Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 2.8 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 44.24% 40.87x
Involved Parents 40.40% 39.52x
Budget Grocery Shoppers 24.49% 32.90x
Homemade Gifts Crafters 31.66% 32.67x
Patriotic Party Decoration Shoppers 35.89% 32.25x
Hands-On Parents 33.98% 31.59x
Bargain Shopping Researchers 23.44% 31.47x
Photo Memory Makers 33.94% 30.96x
Parents with Kids 28.98% 30.89x
Homeschooling Parents 31.49% 30.20x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.40x
Supreme 0.01% 1.31x
Mens Wearhouse 0.59% 1.29x
Buckle 0.20% 1.21x
White House Black Market 0.26% 1.21x
Chicos 0.07% 1.18x
Bonobos 0.07% 1.14x
Brooks Brothers 0.04% 1.12x
Express Outlets 0.01% 1.11x
Johnston and Murphy 0.15% 1.09x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is heinemann.com.

Website Composition Index
heinemann.com 1.18% 69.48x
adabofgluewilldo.com 1.87% 64.47x
mrswillskindergarten.com 1.49% 63.22x
lifeovercs.com 1.83% 62.71x
1plus1plus1equals1.net 1.02% 62.38x
thekindergartenconnection.com 2.00% 61.60x
kindergartenworks.com 1.71% 61.54x
thecurriculumcorner.com 1.76% 60.87x
responsiveclassroom.org 1.09% 60.27x
stayathomeeducator.com 1.25% 59.94x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 3.81% 31.92x
Homeschooling 1.11% 30.78x
Children's Health 5.53% 27.96x
Children's Learning Tools 12.79% 27.54x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.79% 24.88x
K-12 Teacher Resources 24.89% 24.59x
Math Education 14.62% 23.87x
Scrapbooking & Home Art Projects 8.49% 22.41x
Mommy Bloggers 9.74% 21.58x
Home Printing 0.85% 21.48x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female