Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.2 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 35.68% 34.88x
Eco-Conscious Consumers 31.53% 33.69x
Liberal News Readers 33.38% 32.83x
Financial News Readers 32.53% 32.77x
Boston Trip Planners 31.21% 32.42x
Financial Business Intelligence Researchers 33.37% 32.38x
Nature and Outdoors Book Readers 32.86% 32.00x
Indoor Cycling & Spinning Enthusiasts 30.72% 31.77x
Running Enthusiasts 29.97% 31.20x
Advertising Professionals 31.76% 31.08x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.51x
Gap 0.02% 1.48x
J. Crew 0.01% 1.41x
Express 0.02% 1.24x
Carhartt 0.23% 1.24x
Chicos 0.02% 1.22x
Jos A. Bank Clothiers 0.02% 1.17x
LOFT 0.02% 1.16x
Talbots 0.01% 1.16x
Dressbarn 0.02% 1.16x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website Composition Index
powder.com 2.02% 57.35x
freeskier.com 1.42% 50.54x
rei.com 1.74% 48.82x
tetongravity.com 1.68% 48.74x
forums.mtbr.com 2.02% 45.86x
theproscloset.com 1.04% 43.57x
newschoolers.com 1.26% 41.23x
localfreshies.com 1.07% 40.68x
skimag.com 3.13% 39.81x
bikemag.com 1.96% 39.58x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.77% 37.73x
Backpacking 10.22% 24.36x
Action Sports 0.60% 24.05x
Colorado Snow 2.44% 22.99x
Men's Dress Shirt Shopping 0.05% 20.47x
Oil & Energy 0.24% 17.70x
Institutional Investing 0.05% 17.37x
Minnesota Community Business Cluster 1.03% 17.08x
Australia & New Zealand Media 2.19% 16.98x
Assorted Topics (Power Trains, Drones, Web Design) 0.45% 16.79x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male