Dstillery Audiences

SOAP SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 43.71% 27.76x
Bargain Shopping Researchers 39.52% 27.57x
Home Coffee Makers 42.41% 26.03x
Home Goods Shoppers 46.90% 25.91x
Orlando Activities Researchers 36.82% 25.01x
Misc-Deal Seekers or Coupon Shoppers 35.96% 24.96x
Home Custom Bedroom Decorators 34.47% 24.84x
Custom Home Lighting Shoppers 34.47% 24.84x
Online Home Decor Shoppers 35.50% 24.65x
Apartment Furniture Shoppers 37.65% 24.57x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.74x
Everlane 0.01% 1.71x
Club Monaco 0.01% 1.46x
Kate Spade 0.03% 1.43x
Chicos 0.07% 1.42x
Madewell 0.03% 1.42x
LL Bean 0.01% 1.37x
Zara 0.04% 1.33x
Joe's Jeans 0.01% 1.31x
Gymboree 0.04% 1.28x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is mrsmeyers.com.

Website Composition Index
mrsmeyers.com 2.68% 45.94x
smartsource.com 1.05% 38.32x
yankeecandle.com 3.80% 36.61x
elfcosmetics.com 1.77% 35.76x
worldmarket.com 5.36% 34.15x
toofaced.com 1.10% 33.33x
barenecessities.com 1.97% 31.87x
lozo.com 2.65% 31.72x
cb2.com 1.98% 31.59x
whole30.com 1.85% 31.02x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 5.57% 23.34x
Food Cluster 6.58% 19.03x
Diet & Weight Loss 8.88% 18.59x
Unique & Personalized Fashion 5.17% 18.38x
As Seen On TV Products 0.16% 17.99x
Dermatology 10.08% 17.95x
Higher-End Fashion Brands 2.96% 17.92x
Travel, Food, Fashion & Fitness 4.15% 17.68x
Homeschooling 0.78% 17.66x
Beauty & Cosmetics 5.53% 17.65x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female