Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 4.8 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Teaching Resources Researchers.

Interest Composition Index
Teaching Resources Researchers 41.51% 27.20x
Involved Parents 35.21% 24.99x
Patriotic Party Decoration Shoppers 30.42% 21.01x
Photo Memory Makers 30.81% 20.74x
Homeschooling Parents 31.60% 20.10x
Homemade Gifts Crafters 28.11% 19.77x
Hands-On Parents 31.34% 19.52x
Budget Grocery Shoppers 23.23% 19.50x
Big Box Shoppers 24.83% 19.01x
Teachers 26.72% 18.85x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.28x
The North Face 0.01% 1.23x
Buckle 0.03% 1.12x
Brooks Brothers 0.02% 1.10x
Chicos 0.03% 1.09x
Talbots 0.02% 1.08x
LOFT 0.04% 1.07x
Carhartt 0.23% 1.07x
Free People 0.01% 1.02x
White House Black Market 0.03% 1.02x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is mrswillskindergarten.com.

Website Composition Index
mrswillskindergarten.com 1.44% 44.57x
adabofgluewilldo.com 1.64% 44.01x
kindergartenworks.com 1.43% 43.73x
planningplaytime.com 1.85% 42.79x
teachercreated.com 1.24% 42.42x
lifeovercs.com 1.56% 42.41x
thestemlaboratory.com 1.34% 42.13x
giftofcuriosity.com 2.11% 42.05x
playdoughtoplato.com 2.75% 41.89x
teachjunkie.com 1.77% 41.67x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.54% 20.99x
Children's Learning Tools 10.47% 20.71x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.35% 20.56x
Children's Health 3.03% 20.12x
K-12 Teacher Resources 21.13% 20.12x
Youth Educational Resources 3.46% 19.80x
Scrapbooking & Home Art Projects 5.28% 17.26x
Home Printing 0.36% 16.47x
Mommy Bloggers 6.75% 16.44x
Math Education 15.11% 16.40x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female