Dstillery Audiences

SIGHTSEEING TRAVELERS

Audience Size: 4 Million Devices

Explore the Sightseeing Travelers Audience

Below you'll find more information about the Sightseeing Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Sightseeing Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Sightseeing Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sightseeing Travelers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 35.81% 22.97x
New York City Events Researchers 31.35% 20.85x
Travel Guide and Review Readers 32.29% 20.68x
New York Trip Planners 32.84% 19.44x
Flight and Hotel Shoppers 30.34% 18.18x
Travel Book Readers 24.48% 18.12x
Luxury Hotel Guests 31.77% 17.66x
Travel Reward Points Enthusiasts 26.70% 17.41x
Discount Flight Searchers 25.38% 16.88x
Luxury Boutique Hotel Researchers 30.45% 16.72x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Interest attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sightseeing Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sightseeing Travelers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.98x
Victoria's Secret 0.01% 1.33x
Old Navy 0.01% 1.24x
Mens Wearhouse 0.01% 1.12x
Carhartt 0.08% 0.83x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Location attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sightseeing Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sightseeing Travelers audience is viator.com.

Website Composition Index
viator.com 1.47% 41.09x
centralpark.com 1.91% 33.07x
gonola.com 1.45% 31.26x
newseum.org 1.24% 31.18x
911memorial.org 2.33% 30.90x
nycinsiderguide.com 1.03% 30.88x
freetoursbyfoot.com 8.98% 29.58x
lincolncenter.org 1.38% 29.25x
gpsmycity.com 2.36% 26.35x
telecharge.com 1.97% 25.22x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Web attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sightseeing Travelers audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.15% 24.06x
European Museums, Restaurants & Events 2.34% 20.31x
England Tourism 0.03% 19.43x
NYC Tourist Attractions 9.74% 19.11x
San Francisco Tourism 0.77% 18.79x
Travel Adventure 13.77% 16.35x
National Parks 1.71% 13.54x
Scotland Travel 0.15% 13.11x
Mexico Travel 0.27% 12.93x
Southern California Cluster 0.23% 12.37x
Composition Percentage: The overlap percentage between the Sightseeing Travelers audience and the Content Affinity attribute.
Index: A comparison of the Sightseeing Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sightseeing Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female