Dstillery Audiences

SHOE SHOPPERS

Audience Size: 485 Thousand Devices

Explore the Shoe Shoppers Audience

Below you'll find more information about the Shoe Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 485 thousand unique devices whose actions qualify for the Shoe Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Shoe Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shoe Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 32.28% 18.90x
Retired Assisted Living Shoppers 30.79% 18.54x
Apartment Furniture Shoppers 28.19% 17.92x
Trendy Shoe Shoppers 27.51% 17.69x
Home Rug Shoppers 32.22% 17.59x
Home Goods Supercenter Shoppers 32.22% 17.59x
Home Decor Shoppers 30.97% 17.41x
Leather Goods Shoppers 31.31% 17.21x
Work Hard, Play Hard Travelers 28.51% 16.58x
Retired Health Insurance Researchers 27.16% 16.58x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Interest attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shoe Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shoe Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.75x
Aeropostale 0.01% 1.55x
Victoria's Secret 0.02% 1.53x
Dressbarn 0.01% 1.41x
Old Navy 0.02% 1.35x
Buckle 0.01% 1.32x
Mens Wearhouse 0.02% 1.32x
White House Black Market 0.01% 1.32x
Journeys 0.01% 1.31x
Express 0.01% 1.29x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Location attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shoe Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shoe Shoppers audience is journeys.com.

Website Composition Index
journeys.com 1.39% 28.77x
ilovedooney.com 1.23% 28.75x
kirklands.com 1.11% 28.27x
chadwicks.com 2.20% 28.21x
birkenstock.com 2.04% 27.65x
stylewe.com 1.29% 26.92x
joesnewbalanceoutlet.com 2.20% 26.13x
evine.com 1.70% 25.44x
lenox.com 1.06% 25.31x
steinmart.com 8.04% 24.46x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Web attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shoe Shoppers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 7.32% 18.23x
Shoes & Accessories 3.01% 18.06x
Men's Fashion Shopping 0.11% 17.68x
Men's Dress Shirt Shopping 0.48% 16.42x
Home Decoration - Crafts & Kids 0.59% 15.18x
Shopping Catalogs 1.05% 14.74x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 14.72x
Higher-End Fashion Brands 0.19% 14.34x
Construction Apparel 0.56% 13.98x
Fashion & Retail 5.86% 13.73x
Composition Percentage: The overlap percentage between the Shoe Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Shoe Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shoe Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female