Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.7 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 16.02% 15.74x
Teaching Resources Researchers 20.35% 15.04x
Homeschooling Parents 16.54% 13.82x
K12 Education Resource Researchers 17.21% 13.82x
Hands-On Parents 18.55% 13.29x
Educator Resource Readers 26.15% 11.41x
Photo Memory Makers 14.24% 11.35x
Homemade Gifts Crafters 13.18% 10.67x
Parents with Toddlers 22.02% 9.75x
Dance Clothing Shoppers 13.35% 9.72x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.

Website Composition Index
kindergartenworksheetsandgames.com 2.09% 39.71x
adabofgluewilldo.com 1.46% 37.38x
teacherspayteachers.com 1.06% 36.24x
mrswillskindergarten.com 1.24% 36.12x
giftofcuriosity.com 1.67% 35.37x
kindergartenworks.com 1.12% 34.48x
schoolspecialty.com 1.18% 33.84x
lifeovercs.com 1.83% 33.13x
totschooling.net 1.97% 33.06x
thekindergartenconnection.com 1.85% 32.36x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.23% 20.71x
Children's Learning Tools 4.99% 19.48x
Homeschooling 0.04% 15.43x
Cub & Girl Scouts 0.10% 15.21x
Scrapbooking & Home Art Projects 3.08% 14.47x
Math Education 6.77% 14.21x
K-12 Teacher Resources 6.28% 13.94x
Illinois Education 0.04% 11.66x
Mommy Bloggers 5.16% 11.28x
School Curriculum 1.18% 10.71x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female