Explore the Soap Shoppers Audience
Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Soap Shoppers audience.
INTERESTS
The Soap Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soap Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 32.43% | 25.84x |
| Home Goods Shoppers | 40.71% | 25.60x |
| Bargain Shopping Researchers | 27.13% | 25.50x |
| Home Coffee Makers | 30.12% | 24.77x |
| Apartment Furniture Shoppers | 27.04% | 24.58x |
| Trendy Shoe Shoppers | 26.78% | 24.35x |
| Blender Shoppers | 37.38% | 24.22x |
| Home Interior Design Enthusiasts | 29.61% | 24.18x |
| Home and Garden TV Fans | 26.42% | 23.76x |
| Country Home Decorators | 32.07% | 23.75x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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APPAREL RETAILERS
The Soap Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 1.25x |
| American Eagle Outfitters | 0.02% | 1.23x |
| Old Navy | 0.03% | 1.22x |
| Gap | 0.01% | 1.15x |
| Dressbarn | 0.01% | 1.08x |
| Victoria's Secret | 0.03% | 1.05x |
| Banana Republic | 0.01% | 1.05x |
| Journeys | 0.02% | 1.05x |
| Carhartt | 0.17% | 1.04x |
| Aeropostale | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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WEBSITES
The Soap Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soap Shoppers audience is tula.com.
| Website | Composition | Index |
| tula.com | 1.29% | 31.00x |
| traderjoes.com | 1.34% | 27.99x |
| steinmart.com | 1.10% | 25.40x |
| dollartree.com | 2.34% | 25.19x |
| bluestoneperennials.com | 1.23% | 23.40x |
| funeral.com | 2.40% | 22.35x |
| farmhouseonboone.com | 1.76% | 22.02x |
| boombycindyjoseph.com | 1.05% | 21.65x |
| lizmarieblog.com | 1.13% | 21.07x |
| crackerbarrel.com | 1.10% | 21.00x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soap Shoppers audience is Networking Marketing.
| Content Affinity | Composition | Index |
| Networking Marketing | 0.10% | 21.75x |
| Organic Beauty & Skincare Products | 0.21% | 20.61x |
| Home Decoration - Crafts & Kids | 0.05% | 20.14x |
| Vitamin Shoppers | 0.18% | 18.70x |
| Homeschooling | 0.04% | 17.72x |
| Shoes & Accessories | 0.46% | 17.58x |
| Dermatology | 0.14% | 17.52x |
| Diet & Weight Loss | 0.95% | 16.70x |
| Food Cluster | 0.07% | 14.64x |
| Custom Gifts | 0.13% | 14.60x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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DEMOGRAPHICS
The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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