Dstillery Audiences

SCUBA DIVING ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Scuba Diving Enthusiasts Audience

Below you'll find more information about the Scuba Diving Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Scuba Diving Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving Enthusiasts audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 25.51% 18.74x
Power Tools Shoppers 25.54% 18.26x
Sailing Enthusiasts 25.08% 17.53x
Aviation Enthusiasts 23.45% 17.26x
Light Bulb Shoppers 22.67% 16.51x
Home Brewing Enthusiasts 23.45% 16.39x
Airstream Enthusiasts 23.05% 16.23x
Model Aircraft and Rocket Hobbyists 26.90% 16.12x
Pilots 20.91% 16.12x
Yachting Enthusiasts 24.45% 15.97x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Interest attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.45x
White House Black Market 0.43% 1.37x
Buckle 0.32% 1.31x
Bonobos 0.10% 1.31x
Mens Wearhouse 0.51% 1.25x
Johnston and Murphy 0.61% 1.24x
REI 0.02% 1.22x
Columbia 0.01% 1.13x
Topshop 0.02% 1.11x
Tommy Bahama 0.03% 1.00x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Location attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving Enthusiasts audience is wetsuitwearhouse.com.

Website Composition Index
wetsuitwearhouse.com 1.08% 52.86x
sportdiver.com 1.42% 52.62x
suunto.com 1.25% 41.33x
floridagofishing.com 1.02% 34.69x
westmarine.com 7.73% 27.68x
vortexoptics.com 1.37% 27.11x
ybw.com 1.19% 25.40x
cruisersforum.com 1.69% 24.14x
sailmagazine.com 1.17% 23.98x
brownells.com 1.53% 23.83x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Web attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving Enthusiasts audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.58% 28.04x
Sports - Skiing, Snowboarding 0.02% 13.95x
Texas Off-Roading 0.11% 12.89x
Airsoft & Paintball Equipment 0.58% 12.18x
Handyman Tools 0.02% 12.02x
Golf & Boats 0.01% 11.98x
Police Gear 3.58% 11.62x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.53% 11.52x
Texas News Cluster 8.65% 11.45x
Rural Living 0.08% 11.06x
Composition Percentage: The overlap percentage between the Scuba Diving Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male