Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 2.7 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Sleep Disorder Researchers.

Interest Composition Index
Sleep Disorder Researchers 54.05% 53.18x
Sleep Researchers 48.57% 52.42x
Foot Pain Sufferers 40.28% 50.94x
Medical Consultation Researchers 43.44% 50.86x
Heart Surgery Researchers 38.09% 50.13x
Pharmacy Shoppers 37.35% 47.24x
Doctors 48.67% 46.93x
Joint Pain Sufferers 46.85% 46.83x
Medical Science Researchers 41.91% 46.45x
Healthcare Provider Education Researchers 47.36% 45.82x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.46x
Mens Wearhouse 0.63% 1.36x
Supreme 0.01% 1.23x
Buckle 0.20% 1.18x
White House Black Market 0.25% 1.17x
Chicos 0.07% 1.16x
REI 0.02% 1.15x
Belk 0.01% 1.14x
Bonobos 0.07% 1.13x
Gymboree 0.06% 1.13x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is empoweringparents.com.

Website Composition Index
empoweringparents.com 1.07% 77.15x
jospt.org 1.09% 75.04x
ehealthme.com 1.26% 66.54x
mayfieldclinic.com 1.35% 64.89x
chadd.org 1.01% 64.14x
careersinpsychology.org 1.34% 63.87x
bphope.com 1.56% 63.70x
helpguide.org 12.02% 63.47x
ahcmedia.com 1.03% 62.39x
netwellness.org 1.26% 62.06x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 8.83% 29.06x
Psychology & Social Work 3.60% 26.01x
Psychiatry & Emotional Health 27.04% 25.99x
Arthritis & Bones 9.13% 24.83x
Cardiac & Other Health Research 9.81% 23.62x
Healthy Eating Researchers 5.92% 23.28x
Back & Spine 21.96% 23.23x
Higher Education 4.32% 23.08x
Disease Cluster 6.70% 22.37x
Dermatology 8.82% 21.75x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female