Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 32.90% 19.75x
Heart Surgery Researchers 30.53% 19.47x
Medical Consultation Researchers 32.47% 18.86x
Pharmacy Shoppers 31.17% 18.75x
Sleep Disorder Researchers 43.31% 18.66x
Home Exterior Design Enthusiasts 28.25% 17.67x
Senior Caregivers 39.49% 17.51x
Medical Science Researchers 28.20% 17.51x
Home Remodelers 27.19% 17.35x
Orlando Activities Researchers 27.05% 17.32x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.38x
Carhartt 0.20% 1.28x
White House Black Market 0.01% 1.20x
Victoria's Secret 0.02% 1.18x
Old Navy 0.02% 1.17x
American Eagle Outfitters 0.01% 1.16x
The Childrens Place 0.02% 1.13x
Lane Bryant 0.01% 1.11x
Maurices 0.02% 1.11x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is sleep.org.

Website Composition Index
sleep.org 4.67% 40.74x
goodbed.com 1.00% 25.25x
anxietycentre.com 1.81% 24.98x
llli.org 1.07% 23.70x
drugabuse.com 1.26% 23.51x
crossroadshospice.com 1.94% 22.91x
medelabreastfeedingus.com 1.44% 21.66x
marchofdimes.org 1.72% 21.52x
mentalhealthamerica.net 1.01% 20.60x
containerstore.com 1.31% 19.78x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 0.73% 15.45x
Disease Cluster 1.29% 14.87x
Cardiac & Other Health Research 1.15% 14.47x
Arthritis & Bones 1.67% 13.80x
Natural Diet & Supplement Researchers 1.42% 13.19x
Home Improvement Contractor 0.04% 12.79x
Addiction & Recovery Reference 0.83% 12.73x
Homeschooling 0.20% 12.56x
Home Office Products 0.06% 12.37x
Texas Off-Roading 0.03% 12.21x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female