Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.6 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Sleep Disorder Researchers.

Interest Composition Index
Sleep Disorder Researchers 51.21% 39.83x
Sleep Researchers 46.17% 39.50x
Heart Surgery Researchers 33.91% 38.50x
Medical Consultation Researchers 40.02% 38.43x
Foot Pain Sufferers 36.67% 38.29x
Doctors 44.18% 35.84x
Joint Pain Sufferers 43.72% 35.50x
Pharmacy Shoppers 36.42% 35.41x
Medical Science Researchers 39.65% 35.37x
Gastrointestinal Researchers 37.59% 34.53x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.35x
Mens Wearhouse 0.45% 1.23x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is empoweringparents.com.

Website Composition Index
empoweringparents.com 1.03% 66.08x
ehealthme.com 1.19% 57.34x
mayfieldclinic.com 1.30% 56.36x
bphope.com 1.49% 54.64x
chadd.org 1.01% 54.63x
ahcmedia.com 1.01% 53.91x
helpguide.org 11.89% 53.75x
netwellness.org 1.20% 53.60x
careersinpsychology.org 1.38% 53.42x
umm.edu 3.64% 53.00x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 8.31% 24.79x
Psychology & Social Work 3.60% 22.49x
Arthritis & Bones 8.46% 21.98x
Psychiatry & Emotional Health 26.51% 21.34x
Back & Spine 20.57% 20.80x
Healthy Eating Researchers 6.00% 20.05x
Disease Cluster 5.79% 19.98x
Cardiac & Other Health Research 9.38% 19.81x
Higher Education 4.47% 19.58x
Dermatology 8.50% 19.06x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female