SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.8 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	34.94%	34.97x
Liberal News Readers	31.91%	32.72x
Eco-Conscious Consumers	32.33%	32.61x
Financial Business Intelligence Researchers	32.65%	32.37x
Financial News Readers	31.25%	32.24x
Nature and Outdoors Book Readers	31.83%	32.06x
Boston Trip Planners	31.64%	31.74x
Indoor Cycling & Spinning Enthusiasts	30.78%	31.66x
Advertising Professionals	30.44%	30.95x
Beach House Second Home Owners	30.14%	30.83x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.62x
J. Crew	0.01%	1.43x
Chicos	0.02%	1.32x
White House Black Market	0.02%	1.30x
Jos A. Bank Clothiers	0.02%	1.28x
Carhartt	0.22%	1.25x
LOFT	0.02%	1.21x
Maurices	0.03%	1.15x
Talbots	0.01%	1.14x
Gap	0.02%	1.12x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website	Composition	Index
powder.com	2.76%	46.60x
freeskier.com	1.76%	45.42x
tetongravity.com	2.29%	42.29x
outdoorproject.com	1.35%	41.02x
opb.org	1.25%	40.75x
rei.com	2.93%	39.38x
snewsnet.com	1.14%	37.86x
defensenews.com	1.31%	36.90x
theproscloset.com	1.65%	36.70x
forums.mtbr.com	3.32%	36.59x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	1.28%	39.71x
Home Decoration - Crafts & Kids	0.08%	31.04x
Action Sports	0.82%	25.36x
Colorado Snow	2.58%	24.15x
Backpacking	12.04%	23.98x
Men's Dress Shirt Shopping	0.10%	20.49x
National Parks	0.44%	19.88x
Assorted Topics (Power Trains, Drones, Web Design)	0.46%	18.19x
Minnesota Community Business Cluster	1.37%	18.17x
London Tourism & Events	0.05%	17.93x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male