SKI HOUSE SECOND HOME OWNERS

Audience Size: 1.3 Million Devices

View All Audiences

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Winter Sports Destination Seekers.

Interest	Composition	Index
Winter Sports Destination Seekers	28.73%	37.49x
Competitive Sports Participants	25.56%	37.11x
Eco-Conscious Consumers	18.31%	36.55x
Financial Business Intelligence Researchers	23.54%	34.61x
Liberal News Readers	20.75%	34.50x
Advertising Professionals	23.00%	33.96x
Indoor Cycling & Spinning Enthusiasts	18.08%	33.74x
Financial News Readers	19.48%	33.71x
Boston Trip Planners	18.66%	32.91x
Pilots	26.54%	32.73x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is LOFT.

Location	Composition	Index
LOFT	0.02%	1.60x
Chicos	0.02%	1.52x
White House Black Market	0.02%	1.45x
Urban Outfitters	0.02%	1.25x
H&M	0.01%	1.23x
Buckle	0.01%	1.19x
Maurices	0.03%	1.18x
Mens Wearhouse	0.01%	1.11x
Banana Republic	0.01%	1.07x
Carhartt	0.12%	1.07x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website	Composition	Index
powder.com	1.07%	60.36x
skimag.com	1.52%	52.20x
freeskier.com	1.24%	50.19x
outsideonline.com	3.18%	47.97x
tetongravity.com	1.41%	46.75x
newschoolers.com	1.19%	46.51x
singletracks.com	3.20%	39.40x
aspendailynews.com	1.11%	38.39x
3quarksdaily.com	1.04%	34.21x
backpacker.com	15.06%	33.61x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	0.74%	47.66x
Action Sports	0.47%	29.78x
Backpacking	6.26%	28.95x
Colorado Snow	3.03%	25.32x
Assorted Topics (Power Trains, Drones, Web Design)	0.24%	23.50x
Feminism	0.25%	17.68x
Australia & New Zealand Media	1.26%	16.74x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	4.13%	15.45x
Minnesota Community Business Cluster	0.40%	14.98x
Liberal Media - Political Activism	2.18%	14.83x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male