Explore the Sleep Researchers Audience
Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Sleep Researchers audience.
INTERESTS
The Sleep Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Researchers audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 42.08% | 27.61x |
| Sleep Disorder Researchers | 54.14% | 27.55x |
| Heart Surgery Researchers | 41.70% | 26.29x |
| Medical Consultation Researchers | 38.59% | 25.11x |
| Orlando Activities Researchers | 40.74% | 23.84x |
| Senior Caregivers | 47.80% | 23.73x |
| Gastrointestinal Researchers | 43.34% | 23.60x |
| Heartburn Sufferers | 39.53% | 23.43x |
| Nashville Activity Researchers | 40.45% | 23.18x |
| Pharmacy Shoppers | 39.95% | 22.99x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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APPAREL RETAILERS
The Sleep Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Researchers audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.32x |
| Chicos | 0.05% | 1.26x |
| Carhartt | 0.29% | 1.20x |
| Old Navy | 0.07% | 1.15x |
| Dressbarn | 0.03% | 1.15x |
| Jos A. Bank Clothiers | 0.03% | 1.08x |
| Mens Wearhouse | 0.05% | 1.06x |
| American Eagle Outfitters | 0.04% | 1.03x |
| Forever 21 | 0.03% | 1.02x |
| Ralph Lauren | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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WEBSITES
The Sleep Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sleep Researchers audience is helpguide.org.
| Website | Composition | Index |
| helpguide.org | 2.62% | 39.72x |
| sleep.org | 9.55% | 38.89x |
| xojane.com | 1.64% | 32.06x |
| acne.org | 1.19% | 31.31x |
| thesleepdoctor.com | 1.03% | 30.97x |
| pregnancy-info.net | 1.34% | 30.35x |
| fitpregnancy.com | 2.06% | 29.69x |
| vitaminshoppe.com | 1.46% | 26.83x |
| petful.com | 1.32% | 26.74x |
| bodyecology.com | 1.09% | 26.68x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.
| Content Affinity | Composition | Index |
| Reproductive Health | 2.30% | 19.37x |
| Cardiac & Other Health Research | 3.13% | 17.62x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 17.28x |
| Rural Living | 0.08% | 16.57x |
| As Seen On TV Products | 0.04% | 16.15x |
| Home Décor, Furniture, & Decorating | 0.01% | 15.91x |
| Natural Diet & Supplement Researchers | 3.24% | 15.88x |
| Arthritis & Bones | 3.66% | 15.69x |
| Home Improvement Contractor | 0.53% | 15.64x |
| Paleo & Keto Diet Enthusiasts | 6.32% | 15.46x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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DEMOGRAPHICS
The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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