Dstillery Audiences

SCUBA DIVING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Scuba Diving Enthusiasts Audience

Below you'll find more information about the Scuba Diving Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Scuba Diving Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 23.18% 13.96x
Yachting Enthusiasts 23.19% 12.98x
Pilots 19.07% 12.19x
Automotive Industry 19.11% 11.98x
Outdoors Enthusiasts 23.01% 11.85x
Light Bulb Shoppers 20.73% 11.82x
Subaru Vehicle Shoppers 18.88% 11.76x
Jeep Vehicle Shoppers 19.75% 11.32x
Reusable Drinkware Shoppers 22.62% 11.25x
Gun Rights Advocates 22.13% 11.20x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Interest attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.70x
REI 0.02% 1.28x
Belk 0.02% 1.26x
Kate Spade 0.02% 1.25x
Eddie Bauer 0.01% 1.24x
Abercrombie & Fitch 0.02% 1.24x
Madewell 0.02% 1.21x
Patagonia 0.01% 1.20x
Chicos 0.05% 1.17x
Tommy Bahama 0.02% 1.16x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Location attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving Enthusiasts audience is westmarine.com.

Website Composition Index
westmarine.com 12.65% 36.63x
dallasobserver.com 4.88% 34.96x
thehulltruth.com 6.60% 30.83x
brownells.com 3.41% 30.35x
yachtworld.com 7.51% 27.36x
fla-keys.com 2.35% 26.82x
boats.com 6.24% 26.27x
watchuseek.com 3.77% 25.23x
vortexoptics.com 2.68% 24.80x
boattrader.com 11.48% 24.57x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Web attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving Enthusiasts audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 1.09% 24.91x
Sports - Skiing, Snowboarding 0.05% 13.14x
Rural Living 0.19% 12.36x
Airsoft & Paintball Equipment 0.86% 12.34x
Texas Off-Roading 0.15% 11.83x
Golf & Boats 0.03% 11.52x
Police Gear 4.83% 11.39x
Texas News Cluster 9.05% 10.84x
Boating & Yachts 16.56% 10.62x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 3.47% 10.34x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving Enthusiasts audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999