Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 25.53% 46.54x
Medical Consultation Researchers 30.36% 46.31x
Medical Science Researchers 26.40% 44.51x
Foot Pain Sufferers 24.86% 43.24x
Heart Surgery Researchers 22.32% 43.01x
Doctors 28.53% 42.97x
Professional Medical Journal Readers 23.87% 41.61x
Psychiatrists 28.12% 41.35x
Adult Acne Sufferers 25.72% 40.49x
Headache and Migraine Sufferers 20.16% 40.04x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Chicos.

Location Composition Index
Chicos 0.01% 2.10x
Lane Bryant 0.01% 1.71x
Gymboree 0.01% 1.69x
Banana Republic 0.01% 1.45x
White House Black Market 0.01% 1.42x
The Childrens Place 0.02% 1.37x
Victoria's Secret 0.02% 1.30x
Express 0.01% 1.19x
Old Navy 0.02% 1.19x
Carhartt 0.11% 1.13x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is crossroadshospice.com.

Website Composition Index
crossroadshospice.com 1.05% 40.97x
physio-pedia.com 1.21% 40.81x
childmind.org 1.08% 32.68x
healthlinkbc.ca 2.00% 30.81x
aafp.org 2.81% 29.21x
cancer.ca 1.03% 28.52x
auntyflo.com 1.09% 28.39x
rarediseases.org 1.52% 28.33x
adaa.org 3.51% 27.61x
kidshealth.org 6.50% 27.33x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.53% 30.21x
Canadian Seniors Real Estate Research Cluster 0.22% 28.60x
Psychology & Social Work 0.31% 28.09x
Arthritis & Bones 0.85% 27.11x
Addiction & Recovery Reference 0.40% 26.49x
Reproductive Health 0.31% 26.38x
Canadian Healthcare 1.29% 25.83x
Canada Shopping - General Commerce 0.77% 24.02x
Social & Demographic Trends 0.11% 23.36x
Cardiac & Other Health Research 0.55% 23.19x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female