Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.7 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 38.64% 26.48x
Sporting Goods Shoppers 40.41% 25.62x
Home Decor Shoppers 38.02% 23.89x
Travel Industry 38.44% 23.49x
Furniture and Appliances Industry 38.63% 23.39x
Online Home Decor Shoppers 33.66% 23.37x
Realtors & Real Estate Researchers 32.31% 23.21x
Vacation Rental Accommodation Researchers 40.11% 23.14x
Beach House Second Home Owners 31.85% 22.77x
Apartment Furniture Shoppers 35.79% 22.51x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.61x
REI 0.02% 1.57x
Columbia 0.01% 1.53x
Free People 0.02% 1.46x
Patagonia 0.01% 1.43x
The North Face 0.02% 1.21x
Carhartt 0.16% 1.19x
Madewell 0.01% 1.12x
Lululemon 0.03% 1.12x
Ralph Lauren 0.01% 1.12x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website Composition Index
powder.com 0.59% 97.83x
lonestarwesterndecor.com 1.87% 92.34x
cascadeclimbers.com 0.17% 81.94x
rossignol.com 0.25% 80.61x
newschoolers.com 0.24% 79.15x
backcountryskiingcanada.com 0.36% 78.07x
jatashop.com 0.20% 77.15x
rockandice.com 0.37% 73.88x
ibex.com 0.15% 72.54x
prana.com 0.20% 72.00x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.98% 29.70x
Winter Sports & Gear 5.67% 24.43x
Sports - Skiing, Snowboarding 0.08% 20.18x
Home Office Products 0.94% 18.30x
Backpacking 14.01% 18.00x
Concert Posters 1.78% 17.87x
Shopping Catalogs 5.83% 17.65x
Holiday Gifts 1.71% 16.84x
Flags & Trump 0.17% 14.90x
National Parks 5.01% 14.65x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999