Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.5 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Medical Consultation Researchers.

Interest Composition Index
Medical Consultation Researchers 35.95% 19.55x
Medical Science Researchers 30.67% 18.89x
Doctors 34.63% 18.69x
Pharmacy Shoppers 31.89% 18.54x
Foot Pain Sufferers 30.87% 18.02x
Primary Care Doctor Researchers 33.69% 17.93x
Heart Surgery Researchers 29.12% 17.70x
Psychiatrists 32.10% 17.61x
Sleep Researchers 35.04% 17.53x
Professional Medical Journal Readers 29.65% 17.30x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.44x
Dressbarn 0.01% 1.32x
Buckle 0.01% 1.28x
Mens Wearhouse 0.02% 1.28x
Express 0.01% 1.23x
Old Navy 0.02% 1.18x
The Childrens Place 0.01% 1.18x
Maurices 0.02% 1.18x
Journeys 0.01% 1.14x
Carhartt 0.16% 1.13x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is crossroadshospice.com.

Website Composition Index
crossroadshospice.com 2.25% 30.10x
physio-pedia.com 2.61% 29.49x
anxietycentre.com 1.81% 29.10x
mentalhealthamerica.net 1.07% 25.03x
drugabuse.com 1.15% 24.99x
mhmedical.com 1.03% 23.44x
childmind.org 2.39% 23.42x
adaa.org 3.80% 21.89x
cedars-sinai.edu 1.37% 21.28x
healthlinkbc.ca 3.71% 21.18x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 16.24x
Psychology & Social Work 0.73% 15.99x
Disease Cluster 1.36% 15.92x
Reproductive Health 0.75% 15.57x
Cardiac & Other Health Research 1.22% 15.47x
Addiction & Recovery Reference 0.92% 14.62x
Arthritis & Bones 1.77% 14.58x
Child Development 4.99% 14.14x
Canadian Healthcare 1.99% 13.90x
Online Learning 0.06% 13.68x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female