Dstillery Audiences

SMALL BUSINESS OPPORTUNITY RESEARCHERS

Audience Size: 1.1 Million Devices

Explore the Small Business Opportunity Researchers Audience

Below you'll find more information about the Small Business Opportunity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Small Business Opportunity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Opportunity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Opportunity Researchers audience is Financial News Readers.

Interest Composition Index
Financial News Readers 25.66% 42.32x
Retirement Financial Account Researchers 35.03% 40.00x
Business News Readers 34.19% 38.92x
Personal Stock Portfolio Managers 29.25% 36.60x
Readers of Bengali Content 27.05% 36.55x
Career Focused Individuals 20.74% 36.29x
Executive Travelers 20.75% 36.19x
Unemployment Benefit Researchers 29.60% 36.14x
Small Business COVID-19 Relief Researchers 21.51% 35.71x
Executive and C-Suite 20.66% 35.53x
Composition Percentage: The overlap percentage between the Small Business Opportunity Researchers audience and the Interest attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Opportunity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Opportunity Researchers audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 2.11x
Chicos 0.02% 1.53x
White House Black Market 0.02% 1.45x
Forever 21 0.01% 1.37x
Hollister 0.01% 1.33x
LOFT 0.02% 1.30x
Aeropostale 0.02% 1.29x
Lane Bryant 0.01% 1.26x
Talbots 0.01% 1.24x
Buckle 0.01% 1.08x
Composition Percentage: The overlap percentage between the Small Business Opportunity Researchers audience and the Location attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Opportunity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Opportunity Researchers audience is nairametrics.com.

Website Composition Index
nairametrics.com 1.94% 47.26x
sohh.com 5.31% 44.41x
investedwallet.com 1.90% 39.94x
ratehub.ca 1.28% 37.77x
onsmash.com 2.37% 35.67x
moneylifewax.com 1.22% 34.06x
housingwire.com 1.47% 33.63x
myfederalretirement.com 4.84% 33.07x
parentportfolio.com 5.09% 32.71x
awealthofcommonsense.com 2.76% 32.03x
Composition Percentage: The overlap percentage between the Small Business Opportunity Researchers audience and the Web attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Opportunity Researchers audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.49% 27.06x
Learning & Development Products 0.16% 25.41x
Mining & Natural Resources 0.16% 23.56x
African-American Hair 0.23% 19.50x
Canada Tax and Finance Research Cluster 0.70% 19.02x
Finance & Accounting Cluster 6.72% 18.60x
Small Business Resources 30.41% 18.40x
Farming & Agriculture 0.35% 16.09x
Human Resources & Employee Management 0.14% 16.00x
Marketing Professionals 0.13% 15.88x
Composition Percentage: The overlap percentage between the Small Business Opportunity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Opportunity Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male