Dstillery Audiences

SOAP SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Blender Shoppers.

Interest Composition Index
Blender Shoppers 32.70% 27.09x
Budget Grocery Shoppers 41.75% 26.35x
Bargain Shopping Researchers 38.40% 26.13x
Home and Garden TV Fans 23.40% 26.02x
Apartment Furniture Shoppers 38.66% 25.46x
Trendy Shoe Shoppers 39.43% 25.02x
Online Home Decor Shoppers 35.09% 24.24x
Tea Drinkers 28.02% 24.11x
Home Coffee Makers 38.52% 23.75x
Womens Subscription Box Shoppers 30.90% 23.70x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.54x
Mens Wearhouse 0.02% 1.53x
Chicos 0.02% 1.52x
Zumiez 0.01% 1.49x
Old Navy 0.03% 1.48x
Buckle 0.02% 1.47x
Jos A. Bank Clothiers 0.01% 1.45x
Banana Republic 0.01% 1.43x
LOFT 0.01% 1.36x
Maurices 0.03% 1.30x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is containerstore.com.

Website Composition Index
containerstore.com 1.67% 33.00x
potterybarn.com 2.25% 32.39x
youngliving.com 4.05% 31.40x
sallybeauty.com 2.65% 29.45x
thegoodtrade.com 1.74% 28.92x
westelm.com 1.26% 28.51x
jossandmain.com 2.11% 28.22x
sundancecatalog.com 1.60% 27.72x
llli.org 1.01% 27.52x
medelabreastfeedingus.com 1.47% 27.27x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 0.86% 18.60x
Networking Marketing 0.49% 17.44x
Holistic Medicine 0.19% 17.16x
Food Cluster 0.53% 17.16x
Unique & Personalized Fashion 1.37% 16.77x
Home Decoration - Crafts & Kids 0.44% 16.64x
Arts & Crafts 0.26% 16.57x
Vitamin Shoppers 1.06% 16.52x
Custom Gifts 1.12% 16.51x
Hair & Beauty 0.71% 16.13x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female