SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.3 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	38.78%	26.42x
Nature and Outdoors Book Readers	34.00%	23.71x
Eco-Conscious Consumers	36.10%	23.57x
Sporting Goods Shoppers	37.53%	23.42x
Indoor Cycling & Spinning Enthusiasts	35.31%	23.30x
Hardware Shoppers	33.72%	23.18x
Financial News Readers	32.60%	23.17x
Financial Business Intelligence Researchers	33.45%	23.14x
Boston Trip Planners	32.53%	22.71x
Liberal News Readers	33.83%	22.70x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Carhartt.

Location	Composition	Index
Carhartt	0.22%	1.38x
Jos A. Bank Clothiers	0.01%	1.37x
Gap	0.01%	1.36x
Chicos	0.01%	1.34x
Mens Wearhouse	0.02%	1.28x
White House Black Market	0.01%	1.20x
Maurices	0.02%	1.09x
Victoria's Secret	0.01%	0.97x
Old Navy	0.02%	0.97x
Journeys	0.01%	0.91x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is tetongravity.com.

Website	Composition	Index
tetongravity.com	3.39%	40.51x
freeskier.com	2.35%	40.18x
powder.com	3.79%	37.26x
alltrails.com	1.02%	31.63x
cxmagazine.com	1.22%	31.36x
newschoolers.com	1.91%	30.86x
cpr.org	1.22%	30.18x
wta.org	1.73%	30.01x
skimag.com	3.36%	29.16x
growlermag.com	1.01%	28.85x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	2.76%	28.37x
Home Decoration - Crafts & Kids	0.84%	22.94x
Action Sports	1.42%	20.33x
Colorado Snow	1.77%	17.52x
Backpacking	11.63%	17.47x
National Parks	1.48%	16.34x
Concert Posters	0.14%	14.36x
Home Office Products	0.06%	14.34x
Holiday Gifts	0.21%	13.66x
Men's Dress Shirt Shopping	0.39%	13.64x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male