Explore the Sleep Researchers Audience
Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 886.8 thousand unique devices whose actions qualify for the Sleep Researchers audience.
INTERESTS
The Sleep Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Researchers audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 13.27% | 67.68x |
| Orthodontics Researchers | 27.35% | 62.66x |
| Online Health Researchers | 30.21% | 59.02x |
| Home Remodelers | 26.99% | 57.86x |
| Gas Discount Researchers | 14.79% | 53.55x |
| Patio Furniture Shoppers | 24.72% | 51.29x |
| Grandparents | 14.57% | 49.22x |
| Home Cleaning Researchers | 26.10% | 47.74x |
| Food Safety Decision Makers | 34.60% | 46.42x |
| Drug Store Shoppers | 28.19% | 44.91x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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APPAREL RETAILERS
The Sleep Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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WEBSITES
The Sleep Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sleep Researchers audience is ratehub.ca.
| Website | Composition | Index |
| ratehub.ca | 1.14% | 108.87x |
| retailmenot.ca | 2.84% | 103.28x |
| thesleepjudge.com | 1.45% | 91.63x |
| travel-made-simple.com | 1.47% | 76.24x |
| tripadvisor.ca | 13.56% | 74.13x |
| expertworldtravel.com | 5.60% | 74.04x |
| allclassifieds.ca | 1.42% | 72.35x |
| kamloopsthisweek.com | 1.28% | 70.59x |
| terrycralle.com | 2.95% | 69.35x |
| remembering.ca | 1.95% | 67.46x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Researchers audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.32% | 41.79x |
| Home Remodeling | 0.71% | 39.71x |
| Canadian Universities | 0.25% | 38.76x |
| Canada Culture and Tourism | 6.98% | 36.28x |
| Canada Consumer Product Cluster | 1.46% | 33.24x |
| Canada Tax and Finance Research Cluster | 0.85% | 31.41x |
| Beauty & Cosmetics | 0.28% | 30.31x |
| Canadian Auto | 8.47% | 29.65x |
| Vancouver British Columbia Research Cluster | 1.98% | 29.10x |
| Canada Shopping - Kitchenware | 0.32% | 28.79x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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DEMOGRAPHICS
The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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