Dstillery Audiences

SKI HOUSE SECOND HOME OWNERS

Audience Size: 2.6 Million Devices

Explore the Ski House Second Home Owners Audience

Below you'll find more information about the Ski House Second Home Owners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ski House Second Home Owners audience.

Dstillery Crafted Audiences

INTERESTS

The Ski House Second Home Owners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski House Second Home Owners audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 41.66% 28.75x
Sporting Goods Shoppers 43.30% 28.35x
Custom Home Lighting Shoppers 37.60% 27.24x
Home Custom Bedroom Decorators 37.60% 27.24x
Eco-Conscious Consumers 34.46% 25.90x
Competitive Sports Participants 35.79% 25.46x
Cholesterol Researchers 32.48% 25.46x
Beach House Second Home Owners 35.37% 25.34x
Realtors & Real Estate Researchers 36.33% 25.29x
Vacation Rental Accommodation Researchers 42.99% 24.76x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Interest attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski House Second Home Owners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski House Second Home Owners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.51x
Madewell 0.03% 1.78x
The North Face 0.04% 1.73x
REI 0.03% 1.63x
Lorna Jane 0.01% 1.59x
Patagonia 0.02% 1.46x
Columbia 0.01% 1.45x
Chicos 0.05% 1.33x
Ralph Lauren 0.01% 1.32x
J. Crew 0.04% 1.27x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Location attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski House Second Home Owners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski House Second Home Owners audience is lonestarwesterndecor.com.

Website Composition Index
lonestarwesterndecor.com 1.97% 88.55x
freeskier.com 1.99% 77.64x
gearinstitute.com 1.08% 76.03x
blackforestdecor.com 3.24% 65.26x
stio.com 1.15% 61.52x
greatbigcanvas.com 2.82% 57.50x
orvis.com 5.71% 57.50x
ebags.com 1.54% 56.77x
outsideonline.com 1.33% 56.53x
velonews.com 1.38% 56.19x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Web attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski House Second Home Owners audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 5.36% 29.48x
Winter Sports & Gear 6.49% 23.89x
Sports - Skiing, Snowboarding 0.07% 23.80x
Backpacking 14.30% 20.95x
Home Office Products 0.86% 19.97x
Concert Posters 1.37% 19.91x
Holiday Gifts 1.64% 19.16x
Shopping Catalogs 5.42% 18.41x
Flags & Trump 0.15% 16.45x
Home Improvement Contractor 2.56% 16.21x
Composition Percentage: The overlap percentage between the Ski House Second Home Owners audience and the Content Affinity attribute.
Index: A comparison of the Ski House Second Home Owners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski House Second Home Owners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male