Explore the Ski and Snowboard Apparel Shoppers Audience
Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.
INTERESTS
The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Mens Business Clothes Shoppers.
| Interest | Composition | Index |
| Mens Business Clothes Shoppers | 21.80% | 22.85x |
| Winter Apparel Shoppers | 28.33% | 21.16x |
| Travel Book Readers | 17.83% | 18.67x |
| Ski House Second Home Owners | 21.88% | 18.64x |
| Sporting Goods Shoppers | 18.80% | 18.39x |
| Vermont Trip Planners | 25.23% | 17.90x |
| Rock Climbing Enthusiasts | 26.51% | 17.82x |
| Craft Spirits Enthusiasts | 18.42% | 17.59x |
| Beer Aficionados | 17.99% | 17.35x |
| Ski and Snowboard Enthusiasts | 18.90% | 17.07x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.60x |
| Gap | 0.02% | 1.50x |
| Talbots | 0.01% | 1.32x |
| Dressbarn | 0.02% | 1.32x |
| LOFT | 0.02% | 1.31x |
| Mens Wearhouse | 0.03% | 1.27x |
| Jos A. Bank Clothiers | 0.02% | 1.21x |
| White House Black Market | 0.02% | 1.18x |
| Banana Republic | 0.01% | 1.15x |
| Gymboree | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
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WEBSITES
The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is rei.com.
| Website | Composition | Index |
| rei.com | 1.81% | 52.56x |
| patagonia.com | 1.56% | 51.96x |
| tetongravity.com | 1.33% | 38.74x |
| powder.com | 1.28% | 36.72x |
| skimag.com | 2.59% | 32.38x |
| onthesnow.com | 5.17% | 29.27x |
| steepandcheap.com | 3.58% | 29.08x |
| forums.mtbr.com | 1.23% | 28.80x |
| yachtingworld.com | 1.66% | 28.30x |
| backpackinglight.com | 1.95% | 27.98x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.56% | 27.16x |
| Action Sports | 0.51% | 20.29x |
| Backpacking | 7.43% | 18.41x |
| Colorado Snow | 1.82% | 17.66x |
| Men's Dress Shirt Shopping | 0.04% | 15.28x |
| Airsoft & Paintball Equipment | 0.05% | 14.45x |
| Vermont Cluster | 2.88% | 13.90x |
| Upstate New York State Athletics | 0.03% | 13.22x |
| Bags & Luggage | 0.83% | 12.85x |
| Retail Industry News | 0.06% | 11.94x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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