SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.4 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest	Composition	Index
Hardware Shoppers	40.41%	35.53x
Sporting Goods Shoppers	43.11%	35.53x
Home Custom Bedroom Decorators	35.95%	33.76x
Custom Home Lighting Shoppers	35.94%	33.70x
Competitive Sports Participants	38.68%	33.30x
Eco-Conscious Consumers	37.60%	32.91x
Beach House Second Home Owners	36.64%	32.41x
Kitchen Appliance Shoppers	41.33%	32.11x
Vacation Rental Accommodation Researchers	40.14%	32.02x
Charitable Organization Supporters	40.35%	31.83x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	2.32x
The North Face	0.02%	1.69x
Madewell	0.02%	1.69x
REI	0.02%	1.63x
Eddie Bauer	0.02%	1.50x
Bonobos	0.02%	1.47x
Lululemon	0.04%	1.44x
Carhartt	0.06%	1.28x
Kate Spade	0.02%	1.26x
Free People	0.02%	1.24x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is lonestarwesterndecor.com.

Website	Composition	Index
lonestarwesterndecor.com	1.33%	68.32x
greatbigcanvas.com	1.22%	58.02x
titlenine.com	1.02%	56.96x
freeskier.com	1.02%	52.39x
performancebike.com	1.94%	49.47x
orvis.com	2.71%	48.67x
blackforestdecor.com	2.14%	47.67x
swimoutlet.com	2.32%	47.42x
summitdaily.com	1.16%	46.23x
alltrails.com	7.14%	45.54x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity	Composition	Index
Home Decoration - Crafts & Kids	2.70%	27.09x
Winter Sports & Gear	3.59%	27.03x
Sports - Skiing, Snowboarding	0.03%	26.29x
Backpacking	8.87%	23.05x
Home Office Products	0.35%	20.41x
Shopping Catalogs	2.48%	19.93x
Survival Guides	0.32%	19.43x
Discount Shopping	2.98%	19.25x
Home Improvement Contractor	1.06%	19.03x
Holiday Gifts	0.76%	18.80x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male