Dstillery Audiences

SCUBA DIVING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Scuba Diving Enthusiasts Audience

Below you'll find more information about the Scuba Diving Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Scuba Diving Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 22.15% 14.12x
Product Manuals Researchers 23.48% 13.87x
Power Tools Shoppers 21.57% 13.75x
Yachting Enthusiasts 22.81% 13.09x
Aviation Enthusiasts 21.68% 12.42x
Home Brewing Enthusiasts 16.99% 12.34x
Outdoors Enthusiasts 22.74% 12.32x
Subaru Vehicle Shoppers 17.83% 12.31x
Pilots 18.78% 12.31x
Jeep Vehicle Shoppers 18.74% 12.05x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Interest attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.94x
REI 0.03% 1.46x
Express Outlets 0.00% 1.29x
The North Face 0.03% 1.24x
LOFT 0.05% 1.13x
Ralph Lauren 0.01% 1.12x
Aeropostale 0.04% 1.09x
Chicos 0.05% 1.08x
Tommy Bahama 0.03% 1.07x
Dressbarn 0.04% 1.05x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Location attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving Enthusiasts audience is wetsuitwearhouse.com.

Website Composition Index
wetsuitwearhouse.com 2.14% 90.59x
sportdiver.com 2.23% 78.22x
suunto.com 2.99% 59.79x
sailnet.com 1.27% 51.00x
floridagofishing.com 1.38% 50.95x
starmarinedepot.com 1.38% 49.62x
cruisersforum.com 1.18% 46.39x
boatus.com 1.54% 45.26x
americanairlinescenter.com 1.24% 44.31x
divers-supply.com 1.04% 42.54x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Web attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving Enthusiasts audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.79% 24.83x
Sports - Skiing, Snowboarding 0.05% 13.34x
Golf & Boats 0.03% 12.91x
Texas Off-Roading 0.15% 12.05x
Airsoft & Paintball Equipment 0.89% 11.97x
Rural Living 0.19% 11.70x
Boating & Yachts 15.82% 11.20x
Police Gear 5.01% 11.17x
Handyman Tools 0.04% 10.90x
Texas News Cluster 9.25% 10.77x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male