Dstillery Audiences

SOAP SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 42.95% 31.74x
Tea Drinkers 41.51% 31.13x
Bargain Shopping Researchers 41.05% 30.81x
Home Goods Shoppers 43.15% 29.79x
Home Coffee Makers 40.40% 29.38x
Orlando Activities Researchers 35.78% 28.12x
Home Custom Bedroom Decorators 35.56% 28.12x
Blender Shoppers 38.84% 27.91x
Budget Grocery Shoppers 34.06% 27.87x
Custom Home Lighting Shoppers 35.70% 27.87x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.05x
LL Bean 0.01% 1.68x
Belk 0.02% 1.51x
Club Monaco 0.02% 1.30x
Zara 0.04% 1.28x
Jos A. Bank Clothiers 0.38% 1.28x
Mens Wearhouse 0.62% 1.25x
Bonobos 0.07% 1.23x
Buckle 0.21% 1.21x
Uniqlo 0.02% 1.19x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is mrsmeyers.com.

Website Composition Index
mrsmeyers.com 2.86% 67.04x
yankeecandle.com 3.12% 64.17x
elfcosmetics.com 1.38% 63.02x
worldmarket.com 4.22% 58.87x
lozo.com 2.12% 56.87x
naturesgardencandles.com 1.02% 56.80x
philosophy.com 2.18% 56.62x
smartsource.com 1.25% 56.57x
cb2.com 1.58% 55.92x
barenecessities.com 1.58% 54.85x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 6.10% 24.29x
Diet & Weight Loss 8.57% 19.28x
Food Cluster 7.14% 18.56x
Parenting & Children's Activities 6.18% 18.46x
Higher-End Fashion Brands 2.20% 18.34x
Home Office Products 0.59% 18.28x
Beauty & Cosmetics 5.26% 17.82x
Homeschooling 0.88% 17.82x
Dermatology 9.55% 17.76x
Unique & Personalized Fashion 4.82% 17.69x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female