Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 4.3 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 18.70% 11.98x
Involved Parents 14.73% 11.83x
Homeschooling Parents 14.91% 10.14x
Hands-On Parents 15.79% 10.02x
K12 Education Resource Researchers 15.33% 9.89x
Photo Memory Makers 14.15% 9.46x
Educator Resource Readers 23.36% 9.31x
Dance Clothing Shoppers 14.14% 8.33x
Homemade Gifts Crafters 12.07% 8.24x
Mother's Day Celebrators 6.37% 7.72x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.64x
Gap 0.02% 1.53x
Chicos 0.03% 1.48x
Dressbarn 0.02% 1.43x
Jos A. Bank Clothiers 0.02% 1.36x
Old Navy 0.04% 1.27x
LOFT 0.02% 1.21x
J. Crew 0.01% 1.20x
Maurices 0.04% 1.16x
Carhartt 0.23% 1.15x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.

Website Composition Index
kindergartenworksheetsandgames.com 1.54% 34.77x
adabofgluewilldo.com 1.07% 33.21x
giftofcuriosity.com 1.27% 30.91x
totschooling.net 1.39% 29.50x
lifeovercs.com 1.41% 29.00x
thekindergartenconnection.com 1.19% 28.31x
teachjunkie.com 1.00% 27.02x
heinemann.com 1.09% 26.85x
alittlepinchofperfect.com 1.09% 26.24x
proudtobeprimary.com 1.11% 26.17x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.15% 19.84x
Children's Learning Tools 3.81% 16.64x
Cub & Girl Scouts 0.05% 14.12x
Homeschooling 0.03% 13.45x
K-12 Teacher Resources 4.96% 12.81x
Math Education 4.45% 12.18x
Scrapbooking & Home Art Projects 2.35% 11.47x
Children's Health 0.34% 9.30x
Mommy Bloggers 3.80% 9.04x
Arts & Crafts 0.07% 8.96x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female