Dstillery Audiences

SOAP SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 35.44% 27.51x
Budget Grocery Shoppers 37.38% 26.99x
Apartment Furniture Shoppers 34.87% 26.61x
Trendy Shoe Shoppers 34.81% 26.38x
Online Home Decor Shoppers 33.84% 25.57x
Home Goods Shoppers 39.56% 25.14x
Home Coffee Makers 34.15% 25.02x
Blender Shoppers 37.36% 24.48x
Home and Garden TV Fans 31.67% 24.42x
Home-Made Face Mask Researchers 0.13% 23.94x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.29x
Carhartt 0.17% 1.17x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is mrsmeyers.com.

Website Composition Index
mrsmeyers.com 1.32% 50.26x
cleanmama.net 1.21% 42.93x
ruggable.com 1.40% 38.44x
kirklands.com 3.00% 36.55x
containerstore.com 4.31% 35.95x
fitpregnancy.com 1.51% 33.57x
clorox.com 1.52% 32.48x
themiracleofessentialoils.com 1.62% 31.93x
craftsy.com 1.36% 31.78x
potterybarn.com 4.24% 31.30x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 1.58% 22.05x
Cheerleading 0.70% 20.43x
Food Cluster 1.31% 19.21x
Home Decoration - Crafts & Kids 0.98% 19.06x
Unique & Personalized Fashion 1.95% 18.84x
Networking Marketing 0.92% 18.57x
Hair & Beauty 1.56% 18.18x
Home Office Products 0.11% 17.83x
Holistic Medicine 0.33% 17.80x
Shoes & Accessories 3.60% 17.73x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female