Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 32.49% 23.12x
Financial News Readers 28.81% 22.38x
Liberal News Readers 25.66% 22.15x
Mens Fitness Publication Readers 26.26% 21.51x
Running Enthusiasts 28.35% 21.18x
Men's Clothing Shoppers 32.22% 20.72x
Ski House Second Home Owners 30.54% 20.06x
Tech News Enthusiasts 28.02% 19.91x
Cycling Enthusiasts 29.35% 19.82x
Boston Trip Planners 27.38% 19.78x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is The North Face.

Location Composition Index
The North Face 0.05% 2.13x
Patagonia 0.04% 2.12x
Everlane 0.01% 2.12x
LL Bean 0.01% 2.08x
Joe's Jeans 0.01% 1.94x
Zara 0.05% 1.70x
Uniqlo 0.02% 1.64x
REI 0.03% 1.63x
Intermix 0.02% 1.63x
Urban Outfitters 0.09% 1.55x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 1.49% 125.30x
burton.com 1.10% 79.44x
freeskier.com 2.01% 77.80x
snowboardingforum.com 1.36% 74.64x
skis.com 1.59% 73.79x
the-house.com 2.77% 66.78x
stowe.com 1.05% 63.42x
skiessentials.com 1.28% 60.06x
tetongravity.com 7.22% 56.56x
velonews.com 1.29% 52.12x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 7.35% 27.07x
Sports - Skiing, Snowboarding 0.07% 21.71x
Scuba Diving 0.48% 20.36x
Backpacking 11.05% 16.20x
Colorado Snow 5.89% 15.22x
Golf & Boats 0.03% 14.39x
Bags & Luggage 2.69% 12.88x
Men's Dress Shirt Shopping 1.95% 12.66x
National Parks 3.54% 12.14x
US Cycling 9.58% 11.67x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male