SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.6 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest	Composition	Index
Hardware Shoppers	38.88%	28.06x
Sporting Goods Shoppers	40.24%	27.76x
Vacation Rental Accommodation Researchers	40.08%	24.85x
Home Decor Shoppers	36.37%	24.84x
Realtors & Real Estate Researchers	33.64%	24.30x
Competitive Sports Participants	33.03%	24.30x
Online Home Decor Shoppers	33.60%	24.16x
Cholesterol Researchers	31.83%	24.03x
Beach House Second Home Owners	33.67%	24.00x
Eco-Conscious Consumers	34.93%	23.92x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is REI.

Location	Composition	Index
REI	0.03%	1.77x
Free People	0.02%	1.58x
Express Outlets	0.00%	1.48x
The North Face	0.03%	1.44x
Patagonia	0.01%	1.29x
Columbia	0.01%	1.29x
Supreme	0.00%	1.22x
Lululemon	0.05%	1.18x
Lorna Jane	0.01%	1.15x
Kate Spade	0.02%	1.14x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is lonestarwesterndecor.com.

Website	Composition	Index
lonestarwesterndecor.com	2.01%	88.28x
freeskier.com	1.95%	65.01x
gearinstitute.com	1.29%	65.00x
blackforestdecor.com	3.41%	64.11x
logfurnitureplace.com	1.84%	55.51x
skiessentials.com	1.01%	54.18x
stio.com	1.25%	52.74x
expeditionportal.com	1.05%	52.52x
outsideonline.com	1.64%	51.47x
orvis.com	6.79%	50.55x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity	Composition	Index
Home Decoration - Crafts & Kids	6.08%	29.41x
Sports - Skiing, Snowboarding	0.08%	24.08x
Winter Sports & Gear	6.47%	23.70x
Home Office Products	0.94%	19.52x
Backpacking	14.86%	19.43x
Concert Posters	1.67%	18.56x
Shopping Catalogs	6.07%	17.67x
Holiday Gifts	1.90%	16.79x
National Parks	5.02%	15.68x
Flags & Trump	0.17%	15.60x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Male