Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 1.5 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 40.28% 89.49x
Running Enthusiasts 40.74% 86.41x
Camera Review Readers 38.89% 83.85x
Men's Clothing Shoppers 38.89% 82.48x
Mens Fitness Publication Readers 37.04% 82.29x
Competitive Sports Participants 39.35% 82.12x
Men's Health Researchers 40.59% 82.05x
Liberal News Readers 35.34% 81.79x
Executive and C-Suite 35.03% 81.57x
Eco-Conscious Consumers 37.35% 80.38x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.27x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 4.47% 57.21x
tetongravity.com 2.63% 37.60x
newschoolers.com 1.86% 35.09x
freeskier.com 1.81% 34.47x
opb.org 1.37% 31.00x
bikemag.com 2.23% 30.17x
milehighreport.com 1.52% 28.82x
snowboardingforum.com 1.25% 28.74x
thestranger.com 2.78% 28.67x
japantoday.com 1.31% 28.54x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Video Content Sites.

Content Affinity Composition Index
Video Content Sites 2.93% 33.51x
Smart Travel 2.93% 33.51x
Australia & New Zealand Media 2.78% 32.54x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.47% 29.66x
Ireland Cluster 8.18% 29.25x
Central California Cluster 4.01% 25.40x
Backpacking 9.57% 25.18x
Space & National Security 4.17% 24.40x
New England Universities 2.93% 23.68x
Studio & Franchise Video Game Players 2.93% 23.68x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male