Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.3 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 38.78% 26.42x
Nature and Outdoors Book Readers 34.00% 23.71x
Eco-Conscious Consumers 36.10% 23.57x
Sporting Goods Shoppers 37.53% 23.42x
Indoor Cycling & Spinning Enthusiasts 35.31% 23.30x
Hardware Shoppers 33.72% 23.18x
Financial News Readers 32.60% 23.17x
Financial Business Intelligence Researchers 33.45% 23.14x
Boston Trip Planners 32.53% 22.71x
Liberal News Readers 33.83% 22.70x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.38x
Jos A. Bank Clothiers 0.01% 1.37x
Gap 0.01% 1.36x
Chicos 0.01% 1.34x
Mens Wearhouse 0.02% 1.28x
White House Black Market 0.01% 1.20x
Maurices 0.02% 1.09x
Victoria's Secret 0.01% 0.97x
Old Navy 0.02% 0.97x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is tetongravity.com.

Website Composition Index
tetongravity.com 3.39% 40.51x
freeskier.com 2.35% 40.18x
powder.com 3.79% 37.26x
alltrails.com 1.02% 31.63x
cxmagazine.com 1.22% 31.36x
newschoolers.com 1.91% 30.86x
cpr.org 1.22% 30.18x
wta.org 1.73% 30.01x
skimag.com 3.36% 29.16x
growlermag.com 1.01% 28.85x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.76% 28.37x
Home Decoration - Crafts & Kids 0.84% 22.94x
Action Sports 1.42% 20.33x
Colorado Snow 1.77% 17.52x
Backpacking 11.63% 17.47x
National Parks 1.48% 16.34x
Concert Posters 0.14% 14.36x
Home Office Products 0.06% 14.34x
Holiday Gifts 0.21% 13.66x
Men's Dress Shirt Shopping 0.39% 13.64x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male