Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 21.14% 12.22x
Sony Fans 19.22% 10.95x
PC Users 22.18% 10.13x
Web Conferences and Remote Workers 15.08% 9.69x
Professional Sound Products Researchers 14.53% 8.86x
Product Manuals Researchers 12.68% 8.67x
Laptop Researchers 11.65% 8.65x
Model Aircraft and Rocket Hobbyists 18.83% 8.27x
Venture Capitalists 12.54% 8.25x
Ink & Toner Shoppers 12.70% 8.22x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.05x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is netgear.com.

Website Composition Index
netgear.com 1.19% 17.13x
avsforum.com 4.79% 15.68x
techonthenet.com 1.96% 13.38x
techhive.com 6.72% 13.19x
xspdf.com 1.57% 12.64x
linuxconfig.org 1.06% 12.55x
whatismyip.com 2.08% 12.52x
greenbuildingadvisor.com 1.34% 11.42x
avforums.com 2.21% 11.42x
linuxize.com 2.03% 11.15x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.05% 15.52x
Lighting & Power 0.17% 12.90x
Robotics 0.06% 11.61x
Amateur Radios 0.15% 9.69x
Machines & Industrial Supplies 0.21% 9.53x
Engineering 0.28% 9.29x
Professional Audio Visual 0.03% 9.21x
Bathrooms & Plumbing 0.08% 9.02x
Canadian Construction & Renovation Research Cluster 0.02% 8.81x
Holiday Gifts 0.02% 8.55x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male