Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 39.47% 24.55x
Western Canada Skiers and Snowboarders 27.59% 22.28x
Mens Business Clothes Shoppers 29.67% 21.82x
Vermont Trip Planners 31.39% 21.66x
Rock Climbing Enthusiasts 33.63% 19.98x
Ski House Second Home Owners 28.84% 19.44x
Sporting Goods Shoppers 27.28% 18.28x
Travel Book Readers 25.54% 17.86x
Ivy League College Researchers 0.09% 17.33x
Craft Beer Enthusiasts 26.35% 17.30x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.49x
Mens Wearhouse 0.09% 1.97x
Banana Republic 0.02% 1.73x
Lululemon 0.01% 1.63x
H&M 0.01% 1.62x
Gap 0.02% 1.52x
Urban Outfitters 0.01% 1.50x
White House Black Market 0.02% 1.47x
J. Crew 0.01% 1.47x
Jos A. Bank Clothiers 0.01% 1.40x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is buckmans.com.

Website Composition Index
buckmans.com 1.16% 49.91x
snowboarder.com 1.17% 42.82x
patagonia.com 2.36% 38.39x
rei.com 4.64% 37.10x
snewsnet.com 1.98% 35.48x
backcountrygear.com 1.32% 32.94x
bikepacking.com 1.17% 32.79x
tetongravity.com 3.95% 31.65x
eriksbikeshop.com 1.29% 29.13x
steepandcheap.com 5.48% 28.88x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.87% 30.77x
Action Sports 1.85% 23.96x
Backpacking 8.53% 23.16x
Colorado Snow 2.63% 19.47x
Men's Dress Shirt Shopping 0.66% 16.27x
Bags & Luggage 1.90% 15.19x
Shoes & Accessories 3.58% 14.66x
Vermont Cluster 3.34% 13.74x
National Parks 1.73% 13.37x
Scuba Diving 0.13% 13.16x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male