Dstillery Audiences

SOAP SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 41.26% 40.09x
Tea Drinkers 41.14% 39.09x
Trendy Shoe Shoppers 44.29% 38.97x
Home Coffee Makers 42.02% 37.37x
Home Goods Shoppers 45.89% 36.24x
Budget Grocery Shoppers 37.76% 36.04x
Orlando Activities Researchers 37.20% 35.38x
Home Custom Bedroom Decorators 36.60% 35.18x
Custom Home Lighting Shoppers 36.60% 35.17x
Blender Shoppers 41.98% 34.29x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.44x
Bonobos 0.11% 1.42x
Jos A. Bank Clothiers 0.41% 1.41x
Supreme 0.01% 1.38x
Mens Wearhouse 0.65% 1.34x
White House Black Market 0.37% 1.26x
Buckle 0.29% 1.24x
Madewell 0.04% 1.19x
REI 0.02% 1.17x
Johnston and Murphy 0.40% 1.17x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is mrsmeyers.com.

Website Composition Index
mrsmeyers.com 3.44% 70.31x
yankeecandle.com 3.44% 69.54x
elfcosmetics.com 1.50% 69.13x
smartsource.com 1.40% 67.60x
naturesgardencandles.com 1.14% 64.15x
worldmarket.com 4.54% 62.87x
philosophy.com 2.42% 62.50x
lozo.com 2.33% 62.16x
cb2.com 1.69% 60.32x
pharmaca.com 1.04% 59.22x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 5.23% 26.21x
Diet & Weight Loss 7.39% 20.77x
Food Cluster 5.89% 20.65x
Homeschooling 0.75% 20.01x
Dermatology 7.64% 19.74x
Home Office Products 0.60% 19.73x
As Seen On TV Products 0.14% 19.65x
Parenting & Children's Activities 5.66% 19.63x
Beauty & Cosmetics 4.62% 18.90x
Home Décor, Furniture, & Decorating 0.04% 18.87x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female