Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 31.08% 21.90x
Financial News Readers 26.06% 21.40x
Liberal News Readers 24.15% 20.61x
Running Enthusiasts 26.70% 19.65x
Mens Fitness Publication Readers 25.36% 19.62x
Men's Clothing Shoppers 28.82% 19.51x
Cycling Enthusiasts 27.10% 18.21x
Financial Business Intelligence Researchers 24.59% 17.84x
Tech News Enthusiasts 25.70% 17.81x
Beer Aficionados 26.15% 17.76x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.21x
Eddie Bauer 0.02% 2.12x
REI 0.02% 1.79x
Armani 0.03% 1.70x
Free People 0.02% 1.68x
American Apparel 0.04% 1.65x
Ann Taylor 0.02% 1.56x
The North Face 0.02% 1.48x
Saint Laurent Paris 0.01% 1.44x
Ralph Lauren 0.01% 1.43x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 0.84% 137.10x
thegoodride.com 0.84% 119.81x
prankvideo.com 0.32% 107.52x
sunnygardens.com 0.38% 101.38x
snowboarder.com 0.27% 94.54x
newschoolers.com 0.29% 93.10x
rossignol.com 0.29% 92.20x
snowboardingforum.com 0.69% 87.71x
evo.com 0.21% 87.70x
tognar.com 0.17% 82.53x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 6.98% 30.09x
Sports - Skiing, Snowboarding 0.08% 20.43x
Scuba Diving 0.82% 18.10x
Backpacking 11.05% 14.19x
Golf & Boats 0.03% 13.37x
Colorado Snow 5.78% 12.93x
Consumer Rewards 0.89% 12.74x
Bags & Luggage 2.60% 11.68x
Institutional Investing 2.12% 11.61x
National Parks 3.84% 11.25x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999