Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 37.86% 20.14x
Home Networking Researchers 37.40% 19.22x
Ink & Toner Shoppers 34.13% 18.52x
Light Bulb Shoppers 30.97% 17.63x
Hardware Shoppers 25.67% 17.59x
Kitchen Appliance Shoppers 32.23% 17.50x
Flooring Shoppers 28.90% 17.37x
Telecom Industry 25.55% 17.20x
Contractors & Construction Professionals 27.24% 17.11x
Spa and Pool Owners 27.69% 16.83x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.52x
Tommy Bahama 0.02% 1.28x
Eddie Bauer 0.01% 1.27x
Kate Spade 0.02% 1.21x
Chicos 0.04% 1.17x
Patagonia 0.01% 1.11x
Ralph Lauren 0.01% 1.11x
REI 0.01% 1.10x
Madewell 0.01% 1.10x
Carhartt 0.16% 1.10x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is iautomate.com.

Website Composition Index
iautomate.com 0.02% 66.57x
gadgetshack.com 0.03% 63.84x
icc.com 0.03% 62.24x
surveillance-video.com 0.07% 62.07x
tecnec.com 0.02% 60.97x
smarthome.com 1.72% 60.56x
solidapollo.com 0.09% 60.47x
zwaveproducts.com 0.40% 59.41x
linear-access-controls.com 0.02% 59.16x
silabs.com 0.06% 58.29x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 4.11% 24.83x
Lighting & Power 6.11% 21.66x
Home Improvement Contractor 4.82% 19.19x
Robotics 2.85% 17.72x
Telescopes 2.15% 15.79x
Rural Living 0.25% 15.34x
Environmentally Friendly Cars 0.14% 15.30x
Home Remodeling 4.64% 15.14x
Professional Audio Visual 0.98% 15.03x
Amateur Radios 5.05% 14.97x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999