Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 4 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 37.26% 24.55x
Product Manuals Researchers 31.55% 23.17x
Internet Speed Testers 31.88% 22.92x
Ink & Toner Shoppers 32.37% 22.85x
Home Networking Researchers 34.94% 22.77x
Power Tools Shoppers 30.55% 21.84x
Model Aircraft and Rocket Hobbyists 36.08% 21.62x
Kitchen Stove Shoppers 26.99% 21.24x
Light Bulb Shoppers 28.33% 20.63x
Kitchen Appliance Shoppers 27.02% 20.19x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.10% 1.51x
Jos A. Bank Clothiers 0.32% 1.48x
White House Black Market 0.40% 1.41x
Patagonia 0.01% 1.35x
Mens Wearhouse 0.48% 1.31x
Johnston and Murphy 0.57% 1.29x
Club Monaco 0.01% 1.24x
Armani 0.03% 1.22x
Columbia 0.01% 1.18x
Buckle 0.26% 1.16x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is leviton.com.

Website Composition Index
leviton.com 2.26% 36.74x
intermatic.com 1.14% 36.51x
digikey.com 3.98% 34.10x
acwholesalers.com 1.15% 33.48x
tenforums.com 1.24% 33.45x
legrand.us 3.24% 29.20x
apc.com 2.09% 28.30x
greenbuildingadvisor.com 1.49% 28.17x
itprotoday.com 1.43% 27.55x
vmware.com 1.62% 27.26x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 2.18% 23.72x
Lighting & Power 3.73% 22.28x
Home Improvement Contractor 1.36% 20.84x
Handyman Tools 0.03% 18.34x
Robotics 1.69% 17.36x
Telescopes 1.14% 15.66x
Electrical Engineering 4.96% 15.57x
Professional Audio Visual 0.60% 14.90x
Environmentally Friendly Cars 0.08% 14.89x
Home Remodeling 2.70% 14.82x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male