Explore the Sleep Researchers Audience
Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sleep Researchers audience.
INTERESTS
The Sleep Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Researchers audience is Pharmacy Shoppers.
| Interest | Composition | Index |
| Pharmacy Shoppers | 24.24% | 20.88x |
| Heart Surgery Researchers | 23.04% | 20.45x |
| Foot Pain Sufferers | 21.26% | 19.69x |
| Home Remodelers | 20.90% | 19.08x |
| Home Exterior Design Enthusiasts | 22.11% | 18.97x |
| Weight Loss Researchers | 21.23% | 18.88x |
| Online Home Decor Shoppers | 19.73% | 18.75x |
| Online Directory Searchers | 25.20% | 18.58x |
| Country Home Decorators | 24.76% | 18.09x |
| Medical Science Researchers | 20.08% | 17.98x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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APPAREL RETAILERS
The Sleep Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.35x |
| Maurices | 0.02% | 1.35x |
| Chicos | 0.01% | 1.22x |
| Lane Bryant | 0.01% | 1.17x |
| Victoria's Secret | 0.02% | 1.16x |
| Aeropostale | 0.01% | 1.15x |
| Journeys | 0.02% | 1.13x |
| American Eagle Outfitters | 0.01% | 1.07x |
| Carhartt | 0.12% | 1.07x |
| The Childrens Place | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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WEBSITES
The Sleep Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sleep Researchers audience is kidshealth.org.
| Website | Composition | Index |
| kidshealth.org | 1.97% | 25.23x |
| greatclips.com | 1.45% | 23.24x |
| petmd.com | 3.07% | 22.12x |
| crackerbarrel.com | 1.02% | 20.91x |
| weathertech.com | 1.64% | 20.87x |
| healthnfitness.net | 2.57% | 19.80x |
| justanswer.com | 1.38% | 19.37x |
| instructables.com | 4.09% | 17.80x |
| trueactivist.com | 1.17% | 17.58x |
| doctoroz.com | 1.22% | 17.32x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Researchers audience is Disease Cluster.
| Content Affinity | Composition | Index |
| Disease Cluster | 0.12% | 17.81x |
| Car Keys, Locks & Remotes | 0.33% | 14.80x |
| Holiday Gifts | 0.03% | 14.75x |
| Arthritis & Bones | 0.42% | 14.06x |
| Vitamin Shoppers | 0.13% | 13.92x |
| Rural Living | 0.06% | 13.83x |
| Auctions & Repossessions | 0.07% | 13.53x |
| Home Decoration - Crafts & Kids | 0.04% | 13.47x |
| Holistic Medicine | 0.03% | 13.34x |
| Diabetes Research | 0.19% | 13.28x |
Composition Percentage:
The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
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DEMOGRAPHICS
The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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