Dstillery Audiences

SOAP SHOPPERS

Audience Size: 3 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 32.43% 25.84x
Home Goods Shoppers 40.71% 25.60x
Bargain Shopping Researchers 27.13% 25.50x
Home Coffee Makers 30.12% 24.77x
Apartment Furniture Shoppers 27.04% 24.58x
Trendy Shoe Shoppers 26.78% 24.35x
Blender Shoppers 37.38% 24.22x
Home Interior Design Enthusiasts 29.61% 24.18x
Home and Garden TV Fans 26.42% 23.76x
Country Home Decorators 32.07% 23.75x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.25x
American Eagle Outfitters 0.02% 1.23x
Old Navy 0.03% 1.22x
Gap 0.01% 1.15x
Dressbarn 0.01% 1.08x
Victoria's Secret 0.03% 1.05x
Banana Republic 0.01% 1.05x
Journeys 0.02% 1.05x
Carhartt 0.17% 1.04x
Aeropostale 0.01% 1.03x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is tula.com.

Website Composition Index
tula.com 1.29% 31.00x
traderjoes.com 1.34% 27.99x
steinmart.com 1.10% 25.40x
dollartree.com 2.34% 25.19x
bluestoneperennials.com 1.23% 23.40x
funeral.com 2.40% 22.35x
farmhouseonboone.com 1.76% 22.02x
boombycindyjoseph.com 1.05% 21.65x
lizmarieblog.com 1.13% 21.07x
crackerbarrel.com 1.10% 21.00x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Networking Marketing.

Content Affinity Composition Index
Networking Marketing 0.10% 21.75x
Organic Beauty & Skincare Products 0.21% 20.61x
Home Decoration - Crafts & Kids 0.05% 20.14x
Vitamin Shoppers 0.18% 18.70x
Homeschooling 0.04% 17.72x
Shoes & Accessories 0.46% 17.58x
Dermatology 0.14% 17.52x
Diet & Weight Loss 0.95% 16.70x
Food Cluster 0.07% 14.64x
Custom Gifts 0.13% 14.60x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female