Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 24.24% 20.88x
Heart Surgery Researchers 23.04% 20.45x
Foot Pain Sufferers 21.26% 19.69x
Home Remodelers 20.90% 19.08x
Home Exterior Design Enthusiasts 22.11% 18.97x
Weight Loss Researchers 21.23% 18.88x
Online Home Decor Shoppers 19.73% 18.75x
Online Directory Searchers 25.20% 18.58x
Country Home Decorators 24.76% 18.09x
Medical Science Researchers 20.08% 17.98x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.35x
Maurices 0.02% 1.35x
Chicos 0.01% 1.22x
Lane Bryant 0.01% 1.17x
Victoria's Secret 0.02% 1.16x
Aeropostale 0.01% 1.15x
Journeys 0.02% 1.13x
American Eagle Outfitters 0.01% 1.07x
Carhartt 0.12% 1.07x
The Childrens Place 0.01% 1.00x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is kidshealth.org.

Website Composition Index
kidshealth.org 1.97% 25.23x
greatclips.com 1.45% 23.24x
petmd.com 3.07% 22.12x
crackerbarrel.com 1.02% 20.91x
weathertech.com 1.64% 20.87x
healthnfitness.net 2.57% 19.80x
justanswer.com 1.38% 19.37x
instructables.com 4.09% 17.80x
trueactivist.com 1.17% 17.58x
doctoroz.com 1.22% 17.32x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.12% 17.81x
Car Keys, Locks & Remotes 0.33% 14.80x
Holiday Gifts 0.03% 14.75x
Arthritis & Bones 0.42% 14.06x
Vitamin Shoppers 0.13% 13.92x
Rural Living 0.06% 13.83x
Auctions & Repossessions 0.07% 13.53x
Home Decoration - Crafts & Kids 0.04% 13.47x
Holistic Medicine 0.03% 13.34x
Diabetes Research 0.19% 13.28x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female