Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 2.7 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Medical Consultation Researchers.

Interest Composition Index
Medical Consultation Researchers 44.23% 35.43x
Foot Pain Sufferers 40.43% 34.68x
Heart Surgery Researchers 38.07% 33.75x
Medical Science Researchers 40.30% 33.09x
Sleep Disorder Researchers 52.11% 32.91x
Sleep Researchers 45.28% 32.78x
Doctors 45.86% 32.40x
Oncology Researchers 46.75% 31.89x
Pharmacy Shoppers 38.88% 31.81x
Joint Pain Sufferers 45.26% 31.77x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.46x
Lane Bryant 0.04% 1.31x
Ann Taylor 0.02% 1.28x
Chicos 0.05% 1.22x
Lululemon 0.03% 1.20x
Madewell 0.01% 1.17x
Talbots 0.03% 1.17x
White House Black Market 0.08% 1.16x
Eddie Bauer 0.02% 1.13x
Hollister 0.04% 1.12x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is ptcas.org.

Website Composition Index
ptcas.org 1.19% 103.43x
jospt.org 1.48% 93.99x
helpguide.org 4.79% 53.73x
familydoctor.org 1.75% 51.44x
apta.org 4.55% 50.48x
umm.edu 1.38% 50.34x
rasmussen.edu 1.64% 48.32x
podiatrytoday.com 1.05% 46.13x
doctorshealthpress.com 1.08% 45.68x
clevelandclinicmeded.com 1.19% 45.59x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 3.46% 23.75x
Cardiac & Other Health Research 4.70% 21.27x
Back & Spine 13.23% 20.28x
Arthritis & Bones 4.96% 20.12x
Psychology & Social Work 2.05% 19.86x
Psychiatry & Emotional Health 16.10% 19.66x
Disease Cluster 4.07% 18.57x
Healthy Eating Researchers 2.75% 18.21x
Addiction & Recovery Reference 4.25% 18.19x
Dermatology 3.51% 17.93x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female