Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.8 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 34.94% 34.97x
Liberal News Readers 31.91% 32.72x
Eco-Conscious Consumers 32.33% 32.61x
Financial Business Intelligence Researchers 32.65% 32.37x
Financial News Readers 31.25% 32.24x
Nature and Outdoors Book Readers 31.83% 32.06x
Boston Trip Planners 31.64% 31.74x
Indoor Cycling & Spinning Enthusiasts 30.78% 31.66x
Advertising Professionals 30.44% 30.95x
Beach House Second Home Owners 30.14% 30.83x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.62x
J. Crew 0.01% 1.43x
Chicos 0.02% 1.32x
White House Black Market 0.02% 1.30x
Jos A. Bank Clothiers 0.02% 1.28x
Carhartt 0.22% 1.25x
LOFT 0.02% 1.21x
Maurices 0.03% 1.15x
Talbots 0.01% 1.14x
Gap 0.02% 1.12x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website Composition Index
powder.com 2.76% 46.60x
freeskier.com 1.76% 45.42x
tetongravity.com 2.29% 42.29x
outdoorproject.com 1.35% 41.02x
opb.org 1.25% 40.75x
rei.com 2.93% 39.38x
snewsnet.com 1.14% 37.86x
defensenews.com 1.31% 36.90x
theproscloset.com 1.65% 36.70x
forums.mtbr.com 3.32% 36.59x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.28% 39.71x
Home Decoration - Crafts & Kids 0.08% 31.04x
Action Sports 0.82% 25.36x
Colorado Snow 2.58% 24.15x
Backpacking 12.04% 23.98x
Men's Dress Shirt Shopping 0.10% 20.49x
National Parks 0.44% 19.88x
Assorted Topics (Power Trains, Drones, Web Design) 0.46% 18.19x
Minnesota Community Business Cluster 1.37% 18.17x
London Tourism & Events 0.05% 17.93x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male