Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.4 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 48.08% 22.20x
Involved Parents 43.34% 21.34x
Patriotic Party Decoration Shoppers 33.61% 18.92x
Photo Memory Makers 32.39% 17.90x
Hands-On Parents 36.07% 17.78x
Parents with Kids 30.05% 17.73x
Bargain Shopping Researchers 24.92% 17.24x
Homemade Gifts Crafters 33.97% 17.01x
Discount Big Box Shoppers 25.48% 16.94x
Home Decor Shoppers 25.83% 16.77x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.78x
Talbots 0.06% 1.25x
Madewell 0.02% 1.23x
Chicos 0.05% 1.23x
The North Face 0.03% 1.18x
Jos A. Bank Clothiers 0.16% 1.15x
Free People 0.02% 1.11x
Ann Taylor 0.02% 1.10x
Victoria's Secret 0.09% 1.10x
Dressbarn 0.05% 1.09x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is differentiatedkindergarten.com.

Website Composition Index
differentiatedkindergarten.com 1.03% 68.34x
adabofgluewilldo.com 2.02% 67.96x
mrswillskindergarten.com 1.63% 67.90x
kindergartenworks.com 1.82% 67.86x
heinemann.com 1.90% 66.19x
thekindergartenconnection.com 2.28% 65.02x
sightandsoundreading.com 1.11% 64.62x
1plus1plus1equals1.net 1.06% 64.53x
carsondellosa.com 2.09% 63.89x
lifeovercs.com 2.02% 63.26x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 1.08% 24.26x
Children's Health 6.51% 22.56x
Children's Learning Tools 15.08% 22.45x
Youth Educational Resources 5.10% 22.29x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.90% 19.91x
K-12 Teacher Resources 28.62% 19.86x
Mommy Bloggers 8.86% 17.78x
Math Education 19.25% 17.67x
Scrapbooking & Home Art Projects 7.91% 17.34x
Home Printing 0.98% 17.29x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female