Explore the Seasonal Allergy Sufferers Audience
Below you'll find more information about the Seasonal Allergy Sufferers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Seasonal Allergy Sufferers audience.
INTERESTS
The Seasonal Allergy Sufferers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasonal Allergy Sufferers audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 33.62% | 20.97x |
| Headache and Migraine Sufferers | 33.24% | 20.49x |
| Telecom Industry | 30.29% | 20.40x |
| Hardware Shoppers | 29.67% | 20.33x |
| Budget Grocery Shoppers | 33.24% | 20.10x |
| First Aid Researchers | 34.12% | 20.08x |
| Cholesterol Researchers | 26.61% | 20.06x |
| Healthcare Industry | 32.81% | 20.03x |
| Furniture and Appliances Industry | 32.71% | 19.81x |
| Spa and Pool Owners | 32.26% | 19.60x |
Composition Percentage:
The overlap percentage between the Seasonal Allergy Sufferers audience and the Interest attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
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APPAREL RETAILERS
The Seasonal Allergy Sufferers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasonal Allergy Sufferers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.14x |
| Chicos | 0.03% | 1.14x |
| REI | 0.01% | 1.10x |
| Lorna Jane | 0.00% | 1.09x |
| Kate Spade | 0.02% | 1.09x |
| Belk | 0.01% | 1.01x |
| Carhartt | 0.14% | 1.00x |
| Brooks Brothers | 0.02% | 0.99x |
| Uniqlo | 0.01% | 0.98x |
| Ann Taylor | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Seasonal Allergy Sufferers audience and the Location attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
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WEBSITES
The Seasonal Allergy Sufferers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Seasonal Allergy Sufferers audience is allegra.com.
| Website | Composition | Index |
| allegra.com | 0.19% | 60.26x |
| allergybegone.com | 0.09% | 49.77x |
| furnacecompare.com | 0.08% | 49.18x |
| ajmadison.com | 0.26% | 48.88x |
| calmclinic.com | 0.05% | 48.15x |
| askapatient.com | 0.56% | 47.76x |
| tileshop.com | 0.04% | 47.45x |
| advil.com | 0.13% | 47.21x |
| chemocare.com | 0.04% | 46.85x |
| surveillance-video.com | 0.05% | 46.83x |
Composition Percentage:
The overlap percentage between the Seasonal Allergy Sufferers audience and the Web attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasonal Allergy Sufferers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 3.55% | 14.15x |
| Holiday Gifts | 1.40% | 13.78x |
| Rural Living | 0.22% | 13.46x |
| As Seen On TV Products | 0.15% | 12.74x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.64% | 12.25x |
| Vitamin Shoppers | 8.36% | 12.02x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.21% | 11.91x |
| Discount Shopping | 8.07% | 11.90x |
| Arthritis & Bones | 6.06% | 11.82x |
| ISPs & Local Services | 0.17% | 11.68x |
Composition Percentage:
The overlap percentage between the Seasonal Allergy Sufferers audience and the Content Affinity attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
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DEMOGRAPHICS
The Seasonal Allergy Sufferers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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