Explore the Soap Shoppers Audience
Below you'll find more information about the Soap Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Soap Shoppers audience.
INTERESTS
The Soap Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Soap Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 45.04% | 26.61x |
| Tea Drinkers | 37.33% | 25.63x |
| Budget Grocery Shoppers | 44.65% | 25.42x |
| Trendy Shoe Shoppers | 46.70% | 25.28x |
| Home Coffee Makers | 42.33% | 24.99x |
| Home and Garden TV Fans | 38.41% | 24.13x |
| Online Home Decor Shoppers | 46.08% | 23.79x |
| Home Goods Shoppers | 48.26% | 23.64x |
| Apartment Furniture Shoppers | 47.54% | 23.63x |
| Blender Shoppers | 44.53% | 23.55x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Interest attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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APPAREL RETAILERS
The Soap Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Soap Shoppers audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.41x |
| Carhartt | 0.28% | 1.17x |
| Dressbarn | 0.03% | 1.14x |
| Ralph Lauren | 0.01% | 1.12x |
| Old Navy | 0.06% | 1.10x |
| Urban Outfitters | 0.03% | 1.08x |
| Chicos | 0.04% | 1.07x |
| Mens Wearhouse | 0.05% | 1.05x |
| Lane Bryant | 0.03% | 1.04x |
| Talbots | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Location attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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WEBSITES
The Soap Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Soap Shoppers audience is yankeecandle.com.
| Website | Composition | Index |
| yankeecandle.com | 1.08% | 48.27x |
| burtsbees.com | 1.10% | 46.75x |
| mrsmeyers.com | 1.83% | 40.92x |
| cleanmama.net | 1.74% | 40.70x |
| kirklands.com | 4.32% | 36.19x |
| joann.com | 4.87% | 35.33x |
| ruggable.com | 1.89% | 34.83x |
| abowlfulloflemons.net | 1.12% | 34.72x |
| containerstore.com | 6.14% | 34.57x |
| vitaminshoppe.com | 2.20% | 33.60x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Web attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Soap Shoppers audience is Organic Beauty & Skincare Products.
| Content Affinity | Composition | Index |
| Organic Beauty & Skincare Products | 2.24% | 18.79x |
| Food Cluster | 2.29% | 16.65x |
| Networking Marketing | 1.45% | 16.03x |
| Home Office Products | 0.22% | 15.99x |
| Diet & Weight Loss | 3.48% | 15.95x |
| Unique & Personalized Fashion | 2.32% | 15.72x |
| Dermatology | 2.43% | 15.68x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.16% | 15.51x |
| As Seen On TV Products | 0.04% | 15.43x |
| Shopping Catalogs | 1.78% | 15.35x |
Composition Percentage:
The overlap percentage between the Soap Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Soap Shoppers audience to the internet population.
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DEMOGRAPHICS
The Soap Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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