Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 34.83% 24.90x
Mens Business Clothes Shoppers 25.48% 23.04x
Vermont Trip Planners 29.37% 21.00x
Rock Climbing Enthusiasts 31.16% 20.52x
Ski House Second Home Owners 23.35% 19.92x
Travel Book Readers 19.49% 19.47x
Sporting Goods Shoppers 19.82% 19.42x
Ski and Snowboard Enthusiasts 20.61% 18.72x
Craft Beer Enthusiasts 24.40% 18.06x
Utility Workwear Shoppers 25.25% 17.92x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.46x
White House Black Market 0.01% 1.34x
Express 0.01% 1.10x
Carhartt 0.09% 1.05x
Victoria's Secret 0.01% 1.01x
Journeys 0.01% 1.01x
Old Navy 0.01% 0.99x
The Childrens Place 0.01% 0.98x
Maurices 0.01% 0.96x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is rei.com.

Website Composition Index
rei.com 5.06% 40.44x
snewsnet.com 1.37% 37.97x
patagonia.com 3.81% 35.15x
tetongravity.com 1.81% 34.83x
powder.com 2.03% 30.64x
freeskier.com 1.26% 30.21x
skimag.com 2.73% 28.73x
outdoorproject.com 1.54% 28.60x
steepandcheap.com 4.40% 28.58x
backpackinglight.com 1.73% 28.16x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.33% 28.56x
Action Sports 0.83% 20.63x
Colorado Snow 1.46% 19.38x
Backpacking 8.98% 18.54x
Bags & Luggage 0.88% 14.55x
Shoes & Accessories 0.80% 14.09x
Men's Dress Shirt Shopping 0.13% 13.88x
Vermont Cluster 2.73% 13.66x
Crossfit & Obstacle Race Enthusiasts 0.67% 13.52x
Airsoft & Paintball Equipment 0.13% 13.34x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male