Dstillery Audiences

SOCIAL CONSERVATIVES

Audience Size: 3.2 Million Devices

Explore the Social Conservatives Audience

Below you'll find more information about the Social Conservatives audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Social Conservatives audience.

Dstillery Crafted Audiences

INTERESTS

The Social Conservatives audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Conservatives audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 60.73% 44.21x
Social Liberals 49.17% 37.03x
Financial Business Intelligence Researchers 45.29% 34.33x
Liberal News Readers 41.27% 32.74x
Financial News Readers 41.16% 32.26x
Gun Violence Researchers 44.96% 31.64x
Marines 41.20% 30.35x
Voters 39.66% 29.49x
Readers of Israeli News in English 41.13% 28.25x
Eco-Conscious Consumers 35.71% 28.06x
Composition Percentage: The overlap percentage between the Social Conservatives audience and the Interest attribute.
Index: A comparison of the Social Conservatives audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Conservatives audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Conservatives audience is Chicos.

Location Composition Index
Chicos 0.01% 1.68x
Old Navy 0.02% 1.45x
Carhartt 0.14% 1.23x
Victoria's Secret 0.01% 1.12x
Mens Wearhouse 0.01% 0.77x
Composition Percentage: The overlap percentage between the Social Conservatives audience and the Location attribute.
Index: A comparison of the Social Conservatives audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Conservatives audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Conservatives audience is ntknetwork.com.

Website Composition Index
ntknetwork.com 2.20% 62.39x
truepundit.com 1.36% 57.69x
weeklystandard.com 1.87% 56.13x
steynonline.com 1.41% 54.22x
cookpolitical.com 1.43% 52.04x
lauraloomer.us 2.09% 49.97x
takimag.com 1.23% 49.90x
claremont.org 1.05% 49.19x
starpolitical.com 1.73% 49.02x
redjournalists.com 1.29% 47.88x
Composition Percentage: The overlap percentage between the Social Conservatives audience and the Web attribute.
Index: A comparison of the Social Conservatives audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Conservatives audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.83% 35.57x
Cars, Travel & Food 0.10% 33.62x
Public Policy Media 8.49% 32.70x
Right Wing Blogs - Conspiracy Theories 9.39% 29.75x
Right Wing Blogs - Pro-gun & Pro-life 10.74% 28.57x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 21.83x
Liberal Views on Government, Finance, and Economy 2.51% 19.03x
Liberal Media - Political Activism 5.63% 18.90x
Middle East News 7.54% 18.83x
Social & Demographic Trends 0.77% 17.58x
Composition Percentage: The overlap percentage between the Social Conservatives audience and the Content Affinity attribute.
Index: A comparison of the Social Conservatives audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Conservatives audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male