Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 30.83% 20.89x
Reusable Drinkware Shoppers 37.50% 19.83x
Mens Business Clothes Shoppers 29.66% 19.63x
Winter Apparel Shoppers 39.93% 19.62x
Vermont Trip Planners 36.56% 19.05x
Nashville Activity Researchers 28.29% 18.69x
Western Canada Skiers and Snowboarders 34.21% 18.48x
Men's Clothing Shoppers 27.63% 18.43x
Tutoring Resources Researchers 34.09% 18.38x
Blender Shoppers 31.91% 18.33x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.03% 2.73x
Joe's Jeans 0.01% 2.47x
The North Face 0.05% 2.44x
LL Bean 0.01% 2.38x
Intermix 0.02% 2.26x
Ralph Lauren 0.02% 2.17x
Everlane 0.01% 2.16x
Club Monaco 0.02% 2.04x
Calvin Klein 0.02% 1.81x
Banana Republic 0.08% 1.77x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is the-house.com.

Website Composition Index
the-house.com 4.35% 90.14x
burton.com 1.14% 79.34x
outsideonline.com 1.83% 66.63x
gearinstitute.com 1.12% 66.16x
stowe.com 1.22% 65.30x
skis.com 1.30% 64.78x
thepointsguy.com 2.15% 61.52x
stio.com 1.25% 58.03x
outdoorresearch.com 1.13% 55.19x
fossil.com 1.30% 54.02x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 7.66% 28.20x
Sports - Skiing, Snowboarding 0.08% 25.91x
Action Sports 4.37% 19.74x
Backpacking 12.82% 18.18x
Higher-End Fashion Brands 3.30% 18.13x
Home Décor, Furniture, & Decorating 0.08% 17.82x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.08% 16.91x
Golf & Boats 0.03% 16.80x
Washington D.C. Hotels 0.04% 15.75x
Bags & Luggage 3.38% 15.65x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male