Explore the Soap Shoppers Audience
Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Soap Shoppers audience.
INTERESTS
The Soap Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 44.55% | 36.87x |
| Trendy Shoe Shoppers | 44.88% | 35.50x |
| Tea Drinkers | 41.92% | 34.68x |
| Budget Grocery Shoppers | 42.63% | 34.31x |
| Home Coffee Makers | 44.82% | 33.95x |
| Home Goods Shoppers | 47.37% | 32.91x |
| Home Remodelers | 41.31% | 32.50x |
| Blender Shoppers | 44.11% | 31.99x |
| Orlando Activities Researchers | 37.74% | 31.89x |
| Misc-Deal Seekers or Coupon Shoppers | 39.79% | 31.88x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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APPAREL RETAILERS
The Soap Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.56x |
| Bonobos | 0.11% | 1.46x |
| White House Black Market | 0.44% | 1.38x |
| Jos A. Bank Clothiers | 0.33% | 1.37x |
| Buckle | 0.34% | 1.36x |
| Mens Wearhouse | 0.54% | 1.33x |
| Johnston and Murphy | 0.59% | 1.20x |
| Topshop | 0.02% | 1.13x |
| Patagonia | 0.01% | 1.08x |
| Madewell | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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WEBSITES
The Soap Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soap Shoppers audience is yankeecandle.com.
| Website | Composition | Index |
| yankeecandle.com | 1.68% | 50.04x |
| philosophy.com | 1.19% | 46.72x |
| burtsbees.com | 1.62% | 46.10x |
| lozo.com | 1.20% | 45.17x |
| mrsmeyers.com | 1.94% | 44.12x |
| save-on-crafts.com | 1.05% | 41.20x |
| katespade.com | 1.82% | 38.45x |
| cleanmama.net | 2.48% | 38.03x |
| abowlfulloflemons.net | 1.34% | 37.95x |
| morphebrushes.com | 1.20% | 37.57x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.
| Content Affinity | Composition | Index |
| Organic Beauty & Skincare Products | 3.09% | 23.06x |
| As Seen On TV Products | 0.09% | 19.94x |
| Food Cluster | 3.69% | 19.61x |
| Diet & Weight Loss | 4.72% | 19.52x |
| Homeschooling | 0.52% | 19.22x |
| Dermatology | 4.27% | 18.87x |
| Shopping Catalogs | 2.58% | 18.17x |
| Parenting & Children's Activities | 3.27% | 17.98x |
| Home Office Products | 0.35% | 17.88x |
| Toys Shopping | 4.29% | 17.79x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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DEMOGRAPHICS
The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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