Explore the Small Business Opportunity Researchers Audience
Below you'll find more information about the Small Business Opportunity Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 467.5 thousand unique devices whose actions qualify for the Small Business Opportunity Researchers audience.
INTERESTS
The Small Business Opportunity Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Small Business Opportunity Researchers audience is Retirement Financial Account Researchers.
| Interest | Composition | Index |
| Retirement Financial Account Researchers | 21.61% | 62.18x |
| Executive Travelers | 12.18% | 58.69x |
| Women’s Lifestyle Blogs Researchers | 15.27% | 58.57x |
| Work Comes First Travelers | 6.20% | 55.06x |
| Identity Theft Protection Researchers | 33.27% | 53.00x |
| Unemployment Benefit Researchers | 22.99% | 52.10x |
| Business News Readers | 37.99% | 49.27x |
| Mens Fitness Publication Readers | 20.70% | 45.21x |
| Men's Health Researchers | 19.15% | 45.15x |
| Personal Stock Portfolio Managers | 35.23% | 44.72x |
Composition Percentage:
The overlap percentage between the Small Business Opportunity Researchers audience and the Interest attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
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APPAREL RETAILERS
The Small Business Opportunity Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Small Business Opportunity Researchers audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 4.13x |
| White House Black Market | 0.02% | 2.74x |
| LOFT | 0.01% | 2.10x |
| Buckle | 0.02% | 1.95x |
| Chicos | 0.01% | 1.73x |
| Gymboree | 0.02% | 1.44x |
| Journeys | 0.02% | 1.42x |
| Express | 0.01% | 1.36x |
| Aeropostale | 0.01% | 1.31x |
| Maurices | 0.03% | 1.27x |
Composition Percentage:
The overlap percentage between the Small Business Opportunity Researchers audience and the Location attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
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WEBSITES
The Small Business Opportunity Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Small Business Opportunity Researchers audience is ratehub.ca.
| Website | Composition | Index |
| ratehub.ca | 1.46% | 99.99x |
| nairametrics.com | 1.37% | 80.65x |
| fingerlakes1.com | 2.72% | 68.59x |
| moneylifewax.com | 1.32% | 66.20x |
| investedwallet.com | 2.04% | 61.34x |
| sohh.com | 3.96% | 60.66x |
| parentportfolio.com | 6.31% | 58.04x |
| moneysense.ca | 1.08% | 57.30x |
| nowtoronto.com | 1.49% | 56.83x |
| caribjournal.com | 1.66% | 52.55x |
Composition Percentage:
The overlap percentage between the Small Business Opportunity Researchers audience and the Web attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Small Business Opportunity Researchers audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 0.99% | 34.96x |
| Work Productivity | 0.52% | 31.04x |
| Canada Consumer Product Cluster | 1.11% | 28.38x |
| Small Business Resources | 19.28% | 28.06x |
| Farming & Agriculture | 0.27% | 23.21x |
| South Africa News Cluster | 1.45% | 23.02x |
| Finance & Accounting Cluster | 5.86% | 22.66x |
| Canada Culture and Tourism | 4.10% | 22.30x |
| Canadian Lifestyle | 2.20% | 21.36x |
| Diet & Weight Loss | 0.45% | 20.94x |
Composition Percentage:
The overlap percentage between the Small Business Opportunity Researchers audience and the Content Affinity attribute.
Index: A comparison of the Small Business Opportunity Researchers audience to the internet population.
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DEMOGRAPHICS
The Small Business Opportunity Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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