Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 21.44% 58.77x
Ski House Second Home Owners 56.85% 51.74x
Ski and Snowboard Enthusiasts 43.91% 43.85x
Snowboard Enthusiasts 40.41% 41.94x
Winter Apparel Shoppers 37.74% 36.16x
Scuba Diving Enthusiasts 18.86% 34.88x
Rock Climbing Enthusiasts 30.15% 33.91x
Aspen Trip Planners 17.99% 33.74x
Mountain Biking Enthusiasts 18.32% 30.58x
Luxury Watch Shoppers 17.06% 28.44x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.99x
Maurices 0.02% 1.18x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is freeskier.com.

Website Composition Index
freeskier.com 2.05% 89.66x
tetongravity.com 1.37% 77.98x
newtoski.com 1.77% 68.00x
snowboardingforum.com 1.70% 65.13x
singletracks.com 1.39% 62.95x
bobssportschalet.com 1.18% 57.04x
xatakandroid.com 2.01% 54.34x
liftblog.com 1.85% 47.67x
mtbr.com 4.80% 46.54x
climbing.com 4.40% 45.07x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.34% 48.87x
Action Sports 0.25% 38.01x
Backpacking 3.84% 37.24x
Colorado Snow 2.95% 32.33x
Cakes & Sweets 0.43% 26.70x
Southern California Tourism 0.20% 20.73x
US Cycling 7.78% 18.15x
Spanish Lifestyle & Health 0.43% 16.98x
Recreational Motor Sport Enthusiasts 1.17% 16.53x
Peru Media 1.42% 15.53x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male