Dstillery Audiences

SEASONAL ALLERGY SUFFERERS

Audience Size: 1.8 Million Devices

Explore the Seasonal Allergy Sufferers Audience

Below you'll find more information about the Seasonal Allergy Sufferers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Seasonal Allergy Sufferers audience.

Dstillery Crafted Audiences

INTERESTS

The Seasonal Allergy Sufferers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasonal Allergy Sufferers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 34.57% 42.07x
Online Health Researchers 26.49% 40.78x
Retired Health Insurance Researchers 36.53% 39.18x
Heartburn Sufferers 27.60% 38.87x
Medical Advice Researchers 24.93% 38.43x
Medical Science Researchers 29.55% 37.51x
Heart Surgery Researchers 30.16% 37.47x
Headache and Migraine Sufferers 27.61% 37.10x
Hardware Shoppers 25.38% 35.89x
Retired Budget Healthcare Shoppers 35.71% 35.65x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Interest attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasonal Allergy Sufferers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasonal Allergy Sufferers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.25x
Jos A. Bank Clothiers 0.02% 1.14x
J. Crew 0.01% 1.14x
Banana Republic 0.02% 1.10x
Chicos 0.02% 1.05x
Gap 0.02% 1.04x
LOFT 0.02% 1.01x
Carhartt 0.21% 1.00x
H&M 0.01% 1.00x
Old Navy 0.04% 0.98x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Location attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Seasonal Allergy Sufferers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Seasonal Allergy Sufferers audience is pollen.com.

Website Composition Index
pollen.com 10.90% 61.69x
cvs.com 3.75% 34.01x
intelius.com 1.23% 31.97x
pharmacytimes.com 1.89% 31.75x
answers.yahoo.com 3.12% 26.17x
bestofmachinery.com 1.22% 24.74x
smarter.com 1.46% 23.92x
sciencedaily.com 5.60% 23.39x
thearchitectsguide.com 1.06% 22.69x
healthtopquestions.com 2.21% 22.59x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Web attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasonal Allergy Sufferers audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).

Content Affinity Composition Index
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.52% 28.33x
Arthritis & Bones 0.20% 22.55x
Natural Diet & Supplement Researchers 0.25% 19.38x
Dermatology 0.06% 18.69x
Auto Tires & Parts Repair Researchers 0.11% 17.58x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 16.57x
Nutrition & Diabetic Living 0.16% 16.25x
Medical & Pharmaceutical Scholarship 0.61% 16.20x
Discount Shopping 0.14% 15.68x
Appliances & Reviews 4.87% 15.58x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Content Affinity attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasonal Allergy Sufferers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male