Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.8 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 20.86% 13.35x
New York City Events Researchers 14.24% 11.93x
Travel Researchers 15.64% 11.66x
Flight and Hotel Shoppers 12.76% 9.92x
Travel Guide and Review Readers 11.51% 9.74x
United Arab Emirates Trip Planners 15.90% 9.54x
Ballet Enthusiasts 15.29% 9.50x
Los Angeles Trip Planners 17.38% 8.95x
Travel Reward Points Enthusiasts 12.55% 8.94x
Getaways Researchers 8.92% 8.91x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.70x
Banana Republic 0.01% 1.57x
Chicos 0.02% 1.50x
Gap 0.01% 1.43x
Dressbarn 0.01% 1.39x
LOFT 0.01% 1.32x
The Childrens Place 0.02% 1.30x
Express 0.01% 1.18x
Aeropostale 0.01% 1.17x
Journeys 0.02% 1.17x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is centralpark.com.

Website Composition Index
centralpark.com 1.41% 33.73x
trolleytours.com 1.54% 31.46x
freetoursbyfoot.com 6.22% 30.46x
gpsmycity.com 1.27% 29.14x
nycinsiderguide.com 1.17% 23.52x
caracoltv.com 1.25% 21.49x
untappedcities.com 3.07% 17.72x
hudsonyardsnewyork.com 1.19% 15.56x
amny.com 2.41% 15.20x
bollywoodhungama.com 1.30% 14.04x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.88% 13.69x
San Francisco Tourism 0.07% 12.46x
European Museums, Restaurants & Events 0.08% 11.15x
Nepal News 0.29% 9.55x
Peru Media 1.04% 7.93x
Central & South American News 0.67% 7.91x
Toronto Tourism 0.05% 7.85x
Canada Shopping - General Commerce 0.04% 7.63x
Travel Adventure 3.34% 7.59x
India Cluster 2.03% 7.34x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male