Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Sleep Disorder Researchers.

Interest Composition Index
Sleep Disorder Researchers 68.55% 31.82x
Senior Caregivers 59.63% 25.56x
Joint Pain Health Care Professionals 45.50% 25.35x
Gastrointestinal Researchers 48.80% 25.26x
Adult Acne Sufferers 47.54% 23.96x
Paleo Eaters 47.31% 23.08x
Medical Consultation Researchers 41.31% 22.48x
Sinus Researchers 36.89% 22.39x
Mattress Shoppers 44.99% 22.23x
Doctors 46.18% 21.79x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.26x
Calvin Klein 0.01% 1.22x
Michael Kors 0.02% 1.17x
Ann Taylor 0.02% 1.17x
Hollister 0.01% 1.16x
American Apparel 0.03% 1.15x
Chicos 0.04% 1.15x
Kate Spade 0.02% 1.14x
REI 0.01% 1.11x
Lululemon 0.04% 1.10x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is sleepfoundation.org.

Website Composition Index
sleepfoundation.org 1.02% 85.35x
thesleepdoctor.com 0.31% 80.59x
early-pregnancy-tests.com 0.37% 73.31x
eatingdisorderhope.com 0.22% 73.13x
wingofmadness.com 0.15% 72.11x
onemedical.com 0.15% 70.77x
totallyadd.com 0.43% 70.68x
developinghumanbrain.org 0.16% 68.97x
natural-health-for-fertility.com 0.11% 67.68x
talkaboutsleep.com 1.23% 66.51x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 10.70% 18.66x
Arthritis & Bones 8.15% 15.91x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 15.83x
Healthy Eating Researchers 6.84% 15.47x
Dermatology 11.85% 15.26x
Dental Health 7.05% 15.19x
Paleo & Keto Diet Enthusiasts 24.21% 15.05x
As Seen On TV Products 0.16% 14.39x
Eye Health & Vision 5.44% 13.96x
Natural Diet & Supplement Researchers 10.43% 13.87x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999