Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.6 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 38.88% 28.06x
Sporting Goods Shoppers 40.24% 27.76x
Vacation Rental Accommodation Researchers 40.08% 24.85x
Home Decor Shoppers 36.37% 24.84x
Realtors & Real Estate Researchers 33.64% 24.30x
Competitive Sports Participants 33.03% 24.30x
Online Home Decor Shoppers 33.60% 24.16x
Cholesterol Researchers 31.83% 24.03x
Beach House Second Home Owners 33.67% 24.00x
Eco-Conscious Consumers 34.93% 23.92x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is REI.

Location Composition Index
REI 0.03% 1.77x
Free People 0.02% 1.58x
Express Outlets 0.00% 1.48x
The North Face 0.03% 1.44x
Patagonia 0.01% 1.29x
Columbia 0.01% 1.29x
Supreme 0.00% 1.22x
Lululemon 0.05% 1.18x
Lorna Jane 0.01% 1.15x
Kate Spade 0.02% 1.14x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is lonestarwesterndecor.com.

Website Composition Index
lonestarwesterndecor.com 2.01% 88.28x
freeskier.com 1.95% 65.01x
gearinstitute.com 1.29% 65.00x
blackforestdecor.com 3.41% 64.11x
logfurnitureplace.com 1.84% 55.51x
skiessentials.com 1.01% 54.18x
stio.com 1.25% 52.74x
expeditionportal.com 1.05% 52.52x
outsideonline.com 1.64% 51.47x
orvis.com 6.79% 50.55x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 6.08% 29.41x
Sports - Skiing, Snowboarding 0.08% 24.08x
Winter Sports & Gear 6.47% 23.70x
Home Office Products 0.94% 19.52x
Backpacking 14.86% 19.43x
Concert Posters 1.67% 18.56x
Shopping Catalogs 6.07% 17.67x
Holiday Gifts 1.90% 16.79x
National Parks 5.02% 15.68x
Flags & Trump 0.17% 15.60x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male