Explore the Scuba Diving Enthusiasts Audience
Below you'll find more information about the Scuba Diving Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Scuba Diving Enthusiasts audience.
INTERESTS
The Scuba Diving Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scuba Diving Enthusiasts audience is Sailing Enthusiasts.
| Interest | Composition | Index |
| Sailing Enthusiasts | 23.18% | 13.96x |
| Yachting Enthusiasts | 23.19% | 12.98x |
| Pilots | 19.07% | 12.19x |
| Automotive Industry | 19.11% | 11.98x |
| Outdoors Enthusiasts | 23.01% | 11.85x |
| Light Bulb Shoppers | 20.73% | 11.82x |
| Subaru Vehicle Shoppers | 18.88% | 11.76x |
| Jeep Vehicle Shoppers | 19.75% | 11.32x |
| Reusable Drinkware Shoppers | 22.62% | 11.25x |
| Gun Rights Advocates | 22.13% | 11.20x |
Composition Percentage:
The overlap percentage between the Scuba Diving Enthusiasts audience and the Interest attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Scuba Diving Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scuba Diving Enthusiasts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.70x |
| REI | 0.02% | 1.28x |
| Belk | 0.02% | 1.26x |
| Kate Spade | 0.02% | 1.25x |
| Eddie Bauer | 0.01% | 1.24x |
| Abercrombie & Fitch | 0.02% | 1.24x |
| Madewell | 0.02% | 1.21x |
| Patagonia | 0.01% | 1.20x |
| Chicos | 0.05% | 1.17x |
| Tommy Bahama | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Scuba Diving Enthusiasts audience and the Location attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
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WEBSITES
The Scuba Diving Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Scuba Diving Enthusiasts audience is westmarine.com.
| Website | Composition | Index |
| westmarine.com | 12.65% | 36.63x |
| dallasobserver.com | 4.88% | 34.96x |
| thehulltruth.com | 6.60% | 30.83x |
| brownells.com | 3.41% | 30.35x |
| yachtworld.com | 7.51% | 27.36x |
| fla-keys.com | 2.35% | 26.82x |
| boats.com | 6.24% | 26.27x |
| watchuseek.com | 3.77% | 25.23x |
| vortexoptics.com | 2.68% | 24.80x |
| boattrader.com | 11.48% | 24.57x |
Composition Percentage:
The overlap percentage between the Scuba Diving Enthusiasts audience and the Web attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scuba Diving Enthusiasts audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 1.09% | 24.91x |
| Sports - Skiing, Snowboarding | 0.05% | 13.14x |
| Rural Living | 0.19% | 12.36x |
| Airsoft & Paintball Equipment | 0.86% | 12.34x |
| Texas Off-Roading | 0.15% | 11.83x |
| Golf & Boats | 0.03% | 11.52x |
| Police Gear | 4.83% | 11.39x |
| Texas News Cluster | 9.05% | 10.84x |
| Boating & Yachts | 16.56% | 10.62x |
| Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) | 3.47% | 10.34x |
Composition Percentage:
The overlap percentage between the Scuba Diving Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Scuba Diving Enthusiasts audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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