Dstillery Audiences

SOAP SHOPPERS

Audience Size: 23.9 Thousand Devices

Explore the Soap Shoppers Audience

Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 23.9 thousand unique devices whose actions qualify for the Soap Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Soap Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Soap Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 28.33% 95.85x
Bargain Shopping Researchers 33.91% 94.75x
Budget Grocery Shoppers 39.91% 88.63x
Home Coffee Makers 29.18% 88.52x
Foot Pain Sufferers 24.46% 85.69x
Home and Garden TV Fans 30.47% 84.68x
Home Interior Design Enthusiasts 30.47% 84.21x
Tea Drinkers 26.61% 83.77x
Nashville Activity Researchers 24.03% 83.02x
Home Remodelers 27.04% 82.51x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Soap Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Soap Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.41x
Carhartt 0.17% 1.13x
Victoria's Secret 0.01% 1.04x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Soap Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Soap Shoppers audience is geniuskitchen.com.

Website Composition Index
geniuskitchen.com 19.89% 70.50x
dollartree.com 14.36% 62.52x
overstock.com 14.68% 55.25x
petmd.com 20.28% 51.67x
kidshealth.org 12.28% 48.00x
thisisinsider.com 9.88% 44.76x
wellnessmama.com 10.63% 43.91x
hayneedle.com 10.60% 41.11x
blackfriday.com 8.93% 40.77x
ampproject.org 18.25% 40.39x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Soap Shoppers audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 10.73% 22.56x
Assorted Topics (Family, Household Wellness, The Beach) 7.30% 22.05x
Online Ticket Buyers 4.72% 21.74x
Medical Diagnostics 8.58% 21.01x
Stay at Home Mom 20.60% 20.33x
Assorted Topics (Phone Cards, Construction, Food Reviews) 25.75% 19.53x
Cheerleading 0.58% 19.32x
Fashion Cluster 8.15% 19.23x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 6.44% 19.16x
Appliances & Reviews 17.17% 18.97x
Composition Percentage: The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female