Dstillery Audiences

SOAP SHOPPERS

Audience Size: 3 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 35.08% 26.06x
Misc-Deal Seekers or Coupon Shoppers 32.95% 23.04x
Home Kitchen Chefs 34.64% 22.33x
Online Home Decor Shoppers 31.21% 22.11x
Apartment Furniture Shoppers 33.69% 22.04x
Blender Shoppers 41.14% 21.91x
Supermarket Shoppers 46.13% 21.81x
Home Design Enthusiasts 33.40% 21.42x
Gluten-Free Recipe Researchers 38.18% 21.29x
Budget Grocery Shoppers 33.54% 20.92x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.21x
Talbots 0.04% 1.14x
Columbia 0.01% 1.12x
LL Bean 0.00% 1.08x
Club Monaco 0.01% 1.08x
Levi Strauss 0.01% 1.07x
Abercrombie & Fitch 0.01% 1.07x
Intermix 0.01% 1.04x
Carhartt 0.18% 1.04x
Ralph Lauren 0.01% 1.03x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is palermospizza.com.

Website Composition Index
palermospizza.com 0.03% 71.44x
dialsoap.com 0.41% 70.09x
littlehug.com 0.04% 62.88x
purex.com 0.33% 61.56x
ladysavings.com 0.20% 60.89x
iheartpublix.com 0.07% 59.69x
hyntbeauty.com 0.02% 59.01x
mrsmeyers.com 2.35% 58.68x
sundaycouponpreview.com 0.02% 57.97x
savethisway.com 0.12% 57.51x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 5.91% 21.65x
Food Cluster 7.07% 17.57x
Diet & Weight Loss 9.51% 16.90x
Travel, Food, Fashion & Fitness 3.70% 16.80x
DIY Decoration & Furniture 4.28% 16.15x
Beauty & Cosmetics 6.05% 15.94x
Unique & Personalized Fashion 5.32% 15.89x
Home Office Products 0.78% 15.86x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.52% 15.68x
As Seen On TV Products 0.17% 15.28x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999