Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Home Networking Researchers.

Interest Composition Index
Home Networking Researchers 21.19% 12.68x
Sony Fans 20.98% 12.00x
Web Conferences and Remote Workers 18.19% 11.17x
Ink & Toner Shoppers 15.03% 9.89x
Product Manuals Researchers 13.21% 9.60x
Professional Sound Products Researchers 15.42% 9.59x
Power Tools Shoppers 13.91% 9.52x
Insurance Professionals 17.69% 9.38x
Venture Capitalists 14.93% 9.22x
Laptop Researchers 12.25% 9.18x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.82x
Gap 0.01% 1.79x
Banana Republic 0.01% 1.55x
Express 0.01% 1.41x
Journeys 0.02% 1.37x
Chicos 0.01% 1.34x
Victoria's Secret 0.02% 1.34x
Mens Wearhouse 0.01% 1.20x
Old Navy 0.02% 1.14x
Maurices 0.01% 1.06x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is netgear.com.

Website Composition Index
netgear.com 2.90% 15.68x
avsforum.com 4.39% 14.35x
linuxconfig.org 1.09% 14.35x
extendoffice.com 1.64% 13.63x
techonthenet.com 2.59% 12.89x
linuxhint.com 1.00% 12.72x
linuxize.com 1.65% 12.42x
techhive.com 7.10% 12.13x
whatismyip.com 2.40% 12.06x
appleinsider.com 2.03% 11.90x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.02% 15.42x
Electronic Cabling 0.19% 15.35x
Lighting & Power 0.46% 12.71x
Electrical Engineering 0.62% 10.57x
Computer Printers 0.04% 9.63x
Machines & Industrial Supplies 0.53% 9.40x
Engineering 0.63% 9.36x
Robotics 0.15% 8.97x
Amateur Radios 0.48% 8.90x
Bathrooms & Plumbing 0.26% 8.88x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male