Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 3 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 21.99% 11.73x
Sony Fans 21.99% 11.43x
Web Conferences and Remote Workers 19.96% 10.78x
Ink & Toner Shoppers 18.33% 9.85x
Product Manuals Researchers 16.02% 9.53x
Professional Sound Products Researchers 17.53% 9.44x
Power Tools Shoppers 17.20% 9.35x
Insurance Professionals 20.45% 9.15x
Model Aircraft and Rocket Hobbyists 22.27% 8.89x
Venture Capitalists 15.47% 8.76x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Gap.

Location Composition Index
Gap 0.01% 1.53x
Mens Wearhouse 0.01% 1.29x
The Childrens Place 0.01% 1.29x
Chicos 0.01% 1.19x
Old Navy 0.02% 1.13x
Victoria's Secret 0.01% 1.07x
Maurices 0.01% 1.01x
Carhartt 0.12% 0.94x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is mouser.com.

Website Composition Index
mouser.com 1.58% 20.08x
engineeringtoolbox.com 1.74% 16.21x
westmarine.com 1.22% 15.83x
netgear.com 4.00% 14.44x
tivocommunity.com 1.02% 13.92x
constructionprotips.com 1.45% 13.70x
manualzz.com 1.06% 13.53x
avsforum.com 5.73% 13.45x
linuxconfig.org 1.46% 13.43x
techgenix.com 1.27% 13.15x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.39% 17.94x
Lighting & Power 0.94% 15.09x
Home Improvement Contractor 0.04% 14.28x
Electrical Engineering 1.14% 12.37x
Professional Audio Visual 0.15% 11.56x
Computer Printers 0.09% 11.07x
Robotics 0.33% 10.63x
Engineering 1.14% 10.11x
Amateur Radios 1.01% 9.85x
Machines & Industrial Supplies 0.95% 9.75x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male