Explore the Sleepwear Shoppers Audience
Below you'll find more information about the Sleepwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sleepwear Shoppers audience.
INTERESTS
The Sleepwear Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleepwear Shoppers audience is Involved Parents.
| Interest | Composition | Index |
| Involved Parents | 29.46% | 23.73x |
| Gift Givers | 29.80% | 23.28x |
| Womens Subscription Box Shoppers | 31.12% | 22.82x |
| Fathers Day Celebrators | 23.06% | 22.66x |
| Dance Clothing Shoppers | 35.79% | 22.60x |
| Mother's Day Celebrators | 21.32% | 22.55x |
| Parents with Kids | 24.32% | 22.10x |
| Big Box Shoppers | 27.08% | 21.25x |
| Personalized Gift Shoppers | 33.36% | 20.96x |
| Child Car Seat Researchers | 30.63% | 20.89x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Interest attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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APPAREL RETAILERS
The Sleepwear Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleepwear Shoppers audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.01% | 2.21x |
| Old Navy | 0.01% | 1.52x |
| Carhartt | 0.08% | 1.15x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Location attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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WEBSITES
The Sleepwear Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sleepwear Shoppers audience is dollskill.com.
| Website | Composition | Index |
| dollskill.com | 1.15% | 31.72x |
| healthychildren.org | 2.51% | 29.33x |
| youngliving.com | 1.20% | 28.57x |
| nyandcompany.com | 1.93% | 28.49x |
| gracobaby.com | 1.53% | 28.31x |
| babble.com | 2.06% | 27.88x |
| kidshealth.org | 5.67% | 27.19x |
| tbdress.com | 1.43% | 26.91x |
| dollartree.com | 4.59% | 26.22x |
| crocs.com | 1.85% | 25.49x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Web attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleepwear Shoppers audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.05% | 26.18x |
| Cheerleading | 0.13% | 25.51x |
| Hipster Clothing | 0.09% | 24.80x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.18% | 23.72x |
| Toys Shopping | 0.98% | 21.12x |
| Tattoos & Costumes | 0.07% | 20.94x |
| Party Suppliers | 0.90% | 19.98x |
| Cub & Girl Scouts | 0.17% | 17.99x |
| Custom Gifts | 0.36% | 17.62x |
| Canada Shopping - General Commerce | 0.77% | 16.93x |
Composition Percentage:
The overlap percentage between the Sleepwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Sleepwear Shoppers audience to the internet population.
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DEMOGRAPHICS
The Sleepwear Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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