Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 4.5 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 40.99% 30.95x
New York City Events Researchers 36.39% 27.92x
Travel Guide and Review Readers 36.70% 26.71x
New York Trip Planners 37.91% 25.20x
Luxury Hotel Guests 35.75% 24.65x
Travel Reward Points Enthusiasts 32.25% 24.37x
Travel Book Readers 31.39% 24.34x
Flight and Hotel Shoppers 33.81% 24.31x
Discount Flight Searchers 30.46% 23.94x
Luxury Boutique Hotel Researchers 33.14% 22.94x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.86x
Zara 0.04% 2.78x
American Apparel 0.04% 2.50x
Armani 0.03% 2.45x
Bonobos 0.02% 2.25x
Urban Outfitters 0.05% 2.19x
Hugo Boss 0.04% 2.07x
Kate Spade 0.03% 1.99x
The North Face 0.02% 1.99x
Lululemon 0.04% 1.99x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is viator.com.

Website Composition Index
viator.com 2.94% 51.28x
centralpark.com 2.31% 40.44x
freetoursbyfoot.com 7.10% 38.00x
newseum.org 1.16% 37.80x
nycinsiderguide.com 1.22% 35.32x
gpsmycity.com 2.20% 33.86x
gonola.com 2.12% 33.08x
911memorial.org 3.92% 32.57x
hyatt.com 2.94% 30.91x
lincolncenter.org 2.01% 30.17x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.28% 26.32x
European Museums, Restaurants & Events 3.22% 20.78x
NYC Tourist Attractions 12.10% 19.35x
Travel Adventure 15.68% 18.13x
San Francisco Tourism 1.49% 17.80x
Home Décor, Furniture, & Decorating 0.01% 16.14x
London Tourism & Events 0.26% 15.59x
England Tourism 0.05% 15.39x
Scotland Travel 0.21% 14.05x
South Carolina Travel 0.13% 13.94x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female