Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Sleep Disorder Researchers.

Interest Composition Index
Sleep Disorder Researchers 68.22% 31.85x
Senior Caregivers 58.30% 26.34x
Gastrointestinal Researchers 48.61% 26.10x
Joint Pain Health Care Professionals 45.35% 25.72x
Adult Acne Sufferers 46.99% 24.72x
Paleo Eaters 44.87% 23.82x
Medical Consultation Researchers 41.77% 23.47x
Sinus Researchers 37.29% 23.28x
Mattress Shoppers 43.87% 23.22x
Doctors 46.10% 23.05x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.56x
Supreme 0.01% 1.50x
LL Bean 0.01% 1.44x
Columbia 0.01% 1.36x
REI 0.02% 1.19x
Intermix 0.01% 1.17x
Free People 0.02% 1.15x
The North Face 0.02% 1.11x
Lorna Jane 0.01% 1.09x
Hollister 0.02% 1.09x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is talkaboutsleep.com.

Website Composition Index
talkaboutsleep.com 1.08% 71.71x
empoweringparents.com 1.54% 67.02x
choosemattress.com 1.17% 63.02x
additudemag.com 1.26% 61.83x
ehealthme.com 1.84% 61.69x
plannedparenthood.org 3.23% 58.73x
beautyandtips.com 1.04% 58.39x
psychiatrictimes.com 1.18% 58.33x
conceiveeasy.com 1.13% 57.54x
sleep.org 9.28% 56.32x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 10.58% 19.83x
Arthritis & Bones 8.35% 16.92x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 16.13x
Healthy Eating Researchers 6.72% 15.95x
Dental Health 7.09% 15.70x
Dermatology 11.62% 15.50x
As Seen On TV Products 0.17% 15.19x
Paleo & Keto Diet Enthusiasts 23.43% 15.18x
Nutrition & Diabetic Living 1.49% 14.87x
Eye Health & Vision 5.50% 14.82x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female