Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 3.2 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 39.95% 33.95x
Travel Guide and Review Readers 38.94% 33.68x
Travel Reward Points Enthusiasts 36.01% 32.55x
Travel Book Readers 34.90% 32.21x
New York Trip Planners 43.33% 31.64x
Discount Flight Searchers 33.78% 31.06x
Trendy Shoe Shoppers 30.91% 30.25x
New York City Fine Theatre Enthusiasts 27.66% 29.88x
New Orleans Activities Researchers 27.68% 29.88x
Broadway Fans 34.07% 29.68x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Gap.

Location Composition Index
Gap 0.11% 2.17x
Lululemon 0.12% 1.99x
LOFT 0.11% 1.84x
Victoria's Secret 0.11% 1.82x
Jos A. Bank Clothiers 0.42% 1.63x
Mens Wearhouse 0.57% 1.36x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is rockettes.com.

Website Composition Index
rockettes.com 1.06% 66.90x
mommypoppins.com 2.00% 65.79x
trolleytours.com 1.87% 63.55x
thepointsguy.com 1.77% 63.01x
icelandair.us 1.15% 62.54x
sleepinginairports.net 1.02% 62.46x
viator.com 9.66% 62.32x
freetoursbyfoot.com 12.25% 59.44x
nyc-arts.org 1.00% 57.90x
newseum.org 2.24% 57.22x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 6.34% 25.49x
NYC Tourist Attractions 20.33% 22.51x
San Francisco Tourism 3.45% 21.68x
Travel Adventure 27.65% 21.54x
Higher-End Fashion Brands 2.42% 19.61x
Smart Travel 9.79% 17.65x
Caribbean Vacation 4.19% 17.11x
Weather Information 2.43% 16.51x
National Parks 4.04% 15.84x
Southern California Cluster 1.53% 15.16x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female