Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 4 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 27.10% 16.04x
Home Networking Researchers 26.11% 15.69x
Product Manuals Researchers 21.98% 14.72x
Ink & Toner Shoppers 24.34% 14.14x
Web Conferences and Remote Workers 26.66% 13.81x
Power Tools Shoppers 21.81% 13.72x
Kitchen Stove Shoppers 17.98% 13.13x
Professional Sound Products Researchers 21.79% 12.92x
Model Aircraft and Rocket Hobbyists 27.41% 12.86x
Plumbers 19.93% 12.58x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.20x
Old Navy 0.01% 1.16x
Victoria's Secret 0.01% 1.06x
Mens Wearhouse 0.01% 0.76x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is leviton.com.

Website Composition Index
leviton.com 1.27% 32.81x
digikey.com 1.63% 29.99x
communities.vmware.com 1.17% 28.16x
apc.com 1.09% 27.77x
legrand.us 1.79% 26.35x
mouser.com 3.03% 23.63x
hubbell.com 1.52% 21.75x
te.com 1.00% 21.14x
coleparmer.com 1.01% 19.12x
westmarine.com 2.64% 18.51x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 0.86% 22.26x
Home Improvement Contractor 0.16% 19.71x
Lighting & Power 1.88% 19.38x
Electrical Engineering 2.22% 14.98x
Barcode Site & App Users 0.03% 14.90x
Robotics 0.69% 14.82x
Home Remodeling 1.38% 13.86x
Computer Printers 0.24% 13.46x
Amateur Radios 2.34% 13.44x
Engineering 2.37% 13.39x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male