Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 2.6 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 44.66% 30.67x
New York City Events Researchers 38.31% 26.52x
Travel Guide and Review Readers 37.24% 26.10x
Luxury Hotel Guests 37.31% 25.40x
Discount Flight Searchers 32.73% 24.48x
Travel Book Readers 35.17% 24.36x
New York Trip Planners 40.76% 24.21x
Travel Reward Points Enthusiasts 35.81% 23.58x
Flight and Hotel Shoppers 33.66% 23.38x
Luxury Boutique Hotel Researchers 35.27% 23.38x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Supreme.

Location Composition Index
Supreme 0.04% 3.10x
Everlane 0.02% 2.87x
Calvin Klein 0.01% 2.41x
Uniqlo 0.05% 2.32x
Bonobos 0.15% 2.32x
Intermix 0.02% 2.31x
American Apparel 0.10% 2.19x
Topshop 0.03% 2.11x
Patagonia 0.04% 2.09x
Armani 0.11% 1.96x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is mommypoppins.com.

Website Composition Index
mommypoppins.com 1.77% 57.15x
trolleytours.com 1.70% 55.93x
viator.com 8.42% 55.51x
freetoursbyfoot.com 10.96% 53.90x
thepointsguy.com 1.58% 53.06x
newseum.org 1.96% 51.59x
nyc-arts.org 1.02% 50.63x
gilt.com 1.24% 46.74x
lepainquotidien.com 1.25% 45.85x
tauck.com 1.49% 45.69x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 32.61x
London Tourism 0.81% 26.86x
European Museums, Restaurants & Events 5.61% 21.68x
NYC Tourist Attractions 17.96% 19.20x
Home Décor, Furniture, & Decorating 0.04% 17.96x
London Tourism & Events 0.60% 17.76x
San Francisco Tourism 3.32% 17.73x
Travel Adventure 26.90% 17.58x
Higher-End Fashion Brands 1.93% 16.06x
Scotland Travel 0.48% 15.89x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female