Dstillery Audiences

SLEEPWEAR SHOPPERS

Audience Size: 4.7 Million Devices

Explore the Sleepwear Shoppers Audience

Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Sleepwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleepwear Shoppers audience is Dance Clothing Shoppers.

Interest Composition Index
Dance Clothing Shoppers 46.08% 29.50x
Personalized Gift Shoppers 43.41% 27.72x
Womens Subscription Box Shoppers 37.16% 26.36x
Patriotic Party Decoration Shoppers 38.69% 25.41x
Gift Givers 33.37% 24.88x
Shapewear & Leggings Shoppers 36.08% 24.38x
Involved Parents 35.07% 23.91x
Disney Vacation Planners 31.73% 23.88x
Candy Shoppers 33.05% 23.43x
Trendy Shoe Shoppers 29.44% 23.29x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is Buckle.

Location Composition Index
Buckle 0.39% 1.49x
White House Black Market 0.45% 1.36x
Jos A. Bank Clothiers 0.34% 1.34x
Mens Wearhouse 0.55% 1.28x
Bonobos 0.09% 1.14x
Johnston and Murphy 0.59% 1.14x
Dressbarn 0.05% 1.10x
Columbia 0.01% 1.05x
Journeys 0.05% 1.04x
Free People 0.02% 1.03x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sleepwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sleepwear Shoppers audience is onesiebuy.com.

Website Composition Index
onesiebuy.com 1.13% 49.73x
popreal.com 1.57% 43.17x
spirithalloween.com 2.05% 36.64x
firstresponse.com 1.67% 36.56x
rue21.com 3.94% 35.79x
spencersonline.com 1.29% 34.61x
pregnancy-info.net 2.09% 34.15x
fitpregnancy.com 3.27% 33.16x
stlouischildrens.org 1.01% 32.71x
askdrsears.com 1.76% 32.55x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Costumes.

Content Affinity Composition Index
Costumes 0.79% 20.56x
Cheerleading 1.65% 20.26x
Toys Shopping 4.40% 18.25x
Parenting & Children's Activities 3.12% 17.16x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.92% 17.05x
Beach & Intimate Wear 0.65% 15.37x
Custom Gifts 2.83% 14.76x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.24% 14.64x
Decoration & Fabric 0.03% 14.24x
Party Suppliers 8.51% 13.91x
Composition Percentage: The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female