Dstillery Audiences

SHOE SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Shoe Shoppers Audience

Below you'll find more information about the Shoe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Shoe Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Shoe Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shoe Shoppers audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 29.56% 47.07x
Competitive Tri-Athletes 32.69% 39.60x
Running Enthusiasts 33.04% 38.81x
Home Goods Supercenter Shoppers 20.85% 34.72x
Mens Business Clothes Shoppers 8.54% 27.48x
Apartment Furniture Shoppers 13.88% 26.68x
Weight Loss Researchers 16.13% 26.30x
Ski and Snowboard Enthusiasts 20.31% 26.27x
Ecommerce Platform Researchers 19.24% 26.19x
Luxury Bedding Shoppers 20.79% 25.73x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Interest attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shoe Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shoe Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.75x
Buckle 0.02% 1.68x
Express 0.02% 1.47x
LOFT 0.01% 1.45x
Mens Wearhouse 0.01% 1.27x
Maurices 0.03% 1.25x
Victoria's Secret 0.01% 1.22x
Old Navy 0.02% 1.22x
Zumiez 0.02% 1.19x
Journeys 0.02% 1.16x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Location attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shoe Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shoe Shoppers audience is believeintherun.com.

Website Composition Index
believeintherun.com 6.61% 120.57x
keenfootwear.com 1.03% 113.55x
roadtrailrun.com 2.48% 90.26x
bizrate.com 2.16% 87.96x
runningshoesguru.com 4.03% 78.74x
cluckclucksew.com 1.10% 71.32x
mastermindtoys.com 1.05% 70.01x
podiumrunner.com 1.33% 69.38x
conniekresin.com 1.00% 63.45x
switchbacktravel.com 3.19% 59.22x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Web attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shoe Shoppers audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 2.10% 33.07x
Running & Marathons 13.91% 25.18x
Canada Shopping - Kitchenware 0.28% 24.89x
Homemade Jewelry & Crafts 0.11% 22.75x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.09% 18.45x
Winter Sports & Gear 0.15% 18.42x
Canada Culture and Tourism 4.31% 18.38x
Backpacking 2.92% 17.84x
Sewing, Embroidery & Fabrics 3.57% 17.69x
Healthy Eating Researchers 0.08% 17.06x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shoe Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female