SKI HOUSE SECOND HOME OWNERS

Audience Size: 3 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	36.79%	29.71x
Eco-Conscious Consumers	32.33%	28.22x
Hardware Shoppers	33.90%	27.98x
Sporting Goods Shoppers	38.73%	27.93x
Nature and Outdoors Book Readers	32.79%	27.17x
Financial News Readers	31.51%	26.89x
Indoor Cycling & Spinning Enthusiasts	32.20%	26.84x
Financial Business Intelligence Researchers	30.39%	26.70x
Beach House Second Home Owners	31.68%	26.62x
Charitable Organization Supporters	35.15%	26.45x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Victoria's Secret.

Location	Composition	Index
Victoria's Secret	0.01%	1.56x
Carhartt	0.19%	1.49x
Maurices	0.02%	1.42x
Journeys	0.01%	1.26x
Mens Wearhouse	0.01%	1.22x
Old Navy	0.01%	1.00x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is tetongravity.com.

Website	Composition	Index
tetongravity.com	4.07%	48.87x
bikepacking.com	1.09%	47.83x
freeskier.com	2.57%	43.80x
powder.com	3.93%	41.12x
alltrails.com	2.24%	36.50x
bikereg.com	1.03%	36.30x
parktool.com	1.05%	36.15x
trails.com	1.40%	33.44x
cxmagazine.com	1.30%	32.72x
newschoolers.com	2.21%	32.44x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	3.29%	34.03x
Home Decoration - Crafts & Kids	1.36%	28.77x
Action Sports	1.59%	23.75x
Backpacking	9.84%	22.79x
Colorado Snow	2.19%	21.06x
Home Office Products	0.12%	20.18x
National Parks	1.96%	20.08x
Scuba Diving	0.13%	20.02x
Home Improvement Contractor	0.07%	16.84x
Holiday Gifts	0.36%	16.65x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male