Explore the Senior Caregivers Audience
Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Senior Caregivers audience.
INTERESTS
The Senior Caregivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Senior Caregivers audience is Pharmacy Shoppers.
| Interest | Composition | Index |
| Pharmacy Shoppers | 25.53% | 46.54x |
| Medical Consultation Researchers | 30.36% | 46.31x |
| Medical Science Researchers | 26.40% | 44.51x |
| Foot Pain Sufferers | 24.86% | 43.24x |
| Heart Surgery Researchers | 22.32% | 43.01x |
| Doctors | 28.53% | 42.97x |
| Professional Medical Journal Readers | 23.87% | 41.61x |
| Psychiatrists | 28.12% | 41.35x |
| Adult Acne Sufferers | 25.72% | 40.49x |
| Headache and Migraine Sufferers | 20.16% | 40.04x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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APPAREL RETAILERS
The Senior Caregivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 2.10x |
| Lane Bryant | 0.01% | 1.71x |
| Gymboree | 0.01% | 1.69x |
| Banana Republic | 0.01% | 1.45x |
| White House Black Market | 0.01% | 1.42x |
| The Childrens Place | 0.02% | 1.37x |
| Victoria's Secret | 0.02% | 1.30x |
| Express | 0.01% | 1.19x |
| Old Navy | 0.02% | 1.19x |
| Carhartt | 0.11% | 1.13x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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WEBSITES
The Senior Caregivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Senior Caregivers audience is crossroadshospice.com.
| Website | Composition | Index |
| crossroadshospice.com | 1.05% | 40.97x |
| physio-pedia.com | 1.21% | 40.81x |
| childmind.org | 1.08% | 32.68x |
| healthlinkbc.ca | 2.00% | 30.81x |
| aafp.org | 2.81% | 29.21x |
| cancer.ca | 1.03% | 28.52x |
| auntyflo.com | 1.09% | 28.39x |
| rarediseases.org | 1.52% | 28.33x |
| adaa.org | 3.51% | 27.61x |
| kidshealth.org | 6.50% | 27.33x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Senior Caregivers audience is Disease Cluster.
| Content Affinity | Composition | Index |
| Disease Cluster | 0.53% | 30.21x |
| Canadian Seniors Real Estate Research Cluster | 0.22% | 28.60x |
| Psychology & Social Work | 0.31% | 28.09x |
| Arthritis & Bones | 0.85% | 27.11x |
| Addiction & Recovery Reference | 0.40% | 26.49x |
| Reproductive Health | 0.31% | 26.38x |
| Canadian Healthcare | 1.29% | 25.83x |
| Canada Shopping - General Commerce | 0.77% | 24.02x |
| Social & Demographic Trends | 0.11% | 23.36x |
| Cardiac & Other Health Research | 0.55% | 23.19x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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DEMOGRAPHICS
The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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