Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 24.36% 20.96x
Winter Apparel Shoppers 31.68% 20.81x
Ski House Second Home Owners 24.06% 17.74x
Travel Book Readers 18.84% 17.56x
Vermont Trip Planners 29.70% 17.53x
Sporting Goods Shoppers 20.97% 17.23x
Rock Climbing Enthusiasts 28.35% 17.08x
Ski and Snowboard Enthusiasts 20.19% 16.12x
Home Interior Design Enthusiasts 19.73% 15.81x
Beer Aficionados 18.60% 15.71x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.77x
Gap 0.01% 1.68x
Express 0.01% 1.67x
Banana Republic 0.01% 1.44x
Chicos 0.01% 1.26x
The Childrens Place 0.01% 1.13x
Journeys 0.01% 1.09x
Carhartt 0.10% 1.03x
Old Navy 0.01% 0.98x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is rei.com.

Website Composition Index
rei.com 3.34% 50.34x
patagonia.com 2.90% 47.93x
stio.com 1.17% 41.83x
snewsnet.com 1.06% 40.70x
tetongravity.com 1.91% 37.10x
powder.com 1.89% 34.59x
freeskier.com 1.21% 33.13x
skimag.com 3.30% 32.75x
theproscloset.com 1.27% 30.50x
steepandcheap.com 4.56% 29.89x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.00% 28.75x
Action Sports 0.71% 20.50x
Colorado Snow 2.02% 18.90x
Backpacking 9.43% 18.10x
Men's Dress Shirt Shopping 0.08% 17.36x
Marijuana 0.04% 15.62x
Tattoos & Costumes 0.04% 14.02x
Bags & Luggage 1.02% 13.95x
Shoes & Accessories 0.36% 13.67x
Vermont Cluster 2.83% 12.95x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male