Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 40.19% 22.74x
Womens Subscription Box Shoppers 34.64% 21.41x
Personalized Gift Shoppers 40.76% 21.31x
Patriotic Party Decoration Shoppers 33.21% 21.17x
Gift Givers 33.05% 21.13x
Involved Parents 32.14% 20.33x
Shapewear & Leggings Shoppers 32.91% 20.04x
Parents with Kids 28.97% 19.76x
Action Figure and Collectibles Shoppers 36.41% 19.62x
Trendy Shoe Shoppers 26.38% 19.39x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.44x
Maurices 0.02% 1.42x
Mens Wearhouse 0.02% 1.36x
Victoria's Secret 0.01% 1.27x
The Childrens Place 0.01% 1.18x
Carhartt 0.18% 1.11x
Journeys 0.01% 1.06x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is rue21.com.

Website Composition Index
rue21.com 1.28% 35.72x
fitpregnancy.com 1.12% 33.31x
rosewholesale.com 1.85% 33.03x
chasing-fireflies.com 2.59% 32.28x
milanoo.com 1.79% 31.91x
journeys.com 2.26% 31.86x
medelabreastfeedingus.com 2.50% 30.76x
aeroflowbreastpumps.com 1.27% 30.45x
maykool.com 1.13% 30.38x
similac.com 1.42% 29.87x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.73% 22.99x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.54% 20.85x
Toys Shopping 2.27% 20.14x
Costumes 0.25% 19.75x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 18.56x
Party Suppliers 4.12% 16.69x
Tattoos & Costumes 0.22% 16.66x
Custom Gifts 1.65% 15.63x
Parenting & Children's Activities 2.33% 15.35x
Networking Marketing 0.70% 15.25x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female