SKI ENTHUSIASTS

Audience Size: 3.6 Million Devices

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Explore the Ski Enthusiasts Audience

Below you'll find more information about the Ski Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Ski Enthusiasts audience.

INTERESTS

The Ski Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski Enthusiasts audience is Winter Sports Destination Seekers.

Interest	Composition	Index
Winter Sports Destination Seekers	11.80%	15.25x
Ski and Snowboard Trip Planners	39.22%	14.77x
Snowboard Enthusiasts	19.86%	13.73x
Aspen Trip Planners	11.80%	10.64x
Colorado Skiers and Snowboarders	17.78%	10.13x
Telluride Trip Planners	11.82%	9.78x
Rock Climbing Enthusiasts	12.77%	9.43x
Mountain Biking Enthusiasts	8.87%	8.44x
Elite Cycling Gear Shoppers	12.82%	8.25x
E-cycling Enthusiasts	21.46%	8.21x

Composition Percentage: The overlap percentage between the Ski Enthusiasts audience and the Interest attribute.

Index: A comparison of the Ski Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Ski Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski Enthusiasts audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.01%	1.59x
White House Black Market	0.01%	1.57x
Chicos	0.01%	1.42x
Zumiez	0.02%	1.32x
Mens Wearhouse	0.01%	1.20x
Carhartt	0.09%	1.16x
Old Navy	0.01%	1.14x
Victoria's Secret	0.01%	1.05x
Journeys	0.01%	1.05x
Maurices	0.02%	0.97x

Composition Percentage: The overlap percentage between the Ski Enthusiasts audience and the Location attribute.

Index: A comparison of the Ski Enthusiasts audience to the internet population.

WEBSITES

The Ski Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski Enthusiasts audience is onthesnow.com.

Website	Composition	Index
onthesnow.com	4.06%	28.98x
switchbacktravel.com	2.77%	23.82x
vaildaily.com	3.93%	23.23x
steepandcheap.com	1.14%	22.47x
parkrecord.com	1.06%	21.87x
summitdaily.com	2.90%	21.31x
sidelineswap.com	2.97%	21.29x
steamboatpilot.com	1.67%	19.87x
aspentimes.com	2.36%	19.10x
gripped.com	1.55%	18.61x

Composition Percentage: The overlap percentage between the Ski Enthusiasts audience and the Web attribute.

Index: A comparison of the Ski Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski Enthusiasts audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	0.33%	24.32x
Colorado Snow	2.09%	19.68x
Backpacking	3.22%	16.69x
Action Sports	0.22%	15.14x
Quebec Hunting & Outdoors Cluster	0.21%	13.53x
National Parks	0.10%	10.94x
Vermont Cluster	1.73%	10.71x
Quebec Vacation Research Cluster	0.02%	9.34x
US Cycling	4.81%	9.04x
Canada Online Shopping Cluster	1.66%	8.97x

Composition Percentage: The overlap percentage between the Ski Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Ski Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Ski Enthusiasts audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male