Explore the Sleepwear Shoppers Audience
Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Sleepwear Shoppers audience.
INTERESTS
The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.
| Interest | Composition | Index |
| Dance Clothing Shoppers | 40.19% | 22.74x |
| Womens Subscription Box Shoppers | 34.64% | 21.41x |
| Personalized Gift Shoppers | 40.76% | 21.31x |
| Patriotic Party Decoration Shoppers | 33.21% | 21.17x |
| Gift Givers | 33.05% | 21.13x |
| Involved Parents | 32.14% | 20.33x |
| Shapewear & Leggings Shoppers | 32.91% | 20.04x |
| Parents with Kids | 28.97% | 19.76x |
| Action Figure and Collectibles Shoppers | 36.41% | 19.62x |
| Trendy Shoe Shoppers | 26.38% | 19.39x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.44x |
| Maurices | 0.02% | 1.42x |
| Mens Wearhouse | 0.02% | 1.36x |
| Victoria's Secret | 0.01% | 1.27x |
| The Childrens Place | 0.01% | 1.18x |
| Carhartt | 0.18% | 1.11x |
| Journeys | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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WEBSITES
The Sleepwear Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sleepwear Shoppers audience is rue21.com.
| Website | Composition | Index |
| rue21.com | 1.28% | 35.72x |
| fitpregnancy.com | 1.12% | 33.31x |
| rosewholesale.com | 1.85% | 33.03x |
| chasing-fireflies.com | 2.59% | 32.28x |
| milanoo.com | 1.79% | 31.91x |
| journeys.com | 2.26% | 31.86x |
| medelabreastfeedingus.com | 2.50% | 30.76x |
| aeroflowbreastpumps.com | 1.27% | 30.45x |
| maykool.com | 1.13% | 30.38x |
| similac.com | 1.42% | 29.87x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.73% | 22.99x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.54% | 20.85x |
| Toys Shopping | 2.27% | 20.14x |
| Costumes | 0.25% | 19.75x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.07% | 18.56x |
| Party Suppliers | 4.12% | 16.69x |
| Tattoos & Costumes | 0.22% | 16.66x |
| Custom Gifts | 1.65% | 15.63x |
| Parenting & Children's Activities | 2.33% | 15.35x |
| Networking Marketing | 0.70% | 15.25x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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