Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 37.89% 42.99x
Product Manuals Researchers 33.90% 42.31x
Home Networking Researchers 35.41% 40.57x
Ink & Toner Shoppers 32.29% 40.15x
Model Aircraft and Rocket Hobbyists 34.09% 39.60x
Internet Speed Testers 29.97% 38.84x
Power Tools Shoppers 30.33% 37.84x
Light Bulb Shoppers 29.99% 37.07x
Kitchen Stove Shoppers 26.65% 36.78x
Kitchen Appliance Shoppers 26.61% 35.23x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.55x
Bonobos 0.09% 1.34x
Brooks Brothers 0.04% 1.31x
White House Black Market 0.33% 1.30x
Johnston and Murphy 0.34% 1.28x
Mens Wearhouse 0.57% 1.28x
Eddie Bauer 0.03% 1.21x
REI 0.02% 1.15x
J. Crew 0.07% 1.15x
Talbots 0.05% 1.15x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is smarthome.com.

Website Composition Index
smarthome.com 1.57% 91.45x
leviton.com 3.65% 55.27x
pegasuslighting.com 1.13% 53.38x
intermatic.com 1.82% 53.09x
middleatlantic.com 1.09% 51.43x
digikey.com 6.78% 50.50x
acwholesalers.com 2.45% 49.77x
tenforums.com 2.49% 49.50x
rheem.com 1.50% 48.40x
qnap.com 1.12% 48.38x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 4.15% 38.30x
Lighting & Power 6.68% 33.97x
Home Improvement Contractor 3.30% 32.78x
Handyman Tools 0.06% 30.45x
Robotics 3.12% 26.47x
Telescopes 2.13% 24.45x
Electrical Engineering 8.09% 22.00x
Environmentally Friendly Cars 0.16% 21.93x
Computer Printers 1.20% 21.83x
Rural Living 0.20% 21.59x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male