Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 38.77% 21.70x
Product Manuals Researchers 36.71% 21.18x
Home Networking Researchers 36.75% 20.71x
Ink & Toner Shoppers 34.07% 19.84x
Power Tools Shoppers 30.16% 19.00x
Kitchen Appliance Shoppers 29.48% 18.74x
Hardware Shoppers 25.74% 18.57x
Light Bulb Shoppers 31.61% 18.51x
Flooring Shoppers 28.25% 18.49x
Contractors & Construction Professionals 27.85% 18.38x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.22x
Supreme 0.00% 1.20x
REI 0.02% 1.17x
LOFT 0.04% 1.14x
LL Bean 0.01% 1.13x
Columbia 0.01% 1.12x
Lorna Jane 0.01% 1.11x
Intermix 0.01% 1.11x
Lululemon 0.05% 1.09x
Eddie Bauer 0.01% 1.08x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is smarthome.com.

Website Composition Index
smarthome.com 2.09% 84.90x
leviton.com 3.21% 58.31x
intermatic.com 1.56% 55.11x
expeditionportal.com 1.02% 54.86x
pegasuslighting.com 1.86% 52.23x
digikey.com 8.58% 49.99x
northshorecommercialdoor.com 1.46% 48.76x
electricbargainstores.com 1.14% 48.42x
chamberlain.com 1.64% 47.14x
legrand.us 4.25% 46.84x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 3.98% 26.33x
Lighting & Power 6.12% 23.00x
Home Improvement Contractor 4.44% 20.58x
Robotics 2.78% 18.24x
Telescopes 2.19% 16.99x
Handyman Tools 0.06% 16.67x
Home Remodeling 4.64% 15.97x
Environmentally Friendly Cars 0.15% 15.96x
Computer Printers 1.33% 15.90x
Electrical Engineering 7.59% 15.78x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male