Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 19.18% 14.02x
New York Trip Planners 22.27% 13.44x
New York City Events Researchers 16.09% 13.02x
Flight and Hotel Shoppers 17.30% 12.48x
Travel Guide and Review Readers 15.87% 12.03x
Vacation Planners 14.14% 10.56x
Family Adventures Travelers 10.90% 10.32x
Travel Reward Points Enthusiasts 13.73% 10.32x
Ballet Enthusiasts 15.64% 10.31x
Luxury Hotel Guests 16.98% 10.27x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.84x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is freetoursbyfoot.com.

Website Composition Index
freetoursbyfoot.com 3.64% 31.32x
gpsmycity.com 1.11% 27.62x
caracoltv.com 1.53% 18.49x
untappedcities.com 3.18% 17.36x
amny.com 4.39% 14.73x
jetsetter.com 1.56% 13.67x
hilton.com 2.94% 13.46x
bollywoodhungama.com 1.34% 13.25x
frommers.com 3.66% 12.49x
6sqft.com 2.68% 12.49x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.10% 17.70x
European Museums, Restaurants & Events 0.28% 16.30x
NYC Tourist Attractions 2.53% 14.34x
Toronto Tourism 0.27% 13.56x
Los Angeles Cluster 0.07% 10.84x
Southern California Tourism 0.20% 10.73x
Travel Adventure 3.63% 10.46x
National Parks 0.27% 10.28x
Canadian Real Estate Researcher Cluster 0.28% 9.78x
Canada Job Seekers Cluster 0.11% 9.49x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male