Dstillery Audiences

SKI AND SNOWBOARD APPAREL SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Ski and Snowboard Apparel Shoppers Audience

Below you'll find more information about the Ski and Snowboard Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ski and Snowboard Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Apparel Shoppers audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 36.60% 22.87x
Western Canada Skiers and Snowboarders 24.68% 20.14x
Mens Business Clothes Shoppers 27.31% 20.11x
Vermont Trip Planners 30.01% 19.67x
Rock Climbing Enthusiasts 31.34% 18.78x
Ski House Second Home Owners 24.59% 18.09x
Sporting Goods Shoppers 24.08% 17.37x
Travel Book Readers 21.59% 16.94x
Ski and Snowboard Enthusiasts 22.08% 16.04x
Craft Beer Enthusiasts 24.44% 16.03x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Apparel Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.46x
Old Navy 0.02% 1.43x
Mens Wearhouse 0.01% 1.28x
Victoria's Secret 0.01% 1.19x
Carhartt 0.13% 1.11x
Maurices 0.01% 0.92x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 2.53% 37.53x
rei.com 4.87% 35.84x
snewsnet.com 1.93% 32.94x
tetongravity.com 2.80% 31.95x
ems.com 2.52% 29.43x
freeskier.com 1.77% 28.57x
carhartt.com 1.52% 27.47x
steepandcheap.com 5.19% 27.33x
corepoweryoga.com 1.06% 27.19x
skimag.com 3.34% 27.09x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.82% 29.20x
Action Sports 1.43% 21.36x
Backpacking 8.79% 20.38x
Colorado Snow 1.83% 17.58x
Scuba Diving 0.10% 15.00x
Men's Dress Shirt Shopping 0.45% 14.93x
Bags & Luggage 1.57% 14.31x
Shoes & Accessories 2.62% 14.03x
National Parks 1.29% 13.24x
Vermont Cluster 3.36% 12.97x
Composition Percentage: The overlap percentage between the Ski and Snowboard Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male