Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 33.41% 24.21x
Financial News Readers 31.61% 22.80x
Liberal News Readers 29.86% 22.50x
Running Enthusiasts 30.32% 22.32x
Men's Clothing Shoppers 31.43% 22.17x
Tech News Enthusiasts 31.10% 21.90x
Beer Aficionados 29.63% 21.89x
Mens Fitness Publication Readers 30.68% 21.61x
Indoor Cycling & Spinning Enthusiasts 31.94% 21.60x
Cycling Enthusiasts 29.09% 21.53x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.02% 2.68x
Patagonia 0.04% 2.53x
Lorna Jane 0.01% 1.92x
Bonobos 0.11% 1.77x
REI 0.03% 1.73x
LL Bean 0.02% 1.70x
The North Face 0.04% 1.64x
Club Monaco 0.03% 1.49x
Jos A. Bank Clothiers 0.46% 1.44x
Lululemon 0.09% 1.36x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 2.42% 97.29x
freeskier.com 1.58% 72.94x
snowboardingforum.com 1.25% 68.10x
skis.com 1.47% 67.58x
skiessentials.com 1.13% 56.21x
the-house.com 2.06% 52.21x
stevenspass.com 1.20% 49.90x
velonews.com 1.13% 44.72x
tetongravity.com 8.07% 44.17x
onthesnow.com 13.28% 42.38x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 5.44% 25.47x
Sports - Skiing, Snowboarding 0.04% 15.66x
Backpacking 9.36% 15.63x
Scuba Diving 0.47% 14.87x
Golf & Boats 0.02% 13.58x
Colorado Snow 5.02% 13.21x
Action Sports 1.80% 11.53x
Bags & Luggage 2.55% 11.52x
Men's Dress Shirt Shopping 1.52% 11.51x
Institutional Investing 1.12% 10.55x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male