Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.8 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 21.08% 19.42x
Medical Consultation Researchers 22.63% 18.66x
Social Workers 18.02% 18.09x
Medical Science Researchers 19.50% 18.03x
Tutoring Resources Researchers 23.57% 17.71x
Readers of Buddhist Content 23.39% 17.66x
Online Daters 25.67% 17.26x
Psychiatrists 22.52% 16.94x
Doctors 21.77% 16.78x
Sleep Researchers 25.39% 16.72x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Gap.

Location Composition Index
Gap 0.02% 1.51x
Jos A. Bank Clothiers 0.02% 1.44x
Talbots 0.01% 1.42x
Michael Kors 0.01% 1.39x
Dressbarn 0.02% 1.37x
LOFT 0.02% 1.33x
Eddie Bauer 0.01% 1.33x
Old Navy 0.04% 1.31x
Gymboree 0.02% 1.29x
White House Black Market 0.02% 1.28x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is adaa.org.

Website Composition Index
adaa.org 3.60% 27.16x
aafp.org 1.33% 22.74x
healthyplace.com 1.90% 22.71x
kidshealth.org 2.88% 21.73x
healthychildren.org 1.23% 20.30x
nami.org 2.37% 20.23x
heretohelp.bc.ca 1.52% 20.18x
alberta.ca 1.18% 19.61x
vixendaily.com 1.85% 18.39x
vocabulary.com 1.48% 18.36x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Psychology & Social Work.

Content Affinity Composition Index
Psychology & Social Work 0.10% 19.81x
Disease Cluster 0.11% 18.11x
Reproductive Health 0.15% 16.08x
Cardiac & Other Health Research 0.14% 15.73x
Canadian Healthcare 0.63% 15.60x
Addiction & Recovery Reference 0.05% 15.39x
Online Learning 0.05% 14.46x
Canada Shopping - General Commerce 0.33% 14.40x
Arthritis & Bones 0.41% 13.98x
Senior Care 0.02% 13.92x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female