Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 4.3 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 29.93% 18.93x
Teaching Resources Researchers 31.53% 18.33x
Homeschooling Parents 29.82% 17.23x
Photo Memory Makers 25.87% 15.98x
K12 Education Resource Researchers 25.78% 15.89x
Hands-On Parents 27.96% 15.55x
Patriotic Party Decoration Shoppers 23.67% 15.09x
Homemade Gifts Crafters 24.82% 14.81x
Dance Clothing Shoppers 23.56% 13.33x
Affordable Hotel Bookers 20.30% 13.30x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.35x
Maurices 0.02% 1.30x
Mens Wearhouse 0.01% 1.16x
Victoria's Secret 0.01% 1.16x
Carhartt 0.15% 1.12x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.

Website Composition Index
kindergartenworksheetsandgames.com 1.25% 39.58x
adabofgluewilldo.com 1.55% 38.15x
teacherspayteachers.com 1.48% 37.38x
mrswillskindergarten.com 1.22% 37.37x
giftofcuriosity.com 2.29% 36.60x
planningplaytime.com 1.30% 35.39x
teachingchannel.org 1.06% 34.31x
playdoughtoplato.com 2.65% 34.23x
schoolspecialty.com 2.84% 33.74x
thekindergartenconnection.com 1.83% 33.30x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 1.20% 23.40x
Children's Learning Tools 6.57% 20.94x
Home Printing 0.12% 17.54x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.06% 17.48x
K-12 Teacher Resources 10.38% 17.30x
Scrapbooking & Home Art Projects 6.26% 16.92x
Homeschooling 0.31% 16.69x
Cheerleading 0.52% 16.65x
Cub & Girl Scouts 0.59% 16.57x
Children's Health 1.52% 16.52x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female