Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Involved Parents.

Interest Composition Index
Involved Parents 29.46% 23.73x
Gift Givers 29.80% 23.28x
Womens Subscription Box Shoppers 31.12% 22.82x
Fathers Day Celebrators 23.06% 22.66x
Dance Clothing Shoppers 35.79% 22.60x
Mother's Day Celebrators 21.32% 22.55x
Parents with Kids 24.32% 22.10x
Big Box Shoppers 27.08% 21.25x
Personalized Gift Shoppers 33.36% 20.96x
Child Car Seat Researchers 30.63% 20.89x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 2.21x
Old Navy 0.01% 1.52x
Carhartt 0.08% 1.15x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is dollskill.com.

Website Composition Index
dollskill.com 1.15% 31.72x
healthychildren.org 2.51% 29.33x
youngliving.com 1.20% 28.57x
nyandcompany.com 1.93% 28.49x
gracobaby.com 1.53% 28.31x
babble.com 2.06% 27.88x
kidshealth.org 5.67% 27.19x
tbdress.com 1.43% 26.91x
dollartree.com 4.59% 26.22x
crocs.com 1.85% 25.49x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 0.05% 26.18x
Cheerleading 0.13% 25.51x
Hipster Clothing 0.09% 24.80x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.18% 23.72x
Toys Shopping 0.98% 21.12x
Tattoos & Costumes 0.07% 20.94x
Party Suppliers 0.90% 19.98x
Cub & Girl Scouts 0.17% 17.99x
Custom Gifts 0.36% 17.62x
Canada Shopping - General Commerce 0.77% 16.93x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female