Explore the School Supply Shoppers Audience
Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the School Supply Shoppers audience.
INTERESTS
The School Supply Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 16.02% | 13.37x |
| Teaching Resources Researchers | 19.80% | 12.96x |
| Homeschooling Parents | 16.37% | 12.38x |
| Hands-On Parents | 17.63% | 11.92x |
| K12 Education Resource Researchers | 16.19% | 11.40x |
| Photo Memory Makers | 14.82% | 11.11x |
| Homemade Gifts Crafters | 13.66% | 10.21x |
| Dance Clothing Shoppers | 14.44% | 9.23x |
| Affordable Hotel Bookers | 13.08% | 9.20x |
| Parents with Kids | 9.71% | 9.17x |
Composition Percentage:
The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
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APPAREL RETAILERS
The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 1.09x |
| Maurices | 0.01% | 1.08x |
| Carhartt | 0.10% | 1.05x |
| Old Navy | 0.01% | 1.02x |
| Journeys | 0.01% | 1.00x |
| The Childrens Place | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
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WEBSITES
The School Supply Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.
| Website | Composition | Index |
| kindergartenworksheetsandgames.com | 1.36% | 37.86x |
| adabofgluewilldo.com | 1.28% | 35.30x |
| giftofcuriosity.com | 1.44% | 34.00x |
| playdoughtoplato.com | 1.44% | 31.88x |
| schoolspecialty.com | 1.11% | 31.81x |
| lifeovercs.com | 1.50% | 31.34x |
| thekindergartenconnection.com | 1.35% | 30.81x |
| totschooling.net | 1.69% | 30.59x |
| proudtobeprimary.com | 1.10% | 29.59x |
| alittlepinchofperfect.com | 1.13% | 27.69x |
Composition Percentage:
The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 0.30% | 19.10x |
| Children's Learning Tools | 3.78% | 16.10x |
| Cub & Girl Scouts | 0.15% | 14.54x |
| K-12 Teacher Resources | 5.13% | 13.10x |
| Scrapbooking & Home Art Projects | 3.03% | 12.39x |
| Math Education | 5.44% | 12.21x |
| Children's Health | 0.41% | 10.94x |
| Cheerleading | 0.06% | 10.88x |
| Home Printing | 0.01% | 10.56x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 10.17x |
Composition Percentage:
The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
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DEMOGRAPHICS
The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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