Explore the Shoe Shoppers Audience
Below you'll find more information about the Shoe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Shoe Shoppers audience.
INTERESTS
The Shoe Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shoe Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 39.54% | 25.84x |
| Retired Assisted Living Shoppers | 39.46% | 25.68x |
| Trendy Shoe Shoppers | 39.76% | 25.15x |
| Apartment Furniture Shoppers | 41.20% | 24.42x |
| Leather Goods Shoppers | 37.95% | 23.52x |
| Home Goods Shoppers | 41.79% | 23.45x |
| Online Home Decor Shoppers | 37.42% | 23.34x |
| Supermarket Shoppers | 37.64% | 23.06x |
| Custom Home Lighting Shoppers | 34.29% | 22.95x |
| Home Custom Bedroom Decorators | 34.30% | 22.95x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Interest attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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APPAREL RETAILERS
The Shoe Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shoe Shoppers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.60x |
| Ann Taylor | 0.02% | 1.49x |
| Club Monaco | 0.01% | 1.42x |
| Uniqlo | 0.02% | 1.42x |
| Brooks Brothers | 0.03% | 1.41x |
| Dressbarn | 0.04% | 1.33x |
| Madewell | 0.03% | 1.33x |
| American Apparel | 0.03% | 1.33x |
| Bonobos | 0.01% | 1.32x |
| J. Crew | 0.05% | 1.31x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Location attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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WEBSITES
The Shoe Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shoe Shoppers audience is clarksusa.com.
| Website | Composition | Index |
| clarksusa.com | 1.25% | 43.51x |
| aerosoles.com | 1.48% | 39.02x |
| jimmyjazz.com | 1.15% | 37.06x |
| bonton.com | 1.24% | 35.34x |
| kirklands.com | 3.46% | 29.44x |
| swimoutlet.com | 1.16% | 29.27x |
| toysrus.com | 2.29% | 28.63x |
| journeys.com | 4.28% | 28.26x |
| ucomparehealthcare.com | 1.24% | 27.95x |
| vitaminshoppe.com | 1.69% | 27.57x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Web attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shoe Shoppers audience is Shopping Catalogs.
| Content Affinity | Composition | Index |
| Shopping Catalogs | 2.56% | 20.35x |
| Shoes & Accessories | 7.17% | 19.89x |
| ISPs & Local Services | 0.03% | 19.65x |
| Discount Shopping | 2.41% | 18.29x |
| Higher-End Fashion Brands | 0.79% | 18.14x |
| As Seen On TV Products | 0.06% | 17.59x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.20% | 17.29x |
| Men's Dress Shirt Shopping | 0.98% | 17.09x |
| Men's Fashion Shopping | 0.20% | 16.48x |
| Home Decoration - Crafts & Kids | 1.53% | 15.73x |
Composition Percentage:
The overlap percentage between the Shoe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
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DEMOGRAPHICS
The Shoe Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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