Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 36.09% 29.58x
Sleep Disorder Researchers 49.14% 28.97x
Heart Surgery Researchers 35.29% 28.21x
Medical Consultation Researchers 34.89% 26.40x
Gastrointestinal Researchers 33.30% 25.74x
Pharmacy Shoppers 32.89% 25.38x
Orlando Activities Researchers 30.86% 24.88x
Heartburn Sufferers 31.03% 24.59x
Senior Caregivers 42.33% 24.54x
Home Remodelers 30.26% 24.44x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.76x
Carhartt 0.17% 1.37x
Old Navy 0.01% 1.06x
Mens Wearhouse 0.01% 0.91x
Victoria's Secret 0.01% 0.85x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is sleep.org.

Website Composition Index
sleep.org 9.12% 47.81x
helpguide.org 1.63% 42.70x
thesleepdoctor.com 1.04% 39.51x
xojane.com 1.13% 33.40x
pregnancy-info.net 1.19% 33.02x
fitpregnancy.com 1.75% 32.99x
medbroadcast.com 1.01% 28.86x
anxietycentre.com 3.80% 28.77x
spineuniverse.com 1.18% 27.95x
nursingtimes.net 1.28% 27.84x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 1.87% 22.90x
Cardiac & Other Health Research 2.46% 20.48x
Disease Cluster 2.62% 18.84x
Arthritis & Bones 3.13% 18.44x
Natural Diet & Supplement Researchers 2.56% 17.48x
Dermatology 1.62% 16.70x
Rural Living 0.03% 16.41x
Healthy Eating Researchers 1.50% 16.37x
Organic Beauty & Skincare Products 1.37% 15.93x
Eye Health & Vision 1.64% 15.76x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female