Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.8 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 44.97% 32.43x
New York City Events Researchers 36.08% 29.38x
Travel Guide and Review Readers 38.69% 27.71x
New York Trip Planners 39.88% 26.97x
Travel Book Readers 32.55% 26.84x
Luxury Hotel Guests 37.64% 26.58x
Travel Reward Points Enthusiasts 35.18% 26.37x
Discount Flight Searchers 31.29% 26.21x
Flight and Hotel Shoppers 34.46% 25.85x
Trendy Shoe Shoppers 28.51% 25.09x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Everlane.

Location Composition Index
Everlane 0.03% 4.04x
Supreme 0.04% 3.58x
Bonobos 0.21% 2.50x
Topshop 0.04% 2.09x
Club Monaco 0.03% 2.07x
Uniqlo 0.04% 2.04x
Armani 0.06% 1.95x
American Apparel 0.08% 1.92x
Saint Laurent Paris 0.02% 1.78x
Zara 0.06% 1.71x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is viator.com.

Website Composition Index
viator.com 6.06% 41.71x
trolleytours.com 1.19% 41.08x
mommypoppins.com 1.15% 40.62x
freetoursbyfoot.com 7.69% 40.49x
newseum.org 1.37% 38.46x
thepointsguy.com 1.00% 36.90x
saintpatrickscathedral.org 1.09% 35.94x
tauck.com 1.08% 34.87x
menupages.com 1.76% 32.84x
911memorial.org 4.36% 32.15x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 27.00x
London Tourism 0.58% 26.01x
European Museums, Restaurants & Events 5.10% 20.61x
Home Décor, Furniture, & Decorating 0.04% 19.34x
NYC Tourist Attractions 16.75% 18.76x
London Tourism & Events 0.46% 18.13x
San Francisco Tourism 2.68% 17.42x
Travel Adventure 23.48% 17.28x
England Tourism 0.08% 15.84x
Scotland Travel 0.38% 15.75x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female