Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Spend More Time With Family & Friends Resolution Intender.

Interest Composition Index
Spend More Time With Family & Friends Resolution Intender 17.08% 21.38x
Kids Clothing Shoppers 6.31% 20.04x
Apartment Furniture Shoppers 5.40% 19.74x
Toy Blogs Readers 12.99% 19.37x
Child Car Seat Researchers 15.61% 19.02x
Intimates Shoppers 10.23% 18.95x
Painting Hobbyist 20.97% 18.67x
Big & Tall Men 12.74% 18.60x
Coupon Researchers 11.04% 18.57x
Holiday Gift Shoppers 23.10% 18.28x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.84x
Mens Wearhouse 0.01% 1.44x
Maurices 0.03% 1.31x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is babyfoode.com.

Website Composition Index
babyfoode.com 1.51% 21.30x
busytoddler.com 1.09% 20.94x
yourkidstable.com 1.02% 17.84x
hellomotherhood.com 1.11% 16.88x
americanpregnancy.org 1.33% 16.77x
babysleepsite.com 1.38% 16.35x
catchmyparty.com 1.35% 15.80x
buybuybaby.com 1.19% 15.40x
sleepingshouldbeeasy.com 1.17% 15.20x
lemonsandzest.com 1.15% 15.18x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.10% 13.23x
Unique & Personalized Fashion 0.13% 12.33x
Bridal Fashion 0.04% 12.27x
Pet Supplies 0.03% 11.89x
Cakes & Sweets 0.19% 11.74x
Vegans & Animal Welfare 0.06% 10.60x
Party Planning & Invitations 0.75% 7.61x
Shopping Catalogs 0.13% 7.54x
Promo Codes 0.04% 7.42x
College Greek Life 0.04% 7.29x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female