Explore the Senior Caregivers Audience
Below you'll find more information about the Senior Caregivers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Senior Caregivers audience.
INTERESTS
The Senior Caregivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Senior Caregivers audience is Medical Consultation Researchers.
| Interest | Composition | Index |
| Medical Consultation Researchers | 36.86% | 27.89x |
| Foot Pain Sufferers | 32.15% | 26.35x |
| Doctors | 38.98% | 26.00x |
| Sleep Disorder Researchers | 43.69% | 25.76x |
| Medical Science Researchers | 34.80% | 25.53x |
| Heart Surgery Researchers | 31.54% | 25.21x |
| Psychiatrists | 36.90% | 25.06x |
| Pharmacy Shoppers | 32.44% | 25.03x |
| Sleep Researchers | 36.53% | 24.54x |
| Primary Care Doctor Researchers | 35.26% | 24.41x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Interest attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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APPAREL RETAILERS
The Senior Caregivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Senior Caregivers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.12% | 1.10x |
| Mens Wearhouse | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Location attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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WEBSITES
The Senior Caregivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Senior Caregivers audience is helpguide.org.
| Website | Composition | Index |
| helpguide.org | 1.50% | 39.21x |
| reachout.com | 1.54% | 36.53x |
| apta.org | 1.76% | 35.93x |
| anxietycentre.com | 4.36% | 32.97x |
| crossroadshospice.com | 4.29% | 31.64x |
| nursingtimes.net | 1.45% | 31.49x |
| physio-pedia.com | 5.45% | 31.27x |
| drugabuse.com | 3.12% | 29.10x |
| mentalhealthamerica.net | 2.68% | 29.04x |
| ukessays.com | 1.05% | 28.77x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Web attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Senior Caregivers audience is Reproductive Health.
| Content Affinity | Composition | Index |
| Reproductive Health | 1.87% | 22.92x |
| Cardiac & Other Health Research | 2.67% | 22.24x |
| Psychology & Social Work | 1.38% | 21.61x |
| Disease Cluster | 2.81% | 20.18x |
| Arthritis & Bones | 3.34% | 19.71x |
| Back & Spine | 9.36% | 19.49x |
| Addiction & Recovery Reference | 2.40% | 19.40x |
| Child Development | 8.94% | 18.20x |
| Higher Education | 1.20% | 17.99x |
| Nursing | 3.34% | 17.65x |
Composition Percentage:
The overlap percentage between the Senior Caregivers audience and the Content Affinity attribute.
Index: A comparison of the Senior Caregivers audience to the internet population.
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DEMOGRAPHICS
The Senior Caregivers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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