SKI HOUSE SECOND HOME OWNERS

Audience Size: 2 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	31.26%	38.01x
Eco-Conscious Consumers	24.80%	37.16x
Financial News Readers	25.93%	35.83x
Financial Business Intelligence Researchers	28.41%	35.62x
Liberal News Readers	27.53%	35.55x
Boston Trip Planners	24.94%	35.24x
Indoor Cycling & Spinning Enthusiasts	24.62%	34.73x
Advertising Professionals	27.84%	34.11x
Nature and Outdoors Book Readers	29.11%	33.80x
Running Enthusiasts	22.44%	33.45x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is REI.

Location	Composition	Index
REI	0.01%	2.58x
Eddie Bauer	0.02%	1.99x
J. Crew	0.02%	1.47x
Lululemon	0.01%	1.37x
Talbots	0.01%	1.26x
Zumiez	0.02%	1.25x
Forever 21	0.02%	1.24x
H&M	0.01%	1.20x
Carhartt	0.24%	1.19x
Mens Wearhouse	0.03%	1.19x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website	Composition	Index
powder.com	1.55%	55.30x
forums.mtbr.com	1.16%	50.09x
tetongravity.com	1.42%	45.47x
outsideonline.com	6.87%	45.02x
freeskier.com	1.42%	42.47x
bikemag.com	1.42%	41.50x
skimag.com	2.64%	41.37x
newschoolers.com	1.28%	38.00x
nationalmemo.com	1.01%	37.54x
citypages.com	1.96%	37.09x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	0.74%	39.29x
Backpacking	8.04%	26.62x
Action Sports	0.48%	26.23x
Colorado Snow	2.31%	25.91x
Assorted Topics (Power Trains, Drones, Web Design)	0.37%	22.21x
Minnesota Community Business Cluster	0.58%	18.03x
Australia & New Zealand Media	1.59%	18.01x
Auto Tires & Parts Repair Researchers	0.10%	16.61x
National Parks	0.14%	16.49x
Hobby Vehicles	0.22%	16.20x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male