Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 5.3 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 40.85% 22.32x
New York City Events Researchers 35.72% 20.43x
Travel Guide and Review Readers 35.49% 19.90x
New York Trip Planners 36.27% 19.35x
Travel Book Readers 28.50% 18.33x
Discount Flight Searchers 28.15% 18.09x
Luxury Hotel Guests 36.27% 17.89x
Travel Reward Points Enthusiasts 31.27% 17.78x
Flight and Hotel Shoppers 35.73% 17.73x
Italy Trip Planners 29.37% 16.63x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is Intermix.

Location Composition Index
Intermix 0.02% 3.09x
American Apparel 0.05% 2.27x
Zara 0.05% 2.25x
Saint Laurent Paris 0.01% 2.24x
Uniqlo 0.03% 2.21x
Ann Taylor 0.03% 2.20x
Hugo Boss 0.06% 2.19x
Armani 0.04% 2.15x
Urban Outfitters 0.06% 2.09x
REI 0.02% 2.06x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is viator.com.

Website Composition Index
viator.com 2.09% 36.32x
centralpark.com 1.93% 29.63x
newseum.org 1.26% 28.70x
911memorial.org 2.82% 27.43x
gonola.com 1.73% 27.34x
nycinsiderguide.com 1.03% 27.14x
freetoursbyfoot.com 7.71% 26.88x
gpsmycity.com 2.03% 25.48x
lincolncenter.org 1.60% 24.07x
sftravel.com 1.39% 22.57x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.21% 21.81x
European Museums, Restaurants & Events 2.71% 17.54x
NYC Tourist Attractions 10.83% 16.74x
San Francisco Tourism 1.16% 15.27x
Travel Adventure 14.01% 15.07x
Home Décor, Furniture, & Decorating 0.01% 13.61x
England Tourism 0.04% 13.02x
London Tourism & Events 0.22% 12.65x
Scotland Travel 0.18% 11.89x
National Parks 2.14% 11.66x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female