Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 41.04% 23.33x
Western Canada Skiers and Snowboarders 28.66% 22.60x
Vermont Trip Planners 33.74% 21.03x
Mens Business Clothes Shoppers 33.44% 20.67x
Rock Climbing Enthusiasts 33.82% 18.77x
Ski House Second Home Owners 32.62% 18.66x
Sporting Goods Shoppers 32.54% 18.57x
Travel Book Readers 28.51% 18.34x
Fitness Activity Tracker Users 33.89% 18.09x
Craft Spirits Enthusiasts 26.36% 17.99x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.85x
REI 0.02% 2.15x
Bonobos 0.02% 2.04x
The North Face 0.03% 1.93x
Columbia 0.01% 1.87x
Lululemon 0.06% 1.83x
American Apparel 0.04% 1.76x
Urban Outfitters 0.05% 1.68x
Free People 0.03% 1.58x
Armani 0.03% 1.55x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is buckmans.com.

Website Composition Index
buckmans.com 1.23% 41.23x
patagonia.com 1.66% 34.43x
snowboarder.com 1.24% 34.40x
rei.com 3.21% 33.76x
snewsnet.com 1.66% 32.41x
performancebike.com 1.00% 30.28x
tetongravity.com 4.21% 27.01x
freeskier.com 1.07% 26.94x
carhartt.com 2.27% 26.58x
alltrails.com 3.62% 26.46x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 4.23% 27.08x
Sports - Skiing, Snowboarding 0.03% 25.79x
Action Sports 2.04% 21.85x
Backpacking 8.16% 20.23x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 18.70x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 17.47x
Parenting & Nutrition 0.02% 16.72x
Colorado Snow 3.09% 16.33x
ISPs & Local Services 0.02% 14.70x
Men's Dress Shirt Shopping 0.84% 14.58x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male