Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 21.80% 22.85x
Winter Apparel Shoppers 28.33% 21.16x
Travel Book Readers 17.83% 18.67x
Ski House Second Home Owners 21.88% 18.64x
Sporting Goods Shoppers 18.80% 18.39x
Vermont Trip Planners 25.23% 17.90x
Rock Climbing Enthusiasts 26.51% 17.82x
Craft Spirits Enthusiasts 18.42% 17.59x
Beer Aficionados 17.99% 17.35x
Ski and Snowboard Enthusiasts 18.90% 17.07x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.60x
Gap 0.02% 1.50x
Talbots 0.01% 1.32x
Dressbarn 0.02% 1.32x
LOFT 0.02% 1.31x
Mens Wearhouse 0.03% 1.27x
Jos A. Bank Clothiers 0.02% 1.21x
White House Black Market 0.02% 1.18x
Banana Republic 0.01% 1.15x
Gymboree 0.01% 1.14x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is rei.com.

Website Composition Index
rei.com 1.81% 52.56x
patagonia.com 1.56% 51.96x
tetongravity.com 1.33% 38.74x
powder.com 1.28% 36.72x
skimag.com 2.59% 32.38x
onthesnow.com 5.17% 29.27x
steepandcheap.com 3.58% 29.08x
forums.mtbr.com 1.23% 28.80x
yachtingworld.com 1.66% 28.30x
backpackinglight.com 1.95% 27.98x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.56% 27.16x
Action Sports 0.51% 20.29x
Backpacking 7.43% 18.41x
Colorado Snow 1.82% 17.66x
Men's Dress Shirt Shopping 0.04% 15.28x
Airsoft & Paintball Equipment 0.05% 14.45x
Vermont Cluster 2.88% 13.90x
Upstate New York State Athletics 0.03% 13.22x
Bags & Luggage 0.83% 12.85x
Retail Industry News 0.06% 11.94x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male