Dstillery Audiences

SINUS RESEARCHERS

Audience Size: 725.1 Thousand Devices

Explore the Sinus Researchers Audience

Below you'll find more information about the Sinus Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 725.1 thousand unique devices whose actions qualify for the Sinus Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sinus Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sinus Researchers audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 14.81% 81.15x
Drug Store Shoppers 35.53% 63.48x
Online Health Researchers 29.59% 63.00x
COVID Symptoms Researchers 10.14% 57.02x
Heart Health Researchers 35.49% 56.14x
Grandparents 14.55% 51.76x
Medical Advice Researchers 14.92% 51.27x
Primary Care Doctor Researchers 26.11% 49.78x
Women's Health Researchers 23.58% 49.69x
Pharmacy Shoppers 34.98% 48.36x
Composition Percentage: The overlap percentage between the Sinus Researchers audience and the Interest attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sinus Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sinus Researchers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.69x
Gymboree 0.01% 1.41x
Composition Percentage: The overlap percentage between the Sinus Researchers audience and the Location attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sinus Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sinus Researchers audience is retailmenot.ca.

Website Composition Index
retailmenot.ca 1.57% 60.06x
remembering.ca 1.51% 55.06x
chowhound.com 2.58% 51.28x
huffingtonpost.ca 2.27% 49.03x
oprahmag.com 1.43% 46.00x
timescolonist.com 2.64% 44.29x
tripadvisor.ca 7.63% 43.43x
organicfacts.net 1.15% 42.89x
insidehalton.com 2.57% 41.57x
diynetwork.com 1.17% 40.96x
Composition Percentage: The overlap percentage between the Sinus Researchers audience and the Web attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sinus Researchers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.24% 36.19x
Paleo & Keto Diet Enthusiasts 0.36% 30.23x
Canada Consumer Product Cluster 1.19% 29.07x
Vegans & Animal Welfare 0.15% 28.70x
Dental Health 0.19% 28.45x
Healthcare - Dermatology & Aging 4.41% 27.09x
Natural Diet & Supplement Researchers 0.15% 25.89x
Canadian Universities 0.15% 24.91x
Assorted Topics (Television, Origami, Men's Health) 0.57% 24.46x
Canadian Real Estate Researcher Cluster 0.11% 20.63x
Composition Percentage: The overlap percentage between the Sinus Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sinus Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female