Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 5.4 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Medical Consultation Researchers.

Interest Composition Index
Medical Consultation Researchers 40.21% 26.16x
Foot Pain Sufferers 37.79% 24.80x
Sleep Disorder Researchers 47.43% 24.14x
Sleep Researchers 41.90% 23.73x
Heart Surgery Researchers 37.22% 23.47x
Doctors 46.50% 22.94x
Pharmacy Shoppers 39.33% 22.63x
Medical Science Researchers 42.92% 22.41x
Oncology Researchers 46.78% 22.26x
Primary Care Doctor Researchers 38.94% 22.23x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is REI.

Location Composition Index
REI 0.01% 1.23x
Mens Wearhouse 0.05% 1.13x
Chicos 0.04% 1.13x
Lane Bryant 0.03% 1.10x
Dressbarn 0.02% 1.09x
Coach 0.03% 1.08x
Carhartt 0.24% 1.08x
Old Navy 0.06% 1.08x
Forever 21 0.03% 1.07x
Ralph Lauren 0.01% 1.06x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is helpguide.org.

Website Composition Index
helpguide.org 2.59% 37.86x
apta.org 2.17% 30.93x
reachout.com 1.77% 29.88x
anxietycentre.com 5.21% 29.69x
xojane.com 1.54% 28.86x
nursingtimes.net 1.73% 28.71x
acne.org 1.14% 28.70x
eharmony.com 1.11% 27.82x
drugabuse.com 4.02% 27.43x
healthguidance.org 1.53% 27.11x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 2.24% 18.90x
Cardiac & Other Health Research 3.21% 18.05x
Psychology & Social Work 1.62% 17.88x
Psychiatry & Emotional Health 14.63% 17.02x
Back & Spine 10.25% 16.78x
Arthritis & Bones 3.87% 16.60x
Disease Cluster 3.30% 16.40x
Addiction & Recovery Reference 3.07% 16.11x
Healthy Eating Researchers 1.88% 15.05x
Child Development 9.69% 15.01x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female