Explore the Sightseeing Travelers Audience
Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sightseeing Travelers audience.
INTERESTS
The Sightseeing Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sightseeing Travelers audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 22.55% | 13.15x |
| Travel Researchers | 18.51% | 12.77x |
| New York City Events Researchers | 16.20% | 12.17x |
| Flight and Hotel Shoppers | 15.85% | 11.02x |
| Travel Guide and Review Readers | 14.93% | 10.78x |
| Ballet Enthusiasts | 16.53% | 9.62x |
| United Arab Emirates Trip Planners | 17.26% | 9.50x |
| Last Minute Travelers | 15.70% | 9.42x |
| Travel Reward Points Enthusiasts | 13.35% | 9.34x |
| Getaways Researchers | 10.48% | 9.20x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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APPAREL RETAILERS
The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 1.80x |
| H&M | 0.01% | 1.71x |
| Jos A. Bank Clothiers | 0.01% | 1.57x |
| Forever 21 | 0.01% | 1.56x |
| Gap | 0.02% | 1.55x |
| Hollister | 0.01% | 1.51x |
| J. Crew | 0.01% | 1.49x |
| White House Black Market | 0.02% | 1.44x |
| Dressbarn | 0.01% | 1.39x |
| LOFT | 0.02% | 1.38x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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WEBSITES
The Sightseeing Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sightseeing Travelers audience is centralpark.com.
| Website | Composition | Index |
| centralpark.com | 1.35% | 31.79x |
| trolleytours.com | 1.76% | 30.52x |
| freetoursbyfoot.com | 6.75% | 28.26x |
| gpsmycity.com | 1.58% | 24.97x |
| caracoltv.com | 1.12% | 16.93x |
| streeteasy.com | 1.23% | 16.60x |
| hudsonyardsnewyork.com | 1.53% | 16.38x |
| untappedcities.com | 3.76% | 16.17x |
| amny.com | 3.96% | 14.22x |
| abplive.com | 1.14% | 13.15x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 3.31% | 14.62x |
| San Francisco Tourism | 0.09% | 14.51x |
| European Museums, Restaurants & Events | 0.17% | 13.63x |
| Toronto Tourism | 0.15% | 11.36x |
| Canada Shopping - General Commerce | 0.22% | 9.71x |
| Travel Adventure | 4.83% | 9.39x |
| International Development & Health | 0.06% | 9.30x |
| Southern California Tourism | 0.15% | 8.87x |
| Nepal News | 0.26% | 8.53x |
| Canadian Seniors Real Estate Research Cluster | 0.04% | 8.52x |
Composition Percentage:
The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
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DEMOGRAPHICS
The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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