Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 1.9 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 21.89% 17.92x
New York City Events Researchers 19.71% 16.13x
New York Trip Planners 25.23% 16.08x
Flight and Hotel Shoppers 20.93% 15.86x
Travel Guide and Review Readers 19.46% 15.24x
Family Adventures Travelers 14.14% 13.44x
Discount Flight Searchers 16.02% 13.31x
Travel Reward Points Enthusiasts 16.22% 13.26x
Vacation Planners 17.29% 13.23x
Work Comes First Travelers 13.07% 13.12x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.82x
Express 0.01% 1.56x
Victoria's Secret 0.02% 1.20x
The Childrens Place 0.01% 1.12x
Journeys 0.01% 0.96x
Carhartt 0.07% 0.84x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is freetoursbyfoot.com.

Website Composition Index
freetoursbyfoot.com 3.61% 35.24x
gpsmycity.com 1.16% 29.78x
caracoltv.com 1.78% 19.93x
untappedcities.com 3.18% 19.34x
ncl.com 1.22% 18.36x
hudsonyardsnewyork.com 1.05% 17.06x
canalrcn.com 1.03% 16.61x
jetsetter.com 2.77% 15.87x
si.edu 1.25% 15.34x
elperiodico.com 1.10% 15.27x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.13% 18.08x
European Museums, Restaurants & Events 0.41% 16.92x
NYC Tourist Attractions 3.17% 15.47x
Toronto Tourism 0.36% 12.89x
Apartment & Community Real Estate Researchers 0.02% 12.81x
Travel Adventure 3.78% 12.66x
Mexico Travel 0.07% 11.64x
Canadian Real Estate Researcher Cluster 0.33% 11.11x
Canadian Seniors Real Estate Research Cluster 0.13% 11.07x
National Parks 0.36% 10.87x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female