Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 4.2 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 43.08% 30.44x
New York City Events Researchers 36.72% 27.89x
Travel Guide and Review Readers 37.43% 26.44x
New York Trip Planners 38.50% 25.18x
Luxury Hotel Guests 36.82% 24.87x
Travel Reward Points Enthusiasts 33.29% 24.86x
Flight and Hotel Shoppers 34.17% 24.64x
Discount Flight Searchers 31.79% 24.24x
Travel Book Readers 33.32% 24.23x
Luxury Boutique Hotel Researchers 33.80% 23.41x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Supreme.

Location Composition Index
Supreme 0.03% 3.94x
Everlane 0.02% 3.15x
Bonobos 0.22% 2.72x
Topshop 0.05% 2.43x
Intermix 0.02% 2.20x
Saint Laurent Paris 0.02% 2.02x
Armani 0.05% 1.92x
Club Monaco 0.03% 1.92x
REI 0.03% 1.85x
Uniqlo 0.03% 1.70x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is viator.com.

Website Composition Index
viator.com 3.77% 49.41x
freetoursbyfoot.com 5.01% 43.85x
centralpark.com 2.50% 38.79x
nycinsiderguide.com 1.17% 34.57x
gpsmycity.com 2.20% 33.57x
gonola.com 2.02% 31.66x
lincolncenter.org 2.10% 30.60x
katespade.com 1.24% 30.55x
hyatt.com 4.03% 30.50x
sftravel.com 2.11% 27.61x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 25.02x
London Tourism 0.34% 24.76x
European Museums, Restaurants & Events 3.51% 19.78x
NYC Tourist Attractions 12.27% 18.74x
Travel Adventure 17.10% 17.28x
San Francisco Tourism 1.72% 16.81x
Home Décor, Furniture, & Decorating 0.02% 16.51x
London Tourism & Events 0.29% 15.57x
England Tourism 0.05% 14.62x
South Carolina Travel 0.17% 13.93x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female