Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.9 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Sleep Disorder Researchers.

Interest Composition Index
Sleep Disorder Researchers 52.69% 29.00x
Sleep Researchers 47.96% 28.76x
Foot Pain Sufferers 37.80% 27.23x
Heart Surgery Researchers 35.30% 27.22x
Medical Consultation Researchers 46.77% 26.33x
Doctors 45.53% 25.93x
Joint Pain Sufferers 44.21% 25.81x
Adult Acne Sufferers 41.40% 25.23x
Gastrointestinal Researchers 38.07% 25.23x
Pharmacy Shoppers 36.16% 25.17x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Madewell.

Location Composition Index
Madewell 0.03% 1.50x
Columbia 0.02% 1.48x
Chicos 0.06% 1.41x
Michael Kors 0.03% 1.35x
LL Bean 0.01% 1.30x
Express Outlets 0.01% 1.29x
American Apparel 0.05% 1.28x
Jos A. Bank Clothiers 0.20% 1.25x
Free People 0.03% 1.23x
Kate Spade 0.02% 1.19x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is empoweringparents.com.

Website Composition Index
empoweringparents.com 1.18% 70.15x
additudemag.com 1.05% 60.60x
ehealthme.com 1.31% 59.77x
mayfieldclinic.com 1.45% 58.92x
bphope.com 1.66% 56.16x
netwellness.org 1.34% 55.94x
ahcmedia.com 1.12% 55.32x
umm.edu 4.05% 55.24x
chadd.org 1.12% 55.12x
familydoctor.org 5.41% 54.79x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 9.95% 21.78x
Psychology & Social Work 3.93% 20.22x
Arthritis & Bones 8.84% 19.71x
Psychiatry & Emotional Health 27.79% 19.02x
Back & Spine 21.26% 18.71x
Disease Cluster 5.91% 18.39x
Higher Education 5.18% 17.82x
Healthy Eating Researchers 6.60% 17.80x
Cardiac & Other Health Research 9.67% 17.42x
Dermatology 9.43% 16.90x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female