Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 40.11% 32.58x
Western Canada Skiers and Snowboarders 30.46% 31.73x
Mens Business Clothes Shoppers 31.79% 28.57x
Vermont Trip Planners 35.73% 28.39x
Sporting Goods Shoppers 33.83% 27.35x
Craft Spirits Enthusiasts 28.89% 25.59x
Tutoring Resources Researchers 31.06% 25.43x
Nashville Activity Researchers 27.55% 25.20x
Blender Shoppers 30.69% 25.07x
Ski House Second Home Owners 31.92% 24.95x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.82x
Everlane 0.02% 2.56x
Patagonia 0.04% 2.28x
Bonobos 0.18% 2.23x
REI 0.04% 2.21x
LL Bean 0.02% 1.83x
Intermix 0.03% 1.67x
Club Monaco 0.03% 1.62x
Uniqlo 0.03% 1.60x
Zara 0.06% 1.58x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is the-house.com.

Website Composition Index
the-house.com 2.65% 70.25x
skis.com 1.25% 59.89x
patagonia.com 1.30% 58.59x
freeskier.com 1.20% 58.46x
buckmans.com 1.51% 57.66x
rei.com 2.62% 52.47x
outsideonline.com 1.12% 51.56x
stevenspass.com 1.14% 49.96x
thepointsguy.com 1.28% 45.49x
outdoorresearch.com 1.23% 42.84x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 6.45% 34.47x
Sports - Skiing, Snowboarding 0.06% 31.57x
Action Sports 3.47% 25.76x
Backpacking 11.94% 22.32x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 20.49x
Washington D.C. Hotels 0.02% 19.95x
Golf & Boats 0.03% 19.71x
Home Décor, Furniture, & Decorating 0.04% 19.32x
Men's Dress Shirt Shopping 2.00% 19.29x
Higher-End Fashion Brands 1.91% 18.91x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male