Explore the Shoe Shoppers Audience
Below you'll find more information about the Shoe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Shoe Shoppers audience.
INTERESTS
The Shoe Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shoe Shoppers audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 34.75% | 25.22x |
| Retired Assisted Living Shoppers | 35.70% | 25.08x |
| Budget Grocery Shoppers | 36.02% | 24.86x |
| Trendy Shoe Shoppers | 33.99% | 24.66x |
| Online Home Decor Shoppers | 31.87% | 23.68x |
| Home Decor Shoppers | 34.03% | 23.56x |
| Leather Goods Shoppers | 35.75% | 23.07x |
| Home Goods Supercenter Shoppers | 34.62% | 22.71x |
| Home Rug Shoppers | 34.62% | 22.71x |
| Work Hard, Play Hard Travelers | 32.27% | 22.44x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Interest attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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APPAREL RETAILERS
The Shoe Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shoe Shoppers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.57x |
| Gap | 0.02% | 1.41x |
| Express | 0.02% | 1.39x |
| LOFT | 0.02% | 1.34x |
| Lane Bryant | 0.01% | 1.30x |
| Forever 21 | 0.01% | 1.27x |
| Zumiez | 0.02% | 1.26x |
| Chicos | 0.02% | 1.23x |
| Victoria's Secret | 0.03% | 1.23x |
| White House Black Market | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Location attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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WEBSITES
The Shoe Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shoe Shoppers audience is aerosoles.com.
| Website | Composition | Index |
| aerosoles.com | 1.35% | 47.36x |
| kirklands.com | 3.28% | 32.91x |
| journeys.com | 3.49% | 32.42x |
| birkenstock.com | 4.09% | 29.84x |
| travelsmith.com | 1.73% | 29.54x |
| chadwicks.com | 3.96% | 29.34x |
| metrostyle.com | 1.13% | 28.76x |
| tillys.com | 1.74% | 28.20x |
| ilovedooney.com | 2.05% | 28.17x |
| pandora.net | 2.27% | 27.89x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Web attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shoe Shoppers audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 5.32% | 21.78x |
| Shopping Catalogs | 1.74% | 21.32x |
| Men's Dress Shirt Shopping | 0.84% | 20.51x |
| Women Shoppers | 11.75% | 19.55x |
| Men's Fashion Shopping | 0.17% | 18.09x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 18.02x |
| Higher-End Fashion Brands | 0.37% | 17.60x |
| Home Decoration - Crafts & Kids | 1.09% | 16.85x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.11% | 16.63x |
| Promo Codes | 6.12% | 16.19x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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DEMOGRAPHICS
The Shoe Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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