Explore the Sinus Researchers Audience
Below you'll find more information about the Sinus Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 725.1 thousand unique devices whose actions qualify for the Sinus Researchers audience.
INTERESTS
The Sinus Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sinus Researchers audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 14.81% | 81.15x |
| Drug Store Shoppers | 35.53% | 63.48x |
| Online Health Researchers | 29.59% | 63.00x |
| COVID Symptoms Researchers | 10.14% | 57.02x |
| Heart Health Researchers | 35.49% | 56.14x |
| Grandparents | 14.55% | 51.76x |
| Medical Advice Researchers | 14.92% | 51.27x |
| Primary Care Doctor Researchers | 26.11% | 49.78x |
| Women's Health Researchers | 23.58% | 49.69x |
| Pharmacy Shoppers | 34.98% | 48.36x |
Composition Percentage:
The overlap percentage between the Sinus Researchers audience and the Interest attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
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APPAREL RETAILERS
The Sinus Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sinus Researchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.69x |
| Gymboree | 0.01% | 1.41x |
Composition Percentage:
The overlap percentage between the Sinus Researchers audience and the Location attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
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WEBSITES
The Sinus Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sinus Researchers audience is retailmenot.ca.
| Website | Composition | Index |
| retailmenot.ca | 1.57% | 60.06x |
| remembering.ca | 1.51% | 55.06x |
| chowhound.com | 2.58% | 51.28x |
| huffingtonpost.ca | 2.27% | 49.03x |
| oprahmag.com | 1.43% | 46.00x |
| timescolonist.com | 2.64% | 44.29x |
| tripadvisor.ca | 7.63% | 43.43x |
| organicfacts.net | 1.15% | 42.89x |
| insidehalton.com | 2.57% | 41.57x |
| diynetwork.com | 1.17% | 40.96x |
Composition Percentage:
The overlap percentage between the Sinus Researchers audience and the Web attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sinus Researchers audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.24% | 36.19x |
| Paleo & Keto Diet Enthusiasts | 0.36% | 30.23x |
| Canada Consumer Product Cluster | 1.19% | 29.07x |
| Vegans & Animal Welfare | 0.15% | 28.70x |
| Dental Health | 0.19% | 28.45x |
| Healthcare - Dermatology & Aging | 4.41% | 27.09x |
| Natural Diet & Supplement Researchers | 0.15% | 25.89x |
| Canadian Universities | 0.15% | 24.91x |
| Assorted Topics (Television, Origami, Men's Health) | 0.57% | 24.46x |
| Canadian Real Estate Researcher Cluster | 0.11% | 20.63x |
Composition Percentage:
The overlap percentage between the Sinus Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
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DEMOGRAPHICS
The Sinus Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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