Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 9.42% 20.93x
Mother's Day Celebrators 13.34% 20.07x
Involved Parents 12.87% 19.13x
Fathers Day Celebrators 9.93% 19.03x
Kids Clothing Shoppers 13.88% 17.63x
Home Goods Shoppers 16.78% 16.98x
Toy Blogs Readers 17.89% 16.94x
Apartment Furniture Shoppers 10.86% 16.45x
Essential Oils Enthusiasts 0.59% 16.29x
Intimates Shoppers 14.65% 16.29x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.71x
Lane Bryant 0.02% 1.62x
Aeropostale 0.02% 1.47x
Mens Wearhouse 0.02% 1.47x
The Childrens Place 0.01% 1.45x
Journeys 0.03% 1.41x
Carhartt 0.02% 1.40x
Express 0.02% 1.35x
Dressbarn 0.01% 1.34x
Jos A. Bank Clothiers 0.01% 1.28x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is partycity.com.

Website Composition Index
partycity.com 1.25% 20.75x
babyfoode.com 1.91% 18.27x
busytoddler.com 1.36% 17.44x
parenting.com 1.21% 17.14x
exclusivepumping.com 1.23% 16.17x
yourkidstable.com 1.33% 16.06x
experiencedmommy.com 1.31% 15.35x
babysleepsite.com 2.11% 15.10x
holdtoreset.com 1.99% 14.62x
orientaltrading.com 1.18% 14.60x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is New Parents.

Content Affinity Composition Index
New Parents 0.76% 13.89x
Parenting & Children's Activities 0.16% 12.10x
Shopping Catalogs 0.08% 9.32x
Canada Shopping - Kitchenware 0.12% 9.08x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 9.04x
Pet Supplies 0.07% 8.56x
Vegans & Animal Welfare 0.09% 8.39x
Party Planning & Invitations 1.24% 7.69x
Bridal Fashion 0.08% 7.62x
Jokes & Riddles 0.02% 7.48x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female