Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 40.31% 25.26x
Product Manuals Researchers 34.14% 24.32x
Internet Speed Testers 33.71% 23.67x
Ink & Toner Shoppers 34.99% 23.28x
Model Aircraft and Rocket Hobbyists 34.61% 23.07x
Kitchen Stove Shoppers 29.52% 22.26x
Power Tools Shoppers 31.31% 21.78x
Home Networking Researchers 35.03% 21.73x
Automotive Service Professionals 28.76% 21.40x
Light Bulb Shoppers 30.99% 21.05x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.43% 1.45x
Topshop 0.02% 1.35x
Johnston and Murphy 0.18% 1.29x
Free People 0.04% 1.28x
Patagonia 0.02% 1.26x
Columbia 0.02% 1.26x
Ralph Lauren 0.02% 1.21x
H&M 0.09% 1.19x
Mens Wearhouse 0.58% 1.18x
Brooks Brothers 0.05% 1.17x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is smarthome.com.

Website Composition Index
smarthome.com 1.42% 80.66x
leviton.com 3.12% 50.90x
intermatic.com 1.54% 50.62x
pegasuslighting.com 1.03% 49.40x
digikey.com 6.16% 48.46x
acwholesalers.com 2.27% 46.58x
tenforums.com 2.35% 45.98x
rheem.com 1.38% 45.02x
redmondmag.com 1.13% 43.42x
legrand.us 4.22% 43.36x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 2.25% 30.34x
Lighting & Power 4.21% 25.87x
Home Improvement Contractor 3.15% 23.03x
Handyman Tools 0.05% 20.31x
Robotics 2.48% 18.82x
Electrical Engineering 5.22% 18.50x
Telescopes 2.13% 18.48x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.44% 18.08x
Computer Printers 0.56% 17.72x
Home Remodeling 3.94% 16.32x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male