Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 3.9 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is Sleep Disorder Researchers.

Interest Composition Index
Sleep Disorder Researchers 57.23% 26.72x
Sleep Researchers 52.76% 26.34x
Medical Consultation Researchers 43.48% 24.43x
Doctors 47.75% 23.88x
Pharmacy Shoppers 33.74% 23.39x
Joint Pain Sufferers 47.01% 23.29x
Adult Acne Sufferers 44.15% 23.23x
Orthopedic Health Researchers 47.74% 22.96x
Medical Science Researchers 40.33% 22.86x
Gastrointestinal Researchers 42.32% 22.73x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.53x
LL Bean 0.01% 1.37x
Gymboree 0.03% 1.19x
Columbia 0.01% 1.13x
Brooks Brothers 0.03% 1.06x
H&M 0.03% 1.05x
Free People 0.02% 1.05x
Lorna Jane 0.01% 1.04x
The North Face 0.02% 1.03x
Eddie Bauer 0.01% 1.03x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is empoweringparents.com.

Website Composition Index
empoweringparents.com 1.59% 66.77x
additudemag.com 1.36% 64.38x
psychiatrictimes.com 1.27% 60.85x
beautyandtips.com 1.06% 57.84x
ehealthme.com 1.68% 54.93x
mayfieldclinic.com 1.87% 54.15x
texasheart.org 1.25% 53.11x
simple-remedies.com 1.27% 52.60x
netwellness.org 1.72% 50.67x
umm.edu 5.22% 50.49x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 10.27% 19.25x
Psychology & Social Work 4.02% 18.30x
Arthritis & Bones 8.75% 17.74x
Psychiatry & Emotional Health 29.30% 17.57x
Back & Spine 20.80% 16.74x
Disease Cluster 5.71% 16.64x
Healthy Eating Researchers 6.82% 16.18x
Cardiac & Other Health Research 9.99% 15.98x
Higher Education 5.51% 15.85x
Child Development 17.64% 15.27x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female