Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 4.2 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 17.05% 12.52x
Involved Parents 11.93% 12.35x
K12 Education Resource Researchers 14.10% 11.36x
Toy Blogs Readers 13.92% 10.94x
Hands-On Parents 13.99% 10.79x
Homeschooling Parents 13.01% 10.67x
Educator Resource Readers 23.81% 10.35x
Photo Memory Makers 12.53% 9.09x
Parents with Toddlers 18.79% 8.67x
Homemade Gifts Crafters 9.83% 8.26x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.58x
Maurices 0.06% 1.41x
Gymboree 0.03% 1.38x
Chicos 0.03% 1.37x
Jos A. Bank Clothiers 0.02% 1.35x
Victoria's Secret 0.05% 1.31x
Old Navy 0.05% 1.27x
Gap 0.03% 1.26x
Dressbarn 0.02% 1.26x
Carhartt 0.29% 1.23x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is kindergartenworksheetsandgames.com.

Website Composition Index
kindergartenworksheetsandgames.com 1.97% 39.25x
adabofgluewilldo.com 1.23% 35.47x
playdoughtoplato.com 1.02% 34.53x
giftofcuriosity.com 1.28% 34.53x
thekindergartenconnection.com 1.21% 32.60x
lifeovercs.com 1.52% 32.59x
totschooling.net 1.48% 32.52x
heinemann.com 1.11% 29.53x
proudtobeprimary.com 1.26% 29.35x
twistynoodle.com 1.25% 29.17x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 4.07% 16.96x
Youth Educational Resources 0.05% 16.79x
Math Education 5.31% 14.95x
K-12 Teacher Resources 4.59% 13.62x
Scrapbooking & Home Art Projects 2.10% 11.18x
Cheerleading 0.01% 9.98x
Mommy Bloggers 3.59% 9.20x
Science Education & Academia 0.14% 8.77x
Art News & Products 0.08% 8.08x
Child Development 0.34% 7.99x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female