

Website Composition Index
kindergartenworksheetsandgames.com 1.51% 35.24x
lifeovercs.com 1.02% 29.23x
totschooling.net 1.00% 29.18x
proudtobeprimary.com 1.04% 26.40x
teachingmama.org 1.18% 25.74x
123homeschool4me.com 3.97% 24.99x
pocketofpreschool.com 1.37% 24.65x
themeasuredmom.com 1.33% 24.62x
createprintables.com 1.24% 24.01x
thisreadingmama.com 1.45% 23.39x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.03% 19.32x
Online Learning 0.03% 17.05x
Children's Learning Tools 2.71% 15.69x
Math Education 2.63% 14.42x
K-12 Teacher Resources 5.05% 13.51x
Scrapbooking & Home Art Projects 1.61% 10.22x
Child Development 0.25% 9.66x
Art News & Products 0.09% 8.17x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 7.96x
School Curriculum 0.40% 7.38x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female