Dstillery Audiences

SEASONAL ALLERGY SUFFERERS

Audience Size: 1.2 Million Devices

Explore the Seasonal Allergy Sufferers Audience

Below you'll find more information about the Seasonal Allergy Sufferers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Seasonal Allergy Sufferers audience.

Dstillery Crafted Audiences

INTERESTS

The Seasonal Allergy Sufferers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasonal Allergy Sufferers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 29.73% 42.55x
Online Health Researchers 20.64% 40.26x
Heart Surgery Researchers 25.10% 37.44x
Medical Science Researchers 24.63% 37.03x
Headache and Migraine Sufferers 24.21% 36.39x
Arthritis Sufferers 30.15% 33.17x
Retired Budget Healthcare Shoppers 32.60% 32.94x
Generic Prescription Drug Shoppers 33.12% 32.16x
Pain Medication Users 33.57% 31.86x
Retired Assisted Living Shoppers 26.51% 31.56x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Interest attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasonal Allergy Sufferers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasonal Allergy Sufferers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.48x
Talbots 0.01% 1.31x
Maurices 0.04% 1.28x
Gap 0.02% 1.25x
Mens Wearhouse 0.02% 1.17x
Gymboree 0.02% 1.15x
Urban Outfitters 0.02% 1.13x
H&M 0.01% 1.11x
Carhartt 0.14% 1.10x
The Childrens Place 0.02% 1.09x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Location attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Seasonal Allergy Sufferers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Seasonal Allergy Sufferers audience is pollen.com.

Website Composition Index
pollen.com 12.13% 61.35x
healthcare6.com 1.08% 26.44x
manualslib.com 3.29% 25.27x
healthtopquestions.com 1.11% 24.68x
thisoldhouse.com 4.72% 23.00x
sciencedaily.com 2.02% 21.75x
consumersearch.com 3.43% 21.22x
theanswerhub.com 1.11% 21.04x
800notes.com 2.10% 20.28x
homes.com 3.92% 19.97x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Web attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasonal Allergy Sufferers audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).

Content Affinity Composition Index
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.22% 28.01x
Telescopes 0.10% 19.29x
Arthritis & Bones 0.08% 15.21x
Discount Shopping 0.08% 14.87x
Bird Watching 0.07% 14.80x
Healthcare - Dermatology & Aging 4.97% 14.77x
Natural Diet & Supplement Researchers 0.16% 14.71x
Medical Diagnostics 0.98% 14.02x
Pet Supplies 0.12% 13.91x
Appliances & Reviews 3.56% 13.89x
Composition Percentage: The overlap percentage between the Seasonal Allergy Sufferers audience and the Content Affinity attribute.
Index: A comparison of the Seasonal Allergy Sufferers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasonal Allergy Sufferers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male