Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 42.08% 27.61x
Sleep Disorder Researchers 54.14% 27.55x
Heart Surgery Researchers 41.70% 26.29x
Medical Consultation Researchers 38.59% 25.11x
Orlando Activities Researchers 40.74% 23.84x
Senior Caregivers 47.80% 23.73x
Gastrointestinal Researchers 43.34% 23.60x
Heartburn Sufferers 39.53% 23.43x
Nashville Activity Researchers 40.45% 23.18x
Pharmacy Shoppers 39.95% 22.99x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is REI.

Location Composition Index
REI 0.01% 1.32x
Chicos 0.05% 1.26x
Carhartt 0.29% 1.20x
Old Navy 0.07% 1.15x
Dressbarn 0.03% 1.15x
Jos A. Bank Clothiers 0.03% 1.08x
Mens Wearhouse 0.05% 1.06x
American Eagle Outfitters 0.04% 1.03x
Forever 21 0.03% 1.02x
Ralph Lauren 0.01% 1.01x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is helpguide.org.

Website Composition Index
helpguide.org 2.62% 39.72x
sleep.org 9.55% 38.89x
xojane.com 1.64% 32.06x
acne.org 1.19% 31.31x
thesleepdoctor.com 1.03% 30.97x
pregnancy-info.net 1.34% 30.35x
fitpregnancy.com 2.06% 29.69x
vitaminshoppe.com 1.46% 26.83x
petful.com 1.32% 26.74x
bodyecology.com 1.09% 26.68x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 2.30% 19.37x
Cardiac & Other Health Research 3.13% 17.62x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 17.28x
Rural Living 0.08% 16.57x
As Seen On TV Products 0.04% 16.15x
Home Décor, Furniture, & Decorating 0.01% 15.91x
Natural Diet & Supplement Researchers 3.24% 15.88x
Arthritis & Bones 3.66% 15.69x
Home Improvement Contractor 0.53% 15.64x
Paleo & Keto Diet Enthusiasts 6.32% 15.46x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female