Dstillery Audiences

SNOWBOARD ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Snowboard Enthusiasts Audience

Below you'll find more information about the Snowboard Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Snowboard Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Snowboard Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Snowboard Enthusiasts audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 23.21% 34.95x
Mountain Biking Enthusiasts 28.77% 28.41x
Beard Care Researchers 18.54% 25.81x
Rock Climbing Enthusiasts 31.78% 24.76x
Mens Business Clothes Shoppers 11.05% 23.56x
Coffee Lovers 17.13% 22.24x
Ski and Snowboard Enthusiasts 16.83% 20.37x
Subaru Vehicle Shoppers 16.33% 20.32x
HDTV Researchers 20.19% 19.86x
Home Brewing Enthusiasts 18.05% 19.70x
Composition Percentage: The overlap percentage between the Snowboard Enthusiasts audience and the Interest attribute.
Index: A comparison of the Snowboard Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Snowboard Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Snowboard Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.82x
Chicos 0.02% 1.81x
Buckle 0.02% 1.70x
LOFT 0.01% 1.68x
White House Black Market 0.02% 1.67x
Maurices 0.03% 1.33x
H&M 0.01% 1.31x
Old Navy 0.02% 1.11x
Lane Bryant 0.01% 1.10x
American Eagle Outfitters 0.01% 1.06x
Composition Percentage: The overlap percentage between the Snowboard Enthusiasts audience and the Location attribute.
Index: A comparison of the Snowboard Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Snowboard Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Snowboard Enthusiasts audience is burton.com.

Website Composition Index
burton.com 1.40% 69.49x
ridingboards.com 1.01% 66.27x
newtoski.com 1.03% 60.52x
snowboardingforum.com 1.17% 58.13x
newschoolers.com 1.03% 57.51x
freeskier.com 1.09% 56.52x
localfreshies.com 1.06% 52.72x
skimag.com 1.07% 50.88x
tetongravity.com 1.32% 50.48x
onthesnow.com 5.41% 49.03x
Composition Percentage: The overlap percentage between the Snowboard Enthusiasts audience and the Web attribute.
Index: A comparison of the Snowboard Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Snowboard Enthusiasts audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.44% 37.80x
Action Sports 0.49% 35.23x
Backpacking 4.67% 24.66x
Colorado Snow 2.48% 20.62x
Canada Shopping - Kitchenware 0.29% 20.42x
Car Keys, Locks & Remotes 0.08% 18.39x
Canada Culture and Tourism 5.45% 18.20x
Bags & Luggage 0.95% 16.51x
Canada Tax and Finance Research Cluster 0.55% 16.32x
Vegans & Animal Welfare 0.15% 15.94x
Composition Percentage: The overlap percentage between the Snowboard Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Snowboard Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Snowboard Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male