Dstillery Audiences

SOAP SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 37.90% 25.30x
Tea Drinkers 42.68% 23.76x
Misc-Deal Seekers or Coupon Shoppers 33.47% 23.62x
Online Home Decor Shoppers 32.46% 23.37x
Apartment Furniture Shoppers 35.10% 23.18x
Home Kitchen Chefs 34.07% 22.84x
Supermarket Shoppers 45.88% 22.80x
Blender Shoppers 40.36% 22.73x
Gluten-Free Recipe Researchers 37.66% 22.22x
Home Design Enthusiasts 33.65% 22.18x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is LOFT.

Location Composition Index
LOFT 0.05% 1.36x
Supreme 0.00% 1.30x
Hollister 0.02% 1.22x
LL Bean 0.01% 1.19x
The North Face 0.02% 1.19x
Patagonia 0.01% 1.17x
Free People 0.02% 1.16x
Madewell 0.02% 1.16x
Urban Outfitters 0.04% 1.12x
Chicos 0.05% 1.11x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is mrsmeyers.com.

Website Composition Index
mrsmeyers.com 2.89% 73.30x
smartsource.com 1.12% 61.47x
yankeecandle.com 4.53% 54.43x
elfcosmetics.com 2.19% 52.42x
worldmarket.com 6.52% 51.47x
abowlfulloflemons.net 1.48% 49.55x
toofaced.com 1.36% 48.09x
barenecessities.com 2.35% 47.09x
neutrogena.com 1.01% 46.98x
lozo.com 3.22% 46.62x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 6.07% 22.22x
Food Cluster 7.15% 17.81x
Diet & Weight Loss 9.70% 17.26x
Travel, Food, Fashion & Fitness 4.07% 17.19x
Home Office Products 0.81% 16.79x
DIY Decoration & Furniture 4.63% 16.44x
Beauty & Cosmetics 6.06% 16.39x
Unique & Personalized Fashion 5.57% 16.31x
Higher-End Fashion Brands 3.48% 16.07x
Homeschooling 0.85% 15.95x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female