Dstillery Audiences

SCHOOL SUPPLY SHOPPERS

Audience Size: 3.6 Million Devices

Explore the School Supply Shoppers Audience

Below you'll find more information about the School Supply Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the School Supply Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The School Supply Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the School Supply Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 40.65% 20.81x
Patriotic Party Decoration Shoppers 33.31% 17.56x
Hands-On Parents 31.79% 17.21x
Parents with Kids 27.44% 16.55x
Photo Memory Makers 31.62% 16.23x
Budget Grocery Shoppers 25.69% 16.19x
Discount Big Box Shoppers 23.74% 16.10x
Bargain Shopping Researchers 23.17% 15.88x
Online Home Decor Shoppers 21.78% 15.86x
Home Decor Shoppers 24.52% 15.74x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Interest attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The School Supply Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the School Supply Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.14x
Supreme 0.00% 1.10x
Columbia 0.01% 1.08x
LL Bean 0.01% 1.05x
Eddie Bauer 0.01% 1.04x
Talbots 0.04% 1.03x
REI 0.02% 1.02x
Carhartt 0.17% 0.98x
Gymboree 0.03% 0.98x
Lorna Jane 0.00% 0.97x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Location attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The School Supply Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the School Supply Shoppers audience is mrswillskindergarten.com.

Website Composition Index
mrswillskindergarten.com 1.50% 69.66x
kindergartenworks.com 1.83% 69.64x
teachjunkie.com 2.20% 67.06x
lifeovercs.com 1.76% 66.99x
thekindergartenconnection.com 2.10% 66.55x
thestemlaboratory.com 1.75% 66.27x
adabofgluewilldo.com 1.80% 66.18x
playdoughtoplato.com 3.28% 65.66x
proudtobeprimary.com 1.89% 64.68x
thecurriculumcorner.com 2.28% 64.41x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Web attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the School Supply Shoppers audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 4.69% 22.36x
Homeschooling 1.16% 21.91x
Children's Health 7.01% 21.00x
Children's Learning Tools 14.87% 20.14x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.03% 18.59x
K-12 Teacher Resources 27.30% 18.14x
Math Education 17.58% 17.47x
Mommy Bloggers 8.06% 15.99x
School Curriculum 10.89% 15.81x
Scrapbooking & Home Art Projects 7.24% 15.60x
Composition Percentage: The overlap percentage between the School Supply Shoppers audience and the Content Affinity attribute.
Index: A comparison of the School Supply Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The School Supply Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female