Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 37.21% 31.66x
Financial News Readers 35.39% 31.66x
Running Enthusiasts 36.92% 30.67x
Liberal News Readers 34.38% 30.48x
Mens Fitness Publication Readers 36.27% 30.33x
Indoor Cycling & Spinning Enthusiasts 37.72% 29.98x
Boston Trip Planners 35.59% 29.80x
Men's Clothing Shoppers 37.69% 29.74x
Beer Aficionados 36.31% 29.65x
Tech News Enthusiasts 37.28% 29.18x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.28x
Everlane 0.01% 2.11x
Bonobos 0.17% 2.07x
Supreme 0.01% 2.01x
Madewell 0.02% 1.74x
REI 0.02% 1.58x
Jos A. Bank Clothiers 0.38% 1.48x
Topshop 0.03% 1.45x
Uniqlo 0.02% 1.45x
White House Black Market 0.48% 1.45x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 2.42% 62.87x
summitdaily.com 1.06% 36.46x
onthesnow.com 7.44% 35.39x
vaildaily.com 1.09% 34.12x
tetongravity.com 6.12% 32.91x
aspentimes.com 1.19% 31.69x
bikemag.com 1.82% 30.59x
tahoedailytribune.com 1.09% 30.46x
switchbacktravel.com 2.58% 30.22x
performancebike.com 1.37% 29.33x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.51% 25.53x
Sports - Skiing, Snowboarding 0.03% 19.76x
Backpacking 6.85% 16.77x
Action Sports 1.65% 16.38x
Scuba Diving 0.31% 15.13x
Men's Dress Shirt Shopping 0.91% 13.88x
Colorado Snow 3.40% 13.72x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.52% 13.29x
Australia & New Zealand Media 4.75% 13.18x
Bags & Luggage 1.89% 13.15x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male