SKI HOUSE SECOND HOME OWNERS

Audience Size: 1.7 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Winter Sports Destination Seekers.

Interest	Composition	Index
Winter Sports Destination Seekers	20.00%	54.98x
Ski and Snowboard Apparel Shoppers	36.32%	53.04x
Ski and Snowboard Enthusiasts	43.05%	42.29x
Snowboard Enthusiasts	34.39%	36.75x
Rock Climbing Enthusiasts	29.82%	32.68x
Aspen Trip Planners	15.21%	31.33x
Scuba Diving Enthusiasts	14.48%	29.22x
Mens Business Clothes Shoppers	9.99%	29.07x
Mountain Biking Enthusiasts	15.59%	28.22x
Sporting Goods Shoppers	25.09%	27.90x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.44x
Maurices	0.01%	0.96x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is freeskier.com.

Website	Composition	Index
freeskier.com	1.99%	86.01x
snowboardingforum.com	2.05%	75.56x
tetongravity.com	1.36%	75.52x
switchbacktravel.com	1.18%	61.89x
newtoski.com	1.66%	61.36x
liftblog.com	1.62%	43.37x
backpackinglight.com	1.12%	39.91x
climbing.com	3.36%	35.40x
gripped.com	1.51%	34.84x
onthesnow.com	6.18%	32.93x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	0.31%	47.79x
Backpacking	3.02%	31.08x
Action Sports	0.19%	28.02x
Colorado Snow	2.56%	26.98x
Scuba Diving	0.06%	18.38x
Southern California Tourism	0.19%	17.10x
Clean Energy	0.10%	16.54x
Vegans & Animal Welfare	0.09%	15.93x
US Cycling	5.95%	14.35x
Survival Guides	0.04%	14.16x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male