Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.2 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 16.28% 19.86x
Joint Pain Sufferers 29.76% 18.24x
Medical Science Researchers 14.39% 18.07x
Medical Consultation Researchers 20.59% 17.97x
COVID Symptoms Researchers 11.84% 17.91x
Cardio Health Researchers 28.60% 17.54x
Tutoring Resources Researchers 17.25% 17.10x
Readers of Buddhist Content 17.12% 17.02x
Heart Surgery Researchers 13.51% 16.60x
Doctors 17.44% 16.54x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.30x
Dressbarn 0.02% 1.26x
Jos A. Bank Clothiers 0.02% 1.23x
Banana Republic 0.03% 1.19x
H&M 0.02% 1.16x
Gap 0.03% 1.15x
Maurices 0.05% 1.12x
Carhartt 0.27% 1.12x
Eddie Bauer 0.01% 1.12x
Talbots 0.02% 1.11x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is adaa.org.

Website Composition Index
adaa.org 1.22% 34.49x
healthyplace.com 1.13% 25.23x
vixendaily.com 1.01% 20.55x
tinybuddha.com 3.21% 18.58x
sciencedaily.com 4.43% 17.78x
heysigmund.com 2.69% 17.28x
psychiatry.org 1.00% 16.60x
wow4u.com 1.78% 16.54x
anewmode.com 1.49% 16.48x
redfin.ca 1.45% 16.45x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 0.03% 14.75x
Higher Education 0.04% 13.49x
Jokes & Riddles 0.05% 13.44x
Yoga & Meditation 0.24% 12.45x
Canadian Universities 0.10% 12.39x
Cardiac & Other Health Research 0.05% 12.38x
Arthritis & Bones 0.11% 11.98x
Online Learning 0.02% 11.47x
Dermatology 0.04% 10.92x
Quotes & Inspiration 2.10% 10.76x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female