Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.2 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 35.94% 21.96x
New York Trip Planners 45.62% 21.57x
Travel Book Readers 35.73% 21.52x
Discount Flight Searchers 24.85% 21.31x
Broadway Fans 34.45% 20.72x
Charitable Organization Researchers 35.92% 19.83x
Netherlands Trip Planners 34.27% 19.07x
Travel Researchers 68.73% 18.96x
Restaurant Researchers 29.45% 18.89x
Supermarket Shoppers 37.23% 18.68x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.39x
Supreme 0.01% 2.32x
Hugo Boss 0.03% 2.22x
Armani 0.04% 2.13x
Urban Outfitters 0.07% 1.99x
American Apparel 0.05% 1.96x
Club Monaco 0.02% 1.92x
Levi Strauss 0.02% 1.89x
Zara 0.04% 1.89x
Uniqlo 0.02% 1.84x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is newyorkcitytheatre.com.

Website Composition Index
newyorkcitytheatre.com 1.19% 83.68x
rockettes.com 1.56% 64.94x
mommypoppins.com 2.99% 63.69x
smartdestinations.com 1.20% 63.61x
independenttraveler.com 1.20% 62.85x
nyc-arts.org 1.03% 61.86x
thepointsguy.com 2.63% 61.15x
icelandair.us 1.73% 60.02x
centralpark.com 3.05% 59.38x
sleepinginairports.net 1.53% 58.46x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.08% 26.62x
London Tourism 1.22% 25.23x
London Tourism & Events 0.75% 21.52x
European Museums, Restaurants & Events 7.03% 21.24x
Home Décor, Furniture, & Decorating 0.11% 19.76x
Travel Adventure 29.79% 19.32x
NYC Tourist Attractions 22.15% 18.69x
Scotland Travel 0.61% 18.16x
San Francisco Tourism 3.87% 16.92x
England Tourism 0.13% 15.95x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male