Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.2 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 35.86% 36.61x
Eco-Conscious Consumers 32.27% 34.36x
Indoor Cycling & Spinning Enthusiasts 30.01% 33.09x
Financial Business Intelligence Researchers 32.71% 33.01x
Nature and Outdoors Book Readers 32.41% 32.98x
Boston Trip Planners 31.35% 32.89x
Financial News Readers 31.50% 32.70x
Liberal News Readers 32.16% 32.68x
Beach House Second Home Owners 29.99% 32.43x
Running Enthusiasts 28.85% 32.04x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.29x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website Composition Index
powder.com 3.35% 49.35x
tetongravity.com 2.87% 46.36x
freeskier.com 2.12% 45.94x
opb.org 1.43% 42.37x
newschoolers.com 1.92% 40.83x
outdoorproject.com 1.26% 40.15x
defensenews.com 1.64% 37.79x
localfreshies.com 1.08% 36.57x
forums.mtbr.com 3.95% 36.36x
bikemag.com 2.46% 36.20x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.82% 40.29x
Home Decoration - Crafts & Kids 0.17% 31.09x
Colorado Snow 2.54% 25.91x
Action Sports 0.94% 25.68x
Holiday Gifts 0.08% 25.33x
Backpacking 12.48% 23.71x
National Parks 0.60% 22.51x
Environmental Conservation 0.08% 20.54x
Construction Apparel 0.15% 20.45x
London Tourism & Events 0.08% 19.00x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male