Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 3.2 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 36.83% 27.67x
Hardware Shoppers 36.38% 27.59x
Sporting Goods Shoppers 41.04% 27.18x
Eco-Conscious Consumers 34.16% 26.84x
Charitable Organization Supporters 36.94% 26.16x
Beach House Second Home Owners 32.18% 26.02x
Nature and Outdoors Book Readers 33.92% 25.63x
Home Custom Bedroom Decorators 31.62% 25.45x
Custom Home Lighting Shoppers 31.62% 25.45x
Financial News Readers 32.39% 25.39x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.61x
Carhartt 0.14% 1.42x
Old Navy 0.01% 1.39x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is tetongravity.com.

Website Composition Index
tetongravity.com 4.99% 42.87x
bikepacking.com 1.35% 41.02x
logfurnitureplace.com 1.14% 40.37x
blackforestdecor.com 1.30% 39.90x
bicycleretailer.com 1.08% 39.80x
weeklystandard.com 1.17% 35.13x
alltrails.com 3.63% 34.28x
collectionsetc.com 1.11% 34.24x
freeskier.com 2.72% 33.68x
powder.com 3.87% 33.35x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.80% 31.00x
Home Decoration - Crafts & Kids 1.73% 27.52x
Backpacking 8.87% 24.42x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 21.54x
Action Sports 1.61% 21.26x
Discount Shopping 0.75% 19.62x
Colorado Snow 2.58% 19.56x
Scuba Diving 0.19% 19.21x
National Parks 2.37% 18.79x
Home Office Products 0.16% 18.61x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male