Explore the Small Business Opportunity Researchers Audience
Below you'll find more information about the Small Business Opportunity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Small Business Opportunity Researchers audience.
INTERESTS
The Small Business Opportunity Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Small Business Opportunity Researchers audience is Financial News Readers.
| Interest | Composition | Index |
| Financial News Readers | 25.66% | 42.32x |
| Retirement Financial Account Researchers | 35.03% | 40.00x |
| Business News Readers | 34.19% | 38.92x |
| Personal Stock Portfolio Managers | 29.25% | 36.60x |
| Readers of Bengali Content | 27.05% | 36.55x |
| Career Focused Individuals | 20.74% | 36.29x |
| Executive Travelers | 20.75% | 36.19x |
| Unemployment Benefit Researchers | 29.60% | 36.14x |
| Small Business COVID-19 Relief Researchers | 21.51% | 35.71x |
| Executive and C-Suite | 20.66% | 35.53x |
Composition Percentage:
The overlap percentage between the Small Business Opportunity Researchers audience and the Interest attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
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APPAREL RETAILERS
The Small Business Opportunity Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Small Business Opportunity Researchers audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.01% | 2.11x |
| Chicos | 0.02% | 1.53x |
| White House Black Market | 0.02% | 1.45x |
| Forever 21 | 0.01% | 1.37x |
| Hollister | 0.01% | 1.33x |
| LOFT | 0.02% | 1.30x |
| Aeropostale | 0.02% | 1.29x |
| Lane Bryant | 0.01% | 1.26x |
| Talbots | 0.01% | 1.24x |
| Buckle | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Small Business Opportunity Researchers audience and the Location attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
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WEBSITES
The Small Business Opportunity Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Small Business Opportunity Researchers audience is nairametrics.com.
| Website | Composition | Index |
| nairametrics.com | 1.94% | 47.26x |
| sohh.com | 5.31% | 44.41x |
| investedwallet.com | 1.90% | 39.94x |
| ratehub.ca | 1.28% | 37.77x |
| onsmash.com | 2.37% | 35.67x |
| moneylifewax.com | 1.22% | 34.06x |
| housingwire.com | 1.47% | 33.63x |
| myfederalretirement.com | 4.84% | 33.07x |
| parentportfolio.com | 5.09% | 32.71x |
| awealthofcommonsense.com | 2.76% | 32.03x |
Composition Percentage:
The overlap percentage between the Small Business Opportunity Researchers audience and the Web attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Small Business Opportunity Researchers audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.49% | 27.06x |
| Learning & Development Products | 0.16% | 25.41x |
| Mining & Natural Resources | 0.16% | 23.56x |
| African-American Hair | 0.23% | 19.50x |
| Canada Tax and Finance Research Cluster | 0.70% | 19.02x |
| Finance & Accounting Cluster | 6.72% | 18.60x |
| Small Business Resources | 30.41% | 18.40x |
| Farming & Agriculture | 0.35% | 16.09x |
| Human Resources & Employee Management | 0.14% | 16.00x |
| Marketing Professionals | 0.13% | 15.88x |
Composition Percentage:
The overlap percentage between the Small Business Opportunity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
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DEMOGRAPHICS
The Small Business Opportunity Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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