Explore the Soap Shoppers Audience
Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 607.5 thousand unique devices whose actions qualify for the Soap Shoppers audience.
INTERESTS
The Soap Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soap Shoppers audience is Save More Money / Spend Less Money Resolution Intender.
| Interest | Composition | Index |
| Save More Money / Spend Less Money Resolution Intender | 25.19% | 59.82x |
| Home DIY Enthusiasts | 24.74% | 57.07x |
| Home and Garden TV Fans | 20.28% | 55.06x |
| Online Home Decor Shoppers | 23.35% | 50.77x |
| DIY Upcycle Home Project Planners | 29.26% | 48.69x |
| Seasonal Recipe Blog Readers | 26.94% | 48.22x |
| Misc-Deal Seekers or Coupon Shoppers | 19.01% | 47.97x |
| Home Interior Design Enthusiasts | 17.88% | 46.67x |
| Seasonal Lifestyle Blog Readers | 28.66% | 46.19x |
| Essential Oils Enthusiasts | 30.02% | 44.81x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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APPAREL RETAILERS
The Soap Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 2.04x |
| Journeys | 0.01% | 1.75x |
| Maurices | 0.03% | 1.59x |
| Zumiez | 0.01% | 1.40x |
| Old Navy | 0.01% | 1.29x |
| Gymboree | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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WEBSITES
The Soap Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soap Shoppers audience is naturesgardencandles.com.
| Website | Composition | Index |
| naturesgardencandles.com | 1.83% | 202.70x |
| homegardendiy.com | 6.20% | 170.86x |
| lemonslavenderandlaundry.com | 1.73% | 145.94x |
| mentalscoop.com | 2.77% | 144.74x |
| simplelifemom.com | 1.23% | 134.41x |
| thenerdyfarmwife.com | 3.59% | 123.23x |
| savvyhomemade.com | 1.53% | 120.47x |
| soapmakingforum.com | 1.45% | 115.29x |
| soapdelinews.com | 2.11% | 108.02x |
| frugallyblonde.com | 4.58% | 101.76x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soap Shoppers audience is Diet & Weight Loss.
| Content Affinity | Composition | Index |
| Diet & Weight Loss | 1.57% | 112.21x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 8.71% | 37.34x |
| DIY Decoration & Furniture | 3.74% | 30.77x |
| Home Decoration Content Readers | 14.85% | 26.54x |
| Home Decoration - Remodeling & Outdoors | 19.82% | 24.54x |
| Female Lifestyle Content Readers | 1.50% | 22.65x |
| Homesteading | 2.31% | 22.11x |
| Cakes & Sweets | 0.29% | 20.32x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 20.83% | 20.16x |
| Sewing, Embroidery & Fabrics | 3.38% | 18.11x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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DEMOGRAPHICS
The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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