Explore the Soap Shoppers Audience
Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Soap Shoppers audience.
INTERESTS
The Soap Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soap Shoppers audience is Home and Garden TV Fans.
| Interest | Composition | Index |
| Home and Garden TV Fans | 15.74% | 48.33x |
| Home DIY Enthusiasts | 17.38% | 43.67x |
| Bargain Shopping Researchers | 11.15% | 41.64x |
| Online Home Decor Shoppers | 7.47% | 38.63x |
| Involved Parents | 20.62% | 37.75x |
| Survivalist Enthusiasts | 26.49% | 36.29x |
| DIY Upcycle Home Project Planners | 31.73% | 36.20x |
| Misc-Deal Seekers or Coupon Shoppers | 24.04% | 34.91x |
| Shelf-Stable Food Content Readers | 9.33% | 34.45x |
| Seasonal Recipe Blog Readers | 32.72% | 34.37x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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APPAREL RETAILERS
The Soap Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.68x |
| Buckle | 0.02% | 1.39x |
| White House Black Market | 0.02% | 1.30x |
| Gap | 0.01% | 1.29x |
| Lululemon | 0.01% | 1.26x |
| Gymboree | 0.02% | 1.20x |
| Dressbarn | 0.01% | 1.17x |
| Urban Outfitters | 0.02% | 1.10x |
| Old Navy | 0.02% | 1.05x |
| Chicos | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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WEBSITES
The Soap Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soap Shoppers audience is naturesgardencandles.com.
| Website | Composition | Index |
| naturesgardencandles.com | 2.39% | 103.67x |
| homegardendiy.com | 4.73% | 96.34x |
| lemonslavenderandlaundry.com | 1.75% | 88.67x |
| mentalscoop.com | 2.36% | 88.20x |
| soapmakingforum.com | 1.20% | 73.78x |
| countrydiaries.com | 1.33% | 73.41x |
| thenerdyfarmwife.com | 3.40% | 71.89x |
| soapdelinews.com | 1.77% | 70.98x |
| frugallyblonde.com | 3.77% | 70.18x |
| bestcraftsandrecipes.com | 4.01% | 65.51x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soap Shoppers audience is Diet & Weight Loss.
| Content Affinity | Composition | Index |
| Diet & Weight Loss | 1.54% | 65.71x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 9.05% | 28.01x |
| Survival Guides | 0.13% | 24.86x |
| DIY Decoration & Furniture | 3.67% | 22.81x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.12% | 22.41x |
| African-American Hair | 0.14% | 21.53x |
| Female Lifestyle Content Readers | 2.02% | 20.65x |
| Home Decoration Content Readers | 16.70% | 20.60x |
| Teen Hair | 0.88% | 19.72x |
| Home Decoration - Remodeling & Outdoors | 20.85% | 19.36x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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DEMOGRAPHICS
The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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