SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.2 Million Devices

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Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	35.68%	34.88x
Eco-Conscious Consumers	31.53%	33.69x
Liberal News Readers	33.38%	32.83x
Financial News Readers	32.53%	32.77x
Boston Trip Planners	31.21%	32.42x
Financial Business Intelligence Researchers	33.37%	32.38x
Nature and Outdoors Book Readers	32.86%	32.00x
Indoor Cycling & Spinning Enthusiasts	30.72%	31.77x
Running Enthusiasts	29.97%	31.20x
Advertising Professionals	31.76%	31.08x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.51x
Gap	0.02%	1.48x
J. Crew	0.01%	1.41x
Express	0.02%	1.24x
Carhartt	0.23%	1.24x
Chicos	0.02%	1.22x
Jos A. Bank Clothiers	0.02%	1.17x
LOFT	0.02%	1.16x
Talbots	0.01%	1.16x
Dressbarn	0.02%	1.16x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is powder.com.

Website	Composition	Index
powder.com	2.02%	57.35x
freeskier.com	1.42%	50.54x
rei.com	1.74%	48.82x
tetongravity.com	1.68%	48.74x
forums.mtbr.com	2.02%	45.86x
theproscloset.com	1.04%	43.57x
newschoolers.com	1.26%	41.23x
localfreshies.com	1.07%	40.68x
skimag.com	3.13%	39.81x
bikemag.com	1.96%	39.58x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	0.77%	37.73x
Backpacking	10.22%	24.36x
Action Sports	0.60%	24.05x
Colorado Snow	2.44%	22.99x
Men's Dress Shirt Shopping	0.05%	20.47x
Oil & Energy	0.24%	17.70x
Institutional Investing	0.05%	17.37x
Minnesota Community Business Cluster	1.03%	17.08x
Australia & New Zealand Media	2.19%	16.98x
Assorted Topics (Power Trains, Drones, Web Design)	0.45%	16.79x

Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.

Index: A comparison of the Ski House Second Home Owners audience to the internet population.

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male