Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.8 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 22.55% 13.15x
Travel Researchers 18.51% 12.77x
New York City Events Researchers 16.20% 12.17x
Flight and Hotel Shoppers 15.85% 11.02x
Travel Guide and Review Readers 14.93% 10.78x
Ballet Enthusiasts 16.53% 9.62x
United Arab Emirates Trip Planners 17.26% 9.50x
Last Minute Travelers 15.70% 9.42x
Travel Reward Points Enthusiasts 13.35% 9.34x
Getaways Researchers 10.48% 9.20x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.80x
H&M 0.01% 1.71x
Jos A. Bank Clothiers 0.01% 1.57x
Forever 21 0.01% 1.56x
Gap 0.02% 1.55x
Hollister 0.01% 1.51x
J. Crew 0.01% 1.49x
White House Black Market 0.02% 1.44x
Dressbarn 0.01% 1.39x
LOFT 0.02% 1.38x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is centralpark.com.

Website Composition Index
centralpark.com 1.35% 31.79x
trolleytours.com 1.76% 30.52x
freetoursbyfoot.com 6.75% 28.26x
gpsmycity.com 1.58% 24.97x
caracoltv.com 1.12% 16.93x
streeteasy.com 1.23% 16.60x
hudsonyardsnewyork.com 1.53% 16.38x
untappedcities.com 3.76% 16.17x
amny.com 3.96% 14.22x
abplive.com 1.14% 13.15x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.31% 14.62x
San Francisco Tourism 0.09% 14.51x
European Museums, Restaurants & Events 0.17% 13.63x
Toronto Tourism 0.15% 11.36x
Canada Shopping - General Commerce 0.22% 9.71x
Travel Adventure 4.83% 9.39x
International Development & Health 0.06% 9.30x
Southern California Tourism 0.15% 8.87x
Nepal News 0.26% 8.53x
Canadian Seniors Real Estate Research Cluster 0.04% 8.52x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male