Explore the Ski and Snowboard Enthusiasts Audience
Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.
INTERESTS
The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 39.66% | 89.00x |
| Snowboard Enthusiasts | 44.77% | 43.10x |
| Aspen Trip Planners | 25.81% | 40.78x |
| Work Comes First Travelers | 5.31% | 36.61x |
| Rock Climbing Enthusiasts | 34.82% | 36.12x |
| Mountain Biking Enthusiasts | 24.97% | 35.56x |
| Telluride Trip Planners | 27.07% | 34.02x |
| Executive Travelers | 7.99% | 33.19x |
| Mens Business Clothes Shoppers | 10.37% | 32.69x |
| Denver Trip Planners | 32.64% | 32.48x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.53x |
| Old Navy | 0.02% | 1.35x |
| Zumiez | 0.02% | 1.10x |
| Mens Wearhouse | 0.01% | 1.04x |
| American Eagle Outfitters | 0.01% | 0.89x |
| Journeys | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
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WEBSITES
The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is snow-forecast.com.
| Website | Composition | Index |
| snow-forecast.com | 3.42% | 101.86x |
| newtoski.com | 1.29% | 90.23x |
| freeskier.com | 1.63% | 83.04x |
| snowboardingforum.com | 1.10% | 79.02x |
| tetongravity.com | 1.37% | 76.50x |
| switchbacktravel.com | 2.55% | 71.79x |
| onthesnow.com | 5.76% | 71.54x |
| burton.com | 2.13% | 69.52x |
| steepandcheap.com | 1.01% | 68.42x |
| liftblog.com | 1.04% | 67.77x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.47% | 63.30x |
| Action Sports | 0.34% | 41.39x |
| Colorado Snow | 3.57% | 36.67x |
| Backpacking | 4.38% | 32.90x |
| National Parks | 0.14% | 24.62x |
| Vegans & Animal Welfare | 0.14% | 24.62x |
| Canada Shopping - Kitchenware | 0.19% | 22.27x |
| US Soccer | 0.26% | 19.59x |
| Lacrosse College Athletics | 0.16% | 19.48x |
| Vancouver British Columbia Research Cluster | 1.42% | 17.50x |
Composition Percentage:
The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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