Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 30.82% 35.62x
Indoor Cycling & Spinning Enthusiasts 24.81% 35.04x
Camera Review Readers 31.68% 34.67x
Running Enthusiasts 23.48% 34.32x
Boston Trip Planners 24.21% 33.99x
Mens Fitness Publication Readers 24.48% 33.24x
Financial News Readers 24.23% 33.00x
Men's Clothing Shoppers 24.58% 32.94x
Men's Health Researchers 23.58% 32.82x
Beer Aficionados 27.99% 32.68x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.45x
LOFT 0.03% 1.34x
Eddie Bauer 0.01% 1.28x
Mens Wearhouse 0.03% 1.22x
Chicos 0.03% 1.21x
Maurices 0.05% 1.19x
Forever 21 0.02% 1.19x
Jos A. Bank Clothiers 0.02% 1.17x
H&M 0.01% 1.15x
Carhartt 0.23% 1.11x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 2.17% 77.81x
forums.mtbr.com 1.11% 46.79x
tetongravity.com 1.32% 42.68x
newschoolers.com 1.24% 38.49x
bikemag.com 1.33% 38.44x
outsideonline.com 5.80% 37.42x
freeskier.com 1.17% 35.61x
skimag.com 2.32% 35.49x
snowboardingforum.com 1.08% 35.37x
singletracks.com 3.57% 31.61x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.74% 38.85x
Action Sports 0.59% 32.42x
Assorted Topics (Power Trains, Drones, Web Design) 0.35% 20.19x
Colorado Snow 1.77% 19.96x
Backpacking 5.82% 19.24x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.29% 18.79x
Bags & Luggage 1.07% 17.82x
Sports - Golf, Hunting, Fishing 0.06% 16.92x
Australia & New Zealand Media 1.50% 16.87x
Watches Retail 0.59% 16.50x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male