Dstillery Audiences

SOAP SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 32.95% 28.41x
Bargain Shopping Researchers 27.24% 28.23x
Home Goods Shoppers 39.03% 27.37x
Home Coffee Makers 29.22% 27.24x
Apartment Furniture Shoppers 28.05% 27.21x
Trendy Shoe Shoppers 26.68% 27.18x
Home Interior Design Enthusiasts 29.32% 26.49x
Home and Garden TV Fans 26.23% 26.43x
Blender Shoppers 37.71% 26.24x
Online Home Decor Shoppers 24.85% 26.15x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.91x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is youngliving.com.

Website Composition Index
youngliving.com 1.30% 33.55x
meredith.com 1.18% 27.21x
blair.com 1.64% 25.43x
traderjoes.com 2.33% 25.22x
crocs.com 1.69% 24.83x
dollartree.com 4.11% 23.73x
steinmart.com 2.06% 23.73x
loveyourmelon.com 1.27% 23.16x
familydollar.com 1.47% 22.85x
geniuskitchen.com 3.07% 22.24x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.05% 21.65x
Vitamin Shoppers 0.38% 21.06x
Organic Beauty & Skincare Products 0.30% 20.97x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 19.85x
Home Decoration - Crafts & Kids 0.11% 19.49x
Networking Marketing 0.15% 19.11x
Custom Gifts 0.29% 18.70x
Cheerleading 0.07% 18.32x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 17.49x
Shoes & Accessories 0.67% 17.30x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female