Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.7 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 27.67% 15.86x
New York City Events Researchers 24.35% 14.26x
Flight and Hotel Shoppers 25.38% 14.15x
New York Trip Planners 28.51% 14.00x
Travel Guide and Review Readers 25.07% 13.55x
Discount Flight Searchers 15.64% 12.53x
Luxury Hotel Guests 24.98% 12.45x
Travel Book Readers 12.97% 12.42x
Vacation Planners 21.05% 12.01x
Travel Reward Points Enthusiasts 20.51% 11.98x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.75x
Mens Wearhouse 0.02% 1.64x
Banana Republic 0.01% 1.41x
Victoria's Secret 0.02% 1.35x
Chicos 0.01% 1.26x
The Childrens Place 0.01% 1.25x
Old Navy 0.02% 1.18x
Journeys 0.01% 1.12x
Maurices 0.02% 1.08x
Carhartt 0.11% 0.90x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is freetoursbyfoot.com.

Website Composition Index
freetoursbyfoot.com 4.11% 27.59x
gpsmycity.com 1.34% 23.22x
wmata.com 1.59% 21.28x
neworleans.com 1.40% 20.67x
coned.com 1.06% 19.51x
untappedcities.com 3.37% 17.44x
hudsonyardsnewyork.com 1.01% 17.04x
caracoltv.com 1.75% 16.97x
streeteasy.com 1.59% 16.81x
ncl.com 2.15% 16.14x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.04% 18.67x
San Francisco Tourism 0.24% 12.96x
European Museums, Restaurants & Events 0.72% 12.77x
NYC Tourist Attractions 4.60% 11.86x
Apartment & Community Real Estate Researchers 0.04% 11.03x
Toronto Tourism 0.53% 10.58x
Travel Adventure 5.90% 10.21x
National Parks 0.67% 9.12x
Teaching Abroad 0.02% 8.88x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 8.49x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female