Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.2 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 21.85% 19.66x
Medical Consultation Researchers 24.28% 18.76x
Social Workers 20.62% 18.27x
Tutoring Resources Researchers 21.85% 18.05x
Medical Science Researchers 19.27% 18.05x
Joint Pain Sufferers 32.21% 17.76x
Cardio Health Researchers 29.42% 17.59x
COVID Symptoms Researchers 15.93% 17.58x
Readers of Buddhist Content 21.37% 17.38x
Sleep Researchers 26.41% 17.11x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.40x
Mens Wearhouse 0.04% 1.36x
LOFT 0.02% 1.36x
Talbots 0.02% 1.34x
Buckle 0.03% 1.30x
Gymboree 0.02% 1.29x
Lane Bryant 0.02% 1.27x
Zumiez 0.02% 1.23x
Hollister 0.02% 1.22x
Dressbarn 0.02% 1.21x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is adaa.org.

Website Composition Index
adaa.org 2.24% 33.36x
healthyplace.com 1.49% 25.57x
heretohelp.bc.ca 1.22% 24.93x
vixendaily.com 1.34% 20.57x
nami.org 1.59% 20.20x
tinybuddha.com 4.18% 19.15x
wow4u.com 1.66% 18.31x
sciencedaily.com 8.05% 18.09x
heysigmund.com 3.13% 17.46x
verilymag.com 1.27% 17.06x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Psychology & Social Work.

Content Affinity Composition Index
Psychology & Social Work 0.06% 20.99x
Disease Cluster 0.04% 15.49x
Addiction & Recovery Reference 0.02% 15.49x
Cardiac & Other Health Research 0.10% 15.28x
Arthritis & Bones 0.29% 14.68x
Canadian Healthcare 0.37% 14.57x
Reproductive Health 0.08% 14.43x
Canada Shopping - General Commerce 0.14% 14.30x
Canadian Universities 0.20% 12.96x
Yoga & Meditation 0.43% 12.23x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female