Dstillery Audiences

SEASONAL ALLERGY SUFFERERS

Audience Size: 5.8 Million Devices

Explore the Seasonal Allergy Sufferers Audience

Below you'll find more information about the Seasonal Allergy Sufferers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Seasonal Allergy Sufferers audience.

Dstillery Crafted Audiences

INTERESTS

The Seasonal Allergy Sufferers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasonal Allergy Sufferers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 33.62% 20.97x
Headache and Migraine Sufferers 33.24% 20.49x
Telecom Industry 30.29% 20.40x
Hardware Shoppers 29.67% 20.33x
Budget Grocery Shoppers 33.24% 20.10x
First Aid Researchers 34.12% 20.08x
Cholesterol Researchers 26.61% 20.06x
Healthcare Industry 32.81% 20.03x
Furniture and Appliances Industry 32.71% 19.81x
Spa and Pool Owners 32.26% 19.60x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Interest attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasonal Allergy Sufferers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasonal Allergy Sufferers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.14x
Chicos 0.03% 1.14x
REI 0.01% 1.10x
Lorna Jane 0.00% 1.09x
Kate Spade 0.02% 1.09x
Belk 0.01% 1.01x
Carhartt 0.14% 1.00x
Brooks Brothers 0.02% 0.99x
Uniqlo 0.01% 0.98x
Ann Taylor 0.01% 0.97x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Location attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Seasonal Allergy Sufferers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Seasonal Allergy Sufferers audience is allegra.com.

Website Composition Index
allegra.com 0.19% 60.26x
allergybegone.com 0.09% 49.77x
furnacecompare.com 0.08% 49.18x
ajmadison.com 0.26% 48.88x
calmclinic.com 0.05% 48.15x
askapatient.com 0.56% 47.76x
tileshop.com 0.04% 47.45x
advil.com 0.13% 47.21x
chemocare.com 0.04% 46.85x
surveillance-video.com 0.05% 46.83x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Web attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasonal Allergy Sufferers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.55% 14.15x
Holiday Gifts 1.40% 13.78x
Rural Living 0.22% 13.46x
As Seen On TV Products 0.15% 12.74x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.64% 12.25x
Vitamin Shoppers 8.36% 12.02x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.21% 11.91x
Discount Shopping 8.07% 11.90x
Arthritis & Bones 6.06% 11.82x
ISPs & Local Services 0.17% 11.68x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Content Affinity attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasonal Allergy Sufferers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999