Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 40.24% 29.37x
Western Canada Skiers and Snowboarders 30.64% 27.81x
Mens Business Clothes Shoppers 32.17% 27.07x
Vermont Trip Planners 34.25% 26.17x
Sporting Goods Shoppers 32.47% 25.12x
Ski House Second Home Owners 32.25% 23.88x
Craft Spirits Enthusiasts 29.62% 23.66x
Rock Climbing Enthusiasts 32.70% 23.22x
Fitness Activity Tracker Users 31.66% 23.14x
Tutoring Resources Researchers 30.17% 23.10x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.59x
Supreme 0.02% 2.52x
Bonobos 0.20% 2.44x
Patagonia 0.02% 2.27x
REI 0.03% 1.88x
Madewell 0.02% 1.66x
Topshop 0.03% 1.64x
LL Bean 0.01% 1.60x
Jos A. Bank Clothiers 0.42% 1.58x
Ralph Lauren 0.02% 1.53x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is the-house.com.

Website Composition Index
the-house.com 1.31% 63.57x
buckmans.com 1.01% 55.09x
rei.com 1.79% 49.78x
snewsnet.com 1.61% 41.17x
vailresortscareers.com 1.03% 38.62x
performancebike.com 1.75% 37.34x
summitdaily.com 1.08% 36.82x
switchbacktravel.com 3.11% 35.81x
suunto.com 1.02% 35.25x
vaildaily.com 1.10% 34.54x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 4.11% 29.85x
Sports - Skiing, Snowboarding 0.04% 27.39x
Action Sports 2.36% 23.41x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 21.06x
Backpacking 8.56% 20.95x
Washington D.C. Hotels 0.01% 19.82x
ISPs & Local Services 0.05% 18.61x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 17.73x
Men's Dress Shirt Shopping 1.12% 17.13x
Parenting & Nutrition 0.04% 16.78x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male