Dstillery Audiences

SOAP SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 31.75% 28.44x
Home Goods Shoppers 39.14% 28.32x
Bargain Shopping Researchers 25.13% 28.31x
Apartment Furniture Shoppers 25.00% 27.14x
Blender Shoppers 37.32% 27.05x
Home Coffee Makers 29.20% 26.71x
Home and Garden TV Fans 24.51% 26.43x
Home Interior Design Enthusiasts 27.28% 26.41x
Country Home Decorators 31.05% 26.14x
Involved Parents 28.89% 25.90x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.51x
Lululemon 0.01% 1.39x
H&M 0.01% 1.36x
Gymboree 0.02% 1.31x
Dressbarn 0.02% 1.25x
Zumiez 0.02% 1.22x
LOFT 0.02% 1.21x
Gap 0.02% 1.21x
Maurices 0.04% 1.20x
Michael Kors 0.01% 1.18x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is dollartree.com.

Website Composition Index
dollartree.com 1.11% 27.29x
funeral.com 1.65% 25.48x
farmhouseonboone.com 1.65% 24.90x
brownthumbmama.com 1.12% 22.92x
petmd.com 1.25% 22.52x
lizmarieblog.com 1.15% 22.46x
burkedecor.com 1.13% 22.20x
ladysavings.com 5.85% 21.97x
chasingfoxes.com 2.12% 21.65x
goodcheapeats.com 2.53% 20.80x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 0.14% 23.12x
Food Cluster 0.04% 19.16x
Party Suppliers 0.06% 17.42x
Diet & Weight Loss 0.77% 16.92x
Hair & Beauty 0.03% 16.43x
Vitamin Shoppers 0.04% 15.62x
Shoes & Accessories 0.20% 15.11x
Dermatology 0.09% 14.69x
Psychology & Social Work 0.04% 14.20x
Parenting & Children's Activities 0.54% 13.95x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female