Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 15.55% 29.43x
Mens Business Clothes Shoppers 7.88% 26.65x
Ski and Snowboard Enthusiasts 19.83% 26.36x
Travel Book Readers 7.27% 21.31x
Winter Apparel Shoppers 18.34% 20.74x
Snowboard Enthusiasts 22.88% 19.92x
Ski House Second Home Owners 14.58% 19.50x
Shoe Shoppers 14.60% 19.11x
Sporting Goods Shoppers 10.25% 19.04x
Beer Aficionados 8.02% 18.98x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.48x
Mens Wearhouse 0.02% 1.80x
Lululemon 0.01% 1.63x
Hollister 0.01% 1.42x
Old Navy 0.03% 1.42x
Zumiez 0.03% 1.40x
Carhartt 0.01% 1.34x
H&M 0.02% 1.32x
LOFT 0.01% 1.31x
American Eagle Outfitters 0.02% 1.29x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is steepandcheap.com.

Website Composition Index
steepandcheap.com 1.11% 47.03x
onthesnow.com 3.27% 41.03x
sevendaysvt.com 1.45% 33.77x
sailmagazine.com 1.04% 32.51x
singletracks.com 1.25% 31.84x
yachtingworld.com 1.56% 31.68x
backpackinglight.com 1.19% 30.65x
cruisingworld.com 1.12% 30.52x
mychamplainvalley.com 1.03% 28.10x
vaildaily.com 3.55% 24.52x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.23% 28.89x
Action Sports 0.21% 20.15x
Colorado Snow 2.27% 19.44x
Backpacking 2.70% 16.49x
Vermont Cluster 2.46% 15.76x
National Parks 0.10% 14.18x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.05% 13.00x
Marketing Professionals 0.07% 12.38x
US Soccer 0.18% 10.89x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.52% 10.32x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male