Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 4.4 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Medical Consultation Researchers.

Interest Composition Index
Medical Consultation Researchers 46.08% 34.15x
Foot Pain Sufferers 41.87% 33.64x
Heart Surgery Researchers 40.16% 32.77x
Sleep Researchers 47.10% 32.59x
Sleep Disorder Researchers 53.98% 32.54x
Medical Science Researchers 41.99% 31.91x
Doctors 48.45% 31.19x
Joint Pain Sufferers 47.26% 31.09x
Pharmacy Shoppers 40.57% 31.06x
Oncology Researchers 48.43% 30.62x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.33x
Buckle 0.31% 1.33x
White House Black Market 0.38% 1.32x
Mens Wearhouse 0.51% 1.27x
Bonobos 0.09% 1.23x
Talbots 0.04% 1.14x
Johnston and Murphy 0.46% 1.11x
Madewell 0.02% 1.08x
Chicos 0.05% 0.98x
Zumiez 0.07% 0.97x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is helpguide.org.

Website Composition Index
helpguide.org 5.79% 45.98x
adaa.org 4.56% 45.71x
umm.edu 1.65% 42.17x
healthyplace.com 4.44% 41.71x
advanceweb.com 1.03% 41.29x
familydoctor.org 2.04% 40.92x
anxieties.com 1.32% 39.25x
bodyecology.com 2.16% 38.64x
doctorshealthpress.com 1.31% 38.07x
podiatrytoday.com 1.24% 37.96x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 4.58% 22.08x
Psychiatry & Emotional Health 17.05% 20.32x
Psychology & Social Work 2.28% 19.56x
Cardiac & Other Health Research 5.77% 19.11x
Arthritis & Bones 5.67% 19.00x
Back & Spine 14.74% 18.65x
Healthy Eating Researchers 3.45% 17.77x
Higher Education 2.54% 17.41x
Disease Cluster 4.51% 17.37x
Addiction & Recovery Reference 5.05% 16.85x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female