Dstillery Audiences

SOAP SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 38.18% 49.32x
Trendy Shoe Shoppers 42.42% 48.90x
Tea Drinkers 41.94% 47.87x
Home Coffee Makers 40.62% 46.35x
Home Goods Shoppers 45.06% 44.69x
Home Custom Bedroom Decorators 33.89% 44.10x
Orlando Activities Researchers 35.93% 44.10x
Budget Grocery Shoppers 33.90% 43.42x
Blender Shoppers 39.92% 42.81x
Supermarket Shoppers 45.04% 42.36x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.40x
Mens Wearhouse 0.47% 1.23x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is mrsmeyers.com.

Website Composition Index
mrsmeyers.com 2.80% 72.63x
yankeecandle.com 3.46% 61.15x
elfcosmetics.com 1.59% 59.72x
worldmarket.com 4.90% 57.17x
toofaced.com 1.01% 55.97x
lozo.com 2.40% 54.09x
cb2.com 1.83% 53.62x
barenecessities.com 1.82% 52.79x
smartsource.com 1.23% 52.36x
whole30.com 1.72% 51.75x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 5.81% 29.50x
Food Cluster 6.53% 23.54x
Diet & Weight Loss 8.64% 23.21x
Dermatology 9.51% 22.32x
Beauty & Cosmetics 5.25% 22.23x
Higher-End Fashion Brands 2.65% 22.15x
Parenting & Children's Activities 6.76% 22.04x
Unique & Personalized Fashion 5.09% 21.71x
Beach & Intimate Wear 1.73% 20.75x
DIY Decoration & Furniture 4.83% 20.69x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female