Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 4.7 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 33.83% 18.50x
Product Manuals Researchers 26.89% 17.34x
Home Networking Researchers 31.38% 17.27x
Internet Speed Testers 31.60% 16.42x
Power Tools Shoppers 25.99% 16.18x
Ink & Toner Shoppers 31.41% 15.85x
Model Aircraft and Rocket Hobbyists 31.53% 15.84x
Kitchen Stove Shoppers 23.23% 15.02x
Automotive Service Professionals 25.40% 14.90x
Light Bulb Shoppers 22.98% 14.53x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.52x
REI 0.02% 1.52x
Patagonia 0.01% 1.48x
The North Face 0.02% 1.38x
Ann Taylor 0.02% 1.37x
Madewell 0.03% 1.32x
Jos A. Bank Clothiers 0.04% 1.23x
Talbots 0.03% 1.21x
Eddie Bauer 0.02% 1.19x
Tommy Bahama 0.01% 1.18x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is leviton.com.

Website Composition Index
leviton.com 2.16% 33.44x
intermatic.com 1.04% 33.37x
digikey.com 3.16% 30.80x
legrand.us 3.14% 27.38x
apc.com 1.86% 25.51x
communities.vmware.com 2.08% 23.88x
harborfreight.com 2.48% 23.66x
kwikset.com 1.44% 23.46x
rainbird.com 1.20% 23.40x
petri.com 1.14% 22.06x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 1.52% 21.33x
Lighting & Power 2.91% 19.50x
Home Improvement Contractor 0.79% 18.32x
Handyman Tools 0.02% 15.75x
Robotics 1.16% 15.28x
Electrical Engineering 3.55% 14.55x
Telescopes 0.84% 13.58x
Environmentally Friendly Cars 0.05% 13.37x
ISPs & Local Services 0.02% 13.05x
Home Remodeling 2.00% 12.97x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male