Explore the Ski and Snowboard Enthusiasts Audience
Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.
INTERESTS
The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 30.84% | 22.68x |
| Financial News Readers | 27.06% | 21.76x |
| Liberal News Readers | 25.06% | 21.25x |
| Running Enthusiasts | 27.53% | 20.28x |
| Mens Fitness Publication Readers | 26.19% | 20.26x |
| Men's Clothing Shoppers | 29.97% | 20.20x |
| Cycling Enthusiasts | 26.97% | 19.44x |
| Financial Business Intelligence Researchers | 24.21% | 19.11x |
| Tech News Enthusiasts | 26.90% | 18.87x |
| Beer Aficionados | 27.81% | 18.85x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.04% | 1.96x |
| LL Bean | 0.01% | 1.90x |
| REI | 0.03% | 1.87x |
| Patagonia | 0.01% | 1.82x |
| Urban Outfitters | 0.06% | 1.68x |
| Supreme | 0.01% | 1.58x |
| Columbia | 0.02% | 1.47x |
| Lululemon | 0.07% | 1.43x |
| Eddie Bauer | 0.02% | 1.43x |
| American Apparel | 0.04% | 1.42x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
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WEBSITES
The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is burton.com.
| Website | Composition | Index |
| burton.com | 1.20% | 76.35x |
| snowboardingforum.com | 1.05% | 69.01x |
| skis.com | 1.33% | 68.79x |
| freeskier.com | 1.94% | 62.94x |
| the-house.com | 3.68% | 61.69x |
| skiessentials.com | 1.08% | 57.33x |
| stowe.com | 1.29% | 56.91x |
| gearinstitute.com | 1.19% | 56.26x |
| tetongravity.com | 6.48% | 51.23x |
| onthesnow.com | 12.18% | 44.20x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 7.43% | 27.21x |
| Sports - Skiing, Snowboarding | 0.07% | 21.53x |
| Scuba Diving | 0.64% | 20.13x |
| Backpacking | 11.45% | 14.97x |
| Colorado Snow | 6.01% | 13.89x |
| Bags & Luggage | 2.80% | 11.82x |
| National Parks | 3.74% | 11.70x |
| Institutional Investing | 2.04% | 11.55x |
| US Cycling | 10.18% | 11.26x |
| Consumer Rewards | 0.67% | 11.25x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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