Explore the Smart Home Product Researchers Audience
Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Smart Home Product Researchers audience.
INTERESTS
The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.
| Interest | Composition | Index |
| Sony Fans | 35.91% | 21.04x |
| Product Manuals Researchers | 34.51% | 20.07x |
| Home Networking Researchers | 35.80% | 19.39x |
| Ink & Toner Shoppers | 33.65% | 18.57x |
| Power Tools Shoppers | 31.12% | 17.92x |
| Kitchen Stove Shoppers | 29.00% | 17.79x |
| Kitchen Appliance Shoppers | 30.00% | 17.78x |
| Flooring Shoppers | 26.71% | 17.59x |
| Hardware Shoppers | 25.31% | 17.46x |
| Light Bulb Shoppers | 29.14% | 17.38x |
Composition Percentage:
The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
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APPAREL RETAILERS
The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.34x |
| Chicos | 0.05% | 1.33x |
| Intermix | 0.01% | 1.32x |
| Tommy Bahama | 0.03% | 1.29x |
| J. Crew | 0.04% | 1.27x |
| Jos A. Bank Clothiers | 0.18% | 1.25x |
| LL Bean | 0.01% | 1.23x |
| Ralph Lauren | 0.01% | 1.22x |
| Brooks Brothers | 0.04% | 1.22x |
| Talbots | 0.06% | 1.20x |
Composition Percentage:
The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
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WEBSITES
The Smart Home Product Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smart Home Product Researchers audience is smarthome.com.
| Website | Composition | Index |
| smarthome.com | 1.67% | 50.27x |
| leviton.com | 2.96% | 35.28x |
| intermatic.com | 1.41% | 34.43x |
| digikey.com | 6.99% | 31.73x |
| pegasuslighting.com | 1.42% | 31.51x |
| soundandvision.com | 1.07% | 30.22x |
| northshorecommercialdoor.com | 1.14% | 29.89x |
| garagejournal.com | 1.21% | 28.88x |
| legrand.us | 3.88% | 28.79x |
| acwholesalers.com | 3.08% | 28.71x |
Composition Percentage:
The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 3.32% | 25.37x |
| Lighting & Power | 5.09% | 21.87x |
| Home Improvement Contractor | 3.28% | 20.80x |
| Robotics | 2.46% | 17.82x |
| Handyman Tools | 0.05% | 17.46x |
| Telescopes | 1.86% | 17.45x |
| Environmentally Friendly Cars | 0.13% | 15.94x |
| Home Remodeling | 4.04% | 15.68x |
| Computer Printers | 1.12% | 15.48x |
| Amateur Radios | 4.88% | 15.41x |
Composition Percentage:
The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
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DEMOGRAPHICS
The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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