Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 45.05% 33.25x
Personalized Gift Shoppers 40.16% 30.83x
Womens Subscription Box Shoppers 34.61% 28.68x
Shapewear & Leggings Shoppers 33.48% 27.61x
Gift Givers 32.52% 26.99x
Patriotic Party Decoration Shoppers 40.80% 26.84x
Candy Shoppers 32.11% 26.79x
Disney Vacation Planners 30.95% 26.62x
Teaching Resources Researchers 34.56% 25.45x
Involved Parents 32.65% 25.31x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Buckle.

Location Composition Index
Buckle 0.32% 1.32x
Jos A. Bank Clothiers 0.40% 1.31x
Mens Wearhouse 0.65% 1.29x
White House Black Market 0.38% 1.25x
Lane Bryant 0.07% 1.17x
Supreme 0.01% 1.13x
Uniqlo 0.02% 1.13x
Bonobos 0.09% 1.08x
Johnston and Murphy 0.37% 1.05x
The Childrens Place 0.12% 1.02x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is pajamasbuy.com.

Website Composition Index
pajamasbuy.com 1.07% 51.84x
popreal.com 2.46% 40.30x
littletikes.com 1.72% 35.38x
spirithalloween.com 4.18% 35.21x
personalizedornamentsforyou.com 1.02% 34.43x
gracobaby.com 3.33% 32.77x
spencersonline.com 2.46% 31.95x
askdrsears.com 3.42% 31.82x
charlotterusse.com 1.70% 31.64x
potterybarnkids.com 2.18% 31.60x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.29% 25.64x
Cheerleading 2.64% 24.51x
Tattoos & Costumes 0.43% 21.01x
Toys Shopping 7.21% 20.80x
Parenting & Children's Activities 5.52% 19.15x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.13% 18.37x
Beach & Intimate Wear 1.29% 17.57x
Custom Gifts 4.65% 17.02x
Decoration & Fabric 0.05% 15.54x
Hipster Clothing 0.76% 14.77x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female