Explore the Ski House Second Home Owners Audience
Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Ski House Second Home Owners audience.
INTERESTS
The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 40.55% | 47.40x |
| Sporting Goods Shoppers | 43.18% | 47.10x |
| Home Custom Bedroom Decorators | 34.82% | 44.73x |
| Custom Home Lighting Shoppers | 34.91% | 44.48x |
| Eco-Conscious Consumers | 34.33% | 44.08x |
| Competitive Sports Participants | 35.94% | 42.63x |
| Beach House Second Home Owners | 34.42% | 42.44x |
| Vacation Rental Accommodation Researchers | 37.87% | 41.92x |
| Cholesterol Researchers | 33.01% | 41.88x |
| Kitchen Appliance Shoppers | 38.20% | 41.55x |
Composition Percentage:
The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
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APPAREL RETAILERS
The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 2.00x |
| Bonobos | 0.09% | 1.57x |
| Jos A. Bank Clothiers | 0.41% | 1.52x |
| Patagonia | 0.02% | 1.47x |
| The North Face | 0.03% | 1.45x |
| Intermix | 0.01% | 1.44x |
| Eddie Bauer | 0.03% | 1.31x |
| Chicos | 0.07% | 1.25x |
| Mens Wearhouse | 0.54% | 1.24x |
| Johnston and Murphy | 0.16% | 1.24x |
Composition Percentage:
The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
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WEBSITES
The Ski House Second Home Owners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ski House Second Home Owners audience is freeskier.com.
| Website | Composition | Index |
| freeskier.com | 1.61% | 86.39x |
| lonestarwesterndecor.com | 1.95% | 82.06x |
| powder.com | 1.64% | 67.34x |
| skiessentials.com | 1.09% | 61.46x |
| blackforestdecor.com | 3.22% | 59.81x |
| velonews.com | 1.27% | 58.09x |
| greatbigcanvas.com | 2.33% | 57.99x |
| skis.com | 1.06% | 56.08x |
| rei.com | 2.49% | 55.87x |
| outsideonline.com | 1.06% | 53.24x |
Composition Percentage:
The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 4.98% | 33.90x |
| Winter Sports & Gear | 5.97% | 32.35x |
| Sports - Skiing, Snowboarding | 0.06% | 31.30x |
| Backpacking | 13.62% | 26.84x |
| Home Office Products | 0.72% | 23.98x |
| Concert Posters | 1.13% | 22.74x |
| Shopping Catalogs | 4.69% | 22.24x |
| Holiday Gifts | 1.45% | 22.05x |
| Survival Guides | 0.54% | 19.94x |
| Home Improvement Contractor | 2.08% | 19.57x |
Composition Percentage:
The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
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DEMOGRAPHICS
The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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