Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 39.66% 89.00x
Snowboard Enthusiasts 44.77% 43.10x
Aspen Trip Planners 25.81% 40.78x
Work Comes First Travelers 5.31% 36.61x
Rock Climbing Enthusiasts 34.82% 36.12x
Mountain Biking Enthusiasts 24.97% 35.56x
Telluride Trip Planners 27.07% 34.02x
Executive Travelers 7.99% 33.19x
Mens Business Clothes Shoppers 10.37% 32.69x
Denver Trip Planners 32.64% 32.48x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.04% 1.53x
Old Navy 0.02% 1.35x
Zumiez 0.02% 1.10x
Mens Wearhouse 0.01% 1.04x
American Eagle Outfitters 0.01% 0.89x
Journeys 0.01% 0.82x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is snow-forecast.com.

Website Composition Index
snow-forecast.com 3.42% 101.86x
newtoski.com 1.29% 90.23x
freeskier.com 1.63% 83.04x
snowboardingforum.com 1.10% 79.02x
tetongravity.com 1.37% 76.50x
switchbacktravel.com 2.55% 71.79x
onthesnow.com 5.76% 71.54x
burton.com 2.13% 69.52x
steepandcheap.com 1.01% 68.42x
liftblog.com 1.04% 67.77x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.47% 63.30x
Action Sports 0.34% 41.39x
Colorado Snow 3.57% 36.67x
Backpacking 4.38% 32.90x
National Parks 0.14% 24.62x
Vegans & Animal Welfare 0.14% 24.62x
Canada Shopping - Kitchenware 0.19% 22.27x
US Soccer 0.26% 19.59x
Lacrosse College Athletics 0.16% 19.48x
Vancouver British Columbia Research Cluster 1.42% 17.50x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male