Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 36.60% 28.39x
Competitive Sports Participants 36.04% 28.05x
Indoor Cycling & Spinning Enthusiasts 35.91% 28.00x
Men's Clothing Shoppers 36.45% 27.59x
Boston Trip Planners 33.60% 27.16x
Tech News Enthusiasts 36.61% 27.10x
Mens Fitness Publication Readers 36.29% 27.07x
Financial News Readers 33.76% 27.07x
Camera Review Readers 36.67% 26.82x
Beer Aficionados 37.59% 26.67x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.01% 2.09x
Mens Wearhouse 0.02% 1.53x
Chicos 0.01% 1.51x
Victoria's Secret 0.01% 1.27x
Maurices 0.01% 1.17x
Carhartt 0.15% 1.14x
Old Navy 0.01% 1.06x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 5.13% 52.97x
tetongravity.com 3.73% 43.73x
snowboardingforum.com 1.25% 40.05x
freeskier.com 2.20% 36.50x
newschoolers.com 2.32% 33.78x
hiconsumption.com 1.83% 29.92x
skimag.com 3.53% 29.29x
bicyclebluebook.com 1.18% 27.63x
alltrails.com 1.78% 26.92x
cpr.org 1.32% 26.28x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.89% 29.75x
Action Sports 1.62% 24.39x
Scuba Diving 0.11% 17.02x
Colorado Snow 1.74% 16.63x
Fashion & Cosmetics 0.04% 16.56x
Men's Dress Shirt Shopping 0.51% 16.55x
Backpacking 6.90% 16.33x
Bags & Luggage 1.77% 16.20x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.68% 15.56x
National Parks 1.49% 15.36x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male