Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 2.5 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Drug Store Shoppers.

Interest Composition Index
Drug Store Shoppers 10.34% 20.46x
Online Health Researchers 7.70% 20.10x
Pharmacy Shoppers 12.11% 18.76x
COVID Symptoms Researchers 5.59% 18.72x
Medical Science Researchers 7.40% 18.57x
Medical Advice Researchers 11.31% 18.56x
Headache and Migraine Sufferers 7.87% 18.15x
Medical Consultation Researchers 13.19% 17.97x
Orthopedic Health Researchers 11.50% 17.32x
Heart Surgery Researchers 6.80% 16.90x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.40x
White House Black Market 0.02% 1.39x
American Eagle Outfitters 0.02% 1.27x
LOFT 0.01% 1.23x
Dressbarn 0.01% 1.22x
Old Navy 0.02% 1.17x
Mens Wearhouse 0.01% 1.17x
Talbots 0.01% 1.16x
Maurices 0.03% 1.16x
Gymboree 0.02% 1.10x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is wow4u.com.

Website Composition Index
wow4u.com 1.92% 18.75x
lifehack.org 11.76% 18.72x
tinybuddha.com 2.25% 16.69x
onhealth.com 2.68% 14.14x
timescolonist.com 1.49% 14.06x
insidehalton.com 1.29% 13.99x
patient.info 7.28% 13.72x
hernorm.com 1.39% 13.14x
whatchristianswanttoknow.com 2.21% 12.85x
huffingtonpost.ca 1.63% 12.85x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 0.05% 13.72x
Natural Diet & Supplement Researchers 0.09% 13.03x
Canadian Universities 0.09% 12.36x
Canadian Real Estate Researcher Cluster 0.10% 11.73x
Website Launchers 0.03% 11.70x
Jokes & Riddles 0.03% 11.70x
Paleo & Keto Diet Enthusiasts 0.22% 11.42x
Yoga & Meditation 0.14% 11.41x
Science Education & Academia 0.07% 11.05x
Healthy Eating Researchers 0.05% 11.05x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female