Dstillery Audiences

SENIOR CAREGIVERS

Audience Size: 4.1 Million Devices

Explore the Senior Caregivers Audience

Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Senior Caregivers audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Caregivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Caregivers audience is New Year Resolution Intender.

Interest Composition Index
New Year Resolution Intender 2.93% 15.17x
Medical Advice Researchers 5.29% 15.14x
COVID Symptoms Researchers 3.17% 15.14x
Heart Health Researchers 10.47% 14.74x
Drug Store Shoppers 9.23% 14.70x
Heart Surgery Researchers 8.97% 14.49x
Healthcare Provider Education Researchers 9.91% 14.49x
Online Health Researchers 7.39% 14.43x
Primary Care Doctor Researchers 8.56% 14.28x
Pharmacy Shoppers 11.14% 13.57x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Caregivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.93x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Caregivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Caregivers audience is lifehack.org.

Website Composition Index
lifehack.org 7.63% 15.44x
tinybuddha.com 1.47% 14.42x
wow4u.com 1.41% 13.56x
onhealth.com 1.05% 13.14x
astrology-zodiac-signs.com 2.13% 11.81x
tripadvisor.ca 2.04% 11.17x
medscape.com 1.52% 11.16x
whatchristianswanttoknow.com 1.23% 11.12x
thehealthsite.com 1.41% 10.59x
patient.info 3.87% 10.49x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Caregivers audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.02% 13.05x
Cardiac & Other Health Research 0.02% 10.87x
Healthy Eating Researchers 0.03% 9.97x
Numerology & Astrology 0.07% 9.75x
Mining & Natural Resources 0.02% 9.16x
Paleo & Keto Diet Enthusiasts 0.11% 8.70x
Natural Diet & Supplement Researchers 0.06% 8.62x
Healthcare - Dermatology & Aging 1.46% 8.33x
Canadian Universities 0.05% 7.94x
Online Learning 0.01% 7.91x
Composition Percentage: The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female