Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.2 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 40.55% 47.40x
Sporting Goods Shoppers 43.18% 47.10x
Home Custom Bedroom Decorators 34.82% 44.73x
Custom Home Lighting Shoppers 34.91% 44.48x
Eco-Conscious Consumers 34.33% 44.08x
Competitive Sports Participants 35.94% 42.63x
Beach House Second Home Owners 34.42% 42.44x
Vacation Rental Accommodation Researchers 37.87% 41.92x
Cholesterol Researchers 33.01% 41.88x
Kitchen Appliance Shoppers 38.20% 41.55x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is REI.

Location Composition Index
REI 0.03% 2.00x
Bonobos 0.09% 1.57x
Jos A. Bank Clothiers 0.41% 1.52x
Patagonia 0.02% 1.47x
The North Face 0.03% 1.45x
Intermix 0.01% 1.44x
Eddie Bauer 0.03% 1.31x
Chicos 0.07% 1.25x
Mens Wearhouse 0.54% 1.24x
Johnston and Murphy 0.16% 1.24x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is freeskier.com.

Website Composition Index
freeskier.com 1.61% 86.39x
lonestarwesterndecor.com 1.95% 82.06x
powder.com 1.64% 67.34x
skiessentials.com 1.09% 61.46x
blackforestdecor.com 3.22% 59.81x
velonews.com 1.27% 58.09x
greatbigcanvas.com 2.33% 57.99x
skis.com 1.06% 56.08x
rei.com 2.49% 55.87x
outsideonline.com 1.06% 53.24x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.98% 33.90x
Winter Sports & Gear 5.97% 32.35x
Sports - Skiing, Snowboarding 0.06% 31.30x
Backpacking 13.62% 26.84x
Home Office Products 0.72% 23.98x
Concert Posters 1.13% 22.74x
Shopping Catalogs 4.69% 22.24x
Holiday Gifts 1.45% 22.05x
Survival Guides 0.54% 19.94x
Home Improvement Contractor 2.08% 19.57x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male