Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.8 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Sleep Disorder Researchers.

Interest Composition Index
Sleep Disorder Researchers 57.02% 26.71x
Sleep Researchers 52.84% 26.09x
Medical Consultation Researchers 42.80% 23.49x
Doctors 47.99% 23.13x
Joint Pain Sufferers 46.79% 22.71x
Pharmacy Shoppers 32.54% 22.51x
Adult Acne Sufferers 44.32% 22.49x
Orthopedic Health Researchers 48.31% 22.19x
Gastrointestinal Researchers 42.02% 22.16x
Marijuana Prohibition Advocates 46.58% 22.14x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.00% 1.24x
Columbia 0.01% 1.07x
Forever 21 0.04% 1.04x
Lane Bryant 0.03% 1.04x
REI 0.01% 1.03x
Gymboree 0.02% 1.02x
Belk 0.01% 1.02x
Chicos 0.04% 1.01x
American Apparel 0.02% 1.01x
Eddie Bauer 0.01% 1.00x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is eatingdisorderhope.com.

Website Composition Index
eatingdisorderhope.com 0.25% 84.82x
wingofmadness.com 0.17% 81.25x
totallyadd.com 0.48% 80.18x
nbcot.org 0.13% 75.67x
registerednursern.com 0.38% 74.91x
sleepfoundation.org 0.86% 73.48x
getbodysmart.com 0.43% 73.31x
jospt.org 0.96% 72.84x
cebm.net 0.14% 71.30x
cyberpt.com 0.26% 70.83x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 10.72% 18.90x
Arthritis & Bones 8.83% 17.41x
Psychology & Social Work 4.31% 17.11x
Psychiatry & Emotional Health 29.65% 17.05x
Back & Spine 20.80% 16.72x
Disease Cluster 5.41% 15.98x
Healthy Eating Researchers 6.96% 15.56x
Cardiac & Other Health Research 10.02% 15.55x
Higher Education 5.78% 14.98x
Child Development 18.20% 14.89x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000