Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.6 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 39.53% 39.63x
Sporting Goods Shoppers 42.08% 38.57x
Home Custom Bedroom Decorators 34.13% 37.00x
Custom Home Lighting Shoppers 35.18% 36.04x
Vacation Rental Accommodation Researchers 36.67% 35.88x
Eco-Conscious Consumers 34.07% 35.62x
Competitive Sports Participants 34.83% 35.02x
Beach House Second Home Owners 33.76% 34.71x
Cholesterol Researchers 31.71% 34.70x
Realtors & Real Estate Researchers 35.24% 34.24x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.37x
Mens Wearhouse 0.37% 1.07x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is lonestarwesterndecor.com.

Website Composition Index
lonestarwesterndecor.com 1.85% 79.27x
freeskier.com 1.68% 76.52x
powder.com 1.27% 65.29x
blackforestdecor.com 3.06% 58.24x
skiessentials.com 1.09% 55.75x
greatbigcanvas.com 2.44% 53.69x
velonews.com 1.25% 53.05x
ebags.com 1.30% 50.92x
skis.com 1.05% 50.59x
cooks.com 1.05% 50.58x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.83% 32.30x
Winter Sports & Gear 6.01% 28.74x
Backpacking 13.58% 24.30x
Shopping Catalogs 4.83% 20.75x
Home Improvement Contractor 2.14% 18.09x
Discount Shopping 5.80% 17.83x
Colorado Snow 5.69% 17.69x
National Parks 4.39% 17.19x
Bird Watching 1.55% 16.68x
Bags & Luggage 3.00% 16.64x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male