Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 4.2 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Medical Consultation Researchers.

Interest Composition Index
Medical Consultation Researchers 37.00% 24.57x
Medical Science Researchers 32.26% 23.41x
Doctors 35.88% 23.25x
Foot Pain Sufferers 33.47% 22.75x
Pharmacy Shoppers 31.84% 22.61x
Heart Surgery Researchers 30.59% 22.47x
Psychiatrists 33.39% 22.24x
Primary Care Doctor Researchers 34.97% 22.08x
Sleep Disorder Researchers 42.42% 21.61x
Cardio Health Researchers 37.45% 21.58x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.71x
Victoria's Secret 0.01% 1.53x
Maurices 0.02% 1.37x
Old Navy 0.01% 1.28x
Mens Wearhouse 0.01% 1.24x
Carhartt 0.15% 1.07x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is reachout.com.

Website Composition Index
reachout.com 1.07% 37.66x
apta.org 1.19% 35.92x
crossroadshospice.com 3.31% 33.28x
anxietycentre.com 3.08% 33.19x
physio-pedia.com 3.97% 32.89x
drugabuse.com 2.04% 28.88x
mentalhealthamerica.net 1.81% 28.86x
psychiatryonline.org 1.36% 28.68x
domesticshelters.org 1.22% 28.16x
doctorslounge.com 1.22% 26.09x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 1.18% 20.64x
Cardiac & Other Health Research 1.84% 19.92x
Disease Cluster 1.96% 19.18x
Arthritis & Bones 2.42% 18.28x
Addiction & Recovery Reference 1.53% 18.16x
Psychology & Social Work 0.97% 18.06x
Back & Spine 6.96% 17.41x
Higher Education 0.82% 16.65x
Child Development 6.49% 16.57x
Nursing 2.24% 15.70x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female