Dstillery Audiences

SOAP SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Home and Garden TV Fans.

Interest Composition Index
Home and Garden TV Fans 20.04% 37.45x
Kitchen & Bathroom Remodelers 23.18% 36.59x
Home DIY Enthusiasts 21.54% 35.48x
Seasonal Recipe Blog Readers 30.58% 33.47x
Bargain Shopping Researchers 16.69% 33.09x
Homeowners 18.38% 33.08x
DIY Upcycle Home Project Planners 32.69% 32.42x
Seasonal Lifestyle Blog Readers 32.65% 32.27x
Coupon Researchers 21.66% 31.52x
Misc-Deal Seekers or Coupon Shoppers 27.16% 31.27x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.74x
Lane Bryant 0.02% 1.56x
Express 0.02% 1.54x
American Eagle Outfitters 0.02% 1.53x
Chicos 0.02% 1.48x
Aeropostale 0.02% 1.41x
Gymboree 0.01% 1.41x
Maurices 0.04% 1.38x
Dressbarn 0.01% 1.31x
The Childrens Place 0.02% 1.22x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is naturesgardencandles.com.

Website Composition Index
naturesgardencandles.com 2.52% 80.99x
homegardendiy.com 4.32% 71.10x
lemonslavenderandlaundry.com 1.90% 67.02x
mentalscoop.com 2.40% 67.00x
simplelifemom.com 1.07% 64.55x
savvyhomemade.com 1.12% 63.99x
frugallyblonde.com 3.62% 59.46x
soapdelinews.com 2.01% 58.43x
countrydiaries.com 2.13% 57.75x
ideastoknow.com 1.01% 56.65x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Diet & Weight Loss.

Content Affinity Composition Index
Diet & Weight Loss 1.63% 52.56x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.56% 24.59x
Arts & Crafts 0.10% 24.20x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 23.82x
DIY Decoration & Furniture 3.62% 23.13x
Teen Hair 1.43% 23.04x
Survival Guides 0.17% 22.02x
Female Lifestyle Content Readers 2.30% 19.25x
Home Decoration Content Readers 18.00% 19.15x
Beauty & Cosmetics 0.31% 18.10x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female