Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Financial News Readers.

Interest Composition Index
Financial News Readers 37.31% 25.26x
Mens Fitness Publication Readers 36.22% 25.25x
Competitive Sports Participants 40.37% 24.61x
Running Enthusiasts 39.56% 24.56x
Indoor Cycling & Spinning Enthusiasts 38.05% 24.52x
Liberal News Readers 36.04% 24.52x
Boston Trip Planners 37.47% 24.51x
Beer Aficionados 36.44% 24.25x
Tech News Enthusiasts 37.92% 24.09x
Executive and C-Suite 34.76% 23.84x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.29x
REI 0.02% 1.71x
Bonobos 0.02% 1.65x
Columbia 0.01% 1.45x
The North Face 0.02% 1.37x
Urban Outfitters 0.04% 1.36x
Armani 0.02% 1.35x
Lululemon 0.05% 1.35x
Uniqlo 0.02% 1.33x
Free People 0.03% 1.32x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 3.25% 41.38x
tetongravity.com 4.53% 29.76x
snowboarder.com 1.06% 28.45x
snowboardingforum.com 1.01% 27.08x
freeskier.com 1.05% 25.68x
newschoolers.com 1.45% 25.10x
hiconsumption.com 2.65% 24.00x
bikemag.com 1.60% 23.56x
bikepacking.com 1.02% 23.22x
adventuresportsnetwork.com 1.05% 22.73x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.42% 21.90x
Sports - Skiing, Snowboarding 0.02% 17.85x
Action Sports 1.65% 17.65x
Scuba Diving 0.24% 16.08x
Backpacking 6.22% 15.42x
Colorado Snow 2.54% 13.43x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.61% 13.17x
Australia & New Zealand Media 4.36% 13.04x
Consumer Rewards 0.15% 12.78x
Men's Dress Shirt Shopping 0.71% 12.30x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male