Explore the Soap Shoppers Audience
Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Soap Shoppers audience.
INTERESTS
The Soap Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soap Shoppers audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 20.04% | 37.45x |
| Kitchen & Bathroom Remodelers | 23.18% | 36.59x |
| Home DIY Enthusiasts | 21.54% | 35.48x |
| Seasonal Recipe Blog Readers | 30.58% | 33.47x |
| Bargain Shopping Researchers | 16.69% | 33.09x |
| Homeowners | 18.38% | 33.08x |
| DIY Upcycle Home Project Planners | 32.69% | 32.42x |
| Seasonal Lifestyle Blog Readers | 32.65% | 32.27x |
| Coupon Researchers | 21.66% | 31.52x |
| Misc-Deal Seekers or Coupon Shoppers | 27.16% | 31.27x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Curious about what else the Soap Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Soap Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.74x |
| Lane Bryant | 0.02% | 1.56x |
| Express | 0.02% | 1.54x |
| American Eagle Outfitters | 0.02% | 1.53x |
| Chicos | 0.02% | 1.48x |
| Aeropostale | 0.02% | 1.41x |
| Gymboree | 0.01% | 1.41x |
| Maurices | 0.04% | 1.38x |
| Dressbarn | 0.01% | 1.31x |
| The Childrens Place | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Want to find more of the Soap Shoppers audience in the real world?
Sign Up
WEBSITES
The Soap Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soap Shoppers audience is naturesgardencandles.com.
| Website | Composition | Index |
| naturesgardencandles.com | 2.52% | 80.99x |
| homegardendiy.com | 4.32% | 71.10x |
| lemonslavenderandlaundry.com | 1.90% | 67.02x |
| mentalscoop.com | 2.40% | 67.00x |
| simplelifemom.com | 1.07% | 64.55x |
| savvyhomemade.com | 1.12% | 63.99x |
| frugallyblonde.com | 3.62% | 59.46x |
| soapdelinews.com | 2.01% | 58.43x |
| countrydiaries.com | 2.13% | 57.75x |
| ideastoknow.com | 1.01% | 56.65x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Want to see more of the websites the Soap Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soap Shoppers audience is Diet & Weight Loss.
| Content Affinity | Composition | Index |
| Diet & Weight Loss | 1.63% | 52.56x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 9.56% | 24.59x |
| Arts & Crafts | 0.10% | 24.20x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 23.82x |
| DIY Decoration & Furniture | 3.62% | 23.13x |
| Teen Hair | 1.43% | 23.04x |
| Survival Guides | 0.17% | 22.02x |
| Female Lifestyle Content Readers | 2.30% | 19.25x |
| Home Decoration Content Readers | 18.00% | 19.15x |
| Beauty & Cosmetics | 0.31% | 18.10x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Want to see more of the Content Affinities the Soap Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Soap Shoppers audience?
Sign Up