SKI HOUSE SECOND HOME OWNERS

Audience Size: 5.7 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest	Composition	Index
Hardware Shoppers	43.70%	21.82x
Sporting Goods Shoppers	46.56%	21.38x
Competitive Sports Participants	40.83%	21.32x
Kitchen Appliance Shoppers	40.74%	21.27x
Eco-Conscious Consumers	37.68%	21.25x
Beach House Second Home Owners	37.12%	20.95x
Custom Home Lighting Shoppers	37.93%	20.89x
Home Custom Bedroom Decorators	37.94%	20.88x
Financial News Readers	35.96%	20.52x
Vacation Rental Accommodation Researchers	40.67%	20.35x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	2.15x
REI	0.02%	1.86x
The North Face	0.02%	1.66x
Bonobos	0.01%	1.42x
Lululemon	0.04%	1.31x
Chicos	0.04%	1.26x
American Apparel	0.02%	1.23x
Eddie Bauer	0.02%	1.21x
Urban Outfitters	0.03%	1.20x
Brooks Brothers	0.02%	1.19x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is collectionsetc.com.

Website	Composition	Index
collectionsetc.com	1.27%	28.94x
logfurnitureplace.com	1.03%	28.52x
blackforestdecor.com	1.23%	28.13x
tetongravity.com	4.15%	27.93x
orvis.com	1.12%	26.35x
thegamer.tv	1.41%	26.12x
bikepacking.com	1.11%	25.91x
freeskier.com	1.09%	25.88x
dingit.tv	1.30%	25.69x
ntknetwork.com	1.09%	25.54x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity	Composition	Index
Home Decoration - Crafts & Kids	1.78%	19.74x
Winter Sports & Gear	2.89%	19.33x
Sports - Skiing, Snowboarding	0.02%	19.11x
Backpacking	6.90%	17.48x
Discount Shopping	1.66%	15.04x
ISPs & Local Services	0.02%	14.87x
Home Office Products	0.20%	14.61x
Home Improvement Contractor	0.49%	14.45x
Rural Living	0.07%	14.38x
Shopping Catalogs	1.65%	14.20x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male