Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 875.4 Thousand Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 875.4 thousand unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 40.34% 88.53x
Luxury Travel Researchers 38.43% 77.51x
Vacation Planners 43.78% 73.26x
Luxury Hotel Guests 51.59% 69.92x
Luxury Second Home Owners 33.81% 68.74x
Travel Guide and Review Readers 47.62% 60.36x
Travel Book Readers 20.36% 59.65x
Restaurant Researchers 21.04% 57.41x
Work Comes First Travelers 12.77% 53.44x
Study Abroad Researchers 32.46% 52.66x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.93x
Lululemon 0.02% 2.76x
White House Black Market 0.02% 2.08x
American Apparel 0.01% 1.93x
LOFT 0.01% 1.63x
J. Crew 0.01% 1.60x
Gap 0.01% 1.53x
Victoria's Secret 0.01% 1.44x
Urban Outfitters 0.02% 1.38x
Chicos 0.01% 1.33x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is luxurycolumnist.com.

Website Composition Index
luxurycolumnist.com 4.33% 87.47x
theboutiqueadventurer.com 4.44% 86.32x
fitwirr.com 5.64% 84.00x
tosomeplacenew.com 1.77% 72.98x
worldinparis.com 1.15% 69.89x
lelongweekend.com 1.02% 65.45x
cityam.com 4.95% 65.30x
gretastravels.com 1.43% 65.03x
frommers.com 19.58% 64.52x
topviewnyc.com 1.56% 62.90x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 16.52% 50.03x
European Museums, Restaurants & Events 0.33% 49.00x
Assorted Topics (Television, Origami, Men's Health) 1.08% 34.07x
Smart Travel 1.81% 32.92x
Caribbean Vacation 2.42% 31.03x
National Parks 0.22% 30.35x
Canada Travel & Tourism 0.20% 29.29x
Canada Shopping - Kitchenware 0.27% 24.24x
NYC Tourist Attractions 5.19% 24.23x
Vegans & Animal Welfare 0.16% 21.96x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male