Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 43.95% 44.97x
Personalized Gift Shoppers 39.23% 40.98x
Womens Subscription Box Shoppers 32.87% 38.15x
Patriotic Party Decoration Shoppers 38.33% 37.08x
Disney Vacation Planners 29.07% 36.87x
Shapewear & Leggings Shoppers 32.90% 36.79x
Candy Shoppers 31.38% 36.61x
Soap Shoppers 30.21% 34.99x
Gift Givers 32.20% 34.79x
Sweet Tooths 34.65% 34.52x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.43x
Supreme 0.02% 1.43x
Topshop 0.01% 1.37x
Jos A. Bank Clothiers 0.38% 1.35x
Mens Wearhouse 0.60% 1.33x
Buckle 0.17% 1.23x
Columbia 0.02% 1.19x
Express 0.03% 1.18x
Eddie Bauer 0.02% 1.18x
Charlotte Russe 0.04% 1.13x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is pajamasbuy.com.

Website Composition Index
pajamasbuy.com 1.29% 70.89x
popreal.com 2.71% 48.37x
pumpstation.com 1.00% 48.26x
spirithalloween.com 5.30% 47.16x
littletikes.com 2.05% 45.52x
britax.com 1.09% 44.01x
charlotterusse.com 2.27% 42.98x
spencersonline.com 3.07% 42.25x
potterybarnkids.com 2.69% 41.91x
chasing-fireflies.com 5.20% 41.71x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 1.54% 29.32x
Cheerleading 3.01% 28.33x
Toys Shopping 8.10% 23.62x
Tattoos & Costumes 0.49% 23.48x
Parenting & Children's Activities 6.40% 21.52x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.14% 20.51x
Beach & Intimate Wear 1.57% 19.96x
Custom Gifts 5.28% 19.42x
Higher-End Fashion Brands 1.95% 16.92x
Unique & Personalized Fashion 3.86% 16.63x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female