Dstillery Audiences

SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 36.81% 31.14x
Liberal News Readers 31.90% 30.38x
Financial News Readers 35.20% 30.14x
Beer Aficionados 31.74% 29.89x
Men's Clothing Shoppers 34.82% 29.48x
Mens Fitness Publication Readers 33.28% 29.45x
Running Enthusiasts 34.42% 29.31x
Boston Trip Planners 32.72% 28.92x
Tech News Enthusiasts 33.72% 28.81x
Indoor Cycling & Spinning Enthusiasts 35.57% 28.78x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.02% 2.63x
Patagonia 0.04% 2.18x
Supreme 0.02% 2.14x
REI 0.04% 2.06x
Bonobos 0.15% 1.89x
The North Face 0.04% 1.61x
LL Bean 0.01% 1.50x
Jos A. Bank Clothiers 0.45% 1.48x
Mens Wearhouse 0.68% 1.37x
Lululemon 0.08% 1.32x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website Composition Index
powder.com 2.24% 63.94x
freeskier.com 1.06% 51.81x
skis.com 1.02% 48.89x
the-house.com 1.39% 37.36x
onthesnow.com 10.09% 32.89x
summitdaily.com 1.64% 31.58x
tetongravity.com 7.08% 31.47x
vaildaily.com 1.65% 29.17x
aspentimes.com 1.83% 27.16x
switchbacktravel.com 4.09% 27.07x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 5.21% 27.81x
Sports - Skiing, Snowboarding 0.04% 20.23x
Backpacking 9.21% 17.21x
Scuba Diving 0.38% 15.42x
Action Sports 1.93% 14.32x
Colorado Snow 4.70% 13.98x
Men's Dress Shirt Shopping 1.43% 13.81x
Bags & Luggage 2.51% 13.32x
Golf & Boats 0.02% 13.29x
Australia & New Zealand Media 5.24% 12.57x
Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male