Dstillery Audiences

SOAP SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 34.31% 31.66x
Bargain Shopping Researchers 28.03% 31.00x
Apartment Furniture Shoppers 29.73% 30.26x
Trendy Shoe Shoppers 28.93% 29.77x
Home Coffee Makers 31.19% 29.27x
Home Goods Shoppers 40.74% 29.00x
Online Home Decor Shoppers 26.10% 28.77x
Blender Shoppers 39.12% 28.65x
Home Interior Design Enthusiasts 33.14% 28.19x
Home and Garden TV Fans 27.32% 28.10x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.35x
Mens Wearhouse 0.01% 1.23x
Maurices 0.02% 1.11x
Carhartt 0.11% 1.07x
Old Navy 0.02% 1.05x
Express 0.01% 1.04x
Victoria's Secret 0.01% 0.80x
The Childrens Place 0.01% 0.79x
Journeys 0.01% 0.73x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is youngliving.com.

Website Composition Index
youngliving.com 2.02% 38.02x
jossandmain.com 1.07% 34.93x
meredith.com 1.59% 31.89x
traderjoes.com 3.40% 28.72x
monrovia.com 1.27% 28.67x
blair.com 2.18% 28.51x
dollartree.com 6.16% 28.24x
crocs.com 2.47% 28.03x
vicicollection.com 1.26% 27.10x
steinmart.com 3.03% 26.98x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Networking Marketing.

Content Affinity Composition Index
Networking Marketing 0.29% 21.72x
Organic Beauty & Skincare Products 0.44% 20.68x
Vitamin Shoppers 0.62% 20.23x
Home Decoration - Crafts & Kids 0.21% 19.61x
Shoes & Accessories 1.09% 19.20x
Homeschooling 0.10% 18.81x
Custom Gifts 0.46% 17.82x
Holistic Medicine 0.08% 17.50x
Party Suppliers 1.00% 17.47x
Parenting & Children's Activities 1.34% 17.35x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female