Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 32.23% 34.69x
Indoor Cycling & Spinning Enthusiasts 32.51% 34.38x
Tech News Enthusiasts 36.10% 34.36x
Men's Clothing Shoppers 33.34% 34.05x
Boston Trip Planners 32.30% 33.84x
Camera Review Readers 36.79% 33.73x
Financial News Readers 31.49% 33.38x
Mens Fitness Publication Readers 31.35% 33.22x
Competitive Sports Participants 32.25% 33.08x
Cholesterol Researchers 27.90% 32.99x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.78x
Jos A. Bank Clothiers 0.02% 1.40x
Lululemon 0.01% 1.38x
Banana Republic 0.02% 1.38x
Lane Bryant 0.02% 1.35x
J. Crew 0.01% 1.33x
H&M 0.01% 1.24x
Dressbarn 0.02% 1.23x
Old Navy 0.04% 1.23x
Forever 21 0.01% 1.22x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 2.71% 71.24x
tetongravity.com 1.60% 44.05x
freeskier.com 1.24% 43.34x
forums.mtbr.com 2.08% 41.44x
newschoolers.com 1.29% 41.16x
theproscloset.com 1.02% 38.07x
androidpolice.com 1.89% 35.93x
bikemag.com 1.87% 34.93x
skimag.com 2.79% 34.92x
onthesnow.com 6.37% 33.62x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.86% 37.52x
Action Sports 0.79% 28.86x
Environmental Conservation 0.09% 21.48x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.94% 19.23x
Backpacking 8.31% 18.94x
Colorado Snow 2.02% 18.22x
Assorted Topics (Power Trains, Drones, Web Design) 0.50% 17.85x
Bags & Luggage 1.18% 17.83x
Australia & New Zealand Media 2.27% 16.38x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.32% 16.27x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male