Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.2 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 16.02% 13.37x
Teaching Resources Researchers 19.80% 12.96x
Homeschooling Parents 16.37% 12.38x
Hands-On Parents 17.63% 11.92x
K12 Education Resource Researchers 16.19% 11.40x
Photo Memory Makers 14.82% 11.11x
Homemade Gifts Crafters 13.66% 10.21x
Dance Clothing Shoppers 14.44% 9.23x
Affordable Hotel Bookers 13.08% 9.20x
Parents with Kids 9.71% 9.17x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.09x
Maurices 0.01% 1.08x
Carhartt 0.10% 1.05x
Old Navy 0.01% 1.02x
Journeys 0.01% 1.00x
The Childrens Place 0.01% 0.91x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.

Website Composition Index
kindergartenworksheetsandgames.com 1.36% 37.86x
adabofgluewilldo.com 1.28% 35.30x
giftofcuriosity.com 1.44% 34.00x
playdoughtoplato.com 1.44% 31.88x
schoolspecialty.com 1.11% 31.81x
lifeovercs.com 1.50% 31.34x
thekindergartenconnection.com 1.35% 30.81x
totschooling.net 1.69% 30.59x
proudtobeprimary.com 1.10% 29.59x
alittlepinchofperfect.com 1.13% 27.69x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.30% 19.10x
Children's Learning Tools 3.78% 16.10x
Cub & Girl Scouts 0.15% 14.54x
K-12 Teacher Resources 5.13% 13.10x
Scrapbooking & Home Art Projects 3.03% 12.39x
Math Education 5.44% 12.21x
Children's Health 0.41% 10.94x
Cheerleading 0.06% 10.88x
Home Printing 0.01% 10.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 10.17x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female