
Explore the Senior Caregivers Audience
Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Senior Caregivers audience.

INTERESTS
The Senior Caregivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Senior Caregivers audience is Pharmacy Shoppers.
Interest | Composition | Index |
Pharmacy Shoppers | 25.53% | 46.54x |
Medical Consultation Researchers | 30.36% | 46.31x |
Medical Science Researchers | 26.40% | 44.51x |
Foot Pain Sufferers | 24.86% | 43.24x |
Heart Surgery Researchers | 22.32% | 43.01x |
Doctors | 28.53% | 42.97x |
Professional Medical Journal Readers | 23.87% | 41.61x |
Psychiatrists | 28.12% | 41.35x |
Adult Acne Sufferers | 25.72% | 40.49x |
Headache and Migraine Sufferers | 20.16% | 40.04x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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APPAREL RETAILERS
The Senior Caregivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Chicos.
Location | Composition | Index |
Chicos | 0.01% | 2.10x |
Lane Bryant | 0.01% | 1.71x |
Gymboree | 0.01% | 1.69x |
Banana Republic | 0.01% | 1.45x |
White House Black Market | 0.01% | 1.42x |
The Childrens Place | 0.02% | 1.37x |
Victoria's Secret | 0.02% | 1.30x |
Express | 0.01% | 1.19x |
Old Navy | 0.02% | 1.19x |
Carhartt | 0.11% | 1.13x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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WEBSITES
The Senior Caregivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Senior Caregivers audience is crossroadshospice.com.
Website | Composition | Index |
crossroadshospice.com | 1.05% | 40.97x |
physio-pedia.com | 1.21% | 40.81x |
childmind.org | 1.08% | 32.68x |
healthlinkbc.ca | 2.00% | 30.81x |
aafp.org | 2.81% | 29.21x |
cancer.ca | 1.03% | 28.52x |
auntyflo.com | 1.09% | 28.39x |
rarediseases.org | 1.52% | 28.33x |
adaa.org | 3.51% | 27.61x |
kidshealth.org | 6.50% | 27.33x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Senior Caregivers audience is Disease Cluster.
Content Affinity | Composition | Index |
Disease Cluster | 0.53% | 30.21x |
Canadian Seniors Real Estate Research Cluster | 0.22% | 28.60x |
Psychology & Social Work | 0.31% | 28.09x |
Arthritis & Bones | 0.85% | 27.11x |
Addiction & Recovery Reference | 0.40% | 26.49x |
Reproductive Health | 0.31% | 26.38x |
Canadian Healthcare | 1.29% | 25.83x |
Canada Shopping - General Commerce | 0.77% | 24.02x |
Social & Demographic Trends | 0.11% | 23.36x |
Cardiac & Other Health Research | 0.55% | 23.19x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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DEMOGRAPHICS
The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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