Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 26.32% 28.21x
Pharmacy Shoppers 27.89% 28.06x
Foot Pain Sufferers 27.62% 27.69x
Medical Consultation Researchers 28.64% 25.66x
Weight Loss Researchers 24.06% 25.65x
Home Remodelers 23.69% 25.51x
Home Exterior Design Enthusiasts 25.22% 25.43x
Arthritis Sufferers 28.87% 25.01x
Online Directory Searchers 27.63% 24.98x
Medical Science Researchers 24.29% 24.86x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.38x
Carhartt 0.15% 1.27x
Maurices 0.02% 1.27x
Buckle 0.01% 1.19x
Mens Wearhouse 0.01% 1.07x
Express 0.01% 0.88x
Victoria's Secret 0.02% 0.85x
Journeys 0.01% 0.84x
Old Navy 0.01% 0.82x
The Childrens Place 0.01% 0.81x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is sleep.org.

Website Composition Index
sleep.org 1.98% 61.02x
kidshealth.org 7.12% 29.03x
healthychildren.org 2.90% 28.87x
rarediseases.org 1.59% 28.80x
lung.org 1.70% 28.60x
cedars-sinai.org 1.61% 28.48x
aafp.org 2.79% 28.11x
gotquestions.org 2.76% 27.91x
extension.org 1.83% 27.64x
angieslist.com 2.13% 27.43x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.50% 20.45x
Addiction & Recovery Reference 0.33% 19.04x
Concert Posters 0.06% 17.95x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 17.04x
Arthritis & Bones 0.73% 16.88x
Bird Watching 0.26% 16.66x
Home Decoration - Crafts & Kids 0.17% 16.61x
Cardiac & Other Health Research 0.41% 16.53x
Vitamin Shoppers 0.49% 16.10x
Diabetes Research 0.60% 16.03x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female