Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.9 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 38.24% 20.39x
Hands-On Parents 31.35% 16.80x
Bargain Shopping Researchers 21.03% 16.23x
Patriotic Party Decoration Shoppers 33.17% 16.22x
Parents with Kids 26.36% 16.04x
Discount Big Box Shoppers 23.08% 15.79x
Budget Grocery Shoppers 24.83% 15.59x
Photo Memory Makers 31.17% 15.44x
Furniture and Appliances Industry 24.23% 15.29x
Home Decor Shoppers 24.14% 15.22x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.22x
Carhartt 0.17% 1.07x
Lane Bryant 0.03% 1.00x
Old Navy 0.05% 0.97x
Chicos 0.03% 0.97x
Eddie Bauer 0.01% 0.96x
Talbots 0.03% 0.95x
Belk 0.01% 0.95x
Hollister 0.01% 0.95x
Coach 0.04% 0.93x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is makinglearningfun.com.

Website Composition Index
makinglearningfun.com 0.30% 88.82x
kindergartenworksheetsandgames.com 0.39% 86.40x
lauracandler.com 0.27% 86.24x
teachersnotebook.com 1.16% 84.01x
sde.com 0.11% 78.30x
teachkidsart.net 0.26% 78.09x
trendenterprises.com 0.31% 77.72x
reallygoodstuff.com 0.94% 76.59x
funnycrafts.us 0.25% 75.13x
modernpreschool.com 0.49% 73.83x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 1.22% 21.28x
Youth Educational Resources 4.96% 20.46x
Children's Health 7.24% 19.51x
Children's Learning Tools 14.46% 18.88x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.05% 17.65x
K-12 Teacher Resources 29.28% 16.93x
Mommy Bloggers 6.66% 16.28x
Scrapbooking & Home Art Projects 6.22% 16.10x
Math Education 18.32% 15.84x
Home Printing 1.14% 15.05x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999