Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 26.79% 24.01x
Heart Surgery Researchers 23.78% 23.90x
Foot Pain Sufferers 23.08% 23.64x
Home Exterior Design Enthusiasts 22.61% 22.10x
Weight Loss Researchers 22.51% 22.07x
Home Remodelers 21.07% 21.78x
Medical Science Researchers 21.30% 21.47x
Online Directory Searchers 26.68% 21.44x
Medical Consultation Researchers 23.97% 21.26x
Online Home Decor Shoppers 19.98% 21.03x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.24x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is sleep.org.

Website Composition Index
sleep.org 1.07% 56.94x
kidshealth.org 3.97% 27.55x
gotquestions.org 1.61% 26.89x
healthychildren.org 1.62% 26.80x
aafp.org 1.58% 26.63x
extension.org 1.06% 26.01x
labtestsonline.org 1.18% 25.76x
aao.org 1.08% 25.29x
tractorhouse.com 1.32% 25.27x
greatclips.com 2.47% 24.92x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.10% 17.69x
Disease Cluster 0.21% 16.34x
Christian Music 0.09% 15.70x
Arthritis & Bones 0.51% 15.68x
Pharmacy 0.89% 15.07x
Addiction & Recovery Reference 0.13% 14.70x
Car Keys, Locks & Remotes 0.53% 14.59x
Reproductive Health 0.15% 14.45x
Senior Care 0.04% 14.41x
Vitamin Shoppers 0.25% 13.97x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female