Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Product Manuals Researchers.

Interest Composition Index
Product Manuals Researchers 32.50% 39.76x
Sony Fans 37.52% 39.37x
Model Aircraft and Rocket Hobbyists 33.26% 37.05x
Home Networking Researchers 36.22% 36.23x
Power Tools Shoppers 29.69% 35.35x
Internet Speed Testers 31.52% 35.28x
Ink & Toner Shoppers 34.14% 35.18x
Kitchen Stove Shoppers 28.05% 34.65x
Light Bulb Shoppers 28.87% 34.63x
Electronics Shoppers 29.51% 32.91x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Talbots.

Location Composition Index
Talbots 0.04% 1.40x
Jos A. Bank Clothiers 0.30% 1.37x
Chicos 0.05% 1.35x
Johnston and Murphy 0.09% 1.33x
Gymboree 0.02% 1.32x
Bonobos 0.04% 1.30x
LOFT 0.06% 1.27x
Columbia 0.01% 1.26x
Patagonia 0.02% 1.19x
Banana Republic 0.03% 1.19x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is smarthome.com.

Website Composition Index
smarthome.com 1.72% 85.30x
leviton.com 3.25% 56.34x
intermatic.com 1.55% 54.13x
pegasuslighting.com 1.29% 53.04x
digikey.com 6.91% 51.11x
northshorecommercialdoor.com 1.03% 50.37x
acwholesalers.com 2.79% 48.61x
tomsitpro.com 1.04% 47.60x
rheem.com 1.71% 47.19x
accessories4less.com 1.01% 47.13x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 3.34% 32.22x
Lighting & Power 5.39% 28.44x
Home Improvement Contractor 3.03% 27.23x
Handyman Tools 0.05% 23.93x
Robotics 2.57% 22.60x
Telescopes 1.89% 22.29x
Computer Printers 1.09% 19.42x
Rural Living 0.18% 19.41x
Environmentally Friendly Cars 0.15% 19.33x
Home Remodeling 4.17% 19.06x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male