Dstillery Audiences

SOAP SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 45.04% 26.61x
Tea Drinkers 37.33% 25.63x
Budget Grocery Shoppers 44.65% 25.42x
Trendy Shoe Shoppers 46.70% 25.28x
Home Coffee Makers 42.33% 24.99x
Home and Garden TV Fans 38.41% 24.13x
Online Home Decor Shoppers 46.08% 23.79x
Home Goods Shoppers 48.26% 23.64x
Apartment Furniture Shoppers 47.54% 23.63x
Blender Shoppers 44.53% 23.55x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.41x
Carhartt 0.28% 1.17x
Dressbarn 0.03% 1.14x
Ralph Lauren 0.01% 1.12x
Old Navy 0.06% 1.10x
Urban Outfitters 0.03% 1.08x
Chicos 0.04% 1.07x
Mens Wearhouse 0.05% 1.05x
Lane Bryant 0.03% 1.04x
Talbots 0.02% 1.04x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is yankeecandle.com.

Website Composition Index
yankeecandle.com 1.08% 48.27x
burtsbees.com 1.10% 46.75x
mrsmeyers.com 1.83% 40.92x
cleanmama.net 1.74% 40.70x
kirklands.com 4.32% 36.19x
joann.com 4.87% 35.33x
ruggable.com 1.89% 34.83x
abowlfulloflemons.net 1.12% 34.72x
containerstore.com 6.14% 34.57x
vitaminshoppe.com 2.20% 33.60x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.

Content Affinity Composition Index
Organic Beauty & Skincare Products 2.24% 18.79x
Food Cluster 2.29% 16.65x
Networking Marketing 1.45% 16.03x
Home Office Products 0.22% 15.99x
Diet & Weight Loss 3.48% 15.95x
Unique & Personalized Fashion 2.32% 15.72x
Dermatology 2.43% 15.68x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 15.51x
As Seen On TV Products 0.04% 15.43x
Shopping Catalogs 1.78% 15.35x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female