SKI HOUSE SECOND HOME OWNERS

Audience Size: 3.6 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Sporting Goods Shoppers.

Interest	Composition	Index
Sporting Goods Shoppers	44.81%	33.53x
Hardware Shoppers	42.61%	33.45x
Home Custom Bedroom Decorators	37.88%	31.83x
Custom Home Lighting Shoppers	37.86%	31.82x
Competitive Sports Participants	39.09%	31.23x
Eco-Conscious Consumers	38.27%	31.02x
Beach House Second Home Owners	37.93%	30.44x
Vacation Rental Accommodation Researchers	41.14%	30.12x
Kitchen Appliance Shoppers	41.93%	29.93x
Cholesterol Researchers	36.05%	29.80x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is REI.

Location	Composition	Index
REI	0.03%	1.89x
Bonobos	0.13%	1.81x
Supreme	0.01%	1.71x
Patagonia	0.02%	1.58x
Jos A. Bank Clothiers	0.35%	1.48x
The North Face	0.03%	1.45x
White House Black Market	0.38%	1.32x
Mens Wearhouse	0.52%	1.32x
Johnston and Murphy	0.53%	1.28x
Free People	0.02%	1.23x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is lonestarwesterndecor.com.

Website	Composition	Index
lonestarwesterndecor.com	1.26%	56.74x
greatbigcanvas.com	1.34%	44.68x
powder.com	1.50%	43.42x
rei.com	1.55%	43.32x
blackforestdecor.com	2.10%	41.43x
summitdaily.com	1.32%	39.17x
titlenine.com	1.01%	39.01x
bikenashbar.com	1.01%	38.89x
orvis.com	2.86%	38.75x
collectionsetc.com	2.65%	38.31x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	3.80%	24.53x
Home Decoration - Crafts & Kids	3.05%	24.23x
Sports - Skiing, Snowboarding	0.04%	23.03x
Backpacking	9.55%	20.51x
Home Office Products	0.43%	18.15x
Shopping Catalogs	2.99%	17.69x
Holiday Gifts	0.89%	17.38x
Survival Guides	0.36%	16.92x
Concert Posters	0.67%	16.57x
Home Improvement Contractor	1.30%	16.44x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male