SKI HOUSE SECOND HOME OWNERS

Audience Size: 1.1 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Winter Sports Destination Seekers.

Interest	Composition	Index
Winter Sports Destination Seekers	25.39%	44.14x
Eco-Conscious Consumers	13.45%	42.47x
Financial Business Intelligence Researchers	19.24%	40.01x
Liberal News Readers	23.90%	39.91x
Advertising Professionals	19.94%	39.88x
COVID Vaccine Researchers	19.72%	33.79x
Wyoming Cowboys Fans	28.94%	33.73x
Social Distancing Content Readers	18.04%	33.70x
Beer Aficionados	15.16%	33.36x
Tech News Enthusiasts	21.52%	32.93x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Carhartt.

Location	Composition	Index
Carhartt	0.02%	2.11x
LOFT	0.02%	1.74x
Zumiez	0.04%	1.56x
Mens Wearhouse	0.02%	1.53x
Lululemon	0.01%	1.37x
White House Black Market	0.02%	1.23x
Journeys	0.03%	1.21x
Talbots	0.01%	1.20x
Chicos	0.02%	1.13x
Maurices	0.03%	1.04x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is outsideonline.com.

Website	Composition	Index
outsideonline.com	1.51%	61.29x
tetongravity.com	1.10%	56.40x
singletracks.com	2.12%	54.26x
backpacker.com	14.87%	43.17x
3quarksdaily.com	1.30%	42.57x
durangoherald.com	1.36%	40.69x
fitwirr.com	2.72%	40.53x
eptrail.com	2.09%	39.53x
cityam.com	2.92%	38.46x
theconversation.com	1.45%	38.36x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	0.43%	52.30x
Action Sports	0.31%	29.54x
Backpacking	4.78%	29.10x
Colorado Snow	3.20%	27.14x
Assorted Topics (Power Trains, Drones, Web Design)	0.15%	23.81x
Feminism	0.22%	20.59x
Australia & New Zealand Media	1.74%	19.50x
National Parks	0.13%	18.72x
Nature & Wildlife	3.23%	16.06x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.73%	15.53x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male