Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Financial News Readers.

Interest Composition Index
Financial News Readers 35.36% 32.90x
Competitive Sports Participants 37.78% 32.60x
Running Enthusiasts 37.03% 32.16x
Mens Fitness Publication Readers 36.54% 31.82x
Indoor Cycling & Spinning Enthusiasts 36.67% 31.80x
Liberal News Readers 34.13% 31.77x
Men's Clothing Shoppers 37.16% 31.30x
Boston Trip Planners 35.71% 31.26x
Beer Aficionados 36.39% 30.93x
Tech News Enthusiasts 37.42% 30.61x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.27x
The North Face 0.02% 1.81x
Bonobos 0.01% 1.75x
REI 0.01% 1.65x
Lululemon 0.04% 1.60x
Madewell 0.02% 1.50x
Eddie Bauer 0.02% 1.47x
Jos A. Bank Clothiers 0.04% 1.47x
Talbots 0.03% 1.43x
Free People 0.02% 1.42x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 3.04% 63.58x
freeskier.com 1.03% 38.39x
snowboarder.com 1.03% 36.18x
tetongravity.com 5.92% 36.13x
newschoolers.com 1.38% 33.69x
bikemag.com 1.88% 33.10x
performancebike.com 1.04% 31.62x
hiconsumption.com 3.51% 30.29x
ntknetwork.com 1.29% 29.66x
bicycleretailer.com 1.09% 29.02x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.59% 25.64x
Sports - Skiing, Snowboarding 0.03% 21.98x
Action Sports 1.64% 19.13x
Backpacking 6.59% 17.52x
Scuba Diving 0.27% 15.75x
Colorado Snow 2.96% 15.16x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.55% 15.12x
Australia & New Zealand Media 4.56% 14.42x
Environmentally Friendly Cars 0.06% 14.37x
Men's Dress Shirt Shopping 0.81% 14.24x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male