Dstillery Audiences

SOAP SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 15.74% 48.33x
Home DIY Enthusiasts 17.38% 43.67x
Bargain Shopping Researchers 11.15% 41.64x
Online Home Decor Shoppers 7.47% 38.63x
Involved Parents 20.62% 37.75x
Survivalist Enthusiasts 26.49% 36.29x
DIY Upcycle Home Project Planners 31.73% 36.20x
Misc-Deal Seekers or Coupon Shoppers 24.04% 34.91x
Shelf-Stable Food Content Readers 9.33% 34.45x
Seasonal Recipe Blog Readers 32.72% 34.37x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.68x
Buckle 0.02% 1.39x
White House Black Market 0.02% 1.30x
Gap 0.01% 1.29x
Lululemon 0.01% 1.26x
Gymboree 0.02% 1.20x
Dressbarn 0.01% 1.17x
Urban Outfitters 0.02% 1.10x
Old Navy 0.02% 1.05x
Chicos 0.02% 1.05x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is naturesgardencandles.com.

Website Composition Index
naturesgardencandles.com 2.39% 103.67x
homegardendiy.com 4.73% 96.34x
lemonslavenderandlaundry.com 1.75% 88.67x
mentalscoop.com 2.36% 88.20x
soapmakingforum.com 1.20% 73.78x
countrydiaries.com 1.33% 73.41x
thenerdyfarmwife.com 3.40% 71.89x
soapdelinews.com 1.77% 70.98x
frugallyblonde.com 3.77% 70.18x
bestcraftsandrecipes.com 4.01% 65.51x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Diet & Weight Loss.

Content Affinity Composition Index
Diet & Weight Loss 1.54% 65.71x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.05% 28.01x
Survival Guides 0.13% 24.86x
DIY Decoration & Furniture 3.67% 22.81x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 22.41x
African-American Hair 0.14% 21.53x
Female Lifestyle Content Readers 2.02% 20.65x
Home Decoration Content Readers 16.70% 20.60x
Teen Hair 0.88% 19.72x
Home Decoration - Remodeling & Outdoors 20.85% 19.36x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female