Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 31.67% 16.41x
Reusable Drinkware Shoppers 37.47% 16.00x
Vermont Trip Planners 35.03% 15.08x
Travel Book Readers 28.69% 14.89x
Blender Shoppers 31.33% 14.74x
Western Canada Skiers and Snowboarders 32.88% 14.52x
Men's Clothing Shoppers 28.26% 14.46x
Travel Reward Points Enthusiasts 30.44% 13.89x
Ski House Second Home Owners 26.97% 13.79x
Nature and Outdoors Book Readers 26.61% 13.72x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.13x
Patagonia 0.02% 2.05x
The North Face 0.04% 1.88x
LL Bean 0.01% 1.84x
Levi Strauss 0.02% 1.75x
Madewell 0.03% 1.75x
American Apparel 0.04% 1.74x
Urban Outfitters 0.06% 1.73x
Columbia 0.02% 1.66x
Lululemon 0.06% 1.59x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is backpacker.com.

Website Composition Index
backpacker.com 6.89% 36.70x
switchbacktravel.com 7.69% 35.14x
bostonmagazine.com 6.22% 32.71x
katespade.com 5.92% 31.99x
hyatt.com 16.16% 31.47x
dnainfo.com 8.63% 30.86x
outdoorproject.com 5.67% 29.91x
restorationhardware.com 9.18% 29.61x
thenorthface.com 5.21% 29.46x
swimoutlet.com 6.00% 28.92x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 7.23% 27.37x
Sports - Skiing, Snowboarding 0.09% 22.71x
Action Sports 4.61% 17.17x
Home Décor, Furniture, & Decorating 0.10% 16.20x
Higher-End Fashion Brands 3.90% 15.83x
Backpacking 12.83% 15.74x
Golf & Boats 0.03% 14.03x
Bags & Luggage 3.38% 13.60x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.76% 13.53x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.11% 13.16x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999