Explore the Sleep Researchers Audience
Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sleep Researchers audience.
INTERESTS
The Sleep Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Researchers audience is Sleep Disorder Researchers.
| Interest | Composition | Index |
| Sleep Disorder Researchers | 68.55% | 31.82x |
| Senior Caregivers | 59.63% | 25.56x |
| Joint Pain Health Care Professionals | 45.50% | 25.35x |
| Gastrointestinal Researchers | 48.80% | 25.26x |
| Adult Acne Sufferers | 47.54% | 23.96x |
| Paleo Eaters | 47.31% | 23.08x |
| Medical Consultation Researchers | 41.31% | 22.48x |
| Sinus Researchers | 36.89% | 22.39x |
| Mattress Shoppers | 44.99% | 22.23x |
| Doctors | 46.18% | 21.79x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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APPAREL RETAILERS
The Sleep Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.26x |
| Calvin Klein | 0.01% | 1.22x |
| Michael Kors | 0.02% | 1.17x |
| Ann Taylor | 0.02% | 1.17x |
| Hollister | 0.01% | 1.16x |
| American Apparel | 0.03% | 1.15x |
| Chicos | 0.04% | 1.15x |
| Kate Spade | 0.02% | 1.14x |
| REI | 0.01% | 1.11x |
| Lululemon | 0.04% | 1.10x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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WEBSITES
The Sleep Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sleep Researchers audience is sleepfoundation.org.
| Website | Composition | Index |
| sleepfoundation.org | 1.02% | 85.35x |
| thesleepdoctor.com | 0.31% | 80.59x |
| early-pregnancy-tests.com | 0.37% | 73.31x |
| eatingdisorderhope.com | 0.22% | 73.13x |
| wingofmadness.com | 0.15% | 72.11x |
| onemedical.com | 0.15% | 70.77x |
| totallyadd.com | 0.43% | 70.68x |
| developinghumanbrain.org | 0.16% | 68.97x |
| natural-health-for-fertility.com | 0.11% | 67.68x |
| talkaboutsleep.com | 1.23% | 66.51x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.
| Content Affinity | Composition | Index |
| Reproductive Health | 10.70% | 18.66x |
| Arthritis & Bones | 8.15% | 15.91x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.09% | 15.83x |
| Healthy Eating Researchers | 6.84% | 15.47x |
| Dermatology | 11.85% | 15.26x |
| Dental Health | 7.05% | 15.19x |
| Paleo & Keto Diet Enthusiasts | 24.21% | 15.05x |
| As Seen On TV Products | 0.16% | 14.39x |
| Eye Health & Vision | 5.44% | 13.96x |
| Natural Diet & Supplement Researchers | 10.43% | 13.87x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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DEMOGRAPHICS
The Sleep Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999
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