Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 40.17% 44.07x
Western Canada Skiers and Snowboarders 34.29% 40.55x
Sporting Goods Shoppers 31.28% 40.15x
Vermont Trip Planners 35.83% 39.83x
Mens Business Clothes Shoppers 31.08% 38.41x
Reusable Drinkware Shoppers 36.54% 37.81x
Nashville Activity Researchers 26.62% 36.81x
Craft Spirits Enthusiasts 26.51% 36.41x
Blender Shoppers 30.49% 36.23x
Men's Clothing Shoppers 26.35% 35.99x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.44x
Supreme 0.03% 2.39x
Patagonia 0.04% 2.32x
Intermix 0.02% 2.10x
Bonobos 0.10% 2.05x
Calvin Klein 0.01% 1.94x
The North Face 0.04% 1.93x
REI 0.04% 1.88x
LL Bean 0.01% 1.85x
Lululemon 0.10% 1.65x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is the-house.com.

Website Composition Index
the-house.com 3.25% 90.56x
burton.com 1.03% 84.70x
skis.com 1.45% 73.99x
stowe.com 1.02% 72.27x
buckmans.com 1.71% 71.68x
stio.com 1.10% 71.39x
freeskier.com 1.41% 69.94x
patagonia.com 1.58% 69.73x
winter-warehouse.com 1.03% 68.21x
outsideonline.com 1.40% 67.61x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 7.57% 39.88x
Sports - Skiing, Snowboarding 0.07% 36.62x
Action Sports 4.10% 28.15x
Backpacking 13.15% 25.14x
Home Décor, Furniture, & Decorating 0.05% 23.26x
Higher-End Fashion Brands 2.59% 22.43x
Washington D.C. Hotels 0.03% 22.38x
Golf & Boats 0.03% 22.20x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 22.07x
Men's Dress Shirt Shopping 2.34% 21.90x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male