Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 31.26% 38.01x
Eco-Conscious Consumers 24.80% 37.16x
Financial News Readers 25.93% 35.83x
Financial Business Intelligence Researchers 28.41% 35.62x
Liberal News Readers 27.53% 35.55x
Boston Trip Planners 24.94% 35.24x
Indoor Cycling & Spinning Enthusiasts 24.62% 34.73x
Advertising Professionals 27.84% 34.11x
Nature and Outdoors Book Readers 29.11% 33.80x
Running Enthusiasts 22.44% 33.45x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is REI.

Location Composition Index
REI 0.01% 2.58x
Eddie Bauer 0.02% 1.99x
J. Crew 0.02% 1.47x
Lululemon 0.01% 1.37x
Talbots 0.01% 1.26x
Zumiez 0.02% 1.25x
Forever 21 0.02% 1.24x
H&M 0.01% 1.20x
Carhartt 0.24% 1.19x
Mens Wearhouse 0.03% 1.19x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website Composition Index
powder.com 1.55% 55.30x
forums.mtbr.com 1.16% 50.09x
tetongravity.com 1.42% 45.47x
outsideonline.com 6.87% 45.02x
freeskier.com 1.42% 42.47x
bikemag.com 1.42% 41.50x
skimag.com 2.64% 41.37x
newschoolers.com 1.28% 38.00x
nationalmemo.com 1.01% 37.54x
citypages.com 1.96% 37.09x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.74% 39.29x
Backpacking 8.04% 26.62x
Action Sports 0.48% 26.23x
Colorado Snow 2.31% 25.91x
Assorted Topics (Power Trains, Drones, Web Design) 0.37% 22.21x
Minnesota Community Business Cluster 0.58% 18.03x
Australia & New Zealand Media 1.59% 18.01x
Auto Tires & Parts Repair Researchers 0.10% 16.61x
National Parks 0.14% 16.49x
Hobby Vehicles 0.22% 16.20x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male