Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 37.05% 28.42x
Mens Fitness Publication Readers 35.02% 28.38x
Competitive Sports Participants 37.64% 28.28x
Financial News Readers 35.82% 28.08x
Indoor Cycling & Spinning Enthusiasts 36.70% 28.06x
Boston Trip Planners 35.07% 27.78x
Liberal News Readers 34.69% 27.52x
Tech News Enthusiasts 36.55% 27.38x
Men's Clothing Shoppers 37.75% 27.11x
Men's Health Researchers 35.20% 27.07x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.64x
Old Navy 0.02% 1.49x
Carhartt 0.13% 1.26x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 5.78% 49.82x
tetongravity.com 4.75% 40.82x
snowboardingforum.com 1.51% 35.14x
bikepacking.com 1.06% 32.38x
newschoolers.com 2.48% 31.87x
freeskier.com 2.46% 30.48x
adventuresportsnetwork.com 1.01% 29.26x
hiconsumption.com 2.52% 28.66x
parktool.com 1.16% 27.04x
skimag.com 4.07% 26.01x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.58% 29.18x
Action Sports 1.87% 24.65x
Backpacking 6.71% 18.46x
Scuba Diving 0.17% 17.16x
Colorado Snow 2.22% 16.87x
Bags & Luggage 1.94% 15.87x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.78% 15.83x
Men's Dress Shirt Shopping 0.61% 15.41x
National Parks 1.89% 14.94x
Australia & New Zealand Media 4.20% 14.94x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male