Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 43.64% 21.08x
Personalized Gift Shoppers 37.34% 19.54x
Patriotic Party Decoration Shoppers 36.88% 18.24x
Disney Vacation Planners 29.45% 18.14x
Womens Subscription Box Shoppers 32.34% 18.11x
Candy Shoppers 30.65% 17.80x
Shapewear & Leggings Shoppers 32.35% 17.66x
Gift Givers 29.87% 17.37x
Soap Shoppers 30.04% 16.98x
Trendy Shoe Shoppers 26.08% 16.95x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.18x
Mens Wearhouse 0.39% 1.15x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is pajamasbuy.com.

Website Composition Index
pajamasbuy.com 1.43% 71.39x
pumpstation.com 1.01% 48.56x
spirithalloween.com 6.07% 46.43x
popreal.com 2.63% 43.28x
littletikes.com 2.27% 43.17x
britax.com 1.21% 42.09x
charlotterusse.com 2.61% 41.97x
homemade-baby-food-recipes.com 1.24% 41.61x
kidswhs.com 2.03% 41.32x
spencersonline.com 3.48% 41.32x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.72% 24.32x
Cheerleading 3.13% 23.35x
Toys Shopping 8.57% 19.45x
Parenting & Children's Activities 6.63% 17.48x
Beach & Intimate Wear 1.78% 16.33x
Custom Gifts 5.53% 16.22x
Higher-End Fashion Brands 2.14% 14.30x
Unique & Personalized Fashion 3.94% 14.26x
Party Suppliers 12.77% 13.40x
Networking Marketing 2.90% 12.62x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female