Dstillery Audiences

SOAP SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 38.80% 28.91x
Trendy Shoe Shoppers 38.07% 27.62x
Budget Grocery Shoppers 39.97% 27.58x
Apartment Furniture Shoppers 37.72% 27.37x
Tea Drinkers 34.16% 26.96x
Online Home Decor Shoppers 36.23% 26.91x
Home Coffee Makers 38.63% 26.65x
Home and Garden TV Fans 34.28% 25.76x
Home Goods Shoppers 43.98% 25.69x
Blender Shoppers 40.44% 25.62x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 1.29x
Carhartt 0.17% 1.17x
White House Black Market 0.01% 1.11x
Chicos 0.01% 1.08x
Dressbarn 0.01% 1.05x
Old Navy 0.02% 1.03x
Lane Bryant 0.01% 1.02x
Journeys 0.02% 0.99x
Banana Republic 0.01% 0.96x
LOFT 0.01% 0.96x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is mrsmeyers.com.

Website Composition Index
mrsmeyers.com 1.57% 43.84x
cleanmama.net 1.47% 39.08x
ruggable.com 1.68% 34.82x
kirklands.com 3.77% 34.40x
containerstore.com 5.40% 33.35x
joann.com 4.24% 32.68x
fitpregnancy.com 1.98% 31.11x
skinsafeproducts.com 1.15% 31.09x
craftsy.com 2.21% 30.41x
clorox.com 1.88% 30.32x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 2.06% 23.02x
Food Cluster 1.84% 19.71x
Cheerleading 0.88% 19.39x
Networking Marketing 1.19% 19.38x
Unique & Personalized Fashion 2.23% 18.98x
Diet & Weight Loss 3.25% 18.58x
Hair & Beauty 1.99% 18.41x
Home Decoration - Crafts & Kids 1.19% 18.35x
Shoes & Accessories 4.38% 17.91x
Dermatology 1.76% 17.86x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female