Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 44.28% 37.98x
Sleep Disorder Researchers 58.71% 37.07x
Heart Surgery Researchers 41.17% 36.51x
Orlando Activities Researchers 37.57% 34.85x
Gastrointestinal Researchers 42.58% 33.57x
Nashville Activity Researchers 37.57% 33.54x
Medical Consultation Researchers 41.20% 33.01x
Joint Pain Health Care Professionals 39.10% 32.80x
Senior Caregivers 49.58% 32.78x
Heartburn Sufferers 37.05% 32.59x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.56x
Chicos 0.06% 1.33x
Eddie Bauer 0.02% 1.29x
Madewell 0.01% 1.24x
The North Face 0.02% 1.16x
Lane Bryant 0.04% 1.15x
Dressbarn 0.04% 1.12x
Brooks Brothers 0.02% 1.10x
White House Black Market 0.08% 1.10x
Columbia 0.01% 1.09x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is familydoctor.org.

Website Composition Index
familydoctor.org 2.19% 64.05x
umm.edu 1.71% 61.97x
helpguide.org 5.54% 61.75x
charlotterusse.com 1.09% 57.30x
doctorshealthpress.com 1.33% 55.54x
xojane.com 3.60% 53.17x
podiatrytoday.com 1.22% 53.03x
acne.org 2.78% 52.52x
stlouischildrens.org 1.42% 51.83x
bodyecology.com 2.24% 51.43x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 3.51% 24.06x
As Seen On TV Products 0.08% 20.80x
Cardiac & Other Health Research 4.44% 20.08x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 19.43x
Rural Living 0.12% 19.18x
Dermatology 3.67% 18.76x
Paleo & Keto Diet Enthusiasts 9.20% 18.69x
Arthritis & Bones 4.59% 18.61x
Natural Diet & Supplement Researchers 4.55% 18.47x
Home Décor, Furniture, & Decorating 0.02% 18.26x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female