Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 1.2 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 19.45% 35.58x
Winter Sports Destination Seekers 26.65% 35.56x
Running Enthusiasts 19.46% 33.73x
Tech News Enthusiasts 28.23% 32.69x
Financial News Readers 19.80% 32.44x
Beer Aficionados 23.17% 32.43x
Competitive Sports Participants 22.31% 32.41x
Boston Trip Planners 18.48% 32.29x
Camera Review Readers 27.23% 32.28x
Men's Health Researchers 18.58% 32.25x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.94x
H&M 0.02% 1.86x
Eddie Bauer 0.02% 1.75x
Dressbarn 0.01% 1.68x
J. Crew 0.01% 1.68x
Chicos 0.02% 1.60x
Hollister 0.01% 1.39x
Zumiez 0.03% 1.33x
Buckle 0.02% 1.28x
Carhartt 0.16% 1.23x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 1.52% 90.82x
newschoolers.com 1.16% 47.28x
snowboardingforum.com 1.21% 47.14x
skimag.com 1.28% 45.87x
tetongravity.com 1.29% 43.89x
localfreshies.com 1.02% 42.57x
freeskier.com 1.00% 41.91x
outsideonline.com 2.26% 36.59x
singletracks.com 2.66% 34.11x
onthesnow.com 4.62% 33.02x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.68% 44.17x
Action Sports 0.54% 34.13x
Backpacking 4.37% 20.40x
Watches Retail 0.84% 17.47x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.10% 17.22x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.18% 17.18x
Colorado Snow 2.01% 16.84x
Bags & Luggage 1.04% 16.18x
Scuba Diving 0.06% 15.17x
Nature & Wildlife 3.12% 14.63x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male