Dstillery Audiences

SHOE SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Shoe Shoppers Audience

Below you'll find more information about the Shoe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Shoe Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Shoe Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shoe Shoppers audience is Competitive Tri-Athletes.

Interest Composition Index
Competitive Tri-Athletes 30.67% 41.71x
Competitive Sports Participants 28.20% 39.55x
Olympics Fans 29.07% 33.93x
Running Enthusiasts 35.29% 29.01x
Discount Womens Shoes Shoppers 11.68% 27.27x
Home Goods Supercenter Shoppers 12.43% 26.33x
Apartment Furniture Shoppers 7.23% 25.98x
At-Home Gym Intenders 13.29% 25.10x
Weight Loss Researchers 18.12% 24.41x
Wellness Enthusiasts 4.89% 24.18x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Interest attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shoe Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shoe Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.93x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Location attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shoe Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shoe Shoppers audience is believeintherun.com.

Website Composition Index
believeintherun.com 3.38% 93.85x
bizrate.com 1.44% 77.41x
roadtrailrun.com 1.89% 55.84x
switchbacktravel.com 1.03% 53.93x
runningshoesguru.com 2.96% 50.18x
runtothefinish.com 1.61% 45.39x
aquiltinglife.com 1.19% 42.25x
diaryofaquilter.com 1.55% 41.24x
runnersworld.com 28.96% 38.25x
quiltingboard.com 1.22% 33.89x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Web attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shoe Shoppers audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 1.36% 26.16x
Running & Marathons 10.53% 23.32x
Vegans & Animal Welfare 0.12% 22.82x
Winter Sports & Gear 0.11% 16.43x
Backpacking 1.52% 14.66x
Parenting & Children's Activities 0.11% 14.58x
Sewing, Embroidery & Fabrics 2.61% 13.25x
Canada Culture and Tourism 2.55% 13.25x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.53% 13.04x
Canada Consumer Product Cluster 0.56% 13.01x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shoe Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female