Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 4.4 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 42.60% 25.78x
Personalized Gift Shoppers 40.92% 24.20x
Womens Subscription Box Shoppers 35.20% 23.78x
Patriotic Party Decoration Shoppers 38.37% 23.30x
Shapewear & Leggings Shoppers 34.25% 23.11x
Gift Givers 33.89% 22.72x
Involved Parents 32.95% 22.01x
Parents with Kids 29.85% 21.59x
Action Figure and Collectibles Shoppers 35.86% 21.54x
Photo Memory Makers 32.71% 20.79x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.48x
Journeys 0.01% 1.34x
Carhartt 0.16% 1.25x
Old Navy 0.02% 1.25x
The Childrens Place 0.01% 1.16x
Victoria's Secret 0.01% 1.02x
Mens Wearhouse 0.02% 0.96x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is popreal.com.

Website Composition Index
popreal.com 1.08% 46.61x
rue21.com 1.92% 33.76x
birthdaydirect.com 1.02% 32.54x
fitpregnancy.com 1.72% 31.20x
rosewholesale.com 2.66% 31.15x
pregnancy-info.net 1.14% 30.72x
journeys.com 3.24% 29.95x
chasing-fireflies.com 3.30% 28.92x
milanoo.com 2.30% 28.56x
maykool.com 1.48% 27.67x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.18% 26.24x
Costumes 0.43% 22.99x
Toys Shopping 3.00% 22.18x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.69% 21.68x
Tattoos & Costumes 0.34% 19.10x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 18.75x
Parenting & Children's Activities 2.83% 17.70x
Party Suppliers 6.02% 17.54x
Custom Gifts 2.23% 16.41x
Networking Marketing 0.98% 16.41x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female