Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.4 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 12.47% 15.07x
Kids Crafts Researchers 16.19% 14.92x
Teaching Resources Researchers 20.46% 14.46x
K12 Education Resource Researchers 16.06% 13.12x
Teachers 17.76% 12.92x
Educator Resource Readers 27.43% 12.67x
Homeschooling Parents 13.64% 12.54x
Toy Blogs Readers 13.71% 12.11x
Hands-On Parents 14.06% 11.83x
Parents with Toddlers 15.01% 11.63x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.48x
Hollister 0.01% 1.31x
Maurices 0.03% 1.29x
Mens Wearhouse 0.02% 1.20x
Dressbarn 0.01% 1.20x
Jos A. Bank Clothiers 0.01% 1.18x
Carhartt 0.18% 1.18x
Lane Bryant 0.01% 1.17x
White House Black Market 0.01% 1.17x
LOFT 0.01% 1.12x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.

Website Composition Index
kindergartenworksheetsandgames.com 2.52% 36.79x
adabofgluewilldo.com 1.36% 33.81x
kindergartenworks.com 1.14% 33.25x
playdoughtoplato.com 1.49% 33.01x
giftofcuriosity.com 1.47% 32.85x
totschooling.net 1.59% 31.98x
thekindergartenconnection.com 1.50% 31.65x
lifeovercs.com 1.72% 31.32x
teachjunkie.com 1.54% 30.43x
theprintableprincess.com 1.14% 29.94x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.09% 18.20x
Children's Learning Tools 4.68% 17.74x
Math Education 5.89% 16.80x
K-12 Teacher Resources 8.41% 16.10x
Scrapbooking & Home Art Projects 2.63% 12.06x
Child Development 0.44% 11.13x
Online Learning 0.02% 11.06x
Science Education & Academia 0.17% 10.94x
Art News & Products 0.10% 9.48x
Mommy Bloggers 4.20% 9.46x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female