Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 36.38% 27.05x
Mens Business Clothes Shoppers 26.58% 25.07x
Ski House Second Home Owners 22.33% 23.39x
Vermont Trip Planners 29.31% 22.46x
Western Canada Skiers and Snowboarders 23.82% 22.14x
Sporting Goods Shoppers 23.43% 21.90x
Rock Climbing Enthusiasts 32.20% 21.62x
Ski and Snowboard Enthusiasts 21.48% 20.53x
Travel Book Readers 22.68% 19.80x
Running Enthusiasts 18.63% 19.41x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 2.19x
Gap 0.01% 1.79x
Journeys 0.02% 1.61x
Buckle 0.01% 1.45x
Mens Wearhouse 0.02% 1.38x
Victoria's Secret 0.02% 1.29x
Carhartt 0.17% 1.23x
Express 0.01% 1.22x
Maurices 0.02% 1.21x
Chicos 0.01% 1.17x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 2.73% 34.76x
rei.com 5.77% 33.07x
snewsnet.com 1.96% 30.31x
ems.com 1.90% 28.23x
tetongravity.com 2.40% 28.07x
freeskier.com 1.62% 26.47x
stio.com 1.07% 26.16x
steepandcheap.com 5.32% 25.88x
skimag.com 3.05% 25.45x
carhartt.com 1.10% 25.10x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.30% 30.06x
Action Sports 1.15% 22.16x
Backpacking 10.57% 19.87x
Colorado Snow 1.58% 19.52x
Men's Dress Shirt Shopping 0.33% 18.74x
Scuba Diving 0.08% 18.19x
Bags & Luggage 1.61% 15.78x
Hipster Clothing 0.21% 14.64x
San Francisco Tourism 0.25% 14.53x
Shoes & Accessories 1.95% 14.37x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male