Explore the Sleepwear Shoppers Audience
Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Sleepwear Shoppers audience.
INTERESTS
The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleepwear Shoppers audience is Spend More Time With Family & Friends Resolution Intender.
| Interest | Composition | Index |
| Spend More Time With Family & Friends Resolution Intender | 17.08% | 21.38x |
| Kids Clothing Shoppers | 6.31% | 20.04x |
| Apartment Furniture Shoppers | 5.40% | 19.74x |
| Toy Blogs Readers | 12.99% | 19.37x |
| Child Car Seat Researchers | 15.61% | 19.02x |
| Intimates Shoppers | 10.23% | 18.95x |
| Painting Hobbyist | 20.97% | 18.67x |
| Big & Tall Men | 12.74% | 18.60x |
| Coupon Researchers | 11.04% | 18.57x |
| Holiday Gift Shoppers | 23.10% | 18.28x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.84x |
| Mens Wearhouse | 0.01% | 1.44x |
| Maurices | 0.03% | 1.31x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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WEBSITES
The Sleepwear Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sleepwear Shoppers audience is babyfoode.com.
| Website | Composition | Index |
| babyfoode.com | 1.51% | 21.30x |
| busytoddler.com | 1.09% | 20.94x |
| yourkidstable.com | 1.02% | 17.84x |
| hellomotherhood.com | 1.11% | 16.88x |
| americanpregnancy.org | 1.33% | 16.77x |
| babysleepsite.com | 1.38% | 16.35x |
| catchmyparty.com | 1.35% | 15.80x |
| buybuybaby.com | 1.19% | 15.40x |
| sleepingshouldbeeasy.com | 1.17% | 15.20x |
| lemonsandzest.com | 1.15% | 15.18x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.10% | 13.23x |
| Unique & Personalized Fashion | 0.13% | 12.33x |
| Bridal Fashion | 0.04% | 12.27x |
| Pet Supplies | 0.03% | 11.89x |
| Cakes & Sweets | 0.19% | 11.74x |
| Vegans & Animal Welfare | 0.06% | 10.60x |
| Party Planning & Invitations | 0.75% | 7.61x |
| Shopping Catalogs | 0.13% | 7.54x |
| Promo Codes | 0.04% | 7.42x |
| College Greek Life | 0.04% | 7.29x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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