Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 685.7 Thousand Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 685.7 thousand unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Home Remodelers.

Interest Composition Index
Home Remodelers 23.66% 56.19x
Online Health Researchers 23.91% 55.75x
Wellness Enthusiasts 16.91% 48.61x
Home Design Enthusiasts 17.65% 48.16x
Orthodontics Researchers 30.94% 47.25x
Food Safety Decision Makers 30.39% 46.89x
Online Home Decor Shoppers 8.79% 45.44x
Major Appliance Shoppers 31.33% 43.98x
Custom Home Lighting Shoppers 4.85% 43.48x
Home Custom Bedroom Decorators 4.85% 43.45x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.65x
LOFT 0.02% 2.34x
J. Crew 0.01% 1.82x
Carhartt 0.02% 1.79x
Talbots 0.01% 1.58x
Lululemon 0.01% 1.58x
Mens Wearhouse 0.01% 1.47x
White House Black Market 0.01% 1.44x
Chicos 0.01% 1.40x
Old Navy 0.02% 1.25x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is ratehub.ca.

Website Composition Index
ratehub.ca 1.98% 99.26x
thesleepjudge.com 3.05% 95.83x
mastermindtoys.com 1.38% 92.27x
retailmenot.ca 4.09% 85.72x
canadapost.ca 2.07% 82.79x
expertworldtravel.com 6.86% 77.26x
travel-made-simple.com 1.75% 76.92x
redfin.ca 2.96% 70.17x
istheservicedowncanada.com 2.44% 68.91x
casper.com 1.15% 67.01x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.53% 47.88x
Vegans & Animal Welfare 0.27% 37.90x
Canada Culture and Tourism 7.93% 33.81x
Canada Consumer Product Cluster 1.53% 30.66x
Parenting & Children's Activities 0.35% 29.45x
Home Remodeling 0.91% 29.07x
Canadian Real Estate Researcher Cluster 0.23% 27.49x
Natural Diet & Supplement Researchers 0.19% 27.07x
Beauty & Cosmetics 0.34% 26.34x
Canada Tax and Finance Research Cluster 0.82% 25.12x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female