Dstillery Audiences

SOAP SHOPPERS

Audience Size: 4 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 44.55% 36.87x
Trendy Shoe Shoppers 44.88% 35.50x
Tea Drinkers 41.92% 34.68x
Budget Grocery Shoppers 42.63% 34.31x
Home Coffee Makers 44.82% 33.95x
Home Goods Shoppers 47.37% 32.91x
Home Remodelers 41.31% 32.50x
Blender Shoppers 44.11% 31.99x
Orlando Activities Researchers 37.74% 31.89x
Misc-Deal Seekers or Coupon Shoppers 39.79% 31.88x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.56x
Bonobos 0.11% 1.46x
White House Black Market 0.44% 1.38x
Jos A. Bank Clothiers 0.33% 1.37x
Buckle 0.34% 1.36x
Mens Wearhouse 0.54% 1.33x
Johnston and Murphy 0.59% 1.20x
Topshop 0.02% 1.13x
Patagonia 0.01% 1.08x
Madewell 0.01% 1.06x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is yankeecandle.com.

Website Composition Index
yankeecandle.com 1.68% 50.04x
philosophy.com 1.19% 46.72x
burtsbees.com 1.62% 46.10x
lozo.com 1.20% 45.17x
mrsmeyers.com 1.94% 44.12x
save-on-crafts.com 1.05% 41.20x
katespade.com 1.82% 38.45x
cleanmama.net 2.48% 38.03x
abowlfulloflemons.net 1.34% 37.95x
morphebrushes.com 1.20% 37.57x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 3.09% 23.06x
As Seen On TV Products 0.09% 19.94x
Food Cluster 3.69% 19.61x
Diet & Weight Loss 4.72% 19.52x
Homeschooling 0.52% 19.22x
Dermatology 4.27% 18.87x
Shopping Catalogs 2.58% 18.17x
Parenting & Children's Activities 3.27% 17.98x
Home Office Products 0.35% 17.88x
Toys Shopping 4.29% 17.79x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female