Explore the Sinus Researchers Audience
Below you'll find more information about the Sinus Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Sinus Researchers audience.
INTERESTS
The Sinus Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sinus Researchers audience is Headache and Migraine Sufferers.
| Interest | Composition | Index |
| Headache and Migraine Sufferers | 43.08% | 58.80x |
| Heartburn Sufferers | 41.28% | 58.69x |
| Wellness Enthusiasts | 37.24% | 54.43x |
| Cholesterol Researchers | 31.02% | 53.08x |
| Online Health Researchers | 33.42% | 51.98x |
| Women's Health Researchers | 36.39% | 51.89x |
| Medical Advice Researchers | 32.77% | 51.24x |
| Women's Fitness Enthusiasts | 33.78% | 49.64x |
| Pharmacy Shoppers | 39.75% | 48.82x |
| Heart Surgery Researchers | 38.63% | 48.48x |
Composition Percentage:
The overlap percentage between the Sinus Researchers audience and the Interest attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
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APPAREL RETAILERS
The Sinus Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sinus Researchers audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 1.37x |
| Old Navy | 0.04% | 1.08x |
| Mens Wearhouse | 0.03% | 1.04x |
| Talbots | 0.01% | 1.02x |
| Chicos | 0.02% | 0.99x |
| Carhartt | 0.20% | 0.97x |
| Lane Bryant | 0.02% | 0.90x |
| Zumiez | 0.02% | 0.90x |
| Victoria's Secret | 0.03% | 0.88x |
| White House Black Market | 0.02% | 0.84x |
Composition Percentage:
The overlap percentage between the Sinus Researchers audience and the Location attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
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WEBSITES
The Sinus Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sinus Researchers audience is healthnfitness.net.
| Website | Composition | Index |
| healthnfitness.net | 1.82% | 45.67x |
| health.howstuffworks.com | 5.58% | 36.50x |
| funeral.com | 1.35% | 35.97x |
| pharmacytimes.com | 2.28% | 34.76x |
| drweil.com | 3.91% | 34.07x |
| answers.yahoo.com | 4.28% | 32.46x |
| adthrive.com | 1.47% | 32.21x |
| theodysseyonline.com | 1.06% | 31.68x |
| theindychannel.com | 1.59% | 31.54x |
| selfhacked.com | 2.33% | 31.15x |
Composition Percentage:
The overlap percentage between the Sinus Researchers audience and the Web attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sinus Researchers audience is Natural Diet & Supplement Researchers.
| Content Affinity | Composition | Index |
| Natural Diet & Supplement Researchers | 0.41% | 31.81x |
| Paleo & Keto Diet Enthusiasts | 0.88% | 30.46x |
| Reproductive Health | 0.11% | 28.93x |
| Arthritis & Bones | 0.24% | 27.01x |
| Canada Consumer Product Cluster | 2.21% | 24.22x |
| Nutrition & Diabetic Living | 0.22% | 22.17x |
| Assorted Topics (Television, Origami, Men's Health) | 1.12% | 21.85x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.09% | 21.60x |
| Healthcare - Dermatology & Aging | 7.02% | 21.31x |
| Canada Shopping - Kitchenware | 0.30% | 20.79x |
Composition Percentage:
The overlap percentage between the Sinus Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sinus Researchers audience to the internet population.
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DEMOGRAPHICS
The Sinus Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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