SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.7 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest	Composition	Index
Hardware Shoppers	38.64%	26.48x
Sporting Goods Shoppers	40.41%	25.62x
Home Decor Shoppers	38.02%	23.89x
Travel Industry	38.44%	23.49x
Furniture and Appliances Industry	38.63%	23.39x
Online Home Decor Shoppers	33.66%	23.37x
Realtors & Real Estate Researchers	32.31%	23.21x
Vacation Rental Accommodation Researchers	40.11%	23.14x
Beach House Second Home Owners	31.85%	22.77x
Apartment Furniture Shoppers	35.79%	22.51x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.61x
REI	0.02%	1.57x
Columbia	0.01%	1.53x
Free People	0.02%	1.46x
Patagonia	0.01%	1.43x
The North Face	0.02%	1.21x
Carhartt	0.16%	1.19x
Madewell	0.01%	1.12x
Lululemon	0.03%	1.12x
Ralph Lauren	0.01%	1.12x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website	Composition	Index
powder.com	0.59%	97.83x
lonestarwesterndecor.com	1.87%	92.34x
cascadeclimbers.com	0.17%	81.94x
rossignol.com	0.25%	80.61x
newschoolers.com	0.24%	79.15x
backcountryskiingcanada.com	0.36%	78.07x
jatashop.com	0.20%	77.15x
rockandice.com	0.37%	73.88x
ibex.com	0.15%	72.54x
prana.com	0.20%	72.00x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity	Composition	Index
Home Decoration - Crafts & Kids	5.98%	29.70x
Winter Sports & Gear	5.67%	24.43x
Sports - Skiing, Snowboarding	0.08%	20.18x
Home Office Products	0.94%	18.30x
Backpacking	14.01%	18.00x
Concert Posters	1.78%	17.87x
Shopping Catalogs	5.83%	17.65x
Holiday Gifts	1.71%	16.84x
Flags & Trump	0.17%	14.90x
National Parks	5.01%	14.65x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age and income brackets.

Age

45-54

Income

$150,000-$249,999