Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.8 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 32.53% 21.04x
New York City Events Researchers 27.27% 19.28x
Travel Guide and Review Readers 28.87% 18.91x
New York Trip Planners 30.72% 17.88x
Flight and Hotel Shoppers 28.71% 17.47x
Travel Book Readers 20.75% 16.28x
Luxury Hotel Guests 28.50% 16.23x
Travel Reward Points Enthusiasts 23.17% 15.91x
Discount Flight Searchers 23.21% 15.52x
Vacation Planners 24.32% 15.44x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.66x
Old Navy 0.01% 1.43x
Carhartt 0.10% 0.95x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is centralpark.com.

Website Composition Index
centralpark.com 1.63% 32.08x
911memorial.org 1.59% 31.47x
gonola.com 1.00% 31.35x
newseum.org 1.02% 31.07x
freetoursbyfoot.com 6.67% 30.33x
telecharge.com 1.33% 26.44x
gpsmycity.com 2.07% 24.04x
wmata.com 3.31% 23.78x
eataly.com 1.30% 23.47x
neworleans.com 2.89% 23.15x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.09% 26.50x
European Museums, Restaurants & Events 1.65% 19.68x
San Francisco Tourism 0.50% 18.66x
NYC Tourist Attractions 7.95% 17.86x
Travel Adventure 10.51% 14.95x
Environmentally Friendly Cars 0.02% 13.50x
Toronto Tourism 0.92% 13.36x
National Parks 1.18% 12.11x
Southern California Cluster 0.11% 11.50x
Mexico Travel 0.18% 11.24x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female