Dstillery Audiences

SLEEP RESEARCHERS

Audience Size: 886.8 Thousand Devices

Explore the Sleep Researchers Audience

Below you'll find more information about the Sleep Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 886.8 thousand unique devices whose actions qualify for the Sleep Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Researchers audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 13.27% 67.68x
Orthodontics Researchers 27.35% 62.66x
Online Health Researchers 30.21% 59.02x
Home Remodelers 26.99% 57.86x
Gas Discount Researchers 14.79% 53.55x
Patio Furniture Shoppers 24.72% 51.29x
Grandparents 14.57% 49.22x
Home Cleaning Researchers 26.10% 47.74x
Food Safety Decision Makers 34.60% 46.42x
Drug Store Shoppers 28.19% 44.91x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Interest attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Researchers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Location attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleep Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleep Researchers audience is ratehub.ca.

Website Composition Index
ratehub.ca 1.14% 108.87x
retailmenot.ca 2.84% 103.28x
thesleepjudge.com 1.45% 91.63x
travel-made-simple.com 1.47% 76.24x
tripadvisor.ca 13.56% 74.13x
expertworldtravel.com 5.60% 74.04x
allclassifieds.ca 1.42% 72.35x
kamloopsthisweek.com 1.28% 70.59x
terrycralle.com 2.95% 69.35x
remembering.ca 1.95% 67.46x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Web attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Researchers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.32% 41.79x
Home Remodeling 0.71% 39.71x
Canadian Universities 0.25% 38.76x
Canada Culture and Tourism 6.98% 36.28x
Canada Consumer Product Cluster 1.46% 33.24x
Canada Tax and Finance Research Cluster 0.85% 31.41x
Beauty & Cosmetics 0.28% 30.31x
Canadian Auto 8.47% 29.65x
Vancouver British Columbia Research Cluster 1.98% 29.10x
Canada Shopping - Kitchenware 0.32% 28.79x
Composition Percentage: The overlap percentage between the Sleep Researchers audience and the Content Affinity attribute.
Index: A comparison of the Sleep Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female