Explore the Senior Caregivers Audience
Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Senior Caregivers audience.
INTERESTS
The Senior Caregivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Senior Caregivers audience is Sleep Disorder Researchers.
| Interest | Composition | Index |
| Sleep Disorder Researchers | 52.69% | 29.00x |
| Sleep Researchers | 47.96% | 28.76x |
| Foot Pain Sufferers | 37.80% | 27.23x |
| Heart Surgery Researchers | 35.30% | 27.22x |
| Medical Consultation Researchers | 46.77% | 26.33x |
| Doctors | 45.53% | 25.93x |
| Joint Pain Sufferers | 44.21% | 25.81x |
| Adult Acne Sufferers | 41.40% | 25.23x |
| Gastrointestinal Researchers | 38.07% | 25.23x |
| Pharmacy Shoppers | 36.16% | 25.17x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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APPAREL RETAILERS
The Senior Caregivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.03% | 1.50x |
| Columbia | 0.02% | 1.48x |
| Chicos | 0.06% | 1.41x |
| Michael Kors | 0.03% | 1.35x |
| LL Bean | 0.01% | 1.30x |
| Express Outlets | 0.01% | 1.29x |
| American Apparel | 0.05% | 1.28x |
| Jos A. Bank Clothiers | 0.20% | 1.25x |
| Free People | 0.03% | 1.23x |
| Kate Spade | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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WEBSITES
The Senior Caregivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Senior Caregivers audience is empoweringparents.com.
| Website | Composition | Index |
| empoweringparents.com | 1.18% | 70.15x |
| additudemag.com | 1.05% | 60.60x |
| ehealthme.com | 1.31% | 59.77x |
| mayfieldclinic.com | 1.45% | 58.92x |
| bphope.com | 1.66% | 56.16x |
| netwellness.org | 1.34% | 55.94x |
| ahcmedia.com | 1.12% | 55.32x |
| umm.edu | 4.05% | 55.24x |
| chadd.org | 1.12% | 55.12x |
| familydoctor.org | 5.41% | 54.79x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.
| Content Affinity | Composition | Index |
| Reproductive Health | 9.95% | 21.78x |
| Psychology & Social Work | 3.93% | 20.22x |
| Arthritis & Bones | 8.84% | 19.71x |
| Psychiatry & Emotional Health | 27.79% | 19.02x |
| Back & Spine | 21.26% | 18.71x |
| Disease Cluster | 5.91% | 18.39x |
| Higher Education | 5.18% | 17.82x |
| Healthy Eating Researchers | 6.60% | 17.80x |
| Cardiac & Other Health Research | 9.67% | 17.42x |
| Dermatology | 9.43% | 16.90x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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DEMOGRAPHICS
The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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