Dstillery Audiences

SMALL BUSINESS OPPORTUNITY RESEARCHERS

Audience Size: 467.5 Thousand Devices

Explore the Small Business Opportunity Researchers Audience

Below you'll find more information about the Small Business Opportunity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 467.5 thousand unique devices whose actions qualify for the Small Business Opportunity Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Opportunity Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Opportunity Researchers audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 21.61% 62.18x
Executive Travelers 12.18% 58.69x
Women’s Lifestyle Blogs Researchers 15.27% 58.57x
Work Comes First Travelers 6.20% 55.06x
Identity Theft Protection Researchers 33.27% 53.00x
Unemployment Benefit Researchers 22.99% 52.10x
Business News Readers 37.99% 49.27x
Mens Fitness Publication Readers 20.70% 45.21x
Men's Health Researchers 19.15% 45.15x
Personal Stock Portfolio Managers 35.23% 44.72x
Composition Percentage: The overlap percentage between the Small Business Opportunity Researchers audience and the Interest attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Opportunity Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Opportunity Researchers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 4.13x
White House Black Market 0.02% 2.74x
LOFT 0.01% 2.10x
Buckle 0.02% 1.95x
Chicos 0.01% 1.73x
Gymboree 0.02% 1.44x
Journeys 0.02% 1.42x
Express 0.01% 1.36x
Aeropostale 0.01% 1.31x
Maurices 0.03% 1.27x
Composition Percentage: The overlap percentage between the Small Business Opportunity Researchers audience and the Location attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Opportunity Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Opportunity Researchers audience is ratehub.ca.

Website Composition Index
ratehub.ca 1.46% 99.99x
nairametrics.com 1.37% 80.65x
fingerlakes1.com 2.72% 68.59x
moneylifewax.com 1.32% 66.20x
investedwallet.com 2.04% 61.34x
sohh.com 3.96% 60.66x
parentportfolio.com 6.31% 58.04x
moneysense.ca 1.08% 57.30x
nowtoronto.com 1.49% 56.83x
caribjournal.com 1.66% 52.55x
Composition Percentage: The overlap percentage between the Small Business Opportunity Researchers audience and the Web attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Opportunity Researchers audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 0.99% 34.96x
Work Productivity 0.52% 31.04x
Canada Consumer Product Cluster 1.11% 28.38x
Small Business Resources 19.28% 28.06x
Farming & Agriculture 0.27% 23.21x
South Africa News Cluster 1.45% 23.02x
Finance & Accounting Cluster 5.86% 22.66x
Canada Culture and Tourism 4.10% 22.30x
Canadian Lifestyle 2.20% 21.36x
Diet & Weight Loss 0.45% 20.94x
Composition Percentage: The overlap percentage between the Small Business Opportunity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Opportunity Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male