Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 4.6 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 30.89% 20.63x
Teaching Resources Researchers 34.44% 20.37x
Homeschooling Parents 28.69% 18.12x
Photo Memory Makers 27.32% 17.36x
Hands-On Parents 27.45% 16.74x
K12 Education Resource Researchers 25.95% 16.61x
Patriotic Party Decoration Shoppers 27.29% 16.57x
Homemade Gifts Crafters 25.39% 16.11x
Dance Clothing Shoppers 24.51% 14.83x
Parents with Kids 20.05% 14.51x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.19x
Mens Wearhouse 0.01% 1.00x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is planningplaytime.com.

Website Composition Index
planningplaytime.com 1.32% 40.27x
adabofgluewilldo.com 1.63% 37.36x
teacherspayteachers.com 1.81% 36.76x
mrswillskindergarten.com 1.30% 36.58x
carsondellosa.com 1.18% 36.20x
learninga-z.com 1.16% 36.14x
giftofcuriosity.com 2.10% 35.28x
kindergartenworks.com 1.22% 35.08x
playdoughtoplato.com 2.53% 34.71x
lifeovercs.com 1.53% 34.66x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 1.75% 23.03x
Children's Learning Tools 7.45% 21.01x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.13% 19.25x
K-12 Teacher Resources 13.03% 19.06x
Children's Health 2.04% 18.19x
Homeschooling 0.41% 17.85x
Home Printing 0.18% 17.30x
Cheerleading 0.76% 17.11x
Scrapbooking & Home Art Projects 5.70% 16.98x
Cub & Girl Scouts 0.76% 16.00x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female