Dstillery Audiences

SOAP SHOPPERS

Audience Size: 607.5 Thousand Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 607.5 thousand unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Save More Money / Spend Less Money Resolution Intender.

Interest Composition Index
Save More Money / Spend Less Money Resolution Intender 25.19% 59.82x
Home DIY Enthusiasts 24.74% 57.07x
Home and Garden TV Fans 20.28% 55.06x
Online Home Decor Shoppers 23.35% 50.77x
DIY Upcycle Home Project Planners 29.26% 48.69x
Seasonal Recipe Blog Readers 26.94% 48.22x
Misc-Deal Seekers or Coupon Shoppers 19.01% 47.97x
Home Interior Design Enthusiasts 17.88% 46.67x
Seasonal Lifestyle Blog Readers 28.66% 46.19x
Essential Oils Enthusiasts 30.02% 44.81x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 2.04x
Journeys 0.01% 1.75x
Maurices 0.03% 1.59x
Zumiez 0.01% 1.40x
Old Navy 0.01% 1.29x
Gymboree 0.01% 1.08x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is naturesgardencandles.com.

Website Composition Index
naturesgardencandles.com 1.83% 202.70x
homegardendiy.com 6.20% 170.86x
lemonslavenderandlaundry.com 1.73% 145.94x
mentalscoop.com 2.77% 144.74x
simplelifemom.com 1.23% 134.41x
thenerdyfarmwife.com 3.59% 123.23x
savvyhomemade.com 1.53% 120.47x
soapmakingforum.com 1.45% 115.29x
soapdelinews.com 2.11% 108.02x
frugallyblonde.com 4.58% 101.76x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Diet & Weight Loss.

Content Affinity Composition Index
Diet & Weight Loss 1.57% 112.21x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 8.71% 37.34x
DIY Decoration & Furniture 3.74% 30.77x
Home Decoration Content Readers 14.85% 26.54x
Home Decoration - Remodeling & Outdoors 19.82% 24.54x
Female Lifestyle Content Readers 1.50% 22.65x
Homesteading 2.31% 22.11x
Cakes & Sweets 0.29% 20.32x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 20.83% 20.16x
Sewing, Embroidery & Fabrics 3.38% 18.11x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female