Dstillery Audiences

SOCIAL CONSERVATIVES

Audience Size: 2.5 Million Devices

Explore the Social Conservatives Audience

Below you'll find more information about the Social Conservatives audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Social Conservatives audience.

Dstillery Crafted Audiences

INTERESTS

The Social Conservatives audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social Conservatives audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 65.88% 55.23x
Social Liberals 53.95% 44.79x
Financial Business Intelligence Researchers 46.95% 42.98x
Liberal News Readers 43.28% 40.14x
Financial News Readers 41.70% 38.96x
Gun Violence Researchers 47.75% 38.70x
Marines 43.69% 37.53x
Voters 44.16% 36.10x
Readers of Israeli News in English 42.95% 35.17x
Federal Employee Benefits Researchers 40.72% 34.99x
Composition Percentage: The overlap percentage between the Social Conservatives audience and the Interest attribute.
Index: A comparison of the Social Conservatives audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social Conservatives audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social Conservatives audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.71x
Madewell 0.01% 1.49x
Carhartt 0.07% 1.42x
Lululemon 0.04% 1.35x
Club Monaco 0.01% 1.32x
J. Crew 0.02% 1.32x
Chicos 0.05% 1.30x
The North Face 0.02% 1.24x
REI 0.01% 1.24x
Armani 0.02% 1.22x
Composition Percentage: The overlap percentage between the Social Conservatives audience and the Location attribute.
Index: A comparison of the Social Conservatives audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social Conservatives audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social Conservatives audience is weeklystandard.com.

Website Composition Index
weeklystandard.com 7.44% 74.81x
humanevents.com 1.04% 74.76x
ntknetwork.com 3.73% 73.14x
conservativereview.com 1.58% 72.39x
pewresearch.org 3.14% 62.88x
theamericanmirror.com 7.59% 60.84x
freedomoutpost.com 1.13% 60.64x
truthrevolt.org 1.09% 59.98x
westernjournalism.com 1.53% 58.40x
truepundit.com 2.41% 58.31x
Composition Percentage: The overlap percentage between the Social Conservatives audience and the Web attribute.
Index: A comparison of the Social Conservatives audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social Conservatives audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.67% 31.19x
Public Policy Media 9.38% 30.48x
Right Wing Blogs - Political Activism 2.98% 28.19x
Right Wing Blogs - Conspiracy Theories 13.03% 27.59x
Right Wing Blogs - Pro-gun & Pro-life 13.18% 27.17x
Liberal Media - Political Activism 6.56% 20.04x
Survival Guides 0.31% 19.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 19.12x
Middle East News 7.34% 19.12x
Australia & New Zealand Media 6.29% 18.79x
Composition Percentage: The overlap percentage between the Social Conservatives audience and the Content Affinity attribute.
Index: A comparison of the Social Conservatives audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social Conservatives audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male