Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Sleep Disorder Researchers.

Interest Composition Index
Sleep Disorder Researchers 67.37% 37.08x
Foot Pain Sufferers 44.70% 32.20x
Gastrointestinal Researchers 46.99% 31.14x
Heart Surgery Researchers 39.38% 30.37x
Joint Pain Health Care Professionals 44.87% 29.76x
Senior Caregivers 58.86% 28.76x
Adult Acne Sufferers 46.67% 28.45x
Orlando Activities Researchers 41.57% 27.61x
Sinus Researchers 37.79% 27.36x
Paleo Eaters 43.87% 27.04x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.92x
LL Bean 0.01% 1.86x
Madewell 0.03% 1.67x
Columbia 0.02% 1.58x
Chicos 0.07% 1.41x
American Apparel 0.05% 1.37x
Express Outlets 0.01% 1.36x
Uniqlo 0.02% 1.36x
Kate Spade 0.02% 1.34x
Michael Kors 0.03% 1.32x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is empoweringparents.com.

Website Composition Index
empoweringparents.com 1.35% 77.48x
choosemattress.com 1.02% 73.49x
ehealthme.com 1.63% 72.11x
conceiveeasy.com 1.01% 69.55x
plannedparenthood.org 2.81% 68.73x
psychiatrictimes.com 1.03% 67.88x
netwellness.org 1.64% 66.45x
mayfieldclinic.com 1.67% 65.84x
texasheart.org 1.12% 65.38x
simple-remedies.com 1.15% 65.32x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 10.44% 22.84x
As Seen On TV Products 0.17% 19.60x
Dermatology 10.94% 19.60x
Arthritis & Bones 8.64% 19.25x
Nutrition & Diabetic Living 1.55% 18.79x
Healthy Eating Researchers 6.67% 17.97x
Dental Health 7.11% 17.88x
Paleo & Keto Diet Enthusiasts 22.42% 17.87x
Eye Health & Vision 5.57% 17.84x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 17.83x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female