Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.6 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 37.04% 20.58x
New York Trip Planners 45.95% 20.36x
Travel Industry 32.83% 20.06x
Broadway Fans 33.82% 19.65x
Charitable Organization Researchers 36.23% 18.66x
Netherlands Trip Planners 34.10% 18.23x
Travel Researchers 69.24% 17.77x
Restaurant Researchers 29.21% 17.76x
Supermarket Shoppers 37.46% 17.58x
Last Minute Travelers 34.12% 17.14x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 2.50x
Uniqlo 0.02% 2.36x
Joe's Jeans 0.01% 2.31x
Calvin Klein 0.01% 2.26x
Zara 0.04% 2.22x
Ann Taylor 0.03% 2.21x
Club Monaco 0.01% 2.16x
Patagonia 0.01% 2.06x
Intermix 0.01% 2.06x
Armani 0.03% 2.04x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is toursbylocals.com.

Website Composition Index
toursbylocals.com 0.15% 93.40x
thefreedomtrail.org 0.31% 89.76x
citywalkingguide.com 0.13% 87.46x
newyorkled.com 0.14% 86.84x
grayline.com 0.54% 83.28x
fords.org 0.11% 82.99x
frick.org 0.21% 82.85x
londontoolkit.com 0.12% 81.09x
nyharborparks.org 0.18% 80.44x
nitehawkcinema.com 0.17% 79.68x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.10% 24.48x
London Tourism 1.32% 22.91x
London Tourism & Events 0.79% 20.83x
European Museums, Restaurants & Events 7.05% 20.26x
Travel Adventure 30.28% 18.98x
Home Décor, Furniture, & Decorating 0.12% 18.52x
NYC Tourist Attractions 21.24% 18.04x
Scotland Travel 0.64% 17.56x
Local & Travel England - East Midlands 0.27% 17.42x
San Francisco Tourism 3.90% 15.91x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999