Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 30.84% 22.68x
Financial News Readers 27.06% 21.76x
Liberal News Readers 25.06% 21.25x
Running Enthusiasts 27.53% 20.28x
Mens Fitness Publication Readers 26.19% 20.26x
Men's Clothing Shoppers 29.97% 20.20x
Cycling Enthusiasts 26.97% 19.44x
Financial Business Intelligence Researchers 24.21% 19.11x
Tech News Enthusiasts 26.90% 18.87x
Beer Aficionados 27.81% 18.85x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is The North Face.

Location Composition Index
The North Face 0.04% 1.96x
LL Bean 0.01% 1.90x
REI 0.03% 1.87x
Patagonia 0.01% 1.82x
Urban Outfitters 0.06% 1.68x
Supreme 0.01% 1.58x
Columbia 0.02% 1.47x
Lululemon 0.07% 1.43x
Eddie Bauer 0.02% 1.43x
American Apparel 0.04% 1.42x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is burton.com.

Website Composition Index
burton.com 1.20% 76.35x
snowboardingforum.com 1.05% 69.01x
skis.com 1.33% 68.79x
freeskier.com 1.94% 62.94x
the-house.com 3.68% 61.69x
skiessentials.com 1.08% 57.33x
stowe.com 1.29% 56.91x
gearinstitute.com 1.19% 56.26x
tetongravity.com 6.48% 51.23x
onthesnow.com 12.18% 44.20x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 7.43% 27.21x
Sports - Skiing, Snowboarding 0.07% 21.53x
Scuba Diving 0.64% 20.13x
Backpacking 11.45% 14.97x
Colorado Snow 6.01% 13.89x
Bags & Luggage 2.80% 11.82x
National Parks 3.74% 11.70x
Institutional Investing 2.04% 11.55x
US Cycling 10.18% 11.26x
Consumer Rewards 0.67% 11.25x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male