Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 22.06% 21.62x
Heart Surgery Researchers 20.85% 20.59x
Foot Pain Sufferers 20.21% 20.20x
Weight Loss Researchers 18.47% 19.82x
Home Exterior Design Enthusiasts 19.47% 19.49x
Home Remodelers 17.50% 19.43x
COVID Symptoms Researchers 16.46% 19.37x
Online Home Decor Shoppers 16.32% 19.05x
Country Home Decorators 22.31% 18.79x
Charitable Organization Researchers 24.63% 18.62x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.33x
Jos A. Bank Clothiers 0.02% 1.25x
Chicos 0.02% 1.19x
Carhartt 0.24% 1.18x
Express 0.02% 1.13x
Hollister 0.01% 1.09x
Old Navy 0.04% 1.08x
LOFT 0.02% 1.07x
Mens Wearhouse 0.03% 1.07x
Zumiez 0.02% 1.04x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is petmd.com.

Website Composition Index
petmd.com 1.09% 21.45x
healthnfitness.net 1.58% 20.23x
adaa.org 1.17% 17.90x
funeral.com 1.10% 17.55x
instructables.com 1.78% 17.14x
intelius.com 1.37% 16.53x
barnesandnoble.com 2.17% 16.34x
cvs.com 3.63% 16.27x
cityspark.com 3.11% 16.25x
officedepot.com 1.60% 15.98x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.06% 21.60x
Disease Cluster 0.04% 17.13x
Yard Structures 0.03% 16.94x
Custom Gifts 0.04% 16.52x
Car Keys, Locks & Remotes 0.15% 14.85x
Bathrooms & Plumbing 0.05% 13.34x
Psychology & Social Work 0.03% 13.18x
Diamonds & Precious Metals 0.04% 12.56x
Diabetes Research 0.08% 11.70x
Arthritis & Bones 0.21% 11.61x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female