Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.7 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 26.19% 13.36x
Involved Parents 24.38% 13.34x
Homeschooling Parents 24.38% 12.18x
Photo Memory Makers 22.44% 11.92x
Homemade Gifts Crafters 19.43% 11.38x
K12 Education Resource Researchers 20.81% 11.36x
Hands-On Parents 23.38% 11.07x
Patriotic Party Decoration Shoppers 20.05% 10.40x
Dance Clothing Shoppers 20.62% 10.07x
Affordable Hotel Bookers 19.07% 9.96x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.52x
Maurices 0.02% 1.25x
Mens Wearhouse 0.01% 1.19x
Old Navy 0.02% 1.17x
Carhartt 0.16% 1.16x
Chicos 0.01% 1.14x
The Childrens Place 0.01% 1.12x
Victoria's Secret 0.01% 1.03x
Journeys 0.01% 0.99x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.

Website Composition Index
kindergartenworksheetsandgames.com 1.02% 31.64x
adabofgluewilldo.com 1.09% 29.91x
teacherspayteachers.com 1.07% 29.15x
giftofcuriosity.com 1.58% 28.82x
schoolspecialty.com 1.86% 27.45x
playdoughtoplato.com 1.86% 27.01x
lifeovercs.com 1.37% 26.03x
kindergartenworks.com 1.03% 25.94x
fromabcstoacts.com 1.15% 25.73x
totschooling.net 1.74% 25.61x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.66% 17.74x
Children's Learning Tools 4.48% 15.80x
Home Printing 0.07% 13.72x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 13.66x
Cheerleading 0.30% 13.03x
Homeschooling 0.19% 12.66x
Cub & Girl Scouts 0.38% 12.62x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 12.29x
K-12 Teacher Resources 7.29% 12.27x
Scrapbooking & Home Art Projects 4.92% 11.72x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female