Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 4.8 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 45.48% 23.90x
Personalized Gift Shoppers 42.04% 22.96x
Womens Subscription Box Shoppers 39.25% 21.74x
Shapewear & Leggings Shoppers 37.44% 21.55x
Patriotic Party Decoration Shoppers 43.36% 20.74x
Gift Givers 39.42% 20.39x
Involved Parents 40.30% 20.12x
Action Figure and Collectibles Shoppers 36.46% 20.04x
Disney Vacation Planners 33.13% 19.43x
Pregnancy Resources Researchers 33.93% 18.96x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.24x
Carhartt 0.30% 1.20x
Free People 0.02% 1.18x
Old Navy 0.07% 1.15x
Hollister 0.04% 1.08x
The Childrens Place 0.07% 1.08x
Buckle 0.04% 1.07x
Gymboree 0.04% 1.06x
Zumiez 0.06% 1.06x
Journeys 0.08% 1.04x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is onesiebuy.com.

Website Composition Index
onesiebuy.com 1.37% 47.27x
popreal.com 1.27% 40.87x
firstresponse.com 1.09% 31.73x
rue21.com 2.52% 30.82x
spirithalloween.com 1.05% 29.98x
pregnancy-info.net 1.38% 29.59x
fitpregnancy.com 2.12% 28.72x
birthdaydirect.com 1.19% 28.28x
rosewholesale.com 3.59% 27.70x
journeys.com 4.17% 27.50x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.35% 20.70x
Costumes 0.61% 19.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.84% 17.28x
Toys Shopping 3.75% 16.95x
Parenting & Children's Activities 2.78% 15.30x
Tattoos & Costumes 0.39% 15.29x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 14.77x
Party Suppliers 6.93% 14.05x
Networking Marketing 1.26% 13.89x
Beach & Intimate Wear 0.45% 13.84x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female