Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 18.28% 25.30x
Mens Business Clothes Shoppers 12.73% 22.62x
Snowboard Enthusiasts 27.22% 19.67x
Winter Apparel Shoppers 21.41% 18.99x
Travel Book Readers 11.51% 18.49x
Ski House Second Home Owners 17.16% 17.98x
Rock Climbing Enthusiasts 22.29% 17.84x
Sporting Goods Shoppers 11.89% 17.04x
Vermont Trip Planners 21.74% 17.00x
Craft Spirits Enthusiasts 13.29% 16.89x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.39x
Old Navy 0.02% 1.32x
Chicos 0.01% 1.30x
LOFT 0.01% 1.29x
White House Black Market 0.01% 1.29x
Zumiez 0.01% 1.27x
Jos A. Bank Clothiers 0.01% 1.24x
Banana Republic 0.01% 1.21x
Gap 0.01% 1.16x
Buckle 0.01% 1.13x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is tetongravity.com.

Website Composition Index
tetongravity.com 1.24% 38.31x
skimag.com 1.28% 37.90x
steepandcheap.com 2.20% 34.86x
onthesnow.com 5.04% 29.96x
sailmagazine.com 1.08% 27.04x
cruisingworld.com 1.11% 26.63x
backpackinglight.com 1.44% 26.61x
yachtingworld.com 1.43% 26.14x
sevendaysvt.com 1.51% 25.11x
outsideonline.com 1.94% 24.00x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.63% 33.68x
Action Sports 0.43% 25.81x
Backpacking 4.39% 19.69x
Colorado Snow 2.22% 18.73x
Vermont Cluster 2.61% 14.59x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 14.11x
Retail Industry News 0.04% 12.31x
Bags & Luggage 0.74% 11.67x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.68% 10.25x
Lacrosse College Athletics 0.09% 9.97x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male