SKI AND SNOWBOARD ENTHUSIASTS

Audience Size: 2.6 Million Devices

View All Audiences

Explore the Ski and Snowboard Enthusiasts Audience

Below you'll find more information about the Ski and Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Ski and Snowboard Enthusiasts audience.

INTERESTS

The Ski and Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ski and Snowboard Enthusiasts audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	31.08%	21.90x
Financial News Readers	26.06%	21.40x
Liberal News Readers	24.15%	20.61x
Running Enthusiasts	26.70%	19.65x
Mens Fitness Publication Readers	25.36%	19.62x
Men's Clothing Shoppers	28.82%	19.51x
Cycling Enthusiasts	27.10%	18.21x
Financial Business Intelligence Researchers	24.59%	17.84x
Tech News Enthusiasts	25.70%	17.81x
Beer Aficionados	26.15%	17.76x

Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Interest attribute.

Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Ski and Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ski and Snowboard Enthusiasts audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	2.21x
Eddie Bauer	0.02%	2.12x
REI	0.02%	1.79x
Armani	0.03%	1.70x
Free People	0.02%	1.68x
American Apparel	0.04%	1.65x
Ann Taylor	0.02%	1.56x
The North Face	0.02%	1.48x
Saint Laurent Paris	0.01%	1.44x
Ralph Lauren	0.01%	1.43x

Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Location attribute.

Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.

WEBSITES

The Ski and Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ski and Snowboard Enthusiasts audience is powder.com.

Website	Composition	Index
powder.com	0.84%	137.10x
thegoodride.com	0.84%	119.81x
prankvideo.com	0.32%	107.52x
sunnygardens.com	0.38%	101.38x
snowboarder.com	0.27%	94.54x
newschoolers.com	0.29%	93.10x
rossignol.com	0.29%	92.20x
snowboardingforum.com	0.69%	87.71x
evo.com	0.21%	87.70x
tognar.com	0.17%	82.53x

Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Web attribute.

Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ski and Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	6.98%	30.09x
Sports - Skiing, Snowboarding	0.08%	20.43x
Scuba Diving	0.82%	18.10x
Backpacking	11.05%	14.19x
Golf & Boats	0.03%	13.37x
Colorado Snow	5.78%	12.93x
Consumer Rewards	0.89%	12.74x
Bags & Luggage	2.60%	11.68x
Institutional Investing	2.12%	11.61x
National Parks	3.84%	11.25x

Composition Percentage: The overlap percentage between the Ski and Snowboard Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Ski and Snowboard Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Ski and Snowboard Enthusiasts audience resonates most for the following age and income brackets.

Age

18-24

Income

$150,000-$249,999