Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 40.55% 29.78x
Western Canada Skiers and Snowboarders 29.16% 28.28x
Mens Business Clothes Shoppers 32.36% 27.37x
Vermont Trip Planners 33.77% 26.62x
Sporting Goods Shoppers 31.46% 25.20x
Ski House Second Home Owners 31.60% 24.68x
Rock Climbing Enthusiasts 33.68% 23.53x
Craft Spirits Enthusiasts 28.20% 23.49x
Fitness Activity Tracker Users 32.07% 23.42x
Travel Book Readers 30.17% 23.40x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.17x
REI 0.02% 2.34x
Club Monaco 0.01% 2.14x
Bonobos 0.02% 2.14x
The North Face 0.02% 2.13x
Uniqlo 0.02% 1.99x
Armani 0.03% 1.96x
Madewell 0.03% 1.95x
Zara 0.03% 1.85x
Lululemon 0.04% 1.81x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is the-house.com.

Website Composition Index
the-house.com 1.19% 64.70x
buckmans.com 1.11% 52.85x
rei.com 2.35% 44.15x
patagonia.com 1.15% 43.63x
snewsnet.com 1.82% 40.28x
performancebike.com 1.50% 39.19x
vailresortscareers.com 1.08% 38.39x
powder.com 1.49% 34.08x
alltrails.com 5.15% 33.70x
orvis.com 1.83% 33.51x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 4.22% 31.03x
Sports - Skiing, Snowboarding 0.03% 28.56x
Action Sports 2.14% 24.91x
Backpacking 8.49% 22.65x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 22.37x
ISPs & Local Services 0.04% 19.97x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 19.95x
Parenting & Nutrition 0.03% 18.35x
Colorado Snow 3.61% 18.05x
Men's Dress Shirt Shopping 0.99% 17.28x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male