Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 39.44% 22.42x
Western Canada Skiers and Snowboarders 34.10% 21.07x
Sporting Goods Shoppers 31.78% 20.79x
Vermont Trip Planners 35.61% 20.62x
Reusable Drinkware Shoppers 37.06% 19.56x
Mens Business Clothes Shoppers 30.02% 19.52x
Nashville Activity Researchers 27.16% 19.01x
Craft Spirits Enthusiasts 26.38% 18.53x
Tutoring Resources Researchers 31.56% 18.48x
Blender Shoppers 31.50% 18.47x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.12% 1.85x
Jos A. Bank Clothiers 0.30% 1.34x
Mens Wearhouse 0.40% 1.12x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is the-house.com.

Website Composition Index
the-house.com 3.97% 92.36x
burton.com 1.21% 83.30x
gearinstitute.com 1.06% 72.17x
skis.com 1.60% 70.56x
stowe.com 1.19% 69.91x
buckmans.com 1.91% 68.31x
stio.com 1.29% 68.05x
outsideonline.com 1.67% 67.39x
freeskier.com 1.66% 65.07x
patagonia.com 1.88% 64.33x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 8.57% 33.14x
Action Sports 4.51% 23.18x
Backpacking 13.94% 21.07x
Higher-End Fashion Brands 2.99% 20.10x
Men's Dress Shirt Shopping 2.56% 18.61x
Bags & Luggage 3.61% 17.39x
Colorado Snow 6.37% 16.89x
Shoes & Accessories 11.52% 15.52x
Home Improvement Contractor 2.00% 13.98x
San Francisco Tourism 2.59% 13.76x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male