Dstillery Audiences

SEASONAL ALLERGY SUFFERERS

Audience Size: 5.4 Million Devices

Explore the Seasonal Allergy Sufferers Audience

Below you'll find more information about the Seasonal Allergy Sufferers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Seasonal Allergy Sufferers audience.

Dstillery Crafted Audiences

INTERESTS

The Seasonal Allergy Sufferers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasonal Allergy Sufferers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 33.77% 21.88x
Hardware Shoppers 29.62% 21.37x
Headache and Migraine Sufferers 33.78% 21.36x
First Aid Researchers 33.24% 21.30x
Budget Grocery Shoppers 32.70% 20.94x
Cholesterol Researchers 27.72% 20.92x
Spa and Pool Owners 31.74% 20.71x
Sinus Researchers 32.86% 20.52x
Retired Assisted Living Shoppers 30.25% 20.41x
Pain Medication Users 37.86% 20.40x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Interest attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasonal Allergy Sufferers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasonal Allergy Sufferers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.18x
Madewell 0.01% 1.10x
Saint Laurent Paris 0.01% 1.09x
LOFT 0.04% 1.08x
Chicos 0.04% 1.04x
Columbia 0.01% 1.04x
Talbots 0.04% 1.02x
Supreme 0.00% 0.98x
Intermix 0.01% 0.97x
Lululemon 0.04% 0.96x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Location attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Seasonal Allergy Sufferers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Seasonal Allergy Sufferers audience is ehealthme.com.

Website Composition Index
ehealthme.com 1.39% 44.02x
puritan.com 2.76% 41.76x
inspectapedia.com 1.57% 41.55x
sharperimage.com 1.14% 41.49x
hillspet.com 1.65% 38.83x
armstrong.com 1.73% 38.63x
news-medical.net 1.50% 38.59x
uofmhealth.org 1.96% 37.55x
umm.edu 3.97% 37.47x
mayfieldclinic.com 1.31% 37.02x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Web attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasonal Allergy Sufferers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.31% 15.34x
Rural Living 0.23% 13.74x
Holiday Gifts 1.54% 13.60x
As Seen On TV Products 0.15% 13.56x
Discount Shopping 7.59% 12.79x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.59% 12.66x
Arthritis & Bones 6.24% 12.64x
Vitamin Shoppers 8.35% 12.41x
Bird Watching 1.70% 12.36x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.07% 12.11x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Content Affinity attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasonal Allergy Sufferers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female