Dstillery Audiences

SOAP SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 43.50% 37.33x
Trendy Shoe Shoppers 43.32% 36.15x
Budget Grocery Shoppers 42.26% 35.48x
Tea Drinkers 39.08% 35.38x
Home Coffee Makers 42.16% 35.12x
Home Goods Shoppers 45.18% 33.30x
Apartment Furniture Shoppers 41.37% 33.13x
Blender Shoppers 42.83% 33.08x
Home Remodelers 38.98% 33.08x
Online Home Decor Shoppers 42.05% 33.00x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.42x
Eddie Bauer 0.02% 1.38x
Chicos 0.04% 1.31x
Jos A. Bank Clothiers 0.03% 1.24x
Zara 0.02% 1.20x
Carhartt 0.30% 1.20x
The North Face 0.01% 1.19x
Lululemon 0.03% 1.18x
Free People 0.02% 1.16x
Brooks Brothers 0.02% 1.16x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is yankeecandle.com.

Website Composition Index
yankeecandle.com 1.25% 53.60x
burtsbees.com 1.25% 50.41x
mrsmeyers.com 1.86% 44.19x
cleanmama.net 1.94% 43.50x
katespade.com 1.23% 41.00x
kirklands.com 4.82% 39.41x
joann.com 5.43% 39.14x
vitaminshoppe.com 2.57% 38.44x
containerstore.com 6.87% 37.81x
abowlfulloflemons.net 1.23% 37.70x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 2.78% 22.73x
As Seen On TV Products 0.07% 20.77x
Food Cluster 3.11% 20.70x
Dermatology 3.41% 19.57x
Diet & Weight Loss 4.24% 19.32x
Home Office Products 0.29% 19.19x
Shopping Catalogs 2.23% 18.97x
Homeschooling 0.48% 18.40x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 18.10x
Shoes & Accessories 6.51% 17.96x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female