SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.4 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	36.06%	39.18x
Eco-Conscious Consumers	31.12%	36.10x
Indoor Cycling & Spinning Enthusiasts	31.74%	35.16x
Liberal News Readers	30.17%	34.95x
Financial News Readers	30.60%	34.84x
Financial Business Intelligence Researchers	31.98%	34.64x
Boston Trip Planners	30.14%	34.50x
Beach House Second Home Owners	29.44%	34.47x
Nature and Outdoors Book Readers	33.34%	34.00x
Sporting Goods Shoppers	35.40%	33.77x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Carhartt.

Location	Composition	Index
Carhartt	0.15%	1.32x
Buckle	0.01%	1.28x
Maurices	0.02%	1.18x
Zumiez	0.01%	1.14x
Old Navy	0.02%	1.04x
Victoria's Secret	0.02%	1.00x
Express	0.01%	0.97x
The Childrens Place	0.01%	0.86x
Journeys	0.01%	0.82x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is tetongravity.com.

Website	Composition	Index
tetongravity.com	2.67%	47.82x
powder.com	3.33%	47.01x
freeskier.com	2.02%	44.68x
abcfoxmontana.com	1.34%	42.12x
opb.org	2.07%	40.14x
newschoolers.com	1.78%	39.23x
outdoorproject.com	1.79%	36.61x
stgeorgeutah.com	1.13%	36.53x
bikemag.com	2.60%	36.19x
sierraclub.org	1.04%	35.27x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	1.73%	36.72x
Home Decoration - Crafts & Kids	0.35%	33.40x
Action Sports	1.03%	25.16x
Colorado Snow	1.80%	23.49x
Backpacking	11.31%	23.18x
National Parks	0.79%	23.06x
Environmental Conservation	0.09%	19.97x
Assorted Topics (Power Trains, Drones, Web Design)	1.01%	19.34x
Holiday Gifts	0.11%	19.06x
Consumer Rewards	0.04%	18.64x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male