Dstillery Audiences

SMART HOME PRODUCT RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Smart Home Product Researchers Audience

Below you'll find more information about the Smart Home Product Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Smart Home Product Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Home Product Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Home Product Researchers audience is Sony Fans.

Interest Composition Index
Sony Fans 35.91% 21.04x
Product Manuals Researchers 34.51% 20.07x
Home Networking Researchers 35.80% 19.39x
Ink & Toner Shoppers 33.65% 18.57x
Power Tools Shoppers 31.12% 17.92x
Kitchen Stove Shoppers 29.00% 17.79x
Kitchen Appliance Shoppers 30.00% 17.78x
Flooring Shoppers 26.71% 17.59x
Hardware Shoppers 25.31% 17.46x
Light Bulb Shoppers 29.14% 17.38x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Interest attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Home Product Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Home Product Researchers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.34x
Chicos 0.05% 1.33x
Intermix 0.01% 1.32x
Tommy Bahama 0.03% 1.29x
J. Crew 0.04% 1.27x
Jos A. Bank Clothiers 0.18% 1.25x
LL Bean 0.01% 1.23x
Ralph Lauren 0.01% 1.22x
Brooks Brothers 0.04% 1.22x
Talbots 0.06% 1.20x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Location attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Home Product Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Home Product Researchers audience is smarthome.com.

Website Composition Index
smarthome.com 1.67% 50.27x
leviton.com 2.96% 35.28x
intermatic.com 1.41% 34.43x
digikey.com 6.99% 31.73x
pegasuslighting.com 1.42% 31.51x
soundandvision.com 1.07% 30.22x
northshorecommercialdoor.com 1.14% 29.89x
garagejournal.com 1.21% 28.88x
legrand.us 3.88% 28.79x
acwholesalers.com 3.08% 28.71x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Web attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Home Product Researchers audience is Electronic Cabling.

Content Affinity Composition Index
Electronic Cabling 3.32% 25.37x
Lighting & Power 5.09% 21.87x
Home Improvement Contractor 3.28% 20.80x
Robotics 2.46% 17.82x
Handyman Tools 0.05% 17.46x
Telescopes 1.86% 17.45x
Environmentally Friendly Cars 0.13% 15.94x
Home Remodeling 4.04% 15.68x
Computer Printers 1.12% 15.48x
Amateur Radios 4.88% 15.41x
Composition Percentage: The overlap percentage between the Smart Home Product Researchers audience and the Content Affinity attribute.
Index: A comparison of the Smart Home Product Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Home Product Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male