Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 4 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Medical Consultation Researchers.

Interest Composition Index
Medical Consultation Researchers 36.86% 27.89x
Foot Pain Sufferers 32.15% 26.35x
Doctors 38.98% 26.00x
Sleep Disorder Researchers 43.69% 25.76x
Medical Science Researchers 34.80% 25.53x
Heart Surgery Researchers 31.54% 25.21x
Psychiatrists 36.90% 25.06x
Pharmacy Shoppers 32.44% 25.03x
Sleep Researchers 36.53% 24.54x
Primary Care Doctor Researchers 35.26% 24.41x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.10x
Mens Wearhouse 0.01% 0.94x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is helpguide.org.

Website Composition Index
helpguide.org 1.50% 39.21x
reachout.com 1.54% 36.53x
apta.org 1.76% 35.93x
anxietycentre.com 4.36% 32.97x
crossroadshospice.com 4.29% 31.64x
nursingtimes.net 1.45% 31.49x
physio-pedia.com 5.45% 31.27x
drugabuse.com 3.12% 29.10x
mentalhealthamerica.net 2.68% 29.04x
ukessays.com 1.05% 28.77x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 1.87% 22.92x
Cardiac & Other Health Research 2.67% 22.24x
Psychology & Social Work 1.38% 21.61x
Disease Cluster 2.81% 20.18x
Arthritis & Bones 3.34% 19.71x
Back & Spine 9.36% 19.49x
Addiction & Recovery Reference 2.40% 19.40x
Child Development 8.94% 18.20x
Higher Education 1.20% 17.99x
Nursing 3.34% 17.65x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female