Explore the Shoe Shoppers Audience
Below you'll find more information about the Shoe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Shoe Shoppers audience.
INTERESTS
The Shoe Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shoe Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 32.09% | 24.57x |
| Retired Assisted Living Shoppers | 32.33% | 24.09x |
| Apartment Furniture Shoppers | 31.17% | 23.68x |
| Trendy Shoe Shoppers | 29.22% | 22.97x |
| Home Decor Shoppers | 32.38% | 22.54x |
| Home Rug Shoppers | 32.92% | 22.28x |
| Home Goods Supercenter Shoppers | 32.92% | 22.28x |
| Leather Goods Shoppers | 33.10% | 22.16x |
| Online Home Decor Shoppers | 27.89% | 22.03x |
| Retired Health Insurance Researchers | 28.08% | 21.18x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Interest attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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APPAREL RETAILERS
The Shoe Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shoe Shoppers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 1.63x |
| Old Navy | 0.02% | 1.40x |
| Chicos | 0.01% | 1.34x |
| Mens Wearhouse | 0.01% | 1.10x |
| Maurices | 0.01% | 1.01x |
| Carhartt | 0.13% | 1.01x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Location attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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WEBSITES
The Shoe Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shoe Shoppers audience is journeys.com.
| Website | Composition | Index |
| journeys.com | 2.28% | 33.12x |
| kirklands.com | 2.11% | 33.12x |
| chadwicks.com | 3.00% | 31.62x |
| ilovedooney.com | 1.60% | 31.50x |
| birkenstock.com | 2.86% | 31.26x |
| travelsmith.com | 1.26% | 30.95x |
| especiallyyours.com | 1.01% | 30.67x |
| stylewe.com | 1.78% | 29.68x |
| joesnewbalanceoutlet.com | 2.93% | 28.99x |
| lenox.com | 1.47% | 28.88x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Web attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shoe Shoppers audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 4.13% | 22.10x |
| Men's Dress Shirt Shopping | 0.65% | 21.72x |
| Women Shoppers | 9.53% | 21.20x |
| Men's Fashion Shopping | 0.16% | 21.08x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.08% | 20.69x |
| Shopping Catalogs | 1.45% | 18.46x |
| Construction Apparel | 0.87% | 17.87x |
| Home Decoration - Crafts & Kids | 0.84% | 17.86x |
| Home Office Products | 0.10% | 16.85x |
| Higher-End Fashion Brands | 0.24% | 16.71x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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DEMOGRAPHICS
The Shoe Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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