Dstillery Audiences

SCUBA DIVING ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Scuba Diving Enthusiasts Audience

Below you'll find more information about the Scuba Diving Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Scuba Diving Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving Enthusiasts audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 24.72% 15.94x
Power Tools Shoppers 24.64% 15.34x
Aviation Enthusiasts 23.60% 14.74x
Home Brewing Enthusiasts 22.92% 14.24x
Sailing Enthusiasts 25.08% 14.00x
Light Bulb Shoppers 21.85% 13.81x
Airstream Enthusiasts 22.91% 13.74x
Archery Enthusiasts 20.28% 13.43x
Off the Grid Living Enthusiasts 20.89% 13.43x
Jeep Vehicle Shoppers 23.41% 13.35x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Interest attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.55x
Tommy Bahama 0.02% 1.49x
Patagonia 0.01% 1.44x
Belk 0.01% 1.22x
Lane Bryant 0.04% 1.17x
Carhartt 0.34% 1.16x
American Apparel 0.02% 1.15x
Madewell 0.02% 1.14x
Dressbarn 0.03% 1.12x
Talbots 0.03% 1.12x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Location attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving Enthusiasts audience is westmarine.com.

Website Composition Index
westmarine.com 5.43% 26.76x
pewpewtactical.com 1.53% 21.80x
ybw.com 1.04% 21.74x
bladehq.com 1.04% 21.33x
brownells.com 1.22% 21.30x
guidelive.com 1.68% 20.99x
grabagun.com 3.00% 20.42x
seatemperature.org 2.25% 20.37x
xdtalk.com 1.11% 19.98x
cheaperthandirt.com 5.25% 19.83x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Web attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving Enthusiasts audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.40% 26.83x
Texas Off-Roading 0.10% 13.17x
Golf & Boats 0.01% 12.43x
Airsoft & Paintball Equipment 0.53% 11.37x
Texas News Cluster 8.56% 11.27x
Sports - Skiing, Snowboarding 0.01% 11.13x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.30% 10.94x
Police Gear 3.44% 10.92x
Handyman Tools 0.01% 10.68x
Robotics 0.79% 10.34x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male