Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 5.5 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 39.78% 20.94x
Involved Parents 35.47% 19.78x
Photo Memory Makers 33.18% 17.71x
Patriotic Party Decoration Shoppers 32.62% 17.30x
Homeschooling Parents 32.44% 17.02x
Homemade Gifts Crafters 28.42% 16.43x
Budget Grocery Shoppers 25.01% 16.34x
Hands-On Parents 31.25% 15.91x
Dance Clothing Shoppers 28.08% 15.68x
Big Box Shoppers 26.54% 15.65x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.24x
Talbots 0.03% 1.16x
Jos A. Bank Clothiers 0.04% 1.14x
Bonobos 0.01% 1.13x
Eddie Bauer 0.02% 1.10x
Lululemon 0.03% 1.10x
The North Face 0.01% 1.09x
Ralph Lauren 0.01% 1.08x
Madewell 0.02% 1.08x
Carhartt 0.29% 1.08x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is planningplaytime.com.

Website Composition Index
planningplaytime.com 1.26% 39.94x
mrswillskindergarten.com 1.08% 36.44x
adabofgluewilldo.com 1.40% 35.85x
kindergartenworks.com 1.09% 35.65x
carsondellosa.com 1.43% 35.06x
teacherspayteachers.com 1.83% 34.90x
lifeovercs.com 1.26% 34.72x
thecurriculumcorner.com 1.15% 34.66x
teachjunkie.com 1.37% 34.47x
playdoughtoplato.com 2.18% 34.46x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 2.35% 20.05x
Children's Learning Tools 8.31% 18.85x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.28% 18.72x
K-12 Teacher Resources 15.65% 18.42x
Homeschooling 0.50% 18.35x
Children's Health 2.46% 17.92x
Math Education 10.64% 15.12x
Scrapbooking & Home Art Projects 5.24% 15.05x
Decoration & Fabric 0.02% 14.68x
Home Printing 0.33% 14.66x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female