Explore the Sightseeing Travelers Audience
Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Sightseeing Travelers audience.
INTERESTS
The Sightseeing Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 40.99% | 30.95x |
| New York City Events Researchers | 36.39% | 27.92x |
| Travel Guide and Review Readers | 36.70% | 26.71x |
| New York Trip Planners | 37.91% | 25.20x |
| Luxury Hotel Guests | 35.75% | 24.65x |
| Travel Reward Points Enthusiasts | 32.25% | 24.37x |
| Travel Book Readers | 31.39% | 24.34x |
| Flight and Hotel Shoppers | 33.81% | 24.31x |
| Discount Flight Searchers | 30.46% | 23.94x |
| Luxury Boutique Hotel Researchers | 33.14% | 22.94x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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APPAREL RETAILERS
The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.03% | 2.86x |
| Zara | 0.04% | 2.78x |
| American Apparel | 0.04% | 2.50x |
| Armani | 0.03% | 2.45x |
| Bonobos | 0.02% | 2.25x |
| Urban Outfitters | 0.05% | 2.19x |
| Hugo Boss | 0.04% | 2.07x |
| Kate Spade | 0.03% | 1.99x |
| The North Face | 0.02% | 1.99x |
| Lululemon | 0.04% | 1.99x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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WEBSITES
The Sightseeing Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sightseeing Travelers audience is viator.com.
| Website | Composition | Index |
| viator.com | 2.94% | 51.28x |
| centralpark.com | 2.31% | 40.44x |
| freetoursbyfoot.com | 7.10% | 38.00x |
| newseum.org | 1.16% | 37.80x |
| nycinsiderguide.com | 1.22% | 35.32x |
| gpsmycity.com | 2.20% | 33.86x |
| gonola.com | 2.12% | 33.08x |
| 911memorial.org | 3.92% | 32.57x |
| hyatt.com | 2.94% | 30.91x |
| lincolncenter.org | 2.01% | 30.17x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.28% | 26.32x |
| European Museums, Restaurants & Events | 3.22% | 20.78x |
| NYC Tourist Attractions | 12.10% | 19.35x |
| Travel Adventure | 15.68% | 18.13x |
| San Francisco Tourism | 1.49% | 17.80x |
| Home Décor, Furniture, & Decorating | 0.01% | 16.14x |
| London Tourism & Events | 0.26% | 15.59x |
| England Tourism | 0.05% | 15.39x |
| Scotland Travel | 0.21% | 14.05x |
| South Carolina Travel | 0.13% | 13.94x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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DEMOGRAPHICS
The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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