Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.4 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 18.18% 11.26x
Travel Researchers 12.79% 10.43x
New York City Events Researchers 10.48% 9.91x
Luxury Hotel Guests 8.35% 8.73x
Modern Art Museum Researchers 9.50% 8.72x
Travel Guide and Review Readers 8.41% 8.13x
Ballet Enthusiasts 11.67% 8.06x
Flight and Hotel Shoppers 9.85% 7.91x
United Arab Emirates Trip Planners 13.55% 7.71x
Los Angeles Trip Planners 15.29% 7.50x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Gap.

Location Composition Index
Gap 0.01% 1.66x
Chicos 0.01% 1.52x
LOFT 0.01% 1.46x
White House Black Market 0.01% 1.29x
Victoria's Secret 0.02% 1.12x
Mens Wearhouse 0.01% 1.07x
Old Navy 0.02% 1.06x
Maurices 0.02% 0.94x
Carhartt 0.09% 0.93x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is centralpark.com.

Website Composition Index
centralpark.com 1.25% 28.71x
trolleytours.com 1.46% 26.17x
gpsmycity.com 1.58% 26.05x
freetoursbyfoot.com 6.21% 25.30x
nycinsiderguide.com 1.12% 18.93x
untappedcities.com 3.16% 14.11x
hudsonyardsnewyork.com 1.03% 12.89x
elcomercio.com 1.02% 12.34x
eltiempo.com 1.79% 11.94x
bollywoodhungama.com 1.18% 11.67x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.04% 13.43x
European Museums, Restaurants & Events 0.08% 12.80x
NYC Tourist Attractions 2.50% 12.38x
International Development & Health 0.03% 10.11x
Nepal News 0.19% 9.23x
Travel Adventure 3.04% 8.45x
Mining & Natural Resources 0.04% 7.67x
Peru Media 0.74% 7.63x
Spanish Lifestyle & Health 0.43% 7.56x
Central & South American News 0.52% 7.40x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female