Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 4.1 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 35.13% 23.80x
Home Networking Researchers 32.47% 22.55x
Product Manuals Researchers 29.21% 22.28x
Ink & Toner Shoppers 29.45% 22.11x
Internet Speed Testers 30.44% 21.82x
Power Tools Shoppers 27.58% 20.99x
Model Aircraft and Rocket Hobbyists 33.25% 20.47x
Kitchen Stove Shoppers 24.20% 20.04x
Professional Sound Products Researchers 25.39% 19.33x
Kitchen Appliance Shoppers 23.50% 19.29x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.49x
Ann Taylor 0.01% 1.47x
REI 0.01% 1.42x
Eddie Bauer 0.02% 1.41x
Talbots 0.03% 1.37x
Brooks Brothers 0.02% 1.35x
Armani 0.02% 1.32x
Lululemon 0.03% 1.31x
Madewell 0.02% 1.27x
Zara 0.02% 1.25x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is intermatic.com.

Website Composition Index
intermatic.com 1.01% 35.11x
leviton.com 2.06% 35.08x
digikey.com 3.18% 32.27x
legrand.us 3.04% 27.23x
apc.com 1.82% 27.12x
vmware.com 1.06% 26.72x
harborfreight.com 2.80% 25.29x
kwikset.com 1.43% 25.20x
rainbird.com 1.27% 24.82x
communities.vmware.com 2.04% 24.33x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 1.89% 24.46x
Lighting & Power 3.43% 22.81x
Home Improvement Contractor 1.02% 21.39x
Handyman Tools 0.02% 17.52x
Robotics 1.42% 17.44x
Telescopes 0.95% 15.98x
Environmentally Friendly Cars 0.06% 15.83x
Electrical Engineering 4.38% 15.51x
ISPs & Local Services 0.03% 15.15x
Home Remodeling 2.36% 14.99x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male