Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 36.07% 24.52x
Heart Surgery Researchers 33.37% 24.51x
Sleep Disorder Researchers 46.33% 23.60x
Medical Consultation Researchers 34.45% 22.88x
Pharmacy Shoppers 32.00% 22.72x
Gastrointestinal Researchers 29.85% 22.21x
Heartburn Sufferers 29.15% 21.94x
Orlando Activities Researchers 28.98% 21.87x
Home Remodelers 28.28% 21.83x
Home Exterior Design Enthusiasts 28.92% 21.76x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.57x
Chicos 0.01% 1.33x
Carhartt 0.21% 1.31x
Old Navy 0.02% 1.20x
Journeys 0.01% 1.18x
Victoria's Secret 0.01% 1.14x
Mens Wearhouse 0.01% 1.01x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is sleep.org.

Website Composition Index
sleep.org 6.63% 48.54x
fitpregnancy.com 1.05% 32.16x
anxietycentre.com 2.71% 29.18x
goodbed.com 1.42% 27.86x
drugabuse.com 1.95% 27.66x
plushcare.com 1.23% 26.94x
doctorslounge.com 1.22% 26.07x
llli.org 1.36% 26.04x
crossroadshospice.com 2.48% 24.94x
upmc.com 1.02% 24.91x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 1.08% 18.87x
Cardiac & Other Health Research 1.69% 18.29x
Disease Cluster 1.74% 17.05x
Arthritis & Bones 2.25% 17.00x
Environmentally Friendly Cars 0.02% 16.81x
Active Lifestyle Enthusiasts 0.05% 15.88x
Natural Diet & Supplement Researchers 1.81% 15.54x
Holistic Medicine 0.25% 14.85x
Bird Watching 0.58% 14.73x
Home Improvement Contractor 0.07% 14.59x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female