Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.4 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 46.36% 36.66x
Involved Parents 43.32% 35.70x
Budget Grocery Shoppers 23.02% 27.77x
Patriotic Party Decoration Shoppers 34.05% 27.45x
Hands-On Parents 36.49% 27.29x
Homemade Gifts Crafters 30.98% 27.11x
Parents with Kids 29.16% 26.95x
Homeschooling Parents 33.20% 26.94x
Photo Memory Makers 31.43% 26.78x
Bargain Shopping Researchers 22.48% 26.75x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.30x
Jos A. Bank Clothiers 0.26% 1.26x
J. Crew 0.02% 1.21x
Madewell 0.02% 1.20x
Mens Wearhouse 0.40% 1.17x
Chicos 0.04% 1.14x
Talbots 0.03% 1.14x
Patagonia 0.02% 1.12x
Lululemon 0.05% 1.08x
Gymboree 0.02% 1.08x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is differentiatedkindergarten.com.

Website Composition Index
differentiatedkindergarten.com 1.07% 72.60x
heinemann.com 1.71% 72.09x
sightandsoundreading.com 1.18% 69.21x
mrswillskindergarten.com 1.86% 69.11x
adabofgluewilldo.com 2.30% 68.23x
1plus1plus1equals1.net 1.18% 65.90x
kindergartenworks.com 2.04% 65.62x
thekindergartenconnection.com 2.55% 65.53x
lifeovercs.com 2.29% 65.43x
teachingwithamountainview.com 1.05% 65.09x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 1.03% 28.30x
Children's Health 6.55% 27.21x
Children's Learning Tools 15.70% 26.91x
Youth Educational Resources 5.90% 24.83x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.84% 24.54x
K-12 Teacher Resources 30.24% 23.08x
Mommy Bloggers 9.87% 21.70x
Scrapbooking & Home Art Projects 8.34% 21.37x
Home Printing 0.87% 20.25x
Math Education 21.05% 20.09x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female