Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.5 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 43.99% 21.52x
New York City Events Researchers 43.14% 21.39x
Travel Reward Points Enthusiasts 37.79% 20.90x
Travel Book Readers 37.23% 20.45x
Broadway Fans 34.87% 19.92x
Discount Flight Searchers 37.40% 19.78x
Charitable Organization Researchers 36.84% 19.65x
Trendy Shoe Shoppers 33.70% 19.62x
New Orleans Activities Researchers 30.02% 19.57x
New York City Fine Theatre Enthusiasts 30.02% 19.57x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.94x
Patagonia 0.05% 2.85x
Zara 0.08% 2.61x
Hugo Boss 0.05% 2.45x
Armani 0.06% 2.41x
Uniqlo 0.03% 2.37x
Levi Strauss 0.03% 2.34x
Supreme 0.02% 2.25x
Intermix 0.02% 2.24x
Ann Taylor 0.06% 2.22x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is rockettes.com.

Website Composition Index
rockettes.com 1.21% 73.65x
mommypoppins.com 2.32% 72.47x
thepointsguy.com 2.04% 69.64x
icelandair.us 1.33% 68.95x
trolleytours.com 2.11% 68.16x
sleepinginairports.net 1.19% 67.77x
viator.com 11.26% 65.85x
corcoran.com 1.00% 65.75x
centralpark.com 2.63% 64.47x
nationalgeographicexpeditions.com 1.29% 60.24x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.06% 27.00x
London Tourism 1.05% 25.46x
Home Décor, Furniture, & Decorating 0.09% 20.90x
European Museums, Restaurants & Events 6.45% 20.89x
London Tourism & Events 0.63% 20.88x
NYC Tourist Attractions 20.21% 18.96x
Travel Adventure 27.38% 18.78x
Scotland Travel 0.54% 18.23x
San Francisco Tourism 3.59% 17.72x
Higher-End Fashion Brands 2.79% 16.10x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male