Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 33.49% 21.44x
Womens Subscription Box Shoppers 28.33% 20.80x
Gift Givers 26.66% 20.74x
Personalized Gift Shoppers 30.14% 20.49x
Involved Parents 32.99% 19.59x
Shapewear & Leggings Shoppers 25.77% 19.20x
Big Box Shoppers 26.27% 18.55x
Patriotic Party Decoration Shoppers 32.49% 18.10x
Parents with Kids 30.40% 17.84x
Mother's Day Celebrators 23.06% 17.72x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.49x
Zumiez 0.01% 1.40x
Lane Bryant 0.01% 1.36x
Gymboree 0.01% 1.35x
Dressbarn 0.01% 1.35x
Chicos 0.02% 1.34x
Journeys 0.02% 1.29x
Mens Wearhouse 0.02% 1.26x
Carhartt 0.19% 1.21x
Old Navy 0.02% 1.19x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is chasing-fireflies.com.

Website Composition Index
chasing-fireflies.com 1.37% 31.30x
medelabreastfeedingus.com 1.43% 30.74x
burlington.com 1.26% 26.17x
shindigz.com 1.57% 25.63x
marchofdimes.org 1.36% 24.65x
paintingwithatwist.com 1.34% 24.52x
americangirl.com 1.91% 24.23x
sallybeauty.com 1.82% 24.07x
lovelywholesale.com 1.79% 23.86x
youniqueproducts.com 1.27% 23.69x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.30% 19.32x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.30% 17.26x
Costumes 0.10% 16.41x
Toys Shopping 1.32% 15.94x
Party Suppliers 2.09% 14.30x
Tattoos & Costumes 0.12% 14.23x
Hipster Clothing 0.17% 13.94x
Custom Gifts 0.92% 12.99x
Networking Marketing 0.38% 12.89x
Cub & Girl Scouts 0.31% 12.62x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female