Explore the Sightseeing Travelers Audience
Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Sightseeing Travelers audience.
INTERESTS
The Sightseeing Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 35.81% | 22.97x |
| New York City Events Researchers | 31.35% | 20.85x |
| Travel Guide and Review Readers | 32.29% | 20.68x |
| New York Trip Planners | 32.84% | 19.44x |
| Flight and Hotel Shoppers | 30.34% | 18.18x |
| Travel Book Readers | 24.48% | 18.12x |
| Luxury Hotel Guests | 31.77% | 17.66x |
| Travel Reward Points Enthusiasts | 26.70% | 17.41x |
| Discount Flight Searchers | 25.38% | 16.88x |
| Luxury Boutique Hotel Researchers | 30.45% | 16.72x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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APPAREL RETAILERS
The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.98x |
| Victoria's Secret | 0.01% | 1.33x |
| Old Navy | 0.01% | 1.24x |
| Mens Wearhouse | 0.01% | 1.12x |
| Carhartt | 0.08% | 0.83x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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WEBSITES
The Sightseeing Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sightseeing Travelers audience is viator.com.
| Website | Composition | Index |
| viator.com | 1.47% | 41.09x |
| centralpark.com | 1.91% | 33.07x |
| gonola.com | 1.45% | 31.26x |
| newseum.org | 1.24% | 31.18x |
| 911memorial.org | 2.33% | 30.90x |
| nycinsiderguide.com | 1.03% | 30.88x |
| freetoursbyfoot.com | 8.98% | 29.58x |
| lincolncenter.org | 1.38% | 29.25x |
| gpsmycity.com | 2.36% | 26.35x |
| telecharge.com | 1.97% | 25.22x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.15% | 24.06x |
| European Museums, Restaurants & Events | 2.34% | 20.31x |
| England Tourism | 0.03% | 19.43x |
| NYC Tourist Attractions | 9.74% | 19.11x |
| San Francisco Tourism | 0.77% | 18.79x |
| Travel Adventure | 13.77% | 16.35x |
| National Parks | 1.71% | 13.54x |
| Scotland Travel | 0.15% | 13.11x |
| Mexico Travel | 0.27% | 12.93x |
| Southern California Cluster | 0.23% | 12.37x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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DEMOGRAPHICS
The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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