Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 34.38% 24.19x
Mens Business Clothes Shoppers 23.41% 23.31x
Vermont Trip Planners 29.36% 21.15x
Ski House Second Home Owners 24.66% 20.50x
Rock Climbing Enthusiasts 31.08% 20.18x
Travel Book Readers 19.45% 19.39x
Sporting Goods Shoppers 20.47% 19.38x
Ski and Snowboard Enthusiasts 21.97% 18.77x
Western Canada Skiers and Snowboarders 26.01% 18.03x
Cycling Enthusiasts 22.31% 17.30x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.88x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is snowboarder.com.

Website Composition Index
snowboarder.com 1.13% 48.92x
rei.com 5.02% 48.39x
patagonia.com 4.52% 44.84x
snewsnet.com 1.51% 37.92x
tetongravity.com 2.30% 34.48x
stio.com 1.46% 33.56x
outdoorproject.com 1.13% 32.51x
powder.com 2.36% 32.28x
freeskier.com 1.51% 30.66x
skimag.com 3.85% 30.22x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.38% 31.30x
Action Sports 0.88% 23.97x
Backpacking 10.79% 20.68x
Colorado Snow 1.98% 20.20x
Men's Dress Shirt Shopping 0.10% 15.93x
Bags & Luggage 1.02% 15.76x
Chemicals 0.04% 15.19x
Office Furniture Design 0.06% 14.80x
Vermont Cluster 2.96% 14.56x
Upstate New York State Athletics 0.03% 14.41x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male