Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.1 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 24.38% 21.24x
Medical Consultation Researchers 26.35% 21.03x
Medical Science Researchers 21.51% 20.86x
Tutoring Resources Researchers 23.73% 19.97x
Foot Pain Sufferers 20.16% 19.16x
Psychiatrists 23.53% 18.97x
Doctors 23.91% 18.96x
Heart Surgery Researchers 19.75% 18.87x
Readers of Buddhist Content 24.08% 18.59x
Online Daters 27.05% 18.58x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.93x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is healthlinkbc.ca.

Website Composition Index
healthlinkbc.ca 1.28% 29.74x
adaa.org 3.78% 28.66x
aafp.org 1.64% 27.64x
kidshealth.org 3.74% 25.90x
gotquestions.org 1.53% 25.60x
labtestsonline.org 1.17% 25.51x
healthyplace.com 1.69% 25.30x
jamanetwork.com 1.19% 25.14x
healthychildren.org 1.46% 24.16x
alberta.ca 1.69% 24.12x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Psychology & Social Work.

Content Affinity Composition Index
Psychology & Social Work 0.17% 21.93x
Disease Cluster 0.25% 19.76x
Addiction & Recovery Reference 0.16% 18.89x
Canadian Healthcare 0.90% 17.09x
Reproductive Health 0.17% 16.54x
Arthritis & Bones 0.52% 16.12x
Cardiac & Other Health Research 0.20% 15.68x
Canadian Universities 0.43% 14.95x
Canadian Seniors Real Estate Research Cluster 0.12% 13.92x
Canada Shopping - General Commerce 0.48% 13.74x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female